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Home > Analysis and Commentary, Association, Business, Company News, Factory-Built Homes, Headlines - Week In Review for Manufactured, Manufactured Home Communities, Manufactured Housing Industry, research, Trends > Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.17.2018 to 6.24.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.17.2018 to 6.24.2018

June 24th, 2018
SundayMorningManufacturedHousingIndustryHeadlineNewsRecap6-17-2018to6-24-2018

Trivia note: that’s how the MHProNews home page looks like on that miniature iPad screen, just moments before the Sunday Morning headline news weekly recap is published. We sweat the details, all for thousands of industry readers like you.

What is Leadership?”

 

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Collage design by MHProNews.

In 2009 and 2010, the manufactured housing industry hit bottom. What that means is that thousands of professionals and investors in the industry today have never personally experienced an era of high performance.

LeadershipIsNotAboutTitlesPositionsOrFlowChartsItIsAboutOneLifeInfluencingAnotherJohnCMaxwellLeadershipQuoteDailyBusinessNewsMHProNEws

Some believe that the only reason that manufactured housing hit a total of some 372,000 (+/-) new home shipments in 1998 think that was because of “easy financing.” While easy financing played a role, the reality check is that 372,000 (+/-) consumers believed that a manufactured home was the solution to their housing needs.

In several markets, one in three Americans who bought a new home, were buying a manufactured home in 1998.  Financing made that possible, but real people still made that choice.

May2018ResalesExistingHomeSalesNewHomeStartsNewHomeSalesNationalAssociationOfRealtorsMHProNewsManufacturedHousingIndustryDailyBusinessNews

About 6 million new or resale conventional housing units will be sold in 2018, according to the most recent National Association of Realtors (NAR) data.

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Trading Economics said that the seasonally adjusted annual rate (SAAR) of multi-family housing starts in May 2018 was 404,000. So multifamily alone is about 4 times the number of HUD Code manufactured housing units, based upon recent data.

Trading Economics also said that new construction is running at an eleven year high.

LeadershipAndLearningAreIndispensiabletoEachOtherJohnFKennedyBQManufacturedHousingIndustryDailyBusinessnewsMHProNews

ManufacturedHomeShipmentsVsNewExistingHomeSalesStaartsManufacturedHouisngIndustryDailyBusinessNEwsMHPronews

Facts are facts. Facts are neutral measures of reality. Once facts and their causes are understood, then the opportunities can be tapped. What the above data means is that the typical retailer could potentially be selling 10x (+/-) more manufactured homes. a typical market

Meanwhile, manufactured housing – while up from its bottom – is lagging far behind.

SometiemsByLosingABattleYouFindANewWayToWInTheWayDonaldJTrumpBQManufacturedHousingIndustryDailyBusinessnewsMHProNews

Manufactured housing is projected by some to finish around 107,000 (+/-) new home shipments in 2018.

ManagementIsDoingtheRightThingsLeadershipIsDoingTheRightThingsPeterDruckerBQManufacturedHousingIndustryDailyBusinessNewsMHProNews

Thousands of manufactured homes shipped today are for rental purposes in manufactured home land lease communities. While it’s a legitimate tool, ELS’ Sam Zell is among those who has said rentals ought to be managed well, and kept marginal.

WhenYouCantMakeThemSeeTheLightMakethemFeelTheHeatRonaldReaganQuoteManufacturedHousingIndustryDailyBusinessNewsMHproNews

When the U.S. needs 8.3 million additional, new affordable housing units (NAR), and conventional builders can’t keep up, nor match our price points, why does manufactured housing lag so badly?

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MHProNews established the #1 audience in the industry by not shying away from tough topics. Thinkers come here, and then the doers get busy based upon new insights.  We believed the MH Industry would respond to actionable reality over platitudes.  Vision became reality.

The reasons are many. The Masthead post linked below looks at that in more detail. But here and now, let’s name a few.

 

  • A lack of objective analysis and critical thinking as to the causes and cures for the industry’s low market penetration.

