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Posts Tagged ‘image problem’

Image of Modular Housing Rises in Germany

September 3rd, 2013 Comments off

Modular apartment buildings were often the norm in the communist-era of the former East Germany. With a reputation as dreary and shoddy, hundreds of thousands of the less appealing apartments were demolished by the federal government following the re-unification of East and West Germany when communism ended in November, 1989. Large-panel-system (LPS) construction, called Plattenbau (meaning a building put together from slabs) in German, comprises 55.5 percent of the apartments in the state of Saxony in east central Germany. The vacancy rate had been as high as 20 percent plus, but has dropped to eight percent due to the demolition, which has also contributed to the addition of more greenspace, parking and playgrounds for the remaining units, making them more desireable. Much like in the United States, modular housing has an image problem; but as gulf-times.com informs MHProNews, demand is growing for the apartments among the younger set and new families, especially in larger urban areas where restaurants and taverns are burgeoning nearby.

(Photo credit: Troy Fleece/reginaleader-post)

Adkins Blasts Media for Anti-Manufactured Home Bias

August 30th, 2013 3 comments

In an editorial, MH aficionado Crystal Adkins said that in her opinion, journalists are a significant part of the image problem manufactured home owners and professionals face daily. “There are so many great benefits and advantages of manufactured homes.” Adkins said. She writes that manufactured home owners ought to be celebrated for living within their means, but instead are stigmatized by the media. As evidence that this isn’t a “conspiracy theory,” Adkins observes that on one week using Google alerts, she had “34 of those articles are about fires. There’s only 45 total articles.” She continued” “Out of the 45, only 6 were articles that were not negative. 2 of those weren’t even about real mobile homes and 1 was an ad on Craigslist. The craziest thing about all this is that Foremost Insurance Company shows that site-built homes are more than twice as likely to experience a fire than manufactured homes. According to this study, the number of home fires is 17 per 1,000 for site-built homes, while only eight per 1,000 for manufactured homes.” Adkins makes important points. As regular MHProNews readers know, we see it similarly and realize it is up to professionals to work daily to improve our image, celebrated daily on the new MHLivingNews.com website. Image building will also be one of the many topics that are part of the commentary in Florida Manufactured Housing Association Executive Director’s upcoming exclusive interview here, A Cup of Coffee with…Jim Ayotte. ##

(Image credit: Crystal Adkins/Mobile Home Living)