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2019 Maine Manufactured Housing Show Insights

May 31st, 2019 Comments off

2019MaineManufacturedHousingShowDailyBusinessNewsMHProNews

How can you be sure that your manufactured home will stand the test of time as well as a traditional, typically more expensive, stick built home? Well, for starters, the way of thinking and stigma about manufactured homes being of lesser-quality just because they tend to be less expensive is a seriously outdated way of thinking,” said 92 Moose FM about the 2019 Maine Manufactured Housing Show.  Newer or first-time visitors are reminded that MHProNews often turns quoted text bold and brown to emphasize the quote, but otherwise it is as in the original.

 

The event was “powered by Newport Structures,” and their website says the firm “provides portable storage solutions in Newport, ME and the surrounding areas. Specializing in mini barns, portable storage units and portable garages, our shed builders will stop at nothing to bring your unique vision to life.”  It’s smart to have that kind of strategic ally in such an event, some firm that benefits from the industry, but isn’t necessarily in the industry.

Part of the pre-event promo said, “The Townsquare Media 2019 Manufactured Housing Show provides attendees the opportunity to make an informed decision on the make, model and features in their home. Order the home of your dreams at the show! No need to drive from dealership to dealership, the Maine Manufactured Housing Show provides YOU – the buying public – with everything you want, in one convenient place.

Join us at the
Augusta Civic Center on any of these dates and times:
Friday, Feb. 1,
noon-7 pm
Saturday, Feb. 2,
10 am-7 pm
Sunday, Feb. 3, 10
am-4 pm.”

Newport Structure’s Facebook page gave no post-event report.  Nor was such information found on the Maine Manufactured Housing Show’s Facebook page.

CollageMaineManufacturedHousingShow2019MHProNews

 

This was a collage from that FB page to promote the show, pre-event.

 

MaineManufacturedHousingShowFBPageNoReplyDailyBusinessNewsMHProNews

 

We have deliberately not asked – yet – how successful this event was, though we looked for online results information. We can state with certainty that the concept of getting homes in front of the home buying public obviously has merit. That aspect we hereby applaud.

 

92MooseFMFeb12019VideoFromManufacturedHousingShowDailyBusinessNewsMHProNews2019-05-31_1910

 

Such events are not inexpensive. Some of the pre-event promotional video from Moose 92 FM was unappealing, to put it politely.  There was no YouTube video found for the 2019 show, but there was one from a promotion from 4 years ago, which is posted below. Why didn’t 92 FM post their video on YouTube?

 

 

It is obvious that manufactured housing must do some out-of-the-box promotional efforts, or it will keep getting historically low results. We encourage trying vs. not trying.

But when someone is going to try, they should do all that is possible to insure maximum results for every marketing investment.

 

MaineManufacturedHousingShow2019-05-31_1906DailyBusinessNewsMHProNews

 

Let’s presume, for analysis and discussion’s sake, that they plan to repeat this show.  Why is there no post-event report?  For those who looked online, but didn’t come, they may do precisely what MHProNews did this evening, see what facts can be found from the show promoters. Nada, that was readily visible.

What impression does that leave? Or what impression is there from questions posted on Facebook that are never replied to by the event promoters?

2019-05-31_1906MaineManufacturedHousingShow2019FbDailyBusinessNewsMHProNews

 

However successful – or not – this event was, a post-event analysis could make it all worthwhile. We’ll plan a follow up report. Stay tuned.

 

2019MaineManufacturedHousingShow92FBpageDailyBusinessNewsMHproNews

The first link below the byline has useful insights for proven concepts necessary for those who recognize that manufactured housing needs to adapt in order to grow again.

That’s this Friday night’s final edition of manufactured home “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP or Comments or Letter to Editor in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

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(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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Art Laffer on POTUS Trump’s Federal Reserve Board Picks, Plus MH Market Updates

April 8th, 2019 Comments off

CNNmone4.8.2019ManufacturedHomeStocksMarketsReportsMHProNewsFrom across the left-right spectrum, there is surprise and push back on President of the United States (POTUS) Donald J. Trump’s proposed nominees to the Federal Reserve Board.  It’s a chess game, in part, as POTUS Trump is essentially using the nominees in part to hammer a message home that he wants lower rates.  On a day with modest movement in the markets, our focus will be on former Reagan administration star, Arthur Laffer and his interesting take on the 45th president’s nominees to the Fed of Stephen Moore and Herman Cain.

 

If you’re new, already hooked on our new spotlight feature – or are ready to get the MH professional fever – our headline report is found further belowafter the newsmaker bullets and major indexes closing tickers.

 

The evolving Daily Business News market report sets the manufactured home industry’s stocks in the broader context of the overall markets.  Headlines – at home and abroad – often move the markets.  So, this is an example of “News through the lens of manufactured homes, and factory-built housing.” ©

Part of this unique evening feature provides headlines – from both sides of the left-right media divide – which saves busy readers time, while underscoring topics that may be moving investors, which in turn move the markets.

Readers say this is also a useful quick-review tool that saves researchers time in getting a handle of the manufactured housing industry, through the lens of publicly-traded stocks connected with the manufactured home industry.

This is an exclusive evening or nightly example of MH “Industry News, Tips and Views, Pros Can Use.” © It is fascinating to see just how similar, and different, these two lists of headlines can be.

Want to know more about the left-right media divide from third party research?  ICYMI – for those not familiar with the “Full Measure,” ‘left-center-right’ media chart, please click here.

 

LeftRightMediaSharylAttkissonDailyBusinessNewsMHProNews

Select bullets from CNN Money…

  • More trouble ahead
  • The analyst who foretold GE’s downfall thinks its problems are far from over
  • GE’s terrible day — in one chart
  • Warren Buffett weighs in on who should be the troubled bank’s next CEO
  • LIVE UPDATES AMC soars 7% on ‘Avengers Endgame’ ticket sales
  • US oil prices finish above $64 a barrel for the first time since Halloween
  • Why the remarkable US stock market recovery could just be getting started
  • Europe is making AI rules now to avoid a new tech crisis
  • Pinterest’s IPO filing disappoints
  • American Airlines cancellations reach into June because of 737 Max grounding
  • Larry Kudlow says Trump is not interfering with the Fed
  • Univision sells Gizmodo Media Group to private equity firm
  • Under Modi, India’s economy has grown $1 trillion. But lack of jobs is still an issue
  • The rules on CEO tweets weren’t made for Elon Musk
  • Boeing is about to reveal just how much the 737 Max grounding hurt its business
  • Facebook's CEO Mark Zuckerberg delivers a speech at the VivaTech (Viva Technology) show in Paris, on May 24, 2018. (Sipa via AP Images)
  • New Zealand’s privacy commissioner calls Facebook ‘morally bankrupt’
  • Get ready for awful corporate earnings
  • The frightening future of robocalls: Numbers and voices you know
  • What you can do right now to stop robocalls
  • What AT&T, Comcast and Verizon are doing about them
  • Perspectives: Why robocalls are about to get more dangerous
  • FCC: Nearly half the calls you receive this year will be spam
  • London gets world’s first 24-hour air pollution charge zone
  • Tesla is helping Fiat Chrysler meet EU emissions targets
  • We can’t rely solely on renewable energy yet, but there’s another way companies can fight climate change
  • GE bets on offshore wind as fossil fuels business stumbles
  • Shell quits major US oil lobby over climate change

Select Bullets from Fox Business

  • CVS, Aetna deal reversal would be ‘catastrophic’ to the industry: Judge Napolitano
  • US stocks mixed as industrials slide but tech shares gains
  • Felicity Huffman, 13 others to plead guilty in US college admissions scandal: Prosecutors
  • 10 cities in danger of a housing crash this year
  • Texas Tech banned smartphones amid NCAA tournament run: Report
  • Piscopo: Ocasio-Cortez’s fake accent ripe for ‘SNL’ parody
  • This is now the best state for job seekers
  • Duke ‘looking into’ Michael Avenatti’s allegation that Nike paid Zion Williamson
  • Boeing shares plunge after downgrade, 737 Max production being cut
  • Beto O’Rourke calling Israel PM Netanyahu racist a mistake: Joe Lieberman
  • WrestleMania transportation mess: NJ Transit blames WWE event’s long runtime for train delays
  • Nunes to send 8 criminal referrals to AG Barr this week
  • Here’s why Americans are optimistic about the housing market
  • Investment in US economy surges amid smaller tax refunds, National Taxpayers Union executive vice president says
  • Short credit history? How you can still earn a score of 800
  • Prepare next year’s tax filing now
  • $1.4B in unclaimed tax refunds to expire in April, IRS warns
  • Tax refunds: Top 5 ways Americans will spend their windfall
  • Trish Regan: Democrats need to stop spewing hate and work with Trump on immigration reform
  • Gas prices up, poised to go even higher as US mulls Iran oil waiver extensions
  • Stephen Moore is a pro-growth economic champion: Opinion

Today’s markets and stocks, at the closing bell…

9MarketIndicatorsYahooFinance4.8.2019DailyBusinessNeawsManufacturedHousingIndustryStocksMarketsReportsDataMHProNews

 

Today’s Big Movers

For all the scores and highlights on tracked manufactured home connected stocks today, see thBloomberg graphic, posted below.

Today’s MH Market Spotlight Report –

 

ArtLafflerPOTUSTrumpFederalReserveBoardPicksPlusMHMarketUpatesDailyBusinessNewsMHProNews

 

Short and sweet this evening.  He advised President Ronald Reagan, and current President Donald J. Trump.  Not speaking for or against Art Laffer’s points, just listen to what he and the panel on CNBC had to say about the 45th presidents nominees to the Fed.

 

See Related Reports for more on these Fed board moves and comments.

Related Reports:

Former Godfather CEO, GOP POTUS Contender Herman Cain to Join Fed? Plus, MH Stock Updates

Future Rate Signaling to Fed? POTUS Trump Wants Heritage’s Stephen Moore on Federal Reserve Board, Plus MH Stock Updates

National Association of Home Builders CEO Jerry Howard Declining Housing Affordability, Plus MH Market Updates

 

 

Bloomberg Closing Ticker for MHProNews…

NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services.

NOTE: The chart below covers a number of stocks NOT reflected in the Yahoo MHCV, shown above.

NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).

4.8.2019DailyBusinessNewsManufacturedHousingConnectedMarketReportsBloombergMHProNews

 

Berkshire Hathaway is the parent company to Clayton Homes21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.

LCI Industries, Patrick, UFPI and LP all supply manufactured housing.

AMG, CG and TAVFX have investments in manufactured housing related businesses.

Your link to industry praise for our coverage, is found here.

