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Bill Advances New Rules Regulating Manufactured Home Communities, Esther Sullivan Strikes Again

April 24th, 2019 Comments off

 

BillAdvancesnewRulesRegulatingManufacturedHomeCommunitiesEstherSullivanStrikesAgainMHProNews

The specific piece of legislation that will be the focus of this report is just part of a pattern that is arguably spreading from the coasts into the heartland states.

 

In the wake of the hue and cry from the Last Week Tonight with John Oliver viral “Mobile Homes” video, there is renewed zeal to reign in concerns over problematic business practices in the manufactured home land-lease community sector.

The Colorado Springs Gazette, which bills itself as ‘Pulitzer Prize winning journalism’ established in 1872 spotlighted the facts that will be referenced.

A bill designed to better protect residents of mobile home parks won state House approval Monday on a 41-23 vote. House Bill 1309 next heads to the state Senate,” per the Gazette’s writer Marianne Goodland.  She pointed out that Senate Republicans have previously killed such measures as too burdensome for smaller businesses, but now Democrats are in charge of the Colorado Senate.  The implication is that it will all change this time around.

The mobile home has offered a path to the American dream on a budget,” per Esther Sullivan, a sociology professor at the University of Colorado at Denver, a quoted by Goodland in Curbed magazine in 2017.  That quote was offered to buttress the comments of state Rep. Edie Hooton, D-Boulder, who is the author of HB 1309. The narrative provided no distinctions made in terminology between a pre-HUD Code mobile home or a post-HUD Code manufactured home.

 

DefinitionsTerminologyFactoryBuiltHomesMobileHomesModularHomesManufacturedHomesDailyBusinessNewsMHProNews

 

Pointing to a dispute resolution program in Washington state, the bullets below are pull-quotes from Goodland’s Gazette report. The first bullet is deliberately taken out of sequence, to get to part of what the bill aims to do.

  • So Hooton and co-sponsor Rep. Julie McCluskie, D-Dillon, turned to the dispute-resolution model established a couple of years ago in Washington state, which set up a mediation process to resolve complaints by mobile-home owners. About 400 complaints were filed the first year, but the numbers steadily have dropped as “bad actors” have learned the consequences, Hooton said.
  • But mobile home parks have operated under a loose regulatory structure for decades, Hooton said. The only recourse for a mobile home owner with a complaint often is to take the park owner to court, and that’s out of reach financially for most, she said.
  • The state’s Mobile Home Parks Act was adopted in 1985 but lacks teeth, critics say.
  • Last year, after the failure of yet another bill to rein in park owners who violate the law, the Department of Regulatory Agencies took a look at whether park owners understood the 1985 act and whether licensing would force better compliance. DORA determined that owners understand the law but licensing was not the right step.
  • Under HB 1309, the Department of Local Affairs’ Division of Housing could accept complaints from mobile home owners and mediate between them and the park owner. A $24 fee per lot, split between park and mobile home owners, would pay for the process.
  • If the mediation fails, either side could take the issue to an administrative law judge, avoiding the greater cost of going to court.

Another part of the bill deals with the eviction process, which is part of the issue that has drawn Sullivan and her followers a measure of notoriety.

Under current Colorado law, a land-lease community can evict with 48 hours-notice.  That is obviously nearly impossible, given the costs and common lack of options for moving a mobile or manufactured home from one community to another.  If passed, HB 1309 would add 30 days to that eviction period, and with the payment of another month’s site fees, extend it yet another 30 days to a total of 60.

Per the Gazette:

  • The bill was supported before the House by mobile home owners; 9 to 5 Colorado, an advocacy group for working women; and the Colorado Senior Lobby.

Predatory Community Owners? Bill Goes too Far?

The Gazette cited written testimony in support of the legislation by Debra Beasley of Colorado Springs.  In her written testimony dated April 10, said she and her spouse have seen site fees at their community increase from $475 in 2016 to more than $750 last year.

That approaches the heart of a concern that Oliver’s video raised, made by Manufactured Housing Action (MHAction), which co-authored the white paper Oliver’s satirical report took aim at.

Norm Sorenson of Kingsley Management Corp. objects to the bill, in part due to the understandable concern of community owners trying to evict – in his example – a drug dealer from a community. That noted, the bill purportedly allows for expedited evictions in cases of imminent danger.

Colorado’s DORA review showed that “harm is occurring in manufactured housing communities … which largely stems from lack of enforcement of existing laws, bad actors exploiting a relatively loose regulatory structure and the inevitable tension that arises when the house belongs to one person and the land belongs to someone else,” Representative McCluskie said. “It’s impacting our rural, urban and mountain economies. Mobile homes are an essential solution to our housing crisis; sometimes the mobile home parks are the largest source of unsubsidized affordable housing in rural communities.”

By contrast, Rep. Terri Carver, R-Colorado Springs, said the bill will burden community owners who are acting in good faith. “I still don’t think it is helpful to create an oversight agency … that adds a lot of bureaucracy and delay in resolving disputes and investigating complaints, rather than keeping it local,” Carver said.

Under the Hood of the Battle Over Community, Resident Rights

Manufactured home independently owned community owners, along with those portfolio operators who aren’t participants in the types of ‘bad actor’ concerns this bill aims to cure are wise to step back and see the pattern that is emerging.

As MHLivingNews documented, MHAction has been funded in part by Warren Buffett, through so-called dark money routes. That tip came from a competing resident group, the Golden States Manufactured-Homeowners League (GSMOL). ICYMI, or need a refresher, the documentation for that can be accessed the linked text-image box below.

 

 

Since that report above, as MHProNews noted, the white paper co-authored by MHAction sparked a report in the Washington Post, among others in mainstream media. Each of these raise concerns about a few – but larger – players in the industry, and these are routinely members of the Manufactured Housing Institute (MHI).

 

“Billion Dollar Empire Made From Mobile Homes,” What Washington Post’s Peter Whoriskey Didn’t Report

Then, there was the viral hit video by John Oliver that connects the dots between:

  • Warren Buffett and Berkshire Hathaway brands in manufactured housing,
  • Nonprofits Buffett and/or Berkshire brands have funded, included MHAction, Center for Public Integrity (CPI), and
  • MHI, to name only those most clearly tied to this recent trend.

Recast, Buffett and his allies in MHVille have set the stage for creating problems that MHI not only fails to address, but whose ‘big boy’ members are part of the purported problems.

It remains to be seen if independent community owners will obtain the level of serious defense from the newly formed National Association of Manufactured Housing Community Owners (NAMHCO). But NAMHCO is on record as rejecting MHI as failing community owners in their interests. Time will tell.

The Manufactured Housing Association for Regulatory Reform (MHARR) has said they will be examining ways that they can support the post-production side of the industry in a targeted fashion, possibly by using legal action. More on that in a new column by MHARR’s Mark Weiss, JD, in the article linked below.

“Lead, Follow … Or Get Out of The Way”

 

That said, MHARR is frankly stretching beyond their core mandate, to represent the interests of independent producers of HUD Code manufactured homes. It should not be thought that they are going to be able to single-handedly deal with every case of these vexing issues, as Weiss himself suggested in the above.

MHI and several allied state associations are largely mute in public about the John Oliver/MHAction fueled issues, tied to their ‘big boy’ members.

SoTheAssociationMHIIsNotThereFortheIndustryUnlesstheinterestsoftheBigBoysJointheIndustry'sMartyLavinMHIAwardWinnerQuoteMHProNews

MHProNews looks at the facts, considers the sources, and follows the evidence. MHI earlier last year, and for years before, MHI routinely replied promptly to all inquiries. But since we’ve spotlighted the problems and concerns, they’ve gone silent. Why? If the facts are on their side, why not make offer a cogent explanation?

 

An upcoming report will examine how a self-proclaimed voice for manufactured home community owners is making noise and chest thumping but has no track record to point to for successfully addressing these sorts of concerns. Talk, action, and results are entirely different things.

 

FollowThe MoneyPayMoreAttentionToWhatPeopleDothanwhatTheySaySpySea72MartyLavinYachtManufacturedHousingINdustryProMHProNews

Ask yourself. Do these Marty Lavin dictums apply in this case?

 

That leaves independents pondering what practical ways they can fight back against problems caused within the industry, apparently being fueled by forces tied to the Omaha-Knoxville-Arlington axis.

