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B2B Statistics, Trends 2019 – April 2019 Snapshot of Manufactured Home Professional Readers

April 22nd, 2019 Comments off

B2BstatisticsTrends2019April2019SnapshotManufacturedHomeProfessionalReadersDailyBusinessNewsMHProNews

Research compiled from several sources as reported by Get Codeless yielded the following bullets about blogging trends and related business to business (B2B) marketing data.  The importance of their factoids will be more apparent further below.

 

Latest Blogging Statistics and Trends in 2019:

 

  • The average blog post length is 1,050 words
  • The average word count of top ranked content in Google is between 1,140-1285 words
  • On average, only 18% of companies’ blog posts are over 750 words
  • Longer, in-depth blog posts generate 9x more leads than short ones

 

  • The average blog post takes 3 hours 16 minutes to write
  • Blog titles with 6-13 words get the most consistent amount of traffic and hits
  • 64% of B2B marketers outsource blog copywriting
  • Negative messaging can result in a 63% click through rate lift over more positive ones

 

  • Content marketing will be a 300 billion dollar industry by 2019
  • Content marketing costs 62% less than traditional marketing endeavors yet generates 3x the amount of leads
  • The median annual spend on content marketing in 2015 was 1.75 million for large companies
  • B2B marketers spend 39% of their budget on content marketing

 

  • Companies that implement content marketing strategies see 6x higher conversion rates than those who don’t
  • Content marketing produces 3x the amount of leads as traditional marketing
  • The demand and use of infographics has increased 800% in the last year
  • 78% of consumers trust your brand if you create more customized content

 

Against that backdrop, consider the traffic report on MHProNews top 2 cPanels, as reported by Webalizer this morning at the date/time as shown further below.

Data requires context to be relevant. Keep in mind that our industry, per Cavco Industries data, has about 75,000 full time workers.

There’s no known industry statistic on what percentage of those workers are management or decision makers, vs. performing tasks that are less likely to be attracted to a site like this.  But it is arguably clear that the lionshare of those decision makers from MHVille are on MHProNews routinely, per third-party data, as shown.

As Barry Cole put it:

BarryColeMHInsuranceRVMHHallofFameCongratsManufacturedHomeIndustryMHProNews

Note, Barry Cole’s prior anniversary kudos message raises an important point. Most publications in the MH space failed or closed years ago. Some have since tried to make the cut, inspired by MHProNews’ success. Some noteworthy efforts have also since been suspended. MHProNews has stood the test of time, and the slings and arrows of the industry’s outrageous fortunes.

 

With that introduction, let’s look at MHProNews site data per Webalizer on this date.

Summary Period: April 2019
Generated 22-Apr-2019 07:01 CDT

 

Daily Avg

Hits Files Pages Visits
9606 8244 8492 3555
Apr-19 75132 60793 44953 8500
53445 12055

 

To date in April 2019, of those estimated 75,000 full time workers in MHVille, there are over 12,000 daily visits here on MHProNews and over 53,000 pageviews. Considering MHProNews typically publishes about 4 new posts during the week, it is noteworthy that 4.43 pageviews per visitor.  That means previously published content is being routinely viewed too.

The monthly totals for April 2019 are as follows.

 

Monthly Totals

Sites KBytes Visits Pages Files Hits
2637 5186994 78221 186831 181387 211340
32499 77265286 187011 988987 1337465 1652919
265232 1175818

 

Yes, you are seeing those spotlighted totals correctly.  There have been 265,232 visits, and 1,175,818 million pages viewed on MHProNews so far in the month of April, 2019.

Because of how Webalizer’s data is organized during a given month, the totals below are somewhat less than 51 weeks. That said, here are the ‘annual’ totals.

 

KBytes Visits Pages Files Hits
55388431 633487 1725580 1856922 2129217
1300268060 2800961 15092795 21062077 25999753
1.36E+09 3434448 16818375 22918999 28128970

 

There’s been 3.434 million visits in the ‘annual’ snapshot, and over 16.8 million pages viewed here on MHProNews.

