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Posts Tagged ‘Affordable Housing Focus Group’

Are They Among the Best Advocates for Manufactured Housing and Manufactured Home Living?

April 20th, 2018 Comments off

AreTheyTheBestAdvocateManufacturedHousingAndManufacturedHomeLivingDailyBusinessNewsMHProNews

It should be patently obvious that among the best possible sources for information on manufactured home living are consumers.

 

Unfortunately, as the Daily Business News has documented for years, the news stories found in much of the mainstream media routinely sees a negative tilt to manufactured housing, often incorrectly called trailer houses,” “trailer parks,” and “mobile homes” by reporters.  Sadly, not many in media use the correct term of manufactured home, when the factory built home as constructed after June 15, 1976 to the HUD Code standards.

The affordable housing is such a huge issue that a Google search today yielded 104 million search results.

Among the reasons why the work of pro-industry trade media can be irreplaceable are found in the two screen captures shown below.

Do the Google searches shown, and you’ll see the results as noted.  By the way, click the image and you’ll Part II of our Affordable Housing Focus Group and the related video.

AffordableHousingFocusGroupVideoSearchManufacturedHomeLivingNewsGoogleSearchScreenCaptureResultMobileManufacturedHomeMHLivingNews

To see Part 2 of our Affordable Housing Focus Group video and report on MHLivingNews, click here or above.

There are many things that must take place for manufactured housing to achieve its potential. Among them?  The industry must get to the root issues that keep the industry from producing and selling hundreds of thousands of new homes.

AffordableHousingFocusGroupManufacturedHomeLivingNewsGoogleSearchScreenCaptureResultMobileManufacturedHomeMHLivingNews

To see Part 2 of our Affordable Housing Focus Group video and report on MHLivingNews, click here or above.

The independence, fact-based and authentic stories and quotes are what makes MHLivingNews and MHProNews useful for the industry.

Similarly, the ability of MHProNews of holding those outside and inside of the industry to accountability for accuracy matters to discerning readers.

Examples:

 

Weather Expert’s Surprising, Bombshell Statement on Tornado Deaths and Affordable Manufactured Homes

 

Researchers Shake Up American Dream? Rent vs. Buy, Ken Johnson, Florida Atlantic University, Exclusive to ManufacturedHomeLivingNews

 

Correcting the Record on Housing Affordability, Manufactured Home Shoppers, & MHI

Make no mistake, this can’t be done solo, it is always done in conjunction with and thanks to the support of clients and sponsors of MHProNews and MHLivingNews.

This is an important part of how the industry can advance from low levels, to robust levels. It should be obvious that with shipments in 2017 under 100,000 when RVs are outselling manufactured homes by more than 5 to 1, that something must be done differently.  What’s happened for the last 5, 10 or even 15 years is proven not to work by shipment statistics.

Google’s results – shown above – are an indicator of how this can and does, work.  What’s necessary, is to scale the proven results.  Positive stories must be done on MHLivingNews several times a week.  Debunking negative stores must be done within hours or days, whenever possible. That must happen routinely.  Pretty photos, cool websites, 3D tours, and wonderful videos are fine.  But if they were the solution to the industry’s needs, manufactured homes would be selling well north of 500,000 new homes a year.

Bad news must be supplanted and challenged by the truth and good news.  See the related reports, below.  ## (News, analysis, and commentary.)

(Third party images are provided under fair use guidelines.)

Related Reports:

“Silver Bullet,” Manufactured Housing’s Monday Morning Sales Meeting

For the Part 2 of the Affordable Housing Focus Group on MHLivingNews, please share the link below:

 

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Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Within an Ongoing Wave of Routinely Problematic Media Reports, What Do Actual Manufactured Home Owners Say?

April 16th, 2018 Comments off
WithinAnOngoingWaveofRoutinelyProblematicMediaReportsWhatDoActualManufacturedHomeOwnersSayMHLivingNewsManufacturedHousingIndustryDailyBusinessNews

Still from the MHLivingNews video, posted further below.

There’s an ongoing drum beat of news media coverage that reflects on manufactured homes and their owners.

