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Ongoing MH Headwinds – Angry Manufactured Home Residents, Understanding the Manufactured Housing Industry Dilemma Through Their Eyes

June 12th, 2019 Comments off

 

HeadwindsAngryManufacturedHomeResidentsUnderstandingManufacturedHousingDilemmaThroughTheirEyesNYStateAssemblyGailTraversTrusteeAkronMobileHomeParkMHProNews

Still from NY State video, posted further below. The problem that Gail Travers describes exists in a number of states, as serious and objective observers know. The challenge, insights, analysis, and solutions follow.

HUD Secretary Ben Carson has been promoting manufactured homes as a sustainable private-sector element to the affordable housing crisis since early in his tenure at the Department of Housing and Urban Development (HUD).

 

That acknowledged and saluted, as much as Secretary Carson has been striving to do, his factually grounded theme is largely drowned out by a variety of other voices.

 

Among them?  The angry resident who lives in a pre-HUD Code mobile home, or in a manufactured home built on or after the date that the HUD Code construction and safety standards went into effect on June 15, 1976.

Those angry residents often misuse terminology, much the same as other Americans or much of the mainstream media does.

 

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

You must meet people where they are. Terminology must be taught and caught. Make a habit of using the correct terminology.

 

With that backdrop, there is no denying that the problem that Gail Travers, a resident and ‘trustee’ in Akron, New York’s “Akron Mobile Home Park Tenants Association” exists in numerous U.S. markets.

As you read this letter below from Ms. Travers, imagine that you have been considering buying a manufactured home. How excited would you read her letter, would you still be ask excited about making that same decision?

The letter is presented neither to either endorse or debate her contention.  There is plenty of evidence for her claim. As our analysis which follows will reflect, our biggest point of departure with Ms. Travers and the thousands of others like her in numous states is the proposed solutions that many such voices advances in the face of the very real and painful challenges they share.

With that backdrop, here is her letter to the editor of the Buffalo News.

 

LetterMobileHomeResidentsNeedProtectionsFromPredatorsBuffaloNewsGayleTraversAkronNYManufacturedHomeIndustryMHProNews

 

I read with interest the May 21 editorial: “NYC Rent Laws Unneeded Here.” New Yorkers throughout the state need safe, affordable housing, like elsewhere across the country.

The people of New York State fear monied investors are stealing our communities and future. We want our legislators to enact laws to protect the decent, affordable housing options that remain. And it is not just in cities.

Look at what is happening to mobile home parks – the largest segment of affordable housing in the country. Parks are being purchased by out of state investors with little interest in the area. Corporate investors like Sunrise Capital from Clearwater, Fla. (who bought Akron Mobile Home Park in Akron in late 2017) are snapping up parks, raising rents, and disrupting the well-being of life for the people who live there, most of them on fixed incomes. Now Sunrise has purchased another park in Lockport and is attempting to do the same as they have tried to do in Akron.

Mobile home owners who rent the land on which their homes sit need protections from these predators, as do apartment renters elsewhere.

This sentence from the editorial is interesting: “There are affordable housing options here, not on every block, but enough that most working people can find a place to live.” Shouldn’t ALL people have a place to live? We need safe, affordable housing free from exploitation. If our legislators are listening to their constituents, they will vote for protections.

Gail Travers, Trustee in Akron Mobile Home Park Tenants Association
Akron

End of Buffalo News letter to editor by Gail Travers.

 

Even a quick Google search reveals that Ms. Travers has been active in engaging the media and legislators. 

For example. You can see Travers’ testimony before the NY State Assembly hearing, starting about the 24:32 time mark, and ending about the 28:42 time mark.

 

 

It must be noted that other manufactured home community residents are also sharing similar stories in that same video, posted above. So for those who are not familiar with this issue, viewing more of this video is sobering. It paints the picture that her letter to the Buffalo News stated.