For the examples of our kudos linked above…plus well over 1,000 positive, public comments, we say – “Thank You for your vote of confidence.”

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsWe Provide, You Decide.” © ## (News, analysis and commentary.)

(Image credits and information are as shown above, and when provided by third parties, are shared under fair use guidelines.)

Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Under Scrutiny, Giant Amazon Pivots, But What About Berkshire’s Manufactured Housing Brands? Plus MH Market Updates

April 3rd, 2019 Comments off

CNNmone4.3.2019ManufacturedHomeStocksMarketsReportsMHProNewsOnce even a friendly dog is given a bone, it may not let go without a serious struggle.  Ponder that metaphor for the next few minutes, as the Daily Business News on MHProNews briefly spotlights this evening an interesting contrast between the behavior of giant Amazon and giant Berkshire Hathaway brands in manufactured housing, after each have come under scrutiny.  That will be our focus report for this evening.

 

If you’re new, already hooked on our new spotlight feature – or are ready to get the MH professional fever – our headline report is found further belowafter the newsmaker bullets and major indexes closing tickers.

 

The evolving Daily Business News market report sets the manufactured home industry’s stocks in the broader context of the overall markets.  Headlines – at home and abroad – often move the markets.  So, this is an example of “News through the lens of manufactured homes, and factory-built housing.” ©

Part of this unique evening feature provides headlines – from both sides of the left-right media divide – which saves busy readers time, while underscoring topics that may be moving investors, which in turn move the markets.

Readers say this is also a useful quick-review tool that saves researchers time in getting a handle of the manufactured housing industry, through the lens of publicly-traded stocks connected with the manufactured home industry.

This is an exclusive evening or nightly example of MH “Industry News, Tips and Views, Pros Can Use.” © It is fascinating to see just how similar, and different, these two lists of headlines can be.

Want to know more about the left-right media divide from third party research?  ICYMI – for those not familiar with the “Full Measure,” ‘left-center-right’ media chart, please click here.

 

FoxCNNBloombergCNBCLeftRightMEdiaDivideManufacturedHousingIndustryNews

Select bullets from CNN Money…

  • Another scandal rocks Facebook
  • Hundreds of millions of Facebook records exposed on Amazon’s cloud computing services
  • Timeline: Facebook’s bottomless pit of scandals
  • LIVE UPDATES Nasdaq notches five wins in a row as chip stocks boom
  • Mohamed El-Erian says market rally could last another year or two
  • GameStop’s future is streaming
  • WeWork buys office cleaning and management startup
  • SEC sides with Exxon by blocking major climate vote
  • Silicon Valley has a powerful defender in antitrust fight: the Koch network
  • Elizabeth Warren says CEOs should face jail for negligence in scandals
  • GE bets on offshore wind as fossil fuels business stumbles
  • NYT Mag: Fox chief Lachlan Murdoch texted support to Tucker Carlson after host’s anti-immigration comments
  • ‘The City’ launches in NYC with stories about corruption and subways
  • Elon Musk’s battle with the SEC heads to court
  • Rihanna’s Fenty pulls ‘Geisha Chic’ highlighter after social backlash
  • Warren Buffett wants to make an ‘elephant’-sized acquisition
  • Ford will introduce 30 new models in China over 3 years
  • Self-driving cars are now on the streets of Hamburg
  • Vehicles of all sizes are forcing drivers to slow down
  • Europe will require carmakers to install speed limiters from 2022
  • The auto industry barely survived the Great Recession. Now it faces its biggest hurdle yet
  • Amazon is slashing prices at Whole Foods
  • Amazon expands in Austin with 800 new tech jobs
  • Volkswagen and Amazon team up for cloud computing
  • Amazon gets an edge with its secret squad of PhD economists
  • The world is coming after Silicon Valley. Tech companies must evolve to survive

Select Bullets from Fox Business

  • Walgreens CEO lost $1.2B in one day
  • Trump steps up criticism of Fed’s Powell: ‘I guess I’m stuck with you’
  • Key Democrat pushes new tax on wealthy, targeting unrealized capital gains
  • Mick Jagger’s reported heart surgery is a ‘miracle procedure:’ Dr. Marc Siegel
  • CFOs believe economic slowdown coming to US – and soon
  • What you don’t know about your 401(k) can cost you
  • Lawmakers advance comprehensive retirement reform: What to know
  • ‘Mighty Ducks’ actor Brock Pierce used bitcoin to buy $1.2M home in Amsterdam
  • Marvel’s ‘Avengers: Endgame’ shatters ticket pre-sale records, crashes websites
  • How much you need to be in the top 5% in every state
  • WATCH: Ford unveils new 2020 Escape that underpins sales turnaround strategy
  • Rapper 50 Cent sells massive Connecticut mansion at 84% loss
  • FDA probes whether e-cigs cause seizures
  • Oracle’s explosive database business is smart, humanless, CEO Mark Hurd says
  • Elizabeth Warren proposes bill to make it easier to jail executives for company abuses
  • Google employees demand removal of conservative member from AI council
  • Amid border shutdown threats, Trump may keep trucking lanes open
  • First ever West Point Mint-marked quarters released
  • Whole Foods is slashing prices today in a bid to dissolve its pricey image
  • Zion Williamson sneaker deal: Nike, Adidas bidding war could be biggest ever, exec says
  • Alliance of American Football suspends operations after less than one season
  • Kristaps Porzingis sponsors Adidas, BodyArmor laying low amid rape investigation
  • Investing in families now is a down payment in our nation’s future[overlay type]
  • Investing in families now is a down payment in our nation’s future
  • US must challenge France’s shakedown of American tech companies
  • Biden’s problem is advantage to Trump, left-wing Democrats: Varney
  • Can GameStop survive cloud gaming?
  • Signs the hiring boom may be losing steam; online real estate giant Zillow getting into the mortgage business
  • Former Shiloh, Israel Mayor on Trump’s border shutdown threat: Have to think long term, security is number one

Today’s markets and stocks, at the closing bell…

9MarketIndicatorsYahooFinance4.3.2019DailyBusinessNeawsManufacturedHousingIndustryStocksMarketsReportsDataMHProNews

Today’s Big Movers

For all the scores and highlights on tracked manufactured home connected stocks today, see thBloomberg graphic, posted below.

Today’s MH Market Spotlight Report –

 

UnderScrutinyAmazonPivotsButWhatAboutBerkshiresManufacturedHousngBrandsPlusMHMarketUPdatesDailyBusinessNewsMHProNews

Amazon quietly removes promotional spots that gave special treatment to its own products as scrutiny of tech giants grows

 

For years, the Daily Business News on MHProNews has taken not just an industry specific view of trade journalism, but also a broader view of how other events may shed an interesting or useful light upon the manufactured home industry.

No where has the been better reflected that in these evening market reports.  In 7-10 minutes (+/-) or so depending on your reading speed, one can:

  • scan the major headlines from both sides of the left-right (CNN-Fox) media divide,
  • see the closing tickers the major indices,
  • check out the closing numbers on manufactured housing connected tracked stocks.
  • Lastly, and hopefully not least, we look at some topic that in our editorial view ought to make industry investors and professionals stop and think.

This evening, we spotlight Amazon, and a report on left-of-center CNBC.

As a quick reminder to longtime readers, or a heads up to those who may be new to this feature, Amazon’s Alexa Fund took the plunge last year into an investment in Plant Prefab, a factory-built housing venture.  In doing so, they announced that in their estimation, the prefab (factory-built) housing industry’s annual market potential was $330 billion dollars a year.

Let that sink in, $330 billion annual potential for manufactured homes, modular housing, and other forms of prefabricated construction.  That’s not an outlandish estimate, given that in 2018, some 1.6 trillion dollars was spent on purchases of new or existing housing. Yet manufactured homes closed the year with under $8 billion in new home sales?  Who else has even spotlighted this stark contrast in MHVille, save MHProNews?

 

2018DataShareofHousingMarketManufacturedHousingInfographicDailyBusinessNewsMHProNews612

We’ve also been tracking not just specific concerns about possible antitrust or other alleged illegalities and/or unethical business practices in the manufactured housing industry that involves Berkshire Hathaway owned brands, specifically some based in metro Knoxville TN, as well as the Manufactured Housing Institute (MHI), based in Arlington, VA. We’ve also monitored other instances where antitrust issues have been raised about others outside of MHVille.

Among those are the so-called FAANG stocks.

 

FAANGFrightBitsFAANGDragsEquitiesPlusMHMarketUpdatesDailyBusinessNewsMHProNews

So, it was through that lens that this report on CNBC caught our eye tonight. Amazon has been under fire for months.  Whatever you may think of Senator Elizabeth Warren, her politics or campaign hopes, she has called out the tech giants for antitrust issues.  Senator Bernie Sanders has named Amazon by name in blasting their business practices.

While defending themselves, of course, what has Amazon done about some of the issues raised about them?

According to the sources that CNBC cites, they’ve pivoted.  Amazon has toned down some of the more potentially egregious examples of bias on their own platform.

 

Here are the key examples, per CNBC.

  • Amazon has significantly scaled down or relocated promotions of its private label products in recent weeks.
  • These promotions were exclusively reserved for Amazon’s own private label products and appeared in highly visible areas of the site, like the top of search results or next to the “buy box” of a competitor’s product page.
  • The change follows increased regulatory scrutiny of tech giants in recent months, including Sen. Elizabeth Warren’s call for breaking up big tech companies.

They provide this before and after look at this very issue.

AmazonPromotionalChangesScrutinyElizabethWarrenClaytonHomes21stMortgageBerkshireHathawayBrandsDailyBusinessNewsMHProNews

 

Now, compare that to what has occurred in manufactured housing and the issues that mainstream media and/or MHProNews has raised – most notably about what we’ve dubbed the Omaha-Knoxville-Arlington axis.

 

Instead of backing off, there is evidence, per our sources, that Clayton, the Berkshire lenders, and MHI have doubled down on their purportedly problematic behavior.  Some examples:

  • The bruhaha over Heath Jenkins, the #MHM, Regional Enterprises, and Clayton Homes
  • MHI completely ducking the issue of allegations of working with the GSEs to redirect lending away from the bulk of manufactured housing industry produced houses, to only a few ‘new class’ of homes manufactured housing that Clayton Homes has promoted.
  • The later has drawn quiet ire of even non-MHARR member producers, one of whom lamented, ‘What Are We, Chopped Liver?
  • We don’t want to make ourselves part of the news, but facts are facts. MHI and/or their affiliates have hired more than one attorney to harass MHProNews in ways that no one else in the industry’s trade media is being treated. While one could say, ‘we have it coming to us’ for raising issues about MHI et al, one could just as easily say, that it is MHI and their masters behaving in a quite different way that Amazon has just reportedly done.  If there is nothing to hide in Omaha-Knoxville-Arlington, why don’t they just publicy address the concerns and prove us wrong???

