Archive

Posts Tagged ‘Janae Frazier’

State Association Steps Up, Promoting Manufactured Home Communities Investing

December 20th, 2018 Comments off

 

StateAssocManufacturedHousingInstitutesouthCarolinaManufacturedHomeCommunitiesPromotionsDailyBusinessNewsMHProNews

The holiday season hasn’t caused the Manufactured Housing Institute of South Carolina still-new communications person to slow down.  Janae Frazier has stepped up to the plate with two new pro-industry videos produced on the MHISC’s YouTube channel in December, 2018.

 

The two videos are entirely different styles, as a look at each under-a-minute videos will reveal.

 

 

Based upon the views on this video, it appears that the Daily Business News on MHProNews is the first one to view each, as both showed zero views at the time we first looked. A state-association specific article will not normally attract the same number of readers as one about one of the industry’s nation associations, or some other hot topic, so this article won’t likely make a big impact on the views, but time will tell.

 

 

Any promotion of the manufactured housing industry is better than no promotion, so the videos are arguably an effort with a good intention.

 

ManufacturedHousingInstituteLogoSouthCarolinaLogoMHISCLogoYouTubeChannel1Video1219.2018DailyBusinessNewsMHProNews

 

Janae Frazier’s efforts dwarf that of their larger and better funded Arlington, VA based counterparts.

JanaeFrazierMHISCManufacturedHousingInstituteSouthCarolinaDailyBusinessNewsMHProNews

Still from an MHISC video on this page.

 

Frazier deserves credit for that effort.

But the industry realistically must look beyond efforts and posturing from Arlington, VA toward actual measurable results.  It isn’t even so much about how many views, as how many actual buyers.

When several states are still slipping in new HUD Code manufactured home shipments, during an affordable housing crisis, these are warning signals that can’t be ignored.

 

 

2018-12-19_1707NewEnglandRVDAHowManyVideosOnYouTubeChannelDailyBusinessNewsMHProNews

 

MHI and its members ought to answer this simple 3 part proposition. Logic says that:

  • MHI either know what to do to get more manufactured home sales, but thus far, have not done it.
  • MHI doesn’t know what to do to get more new HUD Code manufactured home sales, and doesn’t want to admit it.
  • Some combination of the two bullets above, such as MHI knows that it should debunk every piece of misinformation that arises, via an educational effort, but for whatever reason, isn’t doing it.

 

2018-12-10_0949SkyChampionManufacturedHousingShipmentHistoryDailyBusinessNewsMHProNewsNov2018

There is ample evidence to support the concerns that they are doing what Berkshire Hathaway owned brands, such as Clayton Homes and 21st Mortgage want. Certainly MHI videos routinely feature Clayton Homes.  When Kevin Clayton said 7 years ago that the industry was ready to start promoting the industry, what has happened since then, and why?

This is the time of year that people are planning for the next year.  What do you want to see occur that will make 2019 significantly better than 2018?

ICYMI, or need a refresher on the latest national data, click the image/text box below to see that report.

 

“Pants on Fire” – Latest New Manufactured Housing Shipment Report

 

For more relevant insights, see the related reports, linked below the by line, news tips icon, emailed newsletter sign up, and other notices. “We Provide, You Decide.” © ## (News , analysis, and commentary.)

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can join the scores who follow us on Twitter at this link. You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

“Lots of Sizzle,” Clayton Sales Performance, Other MHI & Clayton Homes News Tips

“What Are We, Chopped Liver?” MHI Member December 2018 Reactions

“It’s a Terrible Idea,” Comments from Manufactured Home Community Owners, Senior Management, and Investors

 

Housing Choice, Where Modular, Manufactured, Tiny, Conventional Housing Crisis, MHI and MHARR Intersect

South Carolina’s State Association Was Pro-Active Ahead of Hurricane Florence

September 14th, 2018 Comments off

 

SouthCarolinasStateAssociationWasProActiveAheadHurricaneFlorenceManufacturedHomeProNews

The manufactured home industry’s new home shipments have been well under its last peak for over two decades. Some associations and businesses have realized that failure to step up to that challenge will only produce more of the same.

 

Hurricane season happens every year in the Atlantic and Gulf of Mexico. Thankfully, there aren’t major storms that make landfall every year, but it makes sense to prepare.

MarkDillardPhotoMHISCManufacturedHousingInstituteMHISouthCarolinaLogoDailyBusinessNewsMHProNewsManufactured Housing Institute of South Carolina’s Mark Dillard is a communications award winner.

Dillard’s communications coordinator, Janae Frazier, explained to the Daily Business News on MHProNews their strategy ahead of Hurricane Florence.

First, Frazier told MHProNews today that, “The Manufactured Housing Institute of South Carolina and all of our members are sending our thoughts and prayers to all impacted by Hurricane Florence.”

For weeks, we’ve been sending safety tips to our members and the public through emails and social media,” Frazier stated. “We have also sent a Guide to Manufactured Housing to news media outlets throughout the state and have even participated in a LIVE television interview about hurricane safety.”

ManufacturedHousingInstituteSouthCarolinaLogoWindSafetyManufacturedHomeHurricaneTornadoWindstromSafetyMHProNews

MHISC used handouts and visuals like the above to help educate media, this graphic was published on a mainstream media new site, but MHProNews added the MHISC logo as shown.

We have a team of social media ambassadors who are spreading safety tips and positive manufactured housing information all over the internet. We have also been monitoring the social media accounts of news organizations to answer questions viewers may be leaving about manufactured homes,” she said.

We are urging residents to check their data plate to see the age of their home and what wind level the home is designed for. We are also urging residents to verify that their home was properly installed by a licensed contractor. If they do not know, they can check with the SC Manufactured Housing Board,” she stated.

We need homeowners to inspect their anchor straps beneath the home. They need to ensure that they replace rusted straps and tighten loose straps. We suggest getting a professional to help out. Lastly, homeowners should evacuate their homes when local authorities tell them to do so.” Frazier shared a new video with the Daily Business News on MHProNews they produced to aid manufactured home owners in that educational and inspection process. It’s posted above.

That’s this evening’s “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

Town’s Stance Against “Mobile Homes” Caused Division, Uncertainty – MH Association Reacts, Video, Report

“Sharks!” FEMA Fighting Fake Florence News, “Thousands” of Manufactured Housing (MHU) Units Ready