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Posts Tagged ‘HUD Code Manufactured Homes’

HUD Secretary Ben Carson tours Innovative Housing Showcase on National Mall in Washington, D.C.

June 3rd, 2019 Comments off
HUDSecretaryBenCarsonToursInnovativeHousingShowcaseNationalMallWashingtonDCDailyBusinessNewsMHproNews

Collage of still images from video, SBG posted further below.

In Washington, D.C., U.S. Housing and Urban Development (HUD) Secretary Ben Carson, toured the Innovative Housing Showcase on the National Mall on Saturday morning.

 

The Innovative Housing Showcase is a five-day event featuring new building technologies and housing solutions that are making housing more affordable for American families and homes more resilient during natural disasters,” according to a news release by HUD, that was previously reported by MHProNews at the link below.

 

HUD Secretary Carson to Host Innovative Housing Showcase Featuring Affordable Housing Solutions

 

Secretary Carson has been talking about manufactured homes and other forms of prefab and innovative housing in favorable terms, such as in the video below.

 

 

The Innovative Housing Showcase, says Sinclair Broadcasting Group’s (SBG) local affiliate, will be free to the public from June 1-5, 2019.  They also say that HUD expects 2,500 to attend.

 

 

If so, only 2500 visitors seems like a very modest expectation.  One might hope that far more will attend, as HUD Code manufactured homes are also on display. Follow up reports should be expected on MHProNews. 

Secretary Carson is clearly trying to promote manufactured homes. Meanwhile, MHI is promoting MHI.  Where is their public promotion of Dr. Carson promoting the industry?

 

HUDSecretaryBenCarsonAddresstoManufacturedHousingIndustryManufacturedHousingInstituteLogoMHIlogoMHIwebsiteSearchMHProNews2019-06-03_0844

 

There is word that industry production is still down, for the 8th straight month. More details on that tomorrow.

That’s another look to kick off the work-week for thousands of those who crave their daily fix of manufactured home “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

HUD Secretary Ben Carson Surprise Appearance at Manufactured Housing Consensus Committee, Exclusive Quotes – Addressing Manufactured Home Industry

Dr. Ben Carson Secretary of Housing and Urban Development Manufactured Housing Conference Remarks New Orleans, Louisiana, Hyatt Regency Hotel, May 7, 2019

Census, HUD Official Residential Construction Report for April 2019, Dare to Compare to Manufactured Housing Data

National Association of Home Builders Co-Hosting HUD Innovative Housing Showcase

MHARR Weighs in, HUD Secretary Carson Letter – “Discriminatory…Exclusionary Zoning of HUD-Regulated Manufactured Homes”

https://manufacturedhousingassociationregulatoryreform.org/lead-follow-or-get-out-of-the-way/

https://manufacturedhousingassociationregulatoryreform.org/mharr-releases-study-recommending-independent-collective-representation-for-post-production-sector/

http://www.mhmarketingsalesmanagement.com/blogs/daily-business-news/cowards-how-winning-is-done-and-manufactured-housing/

 

 

 

 

 

 

“I Can’t Think of a Good Reason to Keep People from Buying Affordable Housing” – Manufactured Home Industry Voices Video

March 15th, 2019 Comments off

 

ICantThinkOfGoodReasonKeepPeopleFromBuyingAffordableHOusingManufacturedHomeIndustryVoicesVideoDailyBusinessNewsMHProNews

Numbers of these people are paying more for rental housing” than they would for manufactured homes, said then Senator Bob Corker (TN-R) in the video posted below. The headline quote is from an independent ‘mom and pop’ owned manufactured home community owner, who is also on this Inside MH video episode.

 

What both said they and others said at the time this video was made still applies today.

Flashbacks and history are massively useful, but only to those who are willing to clean the smudge off the lens of their glasses, see what was said then, and watch to see what has transpired since.  Every single voice on the second video below, every statement made, has relevance and value.

For example.

In hindsight, one could argue that it was never the Manufactured Housing Institute’s (MHI) belief that their publicly desired and supported Preserving Access to Manufactured Housing Act would ever pass.  But set that aspect of the video aside for now.

Several of the broader issues relating to financing and access to manufactured homes that this video tackles could matter as much or more today as it did the day this episode of Inside MH was first produced and published.

Imagine, then Consumer Financial Protection Bureau (CFPB) Director, Richard Cordray admitted on camera several useful facts for the industry.  Cordray, a Democratic candidate in 2018 race to be Governor of Ohio made admissions that are as useful today as they were when he said them. Sadly, several of those facts were arguably never properly illustrated by the fine folks whose factory-built housing association offices are in Arlington, VA.  But again, that’s an aside, not the main point.

Rather, at about the 5:30 mark in the Inside MH episode, Richard ‘Dick’ Jennison says something we referred to a few weeks ago.  The manufactured home industry, said Jennison on camera in front of a live industry audience, could achieve 500,000 new HUD Code manufactured home sales.  Compare that to the under 97,000 the industry actually achieved, 4 years after Jennison spoke.

 

MobileHomeShipmentsManufacturedHomeShipmentChartMHIAShipmentsMHIndustryChampionSkylineHUDCodeDailyBusinessNewsMHProNews

What was accomplished previously in sustainable shipment levels, can clearly be done again.

AnnualHUDCodeIndustryProductionTotalsMHARR2009to2018DailyBusinessNewsMHProNews

 

500,000 new HUD Code manufactured homes produced and sold should still be an active goal for retailers, communities, suppliers, producers – everyone that wants more affordable home ownership.

It stands in stark contrast with what he said months before, that the industry should grow slowly, noted in the 18 second video clip, below.

 

 

Before Jennison speaks at that 5:30 mark, former community owner, volume retailers and finance expert – MHI award-winner Marty Lavin – shared valuable insights.

Lavin, it should be noted, made these statements prior to the National Association of Realtors (NAR) or the FHFA research in 2018, both of which underscored the fact that manufactured homes were gaining in value.

That said, the principles Lavin addressed – properly understood are potentially huge for our industry. For example, with a better exit strategy for manufactured home owners who want to sell, several groups benefit.

  • The ability to more easily finance and sell a HUD Code home protects the value for its owner.
  • The ability to sell a home more easily benefits sellers and buyers alike.
  • The easier access to financing becomes a reality, and the more Americans understand that opportunity to enjoy appreciation in an appealing home praised by numerous third parties in 2018, the healthier that is for almost every segment of society.

We’ll note that we waved bye-bye to our videographer on this video some time ago, but it still conveys its points effectively.

 

 

The video raises other topics that the recent Duty to Serve (DTS) letter MHI signed onto to the FHFA should be raising concerns about. See that in the related topics, by the by lines, notices and offers.

There is a need to look back, look around, and look ahead.  When you drive a car, you don’t look down, you don’t look up, you grab glances that give you a sense of what’s 360.  That’s true for business, investing, public policy, and more.  Looking back at this video, it is relevant today, and will continue to be until the industry begins to achieve its true potential.  Then, it will be relevant as a reminder of how low the industry’s professionals and investors allowed itself to sink.

That’s this tonight’s “News through the lens of manufactured homes, and factory-built housing” © where “We Provide, You Decide” © ## (News, analysis, commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

Celebrities, Millionaires, Billionaires and Their Appealing Manufactured Homes

Tim Williams, PBS News’ Bad Bargain, Manufactured Housing Institute, Buffett’s Mirror, and Clayton’s Costume

Investors, Professionals, Planners, Advocates – Examining Affordable Manufactured Home Industry Market Potential

“Tug of War” – Manufactured Home Community Legislation – “Vicious Cycle Goes On,” Impacting Industry, Home Owners, and Potential Buyers

 

Minnie Driver, Millionaires, and Billionaires – Debunking “Housing for the Poor” Image of Manufactured Housing

Rocking Manufactured Housing Shows, Events, and Marketing Promotions

DTS Manufactured Home Lending Committee Member Says MHI in “Unholy Alliance” to Divert Needed GSE Support Away from Manufactured Housing

 

Surprising Solution, Roadblocks to U.S. Affordable Housing Crisis

 

 

 

 

 

MH Silver Lining? Residential Construction Report, Oct 2018, per HUD, Census Bureau

November 22nd, 2018 Comments off

MHSilverLiningHUDCensusBureauResidentialConstructionReportOct2018DailyBusinessNewsMHProNews

Prior to diving into the latest residential construction data from the federal government, we’ll simply note that our reports from official sources are often among the most popular on the Daily Business News on MHProNews.

