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Newly Published Regional State Data Reflects Gainers, Losers in New Manufactured Homes Shipped

May 1st, 2019 Comments off

 

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Tips from members of the Manufactured Housing Association of Oklahoma (MHAO) members provided the data their state association produced.

 

The graphic below summarized MHAO’s calculations of what the states of AR, KS, LA, MO, NM, OK, and TX shipped in February 2019 vs 2018, and a Year over Year (YoY) totals.

 

February2019ManufacturedHousingAssocOklahomaMHAODailyBusinessNewsMHProNews_001

Here’s the data that MHAO provided that summarized national trends.

In February 2019, 7,241 new manufactured homes were shipped, a decrease of 820 homes or 10.2 percent compared to February 2018.

Compared with the same month last year, shipments of single-section homes were down 15 percent while shipments of multisection homes were down 5.6 percent.

Total floors shipped in February 2019 were 11,206, a decrease of 8.7 percent compared with February 2018. The seasonally adjusted annual rate (SAAR) of shipments was 92,195 in February 2019, up 4.2 percent from the adjusted rate of 88,461 in January 2019.

The SAAR corrects for normal seasonal variations and projects annual shipments based on the current monthly total. The number of plants reporting production in February 2019 was 134 and the number of active corporations was 34, the same number of plants and one fewer active corporation compared to January 2019.

Cumulative shipments from January through February this year totaled 14,734 homes compared with 16,707 homes for the same 2-month period in 2018, a net decrease of 11.8 percent.”

The Daily Business News on MHProNews editorially notes that sources in other parts of the U.S. are providing a similarly mixed review.  One midwestern source suggests that they expect their shipments to show an improvement when March data is released.  That will either be confirmed or corrected soon, perhaps by this weekend.

Another state source – both of these are top 10 states in shipments – indicate that shipments improved March over February but will still be down year over year.

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These ought to be alarms for so-called leaders in Arlington, VA who have reported the data, but have failed to say what steps they plan to correct what is already 6 months of declining YoY production and sales.

 

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How is that possible during an affordable housing crisis?

 

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That’s tonight’s final edition of “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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Drilling Down on State Manufactured Housing Shipment Data, Shocking Revelations, Warning Signs

March 8th, 2019 Comments off

 

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There are numerous states that experienced a downturn in new HUD Code manufactured home shipments in December of 2018. Each of those, to varying degrees, merit their own story.

 

One that experienced a pronounced drop was the #1 production and shipment state in the U.S., which is the state of Texas.  According to data that ultimately comes from IBTS collected for the Department of Housing and Urban Development (HUD), the Manufactured Housing Association of Oklahoma (MHOA) said that year over year (YoY) December 2018 vs. 2017, Texas experienced a stunning 44 percent drop.

 

December 2017  2018   % Change

Texas         1941  1085    -44.1%.

 

But we will look for the next few moments at Arkansas, and their shipment data.  Because like Michigan – which also is experiencing a downturn – Arkansas has invested in a nascent marketing campaign to boost their new manufactured home sales.   We will note that Michigan in some ways has reportedly invested more and longer in marketing than Arkansas, but both experienced a drop in new HUD Code manufactured homes shipped.

Here’s the regional shipment data, per MHAO.

 

December2018vsDec2017YearOverYearShipmentReportMHAO-ArKsLAMoNmOkTx

 

There are differences between what Michigan and Arkansas have done and are doing, which is not the focus of this analysis, but that point is hereby duly noted. In Arkansas’ case, a feature for them has been their videos, which aim to address several common concerns that consumers have about manufactured homes.

MHProNews has been one of the platforms that has shared their videos.  Here is one of the AMHA promotional videos again.  It is a quality, professional video production.

 

 

In favor of the Arkansas Manufactured Housing Association’s (AMHA) video efforts vs. say the Manufactured Housing Institute (MHI) marketing-promotional videos, the AMHA’s videos have attracted far more viewers.  The video above was published on Sep 1, 2016, per the AMHA’s YouTube page. On this date at 4:37 AM ET, there are 68,434 views reported on this 2:30 second video.

That said, one must ask, has the AMHA videos moved-the-needle on new manufactured home sales?  That’s the acid test.

