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Killer Alabama Tornadoes Didn’t Discriminate – Tragic Yet Powerful Storms vs. Manufactured Housing, Conventional & Commercial Construction Insights

March 8th, 2019 Comments off


KillerAlabmaTornadoesDidntDiscriminateTragicYetPowerfulStormsVsManufacturedHousingConventionalCommericalConstructionInsights 

Roughly 40 storms that struck 4 states were among the “tornados that devastated our state and left 23 people dead” said the Alabama Manufactured Housing Association’s Lance Latham to the Daily Business News on MHProNews. The tragic deaths apparently occurred in all types of construction, conventional housing, and factory-built housing too.

 

Dozens of souls are injured.  How many are missing that once found could cause an increase to the final death toll?

Conventional housing, commercial buildings, and manufactured homes were all ravaged by the tornadoes that brought President Donald J. Trump and First Lady Melania Trump to Lee County, AL on Friday to tour the devastation, comfort the grieving, and thank recovery workers.

The tragedies have focused a grim spotlight on how much better manufactured homes performed than some untrained eyes may realize.

 

Beyond Death, Destruction and Injuries – Sobering Surprises?

In the background of the reporter in this first video by AL.com is a HUD Code manufactured home.  Trees are stripped and down. Nearby is what appears to be some structure that was swept away. But the manufactured home, with the roof partially ripped away, nevertheless is still standing. A Coca-Cola truck is tipped over right by it.

 

 

ABC News filed this next report.

 

 

What their video above doesn’t specify is that the commercial structure in their opening still and is this factoid.  That commercial structure – a bar-  lost its entire roof.  It appears to be the same building in this next raw footage from the video surveillance cameras, which shows the approaching tornado. ABC’s report suggests the connection between the video below and their story.

Rephrased, the raw video below is of this devastated commercial building seen in the opening still above of the ABC News report. Why is that detail of interest to industry professionals, advocates, and others?

 

 

Because those details suggest that the manufactured home in the AL.com footage apparently better survived the horror of this powerful storm than that commercial building – that bar – in the ABC News report did. There is other visual evidence one can spot in these various videos that reflect a contrarian reality to the commonly believed thoughts about manufactured homes.  They have to be tough, because they have to be moved to their location.  Industry pros must get that, so that the public learns it.

These are the kinds of facts that industry professionals, advocates, weather professionals, researchers, and public officials need to be made better aware of, for the sake of all. AL.com stated that “At least four of the 23 people killed in Sunday’s tornado outbreak in Lee County were said to have been inside mobile homes.”  As the facts become better known, we plan to do a report for Manufactured Home Living News.

ABC said that one of the twisters was an EF4, with 170 mile per hour winds. That storm was nearly a mile wide, reportedly cutting a path of over twenty miles of devastation.

Yet, the stills from the ABC video reveals some manufactured homes in the distance appear to have survived the deadly and diabolically destructive storm.

 

ABCNewsAlTornadoKillsAtLeast23DailyBusinessNewsManufacturedHomeSurvivesMHProNews

 

National Weather Service Insights

To better understand this issue of windstorms and manufactured housing, see the MHLivingNews report, which includes an official statement by a National Weather Service (NWS) statement that ought to be required reading for every weatherman, manufactured home researcher, and advocate.

 

 

 

Killer Storms

Tornadoes kill. Lightening, hurricanes, or even straight winds can be murders too.

But deaths during weather events aren’t caused by a type of housing or construction. Remember that the destructive tornado that struck Joplin, MO destroyed conventional housing only.  There are urban legends and ‘mobile homes are tornado magnet’ myths that must be debunked almost every time such an event sadly occurs. You can’t stop Mother Nature from doing what she’s done decades before the first mobile home, or later, manufactured homes, were built.

2011JoplinMOtornado#F5DailyBusinessNewsMHProNews

 

Storm strikes are not easy to predict, which is part of the danger.  But thankfully, the fatalities – while tragic – are relatively tiny compared to other causes of death, like automotive accidents.

 

 

So it isn’t housing types that cause deaths. Those fatalities are caused by storms. Flying poles, trees, metal and other objects can penetrate the envelope of most types of construction. Once a structure’s envelope is breeched during a windstorm, it can get ripped apart.

This is an issues that haunts our industry, because not enough has been done by industry leaders to allay the fear that causes many to never consider a manufactured home because of skewed perceptions about this troubling issue.  It should be noted that the journalists in these posted videos didn’t bad mouth manufactured homes.

No one wants to see any premature deaths. MHProNews extends its condolences to all who have suffered losses.

See the related reports for more storms and manufactured housing fact-based insights. That’s “News through the lens of manufactured homes and factory-built housing”  © where “We Provide, You Decide.” © ## (News, analysis, commentary.)

 

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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http://www.theledger.com/opinion/20161016/letter-important-to-millions

What Michigan State Climate, Tornado and ‘Mobile Home” Researchers Missed, and Admitted

“Billion Dollar Empire Made From Mobile Homes,” What Washington Post’s Peter Whoriskey Didn’t Report

February 28th, 2019 Comments off

 

BillionDollarEmpireFromMobileHomesWashingtonPostPeterWhoriskeyDidntSayMHActionDailyBusinessNewsMHProNews

According to Realtor Magazine,While a 3 to 5 percent annual increase is standard, you may want to adjust this to fit your situation and the local rental market,” said a publishing arm of the National Association of Realtors ™ (NAR), in February, 2016.

 

In a January, 2019 report, RentCafé reported “Strong demand for rental units in 2018 has fueled price growth nationally with the average rent in the U.S. clocking in at $1,419 at the end of 2018, 3.1% more expensive than the previous year.”

But when the Washington Post reported that Yes! Communities was raising their site fees (a.k.a. ‘lot rent’) by 4 percent a year over the past 6 years, it was framed in an evocative way.  The report – by using selective quotes from residents – made it sound as if the rental hikes were horrifying. Yet, based upon the spot checks reflected above, the increases seem to be roughly in line with mainstream rental housing trends in recent years.

Note too that even conventional housing owners may experience increases in property tax, HOA fees, insurance, and the like.

The Washington Post (WaPo) article keeps getting republished by various mainstream media outlets. As of this date, the Google search below reflects over 7,000 sites have picked this story up.

Here are some pull quotes from the WaPo article:

  • Okay — it’s a trailer park, not a fancy gated community,” said Jessica Boudreaux, 33, who lives there with her two daughters. “If people could, they’d live somewhere else.” (MHProNews will comment on that point, and others, further below. Note the terminology error, see further below for correct nomenclature).
  • They prey on people who can’t afford land, people who can’t move,” said David Barrett, 62, an excavation equipment operator who lives in Florence Commons.
  • It’s [Florence Commons manufactured home community] really gone downhill,” said Kris Wilkin, 47, a state corrections officer who bought a 2003 double wide in Florence Commons seven years ago.

 

  • For practical reasons, they can’t move. The dwellings are called “mobile,” but they are costly to transport and sometimes owners are contractually forbidden to move them. (Actually, on a national basis, perhaps one out of five are ‘mobile homes,’ four out of five are HUD Code manufactured homes, so the author is mistaken in his terminology.)
  • Vanessa Jasinski, vice president of marketing for Yes Communities…said…that in the past five years, 46 home renters at Florence Commons have purchased homes in the community.
  • Florence Commons, along with more than 200 other mobile home parks across the U.S., has produced hefty returns for Stockbridge Capital, a $13 billion private-equity firm, and its major investors.

 

  • [Per Stockbridge]…“senior management team [at Yes! Communities] has a demonstrated track record of increasing home rental rates.”
  • It has received $1.3 billion in financing through government-sponsored lender Fannie Mae, which says mobile homes are inherently affordable.” The money helped them buy existing mobile-home parks.
  • Over the past three years, some of the biggest private-equity firms — Carlyle Group, Apollo Global Management and TPG Capital — have taken stakes in mobile home parks, according to a forthcoming report by the nonprofit groups Private Equity Stakeholder Project, MHAction and Americans for Financial Reform. The mobile home parks owned by private-equity firms have more than 100,000 home sites, according to the report.

 

The WaPo Report is Largely the MHAction Report…

One might ask, why is MHAction so adept at getting their narrative out to the mainstream media, while the Manufactured Housing Institute – which says it represents “all segments of factory-built housing” – so often fails to rebut or get its own counter-narrative out?

MHAction has published a new ‘white paper’ style document that addresses this same topic. That new document from MHAction, is linked here as a download. As with other MHAction narratives, while it is mildly pro-manufactured home living, it is apparently – even blatantly – anti-businesses that operate in manufactured housing.  While big businesses are often named, the ‘end game’ for MHAction is arguably to turn privately owned communities into all Resident Owned Communities (ROCs).

Yet, when MHAction was asked to weigh in on the vexingly apparent misbehavior purportedly taking place at Bradenton Tropical Palms, a ROC in Florida, that non-profit and others have remained silent. To learn more about that scenario – which has been one of the top reported news stories in manufactured housing for about 10 months, see the linked text-image box below.

 

MH Black Eye, or Opportunity in Disguise? Vexing Saga of Millie Francis’ Faith Based Art, Bradenton Tropical Palms ROC, Vanguard Management, Knox and Levine

 

Peter Whoriskey, with the Washington Post, was contacted for some additional insight on his use of the MHAction white paper for this report, but did not return the message as of the time this report is being written.  MHAction was likewise contacted about some fact-errors in their white paper, they declined comment.

It should be noted that since Manufactured Home Living News published the report linked below, MHAction has been mute. This report, and others similar to it, identifies the money trail from Warren Buffett – Chairman of Berkshire Hathaway – has funding to nonprofits, which in turn funded MHAction and other anti-manufactured housing reporting.  Even another resident group’s leader has publicly blasted MHAction, for taking credit for activities that they had little or nothing to do with.

