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State of the Industry 2019 – Reality vs. Potential for Manufactured, Modular, and PreFab Homes? New Infographic

February 9th, 2019 Comments off

 

StateoftheIndustry2019RealtyVsPotentialForManufacturedModularandpRefabHomesNewInfographicDailybusinessNewsmHProNews

When the Daily Business News on MHProNews produced the earlier abbreviated version of the infographic further below, the final new home production data were only an estimate. Now those totals for 2018 are in.

 

So, now based upon the adjusted ‘final’ 2018 information – for accuracy’s sake – we’ve revised the data.  Thus we are now able to elaborate on the best infographic of its kind today in MHVille.  As you will see, there are several new elements.

 

State of the Industry – Reality vs. Potential for new Manufactured Home Shipments?

Let’s be clear. The quotes connected to Plant PreFab – which reportedly received millions from the Amazon brand, Alexa Fund – are their reported views. A case could be made that their estimate for the market potential is too low.

Note too that the modular building associations have advised MHProNews that for a variety of reasons, they don’t have accurate data. What data is known, per those trade groups and the Manufactured Housing Institute (MHI), is significantly lower than the production of HUD Code manufactured homes.  So when you look at the totals for HUD Code production, imagine something well under half that for modular single-family building, per their estimates.

With that backdrop, let’s consider again the statement by Richard ‘Dick’ Jennison, President and CEO of MHI. He asserted on stage, in a video-recorded statement he made in front of dozens of industry professionals that manufactured housing could achieve 500,000 new homes shipped. Note that editorially, MHProNews agrees that it is possible, and that even ½ million new manufactured homes a year is likely too low.

The Manufactured Housing Association for Regulatory Reform (MHARR) believes that 5oo,000 or more is achievable too. However, MHARR’s President and CEO, Mark Weiss has repeatedly called into question the effectiveness of MHI in the post-production realm. The quality and value of manufactured homes has been widely praised in several researchers and media reports in 2018 alone.

So why are sales levels so low?

Weiss said it is the “Illusion of Motion.”

For years, MHARR has argued that the evidence reflects that MHI appears to be busy.  Meetings, updates, calls to action, and more – but what does MHI actually accomplish? Rephrased, by intent or failure – MHI is arguably not doing the job in the post production side. A pair of state community associations essentially came to a similar conclusion in 2017. They announced the formation of a new community focused post-production trade group in 2018. The National Association of Manufactured Housing Community Owners (NAMHCO) was thus born.

 

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Contrarian Resistance

MHProNews and MHLivingNews were both founded in part based upon the premise that manufactured housing is underperforming. Our publisher is also a business development expert and consultant in manufactured housing. Having worked on several high-volume marketing and sales projects, L.A. ‘Tony’ Kovach was confident that with the correct blend of advocacy, education, and promotion sales could rise sharply.

After several years as an MHI member, and having questioned the effectiveness of their leadership at PEP – Protecting, Educating, and Promotion of HUD Code manufactured homes – MHI ejected Kovach and his operations from their membership, under their purported claim that they had ‘no membership category for news.’  That’s another story for another time about the Arlington, VA based trade group that ironically – and hypocritically? – repeatedly has claimed to represent ‘All aspects of factory-built housing.’

 

How Big is the Industry’s Potential?

In the United States, 33% of housing units are occupied by rent-paying tenants,” said iPropertyManagement on September 6, 2018.  Their number is likely low, as the Census Bureau and Pew Research both point to near record levels of renters in 2016, some 36.6 percent of the population.

When more than 1 in 3 rent, and millions want to upsize or downsize, how do you describe a possible target market that large? The U.S. population stood at 328,285,992 as of January 12, 2019, said Wikipedia.

Statista says “The average American household consisted of 2.53 people in 2018.” That translates into 129,757,309.091 households.  The National Association of Realtors has previously reported that some 85 percent of renters want to be home owners someday. If so, that means that among renters alone, there are 110,293,712 possible home buying singles, couples, families, and households.

Given the staggering potential opportunities, why are the total numbers for manufactured homes and other forms of factory-building so low? If Amazon’s Alexa Fund partners believes the total potential is some $330 billion a year, and manufactured homes are still shy of $8 billion a year, what accounts for that huge gap?

MHARR, Kovach, NAMHCO, and others question the failed leadership of MHI and their puppet masters. How about you?

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MHProNews looks at the facts, considers the sources, and follows the evidence. 

 

Is MHI working to keep production low, so that a few firms consolidate more of the industry at a discount?

 

Facts are stubborn things.” – President Ronald Reagan.

There are those who have pointed the finger (no, not that finger…) at the Berkshire Hathaway brands, and have accused them of market manipulation.

 

“Mobile Home Militia,” Retail/Production Sources, Sound Alarm Against Clayton Homes, CMH, New “Anti-Competitive Practices” Allegation

 

Just recently, several reports of that have come into MHProNews as tips, the ones above and below are just two of them.

 

CFPB and 21st, Second Shoe Drops? Flooring w/21st Mortgage Corp? Insider Tips

 

To this, MHI and their amen corner reply with razzle dazzle head-fakes, photo opportunities, and use a self-contradictory surrogate to accuse our publisher of conspiracy theories.  But a rival of Clayton’s posted the following in public on Facebook, at about the same timeframe as our reports above were published.

 

LanceIndermanMobileHomeMilitiaClaytonHomesCommentDailyBusienssNewsMHProNews6

 

Inderman went onto post the above  about the “Mobile Home Militia” (MHM) concerns about what Clayton allegedly did to their largest independent retailer.

 

LanceIndermanItisEasierToFoolPeopleThanConvincethemThatTheyHavebeenFooledMarkTwain6

To learn about documented evidence of purported market manipulation, and see a video of Kevin Clayton talking about their “Moat” strategy for market domination, click here.

 

Inderman’s comments – and those of “MHM” – received dozens of likes.  Articles like those we’ve linked from this column will receive several thousand readers each during the course of a their first month online, and hundreds to a thousand or more additional readers in each subsequent month for some time.

 

Underperformance vs Potential

The industry is underperforming. It is also arguably manipulated.  No one article can cover all the details, thus others are linked that provide additional insights.

That there are a growing number of those who voice concerns that the manufactured home market has been manipulated – and at best, poorly represented by MHI – is not just the view of just this publication.  As the examples posted reflect, there are a wide range of industry voices that flock here who see it similarly.  Why do they read here?  Why is this the #1 trade media site in MHVille?  Because who else but MHProNews and MHARR dares to publisher these concerns among the industry’s trade journalists?

 

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MHProNews’ parent operation demonstrated to MHI over the course of years options for lending, and ways to improve image at a low cost. For years, even though our parent operation as an MHI member showed the way to grow business, MHI leaders ignored those options. Why? Could it be that slow growth allowed more consolidation and at a cheaper price? ,

 

There are several movements afoot in manufactured housing.  They are aimed in various ways at breaking free of what we have dubbed the Omaha-Knoxville-Arlington axis and their allies.

MHVillage’s MHInsider on Clayton Homes, Manufactured Housing Industry Fact Check – Why Correct Data Matters

 

Want to identify those allies of the MH axis?  If they are kissing the donkey’s behind in their writing or speech, that gives you a pretty good clue. If you want to achieve your potential, will you float with the dead and dying fish, or fight the currents?

The opportunities are amazing, but they arguably won’t be achieved by taking the advice of those who have arguably rigged the system.

 

LATonyKovachHenryFordQuotes

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That’s this Saturday’s manufactured home “Industry News, Tips, and Views Pros Can Use” © where  “We Provide, You Decide.”  © ## (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

MHI CEO Dick Jennison’s Pledge – 500,000 New Manufactured Home Shipments

Manufactured Housing Institute’s Three Stooges? SECO ‘Leaders’ George F. Allen, Spencer Roane, Tom Lackey and ‘Rent to Own’ Scams?

 

“Check Your Facts,” “Follow the Money” – Journalist Sharyl Attkisson, Fake News, MHVille Takeaways

Reputation Defense – Clayton Customer’s Video Slams “Fake Studs” vs. Clayton Homes’ Image Video -Comparisons

Warren Buffett’s Moat, Understanding Manufactured Housing Requires Grasping Strategic Economic Moats

HUD Code Manufactured Home Production Decline Persists – Time For Action Not Excuses

“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

 

 

 

New 2019 U.S. Housing Infographic with Manufactured Home Data Points

February 2nd, 2019 Comments off

 

New2019USHousingInfographicWithHUDCodeManufacturedHomeDataPointsDailyBusinessNewsMHProNews

Image and text designs, MHProNews.

