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Declining Manufactured Home Shipments More Serious Than Retailers, Communities Being Told

May 6th, 2019 Comments off

 

DecliningManufacturedHomeShipmentsMoreSeriousThanRetailersCommunitiesBeingToldDailyBusinessNewsMHProNews

The new data for March 2019 is in. This May 2019 HUD Code production data update is arguably more serious than any other bloggers or trade media in manufactured housing dare publish.

 

This Daily Business News on MHProNews report will reflect the latest toplines. But it will also shed light on how this 7 month trend arguably more serious than alternative theories promoted by numerous ‘association mush’ sycophants that are emanating from several corners of MHVille.

Let’s bullet some of the reasons why this new data further below is arguably worse than what many are saying.

 

  • First and foremost, there is an affordable housing crisis. FEMA, inventory adjustments, and other excuses that Joe Stegmayer, Kevin Clayton or others who regurgitate their words without analysis have shared are arguably just that, excuses.  Stegmayer contradicts himself on that very point, as the link above reflects, because encountering declining new manufactured home shipments during a growing affordable housing crisis is arguably a klaxon that should signal ‘all hands-on deck’ to get to the root issues.
  • Thousands of manufactured homes that are going into manufactured home communities are rental units. As MHProNews exclusively reported, taken in aggregate, there are producers – both MHI, MHARR members or non-aligned producers of HUD Code manufactured homes – that have told the Daily Business News on MHProNews the following for years.  If rentals going into manufactured home land-lease communities were factored out, the true level of new home sales has been largely flat or are declining in numbers of states.
  • Given the arguably growing number of negative reports in the media that can be traced back to the influence of Warren Buffett dark-money recipient non-profits, such as Manufactured Housing Action (or MHAction) is an issue that MHProNews alone has raised publicly.
  • Bad news stories coming out of Iowa, California, Colorado, New York or other states are routinely connected to MHI “big boy” community or other members.

Let’s be clear.  There are retailers, communities, and producers who can sincerely report improving results in new home sales. But that doesn’t change the fact that the overall trends are down.

What follows are details from the Manufactured Housing Association for Regulatory Reform (MHARR), released earlier today.  It should be noted that MHARR makes their reports, used as is with proper credits, available for others to publish. Which begs the question. Why does MHInsider, George F. Allen, MHR, or others fail to publish these kinds of reports?

More after their report, which follows.

 

FOR IMMEDIATE RELEASE                                                            Contact: MHARR

(202) 783-4087

 

HUD CODE PRODUCTION DECLINE CONTINUES

 

Washington, D.C., May 6, 2019 – The Manufactured Housing Association for Regulatory Reform (MHARR) reports that according to official statistics compiled on behalf of the U.S. Department of Housing and Urban Development (HUD), year-over-year HUD Code manufactured home production declined once again in March 2019. Just-released statistics indicate that HUD Code manufacturers produced 7,590 homes in March 2019, down 14% from the 8,830 homes produced in March 2018. Cumulative industry production for 2019 now totals 22,359 homes, a decline of 12.4% from the 25,531 HUD Code homes produced over the same period in 2018.

This ongoing significant production decline, following a long period of only modest industry growth after its modern-era production low in 2009, underscores the importance and validity of the decision by the MHARR Board of Directors to begin aggressively tackling (by mid-May) three major issues – zoning exclusion, placement discrimination, and the failure of the Government Sponsored Enterprises, to date, to provide market-significant securitization and secondary market support for manufactured home personal property loans. These three major issues, individually and in combination, have worked to inhibit and stifle the growth of the manufactured housing market after the industry’s outstanding homes leave the factory, and deny millions of Americans the affordable, non-subsidized homeownership that manufactured housing can uniquely provide.

ManufacturedHousingAssocRegulatoryReformMHARRTop10ShipmentStatesManufacturedHomesMarch2019v2018BTW, the video posted below is the source for the feature image above. It is a reminder of what several publicly traded companies investor reports reflect. Namely, that they are a source of about 1/3 of all new HUD Code manufactured home orders.  In the case of many land-lease communities, those properties are often buying rental housing to fill vacant sites, instead of filling vacant sites with sold or spec-for-sale manufactured homes.

 

 

 

It will also be recalled that some weeks ago, the Wisconsin Housing Alliance (WHA) Executive Director Amy Bliss told MHR that she was worried about a possible downturn.  But that was in the wake of MHI – who Bliss is arguably a routine surrogate for – was touting “momentum” in the MHI self-promotion video.  Given that MHI could or should have advance data on these trends, one can argue that MHI deliberately misled their own members.  To ‘soften’ what the powers-that-be knew was coming, did Bliss float her comments? 

 

 

MHI’s outside attorney had the chutzpah to threaten MHProNews for reporting the following using their own graphics and stills. 

 

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Warren Buffett was right about good journalists asking the questions others have not. Why aren’t others in the industry asking these questions? Why is MHI telling exaggerations at best, arguably demonstrable falsehoods at worse, to their own members and the industry at large?

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MHI’s own member companies make the point, in their own words, that the industry is preforming under its historic norms.

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See the related reports, below the bylines, free email headline news signup, other offers, and notices. 

Others are peddling spin, propaganda, deception, lies – whatever one may want to call it. Perhaps that’s why MHProNews traffic has roughly doubled in about a year

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That’s this Monday evening edition from the #1 most-read “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

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Sun Communities Under the Hood – Data Reveals – Manufactured Homes, Communities, Comparisons with Conventional, Multifamily Housing

April 12th, 2019 Comments off

 

SunCommunitiesLogoSUIDataRevealsManufacturedHomeCommunitiesComparisonsWithConventionalMultiFamilyHousingDailyBusinessNewsMHProNews

Someone might take HBO’s Last Week Tonight with John Oliver satirical hit on “Mobile Homes” at face value.  For those lacking sufficient insight, they might be left with the impression that buying a manufactured home is stupid, because the industry is filled with nothing but heartless sharks.  The examples they gave included Warren Buffett, Clayton Homes, and Frank Rolfe, among others.

 

While the industry arguably has problems, as the fact-check of Oliver’s video linked here reflects, those internal and external challenges are from a minority of firms, not the majority.

 

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MHProNews is pro-free enterprise, as well as pro-consumer. Money honestly earned is to be celebrated, not denigrated. What John Oliver’s report spotlighted does not apply to all firms, it only applies to a few, albeit typically larger ones.

 

What follows is not a fact check, but rather a review of the most recent Sun Communities investor relation information.

This is not an endorsement, nor a critique.  Publicly traded companies are not guaranteed to provide accurate information, but they certainly are required to provide accurate information with plenty of disclosures.

SunCommunitiesIncSUIManufacturedHomeSalesPriceComparisionConventionalHousingCostFeb2019IRDec312018DataManufacturedHomeCommunityDailyBusinessNewsMHProNews

This first slide addresses the surprising value comparison, that Oliver’s video did note. Oliver’s video called for communities to become ROCs – resident owned communities. As Paul Bradley, ROC USA President , cited by Oliver’s video, told MHProNews, there are good community operations. It would be unfair to reject them all, they should be discerned on a case by case basis. Beyond ROCs, Oliver did not provide any options that could supplant the value that manufactured homes offers the public, particularly those who may not be in a position to afford a conventional house.

 

The timing for this report here on MHProNews is relevant for this reason.

 

SunCommunitiesIncSUIRentalofManufacturedHomeVsOtherRentalComparisionsFeb2019IRDec312018DataManufacturedHomeCommunityDailyBusinessNewsMHProNews

 

While the Oliver video, relying in good measure on the MHAction white paper previously reviewed on the Daily Business News. So careful, regular MHProNews readers were not taken by complete surprise by the claims by MHAction and their strategic allies – the Private Equities Stakeholder Project and Americans for Financial Reform – in their strike on the industry’s giants. ICYMI, the report is found at the linked text-image box below.

 

“Billion Dollar Empire Made From Mobile Homes,” What Washington Post’s Peter Whoriskey Didn’t Report

 

With that brief backdrop, let’s unpack some information developed by Sun Communities Inc (SUI).

 

SunCommunitiesIncSUI-MHGrowthRVGrowthMHProductionVsShareSingleFamilyHousingStarts-Feb2019IRDec312018DataManufacturedHomeCommunityDailyBusinessNewsMHProNews

Manufactured housing is underperforming, as the third graphic above reveals. What the second graphic doesn’t reflect is that 20 years ago, RVs trailed manufactured home (MH) production by 3 to 2 in favor of MH. Today, RVs outsell MH by some 5 to 1.

 

Per their website, The company owns and operates or has an interest in 371 manufactured housing and recreational vehicle communities located in 31 states throughout the United States and Ontario, Canada, as of December 31, 2018. Sun Communities’ portfolio consists of over 128,000 developed sites.”