 

Manufactured Home Resident Group President Cautions Against MHAction, Surprising Background Reveal to Manufactured Housing Action

MHAction has protested Blackstone, RV Horizons, Mobile Home University, Equity LifeStyle Properties (ELS), HUD Secretary Ben Carson, among others. Oddly, while they protested those organizations and events, they stayed mute on the ‘education’ provided to SECO members by George F (F?) Allen supported Spencer Roane and his protegee, Tom Lackey, who made the news in a bad way for promoting and/or selling homes ‘contract for title’ or ‘lease-purchase option.’  For more on that, see the report on the MHI part-time surrogate Allen and company, linked here.

Rephrased, MHAction has not lifted a finger in some egregious cases that involve manufactured home community residents. Instead, they target specific community operators. By extension, many readers of reports like WaPo’s by will take away Whoriskey will be left with the impression that all community living is like what they are reporting.

 

 

Where is the Balance in Whoriskey’s Story?

The MHAction white paper includes some flawed data, and some spin.  For example, they say there are 18 million living in mobile or manufactured homes, when the more commonly cited estimated figure is 22 million.

PrivateEquityGiantsConverageOnManufacturedHomesPeterWhoriskeyWashingtonPostDailyBusinessNewsMHProNews

Click here to see the complete, but arguably agenda-driven, MHAction and their colleagues ‘white paper.’

 

Ironically, the Manufactured Housing Institute (MHI) just announced that they have a report that they showed some attendees at their Winter fundraiser (err, ‘winter meeting’).  Per MHI in an email to their members on 2.27.2019.

  • “MHI commissioned Trifecta Research for the study and the findings provide exciting insights into a variety of topics and market trends, including the characteristics and satisfaction of individuals who live in manufactured homes across the country.

 

  • This extensive independent research study of manufactured housing residents reveals positive signs for future growth. For example, a notable finding from the research is the level of satisfaction that individuals feel regarding their decision to live in a manufactured home. Two-thirds of owners were either “extremely” or “very satisfied” with their manufactured homes, and at least “very likely” to recommend manufactured housing to others. For those living in land-lease communities, 62% were either “extremely” or “very satisfied.” Satisfaction soared to 76% for respondents living in a 55+ community, indicating they were either “extremely” or “very satisfied.”

 

  • MHI has a strategic plan to utilize this research to bolster advocacy efforts, public relations outreach, and more. We want you to utilize these exciting findings as well.’

 

After saying that they want these findings to be used, they then contradict themselves by placing it behind a member-only login. Where is their logic?  MHAction – to promote their errant ends – is prompting their white paper, which can be download from their website.  By contrast, MHI ‘hides’ its good news about manufactured home living?

GoogleSearchBillionDollarWaPoManufacturedHousingInstiituteYesCommunitiesFrankRolfeMHActionEmpireDailyBusinessNewsMHProNews

 

The National Association of Realtors, Bloomberg, and over a dozen organizations and reports last year were pro-manufactured housing.  Yet, MHI has neglected to archive and publicize those findings to the world?

Is it inept?  Lazy?  Trying to foster contraction of the industry by allowing mostly bad news to have more play?  How does one explain years of such behavior by MHI?

TerminologyMattersBecausetheTerminologyDescribestheConstructionStandardsHomeBuiltToSteveDukeLMHAaMHLivingNewsMHProNewsBiggerPocketsSunshineHomesRedBayAL

”The terminology matters because
the terminology determines the
construction standards a home was
built to,” Steve Duke, LMHA.

PublishingHandPickedInformationCanBeWorsefortheImpressionItMakesOnManufacturedHomesandOurIndustryThanStatingEntirelyFalseInfo-BradLovinNCMHA

MHProNews curates quotes and applies them in cases where they fit or apply.

 

See the report linked below to see how stunning this pattern of behavior is by MHI.

 

Positive, Uplifting Third-Party Reports Favor Modern Manufactured Housing, So What’s Going Wrong?

 

MHI’s response?  Mostly silence, but an arguably illicit threat by MHI to sue MHProNews for citing what they’ve said.

 

Lanham Act, Monopolistic Housing Institute, err, Manufactured Housing Institute, Legal Bullies, and You

 

Can you spell, ‘over the target’ reaction?

 

 

The Bottom Lines?

Billion-dollar empire made from mobile homes, by WaPo’s Peter Whoriskey is a arguably a slanted hit piece.  MHI hasn’t bothered to refute it.  MHAction, which crafted the white paper that apparently sparked the Whoriskey’s column, gets funding from the same source that MHI does, Warren Buffett and/or Berkshire Hathaway brands or supported nonprofits and foundations.

It’s all out in the open to the extent that someone can follow the money, follow the facts, and connect the same dots that MHProNews and/or MHLivingNews has done.  But the bulk of manufactured housing trade media are either all-in for MHI, or at least silent about their problematic behaviors, and that of their purported Omaha-Knoxville masters.

Buffett had a stake in the Washington Post years ago. Mainstream media reporters – who may not have the same agenda that the WaPo does – have communicated with MHProNews about various issues reported here and on/or MHLivingNews.  The Manufactured Housing Association for Regulatory Reform (MHARR) has already been cited in a favorable way – by WaPo – for having intervened with HUD for having Pam Danner, JD, removed for the Office of Manufactured Housing Programs.

Danner, per reports, is no longer with HUD.

The bottom line is yet another example of how MHI inexplicably fails to do what good post-production trade groups are supposed to do.  Protect, Educate, and Promote or P.E.P.

UnzipLookingForUsUnlockedMindHowCanWeHelpThemSeeManufacturedHOusingINdustryDailyBsuinessNewsMHproHNEws

P.E.P.ProtectEducatePromoteMHProNews

How long will retailers, lenders, suppliers, and others tolerate the multi-year pattern of behavior that has left 5 of the top 10 manufactured housing shipment states sliding in new home shipments during an affordable housing crisis?

 

ManufacturedHousingShipments2018vs2017Top10StatesManufacturedHousingAssocRegulatoryReformMHARRManufacturedHousingInstituteMHIDailyBusienssNewsMHProNEw

 

To learn more, see the linked related reports, above and below.  MHProNews invites those voices in Omaha-Knoxville-Arlington axis to refute, confirm, or clarify their pattern of behavior either in writing, or live at the Tunica Show with an audience of manufactured home professionals. That’s fair, if they are able to explain their behavior, let them do so.  If not, let their small to mid-sized members beware.

That’s manufactured housing “News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

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3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Related Reports:

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Independent Businesses, Affordable Manufactured Housing, Open Markets, & Robust MH Sales Growth

 

Democrats, Republicans Agree – “Manufactured Homes Can Play a Vital Role in Easing” the Affordable Housing Shortage

Mobile Home Burns, Woman Dies, Details At Ten – Back Story of Mobile Home Fires, Regulatory Facts

“The Illusion of Motion Versus Real-World Challenges”

HUD Code Manufactured Home Production Decline Persists – Time For Action Not Excuses

Independent National Manufactured Housing Post-Production Association Takes Major Step

President Trump Announces Nominee Dr. Mark Calabria to Become New Director of Federal Housing Finance Agency

 

 

 

 

 

 

 

Trillion Dollar Housing Plan, American Action Forum (AAF) Research on Green New Deal, Costs Graphic, Video

February 27th, 2019 Comments off

TrillionDollarHousingPlanAmericanActionForumAAFResearchGreenNewDealGraphicVideo

In 2018, Statista says that there were some 127.59 million households in the United States.

 

In their analysis of what several Democrats are now referring to as the “aspirational” Green New Deal (GND), estimates that the housing cost component of the plan could range from $1.6 trillion to $4.2 trillion dollars.

To put that in perspective, according to February 2019 data from the U.S. Census Bureau that covers the period of September 2018, the average sales price for a new manufactured home is $83,600.  So, if every household were to receive a brand-new HUD Code manufactured home at that average sales price, it would cost $10,666,524,000,000.

Here’s what the American Action Forum says that the broad-brush costs of the Green New Deal would look like.

 

SummaryTableGreenNewDealAmericanActionForumEstimatedCostsDailyBusinessNewsMHProNews

 

To put that in further context, the U.S. now has $22 trillion in federal debt.  This sum would be more that 2 to 4 times that amount, which took the nation’s federal government over 200 years to build up.  The Green New Deal is proposing to spend that in a decade.

The video below, from right-of-center Fox Business has a panel discussion about this topic.

 

 

Federal Reserve Chairman Jerome Powell weighed in recently to say that the economic theories behind this plan don’t work. See that in the related reports, further below. “We Provide, You Decide.” © ## (News, analysis, commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

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2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Related Reports:

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Fed Chair Powell Challenges Theory Behind Sanders, AOC, Progressive Green New Deal Plans, plus MH Market Updates

Senator Dick Durbin (IL-D), On The Record, RE: Green New Deal, plus MH Stock Updates

 

“Feeling the Bern” – Love or Hate Sanders, Take Him Seriously – plus MH Stock Market Updates

 

Game On: “Socialism is About Power, not Equality,” Space Force, and Battle for Manufactured Housing Independence

 

 

 

 

 

 

 

 

 

 

 

 

Wall Street, Lesli Gooch – Manufactured Housing Institute EVP – Penetrating Scotsman Guide Interview Analysis

January 26th, 2019 Comments off

 

WallStreetLesliGoochPhotoManufacturedHousingInstituteLogoPenetratingScotsmanGuideInterviewAanalysisDailyBusinessNewsMHProNews

Timely information combined with money can move stocks and markets. Information may be legally or illegally used, as the growing storm clouds over Cavco Industries (CVCO) concerning certain trades by Joe Stegmayer and Cavco reminded the manufactured home industry and its investors.  But note that Stegmayer and Cavco are not directly tied into today’s analysis, though they will be the focus of a looming report.

