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Posts Tagged ‘Data’

2018’s Hardest-Working States in America, How Does Your State Rank?

September 3rd, 2018 Comments off

2018HardestWorkingStatesAmericaHowDoesYourStateRankPxWalletHubDailyBusinessNewsMHProNews

Labor Day is as good a time as any to see how the fifty states rank in terms of which state workers are said to be harder workers, or less so.

 

The source of the data is Wallet Hub.  Here are some of the main metrics they used to determine their ranking.

WalletHubTopHardWorkingStatesMetricsfor50StatesRanking2018DailyBusinessNewsMHproNews

Using those metrics above, here are the 50 states ranking, per Wallet Hub, from hardest working at the top, to the least hard working at the bottom.

WalletHubsTopHardWorkStates50StatesRankedChartByWorkerHoursMetrics

Wallet Hub also says, “Americans are hard workers, putting in an average of 1,783 hours per year, according to the World Economic Forum. That’s about 300 hours per year more than Germans work, but about 450 less than Mexicans do.

Even when given the chance to not work as hard, many Americans won’t. In fact, 52% of Americans didn’t use all of their available vacation days in 2017. However, while it may seem as if workers are happily pursuing the American Dream, many individuals’ reasons for working hard may not be so pleasant. Some fear that if they take time off they will look less dedicated to the job than other employees, risking a layoff. Others worry about falling behind on their work or worry that the normal workflow will not be able to function without them.”

The Daily Business News on MHProNews suggests is not endorsing the study or methodology.  Our team knows professionals in some supposedly low-ranking states that are hard workers by anyone’s definition. But this report is worth spotlighting, because it is one that mainstream media is touting once again this year.  WalletHub is a personal finance website.

June2018ManufacturedHousingProductionDataDailyBusinessNewsHUD-IBTS-MHProNews-277x768

MHProNews suggests you compare the Wallet Hub chart with the top states in manufactured housing production, as a more industry-focused reference.

Top10ManufacturedHousingshipments2018CummulativeManufacturedHousingAssocRegulatoryReformMHARRTXLAFLALNCMSCAKYMITN-DailyBusinessNewsMHProNews

As Labor Day winds down, it’s worth mentioning that Bloomberg reports more Americans are eating steak this year for the holiday. It’s one of several signs that the economy and wallets for millions have improved in the 19 months since President Donald J. Trump was sworn into office, with a pro-worker, pro-business agenda.  That’s “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images and content are provided under fair use guidelines.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

Follow the Money – Surprising, Inconvenient Truths Impact Manufactured Housing, U.S. Economy, and More

Professional, Investor Alert “Brace Yourself, This is How Much America’s 1 Percent Has Saved”

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

HousingEconomics Releases New Data on U.S. Housing, Comparing MH and Stick Built Data

August 6th, 2018 Comments off

 

16to1SFHousingStartstoNewManufacturedHomeShipmentsDailyBusinessNewsMHProNews600x315

The ratio of single family housing starts to new manufactured home shipments, through June 2018, is more than 16 to 1. While that does represent upside, it also reflects how misunderstood manufactured homes are today.

HousingEconomics is part of the National Association of Home Builders ® (NAHB), an outlet for NAR data.

 

According to their website, “The NAHB Economics Group has provided research and analytical solutions to member companies and professional economists since 1970.” And “you can rely on the premier data source for the U.S. housing industry: HousingEconomics.com.”

USHousingStartsSingleFamilyMultiFamilyManufacturedHousingINdustryDailyBusinessnewsMHProNews

Reliable data, what a nice thought.  MHI, are you listening?

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

When manufactured housing (MH) facts are compared to conventional housing, manufactured homes fare well.

BuildingPermitsUSAndRegionalDailyBusinesNewsMHProNews

So why is it that when the data from NAHB’s HousingEconomics for single and multi-family housing starts is compared to manufactured housing (MH), that the ratios for HUDVille’s MHs are so modest?

ManufacturedHomesAsPercentageofSinglefamilyHousingStartsDailyBusinessNewsMHProNewsSkylineChampionSKY780x943

Part of the answer is found in the linked reports, found below.  That’s “News Through the Lens of Manufactured Homes, and Factory Built Housing.” © ## (News, analysis, and commentary.)

(Third-party images and content are provided under fair use guidelines.) See Related Reports, linked further below.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

Manufactured Housing Shipment Totals, June 2018

 

They Did It Before…Sunday Morning Manufactured Home Industry News Headline Recap July Aug 5, 2018

 

“Fixing Our Industry’s Terrible” Public Relations, a Proven Strategy

Significant Slowdown of New HUD Code Manufactured Home Production Growth in June, Per Latest Data

“Thou Shall Not Steal,” $2 Trillion Annually Lost to Lack of Affordable Homes, Making the Manufactured Home Case

 

Manufactured Housing Industry Facts, It’s About More, Per Economic Expert’s Insight

August 1st, 2018 Comments off
AffordableHomeOwnershipManufacturedHousingIndustryDailyBusinessnewsMHProNews550x315

The top right graphic is an example of a useful MHI data point. The “Wheat and Chaff” is the wise way to a approach any information source. Keep the good, reject what’s not.

There appears to be considerable confusion about a variety of facts regarding modern manufactured homes, as well as the manufactured housing industry. Why?  Let’s tee up this topic, before diving into this relevant research, and today’s timely fact check.

 

Accurate Information Matters

When reading mainstream media reports, or research being done by third-parties at non-profits, universities, etc., there are often modest to significant errors found about manufactured homes.

During live presentations, hundreds of industry professionals have been asked by our publisher a variation of this question. ‘Does misinformation about manufactured homes (MH) hurt our MH industry’s sales?

Routinely virtually every hand in the room will go up.

So, by an almost universal acceptance by those motivated enough to attend a seminar, accurate information about MH matters.

The reputation of the MH industry – and to an extent, its integrity – can be influenced by the accuracy of the data about manufactured homes.  Rephrased, inaccurate information logically hurts sales, and harms our industry’s image.

Before diving into the focus of this particular fact-correcting analysis, the Daily Business News will remind readers about this potent fact check about tornadoes.  If the general public realized that the odds of not dying during a tornado in 2017 were over 1 million to one in favor of the MH resident, wouldn’t people feel more confident about buying a manufactured home?  Just think, only 1 out of a million died during a tornado in 2017.

Per room after room of raised hands by industry professionals during live seminars, thousands of industry pros believe more of the public would by a manufactured home, based upon accurate information.

“Even When We Had a Hurricane, It Wasn’t This Bad,” Profitably Decoding Post-Windstorm, Survivor of Possible Tornadoes Statement, Impacting Manufactured Home Community, Manufactured Housing Industry

Nevertheless, to date, only MHProNews and MHLivingNews have routinely promoted that kind of data, which is based upon National Weather Service’s reporting.

CompareMobileHomeTrailersPastManufacturedHomesSaferMoreDurableQuoteScholasticiaGayCororationPhotoSmallPercentageDamagedDuringHUrricanesMHProNews

The good news is that some state associations and the NAR (see above) have started to address this, as the report linked above noted.

So, accurate information matters. It matters to:

  • Investors,
  • Bankers,
  • Public officials,
  • Professionals in or considering the manufactured home industry,
  • Affordable housing advocates,
  • Economists,
  • Media,
  • Policy makers, staffs, politicos,

and the public at large.  Accurate information is presumably why MHI wants members to fly-in once  a year to Washington, D.C.  and hand out information packages to staff and members of the House and Senate in the Congress.

 

Why Is There So Much Misinformation About Manufactured Housing?

What contributes to, or is the origin of, some of those factual questions and concerns from third parties?

Let’s note for accuracy and fairness that no one source is fully responsible, nor is any one professional exempt, from striving to learn and accurately share the facts about the modern manufactured home industry.  We value input from our readers, and when an error is spotted, we want to correct it.

Each person reading this is to some degree, is either part of the solution, or part of the problem. That’s reality.

The Daily Business News will look at what should be a simple issue, which regrettably is being mistakenly proclaimed in error to the public, policy makers, influencers, and the media.

Let’s look at a recent data-dispute, and the facts about manufactured housing’s contribution to the U.S. Gross Domestic Product (GDP).  The GDP of an industry helps others measure its significance.  The larger the GDP, the more important the industry.

The Manufactured Housing Institute (MHI) has said that manufactured housing’s contribution to the United States of America’s (USA) Gross Domestic Product (GDP) is “almost $3 Billion dollars.”

Others, depending on MHI’s data, then repeat that claim.

But is that MHI figure, previously disputed several times by MHProNews, accurate?

We asked the National Association of Realtors (NAR) Scholastica ‘Gay’ Cororaton, Certified Business Economist (CBE), to explain how GDP is calculated.

