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Posts Tagged ‘Champion Homes’

Just the Facts – Compare Curbed and MHI, Next Step, Clayton, Cavco, Champion Homes Video Results

August 24th, 2018 Comments off

 

ManufacturedHousingInstituteMHILogoNextStepLogoClaytonHomesLogoCavcoLogoChampionLogoHomeFutureMHproNewsJust 18 days after their first video was posted, Episode One of Curbed/The Verge’sThe Home of the Future” is already over 750,000 views.

 

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By contrast, the Manufactured Housing Institute (MHI), Next Step, Clayton Homes, Cavco Industries, Champion Homes video, published on Nov 15, 2017 now has 1,433 views.

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We could scrutinize those facts in dozens of ways, but will keep it simple on a Friday evening by saying what we did shortly after they came out with their ‘big announcement.’  MHI, and those who teamed with them, missed some key points of “story telling.” 

Keep in mind that the goal here isn’t to slam those involved, rather, it is to make industry professionals step back and think. Everyone needs accountability. 

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Critiques, fact checks, aren’t personal. Rather, they are a professional necessity.

In business, there are metrics for accountability.

The proof  – the metrics – are measured in their respective view results.

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Get your motor running smoothly and efficiently.

Given MHI’s multi-million dollar a year budget, it is also obvious they have not put enough resources into this to move the needle. It should be noted that the Next Step/MHI video is posted on MHI’s website, and several other websites too. Ouch, ouch, ouch…

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Amen Corner, vs. Fact and Evidence Based Reality Checks?

So why should MHPros be surprised if MHI – which they and their amen corner thumps their chest about ‘all they are doing for the industry’ – when by several objective measures, they are arguably failing.  

Keep in mind that MHI asked others to ‘spread the word’ about this video.  Sad response to their leadership, isn’t it?

ICYMI, look at the RVs vs. MH data below, and the related reports, shown below. The question readers must ask are ones like these.

What RV Industry’s 2018, Prior Results Reveal for Manufactured Housing

  • Is MHI just inept at doing what they claim their agenda is?
  • Is MHI merely posturing? Play acting?
  • How do you explain the difference between what Curbed and the Verge have already done, vs. what the ‘professionals’ at the Manufactured Housing Institute have accomplished? 

MHI, care to answer?  “We Provide, You Decide.” © © ## (News, analysis and commentary.)

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Related Reports:

Ford is Powering the “Home of the Future”

Frank Rolfe Video, Manufactured Housing Institute, Media Engagement, Context, Richard “Dick” Jennison, Manufactured Home Industry, and You

Only 3 Options – the Elephant in the Room

Which Manufactured Home Producer is the #1 Leader in the Hot Florida Market?

March 12th, 2018 Comments off

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It’s not the industry’s giant, Clayton Homes.

 

In fact, Clayton – which leads the nation by a wide margin in manufactured home retail and production – is nevertheless not number one in several individual states.

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See related report, “Warren Wages War,” linked here.

The red-hot, sunny Florida housing marketplace is one of them.

According to reports from the Florida Manufactured Housing Association (FMHA), the top seller of both manufactured and modular homes in the state – based upon floor dues – is the independent producer, Jacobsen Homes.

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The rest of the field is as shown.

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But note that per the FMHA data reported by Jacobsen, more than one company outsells Clayton in Florida.

It’s a reminder to those in or considering entry into HUD code manufactured housing that the Berkshire Hathaway owned industry leader  isn’t all-powerful.

Not just in Florida, but in other markets too, Clayton are being outperformed in a variety of locations across in the U.S. More on this topic in the days ahead, stay tuned.

New Manufactured Housing Production Results Report for January 2018

To see the top ten states in HUD Code manufactured housing production, click the linked report, above.  “We Provide, You Decide.” ©   ## (News, analysis, and commentary.)

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Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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Analyst, Investor Action at Skyline – What’s Happening?

May 5th, 2017 Comments off
AnalystInvestorActionatSkylineWhatsHappeningcreditBloomberg-creditdailybusinessnewsmhpronewsmhlivingnews

Credits: Skyline, Pinterest.

For Skyline Homes, a recent rough patch has analysts and investors making moves.

According to the Cerbat Gem, TheStreet downgraded shares of the company from a “c” rating to a “d” rating, in a research note issued to investors late last week.

