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Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

August 2nd, 2018 Comments off

 

AveragePriceNewConvSiteBuiltHousesCompareManufacturedHomesFeb2018USCensusBureauDailyBusinessNewsMHProNEwsOne of the most serious issues in America is the affordable housing crisis.

 

It should be noted that affordable housing is a non-partisan issue.

PercentageHOuseholdsSpentMOrethan30PercentOnHousingByTenureHousingUnitManufacturedHomesAffordableHousing

From the Realtor University report available below as a download.

People most commonly live in apartments, other forms of rental housing, and other types of homes.

MedianAverageSalesPriceConventionalHousingUnitedStatesUSCensusBureauDailyBusinessNewsMHProNews

Housing affordability – or the lack of it – is driven by several factors.  Land cost obviously varies by market and location.  Land use is another issue for a separate report.

Those hundreds of millions may be Democrats, Republicans, Independents, or any other political or apolitical view.

The point?

MonthlyHousingCostsByHousingTypeAptHousesManufacturedHomesRVsSingleFamilyRealtorUnivManufacturedHomeIndustryResearch

From the July 2018 update of the Realtor University report available below as a download.

Housing is non-partisan, even though there may be partisan views about it. Politicos or policy advocates routinely have a position on housing issues, perhaps because they recognize that the needs are large and growing.

How great are the needs for affordable homes in the summer of 2018?

They are summed up by Lawrence Yun, Ph.D., Chief Economist at the National Association of Realtors ® as is shown below.

LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding

Collage by MHProNews.

 

The number of articles and reports to date in 2018 that are favorably reporting on manufactured homes as an important part of the solution for the affordable housing crisis seems to be rising.

 

MobileManufacturedHomeManufacturedHousingIndustryFactsDataResearch

While the thrust of these third-party reports have routinely been positive, an all too common facet has been misinformation on some data or terminology point.

Thus this post will be a data and evidence based effort to provide a rapid reference for third parties looking for more accurate information. Third party sources are as shown.

Feb2018ManufacturedHomeAverageCostUSCensusBureauDailyBusinessNewsManufacturedHousingIndustryDataResearchResultsMHProNews

Land cost varies by market and location. About 1 in 3 Manufactured homes, per NAR data, are being placed in land-lease communities, so about 2 out of 3 are going onto privately owned properties. Why are sales so low, when the data is so favorable?  See the comment from an industry professional, further below, plus the linked related reports at the bottom of this post.

The manufactured home industry bears some responsibility for the confusion.  The following sourced information, often using data from the National Association of Realtors ® (NAR), Census Bureau, HUD, IBTS, Manufactured Housing Association for Regulatory Reform (MHARR), MHU, or other sources as noted.

 

Properly Defining Mobile Homes, and Manufactured Home

The National Association of Realtors Journal of the Center for Real Estate Studies did a fact-based report entitled “The Market for Manufactured Homes” by Scholastica ‘Gay’ D. Cororaton, CBE, Research Economist, National Association of REALTORS®.

CompareMobileHomeTrailersPastManufacturedHomesSaferMoreDurableQuoteScholasticiaGayCororationPhotoSmallPercentageDamagedDuringHUrricanesMHProNews

Cororaton’s research had some revisions in July 2018 – linked as a download, here – as was a related post on Realtor University’s blog entitled “Making the Case for Manufactured Homes.”  Their report on manufactured homes starts on page 48.

AveragePriceExisitngNewMobileHomeManufacturdHomeByYearSince1960GraphicNARManufacturedHomeDataResearchMHProNews

Insightful data, per NAR. From the July 2018 update of the Realtor University report available below as a download.

 

The National Manufactured Housing Construction and Safety Standards

National Manufactured Home Construction and Safety Standards Act as: “A manufactured home means a structure, transportable in one or more sections, which in the traveling mode is 8 body feet or more in width or 40 body feet or more in length or which when erected on-site is 320 or more square feet, and which is built on a permanent chassis and designed to be used as a dwelling with or without a permanent foundation when connected to the required utilities, and includes the plumbing, heating, air-conditioning, and electrical systems contained in the structure.”