Does GDP use wholesale or retail sales figures?  Note, ICYMI, the report linked below reflects corrections made about manufactured housing by Cororaton in a NAR report.  She as an economist understands accuracy, and has made corrections as needed herself, and thanked those who helped with those corrections.

Realtor University, Journal for the Center of Real Estate Studies, Makes Corrections– “The Market for Manufactured Homes,” by Scholastica ‘Gay’ Cororaton, CBE

Here was her on-the-record reply was to MHProNews.

GDP is measured at the retail price because the retail price determines what  the FINAL user spends.  Not wholesale price because wholesalers still sell to retailers, who then sell to consumers (as the final users),” said economist Cororaton.

She added that “The final users can be consumers, businesses (for fixed investments and inventory), the government, and foreigners (exports).” What that means in part is the sale of FEMA units to the federal government is part of the GDP.

However, the price of imported goods are excluded (GDP is a measure of domestic production),” NAR’s Cororaton said.

ScholasticaGayDCororatonDBEResearchEconomistNationalAssociationRealtorsWashDCManufacturedHousingIndsutryDailyBusinessNewsMHProNews507

Composite information from LinkedIn.

She then pointed us to additional authoritative evidence, in the form of the Bureau of Economic Analysis (BEA).

The BEA recently provided MHProNews with the latest GDP data, cited by the Trump Administration in saying that the GDP in Q2 was up 4.1 percent. It doesn’t get more official than the BEA, does it? Cororaton emailed a BEA primer on the issue, available as a download, linked here.

MeasuringTheEconoimyBureauofEconomicAnalysisDailyBusinessNewsMHProNews

This is an authoritative reference on calculating GDP, per Certified Business Economist CBE, Scholastica ‘Gay’ Cororaton.. To download the report, click here.

 

MostMenAppearnNeverConsideredWhatHouseIsNeedlesslyPoorAllTheirLivesHenryDavidThoreauManufacturedHomeLivingNews

Many who first explore manufactured housing say or wonder, “this sounds too good to be true.’ Manufactured housing professionals must understand and anticipate that reality. Part of the secret is accurate information, not hyped or error plagued information. For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here.

 

Why Does this Matter to MHVille? Just the Facts…

For some time, MHI has been publishing information that far undervalues the industry’s contribution to the GDP.

Using MHI’s own information, which has rounded up in some cases, the correct GDP – per the BEA’s and CBE Cororaton’s formulas – would be over $6.5 billion a year, not “almost $3 billion…”

 

GeneralINdustryProfileManufacturedHousingIndstiutteMHIDailyBusinessNewsMHProNews

This is “updated” in June 2018, but still has errors. Note, there are improvements from some prior fact-checks by MHProNews, but still several errors. How are third parties to know what is accurate about the MH Industry?

Not only is that a more accurate total, but isn’t $6.5 billion more than twice as impressive as “almost $3 billion” for the manufactured home industry?

Then why does MHI use an arguably flawed, and inaccurate total for the industry? Remember, MHProNews has published a higher, more accurate estimated GDP previously and brought that figure to MHI’s attention.

Now that an respected economist with NAR is confirming the correct formula, will MHI finally change that erroneous, embarrassing, and industry diminishing, claim? Will MHI check their math, and make the necessary corrections?

 

Only Two Possibilities

1)        MHI can ignore the error, as they have other mistakes and apparent spin or hypes about some of their claims (think S 2155, for a regulatory example). An example is the correct count on communities. Once more, it’s MHI’s own members, past and present, that have said their current manufactured home community count is too low.  Their June 2018 data, reflects a change that is still inaccurate.  Why?

Frank Rolfe, Dave Reynolds, George Allen, Manufactured Home Community Controversy Continues

 

Note that when we published that article linked above, MHI said that the count was “37,524 land lease communities.” In their June 2018 updated graphic, shown above, they now say almost 40,000.”  Why not make a more complete and accurate correction?

As a result of their ongoing unwillingness to correct such data points, not only media and researchers, but corporations have published incorrect information to potential investors.

So, based upon past experience, it is entirely possible that MHI will ignore the facts, and keep claiming a data point that’s debatably embarrassing to the industry. Or:

2) MHI can do what’s right, and make the correction, which is the minimum that they should do. But will MHI do as NAR’s Cororaton did, and credit the sources for the correction?

ScholasticaGayCororatonCBENARRevisionsRealtorUniversityDailyBusinessNewsMHProNews598x493

Accuracy matters, and giving credit to sources matters to third parties. “The time is always right to do the right thing.” – Martin Luther King, Jr.

Adults make mistakes.

But don’t mature adults admit error, make corrections, and then move on? What will MHI do? What will their action or inaction say about the organization? How will MHI’s actions reflect upon the industry?

Two state associations have broken ranks with MHI, over their stated concerns that MHI has failed to represent their interests.  More recently, they’ve launched a new national communities association (see related reports, linked further below).

State Associations, Companies Quit Membership in Manufactured Housing Institute, (MHI), One Explains in Writing, ‘Why?’

Why would MHI understate, after they’ve been informed previously about the error?  How can they claim it is accidental?  What other reason might make sense?  Could it be that they are trying to understate the industry’s size, to discourage new entries into the industry? Isn’t that similar to what MHI President, Richard ‘Dick’ Jennison did by understating the industry potential for more rapid growth? What CEO of a national association argues for slower growth? It sounds pretty to say ‘sustainable,’ but the industry sustained several times this sales level in the past. Who benefits from slow growth?  What normal non-profit organization rewards a CEO like that, with a bonus, contract extension and more pay?

 

A respected non-MHARR industry voice has challenged retailers to organize and leave MHI, similar to what communities are starting to do. He believes that the majors have “weaponized” certain aspects of national association’s work, using these words:

“…If retailers would bow up and tell the MHI manufacturers they want dues paid to a new association rather than MHI there will be change. I do believe the majors have weaponized regulation that further entrench their companies or widens and deepens their moat. Keep my name off it please but I’ll support the efforts if [there] is enough backbone out there.”

MHI members are encouraged to get MHI to change their incorrect reporting of data, just as they are encouraged to get them to be more transparent on other past errors.  See the Howard Walker related report, linked below.  Is there any excuse for repeatedly making the same mistakes?  “We Provide, You Decide.” © ##(News, analysis, and commentary.)

(Third-party images and content are provided under fair use guidelines.) See Related Reports, linked further below.

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews
2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

New Manufactured Home Industry National Association Related Statements

Howard Walker, Mensch – Equity LifeStyle Properties (ELS), Manufactured Homes Retrospective

‘Tip of Iceberg’ – Rick Rand; Marty Lavin, Communities have ‘No Confidence’ in Manufactured Housing Institute, New National Trade Group Announced

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 7.8.2018 to 7.15.2018

July 15th, 2018 Comments off
SundayMorningManufacturedHousingIndusryNewRecapMHProNewsLogoDaliyBusinessNewsMHProNews7.8.2018to7.14.2018

Trivia note: that’s how the MHProNews home page looks like on that iPad screen, just moments before the Sunday Morning weekly recap is published. We do get typos, but we also sweat the details, all for thousands of industry readers like you.

Albert Einstein, Zig Ziglar, Martha C. Nussbaum, and Manufactured Housing

 

There are those who mistakenly think they don’t understand the value of an honest critique

But the truth is that we all know the value of objective analysis, because we all rate things – be they spoken, written, expressed by 1 to 5 stars, social media likes, and the critiques one keeps to oneself.

AlbertEinstienZIgZiglarMarthCNussbaumManufacturedHousingDailyBusinessNewsMHProNews 

The manufactured housing industry stands at the edge of great potential. That’s the logic from various third-party factoids found on Saturday’s Daily Business News report, linked below.

HumanitiesValueBuisnessCriticismDissentWhenGoingAlongGetAlongWhereWhistleblowersDiscouragedBadThingsHappenBusinssesImplodeMarthaCNussbaumPhotoQuote

Design by MHProNews.

How does a manufactured housing industry professional, advocate or investor best tap into the potential of manufactured homes during this raging affordable housing crisis?

WeCannotsolveOurpRoblemsWiththeSameThinkingWeUsedWhenWeCreatedThemALbertEinsteinQuoteManufacturedHouusingIndustryMHProNews

In part, by understanding reality.

The ideal balance for achieving that reality check is SWOT. 

SWOTAnalysisDailyBusinessNewsMHProNews

The four quads of a good SWOT analysis. Strengths, Weaknesses, Opportunities, Threats.

Part of SWOT is identifying threats and weaknesses. Those who only do cheer leading are arguably hobbling progress.

TheFirstStepInSolvingAProblemIsToRecognizethatItDoesExistZigZiglarDailyBusinessNewsMHProNews

SWOT is a critical analysis, using a different phrasing. 

