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Ben Shapiro Nails It on Taxes, Regulations, and Affordable Housing – Under 2 Minute Video Must View for MH Industry Pros

May 16th, 2018 Comments off

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Ben Shapiro is a renowned conservative political pundit, syndicated columnist, lawyer, and NYT bestselling author. He is Editor-in-Chief of news and opinion site The Daily Wire and host of the popular video podcast, The Ben Shapiro Show,” says his YouTube page.

 

Fox News has called Shapiro “a leading millennial conservative.”

In the under-two minute video clip below, Shapiro joined Fox & Friends to discuss the new “head tax” in Seattle.  In it, he rapidly lays out the case that should have affordable housing advocates – including manufactured home professionals – on the edge of their seats, with note pad in hand.

Shapiro says that high demand, and over-regulations on developing are part of what’s fueling soaring housing costs.

A profile video on the fast-talking attorney is below.  Shapiro’s approximately 100 million page views a month Daily Wire is roughly 30 times more than what Webalizer says industry-leading MHProNews traffic is. He clearly must have something to say that people want to read and hear.

While the evidence-and-logic focused attorney doesn’t mention any specific kind of housing in the first video, common-sense suggests that the modern manufactured homes that HUD Secretary Ben Carson called “amazing” in recent Senate testimony are an important part of the solution to the affordable housing crisis.  You don’t have to be a brain surgeon to realize that almost everything we use comes from a production center.

The logic of factory-based home building is proven, and necessary.

Affordable housing is a non-partisan issue, as Danny Ghorbani – an engineer and the retired founding president of the Manufactured Housing Association for Regulatory Reform (MHARR) – has often said.

With this more business-friendly regulatory environment under the Trump Administration, the time is now to promote a better understanding of the factors that fuel economic growth.

Lower taxes, less and more common-sense regulations, are spurring the economy.

The Treasury took in a record amount of taxes last month, even though there’s been a big tax cut.  The formula that the Daily Business News has noted worked for Democratic President John F. Kennedy and Republican President Ronald Reagan, is also working for pragmatic President Donald J. Trump.

If the industry can cut through the D.C. noise, and get HUD and FHFA to enforce existing laws, the result will be a revival of manufactured housing (see related reports, below).  Thus private enterprise – in the form of routinely unsubsidized manufactured homes, as Secretary Carson said – can be an important part of the solution to the affordable housing crisis.

On a closing note regarding Shapiro.

BenShapiroJDDailyWireWikipediaManufacturedHousingIndustryDailyBusinessNewsMHProNews

Note that “progressive” (read, Democratic) Jeff Bezos led Amazon, and equally progressive led Starbucks are among those hollering the loudest about the new Seattle head-tax.  Doesn’t Amazon’s threat to not build there make the point that higher taxes harm an economy?

Issues of taxation and regulation, as MHProNews has said for years, can be summed up like this.  The power to tax or regulate is the power to destroy. Manufactured home industry professionals, investors and advocates need to see the reality of that logic.  It is up to professionals to point to events both past and present that prove that to be so. We must personally take those proven principles, and make that case with your circle of influence, in the marketplace, and at the ballot box. ## (News, profile, analysis, and commentary.)

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Related Reports:

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

Seattle’s Assault on Amazon, Bigger Businesses Passes Affordable Housing Tax, Plus MH Market Updates

LATonyKovachMHProNews-com-

L. A. ‘Tony’ Kovach addressing industry professionals in an educational session.

By L.A. “Tony” Kovach – for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

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“Trapped. Threatened. Scared.” “Mobile Home [SIC] Owner’s Fears Reflect National Crisis”

May 5th, 2018 Comments off

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Trapped. Threatened. Scared. That is how thousands of people across the Front Range are feeling and they all have one thing in common: They live in manufactured homes,” says Denver 7 in their report on a manufactured home community in Thornton, Colorado.

 

At a time when about half of all manufactured homes are being shipped into land-lease manufactured home communities – what Denver 7 and others incorrectly call a “mobile home park *” – the solution that manufactured housing offers is being obscured by a steady wave of negative news.