Among the most common comments raised by industry pros talking to us face-to-face in Tunica, MS last week were these:

  • There is fear among industry independents that they might be next for some under-handed trick by a Berkshire brand.
  • Thank you comments from numbers of industry independents who respect that MHProNews has tackled such issues in a way that no one else in the industry has done.

These are perhaps among the reasons why MHProNews dominates in manufactured home trade readership.  We strive to follow the facts, evidence, and the money.  We ask the hard questions, and give MHI, Clayton, 21st, et al, a chance to respond. Up until about 2 years ago, they did respond, routinely and promptly.

But as the questions got tougher, they opted to go quiet, which is of course their constitutionally protected right.

We’ll wrap this summary up this evening by pointing readers to related links below, but also by saying the following.

As tomorrow’s shipping/production report will reflect, the industry is still sliding, during an affordable housing crisis.  There are only a few possible logical options.

  • The Omaha-Knoxville-Arlington (OKA) axis and their allies are incompetent. They don’t know how to sell affordable manufactured homes during an affordable housing crisis.
  • The OKA axis are posturing efforts to address concerns that for whatever reasons are not working. This is what MHARR called the “Illusion of Motion.”
  • The Omaha-Knoxville-Arlington axis have a plan, and they are acting upon it. That plan does not short term include short term steps that will fix the headwinds that are buffeting manufactured housing.

Certainly, other possible combinations of bullets exist that explain the failure of MHI to successfully address issues that are slowing manufactured home sales.

Every stockholder or possible investor who looks at the biggest brands in the industry must ask themselves, what is going on in manufactured housing?

Every public official that is concerned about antitrust or other issues that impact affordable housing, should likewise be seeking answers to issues.

The industry’s professionals are increasingly waking up to the worries that some level of artificial restraints on trade are occurring. Why?  The most logical answer is that larger companies have been consolidating smaller ones at a discounted price as a result of such alleged misbehavior.

Instead of addressing these issues head-on, the Omaha-Knoxville-Arlington axis have used diversionary tactics and more posturing.  That is their right to not deal with these matters.

But it is our right to raise the concerns, because if the trend lines continue, more manufactured home industry firms will be sold for less than their intrinsic value or may fail altogether during an affordable housing crisis.

As usual, we invited the powers that be in MHVille to respond publicly to these allegations. We note for the record that several federal investigations are underway, per mainstream and our own sources.  The views of this mainstream news video – from Clayton’s hometown media – have roughly doubled since we began to spotlight it.

 

 

And that last point may help explain why they say nothing.  Whatever they say may be used against them later in a court of law.

That is the day that MHProNews seeks to hasten.  Rip the Band-Aid off the cover-ups and echo chamber praise of the OKA axis by others in industry trade writing.  Pull back the veil on beyond what our reports have done on the machinations that have for too long plagued our industry.  That can only be done by three broad methods:

  • Federal and/or state investigators,
  • Plaintiffs’ attorneys,
  • More serious mainstream media journalism looks at this issue not superficially, but specifically on topics that MHProNews has already begun. See some of those, linked in the related reports, below.

The good news is this. The potential for manufactured housing to soar rather than snore is strong, per Amazon’s Alexa Fund analysis. For those with the moxie and the chutzpah, they can go after the big boys in the marketplace, because while some are trying to slow things down, others could in theory roar past them.

We don’t speak for others, but merely note that Legacy Housing, for example, is investing in retail outlets.  They already have factories and are to a degree vertical already.  They believe in the future of the industry.  Skyline Champion’s IR packet points to the industry’s underperformance, as part of the potential upside.

We believe the day will come, perhaps in the near term, when the alleged manipulations of the manufactured housing marketplace will be front-page news, and could land some into deep legal gomul.

Should that day come, what is swirling around Cavco may seem like a picnic. “We Provide, You Decide.” ©

Related Reports:

Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

“Mobile Home Militia,” Retail/Production Sources, Sound Alarm Against Clayton Homes, CMH, New “Anti-Competitive Practices” Allegation

 

Profiting & Correcting – Manufactured Housing Traps, Pitfalls and Swindles

Cavco Industries Announces Latest Executive Level Changes

Gannett Media Exposés, MH Community Owner Moves Sparks Outrage – IEDs of Manufactured Housing

Historic Manufactured Housing Industry Decisions Were Made Here on 3.27.2019

State Level Shipment Data Continues to Flash Warning Signals for New HUD Code Manufactured Housing Sales

Independent MH Communities, Retailers – NAMHCO’s Susan Brenton Says What Fueled Break from Manufactured Housing Institute (MHI)

Trump Administration Move on Housing Financing Draws Sharp Manufactured Home Association Response

MH IDEAL, Understanding Manufactured Housing’s Choke Points, Tunica Show Day 3

Spreading City Ban on Individual Lot Placements Threatens Independently Owned Manufactured Home Communities, Retailers, Residents, and HUD Code Producers

MHI’s Growth Agenda? Rick Robinson, JD, SVP Manufactured Housing Institute, Preemption Evidence, Writ of Mandamus, and Addressing HUD Code Manufactured Home Shipment Woes

Democrats, Republicans Agree – “Manufactured Homes Can Play a Vital Role in Easing” the Affordable Housing Shortage

MHI CEO Dick Jennison’s Pledge – 500,000 New Manufactured Home Shipments

 

 

Bloomberg Closing Ticker for MHProNews…

NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services.

NOTE: The chart below covers a number of stocks NOT reflected in the Yahoo MHCV, shown above.

NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).

4.3.2019DailyBusinessNewsManufacturedHousingConnectedMarketReportsBloombergMHProNews

 

Berkshire Hathaway is the parent company to Clayton Homes21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.

LCI Industries, Patrick, UFPI and LP all supply manufactured housing.

AMG, CG and TAVFX have investments in manufactured housing related businesses.

Your link to industry praise for our coverage, is found here.

For the examples of our kudos linked above…plus well over 1,000 positive, public comments, we say – “Thank You for your vote of confidence.”

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(Image credits and information are as shown above, and when provided by third parties, are shared under fair use guidelines.)

Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Historic Manufactured Housing Industry Decisions Were Made Here on 3.27.2019

April 2nd, 2019 Comments off

 

HistoricManufacturedHousingIndustryDecisionsWereMadeHereon3.27.2019DailyBusinessNewsMHProNews600

In a statement today to recapping what they are calling Bold New Initiatives,” the Washington, D.C. based Manufactured Housing Association for Regulatory Reform (MHARR) is taking aim at issues to get to some underlying challenges facing manufactured housing going that arise from post-production scenarios.

 

MHARR and its members have kept these items under close wraps, as the Daily Business News on MHProNews learned about these core details through this release.

Here was the full MHARR statement today.

 

MHARRNEWSheaderDailyBusinessNewsMHProNews

 

MHARR BOARD HOLDS HIGHLY PRODUCTIVE

MEETING — ADOPTS BOLD NEW INITIATIVES

 

Washington, D.C., April 2, 2019 – Despite producing its best homes ever, at a price point that is inherently affordable for virtually every American family, in a market environment featuring an ever-growing need for affordable homeownership and housing resources, the production and market-share of the federally-regulated manufactured housing industry continues to lag well behind not only the single-family housing market as a whole, but also the twenty and thirty-year historical production norms for the HUD Code industry itself.  Confronting, as it does, a myriad of factors and challenges in the post-production arena that have combined to stunt the growth and expansion of the industry to levels far below what would otherwise be expected given an expanding population, job growth, and a prospering economy, the Manufactured Housing Association for Regulatory Reform (MHARR), at its March 27, 2019 Board of Directors meeting, adopted a bold plan of action to begin addressing key issues that the broader industry has failed to resolve, which have paralyzed the HUD Code market after the industry’s outstanding homes leave the factory. In addition, to lead this aggressive agenda, MHARR members elected an experienced slate of Association officers, to be led by John Bostick, President and CEO of Sunshine Homes, Inc., who will return as MHARR Chairman.

MHARR members, at their bi-annual Board of Directors meeting, identified, in particular, three post-production-related matters that, both short and long-term, have vexed the industry and American consumers of affordable housing, and the ability of the industry as a whole to fully serve the housing needs of vast numbers of Americans, contrary to both the letter of federal law and the will and intent of Congress, as set out quite plainly in both the Manufactured Housing Improvement Act of 2000 with regard to production and consumer protection, and the “Duty to Serve Underserved Markets” (DTS) provision of the Housing and Economic Recovery Act of 2008 (HERA) with regard to affordable and competitive consumer financing. These matters, which will now become the major focus of MHARR activity to take the lead within the industry to fully and completely implement both such existing laws, include:

(1) exclusionary/discriminatory zoning mandates;

(2) other placement restrictions or exclusions (principally affecting the development of manufactured housing communities); and

(3) the availability of consumer financing.

Discriminatory zoning – zoning restrictions or exclusions targeted at manufactured housing and manufactured housing consumers over large areas of the United States, and the failure of the broader industry to effectively fight and address those mandates – is a crucial aspect of the industry’s inability to expand and better serve the housing and homeownership needs of large numbers of Americans. To begin addressing this issue with the urgency that it deserves and warrants, MHARR will work cooperatively with state-level industry associations to target a sample set of localities with major and/or obvious discriminatory prohibitions against HUD Code manufactured homes, and, following appropriate fact-finding, will mount an aggressive campaign against those prohibitions, including litigation, if necessary, to the highest level that may be needed.

Similarly, in the related area of placement and placement restrictions/prohibitions that limit or preclude the development of new manufactured home communities and/or the expansion of existing communities – both of which are essential to ensuring the availability of inherently affordable manufactured homes for every American who wants one, and the economic expansion of the industry – MHARR will likewise work cooperatively with state-level industry associations to seek out egregious examples of discrimination against the industry and its consumers, and will take aggressive action to address those mandates as well.