 

For example, from our primary URL (web address) – observing that we have several others, which have their own website statistics – the article linked below for 2/3 of November produced over 10,000 hits. That’s as of the date and time shown, shown below.

The data is per third-party Webalizer, with the normal disclaimers previously noted on the linked page.

SummaryByMonthOctober2018

Usage Statistics for mhmarketingsalesmanagement.com

Summary Period: November 2018
Generated 21-Nov-2018 06:06 CST

Rank on site – Hits – URL

10 10139 http://www.mhmarketingsalesmanagement.com/blogs/daily-business-news/hud-announces-relief-from-california-wildfires-mh-owners-can-qualify/

 

It should be noted that even that single article, linked above, reflects more readership – traffic – for manufactured housing trade media than others in our industry will get in weeks-to-months for all of their content.

Because we do over 100 reports monthly, that readers find relevant, and because readers read several reports on average per visit, we get over 2 million total visits annually.  Nothing else in manufactured housing trade media even comes close. Thanks for making and keeping us the runaway #1.

Let’s dive into the data and graphics, and then we’ll do a CNBC video on this related subject, a few announcements, plus some manufactured housing related analytical bullets.

 

 HUDPressReleaseCensusBureauDailyBusinessNEwsMHProNews600

HUD AND CENSUS BUREAU REPORT RESIDENTIAL CONSTRUCTION ACTIVITY IN OCTOBER 2018

WASHINGTON – The U.S. Department of Housing and Urban Development (HUD) and the U.S. Census Bureau jointly announced the following new residential construction statistics for October 2018.

Building Permits:  Privately owned housing units authorized by building permits in October were at a seasonally adjusted annual rate of 1,263,000. This is 0.6 percent (±2.4 percent)* below the revised September rate of 1,279,000, and is 6.0 percent (±1.6 percent)* below the October 2017 rate of 1,343,000. Single-family authorizations in October were at a rate of 849,000; this is 0.6 percent (±2.2 percent) below the revised September figure of 854,000. Authorizations of units in buildings with five units or more were at a rate of 376,000 in October.

NewResidentialConstructionOct2018HUDCensusBureauBuildingPermitsHOusingStartsCompletitionsDailyBusinessNewsMHProNews

Housing Starts:  Privately owned housing starts in October were at a seasonally adjusted annual rate of 1,228,000. This is 1.5 percent (±12.9 percent)* above the revised September estimate of 1,210,000, but is 2.9 percent (±10.4 percent)* below the October 2017 rate of 1,265,000. Single-family housing starts in October were at a rate of 865,000; this is 1.8 percent (±10.8 percent)* below the revised September figure of 8881,000. The October rate for units in buildings with five units or more was 343,000.

2018-11-HUDCensusBureauYoYTrendLinesOct2013toOct2018DailyBusinessNewsMHProNews

Housing Completions:  Privately owned housing completions in October were at a seasonally adjusted annual rate of 1,111,000. This is 3.3 percent (±10.5 percent)* below the revised September estimate of 1,149,000 and is 6.5 percent (±9.2 percent)* below the October 2017 rate of 1,188,000. Single-family housing completions in October were at a rate of 832,000; this is 1.2 percent (±10.6 percent) below the revised September rate of 842,000. The October rate for units in buildings with five units or more was 269,000.

The November report is scheduled for release on December 18, 2018.

EXPLANATORY NOTES

In interpreting changes in the statistics in this release, note that month-to-month changes in seasonally adjusted statistics often show movements which may be irregular. It may take three months to establish an underlying trend for building permit authorizations, six months for total starts, and six months for total completions. The statistics in this release are estimated from sample surveys and are subject to sampling variability as well as nonsampling error including bias and variance from response, nonreporting, and undercoverage. Estimated relative standard errors of the most recent data are shown in the tables. Whenever a statement such as “2.5 percent (±3.2 percent) above” appears in the text, this indicates the range (-0.7 to +5.7 percent) in which the actual percentage change is likely to have occurred. All ranges given for percentage changes are 90 percent confidence intervals and account only for sampling variability. If a range does not contain zero, the change is statistically significant. If it does contain zero, the change is not statistically significant; that is, it is uncertain whether there was an increase or decrease. The same policies apply to the confidence intervals for percentage changes shown in the tables. On average, the preliminary seasonally adjusted estimates of total building permits, housing starts and housing completions are revised 3 percent or less. Explanations of confidence intervals and sampling variability can be found at the Census Bureau’s website.

* The 90 percent confidence interval includes zero. In such cases, there is insufficient statistical evidence to conclude that the actual change is different from zero.

###


As noted in the red text on the second graphic, this data, while somewhat concerning for conventional housing, it points to significant potential for manufactured housing.

To keep it upbeat, but accurate:

  • Marketing and sales operational changes are obviously needed at the location-level to increase the market penetration of manufactured homes.
  • With some 8.3 million housing units needed, there’s a huge upside.
  • The reason that several new HUD Code builders have opened in 2018, is because regulatory and financial conditions are improving.
  • The reason that Legacy Housing, (LEGH) has filed for an IPO, is because the clearly see the upside potential. Their report, linked below, indicates they are planning to significantly grow their retail presence.
  • Based upon October 2018 data, 1,544,187 pages accessed / 24 = 64,341.125.  What that means is that our page views, would be like over 64,300 24 page magazines being read, cover-to-cover. 
  • It should be noted again that MHProNews is projecting the launch of its newest, best yet version of our website in early 2019. Additional features are planned for 2019, and our audience share continues to grow, having more than doubled traffic in the last 12 months. Once that new version of MHProNews goes-live, there will be a rate increase for sponsors, but current and new advertisers can lock in 2017 rates until that time. See the link, here.

Happy Thanksgiving.  See related reports, linked below.  “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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What’s the Truth About Thanksgiving in MHVille?

 

 

 

Legacy Housing Files for IPO, Plus Manufactured Housing Industry Market Updates

November 9th, 2018 Comments off

CNNmoney11.9.2018ManufacturedHomeStocksMarketsReportsMHProNewsLegacy Housing has announced that it has filed a form S-1 with the U.S. Securities and Exchange Commission (SEC) regarding its Initial Public Offering (IPO). That IPO and some related insights will be our featured report for this evening.

 

If you’re new, already hooked on our new spotlight feature – or are ready to get the MH professional fever – our headline report is found further belowafter the newsmaker bullets and major indexes closing tickers.

 

The evolving Daily Business News market report sets the manufactured home industry’s stocks in the broader context of the overall markets.  Headlines – at home and abroad – often move the markets.  So, this is an example of “News through the lens of manufactured homes, and factory-built housing.” ©

Part of this unique evening feature provides headlines – from both sides of the left-right media divide – which saves busy readers time, while underscoring topics that may be moving investors, which in turn move the markets.

Readers say this is also a useful quick-review tool that saves researchers time in getting a handle of the manufactured housing industry, through the lens of publicly-traded stocks connected with the manufactured home industry.

This is an exclusive evening or nightly example of MH “Industry News, Tips and Views, Pros Can Use.” © It is fascinating to see just how similar, and different, these two lists of headlines can be.