The move comes as Skyline’s stock price has declined over 26 percent since September 2016, which the Daily Business News has followed closely in the daily market wrap.

Also of note is the announcement regarding the shutdown of their Mansfield, Texas production facility, and the subsequent announcement that Champion Homes will acquire it.

Skyline followed up that announcement on March 9th, saying that it had suspended operations at its Elkhart, Indiana plant.

It’s not that we didn’t have the orders or the business or the customer base,” said Skyline president and CEO Richard Florea. “Despite demand from manufactured housing dealerships and manufactured housing communities, the leased facility used for production prevented daily volumes to reach and maintain profitable efficiencies.

Skyline has taken steps to ensure the 90 or so employees affected by the move are not without work, offering them jobs at other Skyline facilities in Wisconsin or Ohio or connecting them with other job opportunities.”

The SEC filing from Skyline said that the company was unable to profitably operate the 50,000 square-foot facility, which it began leasing from Forest River last year.

Investor Activity 

These developments have investors making moves, with Renaissance Technologies LLC raising its position in Skyline by 51.6 percent in the fourth quarter, now with a value of just over $5 million.

Wells Fargo & Company increased its position in Skyline by 2.5 percent in the first quarter, and now owns nearly 1.2 million shares valued at $11,233,000.

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Skyline 1 year look. Credit: Bloomberg.

As Daily Business News readers are already aware, Skyline is also one of the industry stocks monitored each business day. For the most recent closing numbers on all MH industry-connected tracked stocks, please click here. ##

 

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

 

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RC Williams, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.

What’s Happening With Skyline Corp?

March 9th, 2017 Comments off
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Skyline HQ. Credit: Inside Indiana Business.

Fresh off of their announcement regarding the shutdown of their Mansfield, Texas production facility, and the subsequent announcement that Champion Homes will acquire it, Skyline Corp. (NYSE: SKY) announced yesterday that the company has suspended operations at its Elkhart, Indiana plant.

 

According to the South Bend Tribune, Skyline also announced that they have laid off the majority of the workforce at the facility.

It’s not that we didn’t have the orders or the business or the customer base. It’s that in a leased facility, it did not allow us to produce a high enough volume to achieve operational efficiency,said Skyline president and CEO Richard Florea.

Skyline has taken steps to ensure the 90 or so employees affected by the move are not without work, offering them jobs at other Skyline facilities in Wisconsin or Ohio or connecting them with other job opportunities.

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Credit: LinkedIn.

Florea also said that other measures have been taken to minimize the impact.

We allowed some other companies in town to come in and take applications from employees. We made it as easy as possible so people don’t have to go out and look for jobs,” said Florea.

The SEC filing from Skyline said that the company was unable to profitably operate the 50,000 square-foot facility, which it began leasing from Forest River last year.

Despite demand from manufactured housing dealerships and manufactured housing communities, the leased facility used for production prevented daily volumes to reach and maintain profitable efficiencies,” the company said in the filing.

The corporation anticipates having sufficient orders to maintain production at the Elkhart facility until March 8, 2017. The majority of the workforce is expected to be terminated shortly after production ceases.

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Skyline modular home, credit Skyline.

Once a pioneer in the manufactured housing industry, nine consecutive years of significant losses have contributed to Skyline’s struggle to regain profitability. It posted a $1.7 million profit in 2016.

As MHProNews reported in September, 2014, Skyline spun off its recreational vehicle division to Evergreen Recreational Vehicles. For that story, click here.

Even with the tough news, Florea did see a glimmer of hope.

Skyline could re-establish production in Elkhart if we find the right facility and the labor market improves,” said Florea.

The area is currently suffering from a labor shortage, due to a jobs boom in the manufactured housing and RV industries.

As Daily Business News readers are already aware, Skyline is also one of the industry stocks monitored each business day. For the most recent closing numbers on all MH industry-connected tracked stocks, please click here. ##

 

(Image credits are as shown above.)

 

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RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.

Skyline Makes Announcement Regarding Mansfield Facility

March 6th, 2017 Comments off
SkylineMakesAnnouncementRegardingMansfieldFacilitycreditStarTelegram-postedtothedailybusinessnewsmhpronewsmhlivingnews

Credit: Star-Telegram.

MHProNews has learned that Skyline Corp. has come to terms to sell its Mansfield, Texas manufactured-housing facility to Champion Home Builders.

