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Manufactured Housing – “Giants vs. Independents” – Tunica Talk – “You’ve Got to See This”

March 22nd, 2018 Comments off

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An independent manufactured home retailer walked up to the Daily Business News team in Tunica Wednesday to say, thank you” for the depth of coverage of the industry’s news.

A HUD Code home producer said, “I wish you’d tone it down a bit,” on the controversies, while expressing “appreciation for the unrivaled coverage of industry events not found anywhere else” in the manufactured home industry’s trade media.

Another independent retailer and his family approached the MHProNews squad during the lunchtime hospitality. He wanted to give his family and team members a chance to discuss what’s been taking place on finance related issues, such as the Government Sponsored Enterprises (GSEs) Duty to Serve (DTS).

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A long-time Manufactured Housing Institute (MHI) member said, “you [MHProNews] were right about HUD, Pam Danner, and Lois Starkey,” but took exception to the controversy surrounding the so-called “new class” of manufactured homes that MHI is promoting.

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Meanwhile, a veteran factory-built housing professional that had previously been “open minded” about MHI’s project for a “new class” of manufactured homes has after reading and doing his own research, turned against the plan (see Related Reports, linked below, for more details about these hot topics, plus more from the 2018 Tunica Show).

Rephrasing, the comments and reactions to the industry’s issues have run the gamut. From management team members in the industry’s biggest companies, to mom and pop operations and all others in between, the data and engagement reflects the pragmatic respect given to this MH Industry trade media resource.

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We are not wearing bold branded t-shirts, ball-caps or neon signs in Tunica. Part of what’s noteworthy is that lacking any identification of MHProNews other than the Tunica Show’s badge – which the wind routinely whips around – many professionals are eager to engage and express their views to the manufactured housing industry’s most popular and independent trade news.

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You’ve Got to Read This…”

Walking through a display model for a new HUD Code producer, a retailer and his colleague from Texas engaged with us. “I used to forward your news emails to” his partner, with the message – “You’ve got to read this.”  Then he shared later email news updates, saying, “You’ve got to see this and read this one too.” That went on for some time, until his colleague signed up for his own email news.

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That same Texan said “We’re giving the giants a run for their money” in his market area.

They were looking for a non-Clayton producer to buy new homes from. “Why?” was our question. “Because of the issues raised in stories you’re reporting on, like the long-lead times” post-Harvey in Texas.

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You sure do keep it stirred up,” opined a straight-faced industry professional, who paused – adding “keep it up – followed by a slight smile.

Tony, I read every emailed news update, from top to bottom” said another retailer, with exhibitors and community professionals often saying something similar.

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Upbeat, But Aware…

Attendance is up slightly over last year, say show sources.

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Independent producers are becoming more aware than ever of the trajectory of the industry, the causes of that trend, and are taking steps to address it, say industry sources.

Rain on Tuesday didn’t dampen traffic in the display homes, said several manufacturing exhibitors.  Wednesday was windy, but warmer and sunny.  Traffic in the homes was brisk.

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Tamas Kovach (pronounced like “TahMash CoVatch), is part of the MHProNews MHLivingNews family, with a Tunica Show attendee. Numerous such photos are taken during the course of the event.

The mood of attendees has been overall upbeat, association executives, and exhibitors told the Daily Business News. Comments from attendees made directly to the MHProNews confirmed those observations.

We’re more upbeat about the industry in some ways, but we are also more aware of the trajectory of the industry toward consolidation,” said an attendee.  “Those who don’t plan according to reality are in denial.”

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Everyone Knows Your Name…

As one attendee said after another industry mom and pop couple stopped us to say hi, “It’s like a line out of the TV comedy, Cheers – where everyone knows your name.

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Stopping to chat with industry professionals in Tunica, happy to have their photos shared.

Your son is getting taller, and stronger” said one after getting a hand-shake from Tamas Kovach.

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The industry’s professionals “are hungry for real news, not happy talk” explained a factory-producer.

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Note: the photos are randomly placed, and should not be construed to match the commentary.

One attendee pointed to stacks of a new trade publication in high-visibility racks near the exhibit hall.  They appeared to be untouched.  “It’s not ‘rah rah’ that will help a company navigate the challenging waters of the industry,” said an exhibitor.

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There are several websites and trade media that are de facto surrogates for MHI ‘news,’ per industry sources.  Those media routinely have far less engagement from the industry than what readers say is our “hard-hitting coverage on issues that matter to investors and professionals.” The proof is shown dramatically in images like the above. Racks like this posted near the entrance of the exhibit hall looked untouched, with every glossy magazine going unread. MH professional readers vote with their time, browsers and engagement – or lack of engagement.