It’s like an employee evaluation, the more objective it is, the better. After all, the principle is that one gets more of what we encourage, and less of what we discourage, right?

 TurthSoundsLikeHateToThoseWhoHateTheTruthQuotePrismDailyBusinessNewsMHProNews

The truth or evidence can be disturbing, but usually it’s uncomfortable because it’s misunderstood, or due to someone being in denial.

No good parent or coach let’s a child or team mate keep making the same mistakes without guidance. No good doctor would fail to warn a patient about risks to life or limb.  All of those are examples of critiques.

The quotes from Martha C. Nussbaum, Albert Einstein, and Zig Ziglar are useful reality checks from respected minds, that come from a variety of disciplines.

 MarthaCNussbaumAmericanPhilosopherLegalScholarWikiManufacturedHOusingIndsutryDailyBusinessNewsMHProNews

For baseball or sports fans, Tony reminds me periodically of the Mickey Mantle quote shown.

 

ItsUnbelievableHowMuchYouDontKnowAboutGameYouveBeenPlayingAllYourLifeMickeyMantleBaseballHallFameMastheadManufacturedHousingIndustryCommentaryMHProNews

What hall of famer Mickey Mantle said about baseball applies to manufactured housing too.

When an industry that has as much potential as manufactured housing has today  – and yet is still underperforming – there must to be objective reasons for it.

IfIHadAnHourToSolveAProblemIdSpend55MinutesThinkingAboutthePRoblemAnd5MinutesThinkingAboutsolutionsAlbertEinsteinquoteMHProNews

Objective analysis and critique are essentially for growing a business or location’s sales, and thus the industry to its potential.

The quotes shown remind readers that critique is useful, necessary, and – surprisingly! – positive, but only when it is properly viewed and understood.

KnowledgeIsNoGuaranteeofGoodBehaviorButIgnoranceisaVirtualGuaranteeofBadBehavior-MarthCNussbaumPhDQuotePhotoManufacturedHousingIndustryProNews550x315

On MHProNews, we hunt for, curate, and share information that’s designed to inspire superior performance for those who tune in, objectively think matters through, and thus ‘get it.’

With those insights and thoughts in mind, let’s dive into the headlines from the week in review.

 

What’s New on MHLivingNews

 

MHLivingNewsImprovedLivingForLe$$taglinedropshadow

MHLivingNews features lifestyle and living news on prefab housing, with a focus on manufactured homes.  It’s the industry’s most robust, facts and evidence based educational website for the general public.

Exposé! Heartbroken Conventional Housing Buyers? Dare to Compare Site Built with Modern Manufactured Homes

Exposé! Heartbroken Conventional Housing Buyers? Dare to Compare Site Built with Modern Manufactured Homes


What’s New on the Masthead

 

Profits, Understanding Human Events, and Manufactured Housing

Profits, Understanding Human Events, and Manufactured Housing

 

What’s New on the Cutting Edge

 

Savvy Stealth Marketing – and “Product Placement” Storytelling

Savvy Stealth Marketing – and “Product Placement” Storytelling

 

What’s New on the Daily Business News

DailyBusinessNewsLogoMHProNewsLogo (1)

Saturday 7.13.2018

7 Reasons Why Manufactured Housing is Poised to for More Rapid Growth

7 Reasons Why Manufactured Housing is Poised to for More Rapid Growth

 

Friday 7.12.2018

Really? Taxes are Cut, Tax Collection and Revenue Grows?

Really? Taxes are Cut, Tax Collection and Revenue Grows?

Stocks Just Did What? Plus Manufactured Housing Industry Market Updates

 

City Fighting to KEEP Dozens of Manufactured Home Communities

City Fighting to KEEP Dozens of Manufactured Home Communities

Friday the 13th, Mobile Homes, Fires, Tornado Magnets and the 2020 U.S. Census

Friday the 13th, Mobile Homes, Fires, Tornado Magnets and the 2020 U.S. Census

 

Thursday 7.11.2018

Capitalism, Socialism, & Manufactured Housing

Capitalism, Socialism, & Manufactured Housing

“Protecting & Promoting Competition” Stunned Defendant, as DOJ OK’s Anti-Trust Appeal, Plus MH Market Updates

“Protecting & Promoting Competition” Stunned Defendant, as DOJ OK’s Anti-Trust Appeal, Plus MH Market Updates

Manufactured and Modular Housing Factoids, and Profitable Analysis

Manufactured and Modular Housing Factoids, and Profitable Analysis

Investors, Heartbroken Home Owners, Site Building Giant DR Horton, and Manufactured Housing

 

 

Wednesday 7.10.2018

DOJ Anti-Trust Division Looking to Appeal Decision, Plus Manufactured Housing Market Updates

Proper Definitions, Mobile Home, Manufactured Home, or Trailer House – Civil Rights, Respect, Public Policy, & Value Issues

Proper Definitions, Mobile Home, Manufactured Home, or Trailer House – Civil Rights, Respect, Public Policy, & Value Issues

“Fear Mongering,” and Manufactured Housing Advancement

“Fear Mongering,” and Manufactured Housing Advancement

How Warren Buffett Built Berkshire Hathaway Investment Empire, Infographic

How Warren Buffett Built Berkshire Hathaway Investment Empire, Infographic

 

Tuesday 7.9.2018

Texas Commission Talks West Texas Oil Boom, Plus Manufactured Home Market Updates

Forbes Boast$ about Manufactured Home Community Operation

Forbes Boast$ about Manufactured Home Community Operation

“RESTORING THE RULE OF LAW TO MANUFACTURED HOUSING REGULATION” – MH Leader Call to Action

“RESTORING THE RULE OF LAW TO MANUFACTURED HOUSING REGULATION” – MH Leader Call to Action

Dog Whistles, as Epic Battle for Business Effecting Manufactured Housing, Others Looms

 

 

Monday 7.8.2018

U.S. vs China, SCOTUS Pick, Biz Effects, and MH Market Updates

“Unconstitutional Taking,” “Gentrification on Trial” in Recent Oak Hill Manufactured Home Community Ruling

“Unconstitutional Taking,” “Gentrification on Trial” in Recent Oak Hill Manufactured Home Community Ruling

Beautiful Dreamers, Looks vs. Results? Monday Morning Manufactured Housing Sales, Marketing Meeting

Beautiful Dreamers, Looks vs. Results? Monday Morning Manufactured Housing Sales, Marketing Meeting

Winners and Losers, 5 Midwestern States, Manufactured Home Shipment Breakdown

Winners and Losers, 5 Midwestern States, Manufactured Home Shipment Breakdown

 

Sunday 7.7.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 7.1.2018 to 7.8.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 7.1.2018 to 7.8.2018

And that’s all she wrote, with a little hand from that other guy, during the week that was.  Stay tuned for some news and insights next week you won’t find anywhere else in MHVille.  That assurance comes with our money back guarantee. 😊 That’s News through the lens of Manufactured Homes, and Factory-Built Housing.” © “We Provide, You Decide.” © ## (News, analysis and commentary.)

(Third party images, content are provided under fair use guidelines.)

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

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3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

7 Surprising Keys to Unlock Manufactured Housing Industry Sales Success

June 2nd, 2018 Comments off
7SurprisingKesytoUnlockManufacturedHousingIndustrySalesSuccess

Man in a straitjacket.

Scientia potentia est,” is Latin that is commonly translated as Knowledge is Power, but it is more accurately translated into English as Knowledge is Potential Power.

 

All Knowledge comes from one of two sources, your own experiences, or insights learned from the experiences of others. There are no exceptions.

Even those who with millions of others believe in infused Knowledge from a Supreme Being – God – they must also admit that God is the Ultimate Other.  So all knowledge comes from your own experiences, and/or from the experiences of others.

Experiential knowledge requires several things, including trials – as in trial and error – time, talent, some degree of treasure, temperance, and an openness to the truth. Those are the 7 Ts.

Those who are closed minded for any reason can not advance until their mind is unlocked.

The close-minded can include those who hold to a false belief that they think they know something, which may be partially or completely untrue.

Proof?

Surveys and statistics alike prove that manufactured housing is widely misunderstood. So, the obvious solution to misunderstanding is education.

Knowledge must first be acquired by someone – and then by applying the 7 tools of Time, Talent, Treasure, Trials, Trust, Temperance, and Truth – that knowledge must be repeatedly shared with others.

7TsTimeTalentTresureTrialsTrustTemperanceTruthManufacturedHousingProfessionalPuzzlePiecesMHProNews_001

That in a nutshell is the 7 keys to professional, location, company or industry success.

Let’s elaborate.