Per the report by MHAO, YoY for the month is as follows.

December 2017  2018   % Change
Arkansas   104      67     -35.6%

Year over year totals for Arkansas are as follows.

Year-To-Date 2017   2018   % Change
Arkansas         1766   1805   2.2%

Here’s how our publisher’s and award-winning industry consultant’s comments were phrased, in the red textbox on the graphic below.

 

ArKsLaMoNmOkTxShipmentsPerMHAOMarch2019NewsletterWithDec2018vs2017dataDailyBusinessNewsMHProNews

The above is a collage from the MHAO’s most recent newsletter, and is provided here under fair use guidelines for media.

 

There are those voices in manufactured housing that are talking about weather, inventory adjustments, or how other sectors like automotive had declines too among other excuses for the lack of serious growth.  But there are numerous reasons why those are false arguments, which are easily disproven.

One example is the article below, which demonstrates that within automotive, there are firms that rose while others slipped.  So how a marketing message is crafted, and then what happens after that marketing message is produced all are factors in bottom line performance.  Click the text-image box to see that video and report.  Further below the byline is a report on a video about a home built on a frame with a hitch set on blocks.  The video is over 16 minutes long, is an interview done by a third-party, and has had over 1 million views in just 3 weeks.

 

“What’s My Name?” What Manufactured Housing Marketers, Pros, Investors Could Learn From This Video

 

There are those who are deliberately distorting – or at best, misreading – the authentic causes for concern about manufactured housing’s slide.  Automotive, RVs, and other industries have far out performed manufactured housing since the last manufactured housing industry peak was achieved in 1998.  Yet it is manufactured housing that is in the affordable housing business, during an affordable housing crisis.  Aren’t the distinctions significant?

 

As the Klaxon sounds, the Wake Up Call to Change Call

A klaxon is a powerful horn or alarm that often signifies danger. A klaxon is hard to ignore. The klaxon means the time to act is asap, not someday in the murky mist.

Compared to MHI, AMHA’s budget is modest.  One should say in AMHA’s favor that it is better to try something than do nothing.

There is no one cause for this problem of shipment and production at disappointing and still historically low levels.  So, no one article is going to lay out all of the facts.  But to better understand the range of issues that arguably contribute to this malaise, see the linked related reports, below the byline, notices and market-based business development opportunities. Other thoughtful perspectives are encouraged and welcomed.  Comments can be private or for publication, just so note in your messages.

 

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Some years ago, UMH President Sam Landy, JD, told MHProNews that every firm is ultimately responsible for their own marketing.  That’s demonstrably and logically true.

But beyond the duty of each company to self-promote, there are other needs as well that could be done in groups of firms that have reasons to work together to promote more sales and profits.

There is a thirst for manufactured housing independent industry professionals for understanding.  There are numbers who realize that what MHI claims vs. their performance on behalf of the industry are not necessarily the same thing, to be polite.

A new post-production association is needed, period.  To rely on MHI after years of failed performance in the post-production side is demonstrably foolish.

Ready for solutions instead of excuses?  Are you going to the Tunica Manufactured Housing Show?  To learn more about organizing such a post-production alternative to MHI, contact Tony@MHMSM.com, or call 863-213-4090.

 

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The communities sector had state associations break away from MHI.  The Manufactured Housing Association for Regulatory Reform (MHARR) broke away from MHI years before. Both cited the failed performance of MHI, in their own words. This operation’s parent company was an MHI member, and L. A. ‘Tony’ Kovach was elected by peers to serve on an MHI board.  If MHI wee performing, instead of their purported posturing, more head-fakes, and making excuses themselves and/or through surrogates, MHProNews would arguably still be a member of that trade group.

Performance matters more than empty promises.

Isn’t it self-evident that doing more of the same as in recent years, will only produce more of the same sad, low results? That’s obviously not cheer leading, like others are wont to do in MHVille that kiss the MHI donkey derriere. Rather, it’s the increasingly self-evident sobering truth.

 

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Only the truth told well and often enough, and then acting upon truth, will set manufactured housing operations free to return to and surpass the industry’s glory days. The time to act is asap or now. Contact Tony@MHMSM.com, or call 863-213-4090.

