Click here to send MH news, tips, links, documents, facts
or factory-built housing related news story suggestions.

Home > Analysis and Commentary, Association, Company News, home buyers, Manufactured Housing Industry, media ignorance, News > LinkedIn, Manufactured Housing, and Manufactured Home Industry Professional Insights

LinkedIn, Manufactured Housing, and Manufactured Home Industry Professional Insights

October 8th, 2018

 

LinkedInLogoManufacturedHousingManufacturedHomeprofessionalsDailyBusinessNewsMHProNewsLogo

 

LinkedIn is a useful tool in several respects, one which thousands of manufactured home industry professionals enjoy.

 

While Facebook certainly has more MH professional users, LinkedIn provides a different look, feel, features, and experience.

Social media in many respects is ‘public,’ so on publicly posted messages, there is no expectation of privacy.  But so as not to discourage industry comments in social media, this Daily Business News on MHProNews item will not spotlight specific names in this post.

On a recent post by MHProNews on LinkedIn, a self-described Clayton Homes devote protested our coverage of a specific article that featured a mainstream media report by an ABC News affiliate.

That’s fine, it is her right, and our publisher thanked her for her comments. In fact, it sparked a useful discussion, worth reading. Let’s begin with the back ground.

ABC video reflected significant service problems on a manufactured home sold by one of their TRU producers.  As our publisher – L. A. ‘Tony’ Kovach – explained to that pro-Clayton industry professional on LinkedIn, this trade publication has for years done fact-checks, analysis and commentary on mainstream media reports about other companies in manufactured housing.  Perhaps she didn’t carefully read that article or view that video, because the video was used in part to turn lemons into lemonade.

Clayton is therefore no exception to our coverage of problems attributed to an industry company that has drawn mainstream media attention, and/or our analysis of such coverage and news.  As the largest producer and retailing company in our industry, Clayton no doubt gets more such coverage, but that is true in mainstream media too.

 

How Hot Is That Clayton Homes Story?

That story about Clayton’s service complaints is far and away the most popular read on MHProNews at this moment in October.  To understand the following data, as we’ve explained previously, MHProNews has numerous URLs and several C-panels.  Each of those has their own unique statistics and traffic. So, when we reveal ‘back end’ data, this is from only one c-panel, not all of them.  Rephrased, what follows is a fraction of the traffic, not all MHProNews traffic.

Per Webalizer – a third-party analytics provider – here is the data from one C-panel for our trade media site, as of Generated 08-Oct-2018 07:02 CDT.  The first number reflects the rank on that article on our website, the second the hits on that article, and the third rectangular box is the URL.

2 15523 http://www.MHProNews.com/blogs/daily-business-news/clayton-homes-ripped-by-customer-complaints-spotlighted-on-abc-news/

Clayton Homes Ripped by Customer Complaints Spotlighted on ABC News

Comparisons help someone get a better sense of that traffic. To give you a sense of just how hot that is, another Clayton article from September – for the entire month, not just 7.3 days, produced the following hit count. Again, the first is rank on our website from that URL at that time, the second is hits, the third is the URL.

13 10015 http://www.MHProNews.com/blogs/daily-business-news/toxic-trailers-clayton-homes-warren-buffett-kevin-clayton-clintons-expose-videos/

“Toxic Trailers” – Clayton Homes, Warren Buffett, Kevin Clayton, Clintons – Exposé Videos

MHInsiderManufacturedHousingINdustryDailyBusinessNewsMHProNewsNote that either of those data-points arguably reflects more readers than any other trade publication in manufactured housing today. MHProNews gets more readers in a day, than other MH trade publishers in our industry might garner in an entire month for all of their content.  The photo of MH Insider that is shown is just one way of reflecting that reality.

 

Take Aways?

First, while there are routinely occasions when:

  • via social media, or in
  • calls and messages to MHProNews
  • gets feedback for, against or in between on a particular article.
  • There is often significant interest in articles on Clayton, 21st, Vanderbilt, their leaders and Berkshire Hathaway Chairman Warren Buffett.