  

There was an interview reported this past week by the Scotsman Guide with the Manufactured Housing Institute (MHI) Executive Vice President (EVP) Lesli Gooch, Ph.D. That publication has quoted MHI previously.

Before examining Gooch’s comments and their timing, one should pause and do a brief refresher on the award-winning Oliver Stone movie, Wall Street.  Some selected quotes from Wikipedia will serve to tee up the ball, by conveying plot-lines that convey fictional but still useful concepts.  Each bullet is a quote from the link here.

     Bud Fox is a junior stockbroker at Jackson Steinem & Co. in New York City. He wants to work with his hero, Gordon Gekko, a legendary Wall Street player.

     Bud provides him [Gecko] some inside information about Bluestar Airlines, which he has learned in a casual conversation with his father, Carl, leader of the company’s maintenance workers union.

     …Gekko offers Bud another chance, and tells him to spy on British CEO Sir Lawrence Wildman and discern Wildman’s next move. Bud learns that Wildman is making a bid for a steel company. Through Bud’s spying, Gekko makes money, and Wildman is forced to buy Gekko’s shares to complete his takeover.

     …Bud is promoted as a result of the large commission fees he is bringing in and is given a corner office with a view. He continues to maximize inside information and use friends as straw buyers to provide more income for him and Gekko. Unknown to Bud, several of his trades attract the attention of the Securities and Exchange Commission.

     …Bud devises a plan to drive up Bluestar’s stock before manipulating it back down…” 

 

The MH Evening Market Report 

Every evening for several years, the Daily Business News on MHProNews does a closing market recap of specific manufactured housing industry connected stocks after the closing bell. What years of observations have yielded helped forge an evolving evening market report. Every business news show or website is premised in part on the notion that news stories, data, headlines, and insights often move one or more stocks, or even the broader markets.

For balance, MHProNews uses bullets from CNN Money and Fox Business, to allow for the media’s evident left-right divide. We use closing market data from CNN, Yahoo, and Bloomberg too.

 

CNNFoxNewsLeftRightMediaBiasDailyBusinessNewsMHproNEwsSharylAttkisson

MHProNews looks at issues from a wide variety of perspectives.

 

That a mere statement can move stocks and/or the broader markets is beyond question. For example:

Warren Buffett, Jeff Bezos, and Jaime Dimon made a public announcement in 2017 on the day of President of the United States (POTUS) Donald J. Trump’s State of the Union (SOTU) Address. Healthcare stocks, and much of rest of the markets dropped that day, as an apparent result.  Prior to that, stocks had enjoyed a long, steady rise.

Words and ideas apparently matter to Wall Street and investors. Who speaks those words matters too.

With that backdrop, let’s consider what “Dr. Gooch” from MHI said to the Scotsman Guide, as well as what occurred. There are no specific allegation being made. But the facts, quotes, narrative, and the outcomes after the shutdown will be considered. 

Let’s next look at some selected items from Scotsman Guide (SG) Media’s About Us page.

Scotsman Guide, the leading resource for mortgage originators, is published nationally every month in separate residential and commercial editions

 

Our History

Scotsman Guide Media is privately held company that has served the mortgage lending industry since 1985

Mission Statement

Scotsman Guide Media’s mission is to be the leading provider of information, resources and tools for professionals in the mortgage industry —in both the residential and commercial markets.

Toward this goal, Scotsman Guide Media has been taking the following steps

         Publishing educational articles and in-depth news-based features that keep mortgage professionals apprised of market trends and developments…”

The Daily Business News on MHProNews now turns to the actual SG article, starting with the date, time stamp, and featured image as shown.

 ScotsmanGuideLogoManufacturedHomeManufacturedHousingIndustryDailyBusinessNewsMHProNews1.26.2019

 

Top Headlines 

Jan 22, 2019  16:50 ET.

Shutdown threatens manufactured-home industry

The government shutdown hasn’t widely affected the manufactured-housing industry yet, but a prolonged closure has the potential to stop deliveries of new manufactured homes all over the country, an industry trade group says. 

The U.S. Department of Housing and Urban Development’s (HUD’s) Office of Manufactured Housing, an agency that oversees the building code and certification process for manufactured homes, has been closed during what has become the longest government shutdown in U.S. history. This has only so far affected manufacturers producing homes that require letters of approval for alternative construction, according to the Manufactured Housing Institute (MHI), an industry trade group.  

HUD often opts to approve alterations in approved floor designs or other features in manufactured homes on a case-by-case basis.  Because of the shutdown, HUD’s office can’t do that, leaving some manufacturers in limbo, said Lesli Gooch, MHI’s senior vice president for government affairs.

“If you don’t have approval through the alternative-construction process, that house can’t be delivered because that house can’t receive the HUD code-certification label,” Gooch told Scotsman Guide News. “We have a lot of manufacturers.”

Gooch said one plant in Mississippi, for example, was awaiting approval last week from HUD to install an HVAC unit that isn’t on its approved list. That company is producing manufactured-home units for the Federal Emergency Management Agency (FEMA).

“Because HUD is closed, they are not going to get approval, which means the production of these FEMA units is on hold until they get approval,” Gooch said. She said the trade group is still investigating how many deliveries have similarly been disrupted.

“I don’t have a sense of how large a problem this is as far as production being halted because of the need to renew an alternative-construction letter or the need to obtain an alternative-construction letter,” Gooch said. “The Mississippi issue is one that I was contacted about just because it is one federal agency requesting homes, and they can’t be built because HUD is closed,” she said.

Gooch also said there is the potential for widespread problems should the shutdown drag on for another month. MHI believes there is a possibility that the supply of HUD tags could run out because of the closure and budget impasse.  

Every manufactured home that is built and delivered in the U.S. — roughly 8,000 per month — has to be inspected and certified as having met safety standards. Once inspected, the manufacturer is given a red-metal tag, which is affixed to the exterior of the building to verify that it meets the standard. The home can’t be delivered to a customer until it is tagged.

“Based on our research, the industry’s PIAs [primary inspection agencies] should have enough labels on hand to get through the end of February,” Gooch said. “If the government shutdown continues, early March is our first estimate of when a problem could develop.” 

For the duration of the shutdown, HUD has also stopped the Title 1 loan program, which backs a small number of chattel loans each year used by borrowers to buy manufactured homes that aren’t titled as real property.  

 ## End of SG article being reviewed ##

The original article from the Scotsman Guide is linked here, and a download of the screen capture of that article’s page as of the date of this Daily Business News on MHProNews post is linked here.

Now, let’s turn to two graphics from our evening market reports.  The first is from the evening of 1.23.2019.  This would be the day after Gooch’s quoted commentary, shown above.

BloombergJan232019ClosingTickerManufacturedHousingIndustryTrackedStocksDailyBusinessNewsManufacturedHousingIndustryMHProNews

Berkshire and MMI clearly have other interests, beyond manufactured homes, as is true of some of the other tracked stocks shown above. But Cavco is a factory-built housing focused firm. The majority of the tracked stocks fell on the day following Gooch’s comments.

 

The next graphic is from the evening of 1.25.2019, after the end of the partial federal shutdown was announced.

BloombergJan252019ClosingTickerManufacturedHousingIndustryTrackedStocksDailyBusinessNewsManufacturedHousingIndustryMHProNews

Virtually all tracked stocks moved up by the close of the market’s day following the partial federal shutdown. Next, look at what the broader markets did on 1.23.2019 and on 1.25.2019.

 

Note that there was already Washington, D.C. and media scuttlebutt that a deal to end the recent shutdown was already in motion at the time the Scotsman Guide article was published.  Note too what the broader markets did on both days, which largely closed up.

 

YahooFinance12ClosingIndictatorTickerSummaries1-23-2019ManufacturedHousingIndustryDailyBusinessNewsMHProNews

These 12 indicators are published every evening on the Daily Business News on MHProNews market summary and related featured report. Note that the markets generally rose both days, but on the 1.23.2019, the manufactured housing industry’s connected tracked stocks largely fell. It could be a coincidence. But what if Gooch’s article – intentionally or not – was used by traders and investors to reconsider some of their positions in manufactured home businesses?

YahooFinance12ClosingIndictatorTickerSummaries1-25-2019ManufacturedHousingIndustryDailyBusinessNewsMHProNews

Then consider this point.  There are arguably few manufactured home industry professionals, much less stock market watchers and investors, who would have even considered the notion that a partial federal shutdown could impact manufactured housing at all.

So why make did Gooch make those comments in the first place?

As was noted at the top of this column, Joe Stegmayer is under the cloud of an SEC subpoena. He stepped down as Chairman and CEO of Cavco, and the stock plunged as a result. A follow up report on that topic is pending, as there are new developments learned about that fiasco, which will be reviewed in the days ahead by MHProNews. 

But for now, we will simply note the obvious. Stegmayer is still MHI’s Chairman. He is an ex-division president of Clayton Homes, a Berkshire Hathaway company. Since the time that Triad Financial Services CEO Don Glisson, Jr was briefly their chairman, MHI apparently has had no problem with keeping someone on as chair that has come under a cloud of legal or media suspicion. Consider these three. 

   Better Business Bureau (BBB) “F rated” SSK Communities’ partner Nathan Smith

   Tim Williams, President and CEO or Berkshire Hathaway owned 21st Mortgage Corp, and

   Joe Stegmayer of Cavco Industries (CVCO) have all come under a cloud of legal, media, regulatory, and/or some other combination of suspicion. 

None of those 3 bothered to step down as MHI Chairman.   Although MHI has postured efforts for growth for years, the industry has steadily been consolidating. Sales have been moribund, in spite of overall quality and satisfaction that third party research has documented. One such example of their party praise is linked here.