 

CostToMoveManufacturedHomeRararityMovingManufacturedHomeSunCommunities2-2019ManufacturedHomeDailyBusinessNewsMHProNews

 

They added that, “Established in 1975, Sun Communities became a publicly owned corporation in December, 1993. The company is a fully integrated real estate investment trust (REIT) listed on the New York Stock Exchange under the symbol: SUI.”

 

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The SUI stock trend for the last five years was inserted by MHProNews as shown above, per Bloomberg on 4.11.2019.

 

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The screen captures shown are from their most recent Investor Relations (IR) presentations herein are not necessarily in sequence.  Once more, our purpose here is to use their information to shed new light on the MHAction white paper, which was a behind-the-scenes driver for Oliver’s viral video.

A secondary benefit of this report is to clarify for investors and perhaps shaken, newcomers to our industry that this industry isn’t as predatory as some might want to make it appear to be.   The balance of the Sun IR report is found here as a download.

That MHAction white paper spotlighted some egregious scenarios that have in fact occurred in the industry. Here on MHProNews and our sister site – MHLivingNews – we’ve features some of the same data, but always with bright line distinctions between the few that do such deeds, vs. the balance who strive to do business in an honorable fashion.  Why didn’t MHI make that argument?  Or is it because those who were spotlighted where essentially all tied to MHI, and the Omaha-Knoxville-Arlington axis?

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

That’s this morning’s initial edition of News through the lens of manufactured homes, and factory-built housing.” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

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NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

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For Want of a Nail – Manufactured Housing

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HUD Study, Analysis of Zoning Discrimination Against Manufactured Housing Sought

 

 

 

 

 

Independent MH Communities, Retailers – NAMHCO’s Susan Brenton Says What Fueled Break from Manufactured Housing Institute (MHI)

March 30th, 2019 Comments off

 

NAMHCOlogoMHIbreakLogoIndependentCommunitiesRetailersSusanBrentonSaysWhatFueldBreakfromManufacturedHousingInstituteDailyBusinessNewsMHProNews

It is a principle of good medicine and good business that one must treat the underlying cause(s), and not merely the symptoms of an illness or problem.

 

The headline topic will follow this rapid thumbnail of mobile/manufactured home (MH) history, which will prove useful to new and longtime readers alike.  It will also tee up Susan Brenton’s insights in useful ways for industry professionals, investors, advocates, and researchers.

For decades, part of the business model of the mobile home industry – which later evolved into the manufactured housing industry – was that independent retailers sold homes that went either into ‘mobile home parks’ or onto privately property.

During those decades, while some MH community owners sold and/or rented housing, the more common practice was that they developed and then leased home sites to the buyers or owners of a mobile or later a HUD Code manufactured homes. The bulk of those home sales were made by manufactured home ‘dealers’ or ‘street retailers.’

New manufactured home (MH) communities sprang up, as other communities filled up.

MH Retailers and community owners alike benefited from that long-established business model. Note too that this early business model for the industry served and benefited consumers and MHC residents.

In the 1950s through much of the 1990s, MH Communities had to compete for the business of residents. The stories that have become more common in roughly the last 15 (+/-) years of communities closing, being sold off for big box stores or other forms of multiple-family housing redevelopment were not yet occurring. The related displacements of residents were thus not generating problematic events for those owners, nor vexing headlines for those in the industry. The organization of resident groups in MH Communities to ‘defend against’ their ‘landlords’ is a more recent phenomenon. Why? Because MH residents and MHC managers had an alignment of interests.

 

As long-time or ‘veteran’ industry professionals know, the development of new land-lease communities continued into the 1980s and the 1990s. It was after 2000 that the pace of new communities opening began to slow to a crawl, while community closures for a variety of reasons began to pick up steam, and make often sad news.

 

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Community closures like Lowry Grove sparked protests and headlines. But what has routinely not occurred is a deeper look at what has caused these troubling issues in the first place. Estimates on the numbers of community closures now runs into the thousands.  Meanwhile, consolidators are buying up properties from independently owned MHCs. 

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Thousands of manufactured home communities have closed since roughly 2000. By contrast, relatively few new communities have come on-line. That combination of facts impacts industry, consumers, and government alike.  Affordable housing is being lost, but once again, the root causes of the issues are often misunderstood.

 

While somewhat simplified, millions of MH home owners and thousands of MH professionals that reflect back can see that pattern as an accurate reflection of what occurred.

In the 1980s, some may recall the S&L or savings and loans crisis.  There was turbulence in the housing and finance sectors, but not at the same level as occurred in 2008. There were peaks and valleys in the sales of new housing, including what by then was HUD Code manufactured homes.

 

ManufacturedHousingVsTotalCompletedHomesLegacyHousingS1FilingIPODailyBusinessNewsMHProNews

The use of this graphic here should not be construed to mean that Legacy agrees or disagrees with this thesis. That said, Legacy clearly believes in the future of the business, because they are raising capital to expand their retail base. It was part of their IR information.  This graphic shows the trend lines of both new MH shipments by years, and also the percentage of MH to conventional housing starts.  MH is underperforming on both levels.  The loss of thousands of independent MH retailers is one factor in that milieu. 

 

It was during the resurgence of sales and the production of manufactured housing in the 1990s that several states saw a significant percentage of new single-family housing stock construction were factory-built HUD Code homes.

There are those who say that easy financing fueled that surge in the 1990s. Beyond question, that played a role, because lending is always a factor in robust home sales.

But it is arguably too much to say that easy lending was the only factor. The quality and appeal of manufactured homes continued to evolve after the start of HUD Code homes on June 15, 1976.

The price advantage of manufactured homes over site-built homes remained steady in the 1990s. It was researchers for the Fannie Mae Foundation and Harvard’s prestigious Joint Center for Housing Studies that pointed to such various realities of increasing appeal, durability, energy and purchase cost-savings.  Based on an ever-growing need for new housing stock, those university and third-party level researchers began to project that the trend lines favored a continued growth of the housing market share for manufactured homes.

 

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Why did Belsky miss his predicted date? Because it came before Buffett’s entry into MH? See the more detailed report and video, found here.

 

Belsky was quoted for a time in the literature of the Manufactured Housing Institute (MHI).  But a check of his name today reveals nothing on the MHI website.  Curious?

 

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What Happened?

The two quotes from Belsky above have been pared by the Daily Business News on MHProNews. They should not be thought of as spoken by Belsky as one line after the other. Rather, those two pared thus reflect strong realities that researchers like Belsky recognized.  They are accurate sound-bites that drill down to essential points.

In the 1990s and into the early 2000, there were numerous lenders in the manufactured home space.  Even in the 1980s, there were financial services firms, such as Lenders Services Inc (LSI) or AGIC in cities like Tulsa, OK that acted as middle-men between those banks, S&Ls or other financial institutions and the authorized sellers of manufactured homes.

As the manufactured home repossession rout of the late 1990s and early 2000s occurred, numbers of those finance companies – for example, Ford Motor Credit or the Associates – exited the business. Unlike site-built housing, many of those manufactured home lenders never returned to serve the industry.

By 2003, when Warren Buffett led Berkshire Hathaway bought Clayton Homes, Oakwood Homes, and some associated lending units, the MH industry was down, but not out. As Kevin Clayton said in the video in the report linked here, their firm used to have a road show that met with investment capital sources to raise capital to finance manufactured homes via their own captive lender. At the time, Clayton wasn’t in first or second place among the top producers or sellers of manufactured housing, that was still Fleetwood and Champion.

With Buffett’s deep Berkshire pockets, Clayton Homes need to fret about raising capital to finance new home sales vanished for Kevin Clayton and his firm’s team. Clayton said in the video on the page linked above that it was like saving several weeks a year in time, just because capital and reporting demands had been dramatically reduced.

Wall Street’s taste for MH finance paper had soured by 2004, so Berkshire owned Clayton had more than one strategic edge in the marketplace.

After the 2008 mortgage/housing collapse, which somewhat followed the pattern that occurred in manufactured housing a decade earlier, new starts in conventional housing sank like a rock. So did the values of existing housing. As Belsky observed, credit is part of the lifeblood of all housing.

By the time that Tim Williams from Berkshire owned 21st Mortgage Corp issued the first of his 2 now infamous letters linked here, that cut off of lending effectively took out or ‘knee capped’ numerous independent retailers.  That must not be thought of as a once and done event, as insider tips have revealed that it has occurred on floorplan lending by 21st more recently too.

That loss of thousands of retailers, chronicled in part by the Atlantic, IBISWorld and others, disrupted manufactured housing in several ways.  What they never identified, that tips by insiders to MHProNews did, was what arguably was a key that sparked that collapse.

