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Home > Announcements, Business, Company News, home buyers, housing, Modular, Modular and PreFab Housing Industry, News Item, People, Trends > Ikea for Homebuilding? Revolution Precrafted Eyes Unicorn Status

Ikea for Homebuilding? Revolution Precrafted Eyes Unicorn Status

May 20th, 2017

Credit: Revolution Precrafted Homes.

For Robbie Antonio of Revolution Precrafted Homes, it’s all about unicorns.

Unicorns, as in startup companies that are valued at $1 billion. What’s his plan?

To be the Ikea of homebuilding, delivering prefabs, created by world-renowned architects at affordable prices.

We try to really be a plug-and-play [real-estate] company that saves people a lot of time and brain power,” said Antonio.

I [also] want to make design accessible to everyone, not just the wealthy. Zara was built on the idea that luxury design should be available to everyone, as was Ikea. Revolution Precrafted is the platform for this vision—in property.”


Robbie Antonio. Credit: Design Bloom & Revolution Pre-crafted Properties.

According to the Inquirer, Antonio’s vision for Revolution has led to five development projects for up to 5,000 homes, and venture capital and investment firms including 500 Startups, which provided the company’s first round of funding.

Indonesia-based Bakrie Global Ventura has also committed in a major way, by signing a $1.1-billion joint venture agreement with Revolution during the recent Asean Summit.

500 Startups is always looking for large industries whose value chains are fundamentally disrupted by a new business model, but it’s not always easy to find. Revolution represented the best of all of it; the property construction industry is as big as it gets, and their disruptive business model is real,” said 500 Startups managing partner Khailee Ng.

Revolution Precrafted is following in the footsteps of “disruptors” such as Uber and AirBnB, delivering quality and value with speed.

There’s a plethora of developers all over the world and they do the same thing: They buy land, they build, they have different products. But I thought, if I’m going to create a different business line, it’s going to have to be extremely differentiated,” says Antonio.

I started looking at companies like AirBnB and Uber, and what they had in common was, No. 1, they’re global companies, they’re not pigeonholed into one region or country; No. 2, they don’t have any inventory. And they obviously use technology to disrupt.”


Eric Trump sits on the Revolution Precrafted Board of Directors. Credit: MHLivingNews.

Antonio has doubled down on that philosophy, working exclusively with some of the world’s best architects such as Zaha Hadid, Christian de Portzamparc, Paulo Mendes de Rocha and Jean Nouvel. He has also added celebrity designers Tom Dixon, Lenny Kravitz and Daphne Guinness as part of the company’s portfolio.

We own intellectual property, and that happens to be the world’s best architects with global exclusive licenses. Meaning you cannot hire Lenny Kravitz to do a house for you unless you go through Revolution,” said Antonio. “The only other option is, you can do a customized house, which will cost you millions of dollars.”

Antonio shared that Revolution’s homes start at $30,000, and can be constructed in around three to six months. Condos and hotels can be finished in around six months to a year.

I like this business because no one else is doing it. There’s no other branded housing developer in the world, prefab or not. Towers, I’ve done that. But for homes, no one has done that,” says Antonio.

For all of his success, Antonio says that the best part of Revolution is Filipino pride.

We’re a Philippine company with global ambitions—and we’re proud to be domiciled here,” he says.

For more on Revolution Precrafted Homes, click here. ##


(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)



RC Williams, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.


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