 

Questions, Questions…

There ought to be some open questions from investigators that seek honest answers as to why Gooch would make these statements in the first place.

  • Who did or might have benefited from Gooch’s odd statements?
  • Who did this potentially impact – or which firms might have been harmed – by Gooch’s statements?
  • Were her arguably misguided comments merely foolish? Or where they a page out of the MHI play book – namely, actions and/or inactions that harm independents – that also fits loosely with a plot-line of the movie Wall Street?

What is certain is that Congressional hearings and an SEC investigation ought to be conducted related to several issues connected to the Manufactured Housing Institute. But it won’t be only about the article reviewed above. It should also be about the facts and evidence from articles linked below the bylines and the notices that follow.

We opened this with the words, “Timely information combined with money can move markets. Information may be legally or illegally used…”  There’s an affordable housing crisis.  Yet, manufactured housing is snoring instead of roaring.  MHI claims to be promoting the industry.  How did Gooch’s comments promote confidence?

 

ManufacturedHousingSHipmentsBloombergQuintFactoryBuiltRebuidRecoveryDailyBusinessNEwsMHproNEws

See MHI President Richard ‘Dick’ Jennison’s comments, linked below the byline. Also see what MHI’s prior president said at this link here.

 

Corruption, waste, fraud, and other abuses in the Washington, D.C. metro are not new.  But that doesn’t mean that they should be tolerated.

Something has smelled in certain offices in Arlington, VA for some time. And it’s not a flowery aroma.  Rather, it’s arguably the stench of a string of troubling incidents and concerns connected to MHI that has made them worthy of suspicion, which our coverage and analysis of such #nettlesome things have made this pro-manufactured housing growth publication the most widely read trade media in this industry today. 

That’s MH “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” ## © (News, analysis, and commentary.)

 

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MHI CEO Dick Jennison’s Pledge – 500,000 New Manufactured Home Shipments

Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

Midwest Manufactured Housing Federation Official Louisville Show Communique to MHProNews

 

“The Illusion of Motion Versus Real-World Challenges”

Production Decline Continues in November 2018

 

 

 

 

 

 

 

 

Government Officials Investigate “Mobile Home Evictions,” CBS News Video, Manufactured Housing Report, Analysis

January 24th, 2019 Comments off

GovernmentOfficialsInvestigateMobileHomeEvictionsCBSNewsVideoManufacturedHousingReportAnalysisDailyBusinessNewsMHProNews

I hope the city of San Jose will opt to protect vulnerable mobilehome park residents from preemptive evictions and not submit to the devious and greedy manipulations of the park owner. I live in San Juan Capistrano and our strong supportive city council opted to protect their MH residents (on a different issue, but relating to abuses of MH residents by Park owners). SJC City Council is a strong example of doing what is right to protect their residents and to preserve affordable housing,” said Carol Brinkman.

 

The city of San Jose is closely monitoring mobile home evictions after complaints came from residents saying they are getting pushed out for minor infractions,” said KPIX 5 out of San Jose, California.

Last summer, Karen Carpenter reportedly received an eviction notice from the Winchester Ranch manufactured home community (MHC) where she has lived for six years. The reasons cited by management?

Minor clutter, some old paint cans and some weeds,” Carpenter said.

 

Carpenter told the CBS News affiliate that she was ill last summer and didn’t get outside to work during her first “seven day notice.” But she pointed out in the video report to KPIX 5 where those items were, in her back yard, masked from the street.

I just can’t believe that I’m going to be possibly evicted over some weeds and old paint cans,” said Carpenter.

The community manager’s did not comment for the CBS affiliate’s mainstream media (MSM) report. But it was noted that Winchester Ranch is in the process of redeveloping into a large apartment complex, which will have “nearly 700 units.”

To Carpenter, her eviction notice for a relatively minor infraction is not a coincidence.

They are going to be developing the park, and the first phase is right where I am sitting. That’s my only guess as to why they are singling me out,” she said.

Carpenter hired an attorney and is fighting eviction.  The issue is getting attention at San Jose City Hall. In December 2018, the Housing Commission reportedly wrote a memo to the mayor Sam Liccardo and City Council, warning of possible preemptive evictions for minor infractions at mobile home parks in San Jose.

The memo stated there could be attempts to avoid provisions of the city’s MHC conversion ordinance, “which guarantees mobile home residents extra time, monetary compensation and other benefits if a park converts to another use,” said KPIX 5.

Carpenter doesn’t have a mobile home, based upon the visual evidence, it is a manufactured home.  But doesn’t episodes like this feed into negative stereotypes that are arguably harming residents and most industry professionals alike, not just in San Jose, but nationally?

The city’s investigation memo noted that the land San Jose manufactured home communities are built on have “become so valuable that it creates an incentive for park owners to convert the property into other more profitable uses.”  This is among the reasons that the Manufactured Housing Association for Regulatory Reform (MHARR) has argued for a robust application of existing laws, such as enhanced preemption made law under the Manufactured Housing Improvement Act of 2000.

It is also why MHARR – an independent producers association – has encouraged the creation of new post-production associations, so that new structures can advocate for what the Manufactured Housing Institute and their allies apparently won’t.

 

City Officials Vows to Monitor, Investigate

We are going to monitor any housing issue that is brought to our attention,” said Rachel VanderVeen, Deputy Director of the San Jose Housing Department. Housing officials say they don’t have any active cases of abuse of the mobile home conversion ordinance at this time.

Manufactured home industry professionals should understand that just as associations and industry firms may share cross talk, so too do public officials. So an event in San Jose should not be considered as an isolated concern.

Meanwhile, Carpenter will have her day in court. “If I lose, I will have to move out within 5 days,” said Carpenter.  The CBS affiliate closed their report by saying, “She doesn’t have firm plans on where to go if that happens and she is afraid of becoming homeless.”  Is that the image of insecurity that will draw potentially millions of prospects to manufactured home communities and retail ceners?

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This episode may not represent the majority of the industry’s independent or corporate owners.  But just as the Millie Francis – Our Lady of Guadalupe art controversy is rocking ROCs, and communities – so too will this story and others like it have ripple effects that will impact not only those who spark the report, but also those who happen to share the same profession.  That’s MH “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” ## © (News, analysis, and commentary.)

 

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NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

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Turn the Page, Manufactured Housing Making History

December 30th, 2018 Comments off

TurnThePageManufacturedHousingMakingHistoryMHProNewsLogo

There are words, and then there are deeds.

 

There’s smoke and mirrors, or the clarity born of facts, evidence, and sound reason.

It’s about time to turn the page. 2018 is about to come to a close. It will be several weeks before the industry at large knows the final tallies for HUD Code manufactured housing shipments for the year. But rest assured, about a dozen (+/-) MHPros already know pretty close to what the final count for 2018 will be.

You’ll get an idea too from one of the articles in a headline linked below.

Why did the Manufactured Housing Institute (MHI) invest a purported 5 figures in a video to promote how great they are? Is it because annual dues/membership renewal time was coming up? Did the Arlington, VA based MHI want to get into the pockets of independents in manufactured housing once again? Did MHI leaders want to collect more money from independents before the disappointing totals for 2018 would be revealed?

There are many ways to point to the tragic truth that:

  • thousands of manufactured housing (MH) independents,
  • numbers of investors, and
  • millions of consumers have debatably been conned, manipulated, and cheated out of greater wealth.

We never say things like that lightly. Keep in mind, we have done our share of ‘cheer leading’ on MHProNews and on MHLivingNews for the industry too. Cheer leading is easy.  Cheer leading, when it is honest, is fun.  Telling several thousand industry pros that they’ve been ripped off?  Not nearly as much fun.  Don’t blame the messenger for the #Nettlesome message, we’re just following the evidence, tips from sources, track record, and common sense.

There came a point in time when questions, evidence, and logic opened-our-eyes as to the obvious reasons why the industry has failed to progress. Why did RVs roar past MH?  Why is mainstream housing so high, when the value of manufactured and modular homes should mean that our MH industry should be performing at much higher levels too?

When affordable housing is in crisis, and MHVille will finish about 100,000 (+/-) shipments, how is it possible that voices from Arlington keep belting out that same old tired song?

There comes a point in time when the accumulation of voices that kept telling MHProNews, ‘something is wrong here’ begs for attention. We’re returning the favor that those voices gave to us.

There comes a time to turn the page.

But a way simple way to prove the truth about MHI is to invite the leadership of the Omaha-Knoxville-Arlington axis to do the right thing.  No excuses.  Just do one thing right, one time, on one specific issue.

Turn the page and learn more.

 

 

The Disney “Trailer” Controversy & MHI ‘Leadership’

Bragging is easy for some. But it’s performance that counts.

When MHI’s former chairman Tim Williams, who is also the president of Berkshire Hathaway owned 21st Mortgage Corp, says there’s a good case to be made that every problematic report, misuse of terminology, etc. should be challenged, it was a revealing statement.

We believe that Tim Williams was right on that point.

Why did Clayton, Warren Buffett or Berkshire Vice-Chair Charlie Munger respond to attacks on Clayton, 21st, or Vanderbilt Mortgage and Finance (VMF)? It can be oversimplified and summed up n two words.

Reputation Defense.

If Reputation Defense is good enough for Clayton, 21st, and VMF – then why isn’t a fact-based reputation defense of the entire MH industry every bit as important to MHI, or the Berkshire brands that dominate MHVille? Why has MHI already weighed in with Disney, to defend the industry’s reputation?

MHI and their masters will either weigh in on the Disney controversy – see the articles linked below – or not. It’s really that simple.

Our publisher, L. A. ‘Tony’ Kovach, has reached out to numbers of those MHI leaders on Friday. He did so bcc’ing numbers of MHI and non-MHI members. He also sent a message to an attorney who claims to represent MHI.

No excuses.  The truth will come out, period.