The feedback in many ways confirms what calls and messages to MHProNews between events likewise reflects.

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Naturally, not everyone agrees with everything that is spotlighted by our pro-industry publications. But reader feedback, along with analytical data, reflects the dominance of MHProNews over other trade mediaCandid, fact-base reports and analysis are reasons routinely cited by pros.

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The quality and appeal of today’s manufactured homes continues to rise. While prices are going up, so too are costs for conventional housing, so the percentage savings for a consumer buying a manufactured home vs. conventional housing remains favorable and strong. A rep from Fannie Mae told MHProNews that as a newcomer to the industry’s product, he is impressed with the quality and value. 

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A post-Tunica report will be coming soon, which will break new ground on issues ranging from:

  • manufactured home lending,
  • association related,
  • new class of homes,
  • ongoing “consolidation” of the industry – and possible steps to address that challenge,
  • HUD and regulators at all levels,
  • marketing, sales, and image related issues, plus more.

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It’s part of manufactured housing’s leading Industry News, Tips and Views Pros Can Use.” ©

The Tunica Show in 2018 has thus far confirmed what the Louisville Show did earlier this year. With the affordable housing crisis raging, how is it possible that the manufactured home industry sunk to such a low ebb?  Why are HUD Code manufactured homes  only rising slowly from it’s bottom in 2009?

It was summed up late last year by an industry executive, who said. “Tony, if MHProNews is writing about it, I want to know about it.” ## (News, analysis and commentary.)

Related:

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Finance related news was made Tuesday in Tunica, click the image above or the link here to learn more.

Tunica Manufactured Housing Show, Photo Report, Day One

Tunica, Nashville Trade Shows and Manufactured Housing Glory Days

Manufactured Housing Association for Regulatory Reform Demands Clarification on “New Class” of HUD Code Manufactured Home

4 F’s and True Believers

4 Concerns of Homebuilders Have Impacting Every American

(Third party images, cites are provided under fair use guidelines.)

ThereAreOnly2WaysToLearnOwnOthersExperiencesLATonyKovachManufacturedHousingIndustryMHProNews-575x235By L. A. “Tony” Kovach,
award-winning consulting, publisher, web, video, recruiting, sales training, business development service provider.

MHLivingNews.com | MHProNews.com | Office 863-213-4090 |

Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

 

Which Manufactured Home Producer is the #1 Leader in the Hot Florida Market?

March 12th, 2018 Comments off

WhichManufacturedHomeProducer#1LeaderHotFloridaMarketDailyBusinessNewsMHProNews

It’s not the industry’s giant, Clayton Homes.

 

In fact, Clayton – which leads the nation by a wide margin in manufactured home retail and production – is nevertheless not number one in several individual states.

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See related report, “Warren Wages War,” linked here.

The red-hot, sunny Florida housing marketplace is one of them.

According to reports from the Florida Manufactured Housing Association (FMHA), the top seller of both manufactured and modular homes in the state – based upon floor dues – is the independent producer, Jacobsen Homes.

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The rest of the field is as shown.

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But note that per the FMHA data reported by Jacobsen, more than one company outsells Clayton in Florida.

It’s a reminder to those in or considering entry into HUD code manufactured housing that the Berkshire Hathaway owned industry leader  isn’t all-powerful.

Not just in Florida, but in other markets too, Clayton are being outperformed in a variety of locations across in the U.S. More on this topic in the days ahead, stay tuned.

New Manufactured Housing Production Results Report for January 2018

To see the top ten states in HUD Code manufactured housing production, click the linked report, above.  “We Provide, You Decide.” ©   ## (News, analysis, and commentary.)

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Sign Up Today! Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates. You’ll see in the first issue or two why big, medium and ‘mom-and-pop’ professionals are reading these headline news items by the thousands. These are typically delivered twice weekly to your in box.

(Third party images, and cites are provided under fair use guidelines.)

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Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

MHProNews is the most read publication in manufactured housing.

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New Staff Appointments at Franklin Homes

March 16th, 2016 Comments off

franklin_homes_logoFranklin Homes of Russellville, Alabama has informed MHProNews that Joel S. Logan II has been tapped to serve as General Manager of Franklin, a post he assumed March 14, 2016.

With over 20 years in the manufactured housing industry, Logan led the founding of Pinnacle Homes of Alabama in 1996, and was also a founder of Deer Valley Homes. He served as president and general manager of Pinnacle, and when it was acquired by Patriot Homes in 1998, he continued on as GM of Pinnacle until 2003.

At Deer Valley he served as president and director, as well as COO and director of Deer Valley Corp. Brian Waldrop, CEO of Franklin Homes, stated, “We are pleased to welcome Joel to Franklin Homes and trust he will be a tremendous asset to our management team.”