This Saturday morning’s data points will be simple, yet profound.  The Daily Business News on MHProNews begins with the current estimated totals for all U.S. Housing sales for 2018.

 

The total dollar volumes for the chart below uses data collected on 1.31.2019, from the sources as noted.

 

ManufacturedHomeTotalsin1.6TrillionDollarUSHousingIndustry2018-Feb22019

 

Regular MHProNews readers may recall our Daily Business News report that noted Jeff Bezos led Amazon Alexa Fund’s estimate last year that the total potential market for new U.S. prefab housing could be about $330 billion dollars a year.  But the estimated pace for manufactured homes for all of 2018 was only $7.89 billion?

 

That’s opportunity in disguise.  Here’s just one reason why.  The next chart reflects the Census Bureau data from July, that used February 2018 figures. In an affordable housing crisis struck nation that needs over 8 million housing units, per the National Association of Realtors, only factory building can close that gap rapidly enough.  The facts below are just one reason why far more buyers could be won over to modern manufactured homes.

 

 

Americans are demonstrably skeptical about manufactured homes. It is obvious that what’s being done now is not effective enough.  That’s why new as well as proven ways of ‘breaking through’ the confusion with facts and evidence must be used. 

 

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For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here.

 

Proven internal and external educational efforts are part of what’s needed.  Because as useful as videos, 3D tech, pretty photos, and sharp websites are, those have been around in MHVille for years.  The needle is barely moving in some states, and is going backwards in others. Facts are what they are.

 

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

 

What These Facts Suggest

What these data points suggest is just how immense the opportunity is for manufactured homes in 2019 and beyond.  MHProNews has preached that market potential for years.  It has sadly only been more recently that others have begun to corrobrate what should have be obvious.

Manufactured home sales are demonstrably underperforming.  Last night’s latest job numbers from the Bureau of Labor Statistics (BLS) demonstrate that the labor market is growing. Manufacturing in America, once deemed dead by some political leaders just two years ago, is coming back to life. Construction is growing.  The economy is strong, despite some trying to talk it down for political reasons.

While much of the nation is roaring, it is manufactured housing that is snoring.

 

 

Why is the manufactured housing industry struggling so?

 

Figure1MobileManufacturedHomeSalesSHipmentsVsExistingingNewHouseSalesManufacturedHousingiinudstryDataMHProNews

The facts are troubling, but also spell opportunity in disguise. But it will require work, and changes. It is obvious that more of the same will only bring more of the same.

 

Will the industry turn to the so-called leaders that have led and kept the industry at this low point for well over a decade?

 

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Graphic provided by Ross Kinzler, former executive director of the Wisconsin Housing Alliance (WHA).

 

Day by day, we get tips from readers that often explain the troubling reasons why manufactured housing is struggling.

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

To understand the issues – cause and effects – more clearly, see the related reports, linked further below the by lines and notices.  Some of those reports – ICYMI – are new and ‘read hot.’

 

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That’s your rousing wake up call. Let the facts inspire you to yearn for more. That’s MH “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

Warren Buffett’s Moat, Understanding Manufactured Housing Requires Grasping Strategic Economic Moats

“Mobile Home Militia,” Retail/Production Sources, Sound Alarm Against Clayton Homes, CMH, New “Anti-Competitive Practices” Allegation

NPR Targets Manufactured Home Communities, Including Sun, RV Horizons, Frank Rolfe, Buffett-Berkshire Hathaway Related Details

PBS & NPR Reporting on Manufactured Housing News, Pulling Back the Veil

Positive, Uplifting Third-Party Reports Favor Modern Manufactured Housing, So What’s Going Wrong?

MHI CEO Dick Jennison’s Pledge – 500,000 New Manufactured Home Shipments

Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

 

“The Illusion of Motion Versus Real-World Challenges”

MHARR Releases Study Recommending Independent Collective Representation for Post-Production Sector

 

 

 

 

 

 

 

 

 

2019 Trade Shows, Next Battleground of the Manufactured Housing Revolution?

January 7th, 2019 Comments off

 

2019TradeShowsNextBattlegroundTheManufacturedHousingRevolutionDailyBusinessNewsMHProNews

Capital, other market manipulations, plus an apparent failure by the Arlington, VA based Monopolistic Housing Institute (MHI) to deliver on their self-proclaimed ‘promotion’ of the industry are obvious takeaways from the latest new HUD Code manufactured home (MH) shipment report. But those are not the only problems that the Manufactured Home (MH) industry and its numerous varied professionals face. Yet, every problem – properly understood – is an opportunity in disguise.

 

Cohesion – so called ‘unity’ – sounds like a noble goal. But for various reasons that aren’t the focus of this column, cohesion won’t possibly be achieved accept by conquest of the larger powers, OR until clear alternatives to the present Omaha-Knoxville-Arlington axis power structure in MHVille are established.

Without balanced and mutually respected interests, how else could cohesion or unity be achieved?

The aim of alternative structures in MHVille should not be to create a new monopolistic nexus that challenges the current monopolistic one.

Rather, the goal should be to fuel in an authentic manner what made manufactured housing a far greater – in sheer size and scope – the industry in the past to begin with. Diversity! Thousands of MH Independents, and hundreds of different independent producers.  There was diversity galore in those MH Industry glory days gone by.  That’s how growth is proven to occur.

 

Genuine vs. Weaponized Insights

To be historically more accurate about manufactured housing, what too many industry pros never lived through – and thus never understood – is that the old Fleetwood and the old Champion home builders each established their own unique vertically integrated machines in the 1990s.  Those firms are not the Fleetwood or Champion of today, but the names are similar.

The old Fleetwood and the old Champion had a similar thirst for market domination as Warren Buffett, Berkshire Hathaway, Kevin Clayton and Tim Williams at 21st Mortgage jointly share. The ongoing relevance of the Manufactured Housing Association for Regulatory Reform (MHARR) has long been as a counterweight to the Machiavellian Housing Institute, err, Manufactured Housing Institute, then or now.

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Satirical Manufactured Housing Institute (MHI) logo provided under fair use guidelines.

The names at the top of the pile at MHI have changed, but the challenges have has some similarities.

Monopolistic practices that manipulate capital access, political, placement, and regulatory schemes are the enemy. What MHARR, or National Federation of Independent Business (NFIB) have done for decades for smaller firms is provide the authentic cover that MHI has arguably long neglected.

Hundreds of manufactured housing firms, per sources at NFIB, are members of that organization. If the MH industry felt fully represented by MHI, what would lead so many to join organization’s like MHARR or NFIB? What would spark the revolt among community owners that has led to NAMHCO? New and existing alternatives to MHI should be fueled, not thwarted.

The Omaha-Knoxville-Arlington axis is simply better at building moats than Fleetwood and Champion were. By ‘better,’ one should understand ‘cheaper.’

For example, the old Fleetwood and Champion arguably overpaid in many cases for the retail centers they acquired. By contrast, the evidence in the linked reports reflect that Buffett’s style of moat-building underpays for businesses. They accomplish that by artificially depressing sales and thus business and/or property valuations.

That process thereby creates the “value” acquisition Buffett and his longtime partner Charlie Munger crave. The rest are details and commentary.

Manufactured Home Production Decline Accelerates in November 2018

It is Buffett who reportedly said he wants sharks in the waters of his Moat, not MHProNews. We simply accept that – plus the evidence of his, Kevin Clayton, and Tim Williams – each at their own words. Perhaps one reason why – until this point in time – that their respective attorneys rattle sabers in our direction instead of just sue, is that they know that it is hard to argue with their own words.

ManufacturedHousingInstituteLogoMHILogoMHARRlogo600

Which leads us to trade shows and the opportunity for the next phase of the Manufactured Housing Revolution.

New Era in National U.S. Manufactured Home Community Representation Underway?

 

 

Show Ways Unlimited and Manufactured Housing Trade Shows

Sources with close ties to Show Ways Unlimited are among those that shed light on how Clayton allegedly manipulated the now defunct Carolina show, and tipped it out of existence. Those same informed sources have said that Clayton only entered the Louisville Show as a defensive mechanism, to counter the independents who were behind the revival of the show. Team Clayton has been working to undermine the Tunica Show, per sources, by establishing their own show in Birmingham, AL. Those claims are whatever they are, and should be discerned in the light of the evidence.