Either MHI and their Omaha-Knoxville and allied masters will act to defend the reputation of manufactured housing – as has:

–   Mark Weiss, JD, President of the Manufactured Housing Association for Regulatory Reform (MHARR)

–   Al Kemp, Executive Director of the Manufactured Home Park Owners (BC, Canada), and

   Paul Bradley, President of ROC USA already have.

Or MHI won’t. Simple. Clear.  No excuses.

See what those 3 industry leaders had to say in one of the linked articles on Disney further below.

 

MHI-Inspired “Boycott”?

It spoke volumes that MHI purportedly had their part-time surrogate, George Allen, call for a “boycott” of MHProNews within hours of our article and most recent headline news update being published and emailed.

Antitrust Girard Gibbs law firm says this, “A group boycott occurs when two or more competitors in a relevant market refuse to conduct business with a specific individual or company. Individual companies may always unilaterally decide to stop doing business with another company, but agreements between competitors may violate antitrust laws.”

So, there is a legal expert’s view that an organized boycott can be an antitrust violation. That means that those who were behind the called for boycott, have placed themselves in the legal cross hairs.

Those who participate, ditto.

The hypocritical irony of the call for a boycott is that GF Allen has – when he was on the outs with MHI – called MHI and their masters, Oligarchs. Allen has said in his own words that the industry was being monopolized. But sadly, the retired Marine Allen has a purported reputation for saying and doing what he thinks will give him more money, leverage, and/or attention. Rest assured, if a group of independents offered Allen a pile of cash, based on his history, he’d arguably turn on MHI again in a New York minute. His own reputation after the SECO-connected legal fiasco speaks sufficiently of his credibility. Keep in mind that just because SECO isn’t in the headlines, that doesn’t mean that the investigation and case prep aren’t ongoing.

George can say whatever stuff he wishes to say or write – within the norms of the law, ethics, etc. – but facts still matter. If Allen had proven a single claims, that might have been interesting. But instead, bomb throwing without a shred of evidence, and a call for a “boycott.”  That’s called a red herring. It’s also arguably opened Allen – and those with him – up for legal investigation, and potential action.

It would also be the reasons why industry pros should say, ‘what are the folks in Arlington and Knoxville trying to keep us from reading?’

Short of successful criminal and civil actions against the Omaha-Knoxville-Arlington axis, the next greatest thing they fear is arguably exposure.  Once the mask is completely off, then their MHI connected ‘alleged’ con game is over.

DeceptiveTradePracticesManufacturedHousingInstituteDailyBusinessNewsMHproNews

As with any con, the faces smile while pockets are being picked. Is your firm one of those pockets being picked?

After all, if those in MHVille who see MHI in a protection racket/con game fashion are correct, then the little guys are paying to have the big guys destroy the little guys own interests.

Or as Marty Lavin, an MHI award winner put it in his words, MHI only works for the little guys when that happens to match the interests of the big guys.

Within an hour of being asked, Al Kemp – who was on vacation in Hawaii when his office had contacted him – within an hour, Al had written Disney a fine message.  It was a good compliment to those from Mark Weiss and Paul Bradley. Al thought it that important.

If Al Kemp, Mark Weiss and Paul Bradley did, how about MHI?

What excuse will MHI give? Does it matter? Or if they now act only because they were pushed into it, what glory is there in that?

Do you see why our publisher has at times used satire? Don’t the tragic jokes practically write themselves?

And if MHI or the Berkshire brands do – out of shame or embarrassment – finally weigh in with Disney on their terminology issue – and they should! – then here’s the next question.  Why haven’t they done a real reputation defense of the entire MH Industry for the last few years on all similar issues?

It’s debatably time to turn the page on the failed systems and problematic leaders of recent years.

In the articles and reports that follow, several themes will come to light.

1)    There are huge opportunities in factory-built housing.

2)    Manufactured homes are underperforming.  That’s opportunity in disguise, for those who know what to do.

3)    That logically means that MHI, their allies and surrogates, have ignored reputation defense.  Doesn’t that disproportionately hurt the little guys more than the big ones?

Our sources in Washington and other cities were investigations of the Omaha-Knoxville-Arlington axis are underway tell us that these things take time. You and thousands will need to be patient, just as we are.

But there will likely come a day when you’ll wake up to a headline that’s not found first on MHProNews, but rather will be in national media. Those imagined headlines could read like this:

  • Antitrust charges filed against major firms, and trade group, details at 10.”
  • “RICO-related arrests occurred at national trade association headquarters, details at 10.”

The mantra of a con artist is ‘never, ever give up the con.’ They – whomever are in that loop – won’t likely confess, unless it is part of a plea deal with federal/state investigators. They arguably won’t admit they’re deceiving the MH industry they claim to be protecting.

The powers that be certainly won’t want to face millions of manufactured home owners – who because DTS isn’t being properly implemented by MHI, Fannie and Freddie – are arguably be cheated of lower payments, and higher resale values.

Turn the page.

2018 is almost done. 2019 is almost upon us.

Thousands of more pros are logging on daily than at this time a year ago.  Why?  Because at a minimum, they – like you – are learning to be more skeptical of the ludicrous claims made by MHI and their puppet masters.

 

ManufacturedHousingInstitutelogoMHILogoMHIVideoStillsMillionsofViewsDailyBusinessNewsMHProNews

 

Anyone who can produce graphics like the above, and can still smile, ask for their year-end bonuses, and do so while they tell you that 100,000 (+/-) new HUD Code manufactured homes are sold in 2018 are selling and/or smoking something.

Buying or smoking what they offer is arguably bad for your health.

Want to make manufactured housing history? Turn the page.

 

RuleNumber1NeverGiveUpTheConGodfatherDailyBusinessNewsMhproNews

Liars can lie with a straight face. Con artists can’t give up the con, because if they do, what’s left for them? Either MHI knows what they say they are doing – in which case shipments should be rising significantly, right? Or MHI and their Knoxville-Omaha masters don’t know what to do, in which case their failure to move the needle makes sense, but in that case, they shouldn’t claim to be leaders, right? Or, MHI knows what to do, and do what doesn’t work, which benefits a few that want to consolidate the industry into their hands at a discount – are there other logical alternatives? If so, please, explain it in writing, because MHI can’t or won’t. 

 

What’s good for your health is a dose of reality-based reports. See those hot-linked headlines and image/text boxes that take you to the reports for the week from 12.23.2018 to 12.30.2018 are below.

Notice: the headlines that are also boxed-links isn’t to imply that story may be more important than another.  Read every headline, because what you need may be the one you could miss. Resolve to make the changes at your location that can make 2019 brighter than any other year. 

With no further adieu, let’s dive into the week that was.

 

What’s New on the Daily Business News on MHProNews

11DailyBusinessNewsMHProNewsLogos

 

Saturday 12.29.2018

Going PreFab, Habitat for Humanity Announces Plan for Factory Home Building in 2019

Going PreFab, Habitat for Humanity Announces Plan for Factory Home Building in 2019

 

Friday 12.28.2018

Leaving Paradise, “Hell on Earth” – FEMA and Christmas, New Year Responses to Grim Camp Fire

Leaving Paradise, “Hell on Earth” – FEMA and Christmas, New Year Responses to Grim Camp Fire

Bankrupt Sears Gets Last Minute Bid, Plus MH Market Updates

 

MHARR, ROC USA, Canadian Association Weigh-In On Disney “Trailers” Controversy

MHARR, ROC USA, Canadian Association Weigh-In On Disney “Trailers” Controversy

What the Latest Numbers from #1 Manufactured Housing Market Texas Reveals

What the Latest Numbers from #1 Manufactured Housing Market Texas Reveals

 

Thursday 12.27.2018

“We Have to Keep Changing Too as Retailers”

7 Facts Can Free You from Bear Market Fears, Plus MH Market Updates

7 Facts Can Free You from Bear Market Fears, Plus MH Market Updates

Oil, Soybean Market Maneuvers and Manipulation Reveal Broader Concerns for MHVille

Oil, Soybean Market Maneuvers and Manipulation Reveal Broader Concerns for MHVille

Metro Town Rejects Hundreds of Affordable Housing Units, Cites Reasons Against Using Manufactured Homes

Metro Town Rejects Hundreds of Affordable Housing Units, Cites Reasons Against Using Manufactured Homes

 

Wednesday 12.26.2018

Santa Rally Better Late Than Never, Dow Up 1,000 – Most Tracked Manufactured Home Stocks Rise

Introducing Hyundai Engineering Projects, Donates Disaster-Resistant Modular Homes

Introducing Hyundai Engineering Projects, Donates Disaster-Resistant Modular Homes

FEMA Manufactured Housing Unit (MHU) Program Extension Announced

FEMA Manufactured Housing Unit (MHU) Program Extension Announced

Disney Utilizes Inaccurate, Prejudicial Terminology “Trailer” Offensive to Factory-Builders, Homeowners

Disney Utilizes Inaccurate, Prejudicial Terminology “Trailer” Offensive to Factory-Builders, Homeowners

 

Tuesday 12.25.2018

Legends, Battle of Bedford Falls, and Christmas in Affordable Housing’s MH Land

Legends, Battle of Bedford Falls, and Christmas in Affordable Housing’s MH Land

Sears Prefab Home Initiative

Sears Prefab Home Initiative

 

Monday 12.24.2018

Divergence-Real Economy vs. Market, POTUS Blames FED, Market Plunge Deepens, Plus MH Equities Updates

Best Prefab, Modular Homes 2018, Videos

Sears Prefab Home Initiative

“Manufactured Housing Institute Attorney” Letter and MHProNews Response

“Manufactured Housing Institute Attorney” Letter and MHProNews Response

Clayton Donates Manufactured Home for Christmas, But What’s Up With Those Lumps of Coal?