 

Consumer and Small Business Protections

MHI’s former president, Chris Stinebert made it clear in his exit letter published here that the interests of consumers must be protected. Manufactured homeowners and community resident interests are a brick in the foundation for the industry’s future. That’s Business 101.

But apparently, the ‘new age’ at MHI HQ no longer is focused on that, rather, they seem to be focused on consolidation of the industry into the hands of fewer and fewer businesses, regardless of how many consumers or independent businesses are harmed in that process.

 

Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

 

Know some MHI lovers? Ask them to ponder to juxtaposition of MHI’s prior president’s exit message and MHI’s current president, Richard ‘Dick’ Jennison tenure.

As anger simmers in Colorado, California, Iowa and other states over industry practices – that evidence reflects routinely traces back to MHI members – at what point will the ‘white hats’ at MHI get tired of being associated with the black hats?

In the face of this, the Omaha-Knoxville-Arlington axis remains silent, allows surrogates to attack those that dare question the axis, and tries a series of head fakes that arguably fail to address the core issues. That’s the latest chapter in the history of the industry’s underperformance in recent years. More on this in the days ahead. 

That’s this afternoon’s episode of “News through the lens of factory-built homes, and manufactured housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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HUD Study, Analysis of Zoning Discrimination Against Manufactured Housing Sought

HUD Code Manufactured Home Production Decline Continues

“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

 

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Unique Shipping Container Home, Lessons for Factory Builders, Manufactured Home Professionals

April 24th, 2019 Comments off

UniqueShippingContainerHomeLessonForFactoryBuildersManufacturedHomeProfessionalsMHProNews

Spoiler alerts. First, this isn’t a tiny container house.

 

The second spoiler alert is that this video doesn’t give the cost of the completed project.  What we know from other container housing projects is that they are significantly higher than a HUD Code manufactured home.

But what makes this one interesting is that:

·        It was a DIY project.

·        So, the construction cost may well have been ‘closer’ to a similar sized manufactured home, and less than a conventional house.

Here is what their YouTube webpage said.

Seven gray metal rectangles create a stacked array of straight lines on a quiet street in New Orleans. These shipping containers once traveled along the Mississippi River.

Now stationary, they make up the extraordinary home of Kicker Kalozdi, founder of premium bag company DamnDog, and his wife Anne Kalozdi, who is a biomedical engineer. They designed and built this house made out of shipping containers… despite having had no real experience building a house before!

It’s an interesting design.  Another reason to showcase this is that this video has had approaching 300,000 views in about a week online.

ShippingContainerHomeAptTherapyManufacturedHousingMHProNews2019-04-23_2059_001

We’ve observed previously on the Daily Business News on MHProNews that container housing – especially single-section container homes – reflect an kind of American search for the single section HUD Code manufactured home alternative. A single sectional home looks better than a container does for a house. That’s a fundamentally educational or marketing issues. It is a wake up call. It is an opportunity in disguise. 

 

 

That’s this morning’s episode of “News through the lens of factory-built homes, and manufactured housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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Yurts – Americans Hunt for an Affordable, Single-Sectional Manufactured Home Alternative

Are Americans Hunting for the Single Sectional Manufactured Home Alternative?

Container Houses for Under $40,000, Transported by Flatbed, Construction, LifeStyle Videos

Modular Container Housing to House At Risk Women and Families in Vancouver

 

 

 

 

 

 

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Infographic – Mapping How Much A Buyer Must Earn to Buy Median Priced House

April 23rd, 2019 Comments off

 

InfographicMappingHowMuchBuyerMustEarnToBuyMedianPricedHouseManufacturedHousingMHProNews

HSH, HowMuch, and Visual Capitalist have pulled together data that yielded the following information presented. It’s arguably useful data for those savvy manufactured home industry professionals who happen to be near the various markets that are spotlighted.

 

Before diving into the data, let’s note the tragically obvious.

There is no hint of manufactured housing in this information.  Let’s use that factoid to make the point that if the Manufactured Housing Institute (MHI) was serious about industry growth at this vexing point in time, there are several common-sense steps that they as the industry’s post-production trade association ought to be taking.

So why aren’t they?

The fact that MHI and manufactured homes are routinely missing from reports like this ought to make the Arlington, VA based trade association’s believers pause. After all, recall that MHI – pre-Berkshire Hathaway’s entry into the manufactured housing market – used to promote people like Harvard’s Eric Belksy, who touted that the industry would overtake conventional building.  Conventional housing and manufactured homes were both discussed, not so many years ago.  What happened?

 

ErikBelskyManufacturedHousingMHIWebsiteDailyBusinessNewsmHProNews

This graphic was created 2 months before the Last Week Tonight with John Oliver “Mobile Homes” satirical hit video. The commentary in the green box reflects a concern that Oliver’s video only further underscored.

 

That was MHI back then.  More recently, we learned today that they had to be dragged by a pair of members into doing an event that was utterly obvious.  The report below speaks volumes, and it is a book-end in a sense to this report.  ICYMI, you can access the earlier report by clicking the linked text-image box below.

 

HUD Secretary Carson to Host Innovative Housing Showcase Featuring Affordable Housing Solutions

 

That noted, here’s the data from the trio noted at the top in this evening’s report, which includes insights from the National Association of Realtors ® (NAR).

 

MappedInfographicSalaryNeededBuyHome50USmetroAreasHowMuchManufacturedHomeMHProNews

The bullets that follow are pull-quotes from HSH.

  • “How much salary do you need to earn in order to afford the principal, interest, tax and insurance payments on a median-priced home in your metro area?
  • For our calculations, HSH.com uses the National Association of Realtors’ 2018 fourth-quarter data for median-home prices, national mortgage rate data derived from weekly surveys by Freddie Mac and the Mortgage Bankers Association of America for 30-year fixed rate mortgages and available property tax and homeowners insurance costs to determine the annual salary it takes to afford the base cost of owning a home (principal, interest, property tax and homeowner’s insurance, or PITI) in the nation’s 50 largest metropolitan areas.
  • We used standard 28 percent “front-end” debt ratios and a 20 percent down payment subtracted from the NAR’s median-home-price data to arrive at our figures. We’ve incorporated available information on property taxes and homeowner’s insurance costs to more accurately reflect the income needed in a given market.”

Visual Capitalist (VC) noted that “Over the last year, home prices have risen in 49 of the biggest 50 metro areas in the United States. At the same time, mortgage rates have hit seven-year highs, making things more expensive for any prospective home buyer.”

 

As multi-decade industry veterans recall, the type of dynamics that VC cited in prior decades used to cause an increase in manufactured home sales.

 

UltimateManufacturedHomeHousingInfographicNotMobileHomeTrailerHouseFactoryBuiltHomeIndustryDailyBusienssNewsMHProNews-600

2018 infographic.

 

Once more, when one considers the favorable facts and the problematic performance of MHI, that begs the question, what changed?

 

The Map and Metro Details

The first graphic reflects the formula used described by VC as follows. “With a 20% down payment and a 4.90% mortgage rate, and taking into account what’s needed to pay principal, interest, taxes, and insurance (PITI) on the home, it would mean a prospective buyer would need to have $61,453.51 in salary to afford such a purchase.”

 

MedianHousePriceApril2019ReportManufacturedHomeMHProNews

 

The 10 Cheapest Metro Areas

Per HSH and using the same down payment and other formula factors noted above, here are the lease expensive metropolitan areas to buy a house.

 

TenCheapestHousingMetrosApril2019ReportManufacturedHomeMHProNews

 

The 10 Most Expensive Metro Areas

Using that same formula, here’s the ten most costly areas to buy a home.  These are areas that manufactured housing ought to be soaring, not snoring.

 

TenMostExpensiveHousingMetrosApril2019ReportManufacturedHomeMHProNews

 

Manufactured Housing Professionals and Two Good Laws

Finally, we’ll close tonight’s report with this reminder.

The manufactured home industry already has enviable laws on the books.  The challenge is getting existing laws enforced. Given that this current federal administration has repeatedly said that they are in ‘the law enforcement business,’ why isn’t MHI pushing their vaunted contacts to get existing laws fully enforced?

It should be noted that based upon a growing pile of evidence that MHI may arguably be falling down on the job, that doesn’t mean that individual companies can’t make some of these arguments in their local market, such as enhanced preemption. Duty to Serve?  That’s likely a tougher nut to crack for an independent firm, unless they are a giant.

See the related reports, further below the byline and notices.