ConvHousingPlusManufacturedHomeByTypePriceSquareFootageNARRealtorUnivsDalyBusinessNewsMHproNews

Red arrow, blue text by MHProNews. Data from the Realtor University report available below as a download.

TheDeliberateMisueofTerminologyCanBeOffensivetoMillionsWhoProudlyOwnAManufacturedhomeOrThousandsinourIndustryMarkWeissMHARRMHproNews575

The Department of Housing and Urban Development are the primary federal regulator, and so the standards are often called the HUD Code for manufactured housing.  One simple way to identify a HUD Code manufactured home is if the home bears a HUD label, see photo below.

RedHUDCodeMetalLabel=ManufacturedHomeNOTMobileHomeNOTTinyHouseNOTrv-CreditsManufactruredHomeLivingNewsDailyBusinessNewsMHProNews

TerminologyMattersBecausetheTerminologyDescribestheConstructionStandardsHomeBuiltToSteveDukeLMHAaMHLivingNewsMHProNewsBiggerPocketsSunshineHomesRedBayAL

The terminology matters because
the terminology determines the
construction standards a home was
built to,” per Steve Duke, JD, LMHA.

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

You must meet people where they are. Terminology must be taught and caught. Make a habit of using the correct terminology.

The HUD Code standards went into effect on June 15, 1976.  So, homes built before that date can properly be called a mobile home.

The Manufactured Housing Institute (MHI) has been notified (again) about information that they’ve published in downloads, advertorials, and on their website that is a mix of accurate and inaccurate information.

They were advised that MHI members and others were included in a BCC addressed to the MHI Executive Committee, plus many on the MHI staff.

The NAR is among other trade associations that have been notified of the ongoing mix of data errors by MHI, which as noted, is a mix of good, bad and meh information coming from the Arlington, VA based trade group.

ManufacturedHomeShipmentsIntoPrivateLandOrManufacturedHomeCommunitiesSince1995TrendGraphicNARMHProNews

From the July 2018 update of the Realtor University report available below as a download.

 

Among the responses to the message to MHI and others?

Well put, Tony [Kovach, MHProNews publisher].   Thanks for the bcc, too.

STILL seems to be a void in the ether when it comes to a nationwide pro-MH body to represent our industry, not just certain players therein. I won’t beat the dead horse about BH/CMH other than to say they are at least 80% at cause for the lack of accurate information going out to the public, and IMHO, it’s for the purpose of their moat.  

Glad to see that there are still folks who can see the benefits a financially healthy & industry hearty organization could bring to us as a whole.  There are SO MANY fronts that need to be addressed that it would require a full-time devotion to them, something that business owners seem to be reluctant to do, for whatever (and valid) reasons…” This was part of a longer message from a well known industry professional.

Figure1MobileManufacturedHomeSalesSHipmentsVsExistingingNewHouseSalesManufacturedHousingiinudstryDataMHProNews

There are a growing number of industry voices that believe that BH/CMH and MHI have by various action/inaction has kept manufactured home sales at historically low levels. Evidence? See Related Reports and videos, linked below, which quotes and cites BH, MHI, CMH, 21st Mortgage Corp, and other sources.

 

This article may be updated, if MHI makes corrections, and does as NAR thoughtfully did – provide the appropriate credits for the sources of the correction of prior errors.  MHI’s leadership will be advised of this article, but frankly, its unnecessary.

Unnecessary, why?

TimWilliamsMHProNewsMHLivingNewsGoodCommunicationsResourcesILogonLatestNewsBigAssetExplainWhyIndustryVoices-768x339

Part of several messages for publication by Tim Williams to MHProNews.

Because as Tim Williams said – and it is still true – MHI members, leadership, and senior staff are among the routine readers of MHProNews.