Meanwhile, the current trade shows are nothing like the glory days of Louisville or the Nashville Show, which was the forerunner of the Tunica Show. Back in the glory days, 100, 150, or 200 plus new homes used to crowd exhibit halls and parking lots.  Professionals from around the world attended those much larger events. The mainstream media came too, just as they do today for automotive, RV, and boat shows.

One question that potential MH Revolutionaries must ask is this. Is this going to be an industry on the rise or slide?  Do you want to enhance the income-producing and exit-value of your business, or do you want to sell it someday cheap to a monopolistic player?

One must look at authentic manufactured housing history, not the weaponized version that some like George F. (F?) Allen produces, that later version of which magically places Allen himself in the center of the MH Universe.

Allen, like MHI, is arguably a would be power-broker. If he and his MHI supported allies can succeed at diminishing the largest trade publisher in the industry – MHProNews – that would make Allen appear to be bigger than he is. It’s somewhat like taking a lake and shrinking it, to make little fish look bigger. Sad.

What MHI and Allen have in common are meetings that draw a crowd, however modest. Never mind that those crowds are small compared to a manufactured housing trade show. For those who would shrink an industry in order to grow their own influence, it is arguably a bit like Buffett’s moats. Only G F (F?) Allen’s is discernably cruder in execution.

A key to authentically re-growing the industry has long been about more than attracting more industry professionals to an event. As or more important, one must also attract mainstream media, new potential lenders (as Triad has done for years), and investors. Then, post-industry trade days, there must also be public days.  It worked in the past, why not now?  It’s worked for RVs, and other industries, why not ours in MHVille?

 

ManufacturedHousingSHipmentsBloombergQuintFactoryBuiltRebuidRecoveryDailyBusinessNEwsMHproNEws

Click here to learn more.

Among the most common comments heard at Louisville and Tunica every year from exhibitors is, why aren’t there public days?  The same old tired story is given in reply by show management, year after year.  Who does that old, tired cover-story benefit?

This writer had an operation that used what amounted to ‘public days’ to sell dozens of additional homes per year to retail customers. Few things would serve to remove the stigma of the industry better than spotlighting realty, instead of allowing the old ‘mobile home’ or ‘trailer house’ stereotypes to live on.

WhenTrailerTrashIsntWhatYouThinkcreditMHProNews-postedtothedailybusinessnewsmhpronewsFrankRolfe

See the entire article and other industry reactions, at this link here.

 

PewResearchRentalHouseholdsManufacturedHousingIndustryDailyBusinessNewsMHProNewsThere is an obvious opportunity to start that ball rolling at the upcoming 2019 trade shows. That is where hundreds of independent retailers and communities will be.  But those must be an organizing stepping stone to something that is entirely new in 2020.

That there is frustration in MHVille is apparent to all who will listen.

The launch of a new community association is but one example. The longtime existence of MHARR as a counterweight to MHI is another. A third is the #NobleNotMobile concept. Like MHI member Frank Rolfe’s lament against MHI and what he called their hypocrisy, Paul Bradley and ROC USA are MHI members too.  Bradley was clearly no longer satisfied with what MHI claims as promotion. Thus Bradley and his colleagues conceived of #NobleNotMobile, and that’s how frustration gave birth to action.

There are 22 million Americans living in pre-HUD Code mobile homes, and post-HUD Code manufactured homes. There are millions more in the U.S. who rent. According to Pew Research, CityLab and others, about 100 million in the U.S. are living in rentals. Most of those obviously fail to seriously consider manufactured housing as an option, in part, due to the ‘trailer’ stigma.

Ten percent of either of those 2 populations groups could swing many elections in the nation. Something similar could occur in Canada, for that matter.

The ability of the industry to achieve it full potential lies not along the proven failed path of the Manipulative Housing Institute, and the arguably hypocritical and jealous path of yesterday’s news, George F (F?) Allen.

The path is to forge new structures that fuel independents. That must avoid the problems that made MHI the Menacing Housing Institute that it has become.

The humble observations, evidence, allegations, history, and logic herein are for the industry’s and investors consideration.

Among the next questions should be this one. At what point will the bulk of the industry’s remaining independents realize that their numbers are still shrinking? They are shrinking in the community and retail sides.

The number of retailers and communities are shrinking during an affordable housing crisis.  Is that coincidence or market manipulation? Who’s side is MHI on? In that battle, who’s side has George F. (F?) Allen taken?

The new HUD Code manufactured home shipment tallies are going to be low and vulnerable to many headwinds so long as the number of distribution points, producers, capital access, and image all remain artificially limited.  That’s what producers – including MHI members – tell us.

The fact that the Omaha-Knoxville-Arlington Axis would apparently stoop to using a surrogate like George F (F?) Allen, speaks volumes. It’s the latest in a series of over-the-target reactions, previously reported. See the linked report, further below.

 

Taking Charge of Your Own Future by Teaming with Others Like Yourself

The time to take the bull by the horns is now. Hundreds of billions in new capital is flowing into the U.S. Jeff Bezos led Amazon’s Alexa Fund estimates that the market potential is $330 billion annually.

You do the math that mathematically-challenged MHI can’t or won’t do for you. They claimed, incorrectly (again), the Manufactured Housing adds $3 billion a year to the economy. At retail in 2017, the obvious math was some $6.5 billion.

Divide $6.5 billion into $330 billion.

The product of the above is how much the potential growth could be for factory-homebuilders of all kinds.

MonopolisticHousingInstituteLogoMHILogoManufacturedHousingInstiutteLogoLarge

New paths, new structures to do for retailers, communities, and all others in the industry are how that potential is to be tapped. That’s the next step in the Manufactured Housing Revolution. Ready to take that next step?  Ready to take a step that will liberate you from the Omaha-Knoxville-Arlington Axis? “We Provide, You Decide.” © ## (News, commentary, and analysis.)

(See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them. Third-party images and content are provided under fair use guidelines.)

LATonyKovachQuoteManufacturedHousingIndustryWontReachPotentialAddresscoreIssuesArtificallyholdingitback466By L.A. “Tony” Kovach – for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
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Related References:

The text/image boxes below are linked to other reports, which an be accessed by clicking on them.

Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

 

Manufactured Housing Institute Housing Alert, Affordable Housing Crisis, MHI’s #NettlesomeThings Response

 

New Year’s Respect for Those Who Get It Done, Epic, Honest, Mobile Home Professional’s Plug

January 4th, 2019 Comments off

 

RespectforthoseWhoGetItDoneCullmanLiquidationCenterYouTubeCommercialStillManufacturedHousingIndustryDailyBusinessNewsMHProNews

Let’s be clear. There are good reasons to use proper terminology.

 

That said, this world-famous “epic and honest” commercial further below has 4.8 million views at the time we are posting it on the Daily Business News on MHProNews.

At the time that WAAY-31 TV spotlighted them, they were already an internet/YouTube sensation, with over a million views. There’s perhaps no better intro to their YouTube commercial, than this local TV news feature.

 

The images in the 79-second Cullman Liquidation Center’s commercial-video below are gritty.

The talk is blunt.

 

 

It’s like watching a lower-tech version of performer Kid Rock in his Podunk music-video, which also featured clips of numerous manufactured homes, including his own.  Kid Rock’s video has over 21 million views, as of this date.

 

These guys and gals at the Cullman Liquidation Center are far better marketers, and no doubt harder workers, than anyone at the Arlington, VA based Manipulative Housing Institute (MHI) ever dreamed of being. Who knows how much MHI spent on their consultants and producers who created half a dozen videos that have what, under 3,000 views combined at the end of a year-plus?

So we at the Daily Business News on MHProNews respect their north-central Alabama YouTube achievement, while noting that this engrains a stereotype.  It’s a stereotype that neither MHI nor Clayton has successfully erased.

So, Cullman Liquidation’s “epic and honest commercial” apparently intuited that in their case, for their target audience, this was an approach for them. Not agreeing, just saying it is what it is.  And without consultants and 6 figures spent by MHI on ineffective items, these guys and gals became a sensation.

They thereby totally blew away the results of the Monopolistic Housing Institute.

That’s epic and honest.

 

Raising a Glass, A New Year’s Toast…

I’m not a beer drinker, but I’d raise a mug of beer to these guys and gals, as well as to the thousands of industry professionals:

  • who get under the manufactured homes,
  • move the metal with a totter down the road safely,
  • build the block piers,
  • hook up the utilities, and also to those who
  • build the homes,
  • mow the community lawns,
  • service and maintain the homes and properties,

that keep our industry literally moving, and alive.  Three cheers to the ones who get it done! They are epic and honest.