Rounding-out MHARR’s three major post-production focus areas, is the matter of consumer financing and the full, market-significant implementation of the “Duty to Serve Underserved Markets” mandate by Fannie Mae, Freddie Mac and the Federal Housing Finance Agency (FHFA). Despite targeted marketing to industry members, the Government Sponsored Enterprises (GSEs) – more than a decade after the enactment of DTS – have done little or nothing to even begin serving the largest segment of HUD Code industry consumer financing, represented by home-only personal property (or “chattel”) loans, which comprise nearly 80% of the entire manufactured housing market.  Despite years of promises (including decades of promises before the adoption of DTS), Fannie Mae and Freddie Mac have not only failed to deliver – but have been allowed to fail to deliver — anything in the way of market-significant support for the vast bulk of the manufactured housing market and instead – supported by the Manufactured Housing Institute (MHI) — have diverted much of their focus to a “new class” of manufactured homes at a price point that is significantly higher than mainstream manufactured housing. This diversion of DTS benefits to the industry’s largest entities and higher-cost market-dominant lenders, rather than attracting new lenders and promoting the type of market competition that would result in lower interest rates and greater affordability for consumers.

To address these matters, MHARR will take aggressive action, both in Congress and within the Administration (including the Office of Management and Budget, the Treasury Department and HUD) to press for full GSE/FHFA compliance with DTS – and expanded manufactured home consumer lending support from the Federal Housing Administration (FHA) and Ginnie Mae – to expand the availability of consumer financing for the mainstream HUD Code market and promote greater competition and affordability for consumers.

In addition to these matters centered within the post-production arena, MHARR members also directed the Association to: (1) continue to aggressively oppose (including via litigation, if necessary and appropriate) discriminatory manufactured housing energy regulation by the U.S. Department of Energy (DOE), as is still being sought and promoted by energy special interests; (2) press for the conclusion and effective implementation of HUD’s regulatory reform activities pursuant to Trump Administration Executive Orders 13771 and 13777; and (3) take action to ensure full and fair competition (as required by federal law) for the next HUD monitoring contract.  In this regard, MHARR has already had a dialogue with senior-level HUD contracting personnel to stress the need for fair and open competition and a new contractor after more than 40-years of de facto sole-source contract procurements and awards.

Lastly, MHARR members had an opportunity to speak with representatives of the Federal Emergency Management Agency (FEMA), who gave a comprehensive presentation to MHARR manufacturers and answered questions regarding the next FEMA procurement of manufactured homes for use in emergencies.  The productive dialogue was extremely useful for the independent manufacturers which comprise MHARR and reflects a laudable commitment by FEMA to include smaller, independent HUD Code producers in the procurement process to provide essential housing assistance to victims of natural disasters going forward.

 

The Manufactured Housing Association for Regulatory Reform is a Washington, D.C.-based national trade association representing the views and interests of independent producers of federally-regulated manufactured housing.

— 30 —

 

The same release on MHARR’s website is found at the link below.

 

MHARR Board Holds Highly Productive Meeting — Adopts Bold New Initiatives

 

That’s tonight’s installment of manufactured home “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

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2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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State Level Shipment Data Continues to Flash Warning Signals for New HUD Code Manufactured Housing Sales

April 1st, 2019 Comments off

 

StateLevelShipmentDataContinuesFlashWarningSignalsNewHUDCodeManufacturedHousignSalesDailyBusinessNewsMHProNews

 

This isn’t an April Fool’s joke.

 

If it is funny in any sense to anyone, it’s only so for those in the industry who may see a perverted value to themselves in the troubling declines in new home shipments and sales in numbers of states across the country.

This data further below is from the Midwest Manufactured Housing States (MMHF).  The MMHF are the parent body for the Louisville Manufactured Housing Show. Recall that the Daily Business News on MHProNews exclusive fact-checks once more revealed arguably false – or at best – misleading claims in recent ‘reporting’ by MHInsider about January’s 2019 Louisville Show.

 

Fact Check, Darren Krolewski, MHInsider Claim on 2019 Louisville Show Attendance

 

Even though the number of displayed models, and other exhibitors declined, MHInsider had the audacity to claim that the number of attendees was a 60-year record.  That misstatement was debunked at the report linked above.

 

New HUD Code Manufactured Home Shipment Data

Not long after the first of every month, the new HUD Code manufactured home shipment data is compiled and released by IBTS for HUD.  The Manufactured Housing Association for Regulatory Reform (MHARR) and the Manufactured Housing Institute (MHI) each do monthly summaries based upon that IBTS data.

While MHARR has been sounding the alarm for months, MHI’s missives largely ignore or downplay the troubling trends.  Given that MHI claims to be representing ‘all segments of factory built housing,’ how is it that they show so little published concern over the matter?  Doesn’t that in itself play into the controversy that the Arlington, VA based MHI are okay with historically low production, so that consolidators can continue to acquire other firms or locations at discounted prices from their intrinsic value?

Check out the latest data from the MMHF, per OMHA and MHI.

 

2019-04-01_1358December2019ManufacturedHousingIndustryShipmentsDailyBusinessNewsMHProNews600

 

Per the data above, those 5 MMHF states collectively have witnessed an overall decline in new HUD Code sales.

Year – Total Shipments – MMHF States

2017 – 12,548.

2018 – 12,210.

 

As the graphic below reminds readers, these are not the only states that have marked declines.

 

MHARRJan2019HUDCodeManufacturedHomeProductionShipmentReportDailyBusinessNewsMHProNews

 

While MHARR has raised this issue in recent months, MHProNews has periodically published reports for some years that have aimed at raising awareness on this apparently growing problem. ICYMI, one of several such reports is shown below, that one, from 2017.  Curious minds must ask, how is this even possible during a blossoming affordable housing crisis?

 

While Manufactured Housing Overall Rises, Some Slip Sliding Away

 

Other than MHARR, MHProNews, or MHLivingNews, no one else to date has bothered to seriously look under the hood to see what the causes of this issue might be.  George F. (F?) Allen, for example, has mentioned it.  But when Allen asked industry leaders for explanations, he took at face value the explanations of Kevin Clayton (Clayton Homes) and Joe Stegmayer (Cavco Industries).  No follow up questions by Allen were made in a truly journalistic fashion to help explain the obviously contradictory claims made by the leaders of two of the three top producers of manufactured housing.

A competitor in trade media told me in Tunica last week – with others present – that they don’t publish news, they publish what he himself called ‘fluff,’ said MHProNews publisher, L. A. ‘Tony’ Kovach.  “Hey, we’ve done cheer leading at times too, but never based on mere nonsense or wishful thinking. It isn’t fun to publish unpleasant facts, but if the industry is to solve its internal challenges, it must begin with solid facts. Thus the value of fact-checks. Head in the sand, or see – hear – and speak no evil, doesn’t cut it for true professionals and smart investors.”

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

The new IBTS data should be out this week.  Check back to get those facts, from your most-trusted source for independent manufactured home industry trade news, analysis, and commentary.  It is all right here on MHProNews.We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

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2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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Errata, Apologies, Explanations, Tunica Talk, and Manufactured Housing

April 1st, 2019 Comments off

WrongWayErrataApologiesExplanatinsTunicaTalkAndManufacturedHousingDailyBusinessNewsMHProNEws

Perfection is not attainablebut if we chase perfection we can catch excellence.” —Vince Lombardi, per BrainyQuotes.

 

There’s significant value to live events of many kinds, and the Tunica Manufactured Housing Show last week underscored that on several levels.  The MHProNews team was there, and we had a chance to hear from scores of readers – like yourselves – face to face.

 

Among the feedback, which ran the gamut of topics?

Failure to accept ‘friend’ or ‘connection’ requests on a timely basis.  Guilty as charged.  But the reason is time, we get floods of such social media requests, and we strive to accept them as a matter of habit.  But some are missed, and it should never be taken as personal.  There are very few we deliberately decline.  For example, if someone appears to be connected with a sex-trade, we are not interested in that.

 

2019-04-01_0758LinkedInInvitetoConnectManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

But well over 90 percent of spotted invites are connected, once we’ve had a chance to glance at a profile. So please don’t stop sending those social media connections for Twitter, Facebook, or LinkedIn.  We appreciate them and accept them routinely.

 

 

Errata

We periodically apologize for typographical or ‘auto-correction’ errors that get by us.  No one in manufactured housing publishes more content than MHProNews and MHLivingNews does, it isn’t even close. Others get typos too. In fact, the mainstream media gets typos, as this in L. A. ‘Tony’ Kovach’s mail this morning spotlights.

 

2019-04-01_0744NewYorkTimesDailyBusinessNewsMHProNewsErrataMHProNews

This error today in the NY Times is not meant as a slam on them, it happens in all media, ours included.

 

We strive to curate content from sources across the left-center-right media divide. We don’t have to agree with a publication’s editorial perspective to consider it, because in fairness, all media produces some significant and accurate reports, even if their editorial viewpoint may be skewed or agenda driven.

YouMHProNewsSeemToHaveConceptualIQThatIsMoreImportantThanSpellingAbilityQuote

Many of these quotes are from MHI insiders.

The cause for typos and editing errors should be clarified, not just for us, but for all media.  When Google-Facebook take up a growing share of ad dollars, that means that mainstream and even specialized media has less revenue.  In turn, that means editing or other features suffer.  That’s one reason why we periodically pop up the reader comment in the quote shown, it is heart warming that so many – we thank you – overlook that, presumably due to the content’s value.

 

Gracias, Danke, Thank You

But the most common feedback we received during the Tunica Show included these two words – “thank you.”

Scores of independents stepped up to say “thank you” – or the periodic ‘gracias’ – for covering industry topics that no one else in manufactured housing trade publishing dares to cover.  Besides the mom-and-pop operations, those words of thanks came from larger companies too.

Heads of a well-known, larger operations were among those that specifically said words to the effect that, ‘You [MHProNews] take complex topics and make them easier to understand.  We routinely read what you publish, and can’t thank you enough for what you do.”

Or this one:  ‘The issues [related to] market manipulation you [MHProNews] cover are essential for a clear understanding of why manufactured housing is underperforming. Keep it up.’

TheyTheBigBoysThinkTheyOwnUsIndependnetsQuoteOr, another corporate head, while thanking us, pointed to a topic that they think we need to spend a bit more time on.  That subject?  State associations.

Frankly, it’s a difficult issue.  Here’s why.  On the one hand, state association executives are among our sources for news tips and insights. Let us hastily add that so too are sources within the Manufactured Housing Institute, or other “Big 3,” or Knoxville-connected, and other operations too. For those who are part of a larger organization, we remind you again to use a non-company cell phone or a private email to send us your thoughts and tips.  Sad that it should be that way, but we have sources that have told us that mails are being scanned by larger firms.  That said, our news tips sources are part of the reason why we get subjects no one else in the industry does.

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

That noted, the corporate leader who slammed state associations – many of which that MHI-connected firm is a member of – has made a valid point.  While state associations do battle certain issues with success, there are others that arguably go unaddressed or are allowed to slide. Why?  It could be summed up in this prior report, linked below.

