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Tiny House Comparisons, $50,000 Tiny House Vs. $165,000 Tiny House – Millions of Video Views

May 21st, 2019 Comments off

 

165000vs50000TinyHouseManufacturedHomeIndustryMHProNews

Screen capture – still scene from the video posted further below.

No spoilers for this video, just the facts.

 

In 3 weeks, this video has had 2,173,639 views as of the time the Daily Business News on MHProNews drafted this article.

There were about 37,000 ‘thumbs up,’ vs. 1800 thumbs down.

There were 2,801 comments posted. That’s more comments than the total number of views of hundreds to thousands of videos that focus on manufactured homes.

Bear in mind, that the evidence reveals that just the name ‘tiny house’ isn’t itself a magic door opener with the general public when it comes to selling more ‘rebranded’ manufactured homes. Several manufactured home producers have jumped onto the tiny house band wagon, some with very little success.

In fact, the word heard from insiders in the manufactured home industry’s 3 biggest brands and their tiny house sales would lead us to think that their results have been rather sleepy.

This video below is nearly 20 minutes long, and it still has over 2.1 million views?

To understand why manufactured housing is struggling during an affordable housing crisis is both easy and hard, depending on where your mind is at to begin with. For those who ‘trust’ the industry’s ‘leadership,’ it will be harder to grasp that the well has been to a significant extent poisoned. How it was poisoned is exemplified in reports like the one below.

Prosperity Now, Nonprofits Sustain John Oliver’s “Mobile Homes” Video in Their Reports

That sobering reality requires the hard work of un-poisoning the well.

 

That requires discipline, see last night’s video linked below.

 

Millions of Americans want what we as an industry offer, they just don’t want what they mistakenly have been led to think that the industry is.  Just think, you could pay less for a manufactured home than the tiny houses in this video.

To change the dynamic requires a willingness to break from what may seem like the herd.  It is the contrarian’s that advance a cause.

Ultimate, Proven Contrarian Investing – Ethical vs. Unethical, Legal vs Illegal Manufactured Housing Industry Strategies

The ‘leaders’ of the heard are taking the industry down the path of ever-more consolidation, instead of success.  See the related reports, further below. That’s your pre-dawn challenge to make change at the local level, by pondering the lessons learned from “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

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(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

You can click on the image/text boxes to learn more about that topic.

Not Renaming Manufactured Homes, Redefining Manufactured Homes – Tiny House Lessons Learned

Declining Manufactured Home Shipments More Serious Than Retailers, Communities Being Told

MHARR Launches “Fighting Discriminatory Zoning Mandates” Manufactured Housing Project

Ultimate, Proven Contrarian Investing – Ethical vs. Unethical, Legal vs Illegal Manufactured Housing Industry Strategies

 

 

 

 

 

 

Meet ÖÖD, $50,000 Mirrored PreFab Installs in 8 hours

June 8th, 2017 Comments off

MirroredGlassPreFabOOD50kPreFabModularManufacturedHomeDailyBusinessNewsMHProNewsPrefab goes in disguise with these sleek tiny dwellings from Estonian company ÖÖD. With mirrored glass facades—reminiscent of Portuguese prefabs inspired by minimalist artists—ÖÖD homes blend into their surroundings, appearing especially sublime in rural or natural landscapes,” crows Curbed.

Designboom sings, “ÖÖD promises that in eight hours anyone can build up their own pre-fabricated house or even start an accommodation business similar to AirBnB. The concept, born in Estonia, introduces the ÖÖD house / hotel room as a well-designed, mini dwelling offering a compact but comfortable 200 square feet space composed of a bed, kitchenette and bathroom.”

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Treehugger trumpets, “Mirrored glass prefab from ÖÖD is an instant AirBnB.”

Meet ÖÖD, $50,000 Estonian Mirrored PreFab

The unit is designed to be a hotel room type of structure. With stylish mirrored glass, and iconic styling that oozes class, the units are a cool $250 per square foot, so no threat to HUD Code manufactured homes most aggressive price point.

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Photo credits, Curbed, ÖÖD.

ÖÖD is another reminder, though, that the media croons over prefab, tiny houses and even pricey prefabs.  In a recent report, we noted that CNN favorably touted modular and prefab homes.

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Photo credits, Curbed, ÖÖD.

OOD_tiny_house_8_EstonianHotelUnitPrefabManufacturedModularHomeDailyBusinessNewsMHProNews

Photo credits, Curbed, ÖÖD.

Some industry pros might wonder…where’s the love for manufactured homes?

OOD_tiny_house_6_EstonianHotelUnitPrefabManufacturedModularHomeDailyBusinessNewsMHProNews

Photo credits, Curbed, ÖÖD.

