Posts Tagged ‘jennifer siegal’

Will Various PreFab, Factory Built Homes Become Los Angeles’ Affordable Housing Solution?

August 21st, 2017 Comments off

Featured image credits, Timeout L.A., Dominique Vorillon, MHProNews.

The City of Los Angeles is officially the most unaffordable place to live in the United States, per a UCLA Anderson School of Management study.

With the number of jobs increasing, and the number of homes on the market unchanged, the need for affordable housing in the city has never been greater.

A recent Daily Business News article reported that the L.A. metropolitan area has the second most “worst case” renters in the U.S.

Worst case” renters are those spending more than half their income on rent, or living in substandard housing – and in some cases – both.

The PreFab/Factory Built Home Answer?

One solution the city appears to be leaning more toward is prefabricated or ‘prefab’ housing, according to TimeOut L.A.

Among the reasons prefab is being considered are:

  • reduced building times,
  • ability to withstand earthquakes,
  • and affordability.

Los Angeles is like the petri dish for experimentation,” says Jennifer Siegal, founder and principal of prefab company Office of Mobile Design. “The city is less dense than older East Coast cities, and our 72 °F -and-sunny climate allows for lots of indoor-outdoor design possibilities.”


Jennifer Siegal, founder and principal of prefab company Office of Mobile Design. Credit, Design Mobile.

Combatting NIMBY Attitudes to Solve the Affordable Housing Crisis

While it all sounds like a perfect plan there is almost certainly going to be resistance from NIMBY homeowners in the city.


However a growing number of prefabricated and modular projects in California – like Google’s plans to put up modular homes as temporary employee housing – along with the efforts of local prefab builders may persuade people to be more open minded.

In the L. A. metro itself, the Daily Business News has previously reported on several projects, such as the Potters Lane container housing project, linked here.

So Siegal is in good company.  She used modular building for a three-story addition to her Venice bungalow. The modules are stacked, with an Astroturf-covered roof deck.

We’re showing that you can do high-quality, highly sustainable, cost-effective housing, in half the time, using prefab,” says CEO of LivingHomes, Steve Glenn.


Steve Glenn, CEO of LivingHomes. Credit, Pier to Pier Brokers.

Glenn’s Santa Monica home is built out of 11 modules.  It is made to LEED certified platinum, solar standards.  It has a greywater recovery system. The walls in his home are also movable, which allows the family to “rearrange” the home as needed.

The home is also more “green” than most, made with recycled glass, steel, cement, and sustainably harvested wood.

Other Prefab Projects in L.A. and Greater SoCal

Siegel and Glenn are not the only ones who see the potential that modular and prefabricated housing has to offer for Los Angeles residents in the state the city is in currently.

According to Curbed L.A. a “new affordable housing complex may be on the way to Alvarado Street in Westlake, with the assistance of a bit of state funding.”


The location of the future Westlake prefab project. Credits, Curbed, Google Maps.

The idea for a 90 unit project to be completed using prefabricated materials was proposed by the Foundation for Affordable Housing, an Orange County based non-profit.

The Westlake project, if it is seen through to the end, expects to include both studio and 1-bedroom “open plan” units available to renters making less than 80 percent of the areas median income.


Distance between Los Angeles and Silicon Valley. Credit, Google Maps.

As mentioned previously, about five hours away in the Silicon Valley is Google’s parent company, Alphabet Inc. They’ve made plans to use modular housing as temporary employee housing. As Daily Business News reported, they have placed their order for the modular units through Factory OS, so the plans are moving forward already.


The Blu Homes Factory that was taken over by Factory OS. Credits, Factory OS

Siegal was previously featured touting “mobile homes” – manufactured homes – in a story carried by CBS and MHLivingNews, linked here.


Jennifer Siegal, still from video on MHLivingNews, click the image above to see the interview and feature.

With the knowledge that affordable housing needs are at their highest in L.A. and the greater SoCal area it appears that at least some prefab professionals are making efforts to use this to their advantage, promoting the benefits of factory built homes. ## (News.)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

JuliaGranowiczManufacturedHomeLivingNewsMHProNews-comSubmitted by Julia Granowicz to Daily Business News for MHProNews.



CBS Highlights Manufactured Homes

May 19th, 2014 Comments off

On the CBS Sunday Morning show segment May 18, the commentator -Mark Straussman – interviews a man standing in a manufactured housing community (MHC) in Santa Fe, New Mexico, who refutes the stigma often attached to residents, saying, “That is totally unfair, these are really good people, hard-working people you would find in any residential community.”

The CBS News commentator notes that there are more than 8 1/2 million manufactured homes in the U. S. and “They all start as boxes on wheels, in a factory, then driven to a home site,” sounding as if one might actually drive them as one drives an RV or a car, but then says 97 percent of them are never moved again.

An old newsreel depicts cars pulling travel trailers as the voice over says the upsurge began after WWII and they evolved into low-cost housing, and then into a more affordable housing option today.

Interviewing MH retailer Mike Bustamante in Santa Fe who is standing inside a new 2,300 square-foot MH homes that sells for $115,000 including delivery and set-up, Bustamante says it is one of his best-selling models. When he first started selling homes, they were little more than boxes, but have now become affordable luxury, as the camera pans the inside of a beautiful new home.

Jennifer Siegal, of Office of Mobile Design, a designer in California of more upscale MH and modular homes, says manufactured housing has gotten a bad rap because of the materials used. She designs “green” homes that are “a new experience that’s full of light, that’s fresh, that’s responsive, and affordable.”

The commentator then highlights the Paradise Cove Mobile Home Park in Malibu, CA where spectacular homes for the one-percenters sell for seven figures, in part because of the view of the Pacific Ocean. Realtor and resident Kirk Murray proclaims the materials, the finishes and the construction are as good as any site-built home. ”Not only is there no stigma to these mobile homes, it’s trendy,” he says. “This is the hot spot to be in.” He says the sites may rent for $3,000 and that the residents could live anywhere, but they like the sense of community and the security of it being safe to raise a family.


If your web-browsing device isn’t “flash friendly,” you can find the CBS News video at this link.

Note: CBS News video begins with a short commercial, before the report begins.

Switching back to Jennifer Siegal and one of her upscale designs, the commentator asks, “So is the McMansion dead, long live the mobile home?” “Absolutely,” comes the reply.

While the report uses incorrect verbiage, such as “mobile home” or “trailer,”  the overall tenor of the report is clearly favorable for the industry and its home owners. ##

(Photo credit: Office of Mobile Design–Jennifer Siegal standing in front of one of her homes.)