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Posts Tagged ‘#DisneySprings’

The Future of Retail, Disney, ‘Trailer Trauma,’ and Manufactured Housing

January 14th, 2019 Comments off

 

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Disney’s theme parks are part of a larger conglomerate. It includes, but is not necessarily limited to, the following companies.

 

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Disney management seems to believe that they can ignore the more than 22 million in the U.S., and millions more in Canada, who call a manufactured or modular home – their home. Instead, they are wrongfully calling such code-compliant structures ‘trailers.’ Click to download the full size infographic.

 

 

Put differently, consider Disney as one of those giants that are steadily building their moat, rather akin to Berkshire Hathaway.

Our publisher L. A. ‘Tony’ Kovach has periodically said that you either define yourself, or others will define you – and if others are defining you – that may often be to your detriment.

 

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We don’t believe in boycotts, for several reasons, including legal ones. But we do believe that information can prove to be powerful. Information can be accurate, misleading, mixed, or weaponized. Thus the rise of the term, across the political spectrum, of “fake news.

 

 

Disney and the Future of Retail

Some say retail is dead.  Some claim that manufactured housing independent retailers days are numbered too.  That may be true for some, but not for others.  Some will not accept the death or insult of their profession without a proper fight.

But in a battle against a giant, one must pace.  This #DisneySprings struggle – and the broader one it represents – is best understood as a marathon.

As a part of a conglomerate, Disney has access to some of the keenest minds in science, technology, marketing, and branding.

One can learn – and should – learn from anyone, but not necessarily what a given source thinks they are communicating.

The photos and videos are from Disney Springs. It’s open to the general public. It’s their freemium version of Disney’s theme parks.

 

 

Disney makes tons of money for themselves – and their retail partners – by attracting a crowd.

 

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Don’t think that Retail is Dead. Disney Springs proves otherwise. Disney – as with any firm – arguably does some things well, others, but others – like this ‘trailer’ slur – badly. MHPros can learn from both, but should not emulate both.

 

Part of their strategy?  They hire talented performers, many who are hoping for that ‘break’ that will take them to the next level beyond where they currently hang out. The Disney stage or street performances are arguably a far better venue for many talents than a dark club that attracts people whose aim is to get drunk.

Manufactured housing professionals and investors have much to learn from Disney, for good and ill,” says Tony Kovach. “On all things, prudent professionals should approach it with a wheat and chaff mindset.  What’s the good?  What’s wrong?  What can we learn from this? What can be done about what’s wrong?

MHProNews verified that Disney have still kept their problematic signage in place. We’ve also learned that they have other modular offices on the same property, kept behind fences draped by a plastic material meant to hide them from public view. Interesting.

Neal Haney, one of the co-founders of NAMHCO – the National Association of Manufactured Housing Community Owners – is the most recent to weigh in on the Disney controversy.  Neal – via NAMHCO’s Executive Director Susan Bretton – said this, below.

 

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We will be forwarding this article to Disney management, and ask them again to correct the public slur and misinformation about factory-built homes and modular structures.

 

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Few operations no better than Disney the subtle nuances of influencing the public. They’ve been notified, and they have formally responded. We’ve been told verbally and in writing that their management has discussed this vexing matter. So Disney can’t claim ignorance. There is a step-by-step, entirely lawful plan that is being implemented. Think of this Disney Springs issue as part of the broader Manufactured Housing Revolution.

 

 

See the related reports, linked immediately below as well as after the byline and notices further down this post for more details and information on how this matter has evolved.

 

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You must meet people where they are. Terminology must be taught and caught. Make a habit of using the correct terminology.

 

In the Lakeland-Winter Haven, FL area where MHProNews is based, one estimate puts the population of manufactured and mobile home residents at every fourth person. Statewide, it is about 10 percent.  Nationally, over 6 percent.

 

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Disney understands math. Industry pros must too. There is power that our industry has failed to exercise, due to years of failed leadership.

That is changing.

 

Food, Folks, Fantasy, Fun, and Flubs – Disney’s “Trailer” Slur Update

 

A Disney spokesperson that the Daily Business News has been communicating with declined to say to MHProNews if the Manufactured Housing Institute (MHI) has weighed in, or not, on this #nettlesome issue.  But either way, it’s revealing that Berkshire Hathaway backed MHI has taken no public position on a matter that impacts the image of our industry, and the tens of millions of our home owners and residents.

Retail is not dead.  Here, we don’t just mean manufactured housing’s independent retailers, but also, retail stores and shopping centers. We won’t do a deep dive today, but merely note that Disney has demonstrated the art and science of becoming a destination. Thousands flock there daily. Manufactured housing has much to learn, good and ill, serious, smiley, and sobering, from Disney.

Our leadership team has several next steps in mind for Disney, until they correct this public misinformation and slur. Stay tuned.

But in the meantime, wheat and chaff.” Disney has good examples, and problematic ones. They have talented performers, and others who are less so.

Bryan Malpass below, and Nicholas Marks are two of those talents.  Malpass, below, has the voice.  Live, it is far better, but this gives you a clue.

 

 

Marks, if you watch the entire video, is one of the most amazing guitarists you will likely see.  Marks is the definition of performance art.

 

 

Will MHPros Accept the Fate of Sears?