It may bear mention that Stacey White, noted on the NY State Assembly website as “a leader at MHAction,” also testified at this same session.  Certainly, some of the talking points that Ms. Travers used are like those raised by MHAction in their white paper, videos, talking points, etc.  The letter from the Democratic chair of the committee that held these hearings is linked here as a download.

 

Rent Control?

Rent control is one of the notions commonly floated as a ‘solution’ to such problems as Travers recounts.  But that has been passed in other jurisdictions, and it has routinely proven to not work as it was believed it might. Who said? Another resident activist in Delaware, that said as much, in a statement found in the report linked here.

Rent control, regardless of who promotes it, fails as badly as wage-price controls did when the late President Richard Nixon (GOP) promoted that ploy during his demonstration, and he watched that fail. The free market routinely works better than a command and control economy, so long as the free market isn’t badly distorted.  For those who doubt that, just look at communist-run China, were virtually empty, nearly new high-rise housing buildings stand.  Rent control, as several linked reports further below reveal, simply doesn’t work as its proponents claim.

Indeed, what is occurring is a distortion of the free market, that’s why this problem that Travers describes exists. The good news? Secretary Carson – should he opt to do so – holds in his hands the key that could unlock the solution to this vexing issue.

 

Corporations and Local Officials Distorting the Free Market, and What Secretary Carson Could Do

Secretary Carson is quite right when he repeated said in recent weeks that the heart of the problem for housing is found in increasing the supply of affordable homes. When more affordable housing options exist, then the increasing spike in prices will begin to abate.

Besides Secretary Carson, who else has said as much?  How about Lawrence Yun, Ph.D., Chief Economist for the National Association of Realtors (NAR). Writing in Forbes, Yun said the following.

 

LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding

Collage by MHProNews.

 

But he did more than just say that, per our sources, it was Dr. Yun who encouraged the study of manufactured housing by NAR’s Scholastica ‘Gay’ Cororaton, Certified Business Economist (CBE).

Cororaton made a similar claim to Secretary Carson’s claim of the ‘resilience’ of manufactured homes, as the quote/graphic below reflects.  It bears mention that her 2018 research cited our publisher, L. A. ‘Tony’ Kovach and MHARR’s President and CEO, Mark Weiss, JD, in her first footnote on page 48.  See her insightful research, linked here.

 

CompareMobileHomeTrailersPastManufacturedHomesSaferMoreDurableQuoteScholasticaGayCororationPhotoSmallPercentageDamagedDuringHUrricanesMHProNews

 

The facts that Carson and Cororaton touted complement each other to a significant degree.

But that is not the message that the vast majority of Americans are getting about manufactured homes, because of the image-plagued ‘mobile home parks’ (SIC).  It is from such land-lease communities where millions of pre-HUD Code mobile homes and post-HUD Code manufactured homes are found. 

It is from such land-lease communities where a significant number of ‘bad news’ stories originate.  Note the screen capture from Google news, below, that makes the point.

 

MobileHomesNewsGoogleSearchDailyBusinessNewsMHProNews

The bulk of these stories are from manufactured home land-lease communities, a.k.a. mobile home parks. Street retailers and HUD Code home producers, take note. This impacts you as much as it does community owners.

 

It is arguably from ‘black hat’ operations that Travers and others understandably complain about that are causing significant levels of the blowback that manufactured home (MH) living experiences.

On the one hand, we respect the right of Travers and others to organize and ‘fight back.’ But the reality is that some of what they do arguably undermines their own economic position.  More on that another time, because what the focus should be is how can the issues they raise best be addressed?

Let’s look.

 

Manufactured Housing – White Hats, Black Hats, Investing, Consumers, MH Independents

 

Manufactured Home Residents, MH Investor Reality Checks

If an investor came into a community like Akron, paid a lot to buy what is a commercial property, and then tried to aggressively hike site fees (lot rents), what options does someone like Travers have today?  In her area, and many others, the choices may be very limited.