An internal and external education campaign at the location level (vs. national) are fundamental essentials for sustainable professional success. That’s true in any profession, but perhaps particularly so for manufactured housing. Why? Precisely because manufactured housing is misunderstood.

Misunderstanding is an opportunity in disguise. Its an opportunity in disguise for professionals and investors that most Americans misunderstand manufactured housing.

PEPProtectEducatePromoteUnlockingMindsKeyToAdvancementMHProNews

Millions every year are looking for housing. Zillow and other research reveals that only a tiny fraction of shoppers even consider a manufactured home. Industry statistics shown that only a tiny fraction of those who consider a manufactured home actually buy one. That’s both tragic, but also an opportunity in disguise. Education is part of how that opportunity must be tapped, and that is done at the location or market level. This is why those who think ‘national campaign’ misunderstand the realities of manufactured housing today.

So, the person, location or operation that opens their mind to learning and applying the elements of industry success can and will thrive, period.

Misinformation is costly. Accurate information – the Truth, or Knowledge are vital ingredients to individual, location, or industry success.

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

The quote below about 3D, video or great websites is demonstrably true.

Want proof?

What follows is not meant to be a slam against MHVillage, nor against anyone else.  It is a look at the cold, hard facts. It is necessary to point out that however impressive their total sales are, however, their own statistics are clear evidence of what ails manufactured housing. For more click here, but you can read on or circle back later for details.

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While impressive on one level, their data and statistics are alarming when carefully examined.  But they are also an opportunity in disguise, as they point to the absolute need for the correct types of education.

It was utterly predictable that some great looking videos or websites would not result in big leaps in sales. We won’t mention the names of any ‘great looking’ websites, so that no one will misinterpret or misunderstand the point.

First, let’s clearly state that of course a good looking site is better than a bad looking one.

But go back to the vital first quote/graphic above.  If looks alone sold more homes, manufactured homes would be 5 to 10 times – or more – their current sales levels in most markets across the country.  This we know from experiences on our consulting-professional services side. But we also know this from our MHProNews research and reports.

 

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Global, historic, and local manufactured housing market perspectives are important for progress in local market selling.

 

Flat Earth Thinking

An industry colleague was laughing with delight to a line in a drafted article that has not yet been published. The article included an analogy to Flat Earth Thinking.

Recall that some 5 or more centuries ago, there where millions who mistakenly believed that the earth was flat.

It took knowledge, experience and the 7Ts to change that false belief in flat earth thinking. You might still find some flat earth believers, but images like that satellite photo above, coupled with the experience of the horizon, ought to be sufficient to prove that the earth is a sphere.

Those who buy a manufactured home believe it is a useful, and achievable solution for their housing needs. Period. Those buyers may or may not believe that a manufactured home is a perfect solution, or even their preferred solution.  They only have to believe it works for them, and will prove useful for some period of time.

The clear answer to selling more manufactured homes is thus discovered to be helping more people see the potential value to them in ownership of a manufactured home. It is in helping more people understand the value proposition. It is helping home shoppers and others grasp that a manufactured home can be a good or even superior option. Period. Full stop.

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All of the above and what follows may seem to some as stating the obvious.

It should be obvious that defining your business, profession, and the industry at large are part of the surprising keys to success.  It is all part of “Scientia potentia est,” of Knowledge is Potential Power, and the correct understanding and application of the 7Ts.

 

Small vs. Big Business? The Surprising Facts and Insights 

There is a paradox in business and industry, manufactured housing or any other profession. It’s this. Virtually all big businesses begin as small businesses.

Not all small businesses aspire to become a big business. That’s fine. There are successful one location communities, retailers, producers, lenders, installers, transporters, legal, and other professionals.

Among the law firms we’ve had extensive communications and discussions with is an operation that began as a single location.  That law firm has spread over time into a regional – some might say, national – powerhouse in their specialized fields.

But there are tremendous businesses within our industry that have one and only one central location. There are attorneys we know who are “one-lawyer shops,” that do a terrific job.

Similarly, there are HUD Code manufactured home producers, for another example, that have only plant, one location. They may ship manufactured and modular homes into a dozen or more states, but they do so from a single base of operations. When something has worked profitably and with happy customers for decades, that’s a good proof of concept.

 

Big Business ISN’T Automatically Bad Business

Some readers who skim MHProNews may have the false impression that we are opposed to big business. For thoughtful, careful readers, reflection or a review of the search boxes would reveal that to be untrue.  ‘Big business is bad business’ has literally never been said by any MHProNews parent company team member.

We are editorially opposed to monopolistic or any unethical practices on principleBut a business can be large and not be monopolistic.

A business can be large, and ethical.

It’s unethical practices that we oppose on principle, and because it is harmful to the industry at large, as well as the public.  That includes, but is not limited to, opposition on principle of any monopolistic enterprises or organizations.  Some argue that certain public utilities ought to be a monopoly, set that debate aside. We’re briefly focusing on normal, private businesses. In England, they consider that something may be a monopoly when a private enterprise approaches 25 percent market share.  The U.S. at present has no similar line, but shouldn’t Americans have that limit?

 

The Paradox – Innovation and Small Business vs. Big Business

Small businesses or individuals are often where innovations are found. Who says?

That’s what research by the Small Business Administration (SBA) states, “small businesses are more efficient at innovation.”  We could point to specific manufactured housing operations that have many times more people – and far bigger budgets – than we do.  But they have demonstrably less engagement, and lower conversion ratios than we our clients of ours have experienced.  Does someone want to spend more, and have lower results?  Or is it better to spend less, and have greater results?

Big business become and stay large due to Systems that are learned, taught, and followed.

It’s essential to have Systems in any successful business. If a larger enterprise is to be sustainable and successful, then it must learn and enforce standards – Systems, Policies, and Procedures – that are proven to work.

Thus, a large business – because of systems that an organization holds too closely to – can become a straitjacket. Straitjackets, by their nature, stifle innovation.

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For example. On the consulting and professional services side of our operation, we studied a location that had multiple sales people.  One of them – an individual sales person – wanted to focus on selling a single model of home. The location owner allowed it.

For clarity. Yes, 1 man, sold only 1 floorplan of home, made by a single builder.  Let’s note, this was their test, not ours. We were hired for a variety of other reasons, but one was to monitor and evaluate their test.

That sales professional made it his specialty to sell that one – and only one – particular model and floorplan.  He would not sell any other model or floorplan. He was good at it. He was personally successful at it.

But before and after evaluating it, this wasn’t a practice we would generally recommend. While it contributed to the sales of the location that conducted the test, if everyone there had done the same thing, the location could have rapidly failed for reasons too lengthy to go into here. That one-model-selling-salesperson took a useful concept – specialized knowledge – to an extreme.

That said, it was a fascinating study. And that one person personally sold more homes than many of his peers did, but not for the reasons some may think.

Part of that example is that it was a one-location “street retailer.”  They were testing, and trying to innovate.  They learned from the experiment.

That’s evidence of how all knowledge comes from experiences. It is also an example of how innovation often comes from smaller companies.  Experiences can be obtained by trial and error.  Knowledge can be obtained from others. Knowledge can come from observation, from reading, from conversations, from formal instruction, and so on.  It can come from testing – trials – of a concept.

From the combination of years of reporting, interviews, training, services, and consulting, we’ve been privileged to witness and gather together perhaps the most significant body of marketing and sales knowledge the industry has ever had.

Those insights turn are useful in converting more lookers, video viewers and website surfers into buyers.

 

The 7Ts of Time, Talent, Treasure, Trials, Trust, Temperance, and Truth

The word ‘trust,’ can be understood in a variety of ways.

That includes the notion that trust is related to what sometimes is described as earned confidence.

Motivation comes from confidence. Momentum comes from appropriate levels of the 7Ts, including sufficient commitments. This point about trust and momentum are obliquely made by the builder-president in a speech he gave.  In the video below, President Donald J. Trump surprisingly included a talk about a factory-home builder he knew.

 

Donald Trump Video-Recorded Speech that Singled Out a Factory Builder

When the president spoke about this builder, he was making a specific point about momentum.

But indirectly, he confirmed several other points this article is sharing. There are many things needed for success, Operation Breakthrough identified, using different terms, various keys to success. The video below isn’t essential to our point today, but it is useful and interesting for those who have about 8 minutes.

Trust isn’t an island. Life requires balance. It is imbalance that always, ultimately always, causes problems.

Unwillingness to see an imbalance, a refusal to accept what is true, is often at the core of faults and failures.

Some reading is obviously better than no reading/research for the typical owner, professional, and manager. But the minimum should be 1-2 hours a daily. Investors, note this is a success tip by Warren Buffett that’s ethical and can be done by almost anyone.  Buffett reads and researches 5 to 6 hours on a typical day.