 

Here’s The Challenge

The challenges to these guys and gals – and all others like them that they symbolize – is that they should use that same creativity to get involved in the #NobleNotMobile effort.

 

#NobleNotMobile, New Contest and Video Program Launched, Exclusive Details

 

Let’s see what these guys and gals in Cullman can come up with that would elevate HUD Code manufactured housing.  Let’s also call on everyone else that’s cares about this industry and growth to use their creativity in this same #NobleNotMobile fashion.

We need to inspire, uplift, and correct the terminology, so that millions more will embrace what our industry does.

 

FactoryHousingEvolution101TrailerHouseMobileHomeManufacturedHome-768x601

Those north of the border ought to think about what Canadian Al Kemp had to say about this topic too.

“Trailer Park Boys” Al Kemp, Canadian Manufactured Home Community Association, Reacts to Netflix Series

 

Let’s see what these internet sensations from Alabama can creatively do that would make manufactured home living appealing to all classes.

My hunch is they could pull it off.

Are they – or You – Up for the Challenge? Because these are the kinds of things that done properly, would help change our industry’s image and sales for the better.

About 1/3 of the nation rents.  Millions more want to downsize. Now is the time to get this done.

That’s our take this morning on the MH “Industry News, Tips, and Views, Pros Can Use,” © where “We Provide, You Decide.” © ## (News, commentary, and analysis.)

(See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them. Third-party images and content are provided under fair use guidelines.)

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Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
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Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

 

Related References:

The text/image boxes below are linked to other reports, which an be accessed by clicking on them.

Comparing Conventional Housing Data for November 2018, to Manufactured Housing Industry Data, Nov 2018

 

Manufactured Home Production Decline Accelerates in November 2018

 

Manufactured Housing – MHVille, It’s Not a Matter Open to Interpretation

 

Clayton Homes “New” Image Campaign, Surprising Facts Behind Have it Made Stigma Attacking Video

 

 

 

 

 

HUD’s FHA Commissioner Brian Montgomery on 2019 Manufactured Housing Hot Seat

January 1st, 2019 Comments off

 

HUDsFHACommissionerBrianMontgomeryManufacturedHousingHotSeatMHProNews

Brian Darrell Montgomery (born August 2, 1956) is the current Assistant Secretary of Housing and Urban Development for Housing [HUD], also known as the commissioner of the Federal Housing Administration [FHA]. He also served as Assistant Secretary of Housing and Urban Development for Housing in the United States Department of Housing and Urban Development during the administration of George W. Bush. He was confirmed to the position in February 2005 and resigned in July 2009. President Donald Trump nominated him to return to his former position as Assistant Secretary of Housing and Urban Development for Housing, [3]and he was confirmed by the Senate in May 2018, says Wikipedia.

 

As 2018 has drawn to a close, several pending matters place HUD’s FHA Commissioner Montgomery in the decision-making mix in 2019 with respect to issues that matter to manufactured housing independents, investors, and affordable housing advocates.

Manufactured home owners and buyers could be impacted too by what Montgomery does on the items below.

RichardDickJennisonMHIPresidentPhotoBrianMontgomeryEnhancedPreemptionFHATitleChattelLoans1010RuleTimWilliamsDontLearnFromHistoryDailyBusinessNewsMHProNews

In 2019, expect more Serious Reports and Analysis, but mixed in with occasion irreverent fun. It’s all to communicate – reality checks. Professionals and investors can look for the BS elsewhere. Come here to MHProNews for straight talk.  We won’t insult your intelligence.

 

The following is a partial list of the items that place Montgomery on the proverbial ‘hot seat.’ What will Montgomery do about the following pending issues:

  • The currently pro-Berkshire Hathaway policy on the so-called “10/10 rule” established on FHA Title I loans? In 2010, at about the same time-frame as Tim Williams, former Manufactured Housing Institute Chairman and President of 21st Mortgage, issued a notorious letter cutting off lending to numerous manufactured home retail independents, Ginnie Mae, the FHA-related Government Sponsored Enterprise (GSE), adopted a 10-10 rule. Initially, it was only the Berkshire Hathaway companies of Vanderbilt and 21st Mortgage that qualified.  Later, as Prosperity Now described it in 2015, the “…10-10 rule requiring net worth of $10 million and a 10% loan loss-reserve for lenders who would participate in the Title I program. This effectively restricts Title I participation to two lenders: Vanderbilt Mortgage and Countryplace Mortgage.” 21st participated for a time, but later stopped issuing FHA Title I loans.

CountryPlaceMortgageFHATitle1DailyBusinessNewsMHProNews

  • Rephrased, a former Clayton division president – Joe Stegmayer, still MHI Chairman – and prior Cavco Industries president has a lending subsidiary.  Countryplace Mortgage – and they plus the Berkshire Hathaway lenders have been the prime FHA Title I lenders in that part of home-only lending. Is that a coincidence? After the promises made by HUD Secretary Ben Carson to the industry in 2018, and given the troubling status of Duty to Serve (DTS) with Fannie Mae and Freddie Mac on chattel lending – almost non-existent – is that status quo on the 10/10 rule a problem that Commissioner Montgomery can opt to ignore?

 

  • Selection to replace Pam Danner, JD, as the next administrator for the Office of Manufactured Housing Programs (OMHP). It was HUD Secretary Ben Carson who told the U.S. Senate that last spring that the regulations coming out of OMHP were “ridiculous.” Victor DeRose was the consensus candidate agreed to by MHI and the Manufactured Housing Association for Regulatory Reform (MHARR) to fill the spot that Danner eventually obtained. At that time, Senator Joe Donnelley (IN-D) was enlisted to write a letter in support of DeRose for the HUD OMHP administrator’s role.  But Danner, per sources, was “slipped in” with the aid of an MHI insider.  “Knoxville” instructed Richard ‘Dick’ Jennison to “stand down” in complaining that MHI had thereby broken their agreement with MHARR.  That breech by MHI with MHARR put an understandable frost on relations between the two national trade bodies.
  • Will Montgomery support or oppose another heavy-regulation puppet for the Omaha-Knoxville-Arlington axis?  Recall that MHI has been touting to their members in emails how chummy they are with Montgomery.

MHIHousingAlertDailyBusinessNewsMHProNews

  • Recall too the HUD issued a clarification on the frost free foundation rule.  Here’s how the Manufactured Housing Association for Regulatory Reform put it, in the report accessed via the linked text/image box below.

HUD “Clarification” on Frost-Free IB Offers More Questions and Confusion Than Answers

  • Enhanced preemption. Given the affordable housing crisis, when will HUD begin to enforce that law, established by the Manufactured Housing Improvement Act (MHIA) of 2000? If Montgomery won’t work to support an existing law, why not?

 

  • If Montgomery fails to push for the full implementation of the MHIA, including enhanced preemption, doesn’t that just benefit operations like Arlington insiders such as Clayton, which are also increasingly into site built housing?

 

  • Beside the apparent conflict of interest between MHI-dominated Clayton and most industry members on issues like enhanced preemption, doesn’t failure to enforce the MHIA mandated preemption just cost HUD, federal, state, and local governments more money over time? Doesn’t failure to enforce enhanced preemption hurt minorities and lower incomes of all classes disproportionately?
  • There is also the ongoing saga of the monitoring contract.  For more on that, see the report linked below.

MHARR Communication with HUD Assistant Secretary Brian Montgomery Regarding Program Monitoring Contract

 

Sources tell MHProNews that Montgomery is a “play it safe” – meaning, status quo – type of personality. Be it intentional or not, that could play into the hands of Clayton Homes and MHI.  Indeed, as noted above, MHI has claimed or implied more than once that they have influence with/over Montgomery.

JoeStegmayerCavcoCVCOMIChairBrianMontgomeryHUDFHASameLandyUMHPresidentDailyBusinessNewsMHPronews

 

Being evenly obliquely tied to – or perceived to be connected to Berkshire and Clayton – could prove problematic for Montgomery.