In no particular order of importance, the loss of independent retailers impacted the following:

  • harmed the interests of the independent producers of HUD Code manufactured homes that sold largely or exclusively through those independents. Several long-time producers were put out of business, why?  In part because of the cascade or domino effect of losing their retailers.
  • The loss of street retailers also harmed the interests of independently owned manufactured home communities (MHCs). Because most communities relied upon retailers to fill their spaces, when retailers vanished, so did many of those new arrivals into MHCs.
  • Needless to say, nearly all aspects of manufactured housing that supply the industry were harmed. From suppliers, vendors, service, utilities, financial services, installers, transporters, experts or consultants, etc.  Lose sellers, production is lost, and a downward spiral occurs. Who benefited?  Consolidators.
  • The loss of independent retailers also harmed the interests of consumers and residents in manufactured home communities. Consider this point, among many that could be listed.  So long as a community is at or near capacity, much like a conventional housing subdivision, the only way to ‘get in’ is to buy an existing home.  That protected the value of those home owners.  When new communities are no longer were being built at the historic pace, and existing communities’ lost residents for a variety of reasons, imbalances occurred.
  • Those imbalances harmed the interests of most independently owned MHCs, and it harmed the interests of the residents in those communities too.
  • Until more land lease communities began to sell their own homes, vacancies meant that their property values were reduced.  These factors harmed consumers and independents, but could be construed to have made property values lower, and thus aided in the consolidation of communities into the hands of consolidators.

 

While there is more to that historical outline, that is sufficient to set-the-table for the comments of Susan Brenton to other independents Thursday afternoon, 3.28.2019.

 

What Susan Said…

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Brenton wears more than one hat, including duties for the new NAMHCO trade group.

Susan Brenton from the National Association of Manufactured Housing Community Owners (NAMHCO) shared several examples of issues that from her perspective and that of her community owner/members that the Manufactured Housing Institute (MHI) had failed to resolve for years.

In some cases, per Brenton, there were issues that she raised with the Arlington, VA based MHI that they were uninterested in addressing.

Let’s look at an example she gave.

While MHI is posturing with their members to this day that they are working with the Government Sponsored Enterprises (GSEs) to get more lending, NAMHCO has taken that ‘bull by the horns’ and began making a direct effort.

In doing so, they learned that locally based team members of Fannie Mae didn’t even know what manufactured housing was.

That’s stunning, given that the Duty to Serve (DTS) manufactured housing became federal law, in good measure though the efforts of the Manufactured Housing Association for Regulatory Reform (MHARR) to get that into the Housing and Economic Recovery Act (HERA) of 2008.  Rephrased, more than a decade after HERA and DTS became law, and Fannie Mae officials that Brenton and her colleagues met with had no clue what a manufactured home was?

That speaks volumes.

That also begs these questions. How can the GSEs claim to be fulfilling their Duty to Serve Manufactured Housing when their own team has examples of employees unaware of what our industry does?  How sincere can the GSEs be at fulfilling the law, when their staffers have so little understanding of the industry that they are supposedly going to serve as mandated by federal law?

 

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Another discovery Brenton shared with independent retailers, producers, and other attendees on Thursday was the following. There were potential avenues for ‘carve outs’ from the Consumer Financial Protection Bureau’s MLO rules that MHI was reportedly disinterested in addressing. Brenton was reportedly told by their staff that MHI’s plate was too full to consider working with another group Brenton and her colleagues encountered that was doing seller financing.

MHI was too busy to consider working with them, even though Brenton and their communities were dues paying members.

Out of frustrations like those that clearly harmed the interests of independently owned communities, community associations broke ranks from MHI.  Here is how Neal Haney put it.

NealTHaneyNAMHCOWhyBreakawayfromManfuacturedHousingInstituteMHI

Once the rules of engagement and methods used by an opponent are better understood, then one can often predict what will follow. 

 

It remains to be seen what NAMHCO’s direct lobbying efforts with the GSEs will produce. But at least an effort is being made.

What in hindsight is increasingly clear is that the ‘smoking gun’ of the letter by Williams at 21st not only harmed the interests of independent retailers and producers of HUD Code homes.  It arguably likewise harmed the interests of independently owned communities, residents, lenders, and others in the industry supply and services chain.  Never forget that even U.S. Bank, who was doing profitable and successful lending in MHVille post 2003, finally exited the business after MHI failed to head of the implementation of the rules of Dodd-Frank.  U.S. Bank cited low sales volumes and the regulatory risks from making those loans.  Other examples could be named, but that makes the point.

 

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Some Takeaways from Fix the MH Industry Tricks Meeting

We will return to some of the other lessons and insights from Thursdays “Fix the MH Industry Tricks” meeting in the near future.  But for now, let’s note the following ones.

The school of hard-knocks from the domino effect of what Berkshire brands arguably caused as outlined in the account here is one that continues to be unpacked. Millions of residents, and thousands of independent owned businesses have been harmed.

Meanwhile, Arlington, VA based MHI did…what?  They certainly appear to have taken the Omaha-Knoxville party line. Whatever seemed to be contrary to that Omaha-Knoxville-Arlington axis’ goals went unaddressed.  That’s not just true for communities, it is true for retailers too.

 

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Some pundits, such as blogger George F. (F?) Allen have attempted to mischaracterize the work of MHI and MHARR. MHI clearly says of themselves that they represent “all segments of factory built housing,” that means retail, communities, lenders, suppliers and the like, not just producers. By contrast, MHARR clearly says that their focus is on the interests of the producers of HUD Code manufactured homes. So while MHARR has an indirect interest in lending, communities, or retail, that is not their mission. That said, MHARR members and leaders have voted to support the establishment of new post-production groups that would faithfully represent the interests of retailers, communities, and other segments of the industry. Allen’s characterization is arguably false, erroneous, or deliberately misleading. What is sadder, perhaps, is that Allen and Spencer Roane claim to represent the interests of communities. If so, why don’t they loudly and proudly call out MHI and Omaha-Knoxville for the ways that they’ve harmed other communities, and independents at large?

 

Brenton told the retailers, independent producers of manufactured homes, and the other interests represented Thursday at the “Fix the MH Industry Tricks discussions that she absolutely saw the value to creating a new non-production trade group that retailers and others could participate in.

What she implied was clear, as Haney or MHI award-winner Marty Lavin has previously said. If the interests of the big boys don’t align with those of the independents, it is only the big boys that benefit from MHI.

 

SoTheAssociationMHIIsNotThereFortheIndustryUnlesstheinterestsoftheBigBoysJointheIndustry'sMartyLavinMHIAwardWinnerQuoteMHProNews

MHProNews looks at the facts, considers the sources, and follows the evidence. MHI earlier last year, and for years before, MHI routinely replied promptly to all inquiries. But since we’ve spotlighted the problems and concerns, they’ve gone silent. Why? If the facts are on their side, why not make offer a cogent explanation?

 

Closing Notes of Keen Importance – Who Didn’t Come

Despite being personally invited to attend, neither Kevin Clayton, Joe Stegmayer, Tim Williams, Tom Hodges, or any MHI staff leaders opted to attend.  Why not?

 

EmailKevinClaytonHUDTimWilliamsMarch222019

These are some of those who have been invited to attend. We blocked out the specific email address, to respect their professional privacy. But the company or organizational names are shown on the above.

 

They were given the specific opportunity to explain or debunk to the industry attendees their respective views regarding the various allegations made by MHProNews, MHLivingNews, MHARR, NAMHCO, and a variety of others.  Their silence is their constitutionally protected right. But their silence also leaves the record of our publishing unchallenged. Our allegations stand on the merits of their own words, documents, follow-the-money trail and trend lines, plus that Kevin Clayton video evidence.

Two ‘publishers’ of MH industry news were also specifically invited by our publisher to attend the “Fix the MH Industry Tricks” meeting. One of those two was Darren Krolewski of MHInsider.  Apparently coming and perhaps having to write about the meeting wouldn’t fit their pro-Clayton, pro-MHI, pro-big boy narrative?

Maybe that is why their magazines go largely un-picked up at Tunica and elsewhere?

MHInsiderDailyBusinessNewsMHProNewsTunicaShow2019Day2

A photo of another rack at Tunica appears almost untouched. The industry’s pros, given a choice between fluff and reality often chose the real deal.

 

The other publisher specifically invited was one that privately called Clayton “evil,” but he nevertheless said he didn’t want to buy into the concerns over antitrust and other legal or MHI related issues.  That same publisher that thinks that Clayton is evil” said he wants to get along Clayton and MHI, and gladly publishes only “fluff” that makes the industry “look good.”

But how does one cure a problem who’s root causes are largely going unaddressed? Once more, one is left with the medical or good business practices analogy mentioned at the top of this article.  If the only thing that is dealt with are symptoms, then the core issues will continue to fester.

 

LATonyKovachHenryFordQuotesPrettyPicturesAchieveGoalsDailyBusinessNewsProNews

Finally, while not specifically invited, other industry bloggers and writers failed to make the “Fix the MH Industry Tricks” scene. Where was George F. (F?) Allen?  Where was Spencer Roane, Kurt Kelley, Suzanne Felber, or others?  Did they not want to hear accounts like those of Brenton, that might shake up their “inclusive,” self-serving, and ‘happy talk’ industry views? These are not meant as personal slams against any of those mentioned, who can be very pleasant people. Rather, these are valid questions as to what drives those that publish content that industry readers are supposed to ‘learn’ from.