 

In part because of the principle of significant numbers of editors – “If it Bleeds, if Leads” – many hard news media, stations, and news channels tend to focus on problems, as opposed to ‘good news.’  Simple Google searches demonstrate that reality when it comes to manufactured homes, as the report linked below reveals. To be fair, its not universally true.  There are arguably some mitigating circumstances, for example, when a writer is rushed and relies on stereotypes instead of in depth research.  But the fact remains that a survey of most news coverage about manufactured homes tend to be negative, rather than positive.

 

Media Bias, Ignorance, Manufactured Homes, Agenda Journalism, the Truth About “Fake News”

Given the affordable housing crisis, the general pattern of media coverage is a problem for millions of home seekers, who are kept in the dark due to in part to a general lack of understanding of what the realities are today.

There are exceptions to that pattern of media bias or ignorance, as the report linked below reflects.  As other Daily Business News reports have indicated, public officials also play a role in this challenge of misinformation.  The same could be said about some significant forces within the ranks of the industry, who fail to routinely defend the industry which they are supposed to promote.

Bloomberg, HousingWire, Realtor and Fox all suggest Manufactured Homes as Important Solution for Affordable Housing in America

Third Party and University Level Research Often Favorable Towards Manufactured Housing

While you may not learn it from the bulk of media reports, for at least two decades, federal and third-party researched published reports often debunked prejudiced or ignorant view of modern manufactured homes, and their owners.

MultipleReasonsExpectManufacturedHousingDoBetterThanSiteBuiltHousingEricBelskyEecDirJointCenterHousingStudiesHarvardUnivDailyBusinessNewsMHProNews

At the time Belsky made this prediction, manufactured homes were selling over 250,000 new units per year. This year, MH won’t reach 40 percent of that total. What happened?

Pride and Prejudice: The Truth About Manufactured Home Communities and Crime

Weather Expert’s Surprising, Bombshell Statement on Tornado Deaths and Affordable Manufactured Homes

Federal Data Spotlights Manufactured Home Industry Quality, Regulatory Questions

But for a variety of reasons previously outlined, the voices of manufactured home professionals and owners are often depicted as negative.

Meanwhile – in an ironic twist, federal data, plus third party surveys and research – routinely reveal widespread manufactured home owner satisfaction.

Foremost Report: Manufactured Home Customer Survey and Market Facts

Manufactured Home Owners – Satisfaction Survey Redux

What the brief review above reveals is that the authentic voices of manufactured homes owners are often lost in the bulk of affordable housing discussions in America.

 

Affordable Housing Focus Group Video, Episode 2

Thus this affordable housing focus group video below is a break from the norm.  In this periodic series of videos with manufactured home owners, they will help correct some of these oversights and challenges found in the context of America’s affordable housing discussion.

 

 

Episode 2 – above – of our affordable housing focus group builds on what Daily Business News readers learned in our first report, linked below.

Affordable Housing Focus Group, Comparing Housing Options, Rent, Conventional, Condos, Manufactured Homes

This post will be updated to the MHLivingNews.com public version of this post once that’s published and available.  ## (News, analysis, and commentary.)

Related Reports:

Evergreen, Manufactured Homes and NIMBY, “Why the Feds Must Step In”

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SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Happy Manufactured Homeowners, Honorable MH Pros – The Untold Story

April 11th, 2018 Comments off

HappyManufacturedHomeOwnersManufacturedHomeLivingNews

Another segment of the affordable housing focus group will be posted soon on Manufactured Home Living News.

 

That and this afternoon’s Masthead focus on a key issue for the industry’s future growth.

The untold story about manufactured housing is that most businesses are honorable, and most home owners are happy ones.

The Masthead takes a statistical look at manufactured housing, and what Daily Business News readers will find is troubling.

It is also an opportunity in disguise for goal and solution-oriented professionals.

Happy MH Owners? Good Professional Actors? Overlooked, “Honorable People”

The latest Masthead, is linked above. The upcoming MHLivingNews feature, and the new April issue will be posted this weekend. ## (News, analysis, and commentary.)

(Third party images are provide under fair use guidelines.)

To sign up in seconds for our industry leading emailed news updates, click here.

To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Affordable Housing Focus Group, Comparing Housing Options, Rent, Conventional, Condos, Manufactured Homes

March 6th, 2018 Comments off
AffordableHousingFocusGroupzManufacturedHomes550x400DailyBusinessNewsMHProNews550x458

The video is near the end of this post.