 

ManufacturedHousingInstituteLogoMHILogo21stMortgageCorpLogoRichardDickJennisonBrianMontgomeryHUDTimWilliams21stMortgageCorpPriorMHIChairMHProNews

 

So far, Montgomery has done no interviews with the industry’s most-read trade media – MHProNews – and neither has HUD Secretary Ben Carson, M.D., despite requests from MHProNews for such candid discussions, on- or off-camera.  MHProNews will ask anew for interviews with both Carson and Montgomery in 2019, to get a better sense from official sources about the background noise coming from HUD.   Frankly, many of the present sounds coming from HUD are less than encouraging.  In 2019, watch for the call for more accountability and transparency.  See the Don’t Tease Report, linked further below.  “We Provide, You Decide.” © ## (News , analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

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2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

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2019 – ‘Don’t Tease?’ RV Horizons, MHI v CSPAN, HUD’s Brian Montgomery, Clayton – New Year’s Spotlights

HUD’s New Man, Officials Statements, with Insider Info Beyond the Media Releases

Manufactured Housing Institute Housing Alert, Affordable Housing Crisis, MHI’s #NettlesomeThings Response

 

 

 

 

 

2019 – ‘Don’t Tease?’ RV Horizons, MHI v CSPAN, HUD’s Brian Montgomery, Clayton – New Year’s Spotlights

January 1st, 2019 Comments off

 

2019DontTeaseRVHorizonsMHIvCSPANHUDZBriangMontgomeryClaytonNewYearSpotlights

No, not that kind of tease.

 

An investor and industry professional wrote the Daily Business News on MHProNews recently to say in part, ‘please, don’t tease me.’

To be VERY clear, his was a generic statement, not a specific tease ‘aimed’ at him, as his own message to MHProNews explained.

Rather, that MHPro was referring to a teaser’ in this sense of the term exemplified by short clips that ‘tease’ a movie.  Or more to the point, the teasers found on radio, TV, or even in digital/print media – that announce or signal an upcoming feature(s).

Put differently for those who don’t yet know the term, most news media, and many businesses use teasers.  MHProNews has periodically used ‘coming attractions‘ too.  Here’s an example of a teaser one might here on their local news.

 

  • Man dies in unusual circumstance in a mobile home, details on the evening news at 10’ is a hypothetical example of a news teaser.

 

Once you tease, you better be able to deliver the goods, or the audiences’ trust will eventually wane.

Here on MHProNews, we’ve delivered – year after year. The growing audience and other third party items proves that to be true.  As a competitor put it, this is the factory-built home industry trade-focused content that others are talking about.

 

Teaser 1 – CSPAN and MHI

A recent news tip tied to CSPAN with specific implications for the Manufactured Housing Institute (MHI) and their members came into MHProNews.  That will be a featured post in the days ahead.

This first tease might be a good time to remind readers that a tip is just the start of a process, don’t expect immediate action on certain kinds of tips.  But some news tips get a quicker response – it just depends on the complexity and time-sensitivity of the topic.

TylerDurdenFIghtClubQuotesStickingFeathersUpYourButtDoesntMakeYouAChickenUproxxDailyBusinessNewsMHProNews818

Tyler Durden is a pen name used on Zero Hedge, and is a colorful Fight Club movie character too.

 

Teaser 2 – Exclusive RV Horizons Report Upcoming 

DaveReynoldsFrankRolfeRVhorizonsMobileHomeParkStoreMobileHomeUniversityBootCamps-postedDailyBusinessNewsMHProNews

Dave Reynolds (l), Frank Rolfe (r), of RV Horizons, MHU, MHP Funds. 

Mobile Home University, Mobile Home Park Store and RV Horizons.

Yes, it’s a shameless tease for now.  But the Daily Business News will – as usual – deliver the goods in an upcoming report on a manufactured home community controversy.

We have word-in-hand from inside RV Horizons – the Frank Rolfe, Dave Reynolds and associates operation – on a story noteworthy for the community sector, plus others in MHVille too.

 

Teaser 3 – HUD’s FHA Commissioner Brian Montgomery on the Hot Seat

The Brian Montgomery story will go live later today, here on the Daily Business News on MHProNews. 

The Montgomery story will reflect this reality.  We will hold Republicans and Democrats alike to account for performance, or mere lip service.

Professionals don’t want empty promises.  They want measurable results.  That lack of measurable results is partly why MHI’s rep is arguably suffering, right?

 

Teaser 4 – Clayton Homes MH Teaser

Perhaps the biggest story is the fourth one in the headline. It’s the latest about Clayton and their sister operations in manufactured housing.

And it comes from a well-placed source inside the industry giant that ‘documented’ their claim.

Furthermore, in providing the Clayton-connected news tip, it further underscores prior allegations and issues that MHProNews and others in mainstream media have previously reported on.  It’s just what the Omaha-Knoxville-Arlington axis wanted – not – for the New Year.  Our thanks for that tip, and whistleblowers and others can always pass them along via the link below.

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

Note to the axis and their surrogates.  There have already been ‘false’ tips sent, we check these out, and strive not to bite on claims that aren’t real. We’ll leave the unsubstituted claims, spin, and lying to others.

Readers can smell BS. 

TylerDurdenFIghtClubQuotesIfYouDiedRightNowHowWouldYouFeelAboutYourLifeUproxxDailyBusinessNewsMHProNews

 

Teaser 5 – Berkshire MH Lending in the Era of Waters?

Last for now, but not least – is an upcoming insider insights about 21st and Vanderbilt Mortgage.

Maxine Waters is likely to take the reins at the House Financial Services Committee early in the 2019 new year.

 

CongressAsksDOJInvestigateClaytonHomesCreditTwitterWikipediaMHProNews

U.S. Representatives Maxine Waters (D-CA), Emanuel Cleaver (D-MO), Keith Ellison (D-MN), Mike Capuano (D-MA). Image credit, Twitter, Wikipedia. Waters and her colleagues have accused the Berkshire brands in MHVille of racism and predatory lending.  Watch as this story unfolds in 2019.  MHProNews will track and report on it for you.  “We Provide, You Decide.” ©

 

As it develops, that one could prove to be a bombshell.  Representative Waters and her Democratic colleagues have already charged the Berkshire brands in MHVille with purportedly racist businesses practices, and predatory lending.  With the Democrats in charge of that House in 2019 and 2020, this will be one to watch.  Since no other trade media sources ‘go there’ on ‘hot topics,’ count on MHProNews to do this for you.

That developing report will include a well-placed source from a competitive lender who explained that 21st is overcharging.’ Meaning, overcharging o their loans. Really?

That highly-placed competitor’s source is serious. The Daily Business News on MHProNews has that story in development.

That in turn will be tied to the brewing controversies involving the GSEs, and the Omaha-Knoxville-Arlington Axis.

All of these planned reports noted above are herein are in various stages of preparation, to be mixed in with other ‘breaking’ or noteworthy developments in MHVille. It’s what’s ahead in 2019.  Happy New Year reality checks.

 

TylerDurdenFIghtClubQuotesOnlyWhenYouveLostEverythingAreYouFreeToDoAnythingUproxxDailyBusinessNewsMHProNews813

Tony Robbins knows this lesson well, and has become a mega success after being a ‘failure,’ there is freedom in facing fears and losses.

 

Dare to Compare. Often First, But Always the Best MH News and Analysis

Some in MHVille send out an email with a link to a mainstream news story, which is of course everyone’s right. We respect people’s rights here.

But for an industry leader to send out to a link to a mainstream news story to others without sound commentary and analysis, an uncritical forward can actually be misleading to receivers, especially if the original news report has problematic elements.

MostFundamentalAttackonFreedomistheAttackCriticalThinkingSkillsFailuretoTeachCriticalThinkingPossibilitythatEvertyhingNnoghtingTrueTravisNicholsQUote

There are needs for absolute principles in society, just as there is in math or science. More relativism doesn’t work in practice. Think about this.  Wouldn’t the most just society imaginable would follow the 10 Commandments?

That said, some in MHVille do send a commentary with a news item.  But if the facts or logic of the commentary is flawed, that can compound the problem of an errant report.

There are reasons why third-party MailChimp says MHProNews’ has one of the most active and engaged email lists in the industry. Already in the thousands, that list is growing by the dozens in a small industry. Why?

Isn’t it obvious? Professionals want news, fact-checks, analysis, and commentary relevant to them.

MHPros don’t want to be bored.

If ‘straight news’ without any filters is all that people wanted, CSPAN would be #1.  But CSPAN coverage aren’t on top in mainstream news by a long shot.

Buzzfeed, Breitbart, Axios, and Zero Hedge are among the emerging and/or popular news sources across the left-right divide that have drawn significant readers in their niche.  MHProNews gets that, and we deliver that news with zest, analysis, and gusto.