 

PublishingHandPickedInformationCanBeWorsefortheImpressionItMakesOnManufacturedHomesandOurIndustryThanStatingEntirelyFalseInfo-BradLovinNCMHA

 

With housing costs out of reach for many people in Colorado, the only path to home ownership is often through a mobile home park.*” said Denver 7.

The problem is that while they own the home, they do not own the land it sits on and that puts them at the mercy of their landlord.”

 

Several residents reached out to Contact7’s Theresa Marchetta about problems they face in their mobile home community.

After weeks of digging for answers and accountability, Marchetta uncovered the problems at one local mobile home park reflect a growing national crisis and a system failing to protect those who live there,” said their report.

Management, says Contact7, wouldn’t speak to them on camera.

That’s reminiscent of a comment from Frank Rolfe, who has often spoken with the mainstream media.  Rolfe says that he’s also scared about talking to the media. But he says that failure to engage only cements the stereotypes. He argues that engagement is necessary, noting that’s especially true, because the Manufactured Housing Institute (MHI) and others won’t do it.

 

Friendly Village

At Friendly Village of the Rockies, homeowners say management does not live up to the name,” said Denver7.

You can either do it or just get out,” said one homeowner who asked not to be identified for fear of retaliation by park management.

“Put a note on your door, do this within a certain amount of time or you’ll be fined,” said another resident in the community, Anthony Velasquez,” per Contact7.

 

The Pattern and the Trend

MHProNews asked then MHI Chairman, Tim Williams about the failure of MHI to engage on negative or problematic media accounts.  His reply to that inquiry is linked here.

Part of what Williams said is that there is a good case to be made that the engagement should take place routinely.

Hasn’t years of reports like Denver7 made it obvious that routine engagement with media and others is necessary?

Another Tim Williams, from the Ohio Manufactured Home Association, responded when bad news hit his state.  One of several examples of his pushback are linked below.

Tim Williams, OMHA, Responds to Issues Raised by NPR Report on Manufactured Home Communities

Rolfe has argued on stage in front of dozens of industry professionals that every time something harmful to the industry takes place, there should be push-back by the industry that clarifies any false or misleading issues.

Another state association executive told MHProNews that they have a policy of ‘not defending bad actors.’  Those two principles apply balance and context.

Because sometimes, there are simple, and yet unstated to the media, explanations for concerns that arise.  For example, enforcing guidelines for living are similar to a deed restricted residential subdivision enforcing their standards on residents.

In the case in Thorton, CO in the video above, the following is unclear based upon local media reports: did the home owners with the fencing concern agree to no fencing in writing, before they moved in?

That’s the sort of detail that Brad Lovin told MHProNews last year is often left out of such reports.

At the same time, should community operators reconsider certain standards?  In Paradise Cove in Malibu, home owners are allowed privacy fencing. Some other manufactured home communities (MHCs) allow for it, within specific guidelines. While fencing isn’t the only reason that the rich and famous move to a place like Paradise Cove, operators ought to consider the more upscale type of residents that allowing fencing or other appropriate additions may attract.

Baywatch Bombshell Actress Pam Anderson’s Famous Malibu “Mobile Mansion” Up for Sale, Photo Spread, Videos

Should that $3,000 fence be reconsidered by that management company?

If the Thorton community owner is indeed unable or unwilling to defend their fencing policy on camera or in writing to local media, how does that one-side local news report reflect on them?  Or how does that video report impact other MHCs in the same market, who are also in the land-lease community business?  How are retailers impacted?  Factories, lenders, and on down the list of industry connected professionals?

Part of the troubling answer is found in the Channel7 video.  The quotes below from the video are statements made by a sociologist that’s studied this issue, and they are telling a tale that isn’t entirely comfortable for the industry to hear.

University of Colorado Sociologist, Esther Sullivan, says 80 percent of the residents in places like Friendly Village own their homes,” said Denver7.

When I share with you the predatory practices I’ve seen in this mobile home park,* you’re not surprised by that?” Channel7’s Theresa Marchetta asked the professor.

No, this is indicative of cases occurring across the country,” said Sullivan.

