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Home > Affordable Housing, Analysis and Commentary, Association, Business, Company News, Manufactured Housing Industry, News, Trends > Clayton Homes Owned Sales Centers Reveal Surprising Trend

Clayton Homes Owned Sales Centers Reveal Surprising Trend

November 28th, 2018

 

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Not one, but two different former independent HUD Code manufactured housing retailers that sold out to Clayton Homes in recent years revealed a surprising trend to MHProNews.

 

Retail traffic – manufactured home shoppers – at formerly independently-owned manufactured home sales centers declined after Clayton Homes bought their locations, per those insider sources.

What explains the decline after Clayton Homes purchased the location?

That question will be examined in a future Daily Business News on MHProNews report.

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

But the purported fact of the decline of traffic could help explain why a top 10 manufactured housing state – such as Louisiana – could be experiencing a drop in new manufactured home shipments.  Keep in mind, Clayton has a serious presence in Louisiana.

 

 

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Louisiana is one of the top ten states for manufactured home shipments in recent years, per data collected by HUD and reported by MHARR. Clayton Homes has a serious presence in the state. Yet, sales are declining. Why???

 

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The data above is based upon official information collected for the Department of Housing and Urban Development (HUD), and reported by the Manufactured Housing Association for Regulatory Reform (MHARR).

 

Meanwhile, the Berkshire/Clayton dominated Manufactured Housing Institute (MHI) has produced a allegedly pricey video promoting the alleged ‘successes‘ of – wait for it – MHI.

 

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2 stills from that new MHI video – reportedly okayed by Clayton Homes – are above and below. The thrust of the video is a kind of razzle dazzle way of convincing members to stay, and is uses to win new members.  As a preview, we’ll be doing a report on that arguable piece of MHI spin in the days ahead.  Until then, the two stills above and below will be useful to the industry’s professionals.

 

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Clayton Homes “New” Image Campaign, Surprising Facts Behind Have it Made Stigma Attacking Video

 

Yet, as MHProNews exclusively reported, the largest member of MHI – Clayton Homes – has closed some 100 retail centers in the last 7 years.  Their ‘stigma’ fighting image campaign has clearly failed to meaningfully move the needle.

 

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Legacy clearly believes in the future of the business, because they are raising capital to expand their retail base.

 

Clayton’s Surprising Result – Sunday Morning Weekly Recap, MH Headline Reports and News in Review Aug 19 to Aug 26, 2018

 

Prior insider tips from Clayton sources have said that Clayton purportedly will drop pay for General Managers (GM) once they’ve largely achieve their corporate objective to dominate manufactured housing.

 

Former Clayton Homes Team, Employees Speak Out – Mainstream Media, Trade Media Reports

 

We are not aware of any other trade media source that has reported – as the Daily Business News on MHProNews has – that if new homes destined for use as rental units in manufactured home communities were discounted, the industry as a whole has been largely flat for years.

The above doesn’t mean that some Clayton centers are preforming better, or improving.  So, pay close attention to what those insider sources at Clayton said. Rephrased, centers that were previously owned by manufactured housing independents and where purchased by Clayton Homes ended up – per those sources – declining in retail customer traffic. Based on that, and the other problematic reports about Knoxville and Arlington, how is it that they claim that they have some secret sauce for more industry success?

Legacy Housing IPO, Lending Tree, & New HUD Ruling Updates

It is interesting to note, in contrast to the trends at Clayton retail, that Legacy Housing is planning to expand the number of their sales centers.  ICYMI, or want a refresher, see the report, linked above.

“Razzle dazzle” by Knoxville’s pawns in Arlington, VA will only work long-term on the industry’s independents in an environment where there are no fact-checks. Thus, the value and importance of ongoing insider tips, news, analysis, and commentary. That’s manufactured housing “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

NOTICE: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

New Shipment Data, Top Manufactured Home State, Other MH States Continue Slide

Another Top Manufactured Home State is Sliding on New HUD Code Home Shipments, More New Data

 

September 2018 Manufactured Home Production Data Shows Slight Flatline

While Manufactured Housing Overall Rises, Some Slip Sliding Away


Matthew Silver - Reporter at Large
Soheyla Kovach - Support Services
L.A. 'Tony' Kovach - Publisher, Editor and Marketing Director. To submit a news tip, please click here: iReportMHNewsTips@MHMSM.com
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