Our latest 3rd party metrics reflect that our site traffic has more than doubled since Sept 2017.  Our sincere thanks to our readers, and all of those who make this site’s fact checks and reports possible. NOTE: as of this date, none of the linked reports have been publicly disputed by sources from BH, CMH or MHI.  “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third-party images and content are provided under fair use guidelines.) See Related Reports, linked further below.

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews
2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

Duty To Serve, “Complete Waste of Time” per Tim Williams, CEO/21st Mortgage; POTUS Trump, Warren Buffett Insight$

Greener, Stylish Manufactured Homes – Hidden Facts in the Washington Post Manufactured Housing Narrative

 

New Home Sales Fall to 8-Month Low in June, Data Signals Trouble – or Opportunity in Disguise for Manufactured Housing?

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

Race, Equal Opportunities, Affordable Housing, CNN’s Lydia DePillis, and the Dinesh D’Szouza Reality Check

 

Skyline Corp, Champion Homebuilders Conference Call Presentation Facts, Figures, Forward-Looking Statements, Planned Merger Detail$

January 25th, 2018 Comments off

BusinessCombinationSkylineChampionConferenceCallPowerPointDailyBusinessNewsMHProNews1.25.2018

A few minutes after 9 AM ET, the previously announced conference call between Skyline and Champion took place.

The call lasted about 30 minutes.

There was no Q & A after their presentation.

The presenters generally followed the information provided in their power point.  The meat of the presentation, minus the typical SEC disclaimers, is below.

BusinessCombinationSkylineChampionConferenceCallPowerPointDailyBusinessNewsMHProNews1.25.2018p2

BusinessCombinationSkylineChampionConferenceCallPowerPointDailyBusinessNewsMHProNews1.25.2018p3TransactionOverviewBusinessCombinationSkylineChampionConferenceCallPowerPointDailyBusinessNewsMHProNews1.25.2018p4

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FavorableDemographicTrendsBusinessCombinationSkylineChampionConferenceCallPowerPointDailyBusinessNewsMHProNews1.25.2018p5

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OverviewSkylineCombinationSkylineChampionConferenceCallPowerPointDailyBusinessNewsMHProNews1.25.2018p8ExpectedEnhancementShareholderValueCombinationSkylineChampionConferenceCallPowerPointDailyBusinessNewsMHProNews1.25.2018p9

 

CombinationMarketLeadingPlatformsValueCombinationSkylineChampionConferenceCallPowerPointDailyBusinessNewsMHProNews1.25.2018p10

SynergiesMightYield10-15Min24MonthsValueCombinationSkylineChampionConferenceCallPowerPointDailyBusinessNewsMHProNews1.25.2018p11

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Note: some of the screen captures were cropped, but the data remains their same.

A transcript of the call is expected.

Previous Daily Business News reports on this planned merger are shown below.

What’s Happened Since the Skyline (SKY) Champion Homes Deal Was Announced? Plus MH Market Update$

Among the points made verbally where their anticipation of further M&A (mergers and acquisitions) opportunities.  They also pointed to more capital coming into the industry, specifically mentioning Fannie Mae and Freddie Mac beginning their FHFA approved start of chattel lending.

Last night’s closing numbers on Skyline, along with other manufactured home industry connected stocks, can be found at this link here.

MHProNews will continue to monitor this and other such developments for the industry.  ## (News, analysis, and commentary.)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Manufactured Housing Monday Morning Sales Meeting: Finance & Industry Facts, Figures, Sales Tip$ Improving Best Practice$

November 13th, 2017 Comments off

BarryNoffsiingerCreditHumanManufacturedHousingDataResearchUnderstandingCreditMarketDailyBusinessNewsMHProNewsMisunderstandings happen.

False impressions occur.

Few professions understand those statements better than a seasoned manufactured housing (MH) professional.

For whatever valid reasons one cares to cite, the false impressions about the MH Industry are legion.

All those false impressions are why the parent company to MHProNews.com created our sister site, MHLivingNews.  There the public and professionals alike have a resource of reliable, and ongoing series of fact-based reports, videos, and interviews exists that debunk myths and misconceptions.