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  • A widespread failure to recognize what kind of thinking and behaviors led manufactured housing to this relatively low point. Think about the Einstein quotes, above and further below.

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  • Trusting in the wrong “leaders.”

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The prophet Hosea (in the “Hebrew Scriptures,” “Tanakh” or for Christians the “Old Testament” Scriptures) proclaimed “My people perish for a lack of knowledge!” (Hosea 4:6)

MyPeopleAreDestroyedForALackOfKnowledgeHosea4-6-ManufacturedHousingINdustryDailyBusinessNewsMHProNews

Eternal principles matter. For those who make up their “own morality,” the result is inevitably chaos. Imagine if everyone made up their own “rules of the road” in driving. Driving would become far more hazardous and slow. A common set of authentic core principles is necessary in a just and productive society.

Another version of that same passage is translated as “My people perish for a lack of vision.”

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Mutual victories is the essence of how progress occurs. By contrast, Win-Lose tends towards avoidable conflict.

MH Industry professionals and investors must become ever-more people of sound, authentic principles. The good of the customer and society ought to be the ultimate good for sellers and service providers.  Mutual victories are how progress occurs.

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There are needs for absolute principles in society, just as there are in math or science. Moral relativism doesn’t work in practice. The most just society imaginable would follow the 10 Commandments.

It has been some time since we’ve mentioned “inspirational dissatisfaction.”

WithoutDissatisfactionthereisNoGrowthWithoutHappinessTheeisNoLifeBehappilyDissatisfiedQuoteMHPronews

Inspirational dissatisfaction is part of critical – analytical – thinking, and thus how advancement occurs.

UntilYouGetDissatisfiedYouWontDoAntthingtoReallyMoveYourLifetoAnotherLevelDissatsifactionisaGemTonyRobbinsQuoteMHProNEws

Some people misunderstand the nuanced meaning of the word, “critical.”

Critical thought is analytical thought.

Analysis is born of the belief and desire that things can or should be better!

LoveIstheOnlyForceCapableofTransformingAnEnemyIntoaFriendMartinLutherKingJrQuoteDailyBusinessNewsMHProNews

There is joy in the accomplishment of overcoming obstacles.

There is hope and excitement in facing challenges for the purpose of advancement.

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What is leadership?

The quotes shared are like the facets of a diamond. Each cut of the diamond is necessary to give it that majestic look when the light hits it.

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Get your motor running smoothly and efficiently.

Landscapers prune trees and shrubs. Pruning is necessary for health and growth, as well as for beauty.

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The thinking of the past roughly 15 years will not take manufactured housing to its potential. There are those who for whatever short-sighted or selfish reasons are content with how things are.  Others posture a good talk, but if they routinely violate ethical principles, how can they be good role models or leaders?

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Phase One is Understanding based upon Information, which is a form of Education.  Phase One is ongoing, because understanding that flows from knowledge never stops.

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The industry can achieve 500,000 to 1,000,000+ new HUD Code manufactured homes sustainably, given the current new housing demands. That’s a 5x to 10x increase. That should be the achievable goal of every independent industry professional.

Phase Two is about to begin, a future based upon realistic potential. More about Phase Two in the days ahead.

Leaders don’t wait for permission to change

or challenge the status quo. Leaders just do it.”

– L. A. “Tony” Kovach.

Enough said for today on industry and what is leadership. Let’s dive into the news, reports, inspiration, and analysis from the week that was, which are part of the reality checks necessary for sustainable growth.

