Style or Substance? Lesson from Most Hated in America – Monday Morning Manufactured Home Sales, Marketing Meeting

Tweet   Buckle up for what may be the most important topic so far this year, for this session of the Monday Morning Manufactured Home Sales and Marketing Meeting about “Style or Substance.”  Executive summary?  Style matters, but properly understood, the industry evidence demonstrates that substance is proven to matter more.  The “most hated” is … Continue reading Style or Substance? Lesson from Most Hated in America – Monday Morning Manufactured Home Sales, Marketing Meeting