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Posts Tagged ‘condos’

Affordable Housing Focus Group, Comparing Housing Options, Rent, Conventional, Condos, Manufactured Homes

March 6th, 2018 Comments off
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The video is near the end of this post.

Even during ‘boom times,’ the manufactured home industry struggled with certain issues.  Experts and advocates often point to regulatory or financing challenges.

 

 

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Credits, MHI, Cavco.

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Graphic provided by Ross Kinzler when he was then the executive director of the Wisconsin Housing Alliance (WHA).

Beyond the ‘lending and legal,’  the core challenge goes under many different labels or monikers.

  • Stigma.
  • Image.
  • Once true, but now outdated realities.
  • Outright myths.
  • Prejudice.
  • Lack of proper understanding.
  • Need for education.

The best information in the world must still be accepted or at a minimum, and considered by those who hear, see, or read it.

The industry doesn’t need hype or exaggeration.

What manufactured housing needs is to have reality be properly presented by credible voices.

The Daily Business News will preview today part one of a multiple episode video captured near Fairhope, AL, in the appealing Gulf Shores/Pensacola area.

You don’t have to be told that these are not paid actors.

Nor where the participants given anything, other than a good meal and gas money for the drive to the restaurant where this focus group was conducted.

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Manufactured home professionals, individually must look reality in the eye. If everyone else ignores reality, the ones who grasp it are logically best able to advance.

 

Affordable Housing Focus Group, Episode (Part) 1

The entire focus group session lasted for about an hour, but this first part  – episode 1 – below is about 5 minutes and 5 seconds.

This isn’t about rah-rah. Rather, it’s about helping open minds.

It’s about education, through questions and answers in a group setting from those who know. That means, viewers discover credibility.

You can see glitzy productions in manufactured and modular housing.

If pretty pictures or great videos were all that it would take to sell more manufactured homes, then manufactured housing shipments would be somewhere between 500,000 and a million new homes a year.

But the industry finished 2017 with some 92,900 shipments.

Obviously, fancy videos and great looking websites alone clearly aren’t doing the job the industry needs.

By contrast, Inside MH has done videos with residents, experts and industry professionals that when they are shared as we suggest, result in a big increase in business.

Why?

Because what well qualified home shopping viewers are watching the video for is insight. When they find authenticity, they’re loving it.

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Pre-Louisville, the Inside MH Road Show team traveled to Key Allegro Villas in Fairhope, AL between Mobile, Pensacola and near Gulf Shores, where a 55 plus community is growing near the warm winds and waters of the Gulf of Mexico.

The purpose of many of our Inside MH videos is get people who know to reveal what is.

It’s about information, and it can at times be entertaining.

But the goal is opening minds and providing accurate insights.

People sense authentic, genuine people and what’s real in interviews.

That in turn results in opening more minds.

This isn’t something you can do for yourself.  Experience and third party research alike tell us that for this to be effective, it must be done by a well-informed, third party media. The by-product of such educational videos routinely is, that more people buy.  For an example of how it works, see the report and video interview, linked below.

 

Manufactured Housing’s “Duh!” Monday Morning Sales Meeting

Let’s nail down a key point for this focus group, or any of our video interviews.  Given reality, consistently told in an authentic way, and professional, ethical service the industry can be revived and grow to new record highs, and do it in a sustainable fashion.

To rephrase, these are not ads.  They’re educational.

That’s what moves our operation. Opening minds to reality in ways that can advance the industry for good.

Every thing we do has the goal to address and reveal the cures for the issues that keep manufactured housing far below its potential.

We will soon post a version of this on MHLivingNews.com.

With no further adieu, here’s the video.

 

When several clients report 200 to 500 percent or more growth rates, and do so with happy new customers, that says it all.  “We Provide, You Decide.” (News, announcements, analysis, commentary.)

Related:

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Update:: the Affordable Housing Focus Group story ranked Page 1, #2 on a Google search for the date/time shown. For image search results and more details, click here or the above.