Want to know more about the left-right media divide from third party research?  ICYMI – for those not familiar with the “Full Measure,” ‘left-center-right’ media chart, please click here.

MediaBiasChartSharylAttkissonLeftRightPostedDailyBusinessNewsMHProNews

Full Measure’s Sharyl Attiksson’s media bias chart is useful in sorting out the agendas behind various headlines and news sources.  We source from across the left-right divide.  

 

Select bullets from CNN Money…

  • Stocks end the week with a thud
  • GE stock could plunge to $6, JPMorgan warns
  • Crude oil has rapidly plunged into a bear market
  • GM’s donut-ordering app is helping it prepare for a driverless future
  • PERSPECTIVES Etsy CEO: 3 ways Congress can improve the gig economy
  • Half of Netflix’s new Asian originals are from India
  • Fortune magazine sold to Thai businessman
  • President Trump threatens to pull more reporters’ credentials
  • Is the ban justified? Can CNN sue? Questions on the White House action against Jim Acosta, answered
  • New York is the hot spot for Big Tech
  • This quirky experiment highlights AI’s biggest challenges
  • Should you buy or rent a vacation home?
  • E-Commerce Guide by CNN Underscore
  • Amazon’s Pre-Black Friday Sale starts now
  • Amazon HQ2 backlash
  • Cities should stop throwing money at Jeff Bezos, some experts say
  • Everything we know about Amazon’s HQ2 search
  • Amazon HQ2 could hurt those in need. Here’s how the winning city can make sure it doesn’t
  • Biggest Amazon bulls think stock will go up another 40%
  • The argument against having close friends at work
  • How to talk about politics at work
  • Should laptops and phones be banned from meetings?
  • How to deal with a workaholic boss
  • WHAT TRADE WAR?
  • China’s economy has other big problems
  • The country reports slowest growth since 2009
  • The yuan just hit its lowest level in a decade
  • But China’s exports are still soaring

Select Bullets from Fox Business

  • Stocks lower as oil craters amid global worries
  • How much money do Google’s top employees make?
  • California wildfires rage, slamming PG&E, Edison International
  • UPS preparing for a massive freight driver strike
  • Boeing jet crash lands in Guyana amid probe of fatal Lion Air accident
  • How to become an everyday millionaire
  • Federal judge blocks construction of Keystone XL pipeline
  • Oil about to post its longest losing streak in 34 years, here’s why
  • Chevron to stay in Venezuela as inflation tops 830,000%
  • FDA to ban flavored e-cigs to help curb ‘epidemic’
  • China’s virtual AI newsperson looks just like a human
  • The latest on GE’s ongoing nightmare
  • US Army to get advanced camouflage protection system
  • The Fed sidesteps wage growth in economic praise
  • Former Tesla employee allegedly embezzled millions
  • The best business schools in America
  • Steve Wynn sues to block release of report on alleged misconduct
  • Medicaid expansion increases voter turnout: What that means for 2020
  • Harley-Davidson gives first look at new electric motorcycle
  • Amazon to sell Apple’s newest products for first time: Report
  • ‘Harry Potter’ author JK Rowling sues assistant for shopping spree
  • Kennedy: Nancy Pelosi is not the Dems’ answer
  • These states will pay higher taxes on items after midterm elections
  • These are the most livable mid-sized American cities
  • What Sessions’ resignation means for pot
  • Millennials are the pillar of economic growth: Here’s why
  • Boeing issued safety warning to pilots for 737 Max jets
  • Job help is US military veterans’ top request after serving
  • Home Depot creates 3,000 multimillionaires, co-founder says

Today’s markets and stocks, at the closing bell…

9MarketIndicatorsYahooFinance11.9.2018DailyBusinessNeawsManufacturedHousingIndustryStocksMarketsReportsDataMHProNews

 

Manufactured Housing Composite Value (MHCV)

YahooFinanceManufacturedHousingCompValue11.9.2018DailyBusinessNewsStocksMarketsDataReportsMHProNews

Today’s Big Movers

For all the scores and highlights on tracked manufactured home connected stocks today, see thBloomberg graphic, posted below.

Today’s MH Market Spotlight Report –

LegacyHousingFilesIPO-LEGH-PlusManufacturedHousingStocksMarketUpdates

 

Legacy Housing has announced that it has filed a form S-1 with the U.S. Securities and Exchange Commission (SEC) regarding its Initial Public Offering (IPO). That IPO and some related insights will be our featured report for this evening.

Legacy Housing Filed today their form S-1 U.S. Securities and Exchange Commission (SEC) regarding its Initial Public Offering (IPO).  Some of the information below are drawn from that document, which was obtained by the Daily Business News on MHProNews.

Legacy was co-founded by Curt Hodgson and Kenny Shipley, shown in the featured image above.  They are among the top independent producers of HUD Code manufactured housing in the nation, by units and sales volume.

Legacy recently used MHProNews to promote to successful September and October events. Their S1 says they have the greatest order backlog in their history.  As a flashback, one of those promotions is linked below.

Fall Manufactured Housing Show Features Free Education, Fun, Special Financing, & More

24-7 Wall Street said, “With current operations focused primarily in the southern United States, it offers customers an array of quality homes ranging in size from about 390 to 2,667 square feet consisting of one to five bedrooms, with one to three and a half bathrooms. These homes range in price, at retail, from roughly $22,000 to $95,000. In 2017, the firm sold 3,274 home sections (which are entire modules or single floors).

During the first nine months of 2018, Legacy has sold 3,045 home sections. Legacy commenced operations in 2005 and has experienced strong sales growth and increased equity holders’ capital at a compound annual growth rate of approximately 25% between 2009 and 2017. The firm currently has the largest backlog of orders in the company’s 13-year history.”

Some pull quotes and graphics from the Legacy S1.

LegacyHousingSampleInventoryManufacturedHousingIndustryDailyBusinessNewsMHProNews

From Legacy Housing (LEGH) S1. See full Legacy Housing SEC form S1 as a download, from the link here.

Our Growth Strategy 

We have a strong operating history of investing in successful growth initiatives over the past 13 years. We believe that the solution we are able to provide for our customers, as a result of the vertical integration of our company, enhances our brand recognition as a leading producer, results in higher and more efficient utilization of our manufacturing factories and expands our direct-to-consumer outreach for our wide variety of customizable homes. This operational focus has provided us with sustained net sales and net income growth over the years. Our growth strategy includes the following key initiatives:

Broaden and Deepen Our Retail Presence in Key Geographic Areas.  We currently distribute our products primarily across 15 states through a combination of 11 company-owned retail locations and 117 independent retail locations. We believe that a more robust network of company-owned retail locations will allow us to be more responsive and improve the customer experience at all stages, from manufacturing and design to sales, financing and customer service. We believe our company-owned stores will, on average, be more productive than our independent retail locations and generate higher gross margins due to our ability to select attractive markets and develop highly-trained sales representatives who possess a deep understanding of our business and customer needs.

Expand Financing Solutions for Our Customers.  We recognize that offering financing solutions to our customers is an important component of being a vertically integrated company that provides affordable manufactured housing. Providing financing improves our responsiveness to the needs of prospective purchasers while also providing us with opportunities for loan origination and servicing revenues, which act as additional drivers of net revenue for us. With a portion of the net proceeds of this offering, we intend to expand our financing solutions to manufactured housing community-owner customers, in a manner than includes developing new sites for products in or near urban locations where there is a shortage of sites to place our products.

Continue to Focus on Innovation and Customization for Core Customer Groups.  Our production strategy is focused on continually developing the resources necessary to efficiently build homes that incorporate unique, varied and innovative customer preferences. We are constantly seeking ways to directly source materials to be used in the manufacturing process, which allows us to ensure we utilize and employ quality materials that can be customized to meet our customers’ needs. Our principal focus is on designing and building highly functional and durable products that appeal to families of all sizes.