Sullivan says she has become an expert on the topic, spending nearly a decade documenting “housing insecurity in mobile home parks.*

These issues that you see at Friendly Village may seem unique to this one park, but they are indicative of the capricious and arbitrary actions landlords take in mobile home parks across the nation. You hear these same stories over and over again,” said Sullivan.

The professor and author said she lived in “two mobile home parks* in Texas and Florida and documented the impact as they were sold off and closed down.”

They’re subject to rent hikes, often without notice, upon fees that are tacked-on, a lack of maintenance or an expectation they maintain the land that they don’t own,” Sullivan said.

EstherSullivanSocioligistUnivCOChannel7ManufacturedHomeInsecurityDailyBusinessNewsMHproNews

Sullivan is not anti-manufactured housing. “Absolutely. We can’t build our way out of our current affordable housing crisis which we all can see in Denver,” Sullivan said. The industry’s members would be wise to properly engage with voices like hers, along with business that operate in a way that gets them A+ BBB or similar ratings.

 

The Broader Issues for MHVille, Current and Prospective Home Owners

The issues point to an image problem for commercially operated MHC properties owned by individuals, or portfolio operators. Failure to address the issue has arguably plagued the industry’s good operations.

The issues has been a boost to the image of resident owned communities (ROCs), which are often mentioned as the solution to this problem.  But that’s an oversimplification, as it ignores good community operations.

Who says?

ROC USA President Paul Bradley has stated repeatedly to MHProNews that there are a number of good operations in the country.  Bradley says they should not be lumped in with those who may fail to provide the same level of “economic security” for their residents.

Rephrasing, there are different kinds of privately owned companies.  But if the individual property owners don’t make that clear to prospective and current residents in their own markets, then they too can be harmed when bad news hits other nearby land-lease properties.

 

Resolution to the MHC Image Issues?

Common sense – sound reason – suggests there are two, and only two ways that this issue will find positive resolution.

  • 1) A community operator, or any other manufactured home industry business, must do is own marketing, and make their case to the public in their market area(s).  UMH Prosperities CEO Sam Landy has stated as much to MHProNews.
  • 2) Independent operations with shared values that provide residents an appealing lifestyle must band together, and work to resolve these issues through an association or alliance.

While some state associations strive to do just that, it is obvious from the steady drum beat of negative news that it is not yet enough.

What is self-evident is that years after MHProNews publisher L. A. “Tony” Kovach presented to MHI attendees a positively received message on engaging the media, MHI has failed to directly engage the news in an effect way.

AnnParmanVPManufacturedHousingInstituteMHILogoLATonyKovachMobileManufacturedHomeLivingNewsMHProNews800

Observing a problem without offering reasonable solutions is called whining. Consultant and publisher Tony Kovach pointed to actual cases of properly engaging with residents and media, in a highly praised presentation. Years later, what has MHI done with those examples shared?

Instead, MHI has focused on social media and controversial advertorials. If those were effective, would their own website traffic, and the industry’s ongoing image issues persist?

Note that Denver7 gave more than one favorable mention to manufactured homes as an affordable housing solution.  Professor Sullivan did too.

It’s the related image-harming issues that are causing ongoing problems for many in the industry.

The data doesn’t lie, see that report, linked below.

What are the FACTS about Manufactured Housing Industry Traffic vs. Real Estate? MHVillage, MHProNews, Manufactured Housing Institute Data

Head in the sands won’t change what’s self-evident.  There’s proof that the proper local efforts can work.  The logic of collective efforts is clear.  The reality of failure to act is demonstrably harmful.  Rather than deal with the issues, MHI stands accused of trying to silence those voices that raise the concerns or who provide meaningful solutions.

We Provide, You Decide.” © ## (News, analysis, and commentary.)

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* This is a terminological problem, mobile home and manufactured home are not interchangeable terms.  To learn more click the second linked related report, below.