 

What’s New on MHLivingNews

MHLivingNewsImprovedLivingForLe$$taglinedropshadow

Fame, Pretty Little Liars Star Nia Peeples’ Mobile…err….Manufactured Home Tour, Featured on Oprah Winfrey Network Video

Fame, Pretty Little Liars Star Nia Peeples’ Mobile…err….Manufactured Home Tour, Featured on Oprah Winfrey Network Video

 

What’s New on the Masthead

Only 3 Options – the Elephant in the Room

Only 3 Options – the Elephant in the Room

What’s New on the Daily Business News on MHProNews

DailyBusinessNewsLogoMHProNewsLogo (1)

 

 

Saturday 6.23.2018

Going to Pot – Marijuana, Illegal Drugs Controversies, and Manufactured Housing

Going to Pot – Marijuana, Illegal Drugs Controversies, and Manufactured Housing

 

Friday 6.22.2018

Economy – “There Are Some Worrisome Signs That We Must Confront” – Financial Services Chairman Hensarling

“Trade War Lost” – Ross, Cramer – ‘Trump Will Win’ Stocks Rebound, Plus MH Market Update

Uproar Over ELS’ Sam Zell Comments Continues

Uproar Over ELS’ Sam Zell Comments Continues

MHVillage Confirms Data, and Michigan Operational Slide Revealed

MHVillage Confirms Data, and Michigan Operational Slide Revealed

 

Thursday 6.21.2018

As Trade War Talk Heats Up New Infographic Helps Visualize World’s Biggest Exporters

Act Now to Make Tax Cuts for Small Business Permeant

Act Now to Make Tax Cuts for Small Business Permeant

SCOTUS – High Court Tax Ruling, and Manufactured Home Industry Impact

America First, Economic Nationalism, Sycophancy, Presidents and Manufactured Housing’s Future

America First, Economic Nationalism, Sycophancy, Presidents and Manufactured Housing’s Future

 

Wednesday 6.20.2018

As Washington Boils, and Trade Roils, POTUS Heads to MN for Rally – Plus MH Market Updates

Federal Action Expanding Access to Quality, Affordable Health Coverage for Millions of Americans Employed by Small Businesses

U.S. President Praised “The Mobile Home Industry,” Manufactured Homes are “Here to Stay”

U.S. President Praised “The Mobile Home Industry,” Manufactured Homes are “Here to Stay”

Factory-Crafted Home Living, Reimagined – “The Art Park” vs. MHCs – Interview with Robbie Antonio, Founder of Unicorn Revolution Precrafted Homes

Factory-Crafted Home Living, Reimagined – “The Art Park” vs. MHCs – Interview with Robbie Antonio, Founder of Unicorn Revolution Precrafted Homes

 

Tuesday 6.19.2018

Owners Report Increased Profits, Compensation, Expansion Plans

Owners Report Increased Profits, Compensation, Expansion Plans

“Trade War!” Buffett, Tudor Jones, Lloyd Blankfein React, Plus MH Market Updates

White House Announces Surprise Pick to Head Consumer Financial Protection Bureau

White House Announces Surprise Pick to Head Consumer Financial Protection Bureau

Facebook, Marketing & News – Manufactured Housing Pros, Sarah Miller, ‘Citizens Against Monopoly’ Sound the Alarm

Facebook, Marketing & News – Manufactured Housing Pros, Sarah Miller, ‘Citizens Against Monopoly’ Sound the Alarm

 

Monday 6.18.2018

Different Kind of Community Closure, Continues Grabbing Headlines in Mainstream News

Different Kind of Community Closure, Continues Grabbing Headlines in Mainstream News

Housing, Oil, and Tariffs, Plus Manufactured Housing Industry Market Report Updates

Ease Shortage with 400,000 More Manufactured Homes for California, says Jonathan Lansner, MHI’s Next CEO?

Ease Shortage with 400,000 More Manufactured Homes for California, says Jonathan Lansner, MHI’s Next CEO?

Is Your Operation a David vs. a Goliath? 4 Keys to Success, Monday Morning Manufactured Housing Marketing and Sales Meeting

Is Your Operation a David vs. a Goliath? 4 Keys to Success, Monday Morning Manufactured Housing Marketing and Sales Meeting

 

Sunday 6.17.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.10.2018 to 6.17.2018

And that’s all she wrote, with a little help from that other guy, during the week that was. That’s “News through the lens of manufactured housing.” © ## (Headline news, week in review, recap, analysis, commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 


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