That’s tonight’s edition of manufactured home “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

“Lead, Follow … Or Get Out of The Way”

 

 

 

 

 

 

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Legacy Housing Corporation’s $10 Million Stock Repurchase, Plus Manufactured Home Market Updates

April 23rd, 2019 Comments off

CNNmone4.23.2019ManufacturedHomeStocksMarketsReportsMHProNewsDays before the drama that culminates with Easter, Legacy Housing announced a $10 million-dollar stock repurchase agreement.  There are times when as trade media it makes sense to hang back a bit to see how an announcement like that plays out.  This evening, we’ll survey the Legacy (NASDAQ:LEGH) announcement, and look at what others in the financial media had to say about the development. On a day when the major markets broadly rose, along with most manufactured housing stocks, Legacy’s buyback is our featured report.

 

If you’re new, already hooked on our new spotlight feature – or are ready to get the MH professional fever – our headline report is found further belowafter the newsmaker bullets and major indexes closing tickers.

 

The evolving Daily Business News market report sets the manufactured home industry’s stocks in the broader context of the overall markets.  Headlines – at home and abroad – often move the markets.  So, this is an example of “News through the lens of manufactured homes, and factory-built housing.” ©

Part of this unique evening feature provides headlines – from both sides of the left-right media divide – which saves busy readers time, while underscoring topics that may be moving investors, which in turn move the markets.

Readers say this is also a useful quick-review tool that saves researchers time in getting a handle of the manufactured housing industry, through the lens of publicly-traded stocks connected with the manufactured home industry.

This is an exclusive evening or nightly example of MH “Industry News, Tips and Views, Pros Can Use.” © It is fascinating to see just how similar, and different, these two lists of headlines can be.

Want to know more about the left-right media divide from third party research?  ICYMI – for those not familiar with the “Full Measure,” ‘left-center-right’ media chart, please click here.

 

Select bullets from CNN Money…

  • Kohl’s is going all-in with Amazon
  • Starting in July, you’ll be able to return your Amazon purchases at any Kohl’s store
  • LIVE UPDATES US stocks close higher, S&P 500 and Nasdaq hit record highs
  • Snap starts adding users again, stock pops 10%
  • What Facebook scandals? Its earnings are expected to dominate
  • Multiple Wells Fargo shareholders get kicked out of rowdy meeting
  • The world’s biggest metal exchange is getting serious about child labor and conflict minerals
  • Wing gets FAA approval in step toward drone delivery
  • As US sanctions take effect, Asia scrambles to find oil sources that aren’t from Iran
  • These drive-thru convenience stores are made out of recycled shipping containers
  • Attorney: Man who made threatening calls to Boston Globe will plead guilty
  • PERSPECTIVES Melinda Gates: How I learned to see agriculture (and everything else) as a gender issue
  • BREAKING NEWS Henry Bloch, co-founder of H&R Block, dies at 96
  • Boeing was supposed to make a big profit last quarter. That was before the 737 Max crisis
  • PepsiCo’s latest green product is a high-tech water cooler
  • Beyond Meat’s IPO plans give it a $1.2 billion valuation
  • Burger King is testing out an Impossible Whopper. This is why
  • Soylent was a tech company that sold food. Now it wants to go mainstream
  • Here’s why McDonald’s is ditching its fancy burgers
  • Carl’s Jr. tested out a CBD burger
  • Tesla doubles down on controversial strategy for self-driving cars
  • Tesla’s new Autopilot is amazing. But keep your eyes on the road
  • Elon Musk: Tesla will have robo-taxis by next year
  • Autopilot becomes a standard feature on most Teslas
  • Singapore’s race to develop self-driving tech

Select Bullets from Fox Business

  • Stocks close at all time high; oil at 6 month high
  • Large drug distributor settles with Trump admin over allegations it helped fuel opioid epidemic
  • Kohl’s to accept Amazon returns for free throughout the US
  • Apple CEO Tim Cook doesn’t think government can solve world issues alone
  • Coca-Cola coffee drink gets wide rollout by end of 2019
  • Warren Buffett thinks newspapers are ‘toast’. Here’s why
  • Russell Wilson buys Amazon stock for Seahawks linemen, here’s how much
  • Melinda Gates reveals the secret to 25 year marriage to Bill
  • Trump threatens to ‘reciprocate’ EU tariffs after Harley’s profits plummet
  • Teen sues Apple for $1B after its facial recognition software led to his false arrest
  • Gas prices to jump over $3 in red states this summer, oil expert says
  • Supreme Court weighs census citizenship question. What’s at stake?
  • H&R Block co-founder, Henry Bloch, dies at 96
  • Google-aligned Wing gets FAA approval for drone delivery
  • This Japanese billionaire lost $130 million on bitcoin
  • Amid minimum wage debate, Trump is giving Americans a raise right now
  • Health care is hard, but it’s even harder when you’re stupid
  • Varney: Green New Deal combines radical environmentalism and socialism
  • Samsung’s PR woes over Galaxy Fold issues
  • Economy’s impact on Trump’s 2020 reelection efforts
  • How the Trump administration ending Iran oil sanction waivers complicates China trade talks

Today’s markets and stocks, at the closing bell…

9MarketIndicatorsYahooFinance4.23.2019DailyBusinessNeawsManufacturedHousingIndustryStocksMarketsReportsDataMHProNews

 

Today’s Big Movers

For all the scores and highlights on tracked manufactured home connected stocks today, see thBloomberg graphic, posted below.

Today’s MH Market Spotlight Report –

LegacyHousingCorp$10MillionStockRepurchasePlusManufacturedHomeStockUpdates600

Nasdaq and Seeking Alpha (SA) largely stuck to the published announcement by Legacy Housing Corporation (LEGH) on April 12, when the still relatively new publicly-traded firm published their stock buy-back program.

SA did produce the following graphic, which compares some publicly traded firms that investors compare when considering Legacy Housing.

 

PeopleWhoFollowLegacyLEGH=vsCVCO-SKY-NOBH-DailyBusinessNewsMHProNews

What’s odd, perhaps, is in publishing the comparison graphic above, that SA made no mention of Cavco’s ongoing challenge in navigating legal issues that began last November.  Those issues have led to a series of changes in their firm’s management. You can access that report via the image-text box below.

 

Cavco Industries Announces Latest Executive Level Changes

 

CavcoIndustriesCVCOBloombergTickerSince1108-2019DailyBusinessNewsMHProNews

Skyline-Champion has had their own road bumps, not as dramatic as CVCO, but nevertheless it has been somewhat reflected in their 1 year stock ticker history.

 

SkylineChampionSKYBloombergTickerSince6262018DailyBusinessNewsMHProNews

By comparison, Legacy has remained far steadier than those two larger firms.  Unlike the above, Legacy’s founders have a very large stake in the firm, which should and does give many investors confidence.

LegacyHousingCorpLEGHBloombergTickerDailyBusinessNewsMHProNews

Perhaps the biggest issues that face the industry are internal or internally fueled.

HBO’s John Oliver on Last Week Tonight Mobile Homes Video, Manufactured Home Communities Fact Check

Headlines like the reports above and below – properly understood – could be read in a ways that would increase confidence in Legacy vs. other Manufactured Housing Institute (MHI) publicly-traded member firms.  The reasons are more complex than this report allows for, but the linked reports will help set that stage for another time.

Warren Buffett, Affordable Manufactured Homes, Expert L.A. ‘Tony’ Kovach’s Clayton Homes Counter

 

That said, our normal disclaimers stand.  We have no position in any stock reported here and have no plan to open a position in any of these stocks soon.  That leaves us free to scrutinize a firm based upon insights that the Daily Business News on MHProNews gleans as the industry’s most-read and independent trade media.

Here’s Legacy’s original release.

 

BEDFORD, Texas, April 12, 2019 (GLOBE NEWSWIRE) — Legacy Housing Corporation (NASDAQ: LEGH) today announced that its Board of Directors has approved a stock repurchase program that will enable the Company to repurchase up to $10,000,000 of its outstanding common stock.

“This share repurchase program is a confirmation of our ongoing belief in our future and our commitment to delivering value to our shareholders,” said Curt Hodgson, Executive Chairman of the Board. “Our strong balance sheet allows us to adopt this stock repurchase program while still having resources to continue to fund our existing operations and future growth.”

The timing and amount of any shares purchased will be determined by the Company’s management based on its evaluation of market conditions and other factors. The repurchase program will be in effect until April 11, 2022.