FactoryHousingEvolution101TrailerHouseMobileHomeManufacturedHome-768x601

Related Reports:

Hundreds of New Manufactured Home Communities Opened, But How Many Have Closed? Industry Research Result$

The Ultimate Manufactured Home Industry Fact$, Data, and Insights – Bullets plus at-a-Glance Infographic

Study Recommending New Manufactured Housing Association for Independent Retailers, Communities, Lenders, Others Released

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Talk Radio “Open for Business Host” Tom Egelhoff Sounds Off On “MOBILE HOMES” as “AFFORDABLE HOUSING ANSWER”

May 1st, 2018 Comments off

MobileHomesAffordableHousingAnswerTalkRadioTomEgelhoffOpenForBusiness

From time to time, the Daily Business News or MHLivingNews.com discovers or is provided as a tip a column that is re-shared to our readers at length.  That’s the case this morning, with a post about manufactured homes written by talk radio host, Tom Egelhoff.

 

Before sharing Egelhoff’s observations about a hot topic in his part of the country – and the nation at large – some background on him and his career are in order.

KMMS AM 1450 Bozeman says about Egelhoff, “…Has Been The Host Of “Open For Business,” A Business And Consumer Talk Show On KMMS Since 2004. I’m The Author Of “How To Market, Advertise And Promote Your Business Or Service In Your Own Backyard” (Wiley), And “The Small Town Advertising Handbook: How To Say More And Spend Less,” And “How To Market, Advertise And Promote Your Business Or Service In A Small Town.”

Egelhoff’s books are used as texts in the University of Alaska and Missouri State University.  He’s been a guest on MSNBC’s “Your Money.” He’s also been featured in Costco’s Connection Magazine, Target Market Magazine, Emerging Business, and Business Adviser.

We don’t want to do the SIC (typo or terminological error found in the original) during our extended quotes from his article, so we’ll politely note that what Egelhoff calls a “mobile home” in a “trailer park,” he himself clarifies by saying is in a manufactured home community.

A few thoughts will follow his column. The extended quote in brown text below, with only his closing call for comments omitted.

TomEgelhoffLeadingAuthorityUSDoingBusinessinSmallTownsEntrepenurMagazineRadioManufacturedHousingIndustryDailyBusinessNewsMHProNews

The original column is found at this link, here. Enjoy.

MOBILE HOMES: BOZEMAN’S AFFORDABLE HOUSING ANSWER

A small trailer park (sorry, manufactured home park) located on North Willson in Bozeman is in the cross hairs of development plans.

Kick out the MH’s and build multiple three-story duplexes in their place. Affordable housing gone. Welcome to another high rent district on the North Side.

My Affordable Housing

About ten years ago my wife and I disposed of our Bozeman home and moved into one of the Mobile Home Parks in Bozeman.

Why on earth would we do something so stupid? All that equity gone, losing an appreciating asset to live in a depreciating asset. Why?

Plus, you don’t own the land. Why do such a thing?

Consider this, as I did. The fine folks on South Willson don’t own their land either. They pay, as I do, lot rent in the form of property taxes. It’s semantics.

Don’t pay your property tax and guess what — you’re homeless.

My Affordable Housing Retirement Plan

Since I realized too late that retirement was closer then further I had to make serious plans for our financial future.

One of those plans was to dump a $1,500 a month mortgage payment for a $400 lot rent payment on something I owned outright.

That freed up $1,100 a month to invest in an interest bearing financial vehicle rather than pay it to a bank and hope my home might appreciate as real estate usually does.

However, in Bozeman I found that Mobile Homes also appreciate in this market.

In hindsight my decision to downsize our living quarters and upsize my investments has paid off handsomely in spite of the Great Recession of 2009.

Some Final Thoughts

For some people there might be a negative stigma attached to living in a mobile home. I really don’t care considering that I’m able to do most of the things my wife and I want to do without the worry of the monetary consequences. It’s a good feeling to have.

Our home appreciates as does our investment portfolio. I live in affordable housing. So do the folks on North Willson.

If the city commission was true to its word it would deny the raising of that park. Destruction of affordable housing to make way for unaffordable housing makes little sense.

Just because it’s on wheels doesn’t make it bad.”  

end of extended quote

He didn’t use the graphic below, but we have a strong hunch that he’d get the quote, and enjoy the collage of modern manufactured homes too.

MostMenAppearnNeverConsideredWhatHouseIsNeedlesslyPoorAllTheirLivesHenryDavidThoreauManufacturedHomeLivingNews

Terminology matters, as we’ve said countless times.