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There is nothing changed until it’s challenged.  When the industry is in apparent retreat, when MHI is doing – and not doing – what they do – battles must be fought.  Haney and NAMHCO – or MHARR, over the course of many years – plus others are among those fighting for what’s right.

 

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Learn more about MHARR, at this link here.

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There are a variety of legitimate ways to patiently win battles like this one with Disney’s arguably misguided management. It may take weeks, months, or longer.  But victory is assured only for those who enter the fray with a ‘never quit’ – pursue all avenues until success is obtained for a just cause – mindset.

This is all part of the manufactured housing industry’s wake up call.  MHI has apparently failed the industry again (see further below).

Disney is arguably insulting the factory-built housing industry, and its 22 million plus residents in the U.S., plus millions more in Canada. There is no need to call a boycott, because better ways are available. Stay tuned, or join in the fun of the fray. That’s “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

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MHARR, ROC USA, Canadian Association Weigh-In On Disney “Trailers” Controversy

 

Former Manufactured Housing Institute President, Manufactured Home Owners, Urban Institute, and You

Disney Utilizes Inaccurate, Prejudicial Terminology “Trailer” Offensive to Factory-Builders, Homeowners

 

 

 

 

Disney Utilizes Inaccurate, Prejudicial Terminology “Trailer” Offensive to Factory-Builders, Homeowners

December 26th, 2018 Comments off

 

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Disney Springs in Orlando, FL has been discovered openly using offensive, inaccurate terminology deemed prejudicial towards factory-builders and the over 22 million Americans in the U.S. – plus others in Canada – who live in pre-HUD Code mobile homes, modular housing, and HUD Code manufactured homes.

 

Near the Disney Springs Strawberry parking area where thousands walk by daily, the photos shown were taken on Christmas Day, 2018.

 

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It is unclear at this time how long those modular office units have been at that location.

But what is clear is that the units themselves are labeled as “modular,” which the photo shown above reflects. That modular standard is no doubt the commercial construction code the units in question were built to meet.

 

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On a different, but similarly problematic nomenclature issue, Mark Weiss, JD, President and CEO of the Manufactured Housing Association for Regulatory Reform previously said as follows.

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Likewise, manufactured housing advocate, the Rev. Donald Tye, Jr. said as follows about such troubling use of inaccurate “t-word” terminology.

 

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The Rev. Donald Tye, Jr. and his family were raised in a factory-built home, still proudly own one, and are advocates for the proper use of industry terminology.

 

When the National Association of Realtors™ (NAR) Realtor University™ researcher Scholastica ‘Gay’ Cororaton, CBE, was contacted last summer about a problematic use of the term “mobile home” in their research documents. She not only promptly responded with a ‘thank you’ for bringing the needed correction to her attention, she had all of the errant NAR documents, graphics, and blogs changed to reflect the proper phrasing. Cororaton then went a step further, and noted Mark Weiss, JD, and MHProNews publisher L. A. ‘Tony’ Kovach in their revised report’s first footnote, as shown below.

 

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Accuracy matters, and giving credit to sources matters to third-parties. The corrected research report is linked here. The Realtor University blog it was posted on is linked here.

 

MHProNews plans to contact Disney Springs’ management/public relations office about the issue later today, and will follow up this report to state what corrective measures – if any – Disney management will take as a result of this matter being brought to their attention.

 

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About one in ten Floridians live in a mobile or manufactured home, with others living in modular or some other form of prefabricated housing construction,” said L. A. ‘Tony’ Kovach, co-founder and publisher of the industry’s most-read trade publication, MHProNews.

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Potentially thousands walk by that locale daily. So the negative impact of that signage is multiplied and grows over time. But there is also the message being given to the Disney “cast,”  who may be incorrectly led to think that errant term “trailer” is an acceptable term in this case, when it clearly is not.

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Hopefully, this is just an oversight by Disney, the result of ignorance rather than an intentional insult to factory-builders and those who reside in a factory-crafted dwelling,” Kovach said. “But if Disney doesn’t correct this error promptly, and make it clear to their staff – who Disney refers to as “cast members” – that the term “trailer” for the description of a housing or office units that aren’t RVs is improper, prejudicial, and offensive, then we will bring the matter to the wider attention of the tens of thousands of the industry’s professionals.  We could also draw the issue, as needed, to the attention of the millions of residents of the mobile, manufactured, and modular housing communities. If necessary, we’ll also do a follow up report on MHLivingNews, with manufactured home resident groups – and via media contacts – to others in mainstream news forums Our hope is that they’ll make a correction, and will instruct their cast about the proper use of terminology in this matter.”

 

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MHProNews will update readers on the Disney Springs controversy, just as we did on the NAR and other similar topics, as previously reported here on the Daily Business News.

That’s this morning’s “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News , analysis, and commentary.)

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can join the scores who follow us on Twitter at this link. You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

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“Home Sweet Home” – Assistant Mayor Wants to End Housing Choice Stigma

 

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Association leaders and savvy industry professionals in Canada and the U.S. know that many find the problematic terminology “trailer” – when applied to mobile homes, manufactured homes, and modular construction – is not only inaccurate, but offensive.

 

Taking on the Trash Talk! Are People Defined by their Housing Choice? Video, Photos

 

Weather Expert’s Surprising, Bombshell Statement on Tornado Deaths and Affordable Manufactured Homes