One of those that wasn’t able to attend that was among those that said they wanted to said this. ‘You guys are the only publication [MHProNews] that deals with the realities of manufactured housing.  Thanks for telling it like it is and standing up for the [interests of] independents in the industry.’

As the above should also reflect, standing up for independents is also standing up for the legitimate rights of consumers. When the system is rigged, there are a variety of consequences that arguably harms taxpayers, potential and current manufactured home owners, plus the businesses that seek to serve them.

That’s this Saturday’s manufactured home “Industry News, Tips, and Views, Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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Rocking Manufactured Housing Shows, Events, and Marketing Promotions

March 12th, 2019 Comments off
RockingManufacturedHousingShowsEventsMarketingPromotionsBusiness2Business2ConsumersB2BorB2CDailyBusinessNewsMHproNews600

Casey Mack.

In an email to MHProNews, came the following on 3.10.2019.

 

CaseyMackLegacyHousingManufacturedHousingIndustryDailyBusinessNewsMHproNews

Casey Mack.

Tony, Soheyla and their team are always my first call for getting the word out about Legacy Housing’s manufactured home shows.  They are excellent at promoting to our targeted industry audience and it shows every time in our post-show attendee analysis.  Thanks team MHPRONEWS.com! You rock!”

So said Casey Mack and he’s in charge of Legacy Housing Corporation’s Marketing, Web, and Dealer Programs.  Legacy provides manufactured homes and tiny houses to street retailers and manufactured home land-lease communities, a.k.a. ‘mobile home parks.’

 

LegacyHousingAnnouncesNewBulkLeasingProgramManufacturedHomeCommuniteisMobileHomeParksDailyBusinessNewsMHProNews600

An example of a recent event promoted on MHProNews for Legacy Housing, where MHProNews was reported as the most effective outside marketing resource, per Casey Mack.

 

Key facts behind why Mack and others have found our marketing, events, and other programs to be effective are found at the report linked below. Click the text/image box to access that linked information.

 

In Manufactured Home Marketing, Size and Results Matter!

 

 

Years of Measurable Results

A dramatic example and widely known example of performance by what Mack called the MHProNews Team is the Louisville Manufactured Housing Show, which was cancelled in 2010, after it had trended down for years prior to that point.

The only change made by the Louisville Show management in their comeback promotional effort that began with their 2011 Show was MHProNews.  Here’s what two of the state executives who where involved with the Louisville Show’s parent organization at that time had to say about our team’s work.

 

BobThiemanLinkedInTimWilliamsOHMHAManufacturedHousingAssociationLouisvilleDailyBusinessNewsMHProNews

 

More recently, when the Louisville show promotion was assumed by MHVillage, the 2019 Show was physically smaller in the scope of displayed homes and exhibitor booths, per show sources. A once growing trajectory for the historic event – while under years of MHProNews promotion and educational management – is now measurably sliding once again, per facts provided by show management and their own promoters. Rephrased, the event made a come back while MHProNews promoted, but in 2019 is falling after MHVillage’s promotion. See the stark contrast in the trends?

Speaking of trends, we’ve been spot on regarding various trends in our predictions and alerts. While delivering warnings or ‘bad news’ isn’t always fun, it is useful and necessary to intelligent business and association leaders. By contrast, the amen echo chamber in much of the rest of MH trade media can’t or won’t tackle the tough topics we do. Of course, that means we get more readers who read more here.

 

The Right Kind of Controversy Is Good

While some avoid controversy, savvy business leaders – decision makers – recognize the value of authentic news, reports, and analysis.  The rest are details and commentary, as the examples that follow further below reflect.  It’s arguably foolish to say everything is rainbows and sunshine when it is raining.  We call it as it is, and others are welcome to engage.

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

Who are You Going to Call for Manufactured Home Industry Marketing? B2B?  B2C?

There are years of measurable results confirmed via third party video, written, letters of recommendation from clients, and other endorsements. While some clients want their results kept confidential, which we respect, others have shared their statements publicly. LinkedIn has literally hundreds of kudos messages of various kinds, from professionals from all segments of the factor-built housing industry. Some 99 percent of those recommendations and endorsements were given without being requested.  It is entirely possible that this is the most endorsed professional media and business development service provider on LinkedIn.

Just see for yourself what others have said at this link here.

One of those was from Andrew Peters who reported that their business doubled after working with MHProNews.  Here’s how Peters’ said it.

 

AndrewPetersFirstGuaranteeMortgageCorpLinkedInRecommendationDailyBusinessNewsMHProNews600

Peters now does consulting for a GSE.

 

For marketing Business to Business (B2B) or Business to Consumer (B2C), outside agencies simply can’t have the same level of insights, much less success, as the MHProNews | MHLivingNews | MHMarketingSalesManagement team possess. From inside the industry, others don’t have our audience size.  So the results we provide are common sense.

Much bigger audience, more engagement, more results.

Search the drop-down menu, linked here —> for examples of services provided. We don’t do everything sales and marketing related.  But what we do, is proven to work when put to work.  See the related report, below the byline and notices for more examples.

 

AllenColeSVPOxfordBankTrustManufacturedHousingProgramEndorsementDailyBusinessNewsMHProNews

Allen Cole witnessed first hand a dramatical reversal in marketing results achieved by the MHProNews marketing team. 

 

So, while no one can nor should claim to know everything, our team’s breadth of proven experience means we can routinely pick up on the nuances of your operation faster than others are able to do.  Because we already have proven B2B and B2C platform’s what MHProNews and MHLivingNews, we have an edge that others simply lack.

 

Transparency

Sources in the know that have used our service and others have told MHProNews that when they tracked results from other manufactured housing industry trade media sources, in some cases those others provided little or any measurable results.  By contrast, marketing with MHProNews routinely worked.

IfMHProNewsIswritingAboutItIWantToKnowAboutItQuote

Off the record statement from non-MHARR, MHI Member executive.

There is arguably no more transparent B2B platform in manufactured housing than MHProNews. We’ve provided hard data for years, and measurable results.

So why are our results better?  Bigger, broader, deeper audience engagement.  

How is that level of engagement explained?  Arguably no one else in manufactured housing media takes on the tougher topics with the same verve, fact-checks, evidence, follow-the-money trail, plus linked backup resources, than MHProNews provides. We also seek input from across the spectrum of views, which gives us appeal across the various industry segments.

 

HowardWalkerJDELSViceChairmanPhotoManufacturedHouisngInstituteMHIExecuitiveCommitteeBoardMemberDailyBUisnessNewsMHProNews

The words of the late Howard Walker, ELS Vice Chairman, shared for publication with MHProNews.

 

So, you aren’t getting bland or hyperventilating opinions here. Rather, you’ll find actionable intelligence, and the news tips from sources that yield information that industry professionals crave.

All of that means that B2B marketers get the largest and most engaged manufactured home industry professional audience right here on MHProNews. From the largest firms to the smallest, and those in between, across the range of industry segments, count on MHProNews to have the biggest and best reach.

 

BarryColeMHInsuranceRVMHHallofFameCongratsManufacturedHomeIndustryMHProNews

Note, Barry Cole’s prior anniversary kudos message raises an important point. Most publications in the MH space failed or closed years ago. Some have since tried to make the cut, inspired by MHProNews’ success. Some noteworthy efforts have also since been suspended. One just went from a monthly to a quarterly. MHProNews has stood the test of time, and the slings and arrows of the industry’s outrageous fortunes.

 

Also consider this fact. Because we publish several items every business day, plus offer new weekend content too, there are good reasons for our audience to keep coming back for more.

When it comes to growing your business, we provide that information.

 

LATonyKovachHenryFordQuotes

 

Our Sponsors Don’t Have to Agree

Our sponsors don’t have to agree with our editorial perspectives, any more than talk radio stations agree with all of the content that their own programing provides.

But de facto, those who support us with their ads are supporting the reports and analysis.  Each report is part of our sincere efforts to spotlight the roadblocks and paths to sustainable, robust industry growth.

So when it comes to B2B marketing, or other business development service needs, who are you and your firm going to call?

For those looking to see their location(s) grow, and want to see industry growth in general, there is no more proven resource than MHProNews.com. As even this brief survey of past and current results demonstrates, we have been the proven #1 way to grow bottom line results.  We provide good ROI. When you advertise here, you are seen.

Want a campaign?  We can help you design one.

For examples of the thoughtful analysis and research done here on MHProNews,  see the related reports, below the byline, business development service links, free email headline news signup.