SteveDukeLMHATheTerminologyMattersBecausetheTerminologyDefinesTheConstructionStandardsDailyBusinessNewsMHProNewsMHLivingNews1

Learn more, at this link here.

That noted, and not yet having spoken with Mr. Egelhoff, he may be using that lingo for specific tactical reasons – such as to connect with his target audience. The Daily Business News would note that there’s another way to accomplish that, but he’s a talk radio personality, not a manufactured home (MH) industry spokesperson.

At least. he’s not an MH spokesperson yet…

But in short order, Tom Egelhoff made the following points, that dovetail with topics we’ve covered for years.

  • Egelhoff’s brilliantly blunts the sting and stigma unjustly attached to manufactured home living.
  • He explains how manufactured homes can appreciate, as well as depreciate, part of what causes that are the same factors found in conventional housing.
  • He walks readers through the logic of investing the difference in cost between the affordable manufactured home and the higher cost conventional house, a point that Florida Atlantic University researcher and real estate economist, Ken Johnson has made (see that in the related report, linked further below).
  • He makes the pithy case for land-lease living too, and
  • Manufactured homes as the solution for affordable housing hiding in plain sight.

We plan to reach out to Mr. Egelhoff.  Should we connect, MHProNews will bring you more from this gentleman. Stay tuned. ## (News, analysis, and commentary.)

NOTICE: Exclusives from HUD, and Attendees about Secretary Carson’s comments at MHI will be part of an upcoming report. Sign up for our emailed news updates for that notice, and to stay up with all of the industry’s most popular, independent, and fact-based converge. ## (News, analysis and commentary.)

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Related Reports:

“The Solution to the Affordable Housing Crisis is Hiding in Plain Sight”

 

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Lessons, Meaning of Pain = Opportunities for Growth, says Management Guru, Soft Sell Author

January 16th, 2018 Comments off

BusinessManLookingSmartPhoneDailyBusinessNewsPixabayManufacturedHousingIndustryMHProNewsNo one likes pain: emotional, physical or spiritual,” said Tim Connor in a detailed statement to MHProNews. 

Pain always has a message for us,” he said. Connor has worked for decades in the manufactured, modular, log and other systems-built housing and other industries.  The guru has 80 books in areas such as avoiding “corporate disconnects,” navigating change management, sales coaching, inspirational, and more.

 

 

Each of us wants to sail through life from birth to death without ever having:

-been betrayed.

-been abandoned.

-been lied to.

-failed.

-been broke.

-had insurmountable problems.

-risked it all and lost.

-had health challenges.

-been disappointed.

-And this list goes on and on and on. . .

I for one know the value of pain.  I have had my share during my life.”

TimConnorSpeakerTrainerConsultantDailyBusinessNewsMHProNews

Connor is the author of over 80 books, including an international best seller, “Soft Sell” That book has gone through numerous printings, and has been so popular, it was translated into several languages.  That led to Connor speaking and providing corporate services in 25 countries around the world.

Connor stresses that pain is always there to warn or teach.  It is also an opportunity, a call for growth.

He quotes his mentor, Eric Butterworth, “The greatest times of creativity in your life can come during periods of personal pain.  Use these times to release all that you are and all you can do.”

Here are a few of the benefits of pain that I have learned over the years.  See if you have learned any of these yet –

Pain:

 

  1. Introduces you to who you really are.
  2. Let’s you have a peek into the future.
  3. Releases great potential creativity.
  4. Begins the healing process.
  5. Is a signal that something needs to change.
  6. Helps you see that you have choices.
  7. Gives you the opportunity to grow or remain stuck.
  8. Is impersonal. It isn’t picking on any one group or individual.
  9. Develops in you the capacity to handle more pain in the future.
  10. Helps keep you focused in the present moment.”

 

Don’t ever deaden the pain you are feeling.  Get in touch with it.  Feel it. Understand it.  Learn from it.  Use it. And then move on through it. Then let it go,” Connor suggests.

His message came after the latest controversial report – pain – from within the manufactured housing industry.

Kevin Clayton Interview-Warren Buffett’s Berkshire Hathaway, Clayton Homes CEO

It can easily be seen as advice for those coping with the pains of denial, betrayal, or whatever the pain of the news may mean for those experiencing it.