But if ‘enhanced preemption’ were being aggressively promoted, and/or new communities were coming on-line, the dynamic would shift.

This is what is missing from Secretary Carson’s pro-manufactured home dialogue.  Our sources at HUD, the fact that HUD officials asked about this question declined comment, and the utter lack of any mention of the words “enhanced preemption” on the Manufactured Housing Institute (MHI) website all suggest that the good doctor has been kept in the dark on this subject.

That begs the question, why?

That should also beg the question, why doesn’t the Manufactured Housing Institute (MHI) have that critically valuable phrase on their website? 

 

MHIlogoManufacturedHousingInstitutelogoEnhancedPreemptionNoResults2019-06-12_1203MHProNews

The fact that MHI keeps reportedly nudging Allen into distractions away from the central issues that are harming the industry is itself revealing. Listen to what pro-MHI voices like that say, but consider the opposite. It will often be closer to the truth. Note, Allen calling MHI a monopoly, and blaming MHI members for the problems caused by consolidation are below.

ManufacturedHousingIndustryMonopoly-Oligarchy-GeorgeAllen-PostedDailyBusinessNews

Allen, in the quotes above, is de facto pointing to positions that MHARR correctly took, but that MHI took the wrong stance. The purported choice of Richard ‘Dick’ Jennison, who is said to be communicating with Allen, of him as their surrogate is almost comical, because of Allen’s history of attacking the Arlington, VA based trade group. He’s not a credible surrogate.

GeorgeFAllenCommunityInvestorEducateMHCSECOcoba7MonopolyConsolidationClaytonHomes21stMortgageBerkshireHathawayQuotesManufacturedHomesCommunitiesMHproNews

You can’t make this stuff up. Allen blasted MHI, but was reportedly recruited by Richard ‘Dick’ Jennison for being their surrogate and attack dog. But when his bark or ‘roar’ are examined, there is no bite behind it. Allen contradicted MHI’s new stances several times, publicly, and has never explained his flip flops. Per sources, he is rewarded for his attack dog role.

 

Or why doesn’t the MHInsider – who along with brown-noser George F. Allen – who purportedly routinely regurgitate whatever their overlords in Arlington, VA desire – lack the words on their ‘professional’ blog?

 

DarrenKrolewskiPraisingMHProNewsDailyBusinessNewsMHProNews

 

By contrast, facts, problem, and solution oriented Manufactured Housing Association for Regulatory Reform has numerous articles on the topic of Enhanced Preemption.

 

ManufacturedHousingAssociationRegulatoryReformMHARREnhancedPreemptionDailyBusinessNewsMHProNews

Some pundits, such as blogger George F. (F?) Allen have attempted to mischaracterize the work of MHI and MHARR. MHI clearly says of themselves that they represent “all segments of factory built housing,” that means retail, communities, lenders, suppliers and the like, not just producers. By contrast, MHARR clearly says that their focus is on the interests of the producers of HUD Code manufactured homes. So while MHARR has an indirect interest in lending, communities, or retail, that is not their mission. That said, MHARR members and leaders have voted to support the establishment of new post-production groups that would faithfully represent the interests of retailers, communities, and other segments of the industry. Allen’s characterization is arguably false, erroneous, or deliberately misleading. What is sadder, perhaps, is that Allen and Spencer Roane claim to represent the interests of communities. If so, why don’t they loudly and proudly call out MHI and Omaha-Knoxville for the ways that they’ve harmed other communities, and independents at large? Why does Allen ignore his own role in the SECO dirty laundry?

 

So too here on MHProNews, or ManufacturedHomeLivingNews. See what the Google search done today reveals.

 

EnhancedPreemptionSearchManufacturedHousingMHProNewsNadaMHIbutMHARRhasit2019-06-12_1227

 

This goes back to the argument that the power players behind MHI are posturing efforts to promote manufactured housing, but do so tepidly. Even brown-noser Allen admitted in a recent post that MHI was essentially dragged into the Innovative Housing Summit (IHS). He downplayed the key role that companies played, and made it look like MHI rose to the occasion, as if to save the day. 

