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Posts Tagged ‘FAANG’

Big Tech, Big Brother, 1984, Manufactured Home Professionals, and You

June 5th, 2019 No comments

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Prager U” has a formula that works.  They create videos that are typically under 6 minutes long, have a narrator that some will know, and that woman or man will provide a relatively balanced view of a topic for consideration.  This video, posted on 6.3.2019, had 427,548 views in under 48 hours.  If only manufactured housing could say the same about a pro-industry video.

 

The thrust of the Prager U concept is educational. They take a controversial issue and strive to shed light on it. Prager U is branded, but in a mild way that keeps millions coming back to see their next video.  Yes, they are generally conservative, but do so citing the views of other political or moral perspective.

In fact, that’s the point.  They look at what the opposition says, and then they do a fact-check and analysis. 

Sound familiar?  It’s Prager’s video version of what significant parts of MHProNews content has been in recent years.  In fairness, this has been done for years by media, but has grown more popular on both the left and the right.  So one takeaway is that the Prager approach is a proven one. Manufactured housing industry leaders should sit up and take notice.  

On this specific video, “Brent Bozell, founder of the Media Research Center, explains how and why Big Tech is making Orwell’s 1984 a 21st century reality.” 

Their YouTube page says, “George Orwell’s fictionalized world where Big Brother reigns supreme is no longer a figment of the imagination, but a prophetic vision of present-day threats.”  It would be hard to name many businesses today that operate in our factory-built home industry that don’t use one or more of the services that are spotlighted by this video.  

What this video doesn’t do is call for boycotts or even an antitrust breakup. MHProNews has argued for antitrust action, and word earlier this week that the Department of Justice (DOJ) and the Federal Trade Commission (FTC) are gearing up antitrust investigations sent the FAANG stocks down.

 

Washington Leak – Justice Department Prepares Major Antitrust Investigation

 

The earlier report MHProNews did on the Creepy Line took an in depth look in text and videos into the ways that big tech is purportedly manipulating data that harms companies and can tip elections.

 

“The Creepy Line” Video DocuDrama, Manufactured Housing – The Problem, Solution, and You

 

While Bozell doesn’t call for a breakup, he does make it clear that the situation is serious.  It is.  Monopolization isn’t just a manufactured housing industry problem; it is a broader economic threat that impacts a score of industries. This video is one of about 100 that as of this post being drafted YouTube has ‘restricted.’  What is there about this video that is anything other than a simple exercise of free speech?

 

 

Among the 2020 issues we expect to be significant is consolidation, monopolization, and antitrust. It’s a topic most of our colleagues in manufactured home trade publishing simply won’t go near, perhaps out of fear for what the industry’s Big Brothers in Omaha-Knoxville-Arlington axis might do.

As the powers that be in manufactured housing are viewed by numbers as a cause – rather than a solution – for the industry’s underperformance, the FAANG threat to economic, political, and free speech freedom should be seen as part of the bigger picture that arguably should include Berkshire Hathaway and Microsoft, perhaps others too.  While the Omaha-Knoxville-Arlington axis bears responsibility for the widely misunderstood manufactured home industry, don’t overlook the supporting role played by these tech giants.

Learn more from the related reports, below.

This is your pre-dawn installment of manufactured home “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP or Comments or Letter to Editor in the subject line.

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3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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Are You Customer or Product of Tech Giants? Manufactured Housing Connections and Implications

May 23rd, 2019 Comments off

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There is significant evidence of the monopolization of America.  Perhaps the best-known examples are the tech giants, many of which have come under fire from both sides of the left-right political divides here in the U.S.  The New York Times reported on Mar 20, 2019 “European authorities on Wednesday fined Google 1.5 billion euros,” equal at that time to some $1.7 billion U.S. dollars, for antitrust activity.

 

As CNN pointed out, that was the third in a series of billion-dollar penalties” for Google.

As MHProNews reported, a co-founder of Facebook, along with other former executives, have called for the breakup of Facebook. That report can be accessed below from the hot-linked text-image box.

 

 

Facebook CEO Sheryl Sandberg Discusses Antitrust Breaking Up, What Kevin Clayton, Joe Stegmayer, MHI Can Learn, plus Manufactured Home Market Updates

 

MHProNews has thus far been alone in industry trade media to report that Amazon and Berkshire Hathaway now have roughly a billion dollars in common interests.  Given that Amazon has moved into prefab housing, and Kevin Clayton led Clayton homes is likewise into conventional, prefab, and manufactured housing, it ought to be considered as a rumbling of a potential earthquake in manufactured housing.

