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Posts Tagged ‘industry leaders’

MH Industry Leaders Pursue New Marketing Strategies

May 25th, 2016 Comments off

manuf home   royal homes of raleigh  nc  creditAt the 2016 National Congress & Expo for Manufactured and Modular Housing held in Las Vegas, 700 manufactured housing (MH) professionals heard a panel of industry leaders state that, with the onset of seniors downsizing, single-parent households and Millennials becoming the largest consumer group, the time is ripe for MH to move to the forefront of affordable housing.

According to sbwire, the discussion revealed the U. S. needs 1.3 to 1.4 million housing starts annually to keep up with demand, and that 55 percent of new mortgages are for first-time home buyers.

Noting the value of the entry-level market “that brought us to the dance,” CEO Kevin Clayton of Clayton Homes said MH producers are reaching out to a broader range of potential consumers who are just now discovering the MH lifestyle, with a focus on price, image, aesthetics and marketing strategies.

Energy savings and curb appeal have to be part of that draw, said Clayton, who said MH interiors are modern, and emphasized his company is drawing a bead on enhancing the exteriors away from the traditional skirting and low roof lines.

Now that the interior is nailed, we need to destroy that trailer image,” created by the outdated exteriors, said Don Westphal, who designs and develops manufactured home communities.

Champion Homes CEO Keith Anderson said his company is altering the outside to make MH look more like site-built homes but without major cost, and is tapping into the Millennials market via social media, new websites, MHVillage and its own employee base. He added Champion has seen a 500 percent increase in website hits and leads in the last six months.

Gary McDaniels, whose Yes! Communities zero in on creating family-focused developments, said the industry can meet every price point, but most consumers are looking for a clean, secure and affordable place to raise their families.

For more on what industry leaders had to say about the future of factory-built housing, see “Where do we go from here?” on MHProNews here.  ##

(Image credit: Royal Homes of Raleigh)

matthew-silver-daily-business-news-mhpronews-comArticle submitted by Matthew J. Silver to Daily Business News-MHProNews.

RV/MH Leaders Applaud Darryl Searer’s Fourth Year Leading the Hall

March 9th, 2016 Comments off

darryl searer  rv mh hall of fame president  rv mh creditWhen Darryl Searer agreed to a one-year commitment to volunteer as president of the RV/MH Heritage Foundation and the RV/MH Hall of Fame (Hall), little did he know his passion for the position would grow to four years—and counting. Little did industry leaders realize the extent to which he would be able to raise the profile of the non-profit, significantly reduce its debt and increase its revenue.

As MHProNews has learned from the RV/MH Hall of Fame, the list of his accomplishments include reducing the debt from $5.5 million to $1.2 million, adding a manufactured home to the museum, adding several historic RVs to the collection, and developing the Northern Indiana Event Center (NIEC) into an entertainment facility that covers over 50 percent of the Hall’s operating expenses each year, among others.

He has been lauded by industry leaders for his selfless devotion to his position. RVDA President Phil Ingrassia said, “Darryl has done an outstanding job uniting the industry behind the RV/MH Heritage Foundation and the RV/MH Hall of Fame. As a volunteer, it’s amazing the amount of work he has done to improve the visitor experience, make the hall more inclusive of all industry segments, and diversify foundation revenue.”

Cavco’s President and CEO, Joe Stegmayer, said “Darryl, a successful businessman in his own right, offered to be president and chief staff person of the RV/MH Hall of Fame and Museum. Darryl took on these responsibilities as a true volunteer–no salary, no incentive bonus, no compensation of any sort, no perks, no benefits!”

Barry Cole, former chairman of the board, said, “The RV/MH Hall of Fame is thriving and the building will be debt free shortly because of Darryl Searer. Not bad for a guy who would not accept any salary compensation in the four years since he took over.”

Stegmayer added, “I believe we owe a special debt of gratitude to Darryl Searer for taking the helm at a particularly tough and challenging time for the Foundation. The Foundation was mired in debt and was generating operating losses each year. Now, after four years of his volunteer service, the Hall operates in the black.” ##

(Photo credit: RV/MH Hall of Fame–Darryl Searer)

matthew-silver-daily-business-news-mhpronews-comArticle submitted by Matthew J. Silver to Daily Business News-MHProNews.