The repurchase program will be funded using the Company’s credit capacity.  As of December 31, 2018, we had a borrowing capacity of $51.3 million under two revolving credit facilities.

About Legacy Housing Corporation

Legacy Housing Corporation builds, sells and finances manufactured homes and “tiny houses” that are distributed through a network of independent retailers and company-owned stores and are sold directly to manufactured housing communities.  We are the fourth largest producer of manufactured homes in the United States as ranked by available from the Manufactured Housing Institute. With current operations focused primarily in the southern United States, we offer our customers an array of quality homes ranging in size from approximately 390 to 2,667 square feet consisting of 1 to 5 bedrooms, with 1 to 3 1/2 bathrooms.  Our homes range in price, at retail, from approximately $22,000 to $95,000.

Statements in this press release, including Legacy’s statements about its intentions to repurchase shares of its common stock from time to time under this stock repurchase program and the potential source of funding or intended use of any repurchased shares, constitute forward-looking statements as defined in the Private Securities Litigation Reform Act.  Forward-looking statements involve substantial risk and uncertainties that may cause actual results to differ materially from expectations. Forward-looking statements represent our beliefs and assumptions only as of the date of this press release.  We disclaim any obligation to update forward-looking statements, except as required by applicable law.

Investor Inquiries:

Neal Suit, (817) 799-4906
investors@legacyhousingcorp.com

or

Media Inquiries:

Casey Mack, (817) 799-4904

pr@legacyhousingcorp.com

 

Related Reports:

Legacy Housing Announces Corporate Role Changes, Plus Manufactured Housing Market Updates

Deer Valley Homebuilders Release w/Video Underscores Surprising Clayton Homes, Berkshire Hathaway Connections

HUD Secretary Carson to Host Innovative Housing Showcase Featuring Affordable Housing Solutions

B2B Statistics, Trends 2019 – April 2019 Snapshot of Manufactured Home Professional Readers

 

 

 

Bloomberg Closing Ticker for MHProNews…

NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services.

NOTE: The chart below covers a number of stocks NOT reflected in the Yahoo MHCV, shown above.

NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).

4.23.2019DailyBusinessNewsManufacturedHousingConnectedMarketReportsBloombergMHProNews

 

Berkshire Hathaway is the parent company to Clayton Homes21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.

LCI Industries, Patrick, UFPI and LP all supply manufactured housing.

AMG, CG and TAVFX have investments in manufactured housing related businesses.

Your link to industry praise for our coverage, is found here.

For the examples of our kudos linked above…plus well over 1,000 positive, public comments, we say – “Thank You for your vote of confidence.”

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(Image credits and information are as shown above, and when provided by third parties, are shared under fair use guidelines.)

Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

To submit a news tip, please click here: iReportMHNewsTips@MHMSM.com


HUD Secretary Carson to Host Innovative Housing Showcase Featuring Affordable Housing Solutions

April 23rd, 2019 Comments off

HUDSecretaryBenCarsonHostInnovativeHousingShowcaseFeaturingAffordableHousingSolutionsDailyBusinessNewsMHProNews

Late last March, the Department of Housing and Urban Development notified MHProNews that there would be a special “Innovative Housing Showcase.”

 

That initial release is now more useful to spotlight, for reasons that will become obvious.  Let’s start with the guts of their statement.

WASHINGTON – U.S. Department of Housing and Urban Development (HUD) Secretary Ben Carson today announced that HUD will host its inaugural “Innovative Housing Showcase” on the National Mall on June 1-5, 2019, to educate policy makers and the broader public on the new housing innovations and building technologies that are addressing affordable housing challenges across the country.

The Showcase will highlight various solutions that could make housing more affordable for American families and more resilient during natural disasters. Both public and private sector entities that are interested in showcasing their technologies are encouraged to apply…to exhibit.”

WHAT: HUD to Host Inaugural “Innovative Housing Showcase”
WHEN: June 1-5, 2019
WHERE: National Mall, Washington, D.C.
DETAILS: Please visit www.hud.gov/innovative_housing.

 

Note that it doesn’t specifically mention manufactured housing. Perhaps with good reason, because for years, the Manufactured Housing Institute (MHI) failed to do what the National Association of Realtors (NAR) or the National Association of Homebuilders (NAHB) or others did.  Namely, promote the manufactured housing option, as those other associations promote their form of home ownership.

2019-04-23_1534JuneNationalHomeOwnershipMonthManufacturedHousingInstituteDailyBusinessNewsMHProNews717

MHProNews has called MHI out for this in recent years.  Even that resulted in ‘no comment.’

But given HUD’s announcement, and the decision by two of their member producers to exhibit at this upcoming event, MHI obliquely admitted their need to pivot.

According to MHI today, MHI members Adventure Homes and Skyline Champion have reserved spaces to display manufactured homes as part of the showcase and others may still participate.”

Thus, “…Homes on the Hill” Summer Legislative Fly-In on June 3 & 4. This year’s event has been rescheduled and revamped to coordinate our annual event with the manufactured homes that will be on display on the National Mall that week.”  The underlining was added to emphasize their admission that member companies apparently dragged MHI into this decision.

 

Gomer Pyle…

For shame, for shame, for shame,” was a punch line used by the character Gomer Pile, USMC played by the late Jim Neighbors, to chastise those who needed correction.

If the shoe fits…?

GomerPyleUSMCJimNeighborsDailyBusinessNewsMHProNews

 

MHI is arguably being occasionally dragged into doing their self-proclaimed jobs of representing “all segments of factory-built housing,” a way of saying that they are responsible for both post-production and production issues.  If they care about promoting the industry, then why aren’t they leading in areas like this one?

While shipments have been in a 6-month decline, why has MHI been silent in the face of problematic actions by prominent members that sparked vexing headlines?

 

JohnOliverMobileHomesSearchResultsDailyBusinessNewsMHProNews2019-04-23_1633

See the reports below the byline, offers, and notices.

 

JohnOliverMobileHomesManufacturedHousingInstituteDailybusinessNewsMHProNews2019-04-23_1614

 

A source with MHI ties suggests to the Daily Business News on MHProNews that shipment results may reflect an upturn when next month’s data comes out.  Time will soon tell.

But either way, why is MHI not promoting the ways to achieve what Richard ‘Dick’ Jennison said was possible, 500,000 new manufactured homes?

 

What Does MHI Gets High Marks For?

Arguably the answer is photo opportunities, that seem to result in no practical benefits for the industry.

 

RichardDickJennisonMHIPresidentPhotoBrianMontgomeryEnhancedPreemptionFHATitleChattelLoans1010RuleTimWilliamsDontLearnFromHistoryDailyBusinessNewsMHProNews

To learn more, see the related reports – which MHI and their attorney have been invited to correct, clarify, or confirm and to date, stand unchallenged – to see the emerging evidence and patterns of failure.

That’s this afternoon’s edition of manufactured home “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

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3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

You can click on the image/text boxes to learn more about that topic.

As Affordable Housing Crisis Rages, New HUD Code Manufactured Housing Shipments Fall, Some States Drop 35-40 Percent

Money, Minorities, Manufactured Homes – Foiling the American Dream of Affordable Housing

 

MHI’s Growth Agenda? Rick Robinson, JD, SVP Manufactured Housing Institute, Preemption Evidence, Writ of Mandamus, and Addressing HUD Code Manufactured Home Shipment Woes

Sheila Dey, Western Manufactured Housing Communities Assoc, Tells Capitol – Manufactured Homes Could Ease Housing Crisis, Report and Analysis

Rent Control & MH – Politicians “Are Carpet-Bombing Our State With Regulations That Will Deliberately Destabilize The Housing Market And Leave It Obliterated”

“Billion Dollar Empire Made From Mobile Homes,” What Washington Post’s Peter Whoriskey Didn’t Report

Lesli Gooch, PhD, Manufactured Housing Institute EVP Reveals DTS Financing Con Job

“What Are We, Chopped Liver?” MHI Member December 2018 Reactions

Subsidized Housing vs Manufactured Homes, Community Owner Marge Clark Sounds Off

MHI CEO Dick Jennison’s Pledge – 500,000 New Manufactured Home Shipments

 

“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

 

To submit a news tip, please click here: iReportMHNewsTips@MHMSM.com


Deer Valley Homebuilders Release w/Video Underscores Surprising Clayton Homes, Berkshire Hathaway Connections

April 23rd, 2019 Comments off

 

DeerValleyHomebuildersReleaseVideoUnderscoresSurprisingClaytonHomesBerkshireHathawayConnectionsDailyBusinessNewsMHProNew

Deer Valley Homebuilders (DVLY) has issued a press release that will be featured further below. But their release obliquely spotlighted several issues that could easily make Deer Valley a case study on the ways that Clayton Homes, 21st Mortgage Corporation, and Warren Buffett led Berkshire Hathaway’s ability to influence the manufactured home marketplace.  This report – using sources inside and beyond Deer Valley or the other firms mentioned – will begin to unpack the nature of the challenges faced by every independent of most any kind in the manufactured housing industry today.