Additionally, Franklin named Boo Haughton as Sales Manager and Mark Frederick as Production Manager. Haughton has over two decades sales and management experience, having worked for Southern Energy Homes and River Birch Homes.

Mark Frederick has more than 30 years production management experience with Waverlee Homes, Belmont Homes, Deer Valley Homebuilders and Elixir Door Company.

Franklin Homes has manufactured MH and modular homes in Russellville for 46 years. ##

(Image credit: Franklin Homes)

matthew-silver-daily-business-news-mhpronews-comArticle submitted by Matthew J. Silver to Daily Business News-MHProNews.

Michigan MHA Honors Achievements of Members

December 1st, 2015 Comments off

Michigan_map___michhome_org__creditAt its annual conference, the Michigan Manufactured Housing Association (MMHA) bestowed honors on several members for their achievements in best promoting the factory-built industry to their clients, as marketwired informs MHProNews.

  • For best community entrance, Sun Communities’ Camelot Villa in Macomb, MI recently upgraded their roads and playground.
  • In the category of best community event, Kines Resorts in Three Rivers, MI celebrated their 50th anniversary with a ribbon cutting at the new entrance, unveiling of a new sculpture and a sunset cruise for all former and current residents.
  • Shelby West in Shelby Township, a Moceri Companies community, received two awards: one for best model home staging, and one for best website. The website includes MH buying tips, homes for sale, a community application site and links to home loan applications.
  • The award for the best member sales event went to Franklin Homes of Belleville, MI for their Monroe County Fair exhibit. They installed an outfitted and landscaped Clayton home which 5,000 people walked through.
  • Another Moceri Companies community in Shelby Township, Shelby Forest won best advertisement honors for their “Affordable Homes and Community Lifestyles” publication. Now in its fifth year, its format is based on real-estate style promotional materials, published three time a year and distributed to 27 locations in the marketing area. ##

(Image credit: michhome.org–map of Michigan)

matthew-silver-daily-business-news-mhpronews-comArticle submitted by Matthew J. Silver to Daily Business News-MHProNews.

Modular Alabama Homebuilder Sold to C3 Design

July 15th, 2015 Comments off

C3_Design_modular_home_builder__Mississippi__their_creditLuxury modular homebuilder C3 Design, Inc. in Greenwood, Mississippi has purchased Franklin Homes of Russellville, Alabama which has produced modular residential and commercial buildings for 46 years.

C3 Designs owner Fred Carl, Jr. tells MHProNews he will invest in infrastructure and expansion of the Franklin line, but it will continue to manufacture its own product line as a wholly-owned subsidiary of C3 Design under the name Franklin Structures LLC.

Founded in 2013 by Carl, C3 Design intends to produce and market high-end modular homes and specialty buildings through a network of builders, dealers and developers, according to sanluisobispo. Terms of the acquisition were not revealed. ##

(Image credit: C3 Design, Inc.–modular home builder)

matthew-silver-daily-business-news-mhpronews-comArticle submitted by Matthew J. Silver to Daily Business News-MHProNews.

RV/MH Heritage Foundation Announces Manufactured Housing Class of 2015 Hall of Fame Inductees

December 30th, 2014 Comments off

RV MH Hall of Fame in Elkhart Indiana, posted Daily Business News, MHProNewsThe RV/MH Heritage Foundation in Elkhart, Indiana, has informed MHProNews of the names of those who will be inducted into the RV/MH Hall of Fame in August as the Class of 2015.

Foundation President Darryl Searer congratulated the honorees, saying “All of them have had or are having outstanding careers and are richly deserving of this high honor.”

Searer said the nominating committee faced a difficult task in choosing 10 finalists from the list of nearly 60 highly deserving candidates. He said, “I was especially impressed with the committee’s work for the diversity of this year’s class, not only in the inductee’s gender, but also in the diversity of regions within the U.S.” The honorees were also chosen based on industry segments such as suppliers, manufacturers, dealers and association executives.

The Manufactured Housing inductees are:

Patricia Fiederer
Latham Homes of Oneonta New York
MH Retailer and Manufactured Home Community Developer

Since 1972, Patricia has worked at Latham Homes of Oneonta New York and now serves as president.  She has also been the park developer of several MH communities.  Her volunteer work includes being a member of the New York Housing Association for 40 years and on its board of directors for 33 years.


Jerry James
Franklin Homes, Alabama
MH Manufacturer

Jerry founded Franklin Homes in Russellville, Alabama, and for more than four decades, he has been both a trailblazer and innovator, pressing manufactured housing forward to reach its full potential. His company offers homes that are not only affordable, but also renowned throughout the industry for their advanced designs and features. 