Misunderstandings Exist Within the Industry, Not Just Outside of MH

The video that follows is a presentation by award-winning Barry Noffsinger of award-winning Credit Human (formerly San Antonio Credit Union, CU Factory Built Lending, and Mountainside Financial).  Federal HMDA data reveals that Credit Human is one of the industry’s largest lenders.

Just as Triad Financial focuses on better qualified buyers, Credit Human Federal Credit Union tends to do so too. The fact that multiple lenders can thrive when focused on more qualified buyers sends a message to those retailers and communities that send messages to MHProNews that say things like, ‘the only customers we get are around 600 FICO score or lower.’ 

Noffsinger’s and other’s experiences prove that with the proper business development and training practices, that could become the exception, rather than the rule.

BarryNoffsiingerCreditHumanManufacturedHousingDataResearchBestPracticesManufacturedHomeSalesLendingFinanceDailyBusinessNewsMHProNews

When a location is struggling now with poor credit quality, that doesn’t have to stay that way.  That’s a key point of Noffsinger’s presentation.

The RV industry routinely attracts higher credit scores and large numbers of cash buyers too.  The RV industry does better routinely in the same markets that manufactured home professionals operate in too.

State of the Manufactured Home Industry, Comparing RV vs. MH Data

As Noffsinger mentions, site builders and real estate agents attract and sell about 99 times more better credit customers than manufactured home retailers and communities do.  You can read the latest national housing statistics, and compare them to MH, at the link below. All of these facts and more underscore the validity of Noffsinger’s points.

National Housing Statistics, New and Existing Home Sales, Manufactured Home Industry Related Insights

A Broad Range of Facts and Experience Go Into the Best Practices Noffsinger Presents

Noffsinger has been in the trenches of manufactured home lending for many years. He’s seen better times, as well as the worst times in the industry’s history.

As many lender’s reps do, Noffsinger and his associates visit sales centers, developments, and manufactured home communities from across the country.

So, the facts and ‘best practices’ he shares via this video captured in front of a live MH audience ought to be compelling consideration for owners, managers and those on the front lines that aspire to do more and perform better with their career.

BarryNoffsiingerCreditHumanManufacturedHousingDataResearch1

Credit Scores Rising…

Credit scores nationally have risen slightly since this video was first captured, but the broad-brush facts Noffsinger states are all the same.

Noffsinger stresses why the industry’s greatest opportunities for growth aren’t with the lower credit scores.

Not only are the facts on his side, but the points he makes are underscored by field-tested results, which Sunshine Homes, or New Durham Estates have been willing to share their own experiences in spotlighting how best practices pay off.

In the case of Sunshine Homes – which only sells more upscales, residential style manufactured homes – they’ve grown at more than double the pace of the industry at large, per their own video statements.

New Durham Estates, by using the kinds of best practices Noffsinger describes and others, has not only dramatically increased sales, but also attracted more good credit and cash buyers that spend more on the homes they buy.

As MHProNews continues its November 2017 State of the Manufactured Housing Industry series, it is as important to show what works as what doesn’t.  Noffsinger stressed many facts in this video, among them, that more companies need to do a better job in sales training. As he jokes, he wasn’t paid to say that in front of the live 2017 audience this video was recorded.


Update Will Follow This Week

This article will be updated and cross linked later to more related information.

But for those looking for their Monday or Tuesday morning sales meeting material, this 15-minute video is packed with proven information on how to fish in the pond where the best fishing and most growth for manufactured housing is to be found. ## (Research, business development, news, reports, data, analysis, commentary),

Note: to learn more about some of the training related opportunities Noffsinger is referring to, click here. It should be noted that while Noffsinger has sat in on some of Tony Kovach’s training, his kind comments to this live audience shouldn’t be construed as a specific endorsement. To see how other respond to that training and related business development strategies, see the video comments by Sunshine Homes and other third parties, on the second video on the page linked here.

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.