 

 

Clayton Homes’ retail division, per sources, has done several million dollars annual business with Deer Valley in recent years.  That gives Clayton Homes insights into the Deer Valley operation that they may not gain as easily in any other way.

Keep in mind that the same is true for other firms that Clayton retail does business with.

As almost any independent retailer can tell you, 21st financing is a ubiquitous reality in manufactured home lending. Because of overall low totals of new manufactured home retail sales volumes – estimated at under $8 billion in 2018 for the entire industry – there are numerous consequences to those relatively low sales levels.

One of several worth noting is that lenders looking for places to do business may quickly look beyond manufactured housing, because there isn’t enough volume today to gain the interest for many larger lending firms.

To underscore that point, look no further than U.S. Bank.

U.S. Bank had a successful and profitable manufactured housing financing program. But U.S. Bank nevertheless still pulled the plug on their lending program in manufactured housing. Why? Their stated reasons noted the combination of factors which included:

  • relatively low total retail sales volumes,
  • regulatory, and other perceived risks.

What money U.S. Bank made in manufactured home lending was not worth those perceived risks and factors, per both published and insider sources associated with their largely shelved national finance program.

Note that the ‘increases’ in total manufactured home sales volumes since they pulled out of the market has not yet been sufficient to tempt U.S. Bank to return to manufactured home lending. These are all sobering signals to thoughtful industry professionals.

These are among the kinds of nuances and minutiae that time-pressured mainstream journalists – along with others commenting on manufactured housing – are likely to be unaware of or easily digest, even if they are getting input from manufactured home industry sources. And what If those journalists take the easy step of calling the Manufactured Housing Institute? Hold that thought for later, below.

Then, there’s the ‘reputation,’ ‘stigma,’ or ‘image’ of the HUD Code manufactured housing industry.

Journalists are people too. Stating the obvious can bring clarity to issues. ‘Reports’ such as Last Week Tonight with John Oliver’s satirical hit video on manufactured housing arguably has an outsized influence on others in media.

Unless a journalist or media outlet is motivated to look more closely, it’s like challenging any mainstream narrative that could well have a strongly differing worldview. How many will have the chutzpah to bring forward a contrarian position – however fact-based – in the face of a media dominated by only a handful of mega-corporate interests?

 

MediaLandscapeRecodeApril2019DailyBusinessNewsMHProNews

 

Frank Rolfe, who with his partners in their operations has sparked numerous controversies of his own before Oliver’s spotlighted video hit, was nevertheless correct about several things with respect to mainstream media reporters. The video clip below and the quotes by Rolfe linked here are just some of the ways that media has been given the wrong impression.

 

 

It is an entirely fair question to ask, how has Rolfe and his partners influenced the media impression of manufactured home communities and the industry at large? Beyond the Oliver video, a sense of that can be had from the video below, which on this date has had over 1.8 million views.

 

 

Publisher L. A. ‘Tony’ Kovach’s column in the Jacksonville newspaper Florida Times Union plus others in the Sunshine state that carried the same linked commentary noted the following common thread.  The problematic firms in Oliver’s misnamed “Mobile Homes” viral video report is the Manufactured Housing Institute (MHI) and Berkshire Hathaway brands in manufactured housing.  A relatively few ‘big boy’ brands and operating principles are creating an outsized negative influence on the impression made in the mainstream media. That same Op-Ed by Tony Kovach also noted the need and value of manufactured homes, and the connection to the also viral “Seattle is Dying” video, which can be accessed in the report linked via the text-image box below.

 

Why is Seattle Dying? Affordable Housing, Misplaced Compassion, and Manufactured Homes

 

It is Warren Buffett led Berkshire’s money that can be traced through so-called ‘dark money’ trails to “Manufactured Housing Action” or MHAction. The ‘white paper’ flashed by Oliver in the video was co-authored and co-branded by MHAction.

 

MHActionPrivateEquityGiantsConvergeManufacturedHomesLastWeekTonightJohnOliverMobileHomesVideoStillMHProNews

You build a case, by laying out the evidence, one fact at a time.

 

Rephrased, Buffett, Berkshire brands, MHI, key MHI members, and MHAction – by a combination of action and inaction – can stoke headwinds that are entirely unforeseen by most independents. Why? As a number of independents have told MHProNews, they are so focused on their day-to-day efforts, that they have little time to ponder such macro issues.

Those that do know, or have begun to grasp the matter, already had a healthy respect born out of fear and necessity for 21st, or the TRU line of homes that Clayton has grabbed serious market share with.

 

ClaytonHomesTunicaShowTRU13.3PercentHUDCodeMarketShareTotalNonBig3Production20PercentClaytonHomesLogoMHProNewsLogo600

 

The Final Place Setting on Today’s DVLY Media Release Table…

In a more normal world, or less manipulated marketplace, home such as Deer Valley’s would be flying off the production lines. Absent the influences of media reports like John Oliver’s “Mobile Homes” video, well informed retail buyers would be lined up to buy appealing yet affordable housing products like theirs. Bear in mind that just 5 years before Buffett pulled the trigger on manufactured housing by acquiring Clayton and other industry brands, manufactured housing was selling 4 times more homes than the industry is today.

 

3ErasMobileHomesManufacturedHomesManufacturedHousingImprovementActEraSkylineChampionShipmentProductionGraphicMHProNews

In 1998, manufactured homes (MH) outsold RVs by some 3 to 2. In 2017, RVs outsold MHs by some 5 to 1. RVs recovered far more quickly from 2008. The facts raise questions. One, is the effectiveness of MHI as the post-production or ‘umbrella’ association in the country. The other question is more sobering. Has Buffett-Berkshire “Moat” strategies kept manufactured home production at historically low levels to allow a few big boy brands to consolidate others at a discounted ‘value’ by MHI insiders?

 

Other brands beyond Deer Valley could be named here, such as Solitaire Homes, which for decades has built and sold HUD Code manufactured homes via their own vertically integrated retail locations.

Why isn’t Solitaire – or any other independent producers – doing significantly more business than they in fact are doing? The vexing answers are found in the items linked from within this report, or in the related reports linked after the byline and notices further below.

The influence of misinformed media and a misguided public on the housing marketplace isn’t just in the U.S. Canadians and Austrians are among those moved by reports about manufactured homes that are coming out of the U.S.A.

It is with this backdrop that one of the following linked 300 word summaries in mainstream media ought to be carefully considered.

 

  Jacksonville

  Gainesville

  Lakeland

  Winter Haven

 

In the light of such overbearing realities, a press release by Deer Valley or anyone else in the industry to mainstream media gets only a passing look by most writers.

That’s more than a shame.

The impact isn’t only on Deer Valley, but on essentially any independent one might name. This post outlines a tragedy in our nation, because millions are seeking the affordable homes that Deer Valley or numerous other independent builders of any price-point HUD Code manufactured homes produce.

 

DeerValleyHomebuildersMossyOakSeriesVideoStillDailyBusinessNewsMHProNews2

Still from DVLY video. Their new video is high quality, and makes a positive portrayal of the target audience and model home toured.

 

Those points noted, here below their appealing new video is the Deer Valley press release.

 

 

Deer Valley Partners with Mossy Oak to Create the First-Ever Nativ Living Manufactured Home

GUIN, Ala., April 19, 2019 /PRNewswire/ — In a world of buzzing smartphones and endless emails, outdoor enthusiasts know that there’s nothing like spending time in nature to take a break from the daily grind. That’s why Deer Valley has partnered with Mossy Oak’s Nativ Living Series to help bring the beauty of nature indoors through the creation of the “Robin’s Nest”: a three bedroom, two bath manufactured home for those whose passion for the outdoors inspires them to bring those elements inside.

Deer Valley Homebuilders partners with Mossy Oak to bring you the Nativ Living Series of homes!