As our understanding of industry dynamics has evolved, so has our news, analysis, and commentary.  But one thing has remained the same.  Our focus is to address the internal and external factors that keep manufactured housing from achieving its potential.  The rest are the details, analysis, and commentary found in every report. “We Provide, You Decide” © on the #1 MHIndustry News, Tips, and Views Pros Can Use.”  ©. ## (News, analysis, commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

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2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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Sobering Federal Report on Manufactured Housing Lending – Retailers, Communities, Producers, and Finance Companies – Take Note

January 17th, 2019 Comments off

 

SobertingFederalReportOnManufacturedHOusingLendingRetailersCommunitiesProducersFinanceCompaniesTakeNoteBCFPDirectorKathleenLKraningerMHProNews

The rebranded Bureau of Consumer Financial Protection – formerly the CFPB, now the BCFP – has produced a January 2019 report that contains new data regarding manufactured housing lending.

 

There are over 200 pages. We’ll simplify that for busy readers.

MHProNews will hereby provide the entire document here as a download, while give readers like yourself the most relevant pull-quotes for manufactured housing.

After the quoted sections and tables, the Daily Business News on MHProNews will provide a brief and relevant analysis for manufactured home industry professionals, investors, affordable housing advocates, plus public elected or appointed officials.  The graphics are from the name of the report, that included the following quoted items.

 

BureauConsumerFinancialProtectionJan2019AbilityRepayQualifiedMortgageRulesAssessmentReportDailyBusinessNewsMHProNewsMessageFromKathleenLGrningerDirectorBureauConsumerFinancialProtectionAbilityToRepayQMReportDailyBusinessNewsMHProNews

 

7.2.1 Data and methods

Figure72CountyLevelMarketShareofSmallCreditorsin2014HMDABureauConsumerFinancialProtection

2014…

This analysis uses the non-public HMDA data described in Chapter 1.350 In the context of this chapter, any reference to “lender(s)” or “creditor(s)” only refers to HMDA reporting lenders. Estimates of small lenders in this analysis are not the complete universe of mortgage originators. The Bureau estimates that there are over 4,000 depository institutions which originate mortgages but are not HMDA reporters. Most, if not all, of HMDA non-reporters would qualify as small creditors due to their small size…

Figure73CountyLevelMarketShareofSmallCreditorsin2016HMDABureauConsumerFinancialProtection

…2016. Fewer lenders, ‘consolidation.’

Table 38 reports mortgage originations by small and non-small creditors in rural counties.366 Among small creditors, the share of total originations occurring in rural areas is much larger than for non-small creditors. This appears to be consistent with the higher likelihood that small creditors operate only or predominantly in rural or underserved areas compared to non-small creditors. The 2016a columns suggests that without the 2016 threshold amendments, the rural share of small creditor originations would have stayed the same instead of decreasing to 21…

—–

Foonote 366) The Bureau publishes a yearly list of rural and underserved counties that are exempt from certain regulatory r equ irements of the Truth in Lending A ct. Bureau of Con sumer Fin. Prot., Rural and Underserved Counties List, available at https://www.consumerfinance.gov /policy-compliance/guidance/implementation-guidance/rural-andu n derserved-counties-list/ (last v isited Dec. 31, 2018) (for the current and previous y ear’s lists).

EstimatedNumberHMDAReportingMOrtageLendersOriginationsRuralCountiesJan2019BCFPReportDailyBusinessNewsMHProNews

…percent in 2016 with the amendments. The 2016 amendments did however increase the share of small creditors operating in rural areas due to being more inclusive of larger lenders. The amendments in 20

Table 39 reports manufactured housing mortgage originations by small and non-small creditors. Manufactured housing loans make up a larger share of small lenders’ originations compared to non-small lenders. Similar to rural loan originations, these patterns are consistent with small creditors being more likely to provide access to mortgage credit for manufactured housing compared to larger creditors although the share or manufactured originations that make up a small creditor’s lending has been declining since 2012.

 

Table39EstimatedNumberHMDAReportingManufacturedHousingMortgageLendersBCFPJan2019

What Does This Reveal for MHPros, Policy Wonks, and Advocates?

Lenders in the manufactured housing space has declined during the period reported.

Put differently, manufactured lending has contracted, just as the number of retailers have shrunk.  Here is the key line.

“…small creditor’s lending has been declining since 2012.”

This has occurred in the aftermath of Warren Buffett led Berkshire Hathaway’s acquisition of Clayton Homes, other producers, retailers, and associated lenders, notably 21st Mortgage Corp and Vanderbilt Mortgage and Finance (VMF).

While making noise for several years about making the Duty to Serve by the Government Sponsored Enterprises (GSE) a reality, what the BCFP data reflects is that the opposite is taking place.

Manufactured housing professionals, investors, and advocates? This is another wake up call.  For more details, see the related reports, linked below the byline and notices.  That’s this afternoon’s Manufactured Housing “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

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3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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50 States Ranked by Income, Credit – Manufactured Housing Marketers Data, Cheet Sheet

September 4th, 2018 Comments off

50StatesRankedByIncomeCreditScoresManufacturedHousingMarketersDataCheatSheetDailyBusinessNewsMHProNews600

While there could be a debate about the ranking of the 50 states by which is the hardest working, a far clearer picture emerges on the topics of ranking states by income and credit.

 

The reason?

Facts about income and credit scores are just facts.

HouseholdIncomebyStateByPercentageGroups2017ManufacturedHousingIndustryDataResearchReportsMHProNews

But the criteria selected by Wallet Hub, which certainly uses some objective data, nevertheless mixes metrics into an amalgamated score and ranking that some could certainly debate.  It’s interesting, and worth noting, because others are looking at it.  ICYMI, that report – which includes recent manufactured housing data, is linked below.

http://www.mhmarketingsalesmanagement.com/blogs/daily-business-news/2018s-hardest-working-states-in-america-how-does-your-state-rank/

Credit Scores

 WhatIsGoodCreditExperianDailyBusinessNewsMHProNews

Meaning of Credit Scores

FICOScoresExperianCreditImpactDailyBusinessNewsMHProNews

Scores by State Per Core-Logic

AverageCreditScoreByStateOnMorgageLoansMHproNews

What data like this reflects is that manufactured housing professionals routinely report lower credit scores applying than those shown. That said, Triad Financials’ credit profile reflects higher credit scores than several of their counterparts. Good credit – as well as cash customers – are attracted to manufactured housing. But most retailers and communities need to step up their marketing and sales efforts to attract those better qualified buyers.

The Daily Business News on MHProNews noted on Saturday some of the reasons and considerations for manufactured home retailers and communities to consider factors like income in your local market(s).  That county-level report, is linked below.

MH Intelligence for Your Business – Incomes by U.S. Counties, How Do Your Counties Compare?

Watch for some data and analysis in the days ahead that could prove eye-opening, and uncomfortable, but useful for manufactured housing professionals and investors.

1DailyBusinessNewsLogoMHProNewsLogo-1

Note that some of the sources – which are deemed reliable – came to different conclusions.  But that’s possible for potentially valid reasons.  For example, Experian’s data is presumably reliable for their own data pool, but other sources may have a different yet still accurate pool they are measuring from.

That’s a look at research and “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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Manufactured Home Retailers, Communities, Is Your Merchandising Nordstrom’s or Salvation Army? Monday MH Marketing, Sales Meeting

September 3rd, 2018 Comments off

ManufacturedHousingRetailersCommunitiesMerchandisingNordstromsOrSalvationArmyMHMarketingSalesMeeting

One of the things my husband Tony and I like doing together is merchandising – staging – a home. That’s fun, not a pitch – because there are plenty of pros in MH decorating that you should call before us.

 

But let’s tell a quick story from this woman’s viewpoint, that can help you sell more manufactured and modular homes.

Some 90 percent of the public, per third party research and sources, that can’t imagine what an empty home looks like furnished.

That’s why good staging – merchandising – is important.

StillfromVideoMHLivingNewsSUnshineHomesRedBayALDailyBusinessNewsMHproNEws

A still from one of the many manufactured home interiors shown in the video below.

Like millions of other women in America, I love shopping. Online or in stores, shopping is a pleasure.

But observing what retail store merchandisers do can be – for the observant and motivated manufactured housing professional – a routine source of useful inspiration and information.  That’s especially true for those who wants to sell more homes.

4NordstromsInternationalMallTampaFLDailyBusinessNewsMHProNews

Nordstrom’s at the International Mall, in Tampa, FL.

I’ve not been to nearly the number of states and locations as Tony has for business. But in a variety of locations, we’ve both seen more homes in various stages of merchandising than the vast majority of Americans. Tony occasionally reminds me that over the years, he’s been to 47 states. Plus, he’s toured manufactured home locations in Canada too. He says the Canadian manufactured and modular homes are impressive.  The point is he’s been to locations from coast to coast, border to border, and beyond.

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Even the mirrors behind the mannequins are part of the staging at this Nordstrom’s at the International Mall, in Tampa, FL.

Anyone who’s work takes them to multiple communities or retail centers knows this.  There are some locales – pardon me – that look like the a page out of the Grapes of Wrath.  They may or might not be a step above the look of the Salvation Army stores in merchandising. Not knocking it, because every kind of retail outlet has an audience, or it wouldn’t be in business.

So it is what it is.