 

 

Given the fact that zoning-placement issues are among the top concerns for HUD Code manufactured home retailers – and thus broad swaths of the industry –  state executives and MHI ought to be at the forefront of such challenges.  MHProNews spot-checks have revealed that it is often sadly true that the “enhanced preemption” that is part of the Manufactured Housing Improvement Act of 2000 (MHIA) are going unmentioned in zoning-planning board or other local issues.  Given that several state association executives, and MHI, ought to be very familiar with the MHIA 2000 and “enhanced preemption,” why is it going largely unmentioned, save by MHARR, MHLivingNews, and MHProNews? Why have state execs who previously called on HUD to enforce this law, go silent?

 

The solutions to the industry’s challenges are in many cases hiding in plain sight.  Good laws are already on the books.  Why does Clayton Homes, state associations, and MHI so often fail to mention or highlight those good laws?  Why do they posture activity, but don’t use their best arguments?

When one looks at the true, underlying causes of the industry’s lack of advancement since 2003, it can be boiled down to a few simple principles.

ManufacturedHousingSHipmentsBloombergQuintFactoryBuiltRebuidRecoveryDailyBusinessNEwsMHproNEws

Good laws that are going largely or entirely unenforced.  Two examples are:

  • Duty to Serve manufactured housing by the Government Sponsored Enterprises, a decade after it was made law in the Housing and Economic Recovery Act of 2008 (HERA).
  • Enhanced preemption – part of the Manufactured Housing Improvement Act (MHIA) of 2000.

 

The bonus example is that good news from third parties about manufactured housing are being left to languish.  Third party good news reports are going largely unused, save here on MHProNews or on MHLivingNews.  One of the better examples, from 2018, by a respected sources such as the National Association of Realtors (NAR) is their report on manufactured homes by Scholastica Cororaton, CBE.  It touted the value of manufactured homes, and debunked numerous myths.  Yet that report is nowhere to be found on the MHI website, why?  Yet, MHI claims to represent ‘all segments of factory-built housing.’ If they do, aren’t they doing a pitiful job of it?

2019-04-01_0536ScholasticaCororaton

Composite of the site search result on MHI’s website for this date. Yes, Arlington, we will keep spotlighting such obvious missed until you correct them.

IfMHProNewsIswritingAboutItIWantToKnowAboutItQuoteThere will be more on Tunica and our meeting with industry professionals on the afternoon of March 282h in the days ahead. Stay tuned, and sign up for the hottest emailed headline news in the industry to make sure you don’t miss a story that may be important to your interests.

Keep in mind too that besides publishing, we are doing various kinds of promotion, consulting, and business development services for clients.  We have a lot on our plate, but we strive to balance it all out. Our clients routinely praise our work product.

 

CaseyMackTonySoheylaMHProNewsTeamFirstCallDailyBusinessNewsMHProNews

An MHI only member company leader was stunned at Tunica to learn that we get some 10,000 (+/-) unique visits daily on MHProNews, given the relatively small size of our industry.  The 1.2 million (+/-) page views those visitors generate monthly speaks to the content that keeps industry pros and investors coming back for more. We thank you.

 

Finally, for those sending messages that haven’t had a reply or acknowledgement, never hesitate to pick up the phone and call. A good subject line helps us sort through items in our inbox too.  Thanks for the input at Tunica. That’s this morning’s MH Industry News, Tips, and Views Pros Can Use,” where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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Independent National Manufactured Housing Post-Production Association Takes Major Step

 

HUD Code Manufactured Home Production Decline Persists – Time For Action Not Excuses

 

 

 

 

 

 

 

 

 

 

Sun Tzu – Ultimate Manufactured Home Freedom Alliance

March 31st, 2019 Comments off

 

SunTzuUltimateManufacturedHomeFreedomAllianceDailyBusinessNewsMHProNews600x315

Once the rules of the game – and the methods of one’s opponents – are clearly understood, then potentially winning strategies can be forged.

 

The oriental philosopher military strategist Sun Tzu said similarly.

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” ― Sun Tzu, The Art of War, per Goodreads.

By accident, coincidence, or design Warren Buffett’s and Omaha based Berkshire Hathaway’s “follow the money” trail leads to some interesting places.

Some are obvious, other pass through the so-called “dark money” routes of various intermediaries.

In no particular order of importance:

  • Clayton Homes (metro Knoxville, TN),
  • 21st Mortgage (metro Knoxville, TN),
  • Other Berkshire Hathaway (Omaha, NE) brands that are part of the Arlington, VA based Manufactured Housing Institute,
  • Center for Public Integrity – (which with the Seattle Times broke the first exposes against Clayton Homes and their affiliated lenders)
  • Tides Foundation,
  • MHAction,
  • Prosperity Now,
  • RV MH Hall of Fame,
  • Next Step USA, and others.

The list could go on, but that is sufficient for now to make this point. Sone of these organizations may seem on the surface to at least periodically be opposed to each other. Why would Buffett fund his own opposition?

Know the enemy [opponent, competition], and know yourself; in a hundred battles you will never be in peril. When you are ignorant of the enemy, but know yourself, your chances of winning or losing are equal. If ignorant both of your enemy and yourself, you are certain in every battle to be in peril.”  Sun Tzu, The Art of War, per Goodreads.

Facts and conspiracy theories are often two different things.  The reality is that with no two people – even twins – being completely alike, one must be open to the notion that in business, there can be wildy different strategies that a competitor or opponent of yours may be using than you would personally conceive of using yourself.

So, the opposition’s thinking and methods must be understood.  Since that takes time, and many won’t or can’t invest that time, it gives the devious a potential advantage over the under-informed.

The Daily Business News on MHProNews has never alleged that Warren Buffett holds a conference call with the above groups and tells them what to do next.  We would not claim there is some secret memo.  The fact is, it is not necessary.  All that is needed it to gather like minded people, or people whose behaviors are predictable, and then set them into motion with funding needed to accomplish their mission.

Buffett has no need to call and dictate policy. That’s not how he works, and he’s said so himself. He’s no micro-manager, he is an empowering delegator. Hire, buy, or fund the right subordinates and surrogates, and you can reliably predict what can be expected.

The leaders of those bulleted groups above need but fit a mold that Buffett approves of, and on the business side, he preaches being a tough competitor and building that company’s “Moat.”

 

A Concrete, Eye Opening Example

Buffett can fund candidates that approved of – for example – Dodd-Frank and the Consumer Financial Protection Bureau (CFPB).  This he demonstrably did with then Senator Barack Obama and Secretary of State Hillary Clinton. Yet Clayton Homes, 21st Mortgage, and MHI all battled against burdensome regulations imposed by the CFPB on the manufactured home industry.

Why would Buffett back a candidate that would arguably harm his business interests? Because his business interests could better deal with those challenging regulations, and smaller businesses would be less able to do so. By harnessing the power of government regulation, he can eliminate competitors, and at least potentially not be accused of some antitrust or other legal violation.

It’s brilliant, in a Sun Tzu world-view.  The artificially created headwinds that came from the CFPB did indeed eliminate several competing lenders, retailers, and others.  That left Clayton, 21st and other Berkshire brands that could withstand those headwinds to benefit.  Machiavellian? Arguably, yes.

Thus, the ways that this seemingly odd coalition can contribute to building the Berkshire Moat could, in theory, be unknown to most of the participants.  Doug Ryan at Prosperity Now may have been as clueless on the above as Richard ‘Dick’ Jennison or Lesli Gooch at MHI.  At least they had plausible deniability up to the point that MHProNews began following the money trail and following the possible logic for such a stratagem.

As long as that bulleted seemingly odd coalition allows or creates headwinds that make business harder for smaller to mid-sized competitors, it’s a good day for Buffett, Berkshire and their brands interests.

 

Enduring Value of Berkshire Documents, Videos, and Prior Quotes

What makes the Kevin Clayton video interview touting Buffett and Berkshire in the report linked here so useful is that it’s unlikely he’d say some of those same things in a deposition for a civil or criminal case.  Clayton, Williams, Buffett’s own words in that linked report – once unpacked – reveals amazing things, especially so when one looks at the political and non-profit connections they make.

It’s beyond dispute that Berkshire could have hired and funded the best multimedia campaign known to mankind, all to promote a proper understanding of manufactured housing. That in turn could send manufactured housing soaring to record heights. But Buffett and his lieutenants have not done so. Why not?  He’s got the money, and Clayton said years ago they were ready to do just such a campaign.

One plausible answer is this. By depressing – or allowing and/or fostering headwinds – the manufactured home market by a combination of action and inaction, manufactured housing can be kept lower than it’s potential, and lower than it has historically had operated. That allows Buffett, Berkshire, and their brands or allies to grow their Moats at a bargain value. It is shamefully cunning, but then, Buffett himself has said that he doesn’t believe in God.  If his statement of atheism is so, in his mind there is no heaven, no hell, and from that sort of world-view, what’s the risk to Buffett for posturing honor but behaving dishonorably?

The fact that it arguably hurts millions of manufactured home owners is apparently irrelevant to the Wizard of Omaha. The fact that thousands have been driven out of business, or sold out at a discount, are the purported goal.  Part of the cunning involved is that it could all escape the obvious eyes of federal regulators, or plaintiffs’ attorneys.  One would have to do years of research to begin to grasp the magnitude of how this could work.

Indeed, that’s what years of research and the application of Buffett’s own words suggest.

 

WarrenBuffettAZQuoteCriticalFactorDetermineValuePayFairBargainPriceMHProNews

 

Let’s consider just two Buffett quotes, above and below.

 

GoodBusinessIsLikeAStrongCastleWithaDeepMoatAroundItSharksIntheMoatIwantItUntouchableWarrenBuffettQuoteDailyBusinessNewsMHProNews

Sometimes the truth is hiding in plain sight. Follow the facts, evidence, and the money.

 

That said, how does one beat such a system?  How does one learn the lessons of Sun Tzu enough to foil this kind of cunning opponent?

Simple. By aligning the common interests of those who are impacted or harmed. By jiu-jitsu. Dictionary offers one of the following definitions, using alternative spelling of the term:

  • jujitsu or jiu·jit·su: “the use of an opponent’s strengths or one’s own weaknesses to accomplish one’s goals…”

Buffett thinks long term.  He doesn’t mind occasion setbacks, he expects them.  Any platform that goes after him is likely akin to a mere pinprick, no big deal, so long as in time, it fades away from Buffett-World.

UnderstandingWarrenBuffettCastleMoatMetaphorsQuotesDailyBusinessNewsMHProNews

Never forget that even during medieval times, castles and their moats were in fact breached.

