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Home > Affordable Housing, Analysis and Commentary, Association, Economy, Election, Finance, Manufactured Home Communities, Manufactured Housing Industry, News > Short, Medium, Long Term Strategies – Step One – Manufactured Housing Marketing Sales Monday Meeting

Short, Medium, Long Term Strategies – Step One – Manufactured Housing Marketing Sales Monday Meeting

October 29th, 2018

 

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Every good company, indeed every professional, should have a general short-, medium-, and long-term strategy or business plan.

 

What should your short-term strategy include?  Consider the following sobering points.

Every manufactured home business professional who has been in the business for 2 years or more has encountered several times the realities of how local, state, and federal regulations impact, limit or even deter the most cost-effective permeant affordable housing in the U.S. today.

Through regulations, zoning, financing, and other mechanisms – manufactured homes have been brought to their lowest production levels in the industry’s history.

 

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Data from National Association of Realtors.  It shows a sobering reality that the Arlington, VA based trade group may not want too many independents pondering the reasons ‘why’ the above data is true.  

 

This post will be done ‘backwards,’ in this respect.  It will start with what might be the second point, and then proceed to the first one.

 

Energize Your Base, Defuse Your Opposition

Unlike many industries that have de facto ‘fan clubs’ that effectively promote more sales, significant numbers of manufactured home owners have been led to think that rent control or other often Democratically promoted concepts.

Several state manufactured home owners associations affiliate with Manufactured Housing Action (MHAction), much like state manufactured housing professional groups affiliate with the Manufactured Housing Institute (MHI).

But as MHProNews and MHLivingNews have highlighted, these home owner groups have arguably been misled on several facts, not unlike how numerous manufactured home professionals have been misled by the Arlington, VA based ‘umbrella’ trade group.

When manufactured housing professionals learn how to connect more effectively with more of their homeowners, virtually everyone – perhaps save the monopolists – will benefit.

 

Compelling Information for Renters and Manufactured Home Owners

 

MHAction followers need to be informed how they are tied to Warren Buffett’s money.  Many of those followers have condemned Berkshire brands Clayton and related lending units business practices.

Rephrased, there could be a natural alliance between independent manufactured housing professionals and the mass of manufactured home owners, including those who may mistakenly be following MHAction.

“…the truth will set you free,” (John 8:32). Sharing the information linked below on MHLivingNews is prudent for MHPros, because it benefits home owners, investors, and professionals alike.

 

 

For Professionals and Investors Only…

When big money players are deeply involved in politics, that’s a signal to the rest of us.

It doesn’t mean that small- to mid-sized businesses (SMBs ) or investors have to match their money., which most of us can’t match the billionaires.  But what it should tell us is that from now through the midterms, political engagement is a wise short-term strategy.

2016 reminds us that the biggest dollars don’t always win.  Two examples will make the point. Among Republicans, former Governor Jeb Bush had more campaign money than perhaps any other candidate in the GOP primary, but he did terribly at getting delegates.

In the national election, former Secretary of State Hillary Clinton had hundreds of millions in more campaign money, but she lost in the all-important Electoral Collage vote by a wide margin to political newcomer, Donald J. Trump, who now is the 45th President of the United States (POTUS).

For those roughly 10-15 percent of voters who have not yet decided, the election is in their hands. For those pros who ‘get it’ that the Trump Administration agenda is good for the vast majority of Americans – save perhaps some monopolists/oligarchs and their allies – sharing articles like the this one and the one linked below may prove eye opening.

 

Following Facts, Money – Sam Zell, Warren Buffett, Tim Williams/21st Mortgage, and Manufactured Housing

 

This won’t be the only topic covered between now and Nov 7th.  But it is arguably the most pressing one. Mainstream media surveys, and site data on MHProNews, both indicate that voters are interested in hearing and reading about such issues in the closing days of the 2018 Midterms.

 

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The comment above was said with respect to another recent topic, but relates to this issue too.

 

Make this your short-term strategy. Share the links above, and of course, vote wisely. See the related reports, linked below.

That medium to long-term strategy?  Sign up for our emailed headlines news, and you’ll get those post-Nov 6th voting.

NOTICE: A new report will spotlight a multifamily housing initiative that MHI has not yet advised MH Professionals about. Per our sources, that should be Tuesday or Wednesday. Stay tuned to “News through the lens of manufactured homes, and factory-built housing,© where “We Provide, You Decide.”  © ## (News, analysis, and commentary.)

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

 

Related Reports:

Father and Son, How Often? Common Sense, and Manufactured Housing Industry Week in Review 10-21 to 10-28-2018

 

Guggenheim ’Classic Seasonal Adjustment,’ Pollster says Hedge Funds Nervous Over Midterms, But GOP Can Win House and Senate, Plus MH Market Updates

 

 

 


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