Seek Additional Agreements with Owners of Manufactured Home Communities.  Community housing developments provide us with large, concentrated sales opportunities. These projects vary in size and density but generally include 30 to 300 homes. We believe there are significant growth opportunities to work with our development partners on such projects and view these opportunities as an important driver for both the sale of additional manufactured homes and for financing bulk purchases of those homes by community owners.

Pursue Selective Acquisitions.  We seek to grow through selective acquisitions in both existing markets and new markets that exhibit strong and reliable long-term fundamentals. We also regularly evaluate opportunities tangentially related to our affordable housing business in our geographic markets. We have no current agreements or understandings regarding an acquisition.

AvgPriceDifferenceConventionalHousingVsManufacturedHomesLegacyHousingLEGH-S1IPOFilingDailyBusinessNEwsMHProNews

The full S-1, which includes more graphics and financial details are found at this link here.

 

MHProNews congratulates the Legacy team on this announcement.  As a disclosure, with other stocks, MHProNews holds no positions in the company, which their details reveal has been a strong contender, that has reportedly moved to the number 4 position in the industry, behind Clayton, Cavco and Skyline-Champion.

ManufacturedHousingVsTotalCompletedHomesLegacyHousingS1FilingIPODailyBusinessNewsMHProNews

In unrelated developments on a busy news day, see another tracked stock news item below.

 

Other Tracked Stocks Reports:

Cavco Chairman Joseph H. Stegmayer Steps Down Under SEC Cloud, “Personal, Confidential” SEC Document, Cavco Industries’ Statement

Prosperity Now, Protests, Indivisible Project, Warren Buffett, George Soros, POTUS Donald Trump, MHAction and Manufactured Housing – Following the Money

 

 

Bloomberg Closing Ticker for MHProNews…

NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services.

NOTE: The chart below covers a number of stocks NOT reflected in the Yahoo MHCV, shown above.

NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).

 

11.9.2018DailyBusinessNewsManufacturedHousingConnectedMarketReportsBloombergMHProNews

 

Berkshire Hathaway is the parent company to Clayton Homes21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.

LCI Industries, Patrick, UFPI and LP all supply manufactured housing.

AMG, CG and TAVFX have investments in manufactured housing related businesses.

Your link to industry praise for our coverage, is found here.

For the examples of our kudos linked above…plus well over 1,000 positive, public comments, we say – “Thank You for your vote of confidence.”

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Performer Taylor Swift, HUD Code Manufactured Homes, Manufactured Housing Institute (MHI) PAC Donations, and 2018 Midterms

October 10th, 2018 Comments off

 

TaylorSwiftGetsPoliticalHUDCodeManufacturedHomeManufacturedHousingInstituteLogoMHIPACDonation2018MidtermsMHProNews600

That featured photo above, posted on Instagram, is mega-star Taylor Swift next to an apparent HUD Code manufactured home.  Interesting.

 

In this past week, Swift came out against Representative Marsha Blackburn, (TN-R), favoring her Democratic opponent instead.

TaylorSwiftWikipediaSingerSongwriterPerformerDailyBusinessNewsMHProNews

Following a POTUS Trump Rally, Blackburn has surged, with now polling showing her ahead of Tennessee Democrat Phil Bredesen.  Blackburn was trailing Bredesen in early September.

The video discussion below tees up Swift’s statement.

 

Here is Swift’s tweet shot round-the-world.

TaylorSwiftINstagramPostAntiMarshaBlackburnDailyBusinessNewsMHProNews600

It is worth noting that Fox News reported 5 hours ago that the “politically charged” American Music Awards (AMA) ceremony – that featured Swift – plummeted 29 percent.

 

 

How Important Is the Swift Endorsement?

Certainly, political endorsements are coveted prizes by politicians, and have been for generations.

ManufacturedHousingAssocRegulatoryReformJOINMHARRbani-200x200

Click here or on the graphic above to learn more, which is not connected to this report.

That said, scores of Hollywood stars came out in 2016 to support former Secretary of State Hillary Clinton (D) in her Democratic run for the White House.  The world knows the result, Clinton won the popular vote because of heavy population states like New York and California, but lost the Electoral College vote to Donald J. Trump  – which actually decides the election – by a wide margin.

The Swift dip in the AMA rating may be a clue too.

That endorsements matter is clear from the fact that President of the United States Donald J. Trump has endorsed Blackburn. The Tennessee representative rose, and recent polls suggest she passed the Democratic contender’s prior lead.

What’s fascinating is that the Clayton’s are, per some mainstream media sources, supporting the Democrat, Phil Bredesen. See the screen capture, below.

ClaytonHomesLogoJimClaytonCampaignContributionPhilBredesenVsMarshaBlackburnDailyBusinessNewsMHProNews

It’s October. 4 weeks to the election. Voters are tuning in.

 

The Manufactured Housing Institute (MHI) has previously had toe-in-the-water to modest support for Marsha Blackburn (TN-R).

 

ManufacturedHousingInstituteLogoMHIPAClogoDailyBusinessNewsMarshaBlackburnPACcontriibutionsMHProNews

 

The seat begin vacated is Senator Bob Corker (TN-R), who was considered by Team Trump as a possible VP candidate, but the nod went to VP and now former Indiana Governor Mike Pence. Corker has periodically taken shots at POTUS #45, and President Trump has returned those favors.

President Trump, CBS News, A Vote For Marsha Blackburn is a Vote For Me – Tennessee Rally

 

Congresswoman Marsha Blackburn Speaks at Trump MAGA Rally in Johnson City, TN


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FEMA, Manufactured Housing Units, Behind the Scenes Look, Hurricane Florence Backgrounder

September 12th, 2018 Comments off

 

 FEMAManufacturedHousingUnitsMHUBehindScenesHurricaneFlorenceBackgrounderDailyBusinessNewsMHProNews

Hurricane Irene was a storm that hit North Carolina a few years ago that can give some insights into what the Federal Emergency Management Agency (FEMA) is doing to prepare for the expected strike Friday of Hurricane Florence. FEMA stressed yesterday that they’ve learned from every prior event.

 

Manufactured Housing Units (MHUs) are one of several options that federal officials can respond with when it comes to disaster relief/emergency housing needs.

FEMA and MHUs have evolved since this video linked here or shown above with Adobe flash was produced.

POTUS Trump: Everyone in Hurricane Florence Path Should “Get Out,” Plus MH Market Updates

If Hurricane Florence does hit the East Coast, as many weather experts fear, hopefully FEMA officials will do a better job with their terminology (the t-word is significantly overused in the first linked video, above).

 

RevDonaldTyeJr.ManufacturedHousingNotT-railerNotNword_001

Anecdotal evidence suggests that the wrong terminology impacts price. But it also impacts people’s emotions, see what poet Lois Requist said who rejected the use of the t-word with regard to her home, by clicking here or the image above.

If, God forbid, Florence hits as a major natural disaster, manufactured home production could be shifted, as we learned last year.  

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Code of Conduct – Good or Bad News, and Home Selling – Monday Morning Manufactured Housing Sales, Marketing Meeting

May 28th, 2018 Comments off

StopCodeofConductPxStoryBlocksManufacturedHousingIndustryDailyBusinessNewsMHProNews550x315

To do a good job of marketing and selling, one must first have a sense of the broader, and local market elements. We’ll share some examples today that are essential for a marketing or sales professional in manufactured housing to understand in order to be effective with qualified prospects. We note that in all of our coaching sessions, good ethics and customer satisfaction must be understood as the given background, and the goal must be for the good of all.