 

Among the other range of responses and calls that came following yesterday’s report, linked above, was another one, given on the record, above.  ## (News, change management, analysis, commentary.)

Note 1Stay in the know! Thousands of MH Pros, Investors, Officials and Housing Experts do it. You, your team, and industry colleagues can sign up to the MH Industry leading headline news/updates – typically sent twice weekly – click here to sign up in just seconds.

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Soheyla, Tamas L. A. "Tony" Kovach family Soheyla Kovach, with her son Tamas (center, pronounced “Tah Mash) and husband L. A. “Tony” Kovach, will all be at the 2018 Louisville Show. For a third party profile of the family and business, click here.

 

Wired – Social Media’s Threats, Emotion Vs. Logic, Written Knowledge Vs. Visual (Superficial), and Manufactured Housing

October 26th, 2017 Comments off

SocialMediaPixabayDailyBusinessNewsMHproNewsManufactured housing struggles with education and its image daily.  Yet the members of the industry are on social media by the thousands daily.

While the manufactured home industry is experiencing a modest annual recovery, it pales compared to the rapid growth of the use of social media by producers, retailers, communities, associations, lenders, and other  industry segments.

Against that backrop, are the thoughts of Hossein Derakhshan.  He’s an Iranian turned Canadian media analyst, imprisoned in Iran from 2008 to 2014, dives into the world of social media, and how he says it’s undermining knowledge.

Writing in the popular tech trade media, Wired, Derakhshan states that social media – which he uses – is threatening the foundation of knowledge. “In an image-centered and pleasure-driven world, [Neil] Postman noted, there is no place for rational thinking, because you simply cannot think with image,” Derakhshan states.

HosseinDerakhshanCanadianIranianBloggerWikipediaManufacturedHOusingIndustryDailyBusinessNewsMHProNews

Society, says Derakhshan, is moving from the promise of the web, summed up by Immanuel Kant enlightenment battle cry of “Dare to know,” to the point where today, the phrase he says is more like, Dare to not know.”

HowSocialMediaEndagersKnowledgeHosseinDerakshanDailyBusinessNewsManufacturedHousingIndustryMHProNews

Wikipedia is his prime example.

While Wikipedia’s funding is healthy, the content creation and updates are showing signs of trouble, Derakhshan stated. “It is text that enables us to “uncover lies, confusions and overgeneralizations, to detect abuses of logic and common sense. It also means to weigh ideas, to compare and contrast assertions, to connect one generalization to another.”

Author Liz Cowan’s Look at Social Media…

LizCowanAuthorHumoristSatireLizCowan-comManufacturedHousingIndustryDailyBusinessNewsMHProNewsSatirical writer, author, and humor columnist Elizabeth Cowan, expressed her concerns about Derakhshan’s topic like this.

Social Media wants to imply closeness, camaraderie and reaching out to others. When, in fact, the rise of social media encourages a solitary existence,” Cowan said.

Being social requires personal contact with others,” observes Cowan.

Cowan also uses social media, but warns of its anti-social elements.

 

When you sit in front of your computer in your underwear or least presentable attire, rather than going forth and interacting in real time with other humans, you create and enforce a cycle of existence best described as the state of being apart,” she said.

InstagramSmartPhonePixabayDailyBusinessNewsManufacturedHousingIndustryMHProNews

FracturedProverbsTwistedThoughtsCoverAmazonElizabethCowanDailyBusinessNewsMHProNewsBehind the mask of cheerful and amazing postings, lurks the soul…encased in self-imposed aloneness,” she said, adding that social media used uncritically, “This reality exists only in the mind of the poster and the viewer of the post. Social media is the road to the negation of humanity.”

Industry professionals can attest to the range of responses to time/resources invested in social media.

Some industry professionals have raved over their public responses, but others are saying “meh,” or admit that their results are poor.

MehDefinedGoogleDailyBusinessNewsMHProNews

And how truly informative are some of those postings? The often distrusted mainstream media is widely more trusted than social media, says Reuters.