For example, the most talented man or woman in the world can experience a failed marriage. This analogy-by-example isn’t meant judgmentally, like other examples, this one is purely clinical. The causes of a failed marriage can be many. But at the core, it’s a lack of commitment or deception by one or both parties to the union of that marriage that often results in its failing. That’s an analogy to learning, and success. A commitment must be made to learning.

Deception can’t be the basis for trust or sustainable success.  By the way, there’s a distinction between deception and timing.  You may want to tell your spouse about a gift on the date of the occasion, not before.  That’s a timing issue, not deception.

A wishy-washy commitment, or one based upon deception, is no commitment at all.

Temperance is another word for balance or moderation. The opposite of gluttony is temperance. If someone eats too much, and burns too few calories, they gain weight. It’s utterly predictable.

In business, the greed for having it all – for crushing or destroying competitors – is moderated by temperance.

Free enterprise is good. Capitalism taken to the extremes of crony capitalism, vulture capitalism, or monopolistic capitalism, those extremes are to be moderated or halted. Temperance can also be an adjunct to ethics. Fairness. Equity. Justice. Those are qualities that are kindred spirits to temperance or moderated behavior. We’ve previously noted on MHProNews the twin principles of solidarity, and subsidiarity. They are necessary principles in successful family, business, in society. and government.

Just as the demonstrable goodness of free enterprise can be taken or twisted into an extreme – such as vulture or monopolistic capitalism – so too the goodness represented by manufactured homes can be taken to an extreme. Some lack sufficient commitment to the industry. Others demand too much, which absent temperance, becomes destructive.

It isn’t meant as a per se slam against the industry’s “biggest boys” to say that to various degrees they may demonstrably lack the balanced 7 keys to sustainable success.

For example, if any of the big three in manufactured housing production understood – profoundly grasped and made a genuine commitment to the 7Ts – they would be selling several times their current numbers of homes.

The proof is history. There were times in manufactured housing history – for example, in 1998 – when either one of the top two producers that year outsold the entire production of our industry in 2009.  Yes, there was easy money then, but beyond that, there were principles followed in 1998 that are not being applied today.  There was arguably higher demand then, and a better understanding by many, for manufactured homes.  The reasons?  The 7Ts.

On the Manufactured Home Communities (MHC) side.  If more communities deeply understood the value proposition answers that shoppers are looking for, then their home sales would be soaring. Rentals of homes in land-lease manufactured home communities (MHC) are demonstrably profitable. Ask any of the MHC REITs who are doing it successfully. That’s a given.

But in renting homes, haven’t some lost the mojo for selling more owner-occupied homes? Equity Lifestyle Properties Chairman Sam Zell has publicly said that renting manufactured homes must be kept marginal.  The business model changes too much when there are too many rentals.

94percentcreditapprovalNARMHVillageLowConversionratiosDailyBuisnessNewsMHProNewsConsumers are looking for very specific answers to questions before they will buy a manufactured home, vs. rent one.  Look at the conversion rates of renters to buyers.  Useful?  Yes.

But is renting first the ideal sales tool?  Hardly. Rather, renting is a useful, profitable debatably a short-term fix.

Home shoppers often don’t realize they are looking for certain answers, but they are.

So, the marketing and sales process must account for that reality.

That in turn means that the educational process of sales professionals must include that understanding.  That means industry sales pros must be instructed – educated – in order to successfully engage with more people, especially well-qualified buyers.

Thus, the marketing and sales process must accomplish consumer education. Education of consumers can’t just be a mere recital of construction facts, nor can it be just pretty pictures, 3D tours or even gorgeous videos.

Construction facts are only useful in specific cases, with certain types of buyers. If a laundry list of construction facts alone would sell more homes, a location or the industry would be selling many times more homes.

The opportunity in disguise for manufactured housing is that for millions of Americans, manufactured homes are the wildly misunderstood solution for the affordable housing crisis.  Applying these lessons in a local market, at the location level, using the 7Ts – are keys to sustainable success.

Note, the video that follows was an operation that struggled to sell any new homes, and for years sold mostly older, used homes.  Their operation was totally changed.  There were many factors.  Among them, they changed their mind-set and methods, and learning to apply the principles of the 7Ts.

 

 

So, at the heart of all sustainable success are the 7Ts.  Back in the go-go-days 20 years ago, Palm Harbor and Oakwood were 2 vertically integrated companies that arguably were among those which utilized marketing and sales processes that were not sustainable.  Palm Harbor and Oakwood were strong for a time, but faded.  During that time, we could and did work with retailers nearby one of their locations, and show them how to outsell them, and have happier customers who referred their friends.

Understanding and a proper application of those 7Ts yields sustainable, professional success.  BTW – for clarity – the videos are just part of the process, they are by no means the entire process.  Videos that inform consumers – and professionals – are part of the puzzle, but videos alone are not every piece of the puzzle.

Understanding what the actual concerns and solutions for consumers is a must.  Failing to understand and address their needs are thus the road-block to increased manufactured housing sales.

A careful viewing of the videos in this column relate essential facts. They are among several proofs that most investors and professionals in our industry fail to grasp.  Most simply don’t see just how amazing the opportunities are today.

Scientia potentia est,” knowledge is potential power. Knowledge requires education.

By the way, there are hundreds of possible styles of videos. The one below is but one example of a different type of video, to make the point about various styles available.  You’ll find a ton of fancy videos out there, often made by high dollar production companies.  But even if a video has hundreds of thousands of views, when you notice that there are a very low ratio of views-to-sales, what does that tell you?

Sustainable success requires an application of the 7Ts.

The videos on this page are examples of elements that prove the points of the value of the 7Ts.

We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images, content are provided under fair use guidelines.)

Related Reports:

HUD’s Operation Breakthrough, Promoting Factory, Industrialized Building – Mobile Home Era to Modern Manufactured Homes.

NAR’s Lawrence Yun Raises Alarm for New Housing Crisis, MH Import?

GSE Asked: Will Manufactured Housing Overtake Conventional Homebuilding?

What are the FACTS about Manufactured Housing Industry Traffic vs. Real Estate? MHVillage, MHProNews, Manufactured Housing Institute Data

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

HUD’s New Man, Officials Statements, with Insider Info Beyond the Media Releases

Greener, Stylish Manufactured Homes – Hidden Facts in the Washington Post Manufactured Housing Narrative

MHI Lender Shakes Up DTS and MLO Rule Discussions

Progressive “Nation” Reports on Monopolies Cites Buffett, Clayton, Others – MH Industry Impact?

‘Tip of Iceberg’ – Rick Rand; Marty Lavin, Communities have ‘No Confidence’ in Manufactured Housing Institute, New National Trade Group Announced

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

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3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

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L. A. “Tony” Kovach, photo by Mark Simon, shows Kovach engaging with SAAs in NY.

By L. A. Tony’ Kovach, publisher of MHProNews.com.
Tony is the award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Cavco Industries (CVCO) Insights, Financial Update, Fiscal 2018 Fourth Quarter. Year End Results

May 31st, 2018 Comments off

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Cavco Industries, Inc. (CVCO) announced financial results for the fourth quarter and fiscal year ended March 31, 2018. On April 3, 2017, the Company completed the acquisition of Lexington Homes, Inc., which operates a manufactured housing plant in Lexington, Mississippi. Since the acquisition date, the results from this new business are included in Cavco’s consolidated financial statements presented herein,” according to the firm’s release to the Daily Business News.

 

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Three months ended March 31, 2018 compared to the three months ended April 1, 2017 revealed the following results, per Cavco.

  • Net revenue was $242.5 million, up 22.5% from $198.0 million. The increase was the result of higher home prices and sales volume. The Company recognized $14.8 million of home sales revenue and $1.8 million of income from operations from early commercial loan payoffs received under Cavco’s wholesale lending programs. This revenue was previously deferred in prior periods in the normal course of business.
  • Income before income taxes was $30.7 million, an 86.1% increase over $16.5 million. Current quarter results include $4.5 million of other income from gains realized in the sale of corporate investments.
  • Income tax expense was $8.6 million, resulting in an effective tax rate of 27.9% compared to $5.6 million and an effective tax rate of 33.9%.
  • Net income was $22.1 million compared to $10.9 million, a 102.8% increase.
  • Net income per share, based on basic and diluted weighted average shares outstanding, was $2.45 and $2.40, respectively, versus $1.21 and $1.19, respectively.

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Twelve months ended March 31, 2018 compared to the twelve months ended April 1, 2017,” according to their statement.