Clayton Donates Manufactured Home for Christmas, But What’s Up With Those Lumps of Coal?

 

12.23.2018

Escaping the Grave? Affordable, Manufactured Housing News

Escaping the Grave? Affordable, Manufactured Housing News

Together with thousands of honest MHVille pros of good will, we can make our industry achieve its great potential. That’s done by making American lives better, together. “We Provide, You Decide.” © ## (Sunday Morning, weekly headline news review, analysis, and commentary.)

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Clayton’s Miss, Kevin and Tim’s Manufactured Housing Kill Shot, More

What Just Happened, to Cavco, Independent Communities, Retailers, and Manufactured Housing?

 

“Pants on Fire” – Latest New Manufactured Housing Shipment Report

December 4th, 2018 Comments off

 

PantsonFireNRCC-LatestNewManufacturedHousingShipmentReportDailyBusinessNewsMHProNews

Liar, Liar, Pants on Fire…”

    part of a children’s rhyme to discourage dishonesty.

 

You want to be very careful about lying;

otherwise you are nearly sure to get caught.”

   Mark Twain, advice to youth, per Speakola.

 

Just because something isn’t a lie does not mean that it isn’t deceptive.

A liar knows that he is a liar, but one who speaks mere portions of truth

in order to deceive is a craftsman of destruction.”

   Chris Jami, according to Goodreads.

  

 

Facts and evidence can be nettlesome things.

The latest new HUD Code manufactured home shipment data is in. And the timing couldn’t have been worse for the Manufactured Housing Institute’s (MHI) new video, which brags about how much they are doing to promote the sales of more manufactured homes.

Can you spell ‘embarrassing?’

 

For the second month in a row, the shipments of new HUD Code manufactured homes are down, albeit modestly. But during the same timeframe that Kevin Clayton, CEO of Clayton Homes, and MHI’s SVP Lesli Gooch have taken to mainstream and other industry news media (not us) to claim how manufactured housing is being embraced as a solution to the affordable housing crisis, the shipment levels have dipped two months in a row. 

Ouch. Embarrassing…

According to the latest data from HUD, and the analysis of the Washington, D.C. based Manufactured Housing Association for Regulatory Reform (MHARR), shipments declined .5 percent over the same month last year. 

 MHARROct2018ManufacturedHousingIndustryProductionReportDailyBusinessNewsMHProNews601

 

As MHProNews has alone been reporting to the industry’s professionals for months, there have been numerous warning signs on the horizon.

It’s not a disaster. But it is a cause for quiet concern among some of MHI’s larger members, and the independents alike. There are firms like Legacy Housing that in their recent IPO filing are reporting sales growth that bucks the national trend.  For more details on that, click the box below for that distinctive report.

Legacy Housing IPO, Lending Tree, & New HUD Ruling Updates

 

But the national data clearly reflects that overall, sales for the manufactured home industry at large have slipped. State data, as the Daily Business News on MHProNews has reported, reflects the fact that at least two of the top ten manufactured housing states examined have been losing sales, not gaining them.  One of those exclusive MHProNews reports is available by clicking the box, linked below, which has distinctive but related data with analysis.

 

Another Top Manufactured Home State is Sliding on New HUD Code Home Shipments, More New Data

 

One informed source with long ties to Clayton has said that there are troubling rumors coming from production centers tied to their parent company in Knoxville, TN. Time will tell.

And this two month dip arguably belies MHI’s razzle dazzle claims in their new video, just as the Daily Business News on MHProNews has been warning.  See the previously reported screen captures of the latest MHI video, presented as a collage, below.  Using their own data, taking them at their word, doesn’t it prove the latest national shipment report clearly demonstrate the opposite of what they are claiming?

 

ManufacturedHousingInstituteLogoMHILogoScreenCpaturesMHIvideostatisticalclaimsDailyBusinessNewsMHproNews 

 

Let’s make it simple.

   Over 1/3 of the U.S. are renters.  That represents millions upon millions of potential buyers.

   The National Association for Realtors (NAR) said earlier this year that the nation needs 8.3 million more housing units.

   The National Low Income Housing Coalition (NLIHC) says the nation needs for more affordable housing rental units have risen from 5.8 million to 7.2 million units, per Curbed.

   Manufactured homes are the most affordable kind of new permanent housing in the nation, per NAR’s 2018 research.

   Site builders are stalling on sales, due in part to rising costs and interest rates.

   All of the above are historic reasons why manufactured home sales normally should be rising.

   The RV industry went from trailing manufactured home shipments by 3 to 2 two decades ago, to now outselling manufactured homes by a ratio of some 5 to 1.

   If RVs could grow so much, why not MH?

   And yet given all of the bullets above, new HUD Code manufactured home sales are slipping nationally? Two months in a row?

   How can Kevin Calyton, Tim Williams, Richard ‘Dick’ Jennison or the MHI staff show their faces at Louisville with these troubling results?

 

See MHARR’s full report, by clicking the linked box below.

Production Flatline Continues in October 2018

 

See last month’s HUD Code shipment data by clicking the linked box below.

September 2018 Manufactured Home Production Data Shows Slight Flatline

 

See our pro-active step one of our manufactured housing solutions report from last night, by clicking the linked box below.

 

#$2Trillion U.S. GDP Growth via Affordable Housing Plan Few Discuss – Introducing #YimbyVictory2020

ManufacturedHmeIndustryAchieveGreatPotentialAddressingResolvingCauseCorePerceptionIssuesLATonyKovachQuotePresentationPhoto

When MHProNews spotlighted that MHI had reputedly done nothing on reaching out to the CFPB in 2017, MHI – perhaps in their embarrassment – began to move to get something done. When MHARR pushed MHI long enough on the DOE energy rule, MHI finally pivoted. It seems that MHI acts for the interests they claim to stand for best when the spotlight hits their lack of action otherwise. Will this story cause them to actually do what their video purportedly claims they do?

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MHProNews looks at the facts, considers the sources, and follows the evidence. MHI earlier last year, and for years before, MHI routinely replied promptly to all inquiries. But since we’ve spotlighted the problems and concerns, they’ve gone silent. Why? If the facts are on their side, why not make or offer a cogent explanation?

To better understand the purported deceptions by Berkshire brands and the Arlington, VA based national trade group that they dominate, see the related reports, linked further below. We Provide, You Decide.” © ## (News, analysis, and commentary.)

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Related Reports:  Click the Boxes Below to Read More…

Crisis of Misinformation, Fact Checks, and Manufactured Housing

Nathan & Mary Lee Chance Smith, Leaders in ‘Anti-Trump Resistance,’ Manufactured Housing Impact?

Clayton’s Miss, Kevin and Tim’s Manufactured Housing Kill Shot, More

Machiavellian “Godfather” – Sam Zell, Warren Buffett, Capital, Lending and Crossed Lines in Manufactured Housing

 

 

Ford and Toyota Teach Manufactured Housing Professionals and Investors

November 26th, 2018 Comments off

 

FordLogoToyotaLogoTeachManufacturedHousingIndustryProfessionalsInvestorsDailyBusinessNewsMHProNews

There are times that one must look outside of one’s industry or profession for useful insights. That’s the case with today’s Monday Morning Marketing and Sales Meeting.

 

Toyota has issued a recall for some 800,000 Prius vehicles, per NPR. Those recall totals are equal to about 11 years of the entire unit production of all new manufactured housing (MH).

Toyota said they sold some 2.4 million cars from 1500 U.S. dealerships in 2017 alone.  Did ‘bad news’ about recalls hurt them?

Let those fact sink in.

Because excuses are a dime a dozen.  What those facts should tell manufactured home professionals is that even with bad news – and that wasn’t the only bad news for Toyota – their average retailer sold about 1,600 vehicles each in just 1 year. That’s 133 vehicles averaged monthly per dealer. How many individual MH retailers sold as many units in a year, as a typical Toyota dealer sold in a month?

Then, consider the fact that part of Toyota’s business model – and that of every other major automaker – builds in an allowance in the price of every vehicle to cover the costs of just such safety recalls.

Put differently, Toyota and other carmakers build in for bad news.  Yes, manufactured home producers build in for service on homes too.  But why is it that ‘bad news’ impacts MHVille more than it does automotive, RVs, or other forms of housing?

 

MHVille Comments

We get comments from manufactured housing industry professionals that span the gamut. For example, some are about ‘quality’ issues in certain homes. Pardon me? Every automaker, every RV maker has ‘quality’ issues too, as that example above demonstrates. Does it keep them from selling many times more units annually than our MH industry does?

While there are service issues, third-party research reveals that overall satisfaction with manufactured homes by their homeowners is high, and the number of homes purchased that go to dispute resolution are a tiny fraction of a single percent of total production.  When scrutinized objectively, there’s far more good news to be found in MHVille than stories that reflect badly. Which begs the question, why does the MH industry struggle as it does?

Much of the challenge for manufactured housing professionals and investors is one of mindset and discipline.  Behind every ‘problematic’ news report we cover, there is a silver lining, for those with the eyes, wisdom, and guts to see it.

Drive by or go visit the nearest automotive super store or major RV center. Look at those huge inventories.   Realize that there are numerous locations selling hundreds of vehicles a month, all in a location near your own business.

Them step back and objectively ask yourself, why aren’t more manufactured homes being sold?  How many units a month are you selling per location?

  • When over 500,000 are homeless in America,
  • when the USA requires 8.3 million new housing units right now, per Chief Economist Lawrence Yun at the National Association of Realtors (NAR),
  • why will HUD Code manufactured homes finish the year at roughly 100,000 (+/-) new affordable housing units in 2018?
  • The reasons are many, and some are unjust.  But part of it is debatably a lack of vision, discipline, and willpower.

 

Facts Reveal Opportunities for Manufactured Housing in Disguise

Ford has recalls too. But Ford is paying to help answer that question of ‘why’ for modular factory-builders.