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Traffic at the mall was busy, and the upscale retailers were busy too. Nordstrom’s at the International Mall, in Tampa, FL.

But there’s also MHVille retailers and communities that are merchandising like you might see at retail stores such as Nordstrom, Dillard’s, and Macy’s. Even Kohl’s or Belk has a different, classier look than Burlington Coat Factory does. Again, not knocking less expensive stores, but that’s all to help you visualize and grasp the following point.

Tony snapped some pics while our family was shopping Saturday. The merchandising sets a tone in a store. The store’s merchandising – and pricing – also tends to attract a certain type of clientele.

In the emerging Trump economy, malls and retailers in several markets are making a comeback.

Sears/Kmart may still be in trouble, but other retail-connected sales and stocks are rising. Even Amazon is putting kiosks in malls now. With the change in sales tax online, and more money for businesses to invest due to tax cuts, its common sense to expect some level of bump in retail, at least for a time.

Now, apply those lessons to MH retail and communities.  For those who have the budget and can afford to make the investment, good merchandising – good decorating and displays – pays off.

If you don’t have a budget for staging, at a minimum, you should make sure that your model homes and the sales display surrounding your models are neat and clean.

A properly staged home, combined with the right sales and marketing, will routinely sell faster and for more money. That’s why so many factories invest in décor for a manufactured home trade show.

If you take an entry level, mid-range or upscale home – and all other things being equal – the well-staged home sells faster and for more than an empty or poorly staged one.

This Labor Day or later on, as you shop, ask yourself honestly this question. What does your MH merchandising say and attract? What does your MH marketing or sales methods say and attract?

Sunshine Homes is an example of good merchandising and staging. In the video below, you’ll see a blend of interviewing, but also brief clips of staged homes, or homes being built.

That’s a powerful mix for attracting and selling well qualified customers.

To get more turns every year at retail, the right combination of training, motivation, marketing, merchandising, sales, and follow though pays rich dividends. Want to learn more?  Click this link here. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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“I Hate Politics!” – Bedminster Watch, and Manufactured Housing Shipments

June 30th, 2018 Comments off

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I hate politics,” say millions, including some industry professionals. “I hate history,” say others, who simply don’t get it. That’s music to the ears of savvy politicians, and even some businesses and investors, who know that historic insights and political influence can be worth millions to billions annually. 

 

That “I hate politics and history” also begs for a response, because those who loathe those two topics could legitimately benefit, given the proper understanding. 

Why do politics or history matter to manufactured housing professionals? 

For the thousands who logon daily to read MHProNews, they instinctively know that local, state or federal policies – which involves politics – are a key to unlocking hundreds of thousands of more new manufactured home sales annually.

The evidence from linked reports at the end of this column suggests that’s not hyperbole.

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Submit confidential or on-the-record news tips, or comments at this linked email –> iReportMHNewsTips@mhmsm.com.

Taking the “wheat and chaff” approach to everyone, every organization or every topic is how one can learn and benefit from even controversial people or organizations.

The Daily Business News will succinctly make the point about history and politics with two controversial figures who are widely known in America and in the manufactured housing industry.  

The first is Warren Buffett. One wheat takeaway is the fact that Buffett says he spends 5 to 6 hours a day reading. Much of his reading relates to business history and politics, as that may relate to his business interests.  Buffett’s reading for understanding is what he says gives him a great advantage, one that CNBC noted that almost anyone could do too.

Be you a Donald Trump fan or not, the controversial president is likewise correct when he said that it ‘pays to know everything you can about the issues that impact your business.’  Again, that’s politics and history too. 

Two highly successful men, two distinctly different styles and politics, and both embrace political and historically significant issuesThat’s wheat. 

Be it:

   zoning,

   Dodd-Frank,

   rent-control,

   ObamaCare,

   property rights,

   privacy,

   or a range of political or judicial issues,

politics and who sits on the bench are important topics that every prudent manufactured housing industry pro should want to know about.  

Politics and the law impacts your business daily.

Failures to engage on those issues only guarantees more of the same. For America and our industry to progress, thoughtful understanding is required.

 

Importance of Clear-Eyed Understanding

Often, only the history of an issue can unlock the underlying understanding necessary to advance on something critical for profitable progress. 

Once clarity exists on hot topics involving politics or history, then those insights can be more effectively and efficiently dealt with. As the best-selling  7 Habits of Highly Successful People author Stephen Covey said, one must seek first to understand, then to be understood.

The7HabitsOfHighlySuccessfulPeopleSnapshotEditionStephenCoveyManufacturedHousingIndustryDailyBusinessNewsMHProNews

All 7 habits are pillars for success, but today’s spotlight for this post is habit #5.

Once there is an underlying understanding, then that ought to be shared as needed with one’s circle of influence.

Even if clarity on an issue doesn’t yet exist, asking others you know about that topic can prove useful. That can be as easy as sending a link about an article via a message, and asking for feedback from your peers on the political, legal, or historical topic. See what they say or think. Then, whatever they say, for even further understanding, ask, help me to better understand, why do you think or say that?’

 

The Investment of Time

There may be a small percentage of individuals who can only spare 30 minutes in daily reading about their industry here on MHProNews. But if each post or article is carefully examined, tens of thousands could be learning more, to earn more. Each subject published is curated with the industry professional, advocates, or investor in mind.  

There are no throw away topics on MHLivingNews.com, nor on MHProNews.com. Our view or understanding may evolve on an issue, but that’s also a reason why history matters. Thinkers ask, ‘why was there an evolution on that issue?’

Seeking understanding is a key that all motivated and great performers in any profession seek.

  

A Competitor Said  

A few weeks ago, a competitor messaged to say that while ‘onlyMHProNews is covering certain hot-button or controversial manufactured home industry issues, he said that a thousand pros are discussing those same topics.

It was a backhand compliment, as he admits he won’t touch the same issues raised on the Daily Business News or elsewhere on the industry’s largest and most popular trade media site.

But what that competitor may not realize is that it’s more than “a 1,000,” it’s thousands daily. For an industry of the modest size of manufactured housing, it’s an achievement.  But the purpose here is to support the growth of the industry, so that tens of thousands more are proudly serving well in this crucial profession.

The reason so many industry pros read here is we curate meaty, useful topics for industry professionals to chew on. Want muscle?  Get some intellectual protein here. 

Part of the proof comes from professionals who may agree or disagree on an issue, but they come daily to MHProNews either way. An industry attorney, not the one that will be quoted below, called recently to say that he realized after reading several articles on the same subject, that our motivation was sincere.  

That’s a long way to set the table for what we’re dubbing, Bedford Watch.”  But we teed it up a step-at-a-time, because we seek to engage ever more deeply with you, our readers, in a meaningful way. The goal, once more, is to fuel industry growth.  The industry’s success is our mutual victory, as the 7 Habits calls “think win-win.”

 

Bedford Watch

The President of the United States (POTUS) Donald J. Trump will reportedly be meeting at his Bedford, NJ property meeting with some of his short list for potential nominees for the Supreme Court of the United States (SCOTUS).

There are informed sources that tell the Daily Business News why they think that nominating the “right” justice could be a sea change. 

Other sources thing that one or more manufactured housing related issues will be heard by the Supreme Court in the next few years. The article linked below can be read later, for greater understanding.

Life, Liberty, Property – Supreme Court – and Manufactured Housing

Consider what Kurt Kelley, a long-time periodic contributor to MHProNews, and well-known industry attorney from Texas, had to say about the importance of the replacement of retiring Justice Anthony “Tony” Kennedy.

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Kurt Kelley. Credit: MHProNews.

Predictability in law is the key to a prosperous Republic.  Laws must be interpreted based on the language in them first and foremost. Only, when the language is unclear, should a judge seek evidence on related legislative discourse and legislative intent at the time the law was passed to help interpret it.  Otherwise, law risks becoming whatever a particular Judge or powerful person/group wants it to be,” Kelley said. 

This was the consistent judicial philosophy of former Justice Antonin Scalia, and often adopted by Justice Kennedy,” Kelley noted. Note the attorney’s nuance on Kennedy?

 

Seeking Justices who interpret the laws based on their personal conclusion of what culture wants or what one Legislator said about a law, or what the law means in another country, results in the creation of different law created by the Judicial Branch, the branch of government neither elected by nor accountable to the people.” 

Kelly shared a recent example of a hot-button topic.  

Supreme Court “Justice Sotomayor’s recent dissenting opinion regarding the “President Trump Travel Ban” is an example of the danger of violating Scalia’s decision formula.  She [Sotomayor] based her emotional opinion on what she viewed as President Trump’s intent as evidenced by select things President Trump said while campaigning, versus what the law specifically said in plain English.  Justice Sotomayor concluded the law was a ban on all Muslims entering the United States.  However, the “Trump Travel Ban” neither states this nor is it applied in such fashion by Border Control.”

It’s a well reasoned statement intended for our publication’s audience, from a thoughtful and successful manufactured housing industry professional.  You can see the unedited comments from Kelly at the link below.