According to the Star-Telegram, under terms of the deal, Champion would pay a $99,000 deposit and then $2,125,000 upon closing, scheduled to occur on or before April 7, according to a filing with the SEC.

As the Daily Business News reported last week, Skyline was prepared to shut down their Mansfield, Texas facility due to an inability to operate profitably.

The suspension is due to the plant being unable to profitably operate since it was converted from producing recreational vehicles to manufactured housing in fiscal 2014,said Florea in an announcement to employees at the plant on February 24th.

Challenges this location faced included fewer independent manufactured housing dealerships buying homes than anticipated resulting in sales volumes not reaching profitable levels.

Skyline had originally stated in their recent 8-K filing that if a buyer could not be found by the time current production at the facility is completed at the end of March, the majority of the workforce will have to be terminated.

With the purchase, Champion Homes also alerted officials in Mansfield that they intend to hire the current workers at the facility, saving over 100 jobs.

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Credit: Champion Homes.

Skyline also said that a portion of the property is leased for oil and gas production and that a subsidiary, Homette, would continue to receive royalties for 60 months following the sale.

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Ribbon cutting ceremony for Champion Homes Kentucky plant. Credit: Woodworking Network.

As regular Daily Business News readers already know, Champion Homes was founded in 1953, producing more than 1.7 million factory-built pre-HUD Code mobile homes, post-HUD Code manufactured homes and modular homes or buildings throughout the United States, in the United Kingdom and western Canada. For more on the companies’ recent acquisition of a former Excel Homes facility in Susquehanna Township, Penn., click here.

Skyline Corporation is one of the oldest and larger independent producers of manufactured, modular and park model homes.

Skyline is also one of the industry stocks monitored each business day on the MH Industry’s leading professional news resource, the Daily Business News, on MHProNews.  For the most recent closing numbers on all MH industry-connected tracked stocks, please click here. ##

 

(Image credits are as shown above.)

 

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RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News, MHProNews

Champion Homes Purchases Former Excel Homes Facility

November 7th, 2016 Comments off
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Credit: Champion Homes.

Champion Homes has announced that it will purchase and reopen a recently vacated manufacturing facility formerly operated by Excel Homes in Susquehanna Township, Penn.

With the reopening, Champion Homes plans to create 246 new jobs over the next three years.

Champion was drawn to this opportunity by the strength of the Excel Homes brand and the capability of the Excel workforce to build custom homes with unparalleled quality,” said Champion CEO/President Keith Anderson. “We look forward to building on that tradition of excellence to meet the needs and expectations of builders and developers in Pennsylvania and surrounding states.

 

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Ribbon cutting ceremony for Champion Homes Kentucky plant. Credit: Woodworking Network.

This move follows the recent announcement of a Champion Homes facility opening in Kentucky, which the Daily Business News covered here.

As regular readers already know, Champion Homes was founded in 1953, producing more than 1.7 million factory-built pre-HUD Code mobile homes, post-HUD Code manufactured homes and modular homes or buildings throughout the United States, in the United Kingdom and western Canada.

According to Area Development, state officials said the company is committed to investing $4,830,000 in the project, which will include the purchase and renovation of the site, procurement of new equipment, and acquisition of IBS’s intellectual property.

 

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Credit: Champion Homes.

As an incentive, Champion Homes has also received a funding proposal from the Pennsylvania Department of Community and Economic Development that included a $300,000 Pennsylvania First Program grant, $492,000 in job creation tax credits to be distributed upon creation of the new jobs, and $81,000 in funding for employee training.

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Governor Tom Wolf. Credit: Twitter.

Champion is not only reopening a site that closed in May 2016 and putting it back to good use, but it also hopes to hire many of workers who lost their jobs when the previous company filed Chapter 7 bankruptcy and ceased operations,” said Governor Tom Wolf. “On behalf of the commonwealth and the local communities affected by this project, I applaud Champion for its decision to expand operations in Juniata County and thank it for its outstanding contribution to the region’s economic well-being.

Daily Business News writer Matthew Silver covered the closing of multiple Excel Homes facilities here. ##

(Image credits are as shown above.)

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RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.

Champion Homes Opens Manufactured Home Plant in Kentucky

November 2nd, 2016 Comments off
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Ribbon cutting ceremony for Champion Homes Kentucky plant. Credit: Woodworking Network.