 

Crain’s Detroit published a story that explained just how far manufactured housing nosedived in their state from the peak of 1998, until the recovery from the bottom hit in 2009 began in 2010. While it has positive elements, that report also raises questions for a savvy shopper or investor.

The Urban Institute did a report in January on manufactured homes, which was largely positive for the manufactured home industry, at least by mainstream news standards.

Several mainstream media (MSM) outlets have been spotlighting the need to protect manufactured home communities from destruction, because they are so important for affordable housing.  We’ll plan to spotlight one of those, sent to us as a news tip, hopefully this week here on the Daily Business News

The first takeaway is that there are some positive news stories carried by MSM and by third party researchers. These are examples of the kinds of stories industry professionals should prefer to see more of – and it is in part, up to pros like you – to make that happen in your market(s).

That said, the sad reality is that beyond press releases, most media coverage about our industry tend to be negative. Ignoring that reality costs the industry billions of dollars a year in new HUD Code manufactured home sales.  That means, mostly negative media coverage likely costs your location millions of dollars a year in additional manufactured home sales that your business would otherwise make.

The two screenshots of Google search results below are recent examples. See for yourself the ratio of bad news to good news stories.

 

ManufacturedHomeIndustryMembersDeclineTakeSidesRossvilleParkOwnerChatanoogaTimeFreePressManufacturedHousingIndustryMHProNews

There are times when none of the top 8 to 15 MSM news stories about MH are positive. Do you think that pattern impacts home buyers?  The third story from the top, above, is linked here.

2018-05-27_1331MobileHomeGoogleNewsMobileHomeSearchDailyBusinessNewsMondayMOrningSalesMeetingMHProNews

Let’s be clear. A large percentage of the time that we at MHProNews engage with the mainstream media, the reporter will use better terminology, and will try to work in some of what was said. Reporters are people, they usually want to be fair. Are there exceptions? Sure, but many will strive to get some balance into their report. For MHVille, more balanced reporting represents progress, every time it is done.

That in a nutshell explains a significant part of why manufactured home (MH) sales are still at historic lows, in spite of a raging affordable housing crisis.  But for the savvy MH marketer, that’s opportunity in disguise. Keep in mind that the MH Industry squandered a historic opportunity in the late 90s and early 2000s.  We’re being given another such moment in history.  Let’s make the most of it, shall we?

MobileHomeShipmentsManufacturedHomeShipmentChartMHIAShipmentsMHIndustryChampionSkylineHUDCodeDailyBusinessNewsMHProNews

A savvy, visionary MH marketer sees the problematic trend since 2000 as opportunity in disguise.  To tap that opportunity requires work, but the reward is significantly higher levels of new home sales that result in happy customers.

 

Story Telling, Defining Yourself, Media Engagement, and Code of Conduct 

To tee this up, as a volume retailer for many years with happy homeowners, I never waited for someone else to define my business or my products. I didn’t wait for an association, a manufacturer or anyone else to do what our team could do best.

That’s not to say that associations, builders or other third parties can’t play a role. Indeed, they can and should.  But I didn’t hold my breath, waiting for that to happen. 

Because if you or I’m waiting for someone else to define and boost business, what if they delay? What if they do a poor job?

We set sales records, and hit the top ½ of 1 percent of all retailers in the nation by making things happen.  We synergized with others, as much as possible, but we also did what we needed to do, come rain or shine.  

So, akin to what Sam Landy, president and CEO of UMH Properties told MHProNews, we did our own marketing. It was wildly successful, and that occurred during tough times when dozens of new home retailers in our state vanished. 

The are many beautiful aspects to manufactured housing.  One such point – if you make it appealing in your market(s) – is this. Affordability is always going to have a clientele. Nor does affordability have to be the lowest rung on the ladder client. Good times, or bad times, a motivated retailer, community, developer, or producer, can sell, sell, sell. They can do so honorably, with good CSI, and happy homeowners who send their friends.   

After my first few years in the manufactured home business, I learned by trial end error how to successfully engage the media. Do that in your market, and forge that habit.

 

Example

Here’s an example of a radio show I was recently invited to do. This was for a regional talk radio station, so imagine this in your market.

AffordableMobileHOmesNotWelcomeinBozemanMT1450AMTomEgelhoffOpenForBusinessSmallBusinessExpertManufacturedHousingIndustryDailyBusinessNewsMHProNews

Notice that the topic sounded negative. Indeed, in one sense, it was, but it was dealing with a local reality. Don’t run from tough topics! Dive in! Push back with the facts, and the truth properly told! Make a difference!

This part of the radio show is about 20 minutes on air, with maybe half of that – near the middle – included me.  If you listen carefully, every caller had something good to say about manufactured homes. Even though the others on the air may have misused the terminology, I hit key points using the correct industry lingo, while also explaining briefly the industry’s evolution, and appeal to all economic groups.

Click the arrow to play back the audio.

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

Make a habit of using the correct terminology. Encourage your team to learn it and use it too. It pays.  

I’ve never stopped reading or learning about the industry, and how it fit into the broader housing market. We use that with our coaching clients, and with publishing.

Rephrased, we practice what we preach. 

Why? In the long run, it works best. Short-term thinking produces short-term results.  

 

Code of Conduct

The mainstream media story linked here makes an important point, and this is one that associations can, and ought to play a useful role in.  

jay-hamiltong-executive-director-georgia-manufactured-housing-association-gmha-posted-mhpronews-com1-1

Jay Hamilton, Executive Director, Georgia Manufactured Housing Association (GMHA).

Jay Hamilton, of the Georgia Manufactured Housing Association (GMHA) would not make a specific comment to that media about a specified series of bad-news stories that involve one or more members. But he did speak to the reporter (a plus), and Hamilton explained to the reporter what the GMHA’s ethical principles are (another plus).

Hamilton spoke about the GMHA’s code of conduct for members. That’s something members stipulate to, when they join the association. 

When a code of conduct is enforced in the way the GMHA executive director outlined, arguably that would make it clear to readers that the majority of the industry – or at least that membership organization – care about honest business practices.

That in turn is good for honorable association members.

But if an association fails to take action against a member that crosses a line who won’t repent, its arguably harmful to all.  

The code of conduct should be rigorously enforced, regardless of who it is. 

Mistakes happen. Corrections can and should be made. When they aren’t, let the members or board vote to expel an unrepentant offender for cause. If that became a habit, anywhere that took place would – over time – would likely see more sales growth among member companies.  Because consumers want ethical companies to do business with.

ThereAreOnly2WaysToLearnOwnOthersExperiencesLATonyKovachManufacturedHousingIndustryMHProNews-575x235

 

Do your best. Don’t wait for others. If you are part of an association, and bad news strikes about a member who won’t repent or do right by their customers, press for an enforcement of the code of conduct. Enough said for today. ## (Manufactured housing related marketing & sales news, analysis, and commentary.)

(Third-party images are and content are provided under fair use guidelines.)

Related References:

Life Hack Success Tip-Any Pro Can Do This-Monday Morning Manufactured Housing Sales, Marketing Meeting

Is it Better to Be Candid, or a Kiss-Up? Monday Morning Manufactured Housing Sales, Marketing Meeting

Style or Substance? Lesson from Most Hated in America – Monday Morning Manufactured Home Sales, Marketing Meeting

What are the FACTS about Manufactured Housing Industry Traffic vs. Real Estate? MHVillage, MHProNews, Manufactured Housing Institute Data

‘You Are Either Clayton Homes, or You’re Not’ – Monday Morning MH Sales Meeting

 

InvestInYourselfAndInYourBizManufacturedHousingIndustryDailyBusinessNewsMHProNews

Time, talent, treasure. Why not put your money, as we do, where your mouth is?

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
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Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.13.2018 to 5.20.2018

May 20th, 2018 Comments off

Trivia – the tablet screen shot above is routinely how the MHProNews home page looked on that Sunday morning.