Ford teamed up with Curbed and The Verge to do videos about the Homes of the Future, which showcases modular building. Those videos are getting hundreds of thousands of views each. Meanwhile, Clayton Homes ‘stigma debunking video’ is flaccid. Clayton’s ‘image’ video is doing much like the ones they and a few others in MHVille made in conjunction with the Manufactured Housing Institute (MHI) to do ‘storytelling.’ In a word, ineffective. A year later, those so-called efforts by manufactured home companies and the biggest MH trade group have obviously failed at moving the needle.

ICYMI, or need a refresher, see the facts for yourself at the linked report below.

 

Clayton Homes “New” Image Campaign, Surprising Facts Behind Have it Made Stigma Attacking Video

 

How do we know that these videos are essentially ineffective? Simple. It is obvious from new manufactured home sales data.

 

ManufacturedHousingVsTotalCompletedHomesLegacyHousingS1FilingIPODailyBusinessNewsMHProNews

Legacy Housing (LEGH) clearly believes in the future of the manufactured home business, because they are raising capital to expand their retail base. So while some accept their fate, others are determined to drive their own brighter destiny, despite issues or excuses given or accepted by others.

 

We periodically remind readers of the data claims made by MHVillage. Let’s take them at face value. If true, it means that millions deliberately surf a site to consider a manufactured home each year. But with millions looking, only 100,000 (+/-) new home buyers are going to actually close in 2018?

That, ladies and gents, is sad.  But it also represents opportunities in disguise.  It means that Clayton, MHI, or MHVillage either can’t or don’t do what they could to sell more homes.  Which implies that operations by independents can thrive in local markets almost anywhere where that the ‘big boys’ fail to perform to their potential.

MostMenAppearnNeverConsideredWhatHouseIsNeedlesslyPoorAllTheirLivesHenryDavidThoreauManufacturedHomeLivingNews

For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here. It only takes a reading articles and watching a few interviews or other videos to debunk the numerous false or outdated notions about modern manufactured homes.

 

Linked below is a new report on how many move every year in the U.S. Properly understood, that moving report suggests that your location could serve a line every week of buyers who want to shop for a manufactured home.  Rephrased, with the correct approach, at almost any local market, sales could profitably soar.

 

MH Marketing Insights – Where are Americans Moving? U.S. Moves, by State – Charts, Video

 

If you keep doing the same things, you will keep getting the same results. That’s reality. It was also a close paraphrasing of what the MHIdea has said (see that, linked below) in their call to create a new pro-growth, ‘let’s make more money honestly’ ‘MH dealers’ association.

 

Giving Thanks for Manufactured Housing Independents, Applauding “MHIdea!”

The #NobleNotMobile movement is IMHO the latest metaphorical slap in the face of MHI and Clayton Homes.  That initiative is being delivered by an MHI member operation.  They are arguably tired of the excuses and waiting for MHI and Clayton to do something more than mere posturing and a purported fig leaf.

MHI’s response to the new National Manufactured Housing Community Owners (NMHCO) trade association is to slam them in writing. What? After over a decade of clearly failed MHI ‘leadership,’ some state associations with chutzpah finally broke away from MHI over their failure to perform. And Nathan Smith, a former MHI Chairman, attacks NMHCO in writing in MHI’s email? That’s galling!

MHI is great at planning their next meeting, and the ones after that. Why? Because those are profit centers for MHI. Their own 990s say as much.

But when it comes to actually engaging and solving the issues that the manufactured home industry’s individual companies face, what’s MHI’s track record?

Again, the answer is found in the shipment data, but there is a silver lining for those with vision and moxie.

 

unzipped-green-eye-black-background-collage-manufactured-housing-professionals-mhpronews-com-704x872pic-framed--620x768

National Association of Realtors research routinely reflects the fact that some 85 percent of renters want to own. That’s the American dream. Home ownership, two vehicles in the driveway, some travel, and a nest egg for retirements – these are what most Americans want, and manufactured housing could unlock that dream for millions. Few opportunities in the U.S. are as big as manufactured housing, but it requires work. Or as Sunshine Homes President and CEO John Bostick has said, “Easy Doesn’t Pay Well.”

RenterHouseholdsPercentageofRentersManufacturedHousingIndustryDailyBusinessNewsMHProNews

When you consider all of the data and opportunities, almost every market in America could be awash in new manufactured home prospects. Millions of them are well qualified to buy. Isn’t it time to put fear of the big boys, or old habits and thought patterns that keep you trapped, in the rear view mirror?

 

You Must Act Either On Your Own, Or With Others – Because MHI Has Apparently Failed You Repeatedly 

Hey, it’s MHI President and CEO Dick Jennison and their former Chairman, Nathan Smith who’ve said on camera that MHI has to admit that they’ve failed on several occasions. An understatement?

LATonyKovachMHProNewsMHLivingNewsMHINoJournalistPhotoNCCPostedDailyBusinessNewsMHProNews

Now do you know why MHI has tried to keep our Inside MH video cameras away from anywhere that they publicly speak? Because their own words come back to haunt them, arguably for their years of failures to keep their own words.

The MHI response to such sad facts?

  • Attack the newly emerging trade groups.
  • Trying to undermine us at MHProNews, any way that the folks in Arlington – or their string pullers in Omaha or Knoxville or elsewhere – can.
  • Perhaps because they have no good case, they think smear tactics or some razzle dazzle will make them look better by comparison? Ha!
  • The national shipment data and their video views speak volumes.  The rest are details and commentary.

2018 is Ending, it’s Time for 2019 Planning

You as an individual, or as an independent business, have choices to make as 2018 winds down. You can keep doing what you are doing, and as MHIdea said, you will keep getting what you got.

You can choose to accept the latest excuse or razzle dazzle from the machine in Arlington. But then you have to look at the artificial headwinds that Omaha and Knoxville have arguably paid to create or allowed to exacerbate, as evidenced in recent years in reports linked here and at the end of this article.

Or you can decide to make a difference in your market. Not the nation, not the region. Your focus ought to be in any town or place you have a location.

  • If you don’t have the financial capability, then team up with someone else.  Where there is a will, there is a way.
  • But for the sake of your many would be customers, why buy into the posturing MHI/Knoxville elusive excuse machine? By depressing or failing to address the image/stigma, they’ve logically fuel buyer resistance, and make placement harder in local markets.

 

I’m not saying that UMH’s Sam Landy is right on everything, no one is right 100 percent of the time in business, including moi. But Mr. Landy was dead on when he said that each business is responsible for their own marketing. That same reasoning Sam used tells you that each business is responsible for their own sales results too.

Don’t like your bottom line results? Want to see growth? Then it is up to you to do what it takes in your market to convert dreamers into buyers.  When you learn to do so, you can watch your results flourish.

Toyota and Ford – almost any big automotive or RV dealer near you – are a reminder of what manufactured housing could be in that same market. Our industry was doing over 350% more new home sales 20 years ago than what it is doing today.  These are facts, facts, facts.  They are a wakeup call to you and thousands of your peers.

 

WinnebagoRVWholesaleshipmentDataManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

There’s plenty of excuses for not selling more manufactured homes. But excuses are a dime a dozen. You’ve read this far because at some level you sense that this makes sense and is based upon evidence and reason. At some level, you want more for yourself and your location.

Con men don’t tell you they’ve been conning you. As the number of independent producers, retailers, and communities dwindled, MHI kept having their profitable meetings. Imagine how they might laugh in Omaha and Knoxville at the gullibility of thousands of good MH professionals, who keep trusting the ‘leadership’ of MHI, as they keep doing the same things, hoping to get a different result.

SoTheAssociationMHIIsNotThereFortheIndustryUnlesstheinterestsoftheBigBoysJointheIndustry'sMartyLavinMHIAwardWinnerQuoteMHProNews

MHProNews looks at the facts, considers the sources, and follows the evidence. Earlier last year, and for years before, MHI routinely replied promptly to all our media inquiries. But since we’ve spotlighted the problems and concerns, they’ve gone silent. Why? If the facts are on their side, why not make offer a cogent explanation?

 

DRHortonInvestmentsIn3DPrintingHousingFactoryHomeBuildingDailyBusinessNewsModularManufacturedHomeMHProNews

 

As 2018 winds down, independents have to make a choice.

We once called MHI the Monopolistic Housing Institute. Can you see why? Do you want to be the next, or even the last business eaten by the monopolists operating in MHVille? Or will you stand up for yourself and/or in tandem with others, and be all that your business was meant to be?

Smears, head-fakes, and more meetings by MHI and their purported puppet masters don’t put much money in your pocket.

 

 

The obvious reason they’re arguably attempting to smearing us or others trying to actually do something good is because they can’t or won’t publicly defend their own behavior and track record. There are obviously reasons why federal investigators are onto several of these folks, as recent mainstream media and MHProNews reports have documented.

  • Don’t be their next meal.
  • Don’t be their last meal.
  • Do be all that you can be.

 

 

Toyota and Ford are reminders that you can sell more new manufactured homes than you might think. But you have to look beyond the arguably proven track record of consolidation at the expense of independents that Nathan Smith laughs about in the video posted above.

One last thought. Don’t forget that in Japan, Toyota is building modular homes. Don’t forget that here in the U.S., any automaker could be building housing in short order.

 

ToyotaModularHousingManufacturedHousingIndustryDailyBusinessNewsMHProNEws

 

It doesn’t take a rocket scientist to realize that Ford could be testing the waters with their videos.

There are reasons to grasp the big picture.  But one must also act in your own local market(s).

 

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Is MHProNews growing despite push back, or because we are willing to spotlight and push back? Don’t just be an observer. You can make it happen in your market(s), learn more how at this link here.