Troy, Michigan-based Champion Homes has opened a 100,000-square-foot facility in Benton, Ky. The facility represents a $6.3 million investment for Champion and is expected to create 150 new jobs.

At Champion, we’re driven to produce the highest-quality affordable housing in part because we understand the special feeling our customers have when they first move into their new home,” said Keith Anderson, president of Champion Homes.

This is a day we’ll cherish for years because we’re experiencing that same feeling here today in Benton. The heart and soul of today’s celebration is really about what this new location means for our customers: better access to affordable housing, remarkable Champion value and increased convenience. We’re thrilled for them and look forward to what our collective futures hold.

Anderson added that the strong craftsmanship skills of the Benton workforce was the driving factor in the decision to select the location.

As many Daily Business News readers are aware, Champion Home Builders was founded in 1953, producing more than 1.7 million factory-built pre-HUD Code mobile homes, post-HUD Code manufactured homes and modular homes or buildings throughout the United States, in the United Kingdom and western Canada.

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The new Champion plant in Benton, KY. Credit: Woodworking Network.

According to Woodworking Network, the Kentucky Economic Development Finance Authority approved tax incentives up to $2.25 million through the Kentucky Business Investment program to encourage investment and job growth in the community.

The performance-based incentive allows Champion to keep a portion of its investment over the agreement term through corporate income tax credits and wage assessments, by meeting job and investment targets. Champion is also eligible to receive resources from the Kentucky Skills Network, which offers free job placement and recruitment services and customized training incentives at a reduced cost.

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A model home from Champion’s York, Nebraska production center.

The Champion Homes facility was an existing modular home plant in which Champion made renovations and added equipment. The facility will produce manufactured and modular homes for retailers in Kentucky and other states.

The Daily Business News covered Champion Homes and their original plans for the Kentucky facility here. ##

(Image credits are as shown above.)

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RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.

MMHA “Show Within a Show” Delivers Results

November 2nd, 2016 Comments off
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Novi Home Show. Credit: MMHA.

The Novi Home Show took place October 14th-16th in Novi, Michigan and featured six different manufactured home models, courtesy of the Michigan Manufactured Housing Association (MMHA) as a part of the Suburban Collection Showplace.

Billed as “a show within a show,” nearly 5000 people had a chance to tour models from Skyline Homes, Champion Home Builders and Clayton Homes over a three-day period.

The success experienced at the MMHA Home Showcase demonstrates the increasing awareness and interest of manufactured homes,” said MMHA director Darren Ing. “While it has been a while since the association coordinated such an event as the MMHA Home Showcase, it won’t be the last.

According to the MMHA, the association worked closely with manufacturers, retailers and communities to coordinate the arrival and setup of the home showcase.

Skyline, Champion and Clayton had a variety of homes on display, including Champion’s Athens Park model home, coming in at 400 square feet.

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Champion Homebuilders Tiny Park Model. Credit: Champion Homebuilders, Marketwire.

The Novi Home Show is an excellent venue to showcase the beauty and affordability of the homes,” said MMHA member Jerry Ruggirello, of AJR Development. “Team members and representatives from manufacturers, communities and retailers were on site to answer questions and give tours.

The MMHA is dedicated to sharing the benefits of manufactured and modular home living with the pubic and improving the image of manufactured housing.

MHLivingNews featured the Novi Home Show last month. That story is here. ##

(Image credits are as shown above.)

rcwilliams-writer75x75manufacturedhousingindustrymhpronews

RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.

Manufactured/Modular Home Retailer Grabs Positive Local Media Coverage

September 24th, 2016 Comments off

anacapahomesteam-creditanacaphomespostedmanufacturedhousingindustrydailybusinessnewsmhpronewsVentura, California based Anacapa Homes received positive local media coverage by announcing that they are the new area representative for Skyline Homes. The company touted how the addition of Skyline Homes adds to a mix that also includes California and Arizona based producer Redman Homes.

Anacapa Homes is owned and operated by Katherine and David Hackett.

Speaking about their deal to represent Skyline Home, they naturally told The VCStar that they are pleased.

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A contributed photo by Anacapa Homes to the Ventura County (VC) Star. Similar to the Bakken story by UMH Properties, this is an example of how an advertorial can be used in ways that conveys a more positive image of manufactured and modular homes.