HumanitiesValueBuisnessCriticismDissentWhenGoingAlongGetAlongWhereWhistleblowersDiscouragedBadThingsHappenBusinssesImplodeMarthaCNussbaumPhotoQuote

You can be intellectual, but still have fun while you earn an honest living. Design by MHProNews.

We dominate in MHVille trade media because we give you what you need and crave.

  • Industry-Relevant News.
  • The Fact-Checks you don’t find from others in MHVille trade media (not knocking them, but facts are facts). Most are in an ‘amen corner’ for whatever Arlington-Knoxville-Omaha wants.  How does the ‘Amen Corner’ benefit majority of MH industry professionals? Given the final HUD Code shipment performance anticipated for 2018, even some of the bigger boys ought to ask if the Amen Corner is working out as hoped for by the large players?
  • Evidence and citations. We connect the dots and cite on-the-record sources.
  • Follow the Money’ Trails.In 2018, by following-the-money, surprising connections between Buffett, Berkshire, Clayton and others impacting the MH industry were revealed. That in turn paints a richer, fuller picture of why manufactured housing is underperforming.

 

TylerDurdenFIghtClubQuotesITheThingsYouOwnEndUpOwningYouUproxxDailyBusinessNewsMHProNews806

Hey, we’re free enterprise believers. But there is also a need for detachment, otherwise possessions posses you. There is a need for objectivity, and we’ll provide the reality checks in 2019, and beyond. Buckle up.

 

Compare to Mainstream – Not One MHProNews Report Debunked

In mainstream media, a number of stories in 2018 had to be pulled as fatally flawed or significantly corrected.  Not so on MHProNews. We’re proud of that record, and its arguably a reason why industry pros surf-in by the thousands daily.

No one from the Omaha-Knoxville-Arlington axis, nor any of their part-time pawns, nor their purported attorney with apparent ties to Nathan Smith- and his BBB ‘F’ rated SSK Communities – have debunked a single researched report on MHProNews.

If MHI and their part-or-full time surrogates could debunk our research, wouldn’t they have already done so?

 

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.  

 

You can join the thousands who follow us on headline e-news update, by clicking the link above. Our thanks to faithful readers, and of course, to our sponsors and business development clients too.

Sugar can rot teeth, but ‘meat and potatoes’ are what industry pros crave.  Polling reveals that millions are tired of BS news.

RichardDickJennisonMHIPresidentPhotoBrianMontgomeryEnhancedPreemptionFHATitleChattelLoans1010RuleTimWilliamsDontLearnFromHistoryDailyBusinessNewsMHProNews

That ‘attorney for MHI’ was whining to our publisher about using their logo and copyrighted images. Apparently, they don’t realize that we’ve researched what fair use means. Yes, we will give you serious topics on real issues. But we’ll toss in some satire, and fun too. Because it is about communicating the truth in a meaningful way, not putting readers to sleep.

You’ll find the sugary MHI-Amen Corner tooth rot elsewhere. Here we’ll pledge to give you “MH Industry News, With Zest, Gusto and Analysis That You Need and Crave.” ©  

MHProNews is where “We Provide, You Decide,” on the “Industry News, Tips, and Views That Pros Can Use.” In 2019, and beyond. It will be an exciting ride. That’s a promise, not a tease. ## (News , analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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Forbes Focus on Manufactured Home Communities, Spotlights Sam Zell’s Equity LifeStyle Properties (ELS), MHC Investing

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Earning More Honest, Honorable Manufactured Home Industry Profits in 2019

 

 

 

 

 

 

Earning More Honest, Honorable Manufactured Home Industry Profits in 2019

December 31st, 2018 Comments off

 

EarningMoreHonestHonorableManufacturedHomeIndustryProfits2019DailyBusinessNewsMHProNews

Every business professional or account worth their salt does a financial analysis.  Serious investors in the equity markets or who want to risk money in a property or enterprise want data and evidence too.

 

Two articles on varied topics posted today on the Daily Business News each have a kind of lesson learned.  Those lessons could be summed up like this. The opportunities for affordable housing are immense in the U.S. Yet, manufactured housing (MH) is underperforming.

Why?

In fact, the MH industry is hovering near historic lows by several measures. This is despite the fact that there have been several generally positive, third-party reports on manufactured housing in 2018 alone.  As usual, we’ve covered those good reports on the Daily Business News on MHProNews, along with hundreds of other topics.

 

ManufacturedHomeMHShipments1990-2017DailybusinessNewsManufacturedHousingMHProNews600

 

MHProNews has done extensive fact-checks in 2018.  We’ll finish the year with this one more, for the sake of the industry’s business professionals, investors, advocates, officials, and policy wonks.

For the purposes of this report, we are not going to dispute the claims of MHVillage (MHV) shown below.  We’ll simply take their own claims at face value.  The data was pulled from their MHV site on 12.30.2018 at about 3:30 PM ET.

 

MHVillageLogoMHVlogoSalesTrafficAvgSalesPriceDataDailyBusinessNewsManufacturedHousingMHProNews2018-12-30_1532x600

 

Similarly, for the purposes of this analysis, MHProNews won’t dispute the claims of Alexa.  Generally, to get this level of data from Alexa, as is shown below, one must register a site.  So presumably, MHV and/or their sister operation registered their website.

 

MHVillageAlexaRankingDropping2018-12-30_1725DailyBusinessNewsMHpronews

 

This reflects several points that MHProNews has made for years, including, but not limited to the following:

  • The vast majority of those who consider a manufactured home never buy one. It is, per MHV’s data, over 99½% that don’t buy from them. Of course, they may buy elsewhere, but other statistics demonstrates that #nettlesome point that manufactured homes are not being bought at the rates or percentages in numerous years past.
  • While that is a problem, it is also an opportunity in disguise for those who learn how to convert lookers and visitors – online, as well as at sales centers and communities – into paying customers.
  • Those that buy a manufactured home on MHV are predominately used home shoppers, MHVillage Co-President Darren Krolewski said as much in Tunica before a live audience of dozens of industry professionals in 2018, in response to a question from MHProNews.
  • Krolewski also admitted publicly at that same event that he doesn’t know why the conversion ratios are so low.
  • As low as MHV data revels its conversion ratios are, if one takes the Manufactured Housing Institute (MHI) claims seriously about reaching an audience of tens of millions in 2018, their pathetic conversion ratio data makes MHV look like superstars. Sadly, when MHI’s own claims are properly understood, they arguably make MHI “promotional” efforts look foolish at best — or exaggerated, deceptive, and ignorant at worst.
  • In fairness to MHV, they likely are – because they are a predominately publicly-focused website – higher in total traffic than MHProNews, which is laser focused on professionals. Meaning, their traffic data-points and MHProNews would be apples and oranges for those who are targeting a Business to Business (B2B)  vs. a Business to Consumer (B2C) audience.

ICYMI, it is also worth noting that on the last day of the Tunica Show, just shortly before the show closed, the following photo was taken. There are others like it for more racks, as the insert reveals. MHVillage’s “MH Insider has not resonated with the B2B audience. They have advertisers, to be sure, but the readership – based upon the clear visual evidence below – is lacking.

 

MHInsiderManufacturedHousingINdustryDailyBusinessNewsMHProNews

 

One could go deeper, but this is sufficient to make the following points.

  • Whatever MHI and MHV are doing, it is insufficient to dramatically move-the-needle in new manufactured housing results.
  • The same point could be made about Berkshire Hathaway owned MH industry giant, Clayton Homes. Why they do, what they do, their data for 2017 claims they were 47.7 percent of the industry’s total sales. They’ve arguably spent millions on promotion. But the entire industry is still only going to finish 2018 with about 100,000 (+/-) total sales for the year, as suggested by MHI’s own most recent SAAR forecast.

This leads us to inexorably the following conclusion.

 

Without Changing the Behavior, the MH Industry Won’t Improve Enough to Achieve its Potential

It is no secret that MHI and some of their surrogates have worked for some years to derail and undermine MHProNews, for whatever reasons one may wish to speculate. That began prior to MHProNews’ serious fact-checks and investigations, which began when an MHI member gave a news tip about Richard ‘Dick Jennison and Lesli Gooch, so one shouldn’t think that MHI tried to derails us to ‘retaliate.’  If anything, MHProNews was frankly slow-to-respond.

The video below could be seen as a mainstream media summary of recently reported scandals.  The video news is from Kevin Clayton/Clayton Homes’ own base of operation headquarters, in Knoxville, TN.