ReutersNewsMediaVsSocialMediaTrustDailyBusinessnewsMHProNews600

Without the proper balance between knowledge and quick gratification visuals, social media can not only be isolating, but frustrating.

Entertainment vs. Talking and Genuine Communication?

Americans don’t talk to each other, we entertain each other,” Derakhshan points to Postman, who wrote. “They don’t exchange ideas, they exchange images. They do not argue with propositions; they argue with good looks, celebrities and commercials.”

LikeMePixabayDailyBusinessNewsManufacturedHousingIndustryMHProNews

Likes and quick feedback can be a feel good, but they aren’t always followed by measurable results equal to the effort.

It’s that line between potential good and harm that arises from social media which both authors hold in common.

From Facebook to Instagram,” Derakhshan’s Wired column said, “the medium refocuses our attention on videos and images, rewarding emotional appeals—‘like’ buttons—over rational ones. Instead of a quest for knowledge, it engages us in an endless zest for instant approval from an audience, for which we are constantly but unconsciously performing.”

SocialMediaRubiksCubeLearnMoreDailyBusinessNewsMHProNews

This doesn’t mean it is time to give up. But we need to understand that the decline of the web and thereby of the Wikipedia is part of a much larger civilizational shift which has just started to unfold,” he concluded.

Industry Takeaways

One takeaway could be that as industry professionals grapple with the opportunities that the web provides – including social media, to properly use such media to engage their audience – a more blended approach is needed.

Appealing visuals combined with text should be woven in a fashion that makes people do more than smile, or yawn.

SunshineHomesDailyBusinessNewsMHProNews

Lifeway Homes Display of Sunshine Homes, at Tulsa State Fair.

Because as Credit Human’s Barry Noffsinger and others who target the more upscale buyers have noted, the next level up of home buyers are those with more income, and more education.

WhyAreBillionairesAttractedToManufacturedHomesDailyBusinessNewsMHProNews

Those more qualified buyers, researchers, and investors routinely need more than pretty pictures or videos.

MobileManufacturedHomeAnnualShipments1959-2012CalculatedRisk-DailyBusinessNewsManufacturedHousingIndustryResearchReportsMHProNews

Some local operations are achieving success with social media, but the overall impact is exaggerated, as industry statistics reflect.

ManufacturedHousingIndustry30YearAnnualShipmentsCavcoMHIDailyBusinessNewsMHProNews

The proof is that with all of the videos, and good looking social media websites, the manufactured home industry is still shipping less than 100,000 new manufactured homes a year, at the current rate.

Lifeway Homes Display of Sunshine Homes, at Tulsa State Fair.

This is society’s but also the HUD Code manufactured home industry’s challenge – to rouse consumers with thought that moves some to actions.

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Lifeway Homes Display of Sunshine Homes, at Tulsa State Fair.

Likes of cute videos and pretty pictures don’t routinely translate into dollars.  If they did, the industry would collectively be selling 500,000 or more new homes a year.

Textual knowledge that informs and compliments visual posts, are a key.  Social media posts must go beyond mere imagery. ## (Communications news, analysis, context, and commentary.)

(Image credits are as shown above.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News on MHProNews.com.

Strange vs. Moore, Trump vs. Bannon?

September 25th, 2017 Comments off

LutherStrangeVsRoyMoorePOTUSTrumpVsSteveBannonBreitbartDailyBusinessNewsMHProNewsAs tomorrow’s special election to fill the vacated seat by Attorney General Jeff Sessions’ previous AL Senate seat looms, the heat and “controversies” from left-to-right wing media is rising.  So too is the spin that routinely fits a given media’s typical perspective.

Recent polling seems to indicate that appointed-Senator Luther Strange – whom President Donald Trump is backing – is trailing Roy Moore – whom former White House Chief Strategist Steve Bannon and other conservative pundits supports – for the GOP primary for that seat. 

The race is being spun by some on the right as “the swamp” (Strange) vs. the anti-establishment conservative (Moore, by the right’s Breitbart followers).  Many Trump supporters clearly see that differently.

Here’s the unreported news flash.

Whomever wins, POTUS Trump and Breitbart’s leader Bannon will both win.