“What Recovery?” Unemployed ask Federal Reserve at posh Jackson Hole conference

August 28th, 2014 Comments off

 

Fischer, vice chairman of the Federal Reserve System, speaks with a demonstrator at the Jackson Hole Economic Policy Symposium in Jackson Hole

Stanley Fischer (2nd R), vice chairman of the Federal Reserve System, speaks with demonstrator Reginald Rounds from Ferguson, Missouri at the Jackson Hole Economic Policy Symposium in Jackson Hole, Wyoming August 22, 2014. REUTERS/David Stubbs

Unemployment is a factor in home purchases that industry leaders such as Cavco Industries Chairman and CEO, Joe Stegmayer, cites as a reason for the current level of home buying. While millions have reportedly given up on finding work, others have taken their case public, with a recent example at the Federal Reserve’s Jackson Hole WY conference, where Reuters tells MHProNews that Reginald Rounds and others called for action to create economic growth and jobs.

Rounds is a St. Louis area resident, 57 and says he is trained in green technology, but can’t find a job. “From the world where I reside, there is no recovery. We need a boost. We need a jump start,” said Rounds. “The key is jobs creation.” 

Rounds was one of 10 who made the trip to protest, part of a 70 organization coalition, that also released an open letter to Federal Reserve officials urging them to hold off on interest rate hikes until wages and jobs showed gains.

The 10 activists managed face time with senior officials. On Thursday, they spoke conference host Esther George for 2 hours. George is the President of the Kansas City Federal Reserve Bank. On Friday, Fed Vice Chairman Stanley Fischer stepped out of a meeting to spend ten minutes to listen to the pleas of Rounds and his associates.

As regular Daily Business News readers know, Rand Ghayad recently raised the topic of Dodd-Frank’s role in a Huffington Post OpEd, for more details, click here. The Collingwood Group’s Tim Rood recently pointed out on CNBC that current dynamics were keeping some 5 to 6 million home buyers on the sidelines. In factory built housing, the Manufactured Housing Institute (MHI) says that every home built represents one new job, so if Rood is correct, 5 to 6 million jobs could be added to the work force by having a more pro-housing and less restrictive regulations from the Consumer Financial Protection Bureau. ##

(Photo Credit: Reuters/David Stubbs)

Time to Support H.R. 1779 is Now

August 20th, 2013 Comments off

The Manufactured Housing Institute reminds industry members that the Preserving Access to Manufactured Housing Act (H.R. 1779) has 50 co-sponsors and needs more support. The measure would preserve access to those seeking financing to purchase manufactured housing. Congress is on recess until Sept. 9, and MHProNews understands many representatives are in their home districts where they may be readily contacted. MHI suggests manufactured housing (MH) industry stakeholders invite their representative and staff to tour a factory in their district or an MH community to witness the importance of affordable housing. Another idea: Include them in a board meeting of the state association, or host a roundtable discussion with the representative and local industry leaders.

(Image credit: U. S. House of Representatives)

Zell to Speak at National Communities Council Forum

August 15th, 2013 Comments off

The National Community Council’s Fall Leadership Forum will be held Oct. 16-18, 2013 at the W. Chicago City Center Hotel. Titled “Building a Vision for the Future,” Sam Zell, Chairman of Equity Group Investments and Equity International, which own Equity LifeStyle Properties, will be the featured speaker at the conference. Topics surrounding all aspects of manufactured housing communities (MHCs) will include The Future of Financing for Homes, Finding Ways to Improve the Customer Experience, and Learning from Innovative Smaller Operators. Other industry leaders are set to discuss combining traditional marketing with social media and mobile apps. As MHProNews knows, Zell’s Equity LifeStyle Properties is the largest owner of MHCs in North America. For more information contact Jenny Hodge at jhodge@mfghome.org.

(Image credit: National Communities Council of the Manufactured Housing Institute)

1960’s Definition of Manufactured Housing Clouds Industry

April 12th, 2013 Comments off

If you Google “definition manufactured home,” what pops up may surprise you. “Mobile home: a large house trailer that can be connected to utilities and can be parked in one place and used as permanent housing.” Credit for the entry is Princeton University’s WordNet. MHProNews publisher L. A. “Tony” Kovach wrote to Princeton, as have several other industry leaders and members.  To see examples of the letters and learn more about this issue, please click here.

(Image credit: HousingWire)