 

Amazon-Berkshire Announcement – Emerging Factory-Building Elephant in the Room?

 

The list that follows includes some of the top billionaires in the world.  There have been times that #3 Warren Buffett, Chairman of Berkshire Hathaway, parent company to Clayton Homes and other manufactured housing brands, has reportedly been rivaled briefly by #4, Bernard Arnault, a Frenchman.

 

top10BillionairesinWorldVisualCapitalistManufacturedHousingMHProNews

 

When one grasps the concept of interlocking directorates, and then how nonprofits can be weaponized to expand that reach of these giants even further, the threat to independents in all segments of society – including manufactured home independents – grows.

InterlockingDirectoratesGraphicExampleManufacturedHousingIndustryDailyBusinessNewsMHProNews

It is with this backdrop, that Jeff Desjardins Visual Capitalist (VC) infographic comes into focus.

Here is how VC says the tech titans are earning their billions.

 

HowTechGiantsEarnTheirBillionsVisualCapitalistInfographicDailyBusinessNewsMHProNews

 

How the Tech Giants Make Their Billions

At a glance, it may seem like the world’s biggest technology companies have a lot in common.

But a closer look, says VC, suggests that there are two broad categories between these firms.  You are the customer, and you are the product.  Here is how they put it.

You are the Customer

In the broadest sense, three of the tech giants make money in the same way: you pay them money, and they give you a product or service.

Apple (Revenue in 2018: $265.6 billion)

  • Apple generates a staggering 62.8% of its revenue from the iPhone
  • The iPad and Mac are good for 7.1% and 9.6% of revenues, respectively
  • All other products and services – including Apple TV, Apple Watch, Beats products, Apple Pay, AppleCare, etc. – combine to just 20.6% of revenues

Amazon (Revenue in 2018: $232.9 billion)

  • Amazon gets the most from its online stores (52.8%) as well as third-party seller services (18.4%)
  • Amazon’s fastest-growing segment is offline sales in physical stores
  • Offline sales generate $17.2 billion in current revenue, growing 197% year-over-year
  • Amazon Web Services (AWS) is well-known for being Amazon’s most profitable segment, and it counts for 11.0% of revenue
  • Amazon’s “Other” segment is also rising fast – it mainly includes ad sales

Microsoft (Revenue in 2018: $110.4 billion)

  • Microsoft has the most diversified revenue of any of the tech giants
  • This is part of the reason it currently has the largest market capitalization ($901 billion) of the Big Five
  • Microsoft has eight different segments that generate ~5% or more of revenue
  • The biggest three are “Office products and cloud services” (25.7%), “Server products and cloud services” (23.7%), and Windows (17.7%)

The remaining tech giants charge you nothing as a consumer, so how are they worth so much?

 

You are the Product

Both Alphabet and Facebook also generate billions of dollars of revenue, but they make this money from advertising. Their platforms allow advertisers to target you at scale with incredible precision, which is why they dominate the online ad industry.

Here’s how their revenues break down:

Alphabet (Revenue in 2018: $136.8 billion)

  • Despite having a wider umbrella name, ad revenue (via Google, YouTube, Google Maps, Google Ads, etc.) still drives 85% of revenue for the company
  • Other Google products and services, like Google Play or the Google Pixel phone, help to generate 14.5% of total revenue
  • Other Bets count to 0.4% of revenue – these are Alphabet’s moonshot attempts to find the “next Google” for its shareholders

Facebook (Revenue in 2018: $55.8 billion)

  • Facebook generates almost all revenue (98.5%) from ads
  • Meanwhile, 1.5% comes from payments and other fees
  • Despite Facebook being a free service for users, the company generated more revenue per user than Netflix, which charges for its service
  • In 2018 Q4, for example, Facebook made $35 per user. Netflix made $30.

So while the tech giants may have many similarities, how they generate their billions can vary considerably.  Which is why MHProNews for some years has been spotlighting those professionals who are raising the warning about monopoly in general, often who specific several tech giants.

 

Some are marketing products to you, while others are marketing you as the product.  Odds are excellent that you are engaged using products or services from multiple – if not all – of these giant firms.