(Third party images, cites are provided under fair use guidelines.)

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award-winning consulting, publisher, web, video, recruiting, sales training, business development service provider.

MHLivingNews.com | MHProNews.com | Office 863-213-4090 |

Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

 

Manufactured Homes Protected by State Law

July 15th, 2014 Comments off

The Massachusetts Homestead Act protects homeowners from having their homes sold off to pay unsecured debts such as credit cards and lawsuits, providing they live in the home as their principal residence, according to thevalleydispatch.com. It does not apply to mortgage payments or taxes or liens on the property, but does protect up to $125,000 in equity on the home. The automatic protection applies to manufactured homes just as it does to single-family, condos, multifamily of 2-4 units and co-ops. MHProNews understands if the homeowner passes away the protection continues for the spouse and dependent children. ##

(Photo credit: Liberty Homes, Inc.)

55+ Housing Market Makes Strong Headway

February 4th, 2014 Comments off

The National Association of Home Builders (NAHB) reports in their 55+ Housing Market Index (HMI) that builder confidence has risen sharply for Q4 2013, compared to the same period last year, in all three segments—single family homes, condominiums, and multifamily rental. Based on a survey that asks builders if current sales, prospective buyer traffic and expected sales for the next six months are good, fair or poor, with 50 as the middle between good and poor, from a year ago all segments of the 55+ single-family HMI increased: present sales rose 26 points to 53, expected sales for the next six months rose 24 points to 62, and traffic of prospective buyers increased 9 points to 33.

In multifamily, the 55+ condo HMI increased 16 points to 35, the highest 4th quarter reading since the index began in 2008. Present sales spiked 20 points to 37, anticipated sales for the coming six months rose 15 points to 40, and traffic of prospects increased nine points to 30. MHProNews.com follows this index monthly, and understands these numbers are significantly higher than most all of the reports.

The 55+ rental indexes also notched strong gains in the third quarter. Present production increased 12 points to 43, expected future production rose 12 points to 46, current demand for existing units increased 16 points to 54 and future demand increased 16 points to 55. Says NAHB’s David Crowe: “The 55+ segment of the housing market contains more discretionary purchases so as expected it has taken longer for that segment to join the housing recovery.”

(Image credit: National Association of Home Builders)

Multifamily Sector Continues Rebounding

May 31st, 2013 Comments off

Where any number over 50 indicates more builders see the market as improving rather than getting worse, the National Association of Home Builders (NAHB) Multifamily Production Index (MPI) dropped two points to 52, while still marking the fifth consecutive quarter with a reading over 50. The MPI measures construction of low-rent units, market-rate rental units and for sale units, usually condos. “The apartment sector overall has largely recovered since the downturn, so we have now reached a level of development that is close to equilibrium and can continue at this pace,” said W. Dean Henry, chairman of NAHB’s Multifamily Leadership Board. “With that said, there are still certain markets around the country that have room to grow.” Meanwhile, the Multifamily Vacancy Index (MVI), which measures the multifamily housing industry’s estimation of vacancies, rose seven points to 38. The lower the MVI number, the fewer the vacancies, MHProNews has learned. Since peaking at 70 in Q2 of 2009, the MVI improved consistently through 2010 and has been at a fairly moderate level throughout 2011 and 2012.

(Photo credit: pocketneighborhoods–Gleancairn Cottages, Fla.)

Containers to Condos

May 30th, 2013 Comments off

According to the huffingtonpost.ca, Keith Dewey used eight 20-foot shipping containers to construct a 2,000 square-foot house on a lot of 40 feet by 42 feet in Victoria, British Columbia, Canada. Thought to be Canada’s first shipping container building, residential designer Dewey says Zigloo Domestique was inspired by a 20-foot container called Future Shack designed to deploy and be ready for emergency housing within 24 hours. While Dewey and his family live in the container house, he is developing 2,000 shipping containers into a high-density condominium complex south of Edmonton, Alberta. MHProNews has learned approximately 1.4 million shipping containers are returned to Asia each year to be recycled.