 

 

The video above lays out facts, allegations, and federal investigations that MHProNews – and numerous others in mainstream media – have independently reported on.  So, no one can claim with a straight face that MHProNews is making up news, rather, we are the primary news source that can be trusted to report-on and thereby hold the powerful to account.

The Manufactured Housing Institute leadership, and the Berkshire brands operating in manufactured housing, objectively have their own image problem.  While Clayton says they’ve paid no fines lately, they’ve previously admitted in public to paying fines and having to refund money on home loans in the not-too-distant past.

 

ManufacturedHousingInstituteMHIBoardofDirectors1242018DailyBusinessNewsMHProNews

The last MHI chairman who had no public scandals was Don Glisson Jr. MHI’s prior president left with a series of statements that all pointed to similar problems MHProNews has also reported. While Clayton’s Tom Hodges has had no negative news tided to his name, Clayton Homes has had numerous issues reported in mainstream media over a period of more than a decade. See the video posted above as but one example, from 2018.

 

MHI, MHVillage, and MHInsider are tied-at-the-hip, as the prior related reports linked below the byline and notices at the end of this post indicate.

2018-06-22_0521ConversionRatiosPerMHVillageLogoManufacturedHousingIndustryDailyBusinessNewsMHProNews600

Data earlier this year, per MHVillage, collage by MHProNews.

 

If MHI can’t improve its own image, and MHV can’t do a better job than what their latest or prior data shows, then the long-time, proven results from MHProNews’ leadership stands ready to fill-the-gap.

 

CaseyMackLegacyHousingManufacturedTinyHomesKudosMHProNews

Our publisher’s and team’s work have been:

 

  • favorably cited in mainstream media, in local media from states border-to-border, and in national platforms too. We’ve routinely defended and promoted the good news about manufactured housing, while acknowledging the problematic in the industry too.
  • Our sister site, MHLivingNews was cited by the CFPB in their White Paper on Manufactured Homes.
  • A document from a news tip that was first published on MHProNews was introduced into the Congressional Record.
  • We’ve been cited by third-party researchers, like the National Association of Realtors (NAR) 2018 report on Manufactured Housing,
  • Our publisher and work was applauded in a peer-reviewed, doctoral thesis on manufactured housing.
  • Our pro-industry work has drawn over 1000 LinkedIn recommendations and endorsements, with the vast majority unsolicited.
  • Additionally, there’s the company awards, letters, and videos of recommendation, plus the public and private thanks from individuals across the spectrum in manufactured and modular housing.

So, depending on who jeers and why, the jealous, agenda driven, and skulking back stabbers can become a back-handed badge of honor. Some will buy what a circle of connivers try to sell, but naturally others won’t.  Consider this as part of the praise…

 

TimWilliams21stMortgagePublicationDailyBusinessNewsMHProNewsMHLivingNews

BarryColeMHInsuranceRVMHHallofFameCongratsManufacturedHomeIndustryMHProNews

 

Our sources and readers span the spectrum of all sizes of manufactured housing operations. MHI members, Manufactured Housing Association for Regulatory Reform (MHARR) members, and thousands of industry independents and investors beyond those two national trade bodies are among our daily visitors.

DonGlissonTriadFinancial-DarrenKrolweskiDataCompMHVillage-6thAnniversaryMHProNews-com-

Previously provided comments for publication.

DearTonySoheylaNoGreaterResourceSpeakstoIssuesOpportunitiesWeFaceAsIndependentRetailersGusRodriguezTejasHomesTX

Gus’ message came in response to a series of exposes on issues within manufactured housing, as well as tips, strategies, and opportunities.

 

There are clearly others – like those linked here – fighting for improvement in manufactured housing in the U.S.  Those who have sounded off from the U.S. and Canada in the recent report, linked below, are objectively attempting to correct the record on issues that have for too long hobbled manufactured housing.

 

MHARR, ROC USA, Canadian Association Weigh-In On Disney “Trailers” Controversy

 

The evidence should be clear. If you want to grow, then it simply makes sense to work with those who are proven to hold even the powerful in MHVille to account, while cheering on the good that the industry has accomplished.

 

UltimateManufacturedHomeHousingInfographicNotMobileHomeTrailerHouseFactoryBuiltHomeIndustryDailyBusienssNewsMHProNews-600

 

We at MHProNews/MHLivingNews have earned what one industry leader called “the street cred.”

To take the next step, to invest wisely in your future, click here or call the number below and pick from one or more ways to support the cause of MH industry cleansing and advancement.  Yes, there are honorable, profitable, proven ways for the MH industry’s location(s) and operations like yours to grow. We’ve worked with mom-and-pops, but with billionaires and multibillion dollar operations too.  Let us show you how to grow with honor, and more profits. “We Provide, You Decide.” ©  ## (News , analysis, and commentary.)

863-213-4090.

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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Going PreFab, Habitat for Humanity Announces Plan for Factory Home Building in 2019

December 29th, 2018 Comments off

 

GoingPreFabHabitatForHumanityAnnouncesPlanForFactoryHomeBuilding2019DailyBusinessNewsManufacturedModularHomeMHProNews

Habitat for Humanity has long had ties with former President Jimmy Carter. The former president and peanut farmer’s brother Billy Carter had significant positions in manufactured home operations, as has been previously reported on MHLivingNews and MHProNews.

 

Those facts were not mentioned by the Sonoma County Habitat for Humanity when they announced plans this week to secure a location for a production center to build prefabricated or prefab housing components.

Every person deserves a safe place to call home,” says the Sonoma County, Habitat for Humanity website.

Habitat for Humanity of Sonoma County, CA released a new video “A Place for Humanity,” produced by PH Productions and DangerBrain.

The nonprofit has built some 36 homes since 1984. But they plan to dramatically change those numbers with this new prefab housing production center endeavor.

We’re doing great things in our community and moving forward in BIG ways. Habitat for Humanity is Building Together, Building a Future, Building Innovation, Building Opportunity, Building Momentum. Let’s Build the Future Together!” – per SoCo Habitat’s website.

 

 

 

The video above reveals at the end a home that looks similar in layout to a single sectional manufactured home.

Hannah Beausang for the Sonoma County, California Press Democrat wrote on 12.27.2018 that “Habitat for Humanity Sonoma County, part of the international faith-based group, plans to open a zero-waste factory that could harness paid and volunteer workers to churn out walls and floors for about 70 prefabricated homes each year, CEO Mike Johnson said. The nonprofit is seeking a warehouse in central Santa Rosa [CA] to create such a facility, which would be modeled after a similar Habitat for Humanity factory in Edmonton, Canada, Johnson said,” per Beausang’s narrative.

We are really committed to doing things differently … We have to lead that effort and do projects in ways that yield a lot more units for a lot less cost and a lot less time,” Johnson stated.

Habitat is hunting for a 16,000- to 20,000-square-foot warehouse in January, 2019. Johnson’s goal is for the factory to be operational by the end of March, 2019.

Fundraising will help cover the yet-to-be-determined costs of buying the land, according to Johnson.

In their vision, here are some details:

  • The prefab factory will cost an estimated $500,000 to operate annually,
  • The production center would have the capacity to create walls and floors for a home every two days.
  • Once components are created and delivered to construction sites, houses could be built in about two weeks.
  • Habitat for Humanity plans to partner with Napa-based Healthy Buildings, which already operates a similar production center.
  • Workers will be trained during the first series of walls and floors construction for Duncan Village, a 16-home affordable housing project in Windsor, CA.
  • Using the warehouse/factory, Habitat hopes to significantly scale up its production to produce 600 new homes in Sonoma County in the next eight years.
  • They note that the goal comes on the heels of last October’s wildfires which destroyed more than 5,300 homes there in Sonoma County.
  • The factory could also produce components for other developers, including the Habitat for Humanity in Butte County, CA, where nearly 14,000 homes were destroyed by fall 2018 Camp fire.
  • The nonprofit plans to partner with Santa Rosa Junior College to obtain an $8 million federal grant to build a 12,000- square-foot construction and trades training facility on the Petaluma campus, according to Nancy Miller. Miller is the college’s director of regional adult programs.
  • Presuming the funding is awarded next month, construction on the $10 million facility will be done in a parking lot in the back of the campus, and that too could begin this spring, said Miller.

The Santa Rosa Junior College training center could open as early as spring 2021, said the Press Democrat. They expect between 350 and 500 students to graduate annually from the skilled trade programs.