How does one beat Buffett, Clayton, 21st et al?  Take the force of the opponents attacks, and let them point out the coalition and moves needed to defeat them.  Do that, and you’ll have created the Ultimate Manufactured Housing Freedom Coalition.

Here is a possible outline of those who have been harmed by Omaha-Knoxville-Arlington’s Moat in Manufactured Housing.

Every independent manufactured home:

  • Retailer,
  • Community,
  • Lender,
  • Producer,
  • All other products/services providers.
  • PLUS, in addition to businesses, the normal allies of a business are its customers.

There are some 22 million people living in mobile or manufactured homes.  Because their housing values have arguably been harmfully impacted by Buffett led Berkshire’s brands and affiliated non-profits, and you have the basis for an alliance – that once mobilized – even his billions would have a hard time beating.

That ultimate coalition could be made up of mobile and manufactured home owners, plus those businesses past or present whose values have been impacted are the natural allies against Buffett and the other mega-monopoly builders.  Note, we’ve deliberately left some other possible coalition members, but the bullets above are enough to make the point for now.

What’s interesting is that this coalition also fits into various applications of antitrust law, RICO, or other existing federal (and certain state) statues. It fits into something actionable as well by a gutsy, visionary plaintiffs law-firm willing to take on contingency a class action suit that could make the tobacco cases look like chump change.

What’s fascinating is that such a case could prove easier than the tobacco case was.

The ultimate coalition wouldn’t require much of its individual members, and the rewards would easily outweigh the risk of being potentially targeted by a Berkshire brand or their surrogates.

Without such a coalition, let’s be candid.  Draw out the current trend lines, and Berkshire and their fellow travelers will win.  They need but wait for the next administration that holds the White House, Senate and the House that they can control.

As an example, in Delaware, resident groups sought a rent-control law, some years ago.  The Delaware Manufactured Home Owners Association (DMHOA) got what they wanted.  But the DMHOA learned over time that what they wanted didn’t work as they wanted it to.

On the business side, the Manufactured Housing Association for Regulatory Reform (MHARR) were foresightfully worked for years to get passed the Manufactured Housing Improvement Act of 2000, and later the Duty to Serve Manufactured Housing as part of HERA 2008.  Getting a law passed in 21st Century America appears now to be only a step, because the next step is to get a law once passed into effect.

Independent businesses and consumers working together.  They have an alignment of interests.  They are both being harmed by uber-billionaires who are manipulating the system to their own benefits.

As a free enterprise lover, we believe in honestly earned money.  We know that socialism isn’t the answer, it’s a dangerous delusion, and history has proved it to be a deadly delusion. The American Way from the outset has been to limit government, and to limit the monopoly power of big businesses. That tea that the rebels tossed into Boston harbor on December 16, 1773 was not only taxed, it was a monopoly sanctioned by the British crown.

We need such rebels to join forces today.  Forget herding cats. There is a strong appeal to voluntarily join forces for both long-term survival, freedom, and the significant upside of success that such a group can enjoy.

That’s the ultimate coalition needed to beat Buffett are independent businesses and mobile/manufactured home (MH) owners.  There can be marketplace victories, legal victories too.

With Clayton et al purportedly stuck throttling manufactured home performance for so many years, with the correct stratagems, they could hypothetically be surpassed in the marketplace, and combined with a vigorous legal component, they could be beaten at their own game.

Who says? Sun Tzu.

With no further adieu, start diving into the articles from the week that was, 3-24 to 3-31-2019.

 

What’s New from MHARR

 

 

What’s New on the Daily Business News from MHProNews

1DailyBusinessNewsLogoMHProNewsLogo-1

Saturday 3.30.2019

Independent MH Communities, Retailers – NAMHCO’s Susan Brenton Says What Fueled Break from Manufactured Housing Institute (MHI)

Independent MH Communities, Retailers – NAMHCO’s Susan Brenton Says What Fueled Break from Manufactured Housing Institute (MHI)

Friday 3.29.2019

Best First Quarter for Markets in Years, Plus Manufactured Home Stock Updates

Best First Quarter for Markets in Years, Plus Manufactured Home Stock Updates

Warren Buffett Urges Government Care For People Who’ve Become ‘Roadkill’ – Video, Analysis

Warren Buffett Urges Government Care For People Who’ve Become ‘Roadkill’ – Video, Analysis

Trump Administration Move on Housing Financing Draws Sharp Manufactured Home Association Response

Trump Administration Move on Housing Financing Draws Sharp Manufactured Home Association Response

 

Thursday 3.28.2019

HUD Charges Facebook with Housing Discrimination, Official Word From D.C., Secretary Carson

HUD Charges Facebook with Housing Discrimination, Official Word From D.C., Secretary Carson

Fannie Mae, Freddie Mac Conservatorship Draws Secretary Carson’s Broadside, Plus MH Stock Updates

 

MH IDEAL, Understanding Manufactured Housing’s Choke Points, Tunica Show Day 3

MH IDEAL, Understanding Manufactured Housing’s Choke Points, Tunica Show Day 3

Clayton Homes Insiders Tips – After Birmingham ‘Fiasco,’ Clayton Pivots Back to Tunica Show – Day 2 Insights

Clayton Homes Insiders Tips – After Birmingham ‘Fiasco,’ Clayton Pivots Back to Tunica Show – Day 2 Insights

 

Wednesday 3.27.2019 

AOC’s Green New Deal Senate Flameout, What it Means, plus MH Market Updates

 

Attraction Marketing, Appealing to More Cash, Good Credit Customers into Manufactured Homes

Attraction Marketing, Appealing to More Cash, Good Credit Customers into Manufactured Homes

Affordable Housing Crisis Rages, Sages Sing Manufactured Home Praises, Fix the MH Industry Tricks – Easy as 1, 2, 3

Affordable Housing Crisis Rages, Sages Sing Manufactured Home Praises, Fix the MH Industry Tricks – Easy as 1, 2, 3

Tunica Manufactured Housing Show, MH Industry Pro Feedback, Day 1

Tunica Manufactured Housing Show, MH Industry Pro Feedback, Day 1

 

Tuesday 3.26.2019

 

‘Green New Deal Fantasy,’ “Revenge Politics,” Says Democrat Schultz Pondering Independent 2020 Run, plus Manufactured Home Stocks

‘Green New Deal Fantasy,’ “Revenge Politics,” Says Democrat Schultz Pondering Independent 2020 Run, plus Manufactured Home Stocks

Spreading City Ban on Individual Lot Placements Threatens Independently Owned Manufactured Home Communities, Retailers, Residents, and HUD Code Producers

Spreading City Ban on Individual Lot Placements Threatens Independently Owned Manufactured Home Communities, Retailers, Residents, and HUD Code Producers

Lesli Gooch, PhD, Manufactured Housing Institute EVP Reveals DTS Financing Con Job

Lesli Gooch, PhD, Manufactured Housing Institute EVP Reveals DTS Financing Con Job

“Collusion Delusion,” “An Illegal Takedown that Failed” WH/Media Round-Up, plus MH Stock Updates

“Collusion Delusion,” “An Illegal Takedown that Failed” WH/Media Round-Up, plus MH Stock Updates

Monday 3.25.2019

 

Manufactured Housing – Easy as 1, 2, 3

Manufactured Housing – Easy as 1, 2, 3

Fact Check, Darren Krolewski, MHInsider Claim on 2019 Louisville Show Attendance

Fact Check, Darren Krolewski, MHInsider Claim on 2019 Louisville Show Attendance

Golf Tournament Location Has Changed at 2019 Tunica Manufactured Housing Show

 

Sunday 3.24.2019

“Whatever It Takes,” Hard As Nails Men’s Conference, and Manufactured Housing

“Whatever It Takes,” Hard As Nails Men’s Conference, and Manufactured Housing

That’s Sunday morning’s weekly recap, where “We Provide, You Decide.” © ## (News, commentary, and analysis.)

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HistorySeriesEventsDescribingAmbitiousTriesDominateManipulateOppressOthersThatCreatesDesireAmongFreedomAmongThoseBeingManipulatedDisadvantagedControlledLATonyKovachBy L.A. “Tony” Kovach – for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
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Minnie Driver, Millionaires, and Billionaires – Debunking “Housing for the Poor” Image of Manufactured Housing

Warren Buffet’s Quotable Quotes on Business, Institutions, Behavior, and News Reporting

MHI’s Growth Agenda? Rick Robinson, JD, SVP Manufactured Housing Institute, Preemption Evidence, Writ of Mandamus, and Addressing HUD Code Manufactured Home Shipment Woes

 

 

 

 

 

 

 

 

 

Clayton Homes Insiders Tips – After Birmingham ‘Fiasco,’ Clayton Pivots Back to Tunica Show – Day 2 Insights

March 27th, 2019 Comments off

 

ClaytonHomesInsiderTipsAfterBiminghamFiascoClaytonPivotsBackTunicaDay2InsightsMHProNews

It will be recalled that Clayton Homes made a move largely away from their presence at the Tunica Manufactured Housing Show, when they decided to have their own plant show for Clayton retailers in Birmingham, AL.

 

With highways torn up for reconstruction for the next 18 months, a return to their plant show site in Birmingham seemed ill advised, per several sources at the Tunica Show today.

But the potential embarrassments were from unexpected consequences of the Birmingham Show site while they were there. “They didn’t realize that they had picked a location right across from the Alabama OSHA office,” said one source that was confirmed by another. That was bad, because officials found it too interesting to resist putting their noses into their plant show. But what made it worse [for Clayton] is that they discovered that they had to recheck every home every morning, because the homeless would break in overnight and camp out, until they were chased out.’

Embarrassing and costly is how the matter was described.

So along with other logistical and show related mishaps and the “fiasco” claimed, Clayton decided to make a come-back in 2019 with more model homes at the 2019 Tunica Show.  One non-Manufactured Housing Institute producer told MHProNews that they were glad that Clayton made that move.  “Clayton’s presence helped the show,” said that source.

Some Berkshire Hathaway brands gladly greeted, or even embraced and did photos with the MHProNews team.  The Daily Business News on MHProNews once more reminds Clayton team members who share news tips to avoid using company issued cell phones or company email addresses.  Those, per insiders, are monitored. “Big brother is watching you at Clayton, believe it” said an informed source.

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

While some where happy at Clayton’s presence in Tunica, others had a darker view.

Clayton is slowing killing [off] our industry’s independents,” said a mom and pop source that were in retail.  They had stopped to chat with our publisher and consultant, L. A. ‘Tony’ Kovach.

Another informed source put a finer point on it. “When you are an independent retailer that is selling Clayton Homes product,” said a show attendee, “you are Clayton’s test marketing for an area.  If an independent is doing really well, then expect Clayton to appear with a new store in that same market area.”