Joe Kelly
Iowa Manufactured Housing Association
Association Executive

As executive director of the Iowa Manufactured Housing Association (IMHA) for more than 33 years, Joe is responsible for 114 changes to Iowa laws that support the MH industry and ensure access to safe, affordable housing for Iowa’s working class. Kelly has had an amazing track record of having legislation passed, blocked or modified in a way that benefited MH business owners and consumers.

Richard A Mendlen
U.S. Department of Housing and Urban Development, Washington DC
Government Administrator

Rick served with integrity and professionalism during his four decades of service at the U.S. Department of Housing and Urban Development (HUD).  As the chief engineer in the Office of Manufactured Housing, Rick was the primary author of the HUD Manufactured Housing Construction and Safety Standards, which became effective in 1976 and contributed immensely to the high quality and acceptance of manufactured housing as a significant source of single-family housing. 

Robert West
Fuqua Homes/ California Manufactured Housing Institute
MH Manufacturer and Association Executive

Robert’s laudable accomplishments cover nearly four decades.  As president of Fuqua Homes, and later, Westway Homes, in California, Robert’s products were not only known and respected for their quality and innovative designs, but also for their standard-setting commitment to customer service. 

RV Inductees included:

Bert Alanko – MBA Insurance of Arizona, Inc., Arizona, RV Rental Insurance.

Sherman Goldenberg – RV Business Magazine, Indiana, RV Journalist.

Paul Hanser –HWH Corporation, Iowa, Supplier.

Bill Thomas – Bill Thomas Camper Sales, Missouri, RV Dealer.

The Class of 2015 will be officially inducted into the RV/MH Hall of Fame at the Annual Induction Dinner on Monday, August 3, 2015, in Elkhart, Indiana.   ##

Related articles: A Cup of Coffee with…Joe Kelly.

(Photo and Graphic Credit: RV/MH Heritage Foundation)

sandra-lane-daily-business-news-mhpronews-com-75x75-Article submitted by Sandra Lane to – Daily Business News – MHProNews. 

 

State Manufactured Housing Association Reveals Honors Bestowed

October 27th, 2014 Comments off

arkansas mfg housing assocThe Arkansas Manufactured Housing Association (AMHA) recognized leaders in the industry at its 43rd Annual Convention in Little Rock recently, MHProNews  learned from AMHA Executive Director,  J. D. Harper.

Kevin Hawks of Hawks Enterprises was inducted into AMHA’s Hall of Fame, which is the highest honor bestowed upon any individual for a lifetime of achievement. A ten year board member of the AMHA, he was recently re-appointed as an industry representative by Gov. Mike Beebee to the state agency that regulates the factory-built housing industry. Hawks Enterprises has received the “Retailer of the Year” award three times.

Other honors akevin_hwaks__hawks_sales_ar_hall_of_fame_oct_2014warded:

Putnam Homes of Fort Smith named 2014 “Sales Center of the Year.”

Lexington Homes, Inc. named “Manufacturer of the Year.”

Ben Hooker of Southern Estates named “Factory Sales Representative of the Year.”

A&R Mobile Home Supply and Service of Cabot named “Supplier of the Year.”

Members Recognized for Long-Time Membership of Arkansas MHA:

> Skyline Homes for 40 years
> Franklin Homes for 30 years
> Capital Buyers for 20 years. ##

(Image credit, top: AMHA

Photo credit: AMHA–Kevin Hawks)

matthew-silver-daily-business-news-mhpronews-com(Submitted by Matthew J. Silver to Daily Business News-MHProNews)

 

Millennials Buying Manufactured Homes in Michigan

July 1st, 2014 Comments off

As the Michigan home market continues to improve, lenders say they are seeing more millennials, those in their 20s to 30s, now buying homes, comprising 31 percent of home buyers. The uptick is reaching the manufactured housing (MH) market as well. As digitaljournal.com reports, Sharon Crowe of Parkhurst Homes in Oxford, MI says, “We are definitely seeing an increase in manufactured home buyers in their 20s to 30s. Most of the time, they have young children and they are looking for homes with 3 bedrooms and 2 baths.”

Noting that first-time MH buyers are getting younger and younger, Andy Blank of Franklin Homes in Belleville, MI touts the value of living in a manufactured home community: “A community can be a great place for a young first time buyer. It allows them to have a place of their own while still having all the amenities that can’t be found in most site-built homes, such as a pool, clubhouse and planned activities.” As the Michigan Manufactured Housing Association (MMHA) tells MHProNews, with an average sales price of $31,696, loan payments for an MH might be less than renting an apartment. ##

(Photo credit: chronicle.augusta.com–Millenials with manufactured home)