 

ManufacturedHousingInstituteInnovativeHousingSummit2019-06-12_1242DailyBusinessNewsMHProNews

 

If so, why was there so little public media coverage of the event from a manufactured housing perspective?  That’s an acid test.  The rest is window dressing for those who will buy whatever the big boys sell.

 

 

Frank Rolfe…

What MHI member and controversial community investor Frank Rolfe referred to as customers being chained to a Waffle House is apt but ugly description of this current environment.

Investors and resident groups like MHAction, NMHOA, or others talk about that point, each from their own perspective.  They agree, for example, that few move homes, and that the cost of such a move of a mobile/manufactured home can be $5,000

 

But the solution is potentially simple. HUD could begin implementing the solution on short notice. It fits a theme that the Trump Administration has repeated many times.

Enforce the law” on “enhanced preemption.”

HUD has oddly used their power of enhanced preemption only rarely, but it has been used, as the screen capture of the top of letter to a local jurisdiction below reflects.

 

HUDLetterCityRichlandMSEmilyGoodeJenHallMMHAFederalPreemptionofManufacturedHomesFederalEnhancedPreemptionMHIA2000DailyBusinessNewsMHProNews

Letter from MHARR to HUD Secretary Ben Carson, with examples supporting Enhanced Preemption is linked here.

 

What is missing is making that kind of letter from HUD to local jurisdictions a routine.  HUD could rapidly start the fix of problems like those Travers raised, simply by enforcing enhanced preemption routinely.  Doing so would open up new options for current and potential manufactured home buyers.

That’s why MHARR has been promoting it for years, and it is the same reason that MHProNews and MHLivingNews has too.  As a disclaimer, note that our trade media support of enhanced preemption predates any ads from MHARR by several years.  In fact, while our firm was an MHI member, our management was mystified that MHI didn’t push it. So as years of articles reflect, our editorial position has been consistent, unlike the ‘cowardly lion’ Allen – who when asked on the record – has not denied that he’s been rewarded for attacking MHARR, and this pro-growth trade platform.  So, he’s purportedly guilty of doing what he accuses others of doing.  How nice.

State association executives who are MHEC members know about enhanced preemption. The letter above was obtained at the request of a state association. But apparently, the word is out that MHI and the powers that be in MHVille don’t want this discussed.

 

 

MHARR has provided notice to HUD Secretary Carson delivered by FedEx and is documented here.  When carefully read, it reflects the intent of Democrats and other legislators who supported the Manufactured Housing Improvement Act (MHIA) in 2000.

The evidence in favor of enhanced preemption is compelling.

Which once more begs the question, if MHARR and congressional representatives who were in the mix are promoting the use of enhanced preemption, then why aren’t MHI and the big boys?

The logical answer, based upon the known evidence, is sad and sobering.  The big boys benefit from the current state of affairs, because it allows them to consolidate more of the industry at a discounted price. Because it is subtle, it isn’t obvious.  This fits Buffett’s ‘strategic Moat’ and other mantras. 

 

UnderstandingWarrenBuffettCastleMoatMetaphorsQuotesDailyBusinessNewsMHProNews

Bad news is arguably part of the moat. A lack of good news serves a dastardly use for someone who wants to consolidate the industry too.  Since Buffett-led Berkshire bought Clayton, the industry is actually smaller today than then. How is that possible, during an affordable housing crisis, unless they wanted it to be so?

ManufacturedHousingSHipmentsBloombergQuintFactoryBuiltRebuidRecoveryDailyBusinessNEwsMHproNEws

 

Rephrased, for the big boys, bad news for the industry is paradoxically useful.  How so?  Because it harms marginal players the most.

 

 

That causes businesses to sell out at a discount. 