Love for the HUD Code’s manufactured homes is out there, increasingly, to be sure – as MHLivingNews routinely reports.  But there’s more downer stories than positive ones, a fact the industry’s professionals must routinely respond to as they arise.

BloombergHousingWireRealtorFoxNewsManufacturedHomesImportantSolutionAffordableHousingAmericaMobileManufacturedHomeLivingNews

Given the U.S. affordable housing crisis, the home above at about 1/5 of the cost per square foot of an OOD, this home and its value looks pretty amazing, doesn’t it?

But the hunger and thirst for stylish, affordable factory built homes is there for those in the HUD Code industry – and other parts of factory built housing – for all of those with the eyes to see. ##

(Image credits are as shown above, and when provided by third parties, are provided under fair use guidelines).

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News on MHProNews.com.

Eastern Manufactured and Modular Retailer boasts good sales numbers

October 3rd, 2011 Comments off

Randy Merritt, Jr Atlantis Homes LLC credit LinkedInDelmarVaNow reports that decade old Atlantis Homes, LLC in is successfully bucking trends in manufactured and modular home sales.  “Even in the economic situation we have, we sell on average 200 homes a year,” Randy Merritt, Jr. said. “That’s a lot of homes.” Atlantis is a retailer for Clayton, Norris, Skyline, Eagle River and Fleetwood manufactured and/or modular home builders.  The retailer has model home centers in Delmar, Dover, Millsboro and Pocomoke City, giving the company visibility in the Eastern Shore of Maryland, Virginia, Delaware, along with parts of Pennsylvania and New Jersey.  The company dates back nearly a half century, when Merritt’s grandfather launched a Symrna-based modular home business, Larry’s Homes. Merritt’s parents, Randy and Pamela Merritt Sr., teamed with his uncle, Brian McKinley, to buy Larry’s Homes.  Merritt says site building in his areas runs about $80 and $120 per square foot, compared to manufactured or modular homes that cost between $50 and $80 per square foot.  Atlantis received Clayton’s Five Star Customer Service award for being “a truly world class performer.” according to Lance Hull, vice president at Clayton Manufacturing. “We partner with over 1,100 independent retailers in marketing our products across the country, and Atlantis Homes is one of the best in consistently delivering the finest customer service,” Hull said. “It is a testament to their commitment of not just meeting, but exceeding customer expectations.”  Since opening just before 9-11 2001, the modular and manufactured home retailer states they’ve sold some 2000 homes, averaging some 200 sales a year, even during this long, difficult housing downturn.

(Photo credit of Randy Merritt, Jr: LinkedIn)

Manufactured Housing Industry growing market share? MHI says yes, pros question it

August 4th, 2011 Comments off

Graph_of_MH_Shipments_1991-2010_courtsey_of_MHI posted MHMSM.com MHProNews.comRealEstateRama picked up a press release yesterday from the Manufactured Housing Institute (MHI), issued by their president and CEO, Thayer Long. The article was likely aimed at the public, and thus within the scope of the ‘protect and promote’ mandate that associations correctly hold dear.  Comments to MHMSM.com from readers have come in from Industry professionals about the MHI PR piece.  Most have been ‘off the record.’ But the following quote from an MHI ‘Man of the Year’ and RV/MH Hall of Fame inductee, George F. Allen was shared on the record. “Hey Tony; you, Ken (Rishel) and I make a living, keeping our trade journalist fingers on the pulse of the manufactured housing industry. Well, here’s an unexpected conundrum, showcased by the Manufactured Housing Institute in a recent piece titled: ‘Market Share on Rise for Manufactured Housing Industry.’ The riddle? How can this statement be true, when  our industry’s annual new home shipment levels, during the past three years and this one, have hovered around the 50,000 level, down 86 percent from (1998)? MHI’s answer? Sale of new manufactured homes has declined at a lower rate than site – built homes, increasing our national market share by default. Geesh! What a sorry way to make the case for buying one’s product. And know what? There’re no fewer than four additional such anomalies in this article. Did you identify them?” GFA.” Allen has a featured article in MHMSM.com’s new August issue, entailed “Shots Across the Bow of MHARR and MHI.”  Another industry professional wrote, “It isn’t that MHI’s facts are per se wrong in their (new press) release.  The problem is their puff piece makes things sound rosy when in fact our Industry is in a sad state of affiars (sic). What we need is a bold national plan to advance our cause.  Will an article like their’s help sell more HUD Code homes? Will it help us (team up) with other associations and consumer groups to modify Dodd-Frank, which is coming at us like a Mack truck?”  (Editor’s note, parenthetical comments in the quote added).

(graphic of Manufactured Housing’s shipment slide since 1998 courtesy of the MHI)