Habitat for Humanity staff would partner with the college for training students in prefabricated building and construction. Graduates will complete site-work training on Habitat building sites, as noted.

 

Coffee Time?

Factory-builders, investors, and professionals, this is just one project in a sea of affordable housing needs. There are some 8.3 million housing units needed in the U.S., according to figures from chief economist Lawrence Yun of the National Association of Realtors (NAR) earlier this year

Yet despite such huge needs, HUD Code manufactured housing may only produce some 100,000 (+/-) in 2018? And single family modular builders will produce far less than those numbers.

Grab your coffee or energy drink. This is your latest wake up call. Opportunities knock, but it comes dressed in overalls. There are challenges that must be overcome. To better understand the issues, see the related reports, below the notices and byline that follow, for more insights and details. “We Provide, You Decide.” © ## (News , analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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Home Loan Limits Raised in Over 3,000 U.S. Counties

December 14th, 2018 Comments off

FHAHomeLoanLimitsRaisedOver3000USCounties

The Federal Housing Administration (FHA) announced late today that loans limits for 2019 will be raised for most part of the nation.

 

As manufactured housing industry veterans know, qualifying placements can allow a HUD Code home, or a modular home, to be financed with FHA insurance on the loan.

The increases are for both regular – forward mortgages, and also for HECM or so-called ‘reverse’ mortgages too.  The full HUD/FHA statement to the Daily Business News on MHProNews is as follows.

For additional details, industry professionals should contact an FHA approved lender conversant with manufactured home financing.

HUDNewsheaderManufacturedHousingIndsutryDailyBusinessNewsMHProNews

 

HUD ANNOUNCES NEW FHA LOAN LIMITS FOR 2019

Loan limits to increase in more than 3,000 counties

 

WASHINGTON – The Federal Housing Administration (FHA) today announced the agency’s new schedule of loan limits for 2019, with most areas in the country to experience an increase in loan limits in the coming year. These loan limits are effective for FHA case numbers assigned on or after January 1, 2019.

 

 

FHA is required by the National Housing Act, as amended by the Housing and Economic Recovery Act of 2008 (HERA), to set Single Family forward loan limits at 115 percent of median house prices, subject to a floor and a ceiling on the limits. FHA calculates forward mortgage limits by Metropolitan Statistical Area and county.

 

In high-cost areas of the country, FHA’s loan limit ceiling will increase to $726,525 from $679,650. FHA will also increase its floor to $314,827 from $294,515. Additionally, the National Mortgage Limit for FHA-insured Home Equity Conversion Mortgages (HECMs), or reverse mortgages, will increase to $726,525 from $679,650. FHA’s current regulations implementing the National Housing Act’s HECM limits do not allow loan limits for reverse mortgages to vary by MSA or county; instead, the single limit applies to all mortgages regardless of where the property is located.

 

Due to robust increases in median housing prices and required changes to FHA’s floor and ceiling limits, which are tied to the Federal Housing Finance Agency (FHFA)’s increase in the conventional mortgage loan limit for 2019, the maximum loan limits for FHA forward mortgages will rise in 3,053 counties. In 181 counties, FHA’s loan limits will remain unchanged. By statute, the median home price for a Metropolitan Statistical Area (MSA) is based on the county within the MSA having the highest median price. It has been HUD’s long-standing practice to utilize the highest median price point for any year since the enactment of the Housing and Economic Recovery Act (HERA).

 

The National Housing Act, as amended by HERA, requires FHA to establish its floor and ceiling loan limits based on the loan limit set by FHFA for conventional mortgages owned or guaranteed by Fannie Mae and Freddie Mac. FHA’s 2019 minimum national loan limit, or floor, of $314,827 is set at 65 percent of the national conforming loan limit of $484,350. This floor applies to those areas where 115 percent of the median home price is less than the floor limit.

HUDFHA2019LoanLimitsManufacturedHousingIndustryDailyBusinessNewsMHProNews

Any areas where the loan limit exceeds this ‘floor’ is considered a high-cost area, and HERA requires FHA to set its maximum loan limit ‘ceiling’ for high-cost areas at 150 percent ($726,525) of the national conforming limit. 

Based upon the volume of FHA endorsements in FY 2018, the following chart represents the number and share of counties where FHA loan limits are at the ceiling, floor and somewhere in between.

To find a complete list of FHA loan limits, areas at the FHA ceiling, areas between the floor and the ceiling, as well as a list of areas with loan limit increases, visit FHA’s Loan Limits Page

 

###

That’s this evening’s “News Through the Lens of Manufactured Homes, and Factory-Built Housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers.

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3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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2019 Manufactured Housing Plant Shows

December 12th, 2018 Comments off

ManufacturedHousingPlantShowsPicLegacyHousingPlantShow2019DailyBusinessNewsMHProNews

Every year, numerous manufactured housing producers put on a what they call a “plant show.”

 

A plant show can be thought of as something akin to a mini-trade show that is specific to a single manufactured housing producers brands.  They are often held at or near “the plant,” or factory production center.

Like a trade show, these are costly. They are a significant part of many firm’s marketing budget.  Depending on the company, the cost may or may not be as expensive per unit as going to Louisville or Tunica.  To learn more about those two trade shows, click the box linked below.

 

Louisville and Tunica Manufactured Housing Shows, Controversial Profitable, Problematic Issues Loom

 

Some firms, such as Clayton or Legacy Housing, turn these plant shows into a serious event, with rooms, meals, entertainment, and even educational opportunities for their retailers and/or community clients. An example from earlier in 2018 can be found at the report linked below.

 

Fall Manufactured Housing Show Features Free Education, Fun, Special Financing, & More

 

As the industry looks back at 2018 or prior years, there are certainly some welcome developments, but there are some #NettlesomeThings too.

We use the term nettlesome periodically with good reason. Nettles in nature sting. But properly used, nettles have medicinal qualities.

Former President John F. Kennedy observes that the Chinese symbol for crisis also meant opportunity.  Every crisis or problem, properly understood and used is an opportunity in disguise.

 

WhenWrittenInChineseCrisisComposedTwoCharactersOneDangerOtherOpportunityJohnFKennedyQuoteMHProNews

 

Several other publishers in manufactured housing have little or no first hand knowledge about home selling. That’s one of several points that makes MHProNews different. We have first hand knowledge of retailing at sales centers, and retailing in a land-lease community. We know community operations first hand from a management perspective. We’ve worked with several producers of manufactured homes, and numerous lenders and other suppliers over the years too.

MHProNews also knows how to put on educational events that attract retailers and communities. Why? Because we understand their vantage-points.

Part of a recent emailed comment to MHProNews – by someone who understands and is sympathetic to the perspective of a lot manager – wrote the following. “John or Mary LotManager is usually very busy in meeting conditions for lenders, scheduling deliveries, handling customer complaints about shoddy construction, etc.  They do not have the time, the resources, or the energy at the end of the day to combat the weathermen of this world, code-encroaching state officials, less-than-accurate national reporters who cast our homes in a bad light, etc.  That should be the role of the ‘support team’ if you will…” 

That’s an insightful snapshot that producers, lenders and others who aren’t in retail often know, because their field reps see those activities. For more quotes from the source above, see the linked box, below.

 

“Lots of Sizzle,” Clayton Sales Performance, Other MHI & Clayton Homes News Tips

 

There are several things that factory builders should consider as 2019 approaches.

1)    You want to earn more business from your current good accounts.

2)    You want to create more good accounts.

3)    No one wants the headache accounts, but there are ways to make them less nettlesome.

4)    There are profitable synergies possible between LifeStyle Factory Homes, LLC and factories willing to commit to a durable relationship with the industry’s best known trade media.

It is a matter of public record that Legacy Housing’s IPO says they have the biggest backlog in their company’s history. Not every builder can honestly say the same today, as recent shipment reports reflect.

We have the secret sauce for more retail sales growth, which is the fuel for wholesale sales growth. Contact L. A. ‘Tony’ Kovach at tony@mhmsm.com or 863-213-4090 to learn more about how to have the most successful plant shows – and set the stage for the most profitable years ahead. That’s MH “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © © ## (News, analysis, and commentary.)

NOTICE: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if your comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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Louisville and Tunica Manufactured Housing Shows, Controversial Profitable, Problematic Issues Loom

2019LouisvilleManufacturedHomeShowTunicaManufacturedHousingShowLogoCostlyProfitableControversiesLooming600an315

 

Winter 2018-2019 in Manufactured Housing Land