  • Net revenue was $871.2 million, 12.6% higher than $773.8 million. The increase was primarily from a larger proportion of higher priced homes sold and improved home sales volume.
  • Income before income taxes increased 42.0% to $78.5 million as compared to $55.3 million. In addition to the investment gain described above, the improvement was from increased home sales volume and pricing, a $3.4 million favorable dispute settlement resolution in the third fiscal quarter and improved earnings in the financial services segment.
  • Income tax expense was $17.0 million, creating an effective tax rate of 21.7% compared to income tax expense of $17.3 million and an effective rate of 31.3%. The current fiscal year benefited from the Tax Cuts and Jobs Act, which made broad and complex changes to the U.S. tax code. In connection with lower federal income tax liability related to the Tax Act and requisite revaluation of the net deferred income tax balance, the Company recorded a net income tax benefit of $4.8 million (or $0.52 per diluted share). Additionally, the Company recognized benefits of $2.1 million (or $0.23 per diluted share) from the current year adoption of accounting standards that required excess tax benefits on stock option exercises to be recorded as a reduction of income tax expense instead of equity as was previously required.
  • Net income was $61.5 million, up 61.8% from net income of $38.0 million.
  • Net income per share, based on basic and diluted weighted average shares outstanding, was $6.82 and $6.68, respectively, versus basic and diluted net income per share of $4.23 and $4.17, respectively.

Joseph “Joe” Stegmayer, Chairman, President, and Chief Executive Officer said, “We were pleased to complete the fiscal year with improved income from operations and growth in product sales. Fourth quarter gross profit as a percentage of revenue improved from home sales prices gradually increasing throughout the year to address rapidly rising material and labor input costs. Still, we work to keep prices competitive and affordable through efficient factory production processes and cost controls. We are also focused on improving production workforce size and productivity to raise home building levels further.”

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Stegmayer continued, “Fiscal year 2019 begins with optimism about demand for housing as home ownership rates, currently at a low 64.2%, are reported to be trending higher. With housing prices and rental rates also on the rise, we believe systems-built housing will be an increasingly sought after option for affordable living.”

Stegmayer was inducted into the RV MH Hall of Fame in 2016.

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He is also the current chairman of the hall and museum.

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Behind the Curtain, and the Data

Cavco has been surpassed by Champion, which has taken over the number 2 spot in manufactured housing production, per their respective data sets.

Cavco’s president Joe Stegmayer was formerly with Clayton Homes.  Clayton today is owned by Berkshire Hathaway, and is the industry’s largest producer.

Cavco’s Stegmayer is the new chairman of the Manufactured Housing Institute (MHI).  For those members which thought that Stegmayer would lead the association in a new direction than the prior Berkshire Hathaway chair, there is no discernable difference.

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Cavco is one of the firm’s that is ‘vertically integrated’ in manufactured housing.

For more general industry insights, click the related report, links below.

Disclosure, MHProNews has no stake or financial interest Cavco, and is making no recommendation in this report.  “We Provide, You Decide.” © ## (News, analysis, and expert commentary.)

(Third party images, and cites are provided under fair use guidelines.)

Related Reports:

The Ultimate Manufactured Home Industry Fact$, Data, and Insights – Bullets plus at-a-Glance Infographic

 

NAR’s Lawrence Yun Raises Alarm for New Housing Crisis, MH Import?

 

Robotics, 3D Printed Housing, Imminent Challengers for Manufactured Homes, Modular Housing – 3D Build Systems CEO Don Musilli

Understanding the Modern Realities of MHVille – Winners, Losers, Profits, and Loss

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Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Sunday Morning Manufactured Housing Industry Research, Reports, Headline News Recap 5.6.2018 to 5.13.2018

May 13th, 2018 Comments off

SundayMorningManufacturedHousingINdustryResearchDataReportsHeadlineNewsRecap562018to5132018MHProNews

 

Millions could care less about politics. Many don’t want to talk about religion either. Especially those in business, who want to be able to serve as many people as possible, topics like that are almost a taboo.

Then there is “industry politics.”  Some only want to hear ‘good news.’  ‘We keep it positive’ was part of a longer thread of messages from an industry blogger.

Isn’t that like not wanting to know when it will rain, hail, snow – or if a hurricane is coming your way?

When the industry was on its heels in October of 2009, the year what’s known as MHProNews launched, there was a need then to get industry professionals to rally.  That required cheer leading, but it also required the facts that supported the reasons to be confident in our factory-built home – notably HUD Code manufactured home – industry.  But modular, prefab, conventional – all housing slid in those days

The automotive, RV, and conventional housing industry recovered more rapidly than manufactured homes did.  Why?  Document and fact laden Smoking Gun 3 will help answer that question.

MHProNews waited to see who among the industry’s trade voices would let the thousands who didn’t go to Las Vegas know that the MHI event was repeatedly disrupted by protestors. It’s on video. See that on the Masthead, because who else in the industry among industry trade talkers will bring you what is real?

We don’t want disunity,’ or ‘But we don’t want to hear negative things,’ some say.  Sure, we get that on the Daily Business News, but as an MD by training, I can tell you that patients don’t want to hear that they have a serious illness either.  Early treatment is the path to the cure.

The doctor, attorney, or account who tells you only what you want to hear can get sued for malpractice.  Don’t you want reliable information, not just happy talk?

As an MD and as a mother-to-be, I didn’t want to hear that our son Tamas wasn’t going to live.  But thank God, by prayer and daily action, he did live and while it required a complete change of plan for me personally, look at what a child who spent much of the first years of his life in a hospital looks like today.

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Tamas Kovach (pronounced like “TahMash CoVatch), is part of the MHProNews/MHLivingNews family, with a Tunica Show attendee. Numerous such photos are taken during the course of the event.

Sacrifices were made in my career for the sake of our son.  Because we faced a tough reality in the face – through that combination of action and prayer – the payoff with our son was priceless. Almost everyone who meets him rapidly says, how special he is.  At the affordable housing focus group, our son went from table to table, telling joke after joke, to the delight of the attendees, while the video cameras, mics. and lights were being set up.

Every child is special.  Every adult is too.

On MHLivingNews, where the industry truly needs something positive, we do that better than anyone ever in the history of the industry.  But we also use that site to disprove time and again the false and misleading concepts that are held by millions.  It is done factually, based upon evidence, using as often as possible third party research, actual home owners, or other experts. No one else in the history of the industry has produced more such research, useful, and positive content.

The industry still needs a level of confidence building.  But it also needs reality checks and fact checks so that those who hide the facts – who hide the real news, and what’s going on behind the scenes – are shown to be who they are.

In the real world, people do bad things to each other, like it or not.  You have to be ready for that, as a mature adult.

In medicine, you change the prescription and the treatment according to the evidence and to suit the case of the patient.  We pivoted on our format here on MHProNews several times, to suit the evolving situation and to follow the evidence, while following the money.

There’s an affordable housing crisis, and manufactured housing might break the 100,000 shipment mark this year.  That, to borrow HUD Secretary Ben Carson’s phrase, is “ridiculous.”  See Greener and Stylish to better understand just how ridiculous some of what’s been going on in MHVille truly is.

Or on the Masthead, see a report you have yet to see anywhere else in manufactured housing industry trade news or commentary.

Or look at the modular survey for a different reality check.  Some want to run to mods as the solution.  We embrace all kinds of factory built housing.  But if someone thinks that “going modular” alone is the answer, that survey is a wake up call.

The latest MH Industry BIG DEAL is below, with details not found in the official press release.

Not just those, but every story we publish is carefully curated to inform – and yes, inspire – industry professionals.

That’s why you made and keep us the runaway #1 trade media in the industry. That’s what third party facts reveal. Thank you for that confidence.  We don’t ever intend to betray it, even if it means tell you some tough realities. From the biggest names in the industry, to the mom-and-pops, and all in between – plus public officials, investors and others – they all flock to read here by the thousands daily. That’s just a fact.

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On the nightly market report, we summarize headlines from CNN Money and Fox Business – about as different as you can get – just to give you a fuller sense of how dramatically different the same events are often covered.

We’ve done that for years.  It is called balance.  It’s called fairness. That’s what being truly pro-industry looks like.

Count on us to tell you what the evidence points to, what it means for industry professionals, so that you can better navigate your decisions and actions.  Then, you’ll understand this tag lines, MH “Industry News, Tips and Views Pros Can Use.” ©We Provide, You Decide.” ©

That said, let’s dive into your Sunday Morning Headline news recap…

 

What’s New on MHLivingNews

Evolutionary American Dream, from Tiny Trailer Houses, Mobile Homes, to “Amazing” Modern Manufactured Homes

Evolutionary American Dream, from Tiny Trailer Houses, Mobile Homes, to “Amazing” Modern Manufactured Homes

 

What’s New on the Masthead

Anti-MH Industry MHAction Protesters Have Struck Manufactured Housing Again, and Again

Anti-MH Industry MHAction Protesters Have Struck Manufactured Housing Again, and Again

 

May Featured Articles

http://mhmarketingsalesmanagement.com/featured-articles/may-2018 

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What’s New on the Daily Business News

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Saturday 5.12.2018

Greener, Stylish Manufactured Homes – Hidden Facts in the Washington Post Manufactured Housing Narrative

Greener, Stylish Manufactured Homes – Hidden Facts in the Washington Post Manufactured Housing Narrative

 

Friday 5.11.2018

Reprieve in Community Closure Collision, Another Round Ahead?