Deer Valley’s affordable, high quality homes and commitment to environmentally-friendly construction practices makes a partnership with Mossy Oak a natural fit,” says Ronnie “Cuz” Strickland, Senior VP at Mossy Oak.

The Robin’s Nest is a 1,920 square foot, first-of-its-kind prefab home which combines Mossy Oak’s signature nature-focused designs with Deer Valley’s top-of-the-line construction, ensuring that homes are built using the highest quality construction materials in a climate-controlled factory facility.

We’re proud to partner with Mossy Oak to create an ideal home for any sportsperson, whether you’re looking for the perfect family retreat or a new deer camp headquarters,” says Joey Aycock, Director of Sales at Deer Valley Homebuilders.

Because your home should be every bit as enjoyable as a day spent in the woods.

Stay tuned for the construction of three variations of the Robin’s Nest, coming soon!
WL-MOIL-7206 – “Robin’s Nest Outdoor Closet”
WL-MONL-7206B – “Robin’s Nest Man Cave”
WL-MONL-8037 – “Robin’s Nest 4 Bedroom”

Deer Valley Homebuilders
Deer Valley Homebuilders is the number one source for quality manufactured homes that are heavy-built to last a lifetime. 

Mossy Oak Nativ Living
Mossy Oak Nativ Living is for those who are drawn to the beauty of nature and whose passion for the outdoors inspires them to bring those elements into their home. Using textures, colors, elements and designs inspired by nature, Mossy Oak Nativ Living offers a variety of products to complement any cabin, home or lodge.

 

 

DeerValleyHomebuildersMossyOakSeriesVideoStillDailyBusinessNewsMHProNews

Another video still from their new production in conjunction with Mossy Oaks.

###

Deer Valley (DVLY) is one of the stocks tracked in our evening manufactured housing market report. Last night’s data is linked here.

 

The Wrap  

A competing trade media site approached our publisher at an event at the Tunica Show in March, 2019. With others in earshot, that competing professional objected to the statements in the graphic that follows below, thinking that they were targeted at their work product. In response, Tony Kovach explained that Clayton Homes, as well as other brands or sites, use 3D visual tours, high-quality videos, and other eye-catching images.

So the comments that follow aren’t a put down of any specific company. Rather, it is an observation that is objectively and demonstrably true. Until the core issues are addressed, the impact of great visuals will sadly be nominal.

There is widely acknowledged affordable housing crisis. Manufactured homes as an industry are underperforming. The shipment data reflects that point.

 

Febuary2019NewHUDCodeManufacturedHousingShipmentData

That begs the question, why?

 

LATonyKovachHenryFordQuotesPrettyPicturesAchieveGoalsDailyBusinessNewsProNews

 

That’s this morning’s episode of manufactured home “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

You can click on the image/text boxes to learn more about that topic.

Warren Buffett, Affordable Manufactured Homes, Expert L.A. ‘Tony’ Kovach’s Clayton Homes Counter

HBO’s John Oliver on Last Week Tonight Mobile Homes Video, Manufactured Home Communities Fact Check

 

Why is Seattle Dying? Affordable Housing, Misplaced Compassion, and Manufactured Homes

 

Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

 

HUD Study, Analysis of Zoning Discrimination Against Manufactured Housing Sought

 

“The Illusion of Motion Versus Real-World Challenges”

To submit a news tip, please click here: iReportMHNewsTips@MHMSM.com


B2B Statistics, Trends 2019 – April 2019 Snapshot of Manufactured Home Professional Readers

April 22nd, 2019 Comments off

B2BstatisticsTrends2019April2019SnapshotManufacturedHomeProfessionalReadersDailyBusinessNewsMHProNews

Research compiled from several sources as reported by Get Codeless yielded the following bullets about blogging trends and related business to business (B2B) marketing data.  The importance of their factoids will be more apparent further below.

 

Latest Blogging Statistics and Trends in 2019:

 

  • The average blog post length is 1,050 words
  • The average word count of top ranked content in Google is between 1,140-1285 words
  • On average, only 18% of companies’ blog posts are over 750 words
  • Longer, in-depth blog posts generate 9x more leads than short ones

 

  • The average blog post takes 3 hours 16 minutes to write
  • Blog titles with 6-13 words get the most consistent amount of traffic and hits
  • 64% of B2B marketers outsource blog copywriting
  • Negative messaging can result in a 63% click through rate lift over more positive ones

 

  • Content marketing will be a 300 billion dollar industry by 2019
  • Content marketing costs 62% less than traditional marketing endeavors yet generates 3x the amount of leads
  • The median annual spend on content marketing in 2015 was 1.75 million for large companies
  • B2B marketers spend 39% of their budget on content marketing

 

  • Companies that implement content marketing strategies see 6x higher conversion rates than those who don’t
  • Content marketing produces 3x the amount of leads as traditional marketing
  • The demand and use of infographics has increased 800% in the last year
  • 78% of consumers trust your brand if you create more customized content

 

Against that backdrop, consider the traffic report on MHProNews top 2 cPanels, as reported by Webalizer this morning at the date/time as shown further below.

Data requires context to be relevant. Keep in mind that our industry, per Cavco Industries data, has about 75,000 full time workers.

There’s no known industry statistic on what percentage of those workers are management or decision makers, vs. performing tasks that are less likely to be attracted to a site like this.  But it is arguably clear that the lionshare of those decision makers from MHVille are on MHProNews routinely, per third-party data, as shown.

As Barry Cole put it:

BarryColeMHInsuranceRVMHHallofFameCongratsManufacturedHomeIndustryMHProNews

Note, Barry Cole’s prior anniversary kudos message raises an important point. Most publications in the MH space failed or closed years ago. Some have since tried to make the cut, inspired by MHProNews’ success. Some noteworthy efforts have also since been suspended. MHProNews has stood the test of time, and the slings and arrows of the industry’s outrageous fortunes.

 

With that introduction, let’s look at MHProNews site data per Webalizer on this date.

Summary Period: April 2019
Generated 22-Apr-2019 07:01 CDT

 

Daily Avg

Hits Files Pages Visits
9606 8244 8492 3555
Apr-19 75132 60793 44953 8500
53445 12055

 

To date in April 2019, of those estimated 75,000 full time workers in MHVille, there are over 12,000 daily visits here on MHProNews and over 53,000 pageviews. Considering MHProNews typically publishes about 4 new posts during the week, it is noteworthy that 4.43 pageviews per visitor.  That means previously published content is being routinely viewed too.

The monthly totals for April 2019 are as follows.

 

Monthly Totals

Sites KBytes Visits Pages Files Hits
2637 5186994 78221 186831 181387 211340
32499 77265286 187011 988987 1337465 1652919
265232 1175818

 

Yes, you are seeing those spotlighted totals correctly.  There have been 265,232 visits, and 1,175,818 million pages viewed on MHProNews so far in the month of April, 2019.

Because of how Webalizer’s data is organized during a given month, the totals below are somewhat less than 51 weeks. That said, here are the ‘annual’ totals.

 

KBytes Visits Pages Files Hits
55388431 633487 1725580 1856922 2129217
1300268060 2800961 15092795 21062077 25999753
1.36E+09 3434448 16818375 22918999 28128970

 

There’s been 3.434 million visits in the ‘annual’ snapshot, and over 16.8 million pages viewed here on MHProNews.

 

Diving Deeper

Note that MHProNews has a mix of troubling or ‘bad’ news, along with ‘good’ news.  Now, recall the data point from Get Codeless, above.

  • Negative messaging can result in a 63% click through rate lift over more positive ones

Let’s flashback to an on-the-record comments by Legacy’s Casey Mack.

CaseyMackLegacyHousingManufacturedTinyHomesKudosMHProNews

Now, recall the bullet above:

  • The demand and use of infographics has increased 800% in the last year

Do you see the relationship?  Keep in mind, Mack is Legacy’s digital marketer.

Then, let’s consider again a few more quotes from Get Codeless.

  • 78% of consumers trust your brand if you create more customized content
  • The average blog post length is 1,050 words
  • The average word count of top ranked content in Google is between 1,140-1285 words

Then consider this on-the-record comment from an independent.

DearTonySoheylaNoGreaterResourceSpeakstoIssuesOpportunitiesWeFaceAsIndependentRetailersGusRodriguezTejasHomesTX

Gus’ message came in response to a series of exposes on issues within manufactured housing, as well as tips, strategies and opportunities.