The Importance for Businesses and Investors in Manufactured Housing for Selecting the Next Supreme Court Justice

It’s an example of fine wheat that any industry pro can embrace.  

SeparateWheatfromChaffValuablefromWorthlessDictionaryManufacturedHOusingINdsutryDailyBusinessNewsMHproNews

It’s a valuable principle that can be applied to anybody, or any group.

And it deals with politics and history, the latter of which is what every legal case must study.  Sometimes, by increasing one’s understanding, and embracing what one thought they hated – like politics and history – a surprising and beneficial outcome can result. 

MHProNews will continue to bring Daily Business News readers curated, thought-provoking comments, columns, and commentary that prudent professionals can benefit from. The goal remains sustainable, ethical industry growth. So stay tuned, and you can sign up for the industry’s most popular emailed headline news at the link below. That’s “Industry News, Tips, and Views Pros Can Use.” © ##   ## (News, analysis, and commentary.)

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Related Reports:

Salena Zito Tweet Wakeup on Recent High Court Rulings, Touts the “Great Revolt,” SCOTUS Kennedy Shakeup

Rollohome, Creating 60,000 Factory-Built Homes in 2 Years

 

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ICE Raids Ramping Up Nationally, MHC Arrest, & Manufactured Housing Employers Alert

January 11th, 2018 Comments off
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Benner, top right, official ICE photo.

It’s not going to be limited to large companies or any particular industry — big, medium and small,” said Derek Benner.

Benner is a “top official at U.S. Immigration and Customs Enforcement [ICE],” says AP.

7-11s have made headlines, as “employment audits and interviews with store workers could lead to criminal charges or fines. And they appeared to open a new front in Trump’s expansion of immigration enforcement, which has already brought a 40 percent increase in deportation arrests and pledges to spend billions of dollars on a border wall with Mexico.”

Benner said the audits were “the first of many” and “a harbinger of what’s to come” for employers.

This is what we’re gearing up for this year and what you’re going to see more and more of is these large-scale compliance inspections, just for starters,” said Benner, acting head of ICE’s Homeland Security Investigations, which oversees cases against employers.

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MH Community Arrests, Things To Come?

A group of residents at Oak Grove Mobile Home Park say the tip that led to the arrest of five men came from a park manager and kicked off a string of arrests and deportations last year. Amid an intense national debate on immigration, the allegations have reverberated well beyond the park,” reports the Star Tribune in Minnesota.

Dave Anderson with the advocacy group All Parks Alliance for Change, who is not involved in the case, says the nonprofit has never handled such claims, but he said mobile home park tenants often worry that managers could wield immigration status as leverage to suppress complaints,” per the Star Tribune.

Anderson is also the head of NMHOA, the National Manufactured Home Owners Association, led by long-time activist, Ishbel Dickens.

What Happened to Those Anti-MHI Resident Group Protests?

Because they did not provide names, ICE could not confirm the arrests. The agency, which last year ramped up enforcement, does not discuss its investigative methods, including tips through a hot line to report criminal activity. Shawn Neudauer, a St. Paul-based spokesman, says tips about people breaking immigration laws arrive daily,” the Minnesota media outlet reported.

But Neudauer stressed the tip line is not for settling scores.

Somebody using law enforcement to coerce people is potentially violating both civil and criminal federal laws,” Neudauer said.

That statement from Neudauer may prove important in manufactured housing, beyond this reported community incident. Because there were industry whispers last year that the raids at several independent producers in the south were the result of one, or more, tips from a larger competitor.

If so, the Star Tribune reports that such a practice of misusing the law as a tool of retaliation can be illegal, with civil and criminal penalties.

Reports – ICE Raids Factory Builders

Are More Raids in MHCs, MH Production Centers Other MH Businesses Coming?

12 percent of undocumented (illegal) immigrants are in construction, says Pew, cited as part of a broader report on manufactured and  conventional housing industries yesterday.

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To see “Go Big, or Go Home,” click here or the image above.

Sources tell MHProNews that percentage of undocumented workers is higher in some plants.  There are other segments of the industry which utilize such labor too, per reports from industry sources.

As the immigration controversy heats up, MHProNews will continue to monitor these developing issues.

Warning to MH Community Operators

As a reminder, with the current state of fair housing laws, communities should be cautious in using anything that smacks of national origin as being a cause for an enforcement action. It could, as in the Minnesota case noted above, lead to a charge of discrimination. ## (News, analysis, and commentary.)

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“Go Big or Go Home” Hoya Capital, Alpha Report-Wakeup-Manufactured Home Sellers, Communities, Producers

January 10th, 2018 Comments off

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Manufactured housing remains, by far, the most affordable non-subsidized housing option.”
– Hoya Capital.

As is often the case, government regulation results in consequences that are exactly opposite of the original intent: a higher concentration of power in the hands of fewer. The implications of this are that while the overall housing recovery will continue to be sluggish, the larger homebuilders should continue to outperform the broader sector.”
– Hoya Capital.

Size and scale have become essential for homebuilders. Stifling regulations, rising construction costs, and sluggish demand have squeezed margins and made it nearly impossible for smaller builders to compete.”

– Hoya Capital.

Access to capital markets (or lack thereof) was the primary reason that the larger builders were able to avoid bankruptcy during the housing collapse.”

– Hoya Capital.

To the victor go the spoils. We remain negative on the homebuilding sector relative to consensus. Restrictive zoning (NIMBY), rising construction labor costs, and buyer affordability issues will continue to hold back the recovery.”

– Hoya Capital.

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Notice: while MHProNews is extensively quoting from some Hoya Capital, and Seeking Alpha reports, that should not be construed as an endorsement. The reports are interesting, and worthy of analysis and commentary, as it applies to manufactured housing.

Analysis of the Quoted Top Lines

While much of the above and what follows applies to manufactured housing, some of the issues that focus on conventional housing could be avoided by manufactured home builders, and retailers.

How? Why? Because a proper understanding and application of enhanced preemption could open up markets and locations that are currently being artificially closed to manufactured housing.

Harper – Thank You Rev Donald Tye, Fighting for Enhanced Preemption of Manufactured Homes

Under Hoya Capital’s Manufactured Housing Research link, one click reveals an article that begins with a report dated Oct 24, 2017 and opens with the following bullets.

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Hoya Capital Seeking Alpha Manufactured Housing Research Summary
Notes:
Hoya provided graphics are so labeled, others and
related linked reports are from sources as shown.

Manufactured Housing continues to outperform the broader REIT averages in 2017. The sector is up 20% YTD and more than 100% over the past three years.

3Q17 earnings were better than expected. Both Equity Lifestyle and Sun Communities beat earnings estimates and raised full-year guidance. Same-unit NOI rose 7.5% from 3Q16 and 2018 looks promising too.

After fearing the worst, Hurricane Irma and Harvey had only minimal effects on these REITs. Between the two REITs, only five seasonal RV resorts in the Keys sustained significant damage.

No economic segment stands to benefit more from the Trump agenda than the “forgotten” white rural working class. Economic confidence has improved dramatically since election day for this economic segment.

Manufactured housing remains, by far, the most affordable non-subsidized housing option. We caution, however, that residents may choose to upgrade to better housing options if their economic conditions improve considerably.”

While the last paragraph’s second sentence makes a statement that may not be born out by data – such as that produced by Foremost Insurance, in the report linked below – the thrust of the above is spot on.

Foremost Report: Manufactured Home Customer Survey and Market Facts

Per their website, “Alex Pettee, founded Hoya Capital Real Estate in 2015 and has quickly established the firm as a leading voice in the publicly traded real estate sector.”

Their website also states (typos in their original, as of this date), “Hoya Capital Real Estate, LLC is a Connecticut Registered Investment Advisor. We individually advise and manage our client’s commerical real estate allocation through investments in publicaly traded equities.”

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Against that backdrop, it’s clear that Hoya Capital is warm and open to manufactured housing (MH), and encourages investments in the manufactured housing REIT sector.

Against that backdrop, is a new report published in Seeking Alpha. Hoya makes their case why “Homebuilders: Go Big or Go Home.”  While the report focuses on conventional housing, several of the points apply to manufactured home construction and scale too.

Homebuilders: Go Big or Go Home.”  – Summary

A decade after the housing collapse, Wall Street is once again feverishly bullish on homebuilders. Homebuilders surged more than 60% in 2017 despite a disappointing 7% rise in new homes.

Size and scale have become essential for homebuilders. Stifling regulations, rising construction costs, and sluggish demand have squeezed margins and made it nearly impossible for smaller builders to compete.

The rapid recovery in home prices since 2012 has made the economics of homeownership unfavorable relative to renting. Tax reform has tilted the scale even further towards renting

Unaffordability and attitudes towards homeownership remain constraints on demand.

To the victor go the spoils. While the overall housing recovery remains lethargic, we expect continued bifurcation as the competitive positioning of the largest homebuilders has strengthened amid continued consolidation.”