There were more confirmations of reported misdeeds by 21st Mortgage, with respect to floorplan financing. They largely fit the pattern described in the prior report, linked below.  ICYMI, and for new comers, you can click the hot-linked text image boxes that follow for more details on that topic.

 

CFPB and 21st, Second Shoe Drops? Flooring w/21st Mortgage Corp? Insider Tips

 

Another independent told MHProNews that they personally knew independent retailers of HUD Code manufactured homes who had been a victim of the openly publicized ploy described in the article linked below.  For new readers, recall that 21st Mortgage issued a letter cutting off retailers who weren’t buying Clayton product, in the aftermath of the financial crisis.  Yet Warren Buffett, and Kevin Clayton both said that they had ‘plenty of money.’

 

Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

 

Independents, Uniting?

It remains to be seen just how many independent manufactured housing:

  • Retailers,
  • Communities,
  • Suppliers,
  • Lenders,
  • Financial Services firms,
  • Producers of HUD Code homes,
  • Along with other vendors and service providers will attend tomorrow’s discussion to launch a new post-production trade group.

Following that meeting, there will be a session for independent non-3 C companies that will discuss issues of common concern, and how they might interface with the efforts to forge a new-post-production trade group.

That 3 session discussion and organizational meetings will be held at Sam’s Town hotel and casino, right across the highway from the Hollywood and Resorts hotel where the 2019 Tunica Show is being held.

The doors will open at 11:45 AM, with food, beverages and snacks being served.  The meeting will start promptly at 12:15 AM.  It will be in the Delta 1 and Delta 2 meeting rooms, in the Sam’s Town conference center area.

 

LATonyKovachMHLivingnewsMHProNewsPHotoThe law is on the side of the manufactured home industry and it’s independents on so many levels,” says

L. A. ‘Tony’ Kovach. “What has been occurring in recent years with the Manufactured Housing Institute (MHI) and their puppet masters in Omaha-Knoxville areas and their allies is a purported betrayal of the interests of every independent in the industry. We heard from a wide range of professionals in the last 2 days.  Some are literally fearful, others are hopeful, but almost all agree that the industry should be doing far more than it currently is.”

If history – which Warren Buffett says is useful – is any guide, then positive changes to grow the industry and simultaneously break the iron grip of Berkshire brands over MHI, several state associations, and by other means the industry at large.

Among those who’ve stated they are formally attending Session 1 are:

  • A big 3 producer,
  • MHI and state association members,
  • #MHM,
  • NAMHCO,
  • MHARR,
  • More than one HUD Code producing independents.
  • Independent Retailers,
  • Communities,
  • And some suppliers and vendors also indicated they will be in attendance.

 

It is a fluid situation. But as noted in the more detailed reports below, there are reasons to believe that the birth of a new non-production association will begin tomorrow afternoon at Sam’s Town.

There may also be a greater meeting of the minds between various independent producers of HUD Code homes.  To learn more about all three sessions, click the report below.

Affordable Housing Crisis Rages, Sages Sing Manufactured Home Praises, Fix the MH Industry Tricks – Easy as 1, 2, 3

 

MHProNews wants to note once more an important principle that was heard in various forms during the last two days.  Not every MHI member is happy. Not every Berkshire brand team members are happy with Clayton, 21st, Vanderbilt Mortgage and Finance, etc. There are good people working with or for these operations, and are troubled.

The mainstream news video of an ex-Clayton employee makes that point clearly.

 

 

The point is that people wake up to the reality of what is happening in our industry at different times, and in their own ways.  There is wheat and chaff all around, and each person and entity must be taken as an individual. There is no intent to lump every MHI member into the cabal that is allegedly slowly monopolizing the industry through Buffett’s increasingly well know ‘strategic moat.’

There is limited seating.  Prior notices apply to this update.  The discussion will be moderated.

It has been years since several state associations have bucked the desires of Clayton Homes, 21st or MHI, per multiple sources. Since it is apparent that Berkshire has its own BH Media group, mountains of cash, and could easily promote manufactured housing as much as they desired, the logical conclusion is that they want to keep the industry down, precisely to keep new entrants out, and to force existing companies to sell cheap or close entirely.

One alone can be isolated and beaten. But a group that stands together against unjust forces will be hard to beat. Independents can compete and win, with the backup of such a pro-growth trade group.

 

StrengthInNumbersBeStrongEnoughStandAloneYourselfEnoughStandApartWiseEnoughStandTogetherWhenTimeComesDailyBusinessNewsMHPronews

Let’s stop worrying, fretting, or underperforming.

Let’s do this.

SamsTownHotelMapMarchDeltaA-B282019DailyBusinessNewsMHProNews_001

What You Should Bring and Do To Attend the Fix the MH Industry Tricks Meeting

RSVP a Text Message to 832-689-1729.

 

Text the following:

 

RSVP Fix the MH Industry Tricks

  1. Your Name(s) (EG: John and Jane Brown)
  2. Your Business Name (EG: John’s MH Sales, and Jane’s MH Community)
  3. Your Title (EG: Owner, manager, executive.)
  4. Your Cell Phone Number (EG: all 9 digits: XXX-XXX-XXXX)

 

Those who are ready to stand up to the powers that be alongside others who want to preserve the industry’s independents should make plans to have a trusted team member there.

That’s tonights’s manufactured home “Industry News, Tips and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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Related Reports:

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Lesli Gooch, PhD, Manufactured Housing Institute EVP Reveals DTS Financing Con Job

Manufactured Housing – Easy as 1, 2, 3

Fact Check, Darren Krolewski, MHInsider Claim on 2019 Louisville Show Attendance

Speak No Evil, Only Evidence. Tunica Show, Feds, Clayton, 21st, MHI, MHARR, Public Debate, and You

Urgency Grows, Another City Prepares Ban on Manufactured Homes

Smile! You’re on Candid Camera! Security, Casino Hotels, and Fix the MH Trick$ Tunica Event

Cha-Ching! Manufactured Housing Made Simple in 2019

“What Are We, Chopped Liver?” MHI Member December 2018 Reactions

 

Subsidized Housing vs Manufactured Homes, Community Owner Marge Clark Sounds Off

 

Fix MH Industry Trick$ – Special Meeting at Tunica Show

HUD Proposes Rule to Adopt EPA Formaldehyde Standards — Eliminate Formaldehyde “Health Notice”

HUD Secretary Carson HUDdle Conference Features Manufactured Housing Association for Regulatory Reform Engagement on Zoning, Placement, and Financing

HUD Code Manufactured Home Production Decline Persists – Time For Action Not Excuses

MHARR Releases Study Recommending Independent Collective Representation for Post-Production Sector

 

 

 

 

 

 

 

Tunica Manufactured Housing Show, MH Industry Pro Feedback, Day 1

March 26th, 2019 Comments off

 

2019TunicaManufacturedHousingShowMHIndustgryProFeedbackDay1DailyBusinessNewsMHProNews

There is always something far more personal to those face to face contacts with professionals across the span of the industry.

 

Some of the things heard today, in no particular order of importance, from those at the Tunica Show were:

  • The mood was generally good.
  • Builders still report several weeks of orders in their pipeline.
  • It is time for public days, not just trade days.
  • It is time for a new venue.

 

  • While some were perhaps a bit cool towards the MHProNews team, that was from sources perhaps to be expected.
  • The feedback from independents was strong and encouraging. Examples:
  • I read what you publish every day. Thank you [MHProNews] for being a voice for the independents of our industry.’
  • If it wouldn’t be for what you [MHProNews] publish, the majority of what the rest are saying is the same old, same old.’

 

  • You [MHProNews] are like the MH Industry’s Fox News, fair and balanced.’
  • I can’t thank you [MHProNews] enough, and several of the independents I know feel the same.’
  • Builders said that getting enough labor was a hurdle.
  • Financing was described as a challenge.

 

  • Placement and zoning issues came up, as fewer places are accepting or allowing HUD Code manufactured homes.
  • There is a broad disappointment from most independents about the Manufactured Housing Institute (MHI), but in fairness, some of those who were cool were likely big MHI fans.
  • There are a dwindling number of independents, and the time to act to change that dynamic for the better is now.
  • Only one person came up to try to dispute the concerns of market manipulation, but that party had clearly not read all of the key items, watched the key videos, or looked at the same document trails. To paraphrase that source, ‘I disagree with your conclusions about the extent of market manipulation, but I do agree that Clayton [Homes] is evil.’ That same party said, The industry needs 21st, for only they will buy some of the paper that other [lenders] don’t.’  That said, he also stated that there were numbers of article he had not read. That last point is a straw man argument, because even if the FTC/DOJ would break up 21st and Vanderbilt, that would just open the industry up for more competition, not less.

 

StrawmanArgumentMisrepresentingArgumentMakeITeaseirToAttackDailyBusinessNEwsMHPrOewns

 

There was a brisk, at times heated discussion with that last party and our publisher/consultant, L. A. ‘Tony’ Kovach, but it ended amicably enough.  Tony stressed what our articles have said, we don’t tell people who to do business with, and we don’t call for boycotts. That same party said that as a Libertarian, he was strongly opposed to the federal government stepping in and breaking Clayton up for antitrust or any other reason.  Let the industry compete with and beat Clayton, said that source.

It would be good if Clayton, 21st, MHI, Fannie Mae, and Freddie Mac each had one or more representatives – and it can be their attorney(s) – come to Session 1 of our Thursday 12:15 PM meeting. It would be great if they would be as robust in explaining their position on issues like what happened to the ‘Mobile Home Militia,’ or Heath Jenkins, and other reports that we’ve done. The ‘big boys’ have been directly invited, time will tell.

One MHI member that represents a big 3 company hustled over in the Resorts hotel to say, “I will be there” for that meeting.  That would be great to have that input – or others like it – during Session 1. For those who have any doubts that the market is arguably being artificially manipulated, or that MHI is purportedly failing on a range of issues, a respectful, candid discussion is welcome and healthy. Long-time readers know that we’ve been making that invitation for a public discussion and/or debate for years.  If it happened Thursday afternoon, it could be healthy.

As one state executive put it, ‘If they [Omaha-Knoxville-Arlington] could disprove your thesis, they would do so.’

To the party that thinks it wrong to use antitrust law, perhaps they need to go back and look at what happened in the aftermath of the AT&T breakup.  Antitrust laws exist to protect the free market.  When voices across the left-right spectrum are calling for antitrust action against a range of goliath companies, why shouldn’t MH Industry independents want their playing field leveled too?

BTW, some Clayton guys came up and hugged our publisher today, so let it not be said that everyone takes this personally.  Many get it that this is a professional discussion and analysis, and people often have to be separated or distinguished from the organization(s) they are with.