While we mix-it-up on the length of posts, a number of articles on the Daily Business News on MHProNews are often in those longer categories that get more readers.

  • On average, only 18% of companies’ blog posts are over 750 words
  • Longer, in-depth blog posts generate 9x more leads than short ones

Let’s take on more quote from Legacy’s Mack.

CaseyMackTonySoheylaMHProNewsTeamFirstCallDailyBusinessNewsMHProNews

MHProNews uniquely:

  • Follows the money.
  • Follows the facts, evidence, uses logical analysis, and looks at historic trends.

Nor does this site merely regurgitate the Arlington, VA based Manufactured Housing Institute (MHI) talking points that Omaha-Knoxville and ‘big boy’ firms want to promote. Rather, we consider what they and their affilates say in the light of facts, evidence, and results.

One more set of data, this time according to MailChimp.

  • MHProNews has a 227.8 percent higher click through rate on our emailed headline news than others in “media and publishing” mailing lists.
  • The open rate for MHProNews is 120.8 percent higher than others in “media and publishing.”

While mainstream news media readership is down, per the Pew Research report below in 2018, MHProNews readership has been rising.

PewResearchMediaEngagement2017vs2016DailyBusinessNewsMHProNews554

There are more reasons why MHProNews is the runaway #1 most-read trade media. But the facts above are important not only to marketers, but to the industry at large for several reasons.  This is where professionals from manufactured home operations of all sizes come.  A percentage of those readers are researchers, investors, advocates, and public officials.

The more MHProNews has focused on the issues that others shy away from in industry publishing, the higher MH Professional readership and engagement have become.

Febuary2019NewHUDCodeManufacturedHousingShipmentData

2018-12-10_0949SkyChampionManufacturedHousingShipmentHistoryDailyBusinessNewsMHProNewsNov2018

It is self evident to those who look at history and the facts that the industry is under-performing. Several MHI member companies have said as much, in their own IR presentations. Rollohome went from zero to 60,000 new homes shipped in 2 years. What was done before can be done again, better, faster, and with sustainable results, thanks to existing laws.

You can’t fix problems that is being obscured by much of the rest of the industry’s media and a number of MHI affiliated trade groups. Who says?  How about Zig Ziglar?

 

ProblemSolvingZigZiglarFirstStepRecognizetheProblemExistsNextIsProblemOurResponsiblityProblemSolvingVeryImportantDailyBusinessNewsMHProNews

Thanks for being a reader.  For those looking to market to the manufactured home industry’s largest and most-engaged professional audience, click here.

 

LATonyKovachHenryFordQuotesPrettyPicturesAchieveGoalsDailyBusinessNewsProNews

That’s tonight’s edition of manufactured home “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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To submit a news tip, please click here: iReportMHNewsTips@MHMSM.com


State of Blue-Collar Workforce White Paper, Plus Manufactured Home Stock Updates

April 22nd, 2019 Comments off

CNNmone4.22.2019ManufacturedHomeStocksMarketsReportsMHProNewsAs a debate is stirred by several Democratic 2020 presidential hopefuls about ‘free college,’ or student loan debt forgiveness, a recent report spotlighted positive news about the blue-collar sector. On a day when 2 of the 3 major markets rose, and industry stocks closed largely lower, that white paper on the State of Blue-Collar Workforce is our featured item this evening.

 

If you’re new, already hooked on our new spotlight feature – or are ready to get the MH professional fever – our headline report is found further belowafter the newsmaker bullets and major indexes closing tickers.

 

The evolving Daily Business News market report sets the manufactured home industry’s stocks in the broader context of the overall markets.  Headlines – at home and abroad – often move the markets.  So, this is an example of “News through the lens of manufactured homes, and factory-built housing.” ©

Part of this unique evening feature provides headlines – from both sides of the left-right media divide – which saves busy readers time, while underscoring topics that may be moving investors, which in turn move the markets.

Readers say this is also a useful quick-review tool that saves researchers time in getting a handle of the manufactured housing industry, through the lens of publicly-traded stocks connected with the manufactured home industry.

This is an exclusive evening or nightly example of MH “Industry News, Tips and Views, Pros Can Use.” © It is fascinating to see just how similar, and different, these two lists of headlines can be.

Want to know more about the left-right media divide from third party research?  ICYMI – for those not familiar with the “Full Measure,” ‘left-center-right’ media chart, please click here.

 

Select bullets from CNN Money…

  • Oil jumps on Iran crackdown
  • The cost of oil shoots above $65 a barrel as the White House vows to bring Iran exports to zero
  • LIVE UPDATES Oil closes at a 6-month high
  • Tesla investigates after car appears to explode in China
  • Deadly attacks could cause serious damage to Sri Lanka’s economy, which depends on tourism
  • Sri Lanka’s social media ban enters its second day
  • Carlos Ghosn is charged for the fourth time
  • Huawei posts 39% increase in revenue and claims more 5G firsts
  • Yes, you have to send a thank you note after your interview. Here’s what to say
  • PERSPECTIVES Corporate greed is accelerating climate change. But we can still head off disaster
  • Danish retail billionaire loses 3 children in Sri Lanka attacks
  • Kraft Heinz appoints new CEO
  • Roy Disney’s granddaughter thinks Bob Iger’s paycheck is ‘insane’
  • Samsung delays Galaxy Fold launch after early models broke
  • PERSPECTIVES Lyft exec: We’re facing a climate crisis while the government looks the other way
  • Tesla’s new Autopilot is amazing — but please keep your eyes on the road
  • Hyundai’s Genesis unveils its vision for a teeny electric luxury car
  • GM to reveal a radically new Corvette
  • Uber and Lyft may look the same, but their visions are not
  • Self-driving cars are now on the streets of Hamburg
  • How to look for a new job when you already have one
  • The best time to bring up salary when job interviewing
  • How to know what it’s really like to work at a company
  • The right way to ask for a job reference
  • The art of writing the perfect goodbye note

Select Bullets from Fox Business

  • Disney heiress: Bob Iger’s $65M payday is ‘insane’
  • Warren jail time proposal for CEOs would radically change the law, Judge Napolitano says
  • Uber, Lyft low ride-sharing fares is over, analyst says
  • WATCH: Social Security to run out of money in 2035
  • Trump will not nominate Herman Cain for Fed seat
  • Boston Beer stock spike on seltzer drink sales
  • Plant-based meat startup Beyond Meat to raise $184M in IPO
  • Elizabeth Warren wants to ‘cancel’ student debt for millions
  • IRS audits may start to target more wealthy taxpayers
  • Bed Bath & Beyond overhauls board after investor backlash
  • Millennials feel they face more financial woes than other generations
  • Michael Phelps teams up with Colgate to champion Earth Day
  • When can you retire? Retirement experts weigh in
  • US Democratic Rep. Seth Moulton launches 2020 presidential bid
  • Earth Day: Risks, deals and brands trying to make a difference
  • Venmo nears deal with Synchrony to offer its own branded credit card
  • An inside look at the rise and fall of Theranos and Elizabeth Holmes
  • A homebuyer’s market? Where sellers are losing their advantage
  • Amid minimum wage debate, Trump is giving Americans a raise right now
  • US to end Iran sanctions waivers: What it means for gas prices and your wallet
  • Democrats, their presidential candidates divided into 3 groups: Varney
  • Trump sues to block House Democrat’s subpoena seeking his financial information
  • The potential risks to Democrats from investigation fatigue
  • The risks Iran will try to wait out the Trump administration
  • JPMorgan Chase announces first winning cities in $500 million AdvancingCities initiative
  • Ray Dalio gives Connecticut $100 million, state’s largest gift ever
  • James Patterson donates $1.25 million to classroom libraries

Today’s markets and stocks, at the closing bell…

9MarketIndicatorsYahooFinance4.22.2019DailyBusinessNeawsManufacturedHousingIndustryStocksMarketsReportsDataMHProNews

 

Today’s Big Movers

For all the scores and highlights on tracked manufactured home connected stocks today, see thBloomberg graphic, posted below.

Today’s MH Market Spotlight Report – 

It goes without saying that many of the jobs performed in the manufactured housing sector are blue collar jobs. So this report sheds useful light on those trying to get their head around various trends and claims.

 

stateofBlueCollarWorkforceWhitePaperPlusManufacturedHomeStockUpdatesDailyBusinessNewsMHProNews

 

When a white-paper is produced that is useful to a firm, organization, or industry the norm is to publicize it.