Even during ‘boom times,’ the manufactured home industry struggled with certain issues.  Experts and advocates often point to regulatory or financing challenges.

 

 

ManufacturedHousingIndustryShipmentsFEMAManufacturedHomesNotMobileHomesTrailersIndustryResearchReportsDataMHProNews

Credits, MHI, Cavco.

average-shipment-per-decade-manufactured-home-posted-on-mhpronews-com-d

Graphic provided by Ross Kinzler when he was then the executive director of the Wisconsin Housing Alliance (WHA).

Beyond the ‘lending and legal,’  the core challenge goes under many different labels or monikers.

  • Stigma.
  • Image.
  • Once true, but now outdated realities.
  • Outright myths.
  • Prejudice.
  • Lack of proper understanding.
  • Need for education.

The best information in the world must still be accepted or at a minimum, and considered by those who hear, see, or read it.

The industry doesn’t need hype or exaggeration.

What manufactured housing needs is to have reality be properly presented by credible voices.

The Daily Business News will preview today part one of a multiple episode video captured near Fairhope, AL, in the appealing Gulf Shores/Pensacola area.

You don’t have to be told that these are not paid actors.

Nor where the participants given anything, other than a good meal and gas money for the drive to the restaurant where this focus group was conducted.

WelcomeToRealityDailyBusinessNewsMHProNews

Manufactured home professionals, individually must look reality in the eye. If everyone else ignores reality, the ones who grasp it are logically best able to advance.

 

Affordable Housing Focus Group, Episode (Part) 1

The entire focus group session lasted for about an hour, but this first part  – episode 1 – below is about 5 minutes and 5 seconds.

This isn’t about rah-rah. Rather, it’s about helping open minds.

It’s about education, through questions and answers in a group setting from those who know. That means, viewers discover credibility.

You can see glitzy productions in manufactured and modular housing.

If pretty pictures or great videos were all that it would take to sell more manufactured homes, then manufactured housing shipments would be somewhere between 500,000 and a million new homes a year.

But the industry finished 2017 with some 92,900 shipments.

Obviously, fancy videos and great looking websites alone clearly aren’t doing the job the industry needs.

By contrast, Inside MH has done videos with residents, experts and industry professionals that when they are shared as we suggest, result in a big increase in business.

Why?

Because what well qualified home shopping viewers are watching the video for is insight. When they find authenticity, they’re loving it.

IdeaManufacturedHomeDailyBusinessNewsMHProNews

 

Pre-Louisville, the Inside MH Road Show team traveled to Key Allegro Villas in Fairhope, AL between Mobile, Pensacola and near Gulf Shores, where a 55 plus community is growing near the warm winds and waters of the Gulf of Mexico.

The purpose of many of our Inside MH videos is get people who know to reveal what is.

It’s about information, and it can at times be entertaining.

But the goal is opening minds and providing accurate insights.

People sense authentic, genuine people and what’s real in interviews.

That in turn results in opening more minds.

This isn’t something you can do for yourself.  Experience and third party research alike tell us that for this to be effective, it must be done by a well-informed, third party media. The by-product of such educational videos routinely is, that more people buy.  For an example of how it works, see the report and video interview, linked below.

 

Manufactured Housing’s “Duh!” Monday Morning Sales Meeting

Let’s nail down a key point for this focus group, or any of our video interviews.  Given reality, consistently told in an authentic way, and professional, ethical service the industry can be revived and grow to new record highs, and do it in a sustainable fashion.

To rephrase, these are not ads.  They’re educational.

That’s what moves our operation. Opening minds to reality in ways that can advance the industry for good.

Every thing we do has the goal to address and reveal the cures for the issues that keep manufactured housing far below its potential.

We will soon post a version of this on MHLivingNews.com.

With no further adieu, here’s the video.

 

When several clients report 200 to 500 percent or more growth rates, and do so with happy new customers, that says it all.  “We Provide, You Decide.” (News, announcements, analysis, commentary.)

Related:

AffordbleHousingFocusGroupMHLivingNewsonDailyBusinesNewsMHProNews

Update:: the Affordable Housing Focus Group story ranked Page 1, #2 on a Google search for the date/time shown. For image search results and more details, click here or the above.

(Third party images, cites are provided under fair use guidelines.)

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award-winning consulting, publisher, web, video, recruiting, sales training, business development service provider.

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