What does “News through the lens of factory-built housing.” © mean?

 

It’s a fair question asked by a reader.

You can get news anywhere.  You can get opinions anywhere.

MHProNews provides news, analysis and commentary on curated topics that are useful to the factory-built housing industry’s professionals. Dictionary says “curate” means – “select, organize, and present (online content, merchandise, information, etc.), typically using professional or expert knowledge.”

In conversations and messages with media, researchers, and others who are scoping out the industry, they may know X about their field, but they still need an expert in the manufactured housing world.

Subjects for reports on MHProNews are selected because they impact our industry in direct, or indirect ways – or a combination of both. So, those curated subjects presented in the Daily Business News, the Masthead, etc. ought to matter to manufactured housing professionals, owners and investors.  The same applies for the broader factory-built housing industry (modular, prefab, etc.)

That said:

  • But what if you don’t care about national or industry politics?
  • Or what if you don’t care about technology issues, and how that impacts MH?
  • Or what if you don’t care about marketing or sales?
  • Or what if you don’t care about legal issues?
  • Or what if you don’t care about stocks and the market reports?

First, you should.  But let’s pick just one of these – the evening market report – and ponder that for a moment to make the broader point. Let’s say for discussion sake that you don’t invest in stocks.  Should you look anyway?

Absolutely.

MHProNews has selected over a dozen manufactured home industry connected stocks across an array of products and services. Those stocks value and movements are reflected after the “closing bell.” That final graphic on the nightly market report shows you trends over the year.

Looking at that stock trend line alone has value!  It informs readers about the movements of the stocks of allies or competitors.  It also tells you broader industry tendencies, or at least how investors are viewing them as an option to consider against all others.  Also, the Daily Business News nightly market report has a feature that may indirectly relate to the market, but directly relates to other issues that are meaningful to manufactured housing.

 

Tops for a Reason

MHProNews is the most respected, and the most read trade publication in the industry. Some say, were are also the most “dreaded” publication in the industry, because no one wants to be caught doing- or avoiding-something they should be doing differently.

That’s fine, but none of that means we are perfect. If you see something you think is awry, please do say something.

We put out a lot of content, which we strive to be evidence-based, and factually correct. But for example, there will be some typos. Even the major media outlets have that, with all of their editors and proof writers.

In our relatively small manufactured home industry – compared to mainstream housing – being the best and striving for improvement are worthy goals.

Daily reader feedback plus third-party metrics are useful and necessary gauges on how we’re doing in serving your needs.

It’s the quality of our news, analysis, and commentary that has caused thousands to follow our twice weekly headline-news emails.  You and your colleagues can sign up for those free here or at the end of this column, below.

 

MSM and Industry Professionals

Some mainstream media (MSM) stories are just fine as far as insightful reports that accurately reflect some reality.  Others, not so much.

When a story is covered by mainstream media (MSM), we may select a noteworthy issue for analysis for our ever-growing audience of readers.

What you’ll find in our reports are insights that others missed, downplayed, or may have spun to fit an agenda.  Evidence-based analysis will help professionals when that occurs.

 

Controversial

Some have noted that we’ve become more controversial. Okay, that’s fair enough.

But it is never a case of controversy for its own sake.

The manufactured home (MH) industry must be honest with itself.

The industry faces internal and external challenges at a time that manufactured housing ought to be selling 5 to 10 times more new HUD Code home shipments.

BTW, we’re not knocking those who are cheerleaders or mouth-pieces for

  • so-called leaders who have been working for years, with
  • said ‘leaders’ being those who are spending millions of dollars annually,
  • and have failed to achieve their own claimed objectives. Sad.
  • They cheerleaders have an audience. Good for them. But the fact that their readership and engagement are far smaller than ours says a lot, doesn’t it?
  • We appear to provide more relevant, curated content in about a week than all competitors combined do in roughly a month. 
  • Many subjects you will learn about only here. These last three bullets says it all.

In business, if you fail to perform, sooner or later, you’re out. Cheerleading is pleasant. But if you are a cancer patient, are you going to seek advice from the cheer-leader or from a specialist?

We “prefer to keep it positive,” as one industry blogger told us recently.  Understood.  But isn’t that like saying they’re ignoring all the troubling realities that keep the industry from growing?

Remember this quote. “If pretty pictures, great videos, or even 3D tech were all that the industry needed to thrive, then manufactured housing would be at a million new HUD Code home shipments a year, vs. hovering around a projected 100,000 new homes for 2018.”

America needs 8.3 million affordable housing units, as MHProNews has often reported.

The man who said that has also observed that “The MH industry will only achieve its goals by getting to and resolving its core issues.”  Current ‘leadership’ has arguably failed at that so badly, they won’t even publicly debate or discuss their effectiveness. That too says a lot, doesn’t it?

 

Cancer and Manufactured Housing

The affordable housing crisis is a cancer that costs the nation about $2 trillion dollars in lost productivity a year. Again, not knocking anyone else, but the industry learned that by reading MHProNews, not on some cheerleading blog or ezine somewhere else in HUDVille.

The only way to understand our industry’s potential – and then move responsibly toward those opportunities – is to have facts, evidence, and then look at them square in the eye.

A growing number of mainstream media and others have picked up on one of our mantras, that ‘manufactured housing is the solution for the affordable housing crisis that’s been hiding in plain sight.’

That crisis of America – and our industry – won’t be solved by doing what’s been done the same way for years.  We’re optimistic, but the optimist still grabs an umbrella when it rains.

Each article, each topic is selected to shed some light on facts, issues, or trends that can help lead manufactured housing back to its glory day levels, and beyond.

The manufactured home industry can climb to new records in a sustainable, ethical fashion.

That’s what News through the lens of factory-built housing.” © means.

RememberThisQuoteIrPrettyPicturesMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews

With no further adieu, here are this week’s headline’s in review.  Ponder, learn, feedback is welcome, and we sincerely hope that you, yours, and all will benefit and be blessed.

 

This month’s Featured Articles and Interviews

http://mhpronews.com/featured-articles/may-2018

 

What’s New on the Masthead

Anti-MH Industry MHAction Protesters Have Struck Manufactured Housing Again, and Again

 

What’s New on MHLivingNews

Evolutionary American Dream, from Tiny Trailer Houses, Mobile Homes, to “Amazing” Modern Manufactured Homes

What’s New on the Daily Business News

DailyBusinessNewsLogoMHProNewsLogo (1)

 

Saturday 5.19.2018

Chairman Hensarling, Fannie Mae’s Latest “Backdoor Schemes,” Illegalities? MH Connections, Implications

Chairman Hensarling, Fannie Mae’s Latest “Backdoor Schemes,” Illegalities? MH Connections, Implications

 

Friday 5.18.2018

“I Love Capitalism!” Home Depot Co-Founder Ken Langone to Millennials, Others – Plus MH Market Updates

Senator Tim Scott, Rep. Erik Paulsen – Overlooked Part of Tax Reform, Plus New Credit Plan for ALL Housing, Including Manufactured Homes

Senator Tim Scott, Rep. Erik Paulsen – Overlooked Part of Tax Reform, Plus New Credit Plan for ALL Housing, Including Manufactured Homes

House Financial Services Report to MHProNews – Overview of Homelessness in America

President Trump – “Bigger than Watergate,” “We Need Accountability” – National, MH Industry Impacts

President Trump – “Bigger than Watergate,” “We Need Accountability” – National, MH Industry Impacts

 

Thursday 5.17.2018

“Big Tech Lies,” “You’re the Product,” Consider “Breaking Them Up” says Apple Co-Founder, Steve Wozniak – Plus Manufactured Housing Industry Market Updates

“Big Tech Lies,” “You’re the Product,” Consider “Breaking Them Up” says Apple Co-Founder, Steve Wozniak – Plus Manufactured Housing Industry Market Updates

It’s a Revolution – $300 Million Deal Inked for 1,000 PreFabs

It’s a Revolution – $300 Million Deal Inked for 1,000 PreFabs

“Political Necrophilia,” Tragedy in SloMo, Southern Economic Political Lessons for Looming U.S. Midterms

Who will replace Pam Danner at HUD’s Office of Manufactured Housing Programs?