 

Diving Deeper

Note that MHProNews has a mix of troubling or ‘bad’ news, along with ‘good’ news.  Now, recall the data point from Get Codeless, above.

  • Negative messaging can result in a 63% click through rate lift over more positive ones

Let’s flashback to an on-the-record comments by Legacy’s Casey Mack.

CaseyMackLegacyHousingManufacturedTinyHomesKudosMHProNews

Now, recall the bullet above:

  • The demand and use of infographics has increased 800% in the last year

Do you see the relationship?  Keep in mind, Mack is Legacy’s digital marketer.

Then, let’s consider again a few more quotes from Get Codeless.

  • 78% of consumers trust your brand if you create more customized content
  • The average blog post length is 1,050 words
  • The average word count of top ranked content in Google is between 1,140-1285 words

Then consider this on-the-record comment from an independent.

DearTonySoheylaNoGreaterResourceSpeakstoIssuesOpportunitiesWeFaceAsIndependentRetailersGusRodriguezTejasHomesTX

Gus’ message came in response to a series of exposes on issues within manufactured housing, as well as tips, strategies and opportunities.

While we mix-it-up on the length of posts, a number of articles on the Daily Business News on MHProNews are often in those longer categories that get more readers.

  • On average, only 18% of companies’ blog posts are over 750 words
  • Longer, in-depth blog posts generate 9x more leads than short ones

Let’s take on more quote from Legacy’s Mack.

CaseyMackTonySoheylaMHProNewsTeamFirstCallDailyBusinessNewsMHProNews

MHProNews uniquely:

  • Follows the money.
  • Follows the facts, evidence, uses logical analysis, and looks at historic trends.

Nor does this site merely regurgitate the Arlington, VA based Manufactured Housing Institute (MHI) talking points that Omaha-Knoxville and ‘big boy’ firms want to promote. Rather, we consider what they and their affilates say in the light of facts, evidence, and results.

One more set of data, this time according to MailChimp.

  • MHProNews has a 227.8 percent higher click through rate on our emailed headline news than others in “media and publishing” mailing lists.
  • The open rate for MHProNews is 120.8 percent higher than others in “media and publishing.”

While mainstream news media readership is down, per the Pew Research report below in 2018, MHProNews readership has been rising.

PewResearchMediaEngagement2017vs2016DailyBusinessNewsMHProNews554

There are more reasons why MHProNews is the runaway #1 most-read trade media. But the facts above are important not only to marketers, but to the industry at large for several reasons.  This is where professionals from manufactured home operations of all sizes come.  A percentage of those readers are researchers, investors, advocates, and public officials.

The more MHProNews has focused on the issues that others shy away from in industry publishing, the higher MH Professional readership and engagement have become.

Febuary2019NewHUDCodeManufacturedHousingShipmentData

2018-12-10_0949SkyChampionManufacturedHousingShipmentHistoryDailyBusinessNewsMHProNewsNov2018

It is self evident to those who look at history and the facts that the industry is under-performing. Several MHI member companies have said as much, in their own IR presentations. Rollohome went from zero to 60,000 new homes shipped in 2 years. What was done before can be done again, better, faster, and with sustainable results, thanks to existing laws.

You can’t fix problems that is being obscured by much of the rest of the industry’s media and a number of MHI affiliated trade groups. Who says?  How about Zig Ziglar?

 

ProblemSolvingZigZiglarFirstStepRecognizetheProblemExistsNextIsProblemOurResponsiblityProblemSolvingVeryImportantDailyBusinessNewsMHProNews

Thanks for being a reader.  For those looking to market to the manufactured home industry’s largest and most-engaged professional audience, click here.

 

LATonyKovachHenryFordQuotesPrettyPicturesAchieveGoalsDailyBusinessNewsProNews

That’s tonight’s edition of manufactured home “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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