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Home > Affordable Housing, Analysis and Commentary, Association, Marketing Sales Management, News, People > Minnie Driver, Millionaires, and Billionaires – Debunking “Housing for the Poor” Image of Manufactured Housing

Minnie Driver, Millionaires, and Billionaires – Debunking “Housing for the Poor” Image of Manufactured Housing

March 13th, 2019

MinnieDriverMillionairesBillionairesDebunkingHousingforthePoorImageofManufacturedHousingDailyBusinessNewsMHProNews

Sorry, but there must be serious changes made at the post-production ‘efforts’ by the Manufactured Housing Institute (MHI) to ‘promote’ manufactured housing. One of them is how the Arlington, VA based trade group presents ‘facts’ about the residents our industry seeks and serves.

 

As an article earlier today reflected what the market potential is for manufactured homes.  Properly understood, it is nothing short of stunning.  ICYMI, see that via the linked text-image box below.

 

Investors, Professionals, Planners, Advocates – Examining Affordable Manufactured Home Industry Market Potential

 

The Truth Well Told?

While it is true that millions who own a pre-HUD Code mobile home or post-code manufactured home earn less than residents of other forms of housing, that sends a potentially problematic message to those who may have their nose in the air. MHI – or anyone else – ought to use that data point with caution.

It is a good thing that our industry can serve the working class, and those with lower incomes.  That the working class can qualify for a modern manufactured home ought to be celebrated. But it is a foolish thing to artificially limit the industry to serving only those fine economic groups. The industry should serve them all, and ought to work for financing that is appropriate, not only for the Clayton Homes backed ‘new class of homes.’ ICMYI, see the troubling report below.

 

DTS Manufactured Home Lending Committee Member Says MHI in “Unholy Alliance” to Divert Needed GSE Support Away from Manufactured Housing

 

The wizards of Arlington – who boldly claimed that they reached an audience of some 84,000,000 Americans with their advertorials, and millions more via Facebook,  clearly didn’t think that claim through.  If it were true, the historical poor results in recent years proves that MHI’s concept of ‘marketing and promotion’ did not resonate with the audience.

Drilling Down on State Manufactured Housing Shipment Data, Shocking Revelations, Warning Signs

Even more troubling, the already low numbers are now sliding in recent months.   Skyline Champion is right.  The industry has upside.  But will that be achieved by the current ‘leadership’ in Omaha-Knoxville-Arlington?

 

2018-12-10_0949SkyChampionManufacturedHousingShipmentHistoryDailyBusinessNewsMHProNewsNov2018

During an affordable housing crisis, the facts and trends are an alarming wake up call for those who think long term.

 

ManufacturedHousingInstituteLogoMHILogoScreenCpaturesMHIvideostatisticalclaimsDailyBusinessNewsMHproNews

Since this collage from MHI information was produced, it is now known that the industry finished 2018 with thousands of homes less than 100,000, under 97,000 new HUD Code homes were produced in 2018. But MHI feels no shame, why not?

 

No one thing explains everything about the headwinds manufactured housing faces. But poor communications about some great facts about manufactured homes and who owns them has to be part of the problem.

Among the more popular articles on MHLivingNews are those about movie stars and the rich and famous who own a manufactured home. Of course.

The newest article on MHLivingNews features Minnie Driver, but also sheds light on other “rich and frugal” residents of modern manufactured homes.

 

Celebrities, Millionaires, Billionaires and Their Appealing Manufactured Homes

 

Check it out on Manufactured Home Living News at the link above.  Why not share that link with your circle and prospects? When more professionals and shoppers know about the rich and frugal who own manufactured homes and love them, don’t be surprised when more Americans start buying new manufactured homes.

Celebrities owning manufactured homes could also make an impression with public officials too.  After all, they often get star struck too.  “We Provide, You Decide” © ## (News, analysis, commentary.)

 

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

Positive, Uplifting Third-Party Reports Favor Modern Manufactured Housing, So What’s Going Wrong?

DTS Manufactured Home Lending Committee Member Says MHI in “Unholy Alliance” to Divert Needed GSE Support Away from Manufactured Housing

Drilling Down on State Manufactured Housing Shipment Data, Shocking Revelations, Warning Signs

MHI’s Growth Agenda? Rick Robinson, JD, SVP Manufactured Housing Institute, Preemption Evidence, Writ of Mandamus, and Addressing HUD Code Manufactured Home Shipment Woes

Warren Buffet’s Quotable Quotes on Business, Institutions, Behavior, and News Reporting

 

Conquest Capitalism – Thoughts of Chairman Warren Buffett – Billionaires Campaign to Control Trillion Dollar Affordable Housing Market

Warren Buffett’s Moat, Understanding Manufactured Housing Requires Grasping Strategic Economic Moats

“Tug of War” – Manufactured Home Community Legislation – “Vicious Cycle Goes On,” Impacting Industry, Home Owners, and Potential Buyers

 

HUD Code Manufactured Home Production Decline Persists – Time For Action Not Excuses

“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

 

 

 


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