The solution? Understand the pattern, and fight back legally and ethically with whit and wisdom.

That’s tonight’s look at “News through the lens of manufactured homes, and factory-built housing” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP or Comments or Letter to Editor in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

You can click on the image/text boxes to learn more about that topic.

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White Paper on Digital Media, Details, Trends, Marketing Insights for Manufactured Housing

January 28th, 2019 Comments off

 

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Let’s being with the top lines of this new research from Polar.

 

Executive Summary

Digital advertising is growing 15% Year-Over-Year (YoY), from $266b in 2018 to $465b by 2022 .

Digital will be 50% of all ad spend by 2022.”

So stated Polar in their new White Paper on Digital Media. What follows are likewise from their Q1 2019 brief and digital trends snapshot.

 

ExecutiveSummaryPolarWhitePaperMarketingDailyBuisnessNewsMHProNews

Digital marketing is obviously a large and growing trend in manufactured, modular and other forms of factory-built housing. Housing shoppers routinely use online searches as part of their housing hunt. Thus the relevance to manufactured housing is beyond doubt.

Some bullets from Polar’s Q1 2019 White Paper:

  • 63% of digital goes to the Duopoly, 12% is going to the Next 5.
  • Google is growing 20%, with $115 billion and 43% of the market.
  • Facebook is growing 33%, with $54 billion and 20% of the market.
  • Next 5 (Amazon, Microsoft, Oath, Twitter, Snap) have $29 billion, 12% of the market, 42% growth.
  • Rest of the digital market will decline 11% in 2019. Social leads the pack, growing from $185b today, 40% of the ad market by 2022 .
  • Video is $28b, growing 15% (in line with market) to $48b by 2022.
  • Search, Banner, and Classifieds all growing less than 10%.

 

ChangingTidesMediaBudgetsManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

Insights, Analysis

The Daily Business News on MHProNews has noted since the launch of our publication the obvious need to have a good digital – online – presence.

 

DesktopIsNewPrintDigitalMediaByDeviceManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

In more recent years, MHProNews spotlighted the challenges of the concentration of money and power in monopolistic moat builders.  We’ve specifically cited Facebook, Apple, Amazon, Netflix, Google (FAANG) -all digital platforms.  So the problem isn’t just Berkshire Hathaway – or BRK Chairman Warren Buffett’s close buddies at Microsoft – in terms of “strategic economic moats.”  That should not be construed to mean that only those firms should be considered as possible targets for antitrust – monopoly-busting – and other legal, legislative and/or regulatory actions.

 

PolarIncreseDecreasebyChannelDigitalMediaManufacturedHousingIndustryMHProNews

 

The power of Facebook and Google goes beyond marketing, into influencing millions of actual and prospective voters. See the related reports, further below.

Google and Amazon have entered into factory building, directly and/or indirectly.  There are so many subsidiaries to Facebook that they – along with some of these other giants conglomerates, may have more than a marketing or tech interest in factory-based home building.

PolarDigitalGiantsManufacturedHousingIndustryDailyBuisnessNewsMHProNews

As MHProNews led-the-way last year in reporting, the Trump Administration has already drafted an Executive Order for antitrust action.

Further, Democrats have made anti-monopolistic behavior part of their so-called ‘new deal’ platform.

So, while the data from Polar might accurately reflect the current digital status quo, it doesn’t take into account several issues relate to hot button issues that impact manufactured home connected business and organizations of all kinds.

BloombergPewResearch72PercentAmericans85PercentRepublicansThinkSocialMediaIntentionallyCensorPoliticalViewpointsObjectionableDailyBusinessNewsMHProNews

 

Among the concerns are how the search/social media/tech giants have been accused of manipulating search results for or against certain viewpoints.

 

 

One other takeaway from this report is that the digital giants are slowly squeezing mainstream media outlets for revenue.

It should be noted that MHProNews’ parent operation has more than one revenue source, thus ad revenues alone are technically not necessary to sustain our operation. That also give us the ability to investigate stories that toadies for the powers that be would never dare publish, regardless of the evidence.

Here is the download of the entire 31 page Polar white paper.  That’s “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ##  (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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You can click on the image/text boxes to learn more about that topic.

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New York Times-David Leonhardt-“The Monopolization of America,” Manufactured Housing Slant