Who will replace Pam Danner at HUD’s Office of Manufactured Housing Programs?

 

Wednesday 5.16.2018

Canadian and American Financial and Banking Systems Compared, Infographic

Canadian and American Financial and Banking Systems Compared, Infographic

US Manufacturers Roar, Hiring More, Paying More, Thanks to Tax Reform – Plus Manufactured Housing Connected Stocks, Investment Updates

Fatal Clayton Homes Maynardville Accident Fined, RIP Keith Tucker West Jr. of Hoyle’s Tire & Axle

Fatal Clayton Homes Maynardville Accident Fined, RIP Keith Tucker West Jr. of Hoyle’s Tire & Axle

Ben Shapiro Nails It on Taxes, Regulations, and Affordable Housing – Under 2 Minute Video Must View for MH Industry Pros

Ben Shapiro Nails It on Taxes, Regulations, and Affordable Housing – Under 2 Minute Video Must View for MH Industry Pros

 

Tuesday 5.15.2018

Michigan Rising Shipments, Home to Nine of Top 50 Largest Manufactured Home Community Owner-Operators

Seattle’s Assault on Amazon, Bigger Businesses Passes Affordable Housing Tax, Plus MH Market Updates

21% of Americans have no Retirement Savings, and Manufactured Housing

21% of Americans have no Retirement Savings, and Manufactured Housing

Spencer Roane w/Southeast Community Owners (SECO), Praises Tom Lackey, Accused of Rent-to-Own Manufactured Home Sales Improprieties

Spencer Roane w/Southeast Community Owners (SECO), Praises Tom Lackey, Accused of Rent-to-Own Manufactured Home Sales Improprieties

 

Monday 5.14.2018

After Tax Cut$, U.S. Records Largest Budget Surplus, Plus Manufactured Home Market Updates

After Tax Cut$, U.S. Records Largest Budget Surplus, Plus Manufactured Home Market Updates

“Audit the Algorithm!” – Mark Zuckerberg, Facebook and Google Monopoly – Manufactured Housing Marketers Notice

“Audit the Algorithm!” – Mark Zuckerberg, Facebook and Google Monopoly – Manufactured Housing Marketers Notice

That’s a Bear on a Roof in MHC Up There, Causing a Scare

Is it Better to Be Candid, or a Kiss-Up? Monday Morning Manufactured Housing Sales, Marketing Meeting

Is it Better to Be Candid, or a Kiss-Up? Monday Morning Manufactured Housing Sales, Marketing Meeting

 

Sunday 5.13.2018

Sunday Morning Manufactured Housing Industry Research, Reports, Headline News Recap 5.6.2018 to 5.13.2018

Sunday Morning Manufactured Housing Industry Research, Reports, Headline News Recap 5.6.2018 to 5.13.2018

And that’s all she wrote this week, with a little help from that guy.  ## (News, analysis, and expert commentary.)

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Clayton Homes’ “Robots” – Automation’s Role in Warren Buffett’s Berkshire Hathaway’s “Durable Competitive Advantage” in Manufactured Housing

April 24th, 2018 Comments off

RobotsClaytonHomesKeithHoldbrooksPresidentClaytonBuildingGroupLogoManufacturedHousingINdustryDailyBusinessNewsMHProNews

The opportunity to change our industry’s image is tremendous today.  There’s never been a better time to change it,” says Keith Holdbrooks, President of Clayton Building Group, in a carefully crafted video, posted further below.

 

Robotics and automation are playing a role in that image and the Clayton reality, as will be revealed in this report.

In a release to the Daily Business News, Clayton identified themselves as “a national home builder and Manufactured Housing Institute’s 2017 Manufacturer of the Year…”

Besides changing the “industry’s image,” what Clayton is striving to do is carefully advancing their own image too.

As MHProNews has previously reported, Warren Buffett’s “the Moat” strategy promote the concept of a “durable competitive advantage.”  Readers can finish this column, and later circle back to the in-depth look at Buffett’s thoughts on the issue linked below, or in the Related Reports at the end. Those reveal what Kevin Clayton, the CEO of Berkshire Hathaway owned Clayton Homes, has said for years about how to get and keep a durable competitive advantage by using and expanding Buffett’s principle of “the Moat.”

Best Warren Buffett, Kevin Clayton, Clayton Homes, Berkshire Hathaway Annual Meeting, Competition, and “the Moat” Video Collection

 

Robots and Automation

The soft musical undertones in the video are part of that image crafting, for which Clayton has hired a branding team.  Clayton previously told the Daily Business News via a release that “Clayton Homes has selected Made Movement (Made) to handle strategy, digital experience design and advertising for the brand.” The “Have it Made” campaign, some observers say, promotes the Made agency, as well as Clayton.

Clayton’s recent acquisition of yet another site builder – Brohn Homes of Austin, one of Texas’ largest privately-owned homebuilders – are all part of their drive to “world domination,” as Builder put it, in two different articles.

The key to Clayton’s tech, robotics and automation-fueled offsite-site build business-model bid for world domination of lower-priced new homes,” said Builder, a statement that Clayton’s social media page endorsed by posting it.

 

“World Domination”

About five years ago, leadership called on us to do what it took to make [Berkshire Hathaway unit] Clayton a world class company,” says Rick Boyd, director of operations, working out of the enterprise’s Maryville, Tenn.-based headquarters. “We didn’t know what that was. So we had to define what that meant, and that process gave us three pillars of priority: team member experience, customer experience, and leadership.”

It is interesting to note that in their release, Clayton cited Starbucks and Google as their examples of companies to study and emulate.

Google is drawing fire for being monopolistic, if they’re not already an outright monopoly. Those are the positions governmental actions in Europe and the U.S., as well as civil litigation, are underscoring.  And although Starbuck’s has a history promoting inclusiveness, their president recently publicly apologized for racially insensitive actions at one of his stores. Sound familiar?

Starbucks, Google and Berkshire’s Clayton each arguably have their own moats, in their respective spaces.

ClaytonHomesAutomoationRoboticsLogosManufacturedHousingIndustryDailyBusinesNewsMHProNews

 

Velvet Monopoly?

While the have it made people are crafting one image, another is emerging too, across the left-right media and political divide.

That image is of Warren Buffett being portrayed by some as the creator of a new forms of ‘company stores’ and ‘company towns.’  In those Buffett towns, Berkshire is:

  • earning a few cents a day per households from the sale of Heinz ketchup – with millions of families using their products daily,
  • earns a thousand (+/-) dollars or more annually from millions of GEICO policy holders,
  • wants you to stop at Dairy Queen for Fan Food ®,
  • buy your sweet heart some See’s Candies,
  • and hopes to sell you a home – either through their real estate division, or from their growing footprint of conventional or factory-built homes.

Beneath that velvet glove image they are grooming at Clayton, is another story.  It is told by retailers like “Kevin Carroll, former owner of a Clayton-affiliated dealership in Indiana, as saying that if he steered customers to a Clayton lender, he got “a kickback” in the form of a discount on his business loans. Carroll later went out of business and sued Clayton for fraud, but the case was dismissed,” per Omaha, a Berkshire owned business.

WarrenBuffettMonopolynsiderMonkeyManufacturedHousingIndustryDailyBusinessNewsMHProNews

Warren Buffett, say critics, is building a new type of “company town.” Like the proverbial slow boiling of the frog in a pot of water, the placid pace nevertheless has an impact over time. Clayton has gone from an large also ran in 2002, prior to Buffett’s takeover in 2003, to some 50 percent of the industry by 2018. Monopoly?

