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Controversial Association Award Spotlights Manufactured Home Industry Challenges

June 27th, 2019


Riverbend Pointe, A Flagship Community, won the 2019 Community of the Year presented by the Kentucky Manufactured Housing Institute (KMHI) at its recent conference at the President’s Annual Awards Banquet in Florence, Indiana,” per the Lane Report on June 25, 2019.


Their article is arguably cheerleading at its finest.

CEO Kurt Keeney of Flagship Communities – formerly known as SSK Communities – purchased the community in 2015 during a state of disrepair, said Lane, which added that the older, abandoned homes were removed and replaced with new homes. “They conduct their day-to-day business in a professional and business-like manner and is in accordance with the KMHI’s Code of Ethics. They demonstrate outstanding leadership in the industry on the local, state, and/or national levels,” said Logan Hanes of KMHI.

Entirely missing from the report is the fact that on 6.26.2019, the Better Business Bureau (BBB) still rates SSK Communities as an “F,” presumably their worst or a failing score.


Is it a KMHI best practice to rename a BBB “F” rated member, hoping it misleads some of the public? The KMHI website shows Nathan Smith as second vice president of their board, seriously?

The KMHI’s website says about the trade group, “The Kentucky Manufactured Housing Institute (KMHI) is the trade association representing the factory-built housing industry in Kentucky. KMHI supports our members with training, continuing education and information — ensuring that the people who design, build, install, sell and finance factory-built homes have access to the best industry practices available.”


Best practices?  The troubling mainstream news video below has had more views that most if not all of the Manufactured Housing Institute’s videos combined.



Did they tell the Lane Report that SSK Communities was featured in Last Week Tonight with John Oliver’s viral hit video, errantly dubbed “Mobile Homes” – and they gave SSK now trying to rebrand as ‘Flagship’ an award?



Nathan Smith, SSK Communities, Manufactured Housing Institute Leader, Profitably Correcting the Record


Is the ‘leadership’ of MHI rubbing off on state association’s too? How loose can their association code of ethics be? How does this ‘award’ make the white hat members of the KMHI look and feel?  For those prospective customers who put two and two together, what will this suggest about the association?  The industry in their state?  



The satirical logo is used in part to poke with a lighter touch at a serious topic. As some have framed it, there are white hat companies at MHI, and black hat companies.



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