The correct and honorable marketing and sales training are proven to make a difference. Don’t believe it? Ask Toyota and Ford. They or any big RV or automaker will straighten out any doubts. That’s the lesson that Ford and Toyota ought to be teaching you and your colleagues today. “We Provide, You Decide.” © ## (Marketing and sales tips, related news, commentary, and analysis.)

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Related References:

Failure, Success and Profitable Truth Detection for Manufactured Housing

 

Machiavellian “Godfather” – Sam Zell, Warren Buffett, Capital, Lending and Crossed Lines in Manufactured Housing

Beautiful, Harsh, Priceless Realties from a Master Builder, Monday Morning Marketing, Sales, Meeting

Failure, Success and Profitable Truth Detection for Manufactured Housing

 

 

 

National New HUD Code Manufactured Home Production Data Summary, September 2018 Analysis

November 8th, 2018 Comments off

NationalNewHUDCodeManufacturedHomeProductionDataSummarySept2018ReportAnalysisDailyBusinessNewsMHProNews

The most recent data collected on behalf of the U.S. Department of Housing and Urban Development (HUD) reflects a small dip in new manufactured home production.

 

According to information and analysis provided by MHARR, the following are the totals for September 2018.

Just-released statistics indicate that HUD Code manufacturers produced 7,519 homes in September 2018, a 0.8% decline from the 7,580 HUD Code homes produced during September 2017. Cumulative industry production for 2018 now totals 74,207 homes, an 8.4% increase over the 68,419 HUD Code homes produced over the same period in 2017,” said MHARR.  Their full report is found at the link below.

 

September 2018 Manufactured Home Production Data Shows Slight Flatline

 

The following graphic reflects the top 10 states, since the date shown.

 

ManufacturedHomeShipmentsSept2018DailyBusinessNEwsMHProNEws

 

Sobering Regional and State Data

As MHProNews alone has spotlighted in national manufactured housing trade media, several states are still sliding in shipment levels.  That includes some of the top producing states in the nation.  The industry’s professionals needs to ask and answer the question in their own market(s), with an affordable housing crisis, how can the industry not be doing much better?

 

New Shipment Data, Top Manufactured Home State, Other MH States Continue Slide

 

ICYMI, or need a refresher, see those 2 new, separate-but-related regional reports and analysis, at the links above and below.

 

Another Top Manufactured Home State is Sliding on New HUD Code Home Shipments, More New Data

 

These are post-production, marketing and sales related issues.

ManufacturedHmeIndustryAchieveGreatPotentialAddressingResolvingCauseCorePerceptionIssuesLATonyKovachQuotePresentationPhoto

Where is MHI or other industry leading firms on this?  See the related report, linked further below.  That’s MH “Industry News, Tips, and News Pros Can Use.” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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Manufactured Housing Institute Shipment Data, FEMA, an Inside Look

October 18th, 2018 Comments off

ManufacturedHousingInstituteLogoMHILogoShipmentReportAugust2018ModularManufacturedHomeMHProNews

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Jenny Hodge, MHI VP and National Communities Council (NCC)

On October 12, Jenny Hodge at the Manufactured Housing Institute (MHI) released the new HUD Code manufactured housing shipment data report. That report was sent to the Daily Business News on MHProNews for analysis and commentary.

Hodge is doing her job. As readers learned from yesterday’s “#Me Too” report, the reins are held tightly at the Manufactured Housing Institute offices. So, this analysis should not be construed as a critique of Hodge.

ICYMI, or need a refresher as to how this relates to a relatively mundane task of providing shipment numbers, yesterday’s inside look at the Arlington offices is linked below.

Manufactured Housing Institute (MHI), Women, #MeToo and Insider Information

Hodge began her report with the headline, “9,091 New HUD Code Homes Shipping in August 2018 First 9,000+ Month since 2007.”

It was a great month for production!” is a quote shared from sources which said that Hodge’s point in her headline was underscored by Pam Brillhart, Project Coordinator of Federal and State Programs, Institute for Building Technology and Safety (IBTS). IBTS gathers the data for the federal government, and provides them to HUD and others as a contracted service.

Rephrased, IBTS gathers data, and MHI is one of the sources that obtains that information from them for a fee.

Indeed, the industry has some cause to ‘celebrate’ rising shipment totals. But those totals need to be fully grasped, in the context to the reality that they are still at historically low levels. There were individual producers of pre-code mobile homes and post HUD Code manufactured homes that used to produce that many or more homes per year.

Hodge said that, “In August, 133 plants representing 37 corporations reported production data which is the same as July 2018.”

Compare that with the MHI production company chart history, shown below. It is 73 fewer HUD Code builders than started in 1990. That is fewer HUD Code builders than when Berkshire Hathaway entered manufactured housing in 2003.

Rephrased, manufactured housing was down on the mat. There were individuals who were long time veteran professionals in 2008-2010 that thought the manufactured housing industry was going to go the way of the “buggy whip.” They believed that industry was dying.

Thankfully, that proved wrong.  But the industry was brought to its knees, and that resulted in “consolidations.” Several of those who have sold to Clayton, for example, have told MHProNews that they didn’t get much for their businesses.  Isn’t that in keeping with Warren Buffett’s dictum that he loves a bargain?

Let’s look deeper.

Of the 9,091 homes shipped in August, there were no homes designated as FEMA units,” an apt point because FEMA artificially gooses the number. And as sources are telling MHProNews, there appears to be a move at FEMA away from the use of manufactured homes as much as possible, in favor of RVs or other temporary rental lodging options.

Manufactured Housing Shipments “The SAAR” 

In conventional as well as manufactured housing, there is a SAAR. Here is how Hodge’s report read.

The seasonally adjusted annual rate (SAAR) of shipments was 98,104 in August 2018, up 5.8% from the adjusted rate of 92,694 in July 2018. The SAAR corrects for normal seasonal variations and projects annual shipments based on the current monthly total.”

Put differently, there were MHI producers who last year expected to do some 107,000 (+/-) new HUD Code manufactured homes. Modular, tiny and other non-HUD Code factory built housing product would be in addition to those totals.

In August 2018, new manufactured home shipments increased 7.9% to 9,091 homes as compared to the 8,425 homes shipped in August 2017,” per MHI’s info from Hodge. “Total shipments for August 2018 are higher by 2,340 homes when compared to the prior month of July. Compared with August 2017, the trend is positive with shipments of single-section homes up by 6.0% and multi-section homes up by 9.5%. Total floors shipped in August 2018 increased 8.5% to 14,174 compared to August 2017.”

What Does it Really Mean?

Look at states like Michigan or Florida, where sizable numbers of units designed to be rentals are being shipped into manufactured home communities. Who else in manufactured housing trade publishing is telling the industry’s independents that factories see a warning sign in the data. What happens when shipments into communities slow down? Given that few new communities are being built, if zoning, finance, acceptance and other issues aren’t successfully addressed, in 3 to 5 years, the industry could plateau.

Winners and Losers, 5 Midwestern States, Manufactured Home Shipment Breakdown

Here is the HUD Code shipment data for August 2018, by state.

ManufacturedHousingHomesUnitsProductionByStateAug2019IBTSDailyBusinessNEwsMHProNews

Look at the state production data, to realize just how low the numbers can be.

ManufacturedHousingHomesUnitsProductionByStateAug2019IBTSDailyBusinessNEwsMHProNews

Then, recall that RVs are blowing manufactured housing away.

RVsshipmentsTrailedMH1998WinnebagoDailyBusinessNewsMHProNews

Dick Jennison and Lesli Gooch were described as “control freaks” in yesterday’s report by MHI office insiders.

ManufacturedHomeMHShipments1990-2017DailybusinessNewsManufacturedHousingMHProNews

As in any office or operation, there are people at MHI that have formed personal relationships. There is chatter outside of the office, not just in it. Even ‘lower level’ staff can hear and share insights with the operation’s several ‘vice presidents.’

Figure1MobileManufacturedHomeSalesSHipmentsVsExistingingNewHouseSalesManufacturedHousingiinudstryDataMHProNews

There are a growing number of industry voices that believe that BH/CMH and MHI have by various action/inaction has kept manufactured home sales at historically low levels. Evidence? See Related Reports and videos, linked below, which quotes and cites BH, MHI, CMH, 21st Mortgage Corp, and other sources.

It is human nature. People who are “bullied” in an office find ways of dealing with that kind of harsh or “hostile work atmosphere.

One more reminder before closing this report. Sources said what industry readers should already know. The marching orders for MHI comes from the MHI Executive Committee. When one wonders why MHI spent years chasing after Preserving Access, and then abandoned half that goal in favor of the inclusion in S 2011, those marching orders come from the Executive Committee.

There are voices from within MHI’s membership that have asked if it isn’t a conflict of interest for Clayton Homes – which has site built housing and is part of Berkshire Hathaway conglomerate that has deep real estate interests – is exerting influence to keep production at low levels. See the related reports, further below.

Then ask yourself when RVs are roaring, and MH is snoring, why Richard ‘Dick’ Jennison was trying to tell the industry that it should grow slowly? Who does that benefit?

MHARR’s report on the same data was published earlier, and can be found at the link below.

Strong HUD Code Production Growth in August 2018

More in an upcoming report from inside Arlington, VA’s office at MHI in the hours and days ahead. “We Provide, You Decide.”  © ## (News, analysis, and commentary.)

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

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Related Reports:

For Independents, Independent-Minded MH Professionals, and Freedom-Loving Investors Only, Sunday Headline News Recap 10-7 to 10.14.2018

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

“He’s Lying,” Campaign Insider Video – “Don’t Do Politics?” Tell Jim Clayton, Phil Bredesen, and Marsha Blackburn, Preserving Access to Manufactured Housing Act Supporter

Reminder to Clayton Homes. Cavco Industries, and Skyline Champion Employees