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Home > Affordable Housing, Company News, Manufactured Housing Industry, Modular and PreFab Housing Industry, News, Prefabricated housing, Trends > Factory-Builders, Retailers, Developers – Is This Your Future Competition Beyond Berkshire Brands in MHVille? Understanding Jeff Bezos’ Amazon

Factory-Builders, Retailers, Developers – Is This Your Future Competition Beyond Berkshire Brands in MHVille? Understanding Jeff Bezos’ Amazon

April 9th, 2019



There are several operations that believe they are positioning themselves for the future of manufactured housing. Some are not only aware; they are arguably counting on the Berkshire Hathaway owned Clayton Homes and their “strategic Moat.”  A number of those firms are Manufactured Housing Institute members, but others are not.


But this report is about Amazon, not Clayton or Berkshire.


You may love Amazon Prime. You might admire the rise of Jeff Bezos. You might recall that Warren Buffett, Jeff Bezos and Jaime Dimon shook the financial markets on the day they announced their plans for a joint health care initiative.

But don’t forget that Bezos directly entered the factory-built home market in 2018 when his Amazon Alexa Fund estimated bought Plant Prefab.


$300 Billion Market, As Predicted, Jeff Bezos’ Amazon Alexa Fund Dives Deeper into PreFab Homes


They stated that they estimated the annual factory-built housing market potential to be a whopping $330 billion dollars annually.

The video on this page outlines how Bezos has ducked by antitrust activism so far. But don’t forget that after this video was produced, and after Senator Elizabeth Warren and others rattled sabers about big tech and monopolies, Bezos’ Amazon quietly backed off one of the complained about tactics.


Under Scrutiny, Giant Amazon Pivots, But What About Berkshire’s Manufactured Housing Brands? Plus MH Market Updates

See that prior report, linked above.

You and other independents need to be aware of how they operate. Their next target could be you. Finally, keep in mind what CNN aptly observed about the three involved in the health care deal, noted above.  ‘These guys [the billionaires] talk to each other all the time.’  Buffett himself says that he spends 5 to 6 hours a day reading, and then he spends added time on the phone, a point that Kevin Clayton mentioned in the video on the page linked here.

That’s this afternoon’s chapter in “News through the lens of manufactured homes, and factory built housing.” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)



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