Some are silent on this trend, because they think they benefit from it. Others are silent out of fear of a loss of their jobs. But some, like Alan Amy call it out for what it is.

 

 

How Enhanced Preemption Would Make the Difference

If new communities were opening, or the Gail Travers of her area had an option to move to another community or to a development homesite, that would act as a competitive check

there have numerous times in our industry’s history that developers and communities paid to move someone in.

What’s missing, in other words, are options for consumers.  Rent control is a band-aid that will likely cause fewer to want to build a community, than the few that already do.

The solution is to encourage the creation of more home sites.

MHARR’s initiative is potentially part of the solution. More on that at this link here

As a total contradiction of his own arguments, Allen admits to the problems of predatory firms, without mentioning that many of these have clear ties to MHI.

 

WeveGotAProblemGeorgeFAllenQuoteCommunityInvestorEducateMHCSECOMobileHomeParkManufacturedHomesMHProNews

But if MHI and the industry’s powers that be truly wanted to solve the dilemma that faces Travers and others, they would have pressed HUD Secretary Carson, or Brian Montgomery at HUD, to ‘enforce the law’ on enhanced preemption.

Since many of the problematic news stories that are reported in the mainstream media are about issues related to the concerns raised by those like Ms. Travers, logically, the number of ‘bad news’ headwinds would abate as more options would come online.  ICYMI, or need a referesher, see the article linked from the text-image box below.

 

Spreading City Ban on Individual Lot Placements Threatens Independently Owned Manufactured Home Communities, Retailers, Residents, and HUD Code Producers

 

Buffett’s Gift to Manufactured Housing Industry, Media Coverage…

Letters and news like the gut-wrenching woes of Gail Travers drive down interest in our industry and sales. To reverse the trends, one must get to and resolve the root issues.

For MHI or state association members with the cojones, don’t forget to write a letter and thank Warren Buffett for contributing via the Novo Foundation to the Tides nonprofit, which in turn supports MHAction. It is MHAction that has been generating more bad media for the industry than MHI claims to generate good media.  Coincidence?

Or is it a coincidence that Berkshire Hathaway owned BH Media Group assets failed to cover IHS2019.

 

WAVY, Mainstream TV – HUD Secretary Ben Carson, Innovative Housing Showcase – Clayton Homes, and Berkshire Hathaway Revelations

 

These are professionals.  MHI has a professional public relations person on staff. What was that PR person doing prior to IHS2019? Why didn’t Kevin Clayton, or Tim Williams at 21st Mortgage Corp, ask Berkshire to have their media assets robustly cover Secretary Carson’s positive comments about manufactured housing?

The pattern is there to see, for those with open minds.

One must wonder if Last Week Tonight with John Oliver’s viral video misnamed “Mobile Homes” would ever have been made without Buffett’s support of MHAction? Oliver shows a screen shot of the MHAction co-branded white paper.

MHActionPrivateEquityGiantsConvergeManufacturedHomesLastWeekTonightJohnOliverMobileHomesVideoStillMHProNews

You build a case, by laying out the evidence, one fact at a time.

 

Whenever you see MHAction at work, are you thinking of Warren Buffett? Of Clayton Homes and 21st Mortgage Corp?

 

Prosperity Now, Nonprofits Sustain John Oliver’s “Mobile Homes” Video in Their Reports

WarrenBuffettTidesNoVoFoundationMHActionGeorgeSorosManufacturedHomeLivingNews

 

Conclusions – The Solution for Residents and Independents

Without supply and demand coming into better balance, the manufactured home industry is logically heading into a blind alley. Communities will slowly return to capacity, after years of being artificially depressed as evidenced by the documented machinations like the one linked here. When asked, MHI, Clayton, 21st and their attorneys have repeatedly declined comment on those documents.

What happens when existing communities reach capacity?  What impact will that have on independent producers of HUD Code homes that supply communities?