 

BlueCollarWorkersWhitePaperQuoteDailyBusinessNewsMHProNews

That’s being painfully proven by Manufactured Housing Action (MHAction), which co-authored a so-called white paper on private equity firms behavior in MHVille. But when MHI produced a report that claims to demonstrate customer satisfaction, instead of publicizing it, they hide it behind a member login? What do you call that kind of odd behavior?

We’ll let that question hang, as we turn to the white paper by Express Employment Pros on the state of the blue collar workforce.

UnderReportedStoryBlueCollarWorkerSatisfactionExpresssProWhitePaperDailyBusinessNewsMHproNewsHere’s the lead to their release for the white paper.

Previously a declining sector of the United States workforce, blue collar jobs are growing at the fastest rate in nearly three and a half decades, yet workers are scarcer than ever, according to studies from The Washington Post and The Conference Board, respectively. This unique combination of circumstances creates significant new opportunities for Americans who may not have a college education. And, as they look to invest in a career, they face a question: is taking a blue collar job a smart decision?”

 

99PercentSelfEmployedBlueCollarWorkersLoveBeingTheirOwnBossStateofBlueCollarExpressProsDailyBusinessNewsMHProNews

 

The screen captures are data points and/or pull quotes from the survey that produced the white paper.

BlueCollarRosierOutlookStateBlueCollarWhitePaperExpressProsDailyBusinessNewsMHProNews

MajoritySaySomethingPositiveStateofBlueCollarWorkersExpressProsMHProNEws

The balance of the well illustrated white paper can be downloaded at this link here.

StateofBlueCollarWorkforceWhitePaperExpressProsManufacturedHousingDailyBusinessNewsMHPronews

Bloomberg Closing Ticker for MHProNews…

NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services.

NOTE: The chart below covers a number of stocks NOT reflected in the Yahoo MHCV, shown above.

NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).

4.22.2019DailyBusinessNewsManufacturedHousingConnectedMarketReportsBloombergMHProNews

Berkshire Hathaway is the parent company to Clayton Homes21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.

LCI Industries, Patrick, UFPI and LP all supply manufactured housing.

AMG, CG and TAVFX have investments in manufactured housing related businesses.

Your link to industry praise for our coverage, is found here.

For the examples of our kudos linked above…plus well over 1,000 positive, public comments, we say – “Thank You for your vote of confidence.”

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsWe Provide, You Decide.” © ## (News, analysis and commentary.)

(Image credits and information are as shown above, and when provided by third parties, are shared under fair use guidelines.)

Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

To submit a news tip, please click here: iReportMHNewsTips@MHMSM.com


“Less Waste, Better Buying” – Earth Day and Manufactured Housing Image-Building

April 22nd, 2019 Comments off

 

LessWasteBetterBuyingEarthDayManufacturedHousingImageBuildingManufacturedHomeProNews

The conventional housing seller or buyer’s wisdom, pardon the pun, is that manufactured homes cost less because they are “cheaper.”

 

How does the industry respond to that common concern?

A pair of Manufactured Housing Institute (MHI) member producers responded to questions on that topic today, to MHProNews or to MHLivingNews. 

On Earth Day, here’s what a MHI-only (i.e.: not a member of the Manufactured Housing Association for Regulatory Reform) member producer said in a text message, in explaining why a HUD Code home costs so much less than a conventional site built home.

MHImemberProducer2019-04-22_1541DailyBusinessNewsMHproNews

“Labor cost much higher [on conventional housing] as well and seems to be growing” is a topic that another MHI builder told MHLivingNews about today, as part of their Earth Day comments, see that at the link here or below.

While MHI might publish a press release before Earth Day is done, it is now approaching 4 PM ET. The latest search on this topic today resulted in the following.

Given the sad outcome in the last two weeks since John Oliver’s viral – and misnamed – “Mobile Homes” video – it should be stunning to MHI believers that their association failed on even such a basic effort on this topic.

But let’s look at the positive for the industry today – not found by the Arlington, VA based post-production association that claims to represent “all segments of factory-built housing” – but rather, provided by our public-focused sister site, on Manufactured Home Living News.  That link to the left or below the byline is one share with those seeking greener homes.

EarthDayManufacturedHomeSearch4.22.2019DailyBusinessNewsMHProNews

 

That’s this afternoon’s edition of manufactured home “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

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Manufactured Housing – Greener Savings by Design – Earth Day Opportunities Missed?

 

 

 

 

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“Baseless Discrimination Against HUD Code Manufactured Homes”

April 22nd, 2019 Comments off

BaselessDiscrminationAgainstHUDCodeManufacturedHomesMHARRDailyBusinessNewsMHProNews

In a release to the Daily Business News on MHProNews, the Manufactured Housing Association for Regulatory Reform (MHARR), is pressing the Department of Housing and Urban Development (HUD) to repeal the use of their “Formaldehyde Health Notice.”

 

MHARR’s statement says in part that they opposed the “baseless discrimination against HUD Code manufactured homes with respect to formaldehyde emissions and related mandates…” because “…there is no legitimate basis whatsoever, for exempting site-built homes, but not manufactured homes from the definition of a “finished good…”

Their full release is as shown below.

MHARRNEWSheaderDailyBusinessNewsMHProNews

MHARR SUPPORTS PROPOSED REPEAL OF HUD “FORMALDEHYDE HEALTH NOTICE”

 

APRIL 16, 2019

 

 

TO:                 MHARR MANUFACTURERS

                        MHARR STATE AFFILIATES

                        MHARR TECHNICAL REVIEW GROUP (TRG)

 

FROM:           MHARR

 

RE:                 MHARR SUPPORTS PROPOSED REPEAL OF 

HUD “FORMALDEHYDE HEALTH NOTICE”

 

 

The Manufactured Housing Association for Regulatory Reform (MHARR), in comments filed with the U.S. Department of Housing and Urban Development on April 16, 2019 (copy attached), has voiced its support for the proposed repeal of the red “Formaldehyde Health Notice” required to be “prominently displayed” in every HUD-regulated manufactured home (but not other types of homes) since 1984, pursuant to 24 C.F.R. 3280.309.  The repeal of the “Health Notice on Formaldehyde Emissions” mandate is part of a broader HUD-proposed rule, which – as required by the Formaldehyde Standards for Composite Wood Products Act of 2010 – would conform HUD manufactured housing standards concerning formaldehyde standards, testing and labelling with standards adopted generally by the U.S. Environmental Protection Agency (EPA) for composite wood products in accordance with that law.

 

While MHARR has long advocated the repeal of the HUD formaldehyde notice as a discriminatory imposition on manufactured homes constructed with the same materials as other types of homes not subject to any such mandate, and specifically called for the repeal of the HUD “Health Notice” in 2013 comments to EPA, the proposed repeal of the HUD “Health Notice,” in and of itself, does not end the longstanding practice of baseless discrimination against HUD Code manufactured homes with respect to formaldehyde emissions and related mandates.  Rather, that pattern and practice is continued with the EPA standards (and the parallel HUD proposed standards) insofar as HUD-regulated manufactured housing is designated as a “finished good,” and therefore subjected to certain related regulatory requirements, while site-built homes are expressly exempted from the definition of a “finished good” contained in EPA’s 2016 final rule on formaldehyde standards.  As MHARR noted then, and continues to press with relevant agencies and federal officials, there is no legitimate basis whatsoever, for exempting site-built homes, but not manufactured homes from the definition of a “finished good,” particularly when no such exemption was contained in EPA’s original proposed formaldehyde rule.

 

Accordingly, while MHARR supports the repeal of the discriminatory HUD “Formaldehyde Health Notice,” it continues to strongly object to EPA’s blatant double-standard – and continuing discrimination against manufactured housing – with respect to the “definition of a “finished good” and formaldehyde mandates related thereto.

 

In the event that you wish to comment individually on this matter, please feel free to reference or quote MHARR’s attached comments.

 

 

cc: HUD Code Industry Manufacturers, Retailers and Communities

 

 

 

Manufactured Housing Association for Regulatory Reform (MHARR)

1331 Pennsylvania Ave N.W., Suite 512

Washington D.C. 20004

Phone: 202/783-4087

Fax: 202/783-4075

###

 

That’s this morning’s edition of manufactured home “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

You can click on the image/text boxes to learn more about that topic.

To submit a news tip, please click here: iReportMHNewsTips@MHMSM.com