Community Closed for Waterfront Development

May 20th, 2013 Comments off

The tri-cityherald informs MHProNews the Clover Leaf land lease community in Kennewick, Wash. was sold in February, 2013 to BW Land which is developing the 22 acres into a waterfront of shops, condos, and hotels. BW sent out eviction notices to residents, giving them 30 days to move, but retracted when they realized the order would not stand up in court. The majority of the 36 residents moved after the first notice, but the remaining ones have now been given one year from April to find new living quarters. BW had begun using heavy equipment in the community but stopped after residents complained of the large holes left by tree removal and unsafe conditions. Tempers have flared to the point of police being called, but now BW is considering offering financial assistance to help residents move because they do not want to wait until April 2014 to begin development work.

(Photo credit: Christopher Weddle/centredailytimes)

Modular Subdivision Proposed with 474 Homesites

April 24th, 2013 Comments off

The estevanmercury tells MHProNews the city council in Estevan, Saskatchewan, Canada is considering two proposals to help ease the housing shortage in the city. One is a modular subdivision with room for 474 homes proposed by developer Kurtis Dmuchowski of Regina-based West D Construction. He has offered to buy the land from the city, the council will have to rezone the land, and the home sites will need to be built up to remain above the Saskatchewan Water Security Agency’s one in 500 year flood design elevation. The development will be registered at bare land condos, meaning the residents will own the home and the site. Dmuchowski intends to start with 75 homes which he says can be move-in ready by early fall 2013 if all the pieces fall into place soon. “This will be attractive to families looking to live in Estevan in a well maintained, landscaped, affordable setting,”  he noted. Now that the Estevan Council has given a first reading to rezone the property, residents have two weeks to voice concerns about the development. Estevan is in the southeast part of the province just above the North Dakota border.

(Image credit: city of Estevan)

Conversion Statute in the Legislative Mix

April 5th, 2013 Comments off

Following up on an earlier post concerning legislation that a California manufactured home owners association is promoting in the state legislature, santamariatimes informs MHProNews SB 510 addresses the conversion of MHCs to resident owned communities/sites and condos. The new measure gives local jurisdictions authority to determine by survey if at least a majority of residents support the conversion. In addition, the law would allow local government to adopt their own regulations to implement the measure.

(Photo credit: Bentwood MHC–Brentwood, Calif.)

Modular Homes Rising near Baltimore

March 20th, 2013 Comments off

According to baltimoresun, while new home construction is on the rise in Harford County, MD just northeast of Baltimore, it is well below the 1,800 to 2,000 residential permits issued in the early 2000’s. In 2012 the county issued 450 residential building permits for modular homes, townhomes, apartments and condos, 240 of those for single-family dwellings. Homes that took up to 18 months to sell in 2008 are now on the market less than six months, says Jim Richardson, director of the county’s Office of Economic Development. MHProNews has learned most of the existing homes currently on the market in the county are REOs owned by banks or those going through the short sale process.

(Photo credit: merchantcircle–modular home under construction)

Phoenix Overcoming Bad Housing News

January 2nd, 2013 Comments off

Nationalmortgagenews reports from Phoenix, Ariz. as the number of lender-repossessed homes on the market declined 43 percent from Nov. 2011, the median price of previously-owned homes and condos hit $167,500, the highest level since Oct. 2008 when the median price was $175,000. MHProNews has learned, according to DataQuick of San Diego, the November median was 39.4% below the Phoenix area’s all-time peak of $264,100 in June 2006, but it 41.5% higher than the median’s post-peak trough of $118,347 in August 2011. Additionally, the number of existing homes and condos sold in November hit a seven-year high, 8,525 units, down 3.8 percent from Oct. 2012 but up 9.8 percent from the previous Nov.

(Photo credit: PhoenixHomes)