HomePricesVsMedianIncomeVsRentYoYManufacturedHousingIndsutryDailyBusinessNewsMHProNews

These statistics are problematic for others in housing, but underscore the potential for manufactured housing, as has been reported by MHLivingNews and MHProNews for several years.

Note, the Daily Business News edited out a statement that reflects an area where contradictory data exists from other sources, as is found in the report below.

NAR’s Yun – No Quick Fixes Spell$ Manufactured Housing Opportunitie$

But the balance of the bulleted statements would draw widespread agreement from a variety of other sources.

2018 Outlook-Crisis Spell$ Opportunity, Per Leonard Kiefer, Freddie Mac Data

Further, what are cautions within the Hoya/SA report exit, they may not apply in the same way to the strategic visionaries among manufactured home retailers, communities, producers, and others in MH –  who think long term, based upon trends, history, and actionable data.

Notable, Quotable from Hoya’s Report Included:

Homebuilding segments can be roughly split into four categories: entry-level, move-up, luxury, and retirement. As construction and regulatory costs have risen, homebuilders have shifted their focus towards higher-end units which command high-enough margins to offset these increased costs. The average new home price was $377k in November 2017.”

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The constraints for others, are ‘welcome home’ signs for manufactured housing professional who are pro-active, and are willing to navigate the industry’s internal politics and use the laws already on the book to their favor.  See the example, linked below.

“Mobile Home Ban” Suit Win, “Equal Justice Under Law,” Manufactured Home Owners, Buyers, Industry

As we’ll discuss shortly, size and scale are a critical factor for homebuilders. Access to capital markets (or lack thereof) was the primary reason that the larger builders were able to avoid bankruptcy during the housing collapse.”

Even within our index, which only includes the largest builders, the critical importance of scale becomes clear through the wide gap in operating margins, which declines linearly with decreasing size. The smallest builder in our index, MDC Holdings, operates at a measly 4.5% operating margins compared to the 13% average for the largest four builders.”

Following that trendline, it becomes clear that the smallest individual private builders struggle to turn a profit on new home construction.”

Operating margins show similar trends of compression as construction costs, and regulatory costs have shown steady appreciation since the end of the recession.”

From the NAHB: By sharply reducing the number of taxpayers who would itemize, what’s left is a tax bill that essentially eviscerates the mortgage interest deduction and strips the tax code of its most vital homeownership tax benefit. This tax blueprint will harm home values, act as a tax on existing home owners and force many younger, aspiring home buyers out of the market.””

Note to manufactured home investors, enthusiasts and readers.

Killing Off 100s of Independent Manufactured Home Retailers, Production Companies – Tim Williams/21st Mortgage “Smoking Gun” Document 2

Hoya’s interesting data and reports should be a wakeup call to our industry, for both the opportunities it indirectly underscores, but also for the contributing factors to contraction and consolidation in the manufactured housing industry.

“Perverse”–Warren Buffett-Dodd-Frank, CFPB, Manufactured Housing, Loans, Independent Businesses Fact Check$

This and some other points made in the Hoya/SA report might be seen as bad news for conventional housing, but could with the proper education of home buyers, prove to be positives for manufactured home buyers.

Case in point, is the Florida Atlantic University report and exclusive comments to MHLivingNews about their study’s application to manufactured homes, linked below.

Researchers Shake Up American Dream? Rent vs. Buy, Ken Johnson, Florida Atlantic University, Exclusive to ManufacturedHomeLivingNews

Back to Hoya’s quotes:

Zillow estimates that 44% of US homes currently utilize the mortgage interest deduction. Because of the doubling of the standard deduction, less than 10% of homes will now find it advantageous to itemize their deductions, eliminating a key incentive for homeownership.”

D.R. Horton, and Lennar acquisitions, “Clearly indicating that scale is essential in the homebuilding space, these two moves may just be the beginning of a wave of consolidation.”

Again, the combination of strong labor markets and solid wage growth have historically been a good recipe for single-family housing demand.”

“…the subsequent financial crisis of 2008. The financial shock and devastation were particularly acute in the homebuilding sector. As we’ll discuss shortly, hundreds of small private builders went bankrupt during the crisis as credit markets froze up.”

Duty To Serve, “Complete Waste of Time” per Tim Williams, CEO/21st Mortgage; POTUS Trump, Warren Buffett Insight$

“…housing demand is now exceeding housing supply on a rolling 5-year basis.” (That, Daily Business News readers should note, is similar to our reports from NAR and NLIHC reports, linked further above and below).”

NLIHC CEO Responds on HUD’s Worst Case Housing Needs Report, MH Leader Reacts

Residential spending remains 45% below the 2006 peak after adjusting for construction inflation. Considering that the average age of the US housing stock is above 40 years, the higher rate of obsolescence will also act as a limit on supply growth. Overall, even if new single-family home construction surprises to the upside for several consecutive years, oversupply at the national level is unlikely to become an issue over the next decade.”

“…we believe that the bifurcation within the sector will continue as the largest homebuilders expand their competitive advantage over smaller players. Access to capital markets was a key factor in the survival of large builders in the aftermath of the housing crisis. As shown below, the largest builders quickly recovered while smaller builders such as Beazer Homes trade for a fraction of their peak value. Of course, for hundreds of smaller builders, the equity value was wiped out during the downturn.”

2018-01-10_1541MarginsOfBuildersLargerforBiggerBuildersVsSmallerBuildersSeekingAlphaHOYACapitalManufacturedHousingIndustryDailiyBusinessNewsMHProNews

Professor Michael Porter used the homebuilding sector as an illustration of the “Five Competitive Forces” at play in a 2003 presentation. With amazing precision, Porter correctly forecast that the competitive advantage of the largest homebuilders would expand over the coming decades, primarily a result of a regulatory environment that made it nearly impossible for small builders to compete. Land-use zoning and “Not-In-My-Backyard-ism” limits available land and serves to raise the barriers to entry by increasing the cost of construction and limiting margins.

Out of Sequence, from Hoya/SA Report:

A Pew Research study estimated that 12% of the construction workforce is undocumented. A significant reduction or crackdown on undocumented labor can be expected to put upward pressure on construction costs.”

whereIllegalImmigratntsOverrepresentedConstructionManufacturedHousingIndustryDailyBusinessNewsMHproNews595

A NAHB study found that government regulations account for nearly 25% of the final price of a new single-family home, an increase of 30% since 2011. Roughly two-thirds of these costs come during the permitting process and one-third comes from fees, taxes, and ‘unnecessary’ code-related guidelines that do little more than serving to drive up the costs of construction.”

Conclusions From Hoya/SA…

  • As is often the case, government regulation results in consequences that are exactly opposite of the original intent: a higher concentration of power in the hands of fewer. The implications of this are that while the overall.”
  • And….” housing recovery will continue to be sluggish, the larger homebuilders should continue to outperform the broader sector.”
  • And “The financial shock and devastation were particularly acute in the homebuilding sector. As we’ll discuss shortly, hundreds of small private builders went bankrupt during the crisis as credit markets froze up.”

As regular MHProNews readers know, these points by third-party researchers at Hoya, dovetail with many of the reports made about manufactured housing, as it relates to giants and their favored national association.

GSE’s Duty to Serve MH Rigged, Benefits 21st, VMF, Clayton, Buffett’s Berkshire, Harming Consumers & Independents, per MH CEO, Calls for Congressional Investigation

Specifically, how the Manufactured Housing Institute (MHI) – acting in favor of larger firms such as Berkshire Hathaway owned Clayton Homes, Vanderbilt Mortgage and 21st Mortgage –  have per sources consistently worked in ways that allowed regulatory burdens to remain or grow, rather than reduce them.

Warren Buffett, “the Moat,” Manufactured Housing, Berkshire Hathaway, Clayton Homes, 21st Mortgage, Vanderbilt, Wells Fargo, NAI…

These voiced concerns have come politely from some, and pointedly from others, within the industry.

Shake Up at HUD Manufactured Housing Program May Stop Industry Overregulation, per MH State Association

They say one thing, and do another.

FollowTheMoneyPayMoreAttentionToWhatPeopleDoThanWhatTheySayMartyLavin6MillionYachtManufacturedHousingIndustryDailyBusinessNews600

Lavin is an MHI award winner, and a success story in communities, retail and finance.

Or as MHI award winner, Marty Lavin, JD has said, pay more attention to what people do than what they say, and follow the money.

Lawsuits for Triple Damages – Anti-Trust, Anti-Monopoly Law, Manufactured Housing, and You

MHPros, if you believe the implications from the Hoya/SA report, or from others inside and outside of the factory-built home industry, there is a need to “go big, go home.

Or fight back via those methods that are available.  ## (News, analysis, and commentary.)

Note 1: Thousands of MH Pros, Investors, Officials and Housing Experts do it. You, your team, and industry colleagues can sign up to the MH Industry leading headline news/updates – typically sent twice weekly – click here to sign up in just seconds.

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.