TonyGetsItAlColeOxfordBankTrustManufacturedHousingIndustryDailyBusinessNewsMHProNews

DearTonySoheylaNoGreaterResourceSpeakstoIssuesOpportunitiesWeFaceAsIndependentRetailersGusRodriguezTejasHomesTX

Sure, there will be replacements of older mobile homes or earlier manufactured homes even when a community reaches effective capacity.  But for the long-term health of the industry, and the benefit of consumers, it will require more #HousingChoice for consumers.

Enforce the law, as stated in the Manufactured Housing Improvement Act of 2000.  That must be part of the savvy, long-term mantra of industry professionals, especially independents.  It is on that point that consumer groups and industry independents could come together.

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What Do You Know About HALTS and Good Customer Relations? Monday Morning Manufactured Housing Marketing, Sales Meeting

July 23rd, 2018 Comments off

 WhatDoYouKnowAboutHALTSandGoodCustomerRelationsMondayMorningManufacturedHOusingMarketingSalesMeeting

Marketing is the wide net cast to attract prospects, while sales is a person-to-person experience.

 

We normally focus on more basic items, but today let’s consider a mid level subject that too few know about, much less, understand. 

It’s HALTS.

HALTS = Hungry, Angry, Lonely, Tired, Sick/Stressed.

When someone is in one of those 6 states of being, they are by definition, not at their best.

HALTS is one of the most important human relations reminders you can have. The wise will learn and use it with friends, family, at work, or play.  

Here’s what HALTS means at its core.

Imagine you or a team mate of yours are engaged with someone in any kind of communications.  That person starts acting out – they are overreacting. Before you react or respond, ask yourself this question.

Are they in a HALTS state?

 

Two Kinds of Checks

A- One is the other Check. If a customer, prospect, resident, associate or others are in one or more of the followings:

   Hungry,

   Angry,

   Lonely,

   Tired (fatigued),

   Sick or Stressed (frustrated, otherwise not themselves, etc.)

and they are coming on strong, you begin by asking yourself – or gently problem them to determine – are they in a HALTS state?

B- Two is the Self Check) Furthermore, what if YOU are in one of those 6 states of being, and you are about to get into a conversation with someone. What should you do?

On B, there are times when you should consider resetting a call or conversion. “Something has come up, can we reset this for —- suggest a date/time or a pair of date or times —-  please?”

In A – or B, if you can’t reset a conversation – be mindful that you as a professional want to try to keep raw, negative emotions out of your communications.  If you “lose it,” and get angry, own it, and then apologize.

LegacyManufacturedHousing-LiquidationEvent-image

Click the above to learn more.

Now, the simple, specific with someone in a HALTS state. Let that person vent. Hear them out. Ask them questions, as appropriate. If you are face to face, say something like this: “Before we continue, let me get you some beverage and a snack. Then, let me hear you out. I’ll listen and take notes about what you have to say.”  That often begins the decompression process for that person.

All of this presupposes that the customer has not been cheated or deceived. These communications tips are for honest business people. They won’t work well or for long with manipulators or the deceptive.

In the best of circumstances, for the best of companies or organizations, bad or unexpected things can happen. What matters to most reasonable people is what you do after something has gone awry. If you fix whatever, it can often result in a better-than-ever relationship.

By contrast, if you or a team member duck or dodge whatever the issue is, the pressure will likely builds, until something gives, or explodes.

 

Closing Cautionary Note

As a cautionary note. We live in times when people are often stressed out to begin with. That person may have lack a moral compass. If that someone who is angry is a potential danger, you should have safety steps established at your office.

There’s much more for those who want:

   formal training,

   speaking to your team,

   association,

   or company retreat.

Click here for more, or reach out via the contact info below.

Finally, it is best to deal with any potential issues early, before someone gets angry. 

Be sensitive, honest, fair, and respectful to others. Keep people informed. It routinely pays to do what right. You’ll be glad you did. ## (Manufactured housing related marketing & sales news, analysis, and commentary.)

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Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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