Skyline offers both manufactured and modular homes at affordable pricing without sacrificing quality,” Katherine Hackett told the local publisher. With their eyes on the prospective home buying public, Hackett adds, They offer Formica, tile, granite and quartz counter tops. They also offer laminate and tile flooring, which seems to be the popular choice for today’s consumers.”

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Contributed photo that appeared in the VC Star. Consultant and publisher L. A. “Tony” Kovach, commenting on the Anacapa story, noted that beyond curb appeal, there are advantages in showing appealing home interiors via stills and video, and photos and video of team members. The home photos below will be from the Anacapa website, but note that these were not part of the VC Star’s article. The photo collage at top is also from the Anacapa website.

In business since 1951, Skyline Homes is an Energy Star Partner, which means its homes can save 20 percent to 30 percent on energy bills versus conventional construction. In a high cost state like California, that designation will be of keen interest to many home shoppers.

Making the Experience & Reality Match the Message

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Marketing campaigns designed to change an image and attract more upscale customers – says Kovach – are marathons, not sprints. Surveys reflect that buyers with good credit and cash often take months or even years to shop, so marketers must get and stay in front of that valuable target audience. Qualified buyers require consistent effort, and then the experience must match what is being projected. Photo credits, Anacapa Homes, but noting again that these were not part of the VC Star advertorial.

Our industry succeeds when our customers are happy,” says Tom Fath, a partner in his family’s Northwestern Indiana community business that retails new manufactured homes at their location.  “If a customer is under a false illusion without facts, we fail as an industry and lose credibility.”

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Tom Fath, New Durham Estates.

Fath’s comments came as part of a broader commentary on wrong and right ways that advertorials and other promotional outreaches could be done.

 

The Fath’s reported an over 400% increase in sales this year. They have done that by attracting more conventional home buyers, selling not only more, but also higher priced manufactured homes than they had in the 4 previous years.

Anacapa Homes says their mission is to provide an affordable, lower-cost alternative to site-building a residence, while taking less time than a traditional site-built home. That’s a solid message manufactured home (MH) retailers can project to conventional housing shoppers.

We will help you find the land, provide you with a cost estimate of the project, pull permits and offer the services of local engineers and surveyors,” Hackett told the VC Star, with those local readers in mind. “We also offer CAD design with 3D elevations, interior and exterior views of the home, and we provide the best contractor for every job, with the required experience to get the job done right.”  

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From Joe Dyton’s recent report, click the image above or here to read the story.

Projecting Manufacturd Home Postives, While Reframing Negative Sterotypes

Many forms of positive media coverage can reflect how an appealing image can be projected for manufactured and modular home retailers and communities. One of the ways that can be accomplished is the advertorial approach, but there are numerous others.

But for what Fath describes as “a great industry that is in decay and under attack,” an equally important need beyond projecting positive messages are tackling thorny issues.

Controversial issues can be handled in ways that are fair, balanced and yet project important, positive truths about manufactured homes, MH land-lease communities and the professionals in this industry. ##

(Image credits are as shown above.)

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RC WIlliams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News, MHProNews.

 

 

 

Clayton Moving in where Champion Homes Moved Out

August 3rd, 2016 Comments off

Manufactured Housing Institute photo credit mh under production postedDAilyBusinessNewsMHProNewsHenderson County Commissioners in Texas have agreed to consider a request for a tax abatement from Clayton home building group, as themonitor informs MHProNews, and will hold public hearings on the matter.

Clayton home building group has purchased a property formerly owned by Champion Homes, and plans to hire 250 employees by the beginning of the 2017 to produce manufactured homes, with a base pay starting at $600 a week. Purchased Oct. 2015, the property is 70 percent complete towards beginning manufacturing operations in Oct. 2016.

While Athens (TX) Economic Development Executive Director Lisa Denton said the five-year tax abatement has already been approved, Commissioner Ronny Lawrence said the property has increased in value since Clayton purchased it, doubling the tax assessments for the school district. Assessments for Road and Bridge have also doubled, but they will not be affected by the abatement. “The county would get twice the tax money it is currently getting from the property, even with a tax abatement agreement,” Lawrence estimated.

Clayton has already paid the $1,000 application fee. Within the next 21 days various scenarios will be considered regarding the proposal for this town just southeast of Dallas. ##

(Photo credit: Manufactured Housing Institute–manufactured homes under production)

matthew-silver-daily-business-news-mhpronews-comArticle submitted by Matthew J Silver to Daily Business News-MHProNews.