 

Second, articles that fact-check the Manufactured Housing Institute (MHI) also get thousands of hits, as do a number of others every month. Manufactured Housing Association for Regulatory Reform (MHARR) reports gets thousands of hits, and the MHARR News module often gets 5 figures of hits.  MHI stopped providing articles directly to MHProNews some years ago (note: they did to the Journal as well, prior to their ceasing publication), but others often provide them, for the purposes of fact-checks.

One obvious takeaway is that thousands of industry professionals want to have information other than what is sanitized or weaponized by MHI, Clayton, 21st and their purportedly ‘bought and paid for’ trade media allies.

As MHProNews – which has long been the number #1 trade media in manufactured housing – is often the only source for such reports, analysis and fact-checks, it is no surprise that ‘inquiring minds want to know.’  Others print items of interest, but debatably the reason that we dominate is because we cover topics and issues that others can’t, don’t or won’t.

As a result, MHProNews traffic has more than doubled since November of 2017, both in visits daily and in page views, as the Webalizer screen capture below reflects.  Again, this is one of numerous URLs – only one C-panel of statistics, a fraction of total MHProNews traffic, not all traffic.

2018-10-08_1115WebalizerDataDailyBusinessNewsMHProNews

People want a full range of news, not just MHI hand-picked news. One reason why MHARR and MHProNews are so popular, is precisely because information that readers won’t get from MHI, are found here. On federal regulatory issues, the MHARR website covers insights in a very different way – fact and evidence based – than what MHI presents on a similar topic.

Why Does It Matter?

That community professional’s LinkedIn comments were largely polite, and ostensibly at her own initiative. When Tony asked her after the industry was broken off after the post linked below with Clayton, 21st et al, or would it be better off if those giants were broken up under anti-trust laws

The industry gets MHI and their ‘big boy’ backers news shoved down their throats from several third parties, and/or directly. MHI provides no diversity of opinion. When we provide MHI, Clayton or others a chance to respond, their responses are routinely off the record, not on, if they come at all.

Clayton Homes Consumer Complaints Saga Continues, Mold and More

Off-the-record replies from Clayton Homes team members on this ABC news controversy are found at the link above.  Keep in mind, that in the regrettably smaller world of manufactured housing, negative news that hits them, often unjustly spills over to others in the industry.

It arguably matters to the bottom line of independents and others, even if you don’t carry Clayton product.  Hopefully, by spotlighting them, they’ll not only address this consumer’s concerns, but others before they hit the mainstream media to further impair the industry’s public image.

Note that MHProNews has also raised the issue that conventional housing can have similar problems on homes that are often many times the cost of a manufactured home.  See the related reports, linked further below.

We’ll close this by noting that industry professionals feedback is encouraged, as are topic suggestions and news tips.  Several stories that we do are published because of tips from readers. “We Provide, You Decide.”  © ## (News, analysis, and commentary.)

NOTICE: You can join the scores who follow us on Twitter at this link. You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here.

October15-172018RSVPmanufacturedHousingFall2018LegacyHousing

The ad above is not connected to the story it is posted in. To learn more about this sponsor’s event, click here or the banner above.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

 

Exposé! Heartbroken Conventional Housing Buyers? Dare to Compare Site Built with Modern Manufactured Homes

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

Seattle Times -Federal Investigations-Berkshire Hathaway’s Clayton Homes, GuruFocus Spotlights Buffett’s Clayton’s “Unethical,” Monopolistic Moat

Warren Buffett Would be Okay With Clayton Homes Losing Money, Says Kevin Clayton – But Why?


Matthew Silver - Reporter at Large
Soheyla Kovach - Support Services
L.A. 'Tony' Kovach - Publisher, Editor and Marketing Director. To submit a news tip, please click here: iReportMHNewsTips@MHMSM.com
Comments are closed.