Reprieve in Community Closure Collision, Another Round Ahead?

Hyperloop Nearly Complete, Pros, Cons, Videos, MH Impacts – Plus Manufactured Housing Industry Investor Market Reports, Data

Manufactured Housing Supporting VP Mike Pence in Elkhart, Indiana – Highlights

Manufactured Housing Supporting VP Mike Pence in Elkhart, Indiana – Highlights

White House Official Statement on Artificial Intelligence – Industry and Business Summit

 

Thursday 5.10.2018

Home Group Commissions YouGov Study, Most Don’t Understand Modular Homes

Home Group Commissions YouGov Study, Most Don’t Understand Modular Homes

Communities and Counties Pay People to Move There, Plus Manufactured Housing Industry Market Reports

Governor Signs new “Mobile Home” Act

Governor Signs new “Mobile Home” Act

Coldwater, Tall Grass, P&Z Battles, Manufactured Home Community Plan OK’d – Manufactured Housing and the Don Westphal Back Story

Coldwater, Tall Grass, P&Z Battles, Manufactured Home Community Plan OK’d – Manufactured Housing and the Don Westphal Back Story

 

Wednesday 5.9.2018

Uber Flying Taxis, Manufactured Housing Impact – Plus Manufactured Home Industry Market Data, Updates

Manufactured Housing and the Midterms, what did Democratic and GOP Primaries Signal?

Manufactured Housing and the Midterms, what did Democratic and GOP Primaries Signal?

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

Yes! Communities Closes on Major Deal, Added Insights Not in Media Release

Yes! Communities Closes on Major Deal, Added Insights Not in Media Release

 

Tuesday 5.8.2018

Manufactured Home Nonprofit Affordable Housing Initiative Brings Joy, But Hits Wall

Manufactured Home Nonprofit Affordable Housing Initiative Brings Joy, But Hits Wall

Stocks Mixed After POTUS Trump Announcement, Plus Manufactured Housing Industry Market Updates

Promoting Home Ownership and Private Property is Premised by Understanding This

Promoting Home Ownership and Private Property is Premised by Understanding This

MIA from Fannie Mae’s Latest Housing Survey, MHI Producer Sounds Off

MIA from Fannie Mae’s Latest Housing Survey, MHI Producer Sounds Off

 

Monday 5.7.2018

Warren Buffett on President Trump’s Tax Cut, Berkshire Video, Plus MH Stocks, Market Update$

Manufactured Housing Roadblock? BBC Reports “Trailer Park Living”

Manufactured Housing Roadblock? BBC Reports “Trailer Park Living”

Style or Substance? Lesson from Most Hated in America – Monday Morning Manufactured Home Sales, Marketing Meeting

Style or Substance? Lesson from Most Hated in America – Monday Morning Manufactured Home Sales, Marketing Meeting

Affordable Housing Revolt! Amazon’s Jeff Bezos Video Responds to “Breakup” Growing Monopoly, and Manufactured Housing

Affordable Housing Revolt! Amazon’s Jeff Bezos Video Responds to “Breakup” Growing Monopoly, and Manufactured Housing

 

Sunday 5.6.2018

Sunday Morning Manufactured Housing Industry Research, Reports, Headline News Recap 4.29.2018 to 5.6.2018

Sunday Morning Manufactured Housing Industry Research, Reports, Headline News Recap 4.29.2018 to 5.6.2018

The above is just what the doctor ordered for this past week. Thanks to those who noticed that I took a little time off at the end of this past week, it was great, but glad to be back too. ## (Headline news, week in review, analysis, and commentary.)

(Third party images, and cites are provided under fair use guidelines.)

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

HUD Code Manufactured Home Shipments, Housing Production – March 2018 Data

May 3rd, 2018 Comments off

HUDCodeManufacturedHousingNewHomeShipmentsMarch2018StatisticsDataDailyBusinessNewsMHProNews

The Manufactured Housing Association for Regulatory Reform (MHARR) reports that official statistics compiled on behalf of the U.S. Department of Housing and Urban Development (HUD), year-over-year manufactured housing industry production grew again in March 2018.

 

Just-released statistics indicate that HUD Code manufacturers produced 8,830 homes in March 2018, a 7% increase over the 8,245 HUD Code homes produced during March 2017,” said MHARR in a release to the Daily Business News.  “Cumulative industry production for 2018 now totals 25,531 homes, a 9.1% increase over the 23,384 HUD Code homes produced over the same period in 2017.”

MHARR said that, “A further analysis of the official industry statistics shows that the top ten shipment states from the beginning of the industry production rebound in August 2011 through March 2018 — with cumulative, monthly, current year (2018) and prior year (2017) shipments per category as indicated — are:”

March2018HUDCodeManufacturedHousingShipmentDataTopTenStatesDailyBusinessNewsMHProNews

About MHARR 

The Manufactured Housing Association for Regulatory Reform is a Washington, D.C.-based national trade association representing the views and interests of independent producers of federally-regulated manufactured housing. ## (News, analysis, and commentary.)

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3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

What are the FACTS about Manufactured Housing Industry Traffic vs. Real Estate? MHVillage, MHProNews, Manufactured Housing Institute Data

May 3rd, 2018 Comments off

AlexaFactsManufacturedHousingIndustryTrafficVsRealEstate520x320

There are several kinds of webmaster tools data, and research services that measure website traffic.

 

A colleague of some competing trade media bloggers and publishers raised the question of traffic and site data  That source, an ally of several competitors, suggested that the Daily Business News publish a report.

This report is a response to that challenge.

Quoting a phrase verbatim from a much longer emailed message, “What you [MHProNews] probably don’t realize is, others – not me – track and report their findings to interested parties in the industry.”  Rephrasing, some are talking trash, claiming our traffic is lower then claimed, and there’s is higher. What that source politely told MHProNews is that we should “put up” more facts about our traffic claims.

That sparked a discussion that lead to the following report, which will begin with a broad look at how manufactured housing stacks up with mainstream housing.  Then, we will turn to a look at some specific manufactured home (MH) industry sites, including – but not limited to – MH trade media sites.

The topic is actually an important one for the manufactured housing industry’s understanding of itself, with respect to the broader housing market.

One more quick preface. Be it Google, Alexa, Webalizer, or whomever, the most accurate site data will always come from website tracking done at the server level.

 

Let’s dive into the data, from Alexa first – a popular website rank rating service, an Amazon brand – and then look at the third party data from Webalizer and MailChimp.

 

First of Two Data Set Reviews 

The data below will start with Alexa’s data on some conventional housing websites.

Zillow

ZillowTrafficMay32018AlexaManufacturedHousingIndustryDailyBusinessNewsMHProNews598x413

Realtor (NAR)

RealtorWebsiteAlexaManufacturedHousingINdustryDailyBusinessNewsMHProNews

National Association of Home Builders

2018-05-03_1442NAHBNationalAssocHomeBuilderTrafficAlexaDailyBusinessNewsMHProNews

NAHB data reflects longer engagement, but a higher bounce rate, than Zillow and Realtor, per Alexa.

Clayton Homes

ClaytonHomesAlexaManufacturedHousingTrafficData2018-05-03_1545ManufacturedHousingIndustryDailyBuisnessNewsMHProNews

Note that Clayton Homes trails all of the conventional housing sites above, in every category. That’s not unusual in manufactured housing, as a look at other site’s data confirms.

 

Sun Communities

2018-05-03_1555SunCommunitiesTrafficManufacturedHousingIndustryCommuitiesDailyBusinessNewMHProNews

MHVillage

MHVillageAlexaManufacturedHousingIndustryDailyBusinessNewsMHProNews600x480

MHVillage has its MHInsider as part of the main site, so there is no easy way to use Alexa data to determine that specific traffic. That said, the photo below of stacks of unclaimed MHInsider suggest their readership rate could be low.

 

MHInsiderManufacturedHousingINdustryDailyBusinessNewsMHProNews

One possible correction on a prior MHProNews report. Based upon anecdotal reports, including from Clayton Homes sources, the Daily Business News presumed that the Clayton Homes website may have more traffic than MHVillage. If the Alexa data is accurate, that would be in error. If so, the above serves to correct or clarify the record.  MHProNews strives to be factually accurate, and will always correct or flag when a statement, controversy, allegation, or concern raised may be in doubt.