Whomever wins, is the odds-on favorite to win in the general election – both per L. A. “Tony” Kovach, MHProNews’ publisher.

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Whatever your politics happens to be, given them credit because its due. President Trump and Steve Bannon have superior political instincts,” said Kovach.

For example, both understand that the mainstream media love to create controversy within the GOP, as if the party was hopelessly fractured and dying. In fact, if fundraising is any indicator, the GOP is leading Democrats by a wide margin since the president was sworn in, mostly due to the POTUS Trump base,” Kovach said.

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Robinson vs. Kovach?

MHI’s Sr. VP and General Counsel Rick Robinson made an interesting admission last week in his presentation at the 5 State Convention in Deadwood, SD.

Robinson confessed that he thought that Secretary Hillary Clinton would win the electoral college, and he thought Trump would win the popular vote.

The actual outcome was the opposite.

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By contrast, Kovach stated in writing several times last year that candidate Trump could win, and he did, despite the long-odds given by the mainstream media.  He used sources across the spectrum, and looked at the internal polling before making that call.

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Featured image credit, Hurricane Harvey Relief.

Who Will Win Tuesday? 

Alabama is a manufactured housing production hub, as Daily Business News readers know.  AL is one of several states keenly involved in producing homes for victims of Hurricane Harvey.

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Dr. Keith Ablow. Credit, Fox News.

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Photo by Mark Simon, of L. A. “Tony’ Kovach engaging with SAAs in NY. 

IMHO,” Kovach said, “Dr. Keith Ablow was quite right earlier this year when he said that the president knows how to routinely outmaneuver the media at their own game.  Everyone slips and makes mistakes, but just watch and see.  For those who understand the various players, this controversy is a win for both the president and Bannon, as well as for Strange and Moore, who are getting more coverage than this might otherwise draw.”

The president has said he will support whomever the winner is of the GOP special primary. So far, the president has won every special election since he was sworn into often.  Stay tuned. ## (News, analysis.)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Obama Administration and ACORN Housing accused of misuse of funds and corruption

November 29th, 2011 Comments off

AHCOA-acorn-name-credit Washington TimesWashingtonTimes reports author/editor Matthew Vadum has accused the Obama administration of “new evidence of corruption” involving an affiliate of ACORN (Association of Community Organizations for Reform Now). Cause of Action – a watchdog group – pressed NeighborWorks America, a taxpayer-funded federal nonprofit that funneled more than $26.5 million in federal foreclosure-avoidance money to ACORN Housing, to disclose an internal audit furnished to then-Senate Banking Committee Chairman Christopher Dodd, Connecticut Democrat, late last year. The audit found that while ACORN Housing and voter-fraud-accused ACORN are legally separate entities, there were numerous financial transactions and “evidence [of] extensive relationships between both organizations that may undermine claims of an ‘arm’s length relationship’ between them.” ACORN Housing, the audit states, worked closely with ACORN and even subcontracted some of the counseling work to “four ACORN local state chapters.” “We have determined that [ACORN Housing] lacks the accounting capacity to manage the size and complexity of the [foreclosure-avoidance] program funds,” said the audit, dated Dec. 17, 2010. ACORN Housing had poorly trained staff,  sloppy accounting procedures, and also violated conflict-of-interest guidelines laid down by the Office of Management and Budget(OMB), the audit said. U.S. Department of Housing and Urban Development (HUD) gave $79,819 to AHCOA Miami on March 1, $300,000 to AHCOA on Aug. 11, and $350,030 to AHCOA Philadelphia on Sept. 2. Vadum’s report describes HUD’s Secretary of Housing and Urban Development, Shaun Donovan as a “longtime ACORN ally.“  Acorn Housing changed its name to Affordable Housing Centers of America (AHCOA) about a year ago to avoid the stigma of being associated with ACORN, which was bared from receiving federal funding after undercover videos showing its employees were facilitating child prostitution in 2009.


(Editor’s Note:
Matthew Vadum is a senior editor at Capital Research Center and author of “Subversion Inc.: How Obama’s ACORN Red Shirts Are Still Terrorizing and Ripping Off American Taxpayers”  from WND Books, 2011
)

(Image credit: WashingtonTimes)