 

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ZIg Ziglar’s editor provided MHProNews with years of articles that have been published here. We believe in possibility thinking, but that must be grounded in reality. Ziglar says the same. To solve a problem, one must admit it exists, identify its causes, and the plan how to address the root causes of the issues. That’s how progress is achieved.

That’s “Manufactured Housing News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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Deaths in MH Communities from Trees Falling, “Get to the Root of It”

September 6th, 2018 Comments off

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In Arkansas, and Florida, recent local media reports focused on tragic deaths that occurred when trees fell on what they each news outlet called a “mobile home.1” Meanwhile a West Coast law firm sent out a message announcing an event to discuss the liabilities involved, under the title – “Get to the Root of it! Tree Laws and Driveways.” 

In Russellville, AR, the following video was posted under the headline “Falling Trees an Ongoing Problem at Mobile Home Park Where Mom, Son Killed.”

Fox16 said, “Johnny Hicks, who used to live at the park off Main Street and was visiting family there over the weekend, can’t stop reliving what he witnessed when a rotting tree pinned a mother and her 2 children underneath

There was a little girl screaming and I started talking to her trying to calm her down,” Hicks said. “All the mom was saying was ‘I’m dying, help I’m dying.'”

The tree was so big crews needed a crane to get the family out. By then firefighters say Alesha Huggins and her 9-year-old son died, while the 6-year-old girl was injured and is recovering at the hospital,” said Fox16.

Hicks said he believes what happened was preventable, explaining that falling trees are an ongoing problem that park management neglects. “The family has told them they want this tree checked out, I guess too little too late,” Hicks said.

Meanwhile, “ESCAMBIA COUNTY, Fla. (WEAR) — Tuesday night’s first storm-related death appears to have occurred in Escambia County.” Here’s ABC3340’s video on that fatal incident.

These are all stark reminders of how something like tree care can have life and death consequences.  Prudent advanced care can avoid injury, property damage, or death, along with avoiding the possible legal repercussions.  See related reports below for other perspectives. ## (News, analysis, and commentary.)

Footnote 1.  As regular readers know, mobile and manufactured homes often have terminology mixed and misapplied. To learn more, see this link here.

(Third party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

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Affordable Living! Before and After Video, Remodeling a 1972 Mobile Home, Under $5,000

 

Moratoriums on “Marijuana and Mobile Homes”

June 27th, 2017 Comments off

MoratoriumsMedicalMarijunaMobileHomesManufacturedHousingIndustryReportsResearchDailyBusinessNewsMHProNewsThe Herald Leader reports that the Siloam Springs, Arkansas Board of Directors approved a pair of moratoriums on Tuesday to “buy time for city code change on medical marijuana and mobile home [sic] trailer parks [sic].”

The local paper said that “The moratoriums will temporarily prohibit applications from being made for medical marijuana groweries and dispensaries or for mobile home [sic] and manufactured home developments.”

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The View From AMHA

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JD Harper, Executive Director, AMHA, credit, LinkedIn.

JD Harper, Executive Director of the Arkansas Manufactured Housing Association (AMHA) tells MHProNews that, “Unfortunate headline writing by someone’s editor.”

I don’t believe it is nearly as bad as it appears,” said Harper.

The AMHA executive director has some 20 years in the industry, and said in an emailed statement that, “I was recently contacted by the city administrator of Siloam Springs (whom I’ve known for many years).  He asked for the industry’s input on re-vamping the city’s ordinances and subdivisions regulations relating to manufactured home communities.”

I provided a number of pieces of information, including: a model zoning ordinance and placement regulations; the state statute governing municipal authority over manufactured home zoning; the state’s installation standards; definitions for ‘manufactured homes’, ‘modular homes’ and ‘mobile homes’; an article from our legal counsel; and info about the City of McCrory being sued for discrimination for banning certain housing units,” Harper said.

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These and other images on this page are from the AMHA website, and are provided under fair use guidelines.

I feel confident that the City of Siloam Springs will proceed with an abundance of caution.”

Harper has been leading-the-charge in his state to improve the understanding and image of manufactured housing, as some of  the graphics from the AMHA website shown above, demonstrate. ##

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.