It was part of a response to the controversial Seattle Times reports about Clayton, which opponents of the Clayton/Berkshire/MHI backed Preserving Access to Manufactured Housing Act used to give a black eye to the essentially the entire industry.

A competitor – a non-MHARR member, that is a MHI member builder – tells MHProNews that Clayton is poised to do even more with robotics.

Because of the new tax law, that senior executive says, Berkshire can pump more money into Clayton.   Indeed, “The Tax Cuts and Jobs Act recently signed into law by the President includes multiple provisions increasing depreciation,’ says KTLIP. And if that HUD Code builder executive is correct, putting more into automation and robotics could more rapidly be expensed.

The result?

A new kind of durable “moat” competitive advantage will be gained by Clayton over their competitors over time.  Velvet gloves, tossing sharks into the moat’s water, that’s the image that Buffett himself has arguably painted, in his own words.

 

 

Will Trump Administration Reforms Fuel More Completion?

But the new tax law and regulatory roll back will work in more than one way.

PresidentDonaldTrumpHUDSecretaryBenCarsonManufacturedHousingINdustryDailyBusinessNewsMHProNewsNew HUD Code builders are entering the manufactured housing (MH) industry in 2018, as a report from Tunica and one in April 2018 underscored.  It must be noted that in a different tax and regulatory environment, these new competitors to Buffett’s/Berkshire’s/Clayton’s dream of ‘world domination’ may not have come into existence before 2017.

If there is a change in the makeup of the House and/or Senate after the 2018 midterms, will Democrat Buffett benefit anew?  Will his hand-picked politicos once again promote heavier regulations?

As MHProNews has reported, a long time MHI member told the Daily Business News that Clayton and the other big companies have ‘figured out how to get smaller companies to pay for what they want, using the Manufactured Housing Institute.’

That too fits the use of non-profits by Berkshire and Clayton.

Berkshire’s Clayton benefits during heavy or lighter regulations.  Are they lifting the industry, as Clayton and their incentivized apologists and paid promoters say?  Or are they slowly killing off competitors, via their slow-motion, sharks-in-their-moat strategy dictates?

IBTInternationalBusinessTimesWarrenBuffettHillaryClintonDailyBusinessNewsMHProNews

Warren Buffett has said he won’t attack the president. But Buffett has surrogates. Buffett’s son has sought to undermine President Trump, as have others in the Berkshire orbit. Clayton issued a recent press release that claims to support the president’s agenda. But are Kevin, Keith, Tim Williams/21st Mortgage, or Eric Hamilton at VMF – all Berkshire brands – going to go against Buffett’s public positions?

These are questions that Trump Administration officials will have to answer as they examine concerns over monopoly that are being raised about Berkshire’s manufactured housing (MH) brands, with concerns from voices inside and outside of the MH Industry.

Independent producers, retailers, communities, lenders and others in the factory-built home industry will have to answer these questions about the growing Clayton/Berkshire moat too.

What is certain is that Clayton’s market share has been growing.  Yet, per prior reporting, their own percentage of growth in sales year over year is at a slower pace than the industry at large. Is that a kind of indirect proof that their marketing isn’t working quite as planned?  Are they a beatable monopoly?

l_a_tony_kovach__mhlivingnews__creditThere is evidence that suggests that the HUD Code manufactured home industry needs more than great videos, pretty websites, advertorials, and overly-crafted messages,” says award winning industry veteran, L.A. “Tony” Kovach. “Clayton’s videos collectively have millions of views, and they have millions of visits to their website, per sources.  Yet, the Berkshire annual letter says they only sold some 49,000 homes in 2017? There’s a clear disconnect, and that’s one more data point that the MH industry needs to sit up and take notice about.”

Kovach says the need is to get to the root issues that keep the industry from advancing. While MHI promotes Berkshire’s desires, are they ignoring – or undermining – the kind of work that has proven effective in local markets?

Are They Among the Best Advocates for Manufactured Housing and Manufactured Home Living?

As the affordable housing crisis rages, manufactured housing may top 100,000 new home shipments in 2018. When 8.3 million housing units are needed now, isn’t 100,000 homes a big yawn?  “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images are provided under fair use guidelines.)

Related Reports:

Manufactured Housing – Regulatory, Other Roadblocks and Potential Solutions, Up for Growth Research, plus Urban Institute Report Revisited

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Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Investor$, Manufactured Housing, and Proof of Concept

March 30th, 2018 Comments off

InvestorsAffordableHousingManufacturedHousingInvestmentsProofOfConceptManufacturedHomeIndustryDailyBusinessNewsMHproNews

There are signals that the tech sector – notably giants such as Facebook and Amazon – could come under greater regulatory or even antitrust actions. The markets have already signaled that such action could take some of the bloom off that rose for investors.

 

Where will capital seeking opportunities flow?

 

For contrarians, one possibility is the affordable housing sector, notably manufactured housing.

 

Investor$, Manufactured Housing, and “Proof of Concept”

Investors often want data, or a demonstration project before diving in. “Proof of Concept” defines such a demo.

What makes manufactured housing (MH) unique is that in spite of the obvious headwinds, Proof of Concept examples abound.

For example, MH Communities are in high demand, and publicly traded companies provide significant and useful data.

SunCommunitiesSUI-InvestorPage11ManufacturedHomeVsSingleFamilyHousingManufacturedHomeCommunitiesIndustryDailyBusinessNewsMHProNews600

SunCommunitiesSUI-InvestorPageComparetoMultiFamilyHousing10ManufacturedHomeCommunitiesIndustryDailyBusinessNewsMHProNews600

Sun Communities Annual Data and Manufactured Housing Industry Investor Presentation Highlights

Deals made and pending, such as the ECN Triad Deal last year, or the pending Skyline Champion marriage spotlight recent financial support for deals beyond communities.

ECN Triad Financial Services – Fascinating Facts, Manufactured Home Industry Professionals, Investors

WhatAreManufacturedHomesManufacturedHomeLivingNewsTriadFinancialServicesECNCapital

Skyline Corp, Champion Homebuilders Conference Call Presentation Facts, Figures, Forward-Looking Statements, Planned Merger Detail$

 

Sam Zell’s View of MHVille…

One of the billionaire investment mogul Sam Zell’s rules is, “When everyone is going right, look left.”   It’s worth noting Zell’s deeply involved in manufactured home communities, and has said he hasn’t lost interest in it.

 

SamZellWhenEveryoneIsGoingRightLookLeftQuotePencilHeadItsNotATrailerParkQuoteManufacturedHousingIndustrySamZellDailyBusinessNewsMHProNews

 

While one can debate Warren Buffett’s business practices, what’s not in dispute is his long term view of investments has paid handsome dividends in manufactured housing.  His annual report, is linked below.

Warren Buffett’s Annual Report to Berkshire Hathaway Shareholders, Clayton Homes and Manufactured Housing

While it may seem negative, what is harmful to smaller investors could for a deep pocket investor’s perspective, the “war between the Warrens” points to an increased promise, for those who can read between the lines.

Warren Wages War

Two more outside experts looking in points will suffice to make the case for manufactured housing’s potential.

LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding

EricBelksyManufacturedHousingIndustryManufacuredHomeManufacturedHousingInstituteResearchDataAffordbleHousingMHProNewsDailyBuisnessNews575

Appealing Manufactured Housing Institute (MHI) Marketing, Finance Booklet Reviewed

There are headwinds, and items to navigate. But in the light of statements like those found in the two short videos below, the potential of manufactured housing is a concept proven with some 22 million Americans, and the fact that billionaires, and billion dollar operations are betting on its future growth.

 

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)
SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-

Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.