 

Manufactured Housing Institute (ManufacturedHousing.org, MHI)

2018-05-03_1608ManufacturedHousingORGMHIManufacturedHousingInstituteDailyBusinessNewsMHProNews

The bounce rate, per Alexa, is more than double that of MHProNews. Engagement on MHI’s website, per Alexa, is low.

Some of the sites that follow, like the one above for MHI, have disclaimers from Alexa that say – “not enough data.” See an example, shown below.

2018-05-03_1421AlexaAboutNotEnoughDataManufacturedHousingIndustryDailyBusinessNewsMHProNews_

 

MHProNews.com (a.k.a. MHMarketingSalesManagement.com)

2018-05-03_1408MHMarketingSalesManagementAlexaMHProNewsManufacturedHousingProNews

Because Alexa has no tracking device authorized on our server, the best they can get is an estimate. The more specialized the site, the less accurate their estimated data is likely to be. That said, Alexa shows MHProNews traffic and engagement are higher, and our bounce rate lower, than other industry websites. FYI – the higher the bounce rates, like MHI has, means people don’t stick around. Webalizer data will demonstrate that the Alexa data is in fact too low.  Bounce rates are like a golf score, the lower the better. 

George Allen (Community Investor blog)

2018-05-03_1415GeorgeAllenCommunity-InvestorBlogManufacturedHousingINdustryDailyBusinessNewsMHPronews600_001

MHReview (MHR)

2018-05-03_1624ManufacturedHousingReviewManufacturedHomeIndustryDailyBusinessNewsMHProNews

The traffic on MHReview is so low that it generates no Alexa estimate, as of this date.

American Housing Advocates

2018-05-03_1846AmericanHousingAdvocatesManufacturedHousingIndustryDailyBusinessNewsMHProNews

AHA is seen by several of those who know about it as an MHI surrogate site.

 

Unpacking the Data

When a webmaster

  • has signed up a site for statistical ratings,
  • and if that data is collected from the server itself,
  • as logic suggests, that server-based data is routinely going to be the most accurate.

Outside measurements services that AREN’T based on the server are at best, estimates.  The more specialized the website, the more skewed that estimated data could be.

That said, the following data from Webalizer, which is server based data, becomes useful and meaningful.

Note that server based Webalizer reflects that MHProNews has more than double the page views vs. what Alexa estimated. This makes the points of server-based weblog generated data vs. estimates from a service, like Alexa.

 

The Alexa estimates reflects that MHProNews is well ahead of MHI in engagement.

MHI data, if they have given Alexa and/or others with the proper server access, may be accurate. But as noted above, the data from MHProNews is at best a third party estimate.  Server based data from Webalizer is thus going to be more accurate.

2018-05-03_1705WebalizerManufacturedHousingIndustryDailyBusinessNewsMHProNews

Webtech – Under the Hood

Getting a bit more technical.  MHProNews is a frankly complex site in terms of it’s structure. That goes back to the web developer, almost a decade ago and long gone, who designed the site for MHMarketingSalesManagement.com a.k.a. MHProNews. We’re not faulting anyone, just stating facts.  For example, there are a number of c-Panels, and numerous URLs, which have their own unique traffic counts.

While weblogs are generated automatically, gathering the data from individual c-Panels is a manual process.

So the data above from Webalizer represents only one c-Panel data source, not all of them. We don’t have time to gather all that data together for this article, but its important to note that the last time we did so, the final graphic was absolutely accurate, per third-party Webalizer data.  Webalizer tells us traffic is higher today than a year ago, so interpolating the data means that graphic is now an understatement of actual totals.

Mail Chimp

MailChimpManufacturedHousingIndustryDailyBusinessNewsMHProNews

The Bottom Line

MHInsider ™, the Manufactured Housing Institute, George Allen’s Community-Investor blog, ManufacturedHousingReview (MHR), AHA, et al do not reveal their news blog traffic data.

When MHI last published their data, MHProNews was over 500 percent higher than their self-reported traffic. While their website is ‘prettier’ today now then then, their low page per view and high bounce rate don’t suggest a reason to think that the spread between MHProNews and MHI are significantly different. We’ve grown, they may have too, but the spread is likely the same.

Alexa’s report of MHI’s high bounce rate, and low pages per visit speaks volumes.

Based upon known data, and visual evidence like what is shown below, all the evidence points to MHProNews being the runaway number one news source in the manufactured housing industry.

It’s interesting to note that Alexa’s estimate, and Webalizer both reflect that traffic on MHProNews is rising.

MHProNews56342Magazines32PagesEach2MillionPageViewsMastheadMHProNews

This graphic is about a year or so old, and was a composite of the various c-Panels at that time. Based upon Alexa’s estimate, and Webilizer’s data from only 1 cPanel – not all of them on MHProNews – the totals above are likely too low.

The bottom line is that the evidence strongly suggests that MHProNews is still the runaway #1 trade source in the manufactured home industry, and has been for several years. Our internal data shows traffic and our email list are both up from the same time, a year ago.

The data does matter, and the facts point to industry professionals and investors relying upon MHProNews for the most complete, independent, and trusted news.  ## (News, analysis, and commentary.)

(Third party images, and cites are provided under fair use guidelines.)

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Governor Declares May 6th-12th “Manufactured and Modular Housing Week”

May 2nd, 2018 Comments off

GovDeclaresMay6-12ManufacturedModularHousingWeekDailyBusinessNewsMHProNews

Governor Kay Ivey has signed a proclamation declaring the week of May 6th through May 12th to be “Manufactured and Modular Housing Week.”

 

The proclamation was issued in recognition of the 50th anniversary of the signing of the national Fair Housing Act and the 49th anniversary of the founding of the Alabama Manufactured Housing Association (AMHA).

In a release to the Daily Business News about the Alabama Gov. Ivey’s declaration, the AMHA added, “We are grateful that Gov. Ivey has chosen to recognize our industry and the industry’s contribution to the state’s economy,” said AMHA Chairman David Brewer. “Our industry in this state creates thousands of jobs, pays millions of dollars in tax revenue and, most importantly, helps millions of people throughout the country achieve the American Dream of homeownership.”

One out of every six Alabamians lives in a manufactured or modular home,” said the AMHA to MHProNews.

Alabama also consistently ranks among the top four states in the nation for manufactured housing production. Alabama’s 13 manufactured housing plants create around 4,000 jobs, while thousands more jobs are created by the industry’s service providers, retailers, installers, community owners and finance companies,” per the AMHA.

Data from the Manufactured Housing Association for Regulatory Reform confirms the AMHA point.

MHARRTop10ManufacturedHousingProducingstatesDailyBusinessNewsMHProNewsAlabama’s manufactured housing industry also plays a role in responding to the nation’s natural disasters by providing temporary emergency housing.  Those HUD Code “FEMA units” are built at the request of the Federal Emergency Management Agency, for those who have lost their homes as a result of tornados, hurricanes and other natural disasters.

A lot of people don’t realize just how important Alabama’s manufactured housing industry is to our state and our country,” said AMHA Deputy Director Lance Latham. “This proclamation is a great way for us to raise awareness about our industry and the homes we build. We appreciate Gov. Ivey taking the time to recognize our industry and honor those who are involved in the industry or live in one of our homes.”

Manufactured homes are the only type of housing that is built to a national standard.

All manufactured homes must be built to construction and safety standards established by the national Department of Housing and Urban Development (HUD).

Manufactured homes are inspected by government-contracted personnel during construction.

All “manufactured homes that are installed in Alabama – including pre-owned homes – must be inspected by the state and meet the state’s federally-approved installation standards,” said the AMHA.

Along the coastal region of the state, manufactured homes must meet Wind Zone 2 standards, meaning they can withstand sustained winds of at least 100 miles per hour,” said the release, while the rest of the state is Wind Zone 1.

Manufactured homes are built using many of the same materials that are used in site-built homes.  That said, they “are less expensive because manufacturers save money by buying materials in bulk and building the homes inside a plant using a more efficient process that allows manufacturers to avoid costly weather delays and higher labor costs that can increase the price of a site-built home.”

Census Bureau data suggests that manufactured homes are about half the cost of conventional construction, on a per square foot basis, with land costs not included in either case.  ## (News, analysis and commentary.)

 

(Third party images are provided under fair use guidelines.)

Related Reports:

State Inspector Becki Jackson – Safety & Quality of Manufactured Homes

UltimateManufacturedHousingFactsDataInfographicNotMobileHomeTrailerHouseManufacturedHomeLivingNews

https://www.manufacturedhomelivingnews.com/the-ultimate-manufactured-home-industry-fact-data-and-insights-bullets-plus-at-a-glance-infographic/

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.