Separate wheat and chaff with all people and all things.

Of course, with the late scheduling of the “Fix the MH Industry Tricks” event, the turn out will be a fraction of the main show, and that is just fine.  We deliberately decided not to ‘compete’ with the main event and discussed that with Dennis Hill. We want to play fair, just as we want the industry’s independents to be treated fairly.

 

Fix MH Industry Trick$ – Special Meeting at Tunica Show

 

But the indications are that turn out will be higher than what occurred to start the launch of the NCC, MHARR, NAMHCO and other such trade organizations.  If so, that would be encouraging.

But this isn’t a numbers game at the start.  It is about having people with skin in the game that are serious enough to discuss with their peers the issues face to face.  From that there can be an effort to get ball rolling for a growth oriented post-production association.

P.E.P.  Protect, Educate, Promote.  Those are the three things that the industry’s post-production sector must robustly do.  MHI can talk or spin all they want to, but the shipment numbers tell the story.  How seldom they publicly attempt to refute false or misleading claims about the industry tells the tale too, doesn’t it?

 

P.E.P.ProtectEducatePromoteMHProNews

If an MH trade association does this repeatedly, time and time again, it will make a difference in public perception. We’ve seen this proven in local markets. See an example, one of several, linked here.

Those days aren’t over, but a new era could be about to begin.  A new post-production trade group could interface with NAMHCO, MHARR, NFIB, and others in ways that could arguably mitigate the harm done by Omaha-Knoxville-Arlington on issues such as DTS.

While it remains to be seen what NAMHCO will do in their community segment of the industry. NAMHCO has committed to participating in Thursday’s first meeting, along with MHARR, non-aligned, MHI members and others.

Be the turn-out modest or standing-room-only, it is the character and earnestness of the discussion that matters.  The American revolutionaries of 1776 started small, but rapidly grew.

The manufactured housing’s independents revolution is standing near its birth.

Among those who’ve committed, they’ve routinely said word to the effect that

  • You guys [MHProNews] are 100% right, the independents need their own pro-growth trade association.’
  • Tony, I don’t like email much, but I can’t thank you [MHProNews] enough for telling it like it is.’
  • Many who date back to the 1990s know all too well that with an affordable housing crisis, the industry should be doing several times its current output.

 

Clearing Up A Misunderstanding

As a closing point, there was a party that felt that our publisher’s comments about 3D tech or videos meant something other than what it does.  Sometimes people read or see something in a fashion that it was not said, much less intended. If 3D tech, quality videos, or fine websites was what the only thing necessary, then the industry would already be doing 500,000 of more new homes a year.  Here’s exactly how our publisher has said it.

 

RememberThisQuoteIrPrettyPicturesMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews

That’s not a slam on anyone, it’s the obvious truth, because Clayton Homes has done all of the above for years, and yet the industry is doing fewer shipments today than it was in 2003 when Omaha-based Berkshire Hathaway bought Clayton and Oakwood, and began to gobble up chunks of the industry. That’s reality.

Some don’t want to get into the trenches.  They don’t want the industry to be ‘divided.’  Pardon us, but the lines were drawn by others, not us.  If anything, we have been too moderated at first, hoping that the powers-that-be would change.  They made it very clear that they would not.  That’s their call, it is ours to take the matter to the next level.

The fact that only about 4 percent, per some third-party sources, of housing shoppers even consider a manufactured home is plenty of reason to realize that the industry has gone in reverse from the days when several states had 1 out of 3 new single-family homes was a HUD Code manufactured home.

Happier days, more profitable and opportunistic days can lie ahead. We are optimists, not pessimists. But it is unrealistic to not address what is, because only getting to the root issues will effect the cure.

Doctors don’t ignore symptoms, they look for the cause of as symptom, and seek the cure.

That will obviously not occur by doing the same things the same way they’ve been done since 2003.

As one HUD Code builder put it to our publisher, Tony, why would any independent retailer be a member of MHI?’

Good question, and some are perhaps regrettably beginning to ask that question of state associations, in cases where they are also becoming more openly Omaha-Knoxville-Arlington aligned. The independence of the state associations needs to be restored, but that too would be fostered by a robust national post-production trade group.

 

StrengthInNumbersBeStrongEnoughStandAloneYourselfEnoughStandApartWiseEnoughStandTogetherWhenTimeComesDailyBusinessNewsMHPronews

 

The fact that the HUD Code industry is underperforming historically is the acid test.  The rest are details and commentary.

Check in tomorrow with your email or hear on the Daily Business News on MHProNews for more meeting details, and how to RSVP to attend the sessions that begin Thursday at 12:15 PM. Attendees are encouraged to start arriving at 11:45 PM.

 

MHARRJan2019HUDCodeManufacturedHomeProductionShipmentReportDailyBusinessNewsMHProNews

2018-12-10_0949SkyChampionManufacturedHousingShipmentHistoryDailyBusinessNewsMHProNewsNov2018

 

That’s this evening’s snapshot of manufactured home “Industry News, Tips and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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Spreading City Ban on Individual Lot Placements Threatens Independently Owned Manufactured Home Communities, Retailers, Residents, and HUD Code Producers

March 26th, 2019 Comments off

SpreadingCitiesBanOnIndividualLotPlacementsThreatensIndependentlyOwnedManufacturedHomeCommunititesRetailersResidentsHUDCodeProducersMHProNews 

Former volume retailer, community owner and Manufactured Housing Institute (MHI) award winner Marty Lavin has referred to the HUD Code has a discrimination code.

 

State association executive J.D. Harper has called the bias against manufactured housing and their residents an example of “economic racism.”

 

It will be recalled that Harper’s association launched a nascent video campaign to boost manufactured housing acceptance. To the Arkansas Manufactured Housing Association’s (AMHA) credit, that campaign is outperforming in YouTube views that MHI ‘story telling campaign’ has on achieved on that same online video platform.

Yet Arkansas is one of those states that is struggling against a growing trend to restrict or ban manufactured homes. The new HUD Code manufactured home shipment trend lines in that state have been problematic, as has Michigan, which has done varied promotional efforts of their own.  Despite MHI, or some state’s efforts to ‘promote’ manufactured housing, that’s arguably being drowned out by a longer and stronger drumbeat of often negative news.

Mainstream news stories like this next one –  going largely unanswered by MHI or the Berkshire Hathaway owned brands that reportedly dominate the Arlington, VA based trade group – add to a volume of anti-manufactured home background noise. 

LaPorteCountyMHParkBadNewsViolationsDailyBusinessNewsMHProNews

There are proven ways to deal with such ‘bad news’ for the industry stories, be they local or national. But MHI and several state associations routinely won’t do so. This video had no embed code, so you can see the report at the link that follows. https://www.abc57.com/news/abc57-investigates-la-porte-county-mobile-home-park-hit-with-multiple-violations-residents-complain-of-awful-conditions Doing nothing only keeps the drum beat of bad news coming, while new HUD Code manufactured home shipments flounder during an affordable housing crisis.

 

 

 

The New Durham Estates, Tom Fath Experience 

In contrast to that phenomenon, is Tom Fath and his family’s business. The Fath’s New Durham Estates Community is undergoing a transformation. Once treading water at best, or losing occupancy, they are now reportedly attracting more new residents who are buying new, newer, nicer and more expensive HUD Code homes. They are selling more, in a move away from the refurbished and/or rental housing trends found in so many other land-lease communities.

Yet Fath sounded a warning to the industry when he said the following.  When there business is dramatically improving, why is he sounding an alarm?

TomFathCreatedAnIndustryUnderAssaultQuoteWeSucceedWhenCustomersAreHappyDailyBusinessNewsMHProNEws

 

That was said by Fath in response to the MHI’s arguably problematic advertorial campaign. MHProNews led the charge in calling that faux news effort out as ineffective at best, or a risk at worst.

But back to Fath’s comments. They’re impressive improvements at New Durham Estates are driving their occupancy, income, and values higher. Furthermore it’s obvious that their residents love the Fath family, some of whom live on property along side their MH owning residents.

Want proof? 

Beyond video interviews with actual residents – some of which like the one linked here and here are posted on MHLivingNews, there’s the fact that Tom Fath was voted onto his town’s council. Unhappy residents obviously don’t vote for their owners!  As one of those links reveals, a retired police chief and his wife settled at New Durham Estates, and she too was voted onto the town council.  That’s a stark contrast to what’s happening in Bryan TX or other places where manufactured home bans are being discussed.  How does Fath describe their experiences in turning around their property and making it into a desirable destination? 

 

>

 

The troubling trend to attack manufactured homes – or ‘mobile homes’ and ‘trailer houses’ as the cities and residents often wrongly describe our housing products – can be countered.  Fath and his family, just miles from that other community prove it.  Proper engagement with the media, with residents, with public officials are all part of the solutions mix.

 

 

Crawl, Walk, Run

Dennis Hill, who was previously quoted as saying to MHProNews that the once cancelled Louisville Show needed to take a crawl, walk, run approach to rebuilding. Once up-trending while the Louisville Show was being promoted by MHProNews, and educational efforts were run by L. A. ‘Tony’ Kovach, now that Show has shrunk in exhibitions and display size again. Instead of acknowledging a warning signal, the new promoters – staunch pro-MHI member MHVillage and their so-called MHInsider magazine is spinning, wrongly – or lying? – about the downward trend at that event, as the report below reveals.  ICYMI, or want a refresher, you can click the linked text-image box below later for more depth on a related topic.

 

Fact Check, Darren Krolewski, MHInsider Claim on 2019 Louisville Show Attendance

 

These disparate threads are surprisingly interconnected. Because they all come together to threaten the HUD Code industry’s independent producers, retailers, communities, residents and their related interests

It’s arguably a different manifestation of Warren Buffett’s, Kevin Clayton’s and Tim Williams’ strategic and economic moat,” says Tony Kovach. ICYMI, see the related reports, further below the byline and notices.

 

Warren Buffett’s Moat, Understanding Manufactured Housing Requires Grasping Strategic Economic Moats

 

The Solution?

Tony Kovach says that the Ziglar and other success guru principles that advocate understanding a problem before proposing solutions is a key. 

ProblemSolvingZigZiglarFirstStepRecognizetheProblemExistsNextIsProblemOurResponsiblityProblemSolvingVeryImportantDailyBusinessNewsMHProNews

Crawl, walk, run is an apt principle to keep in mind here too,” says Kovach. “These seemingly disconnected trends intersect. It might seem to help in the short term some aggregators of manufactured home communities, who buy up distressed or under-performing properties from mom-and-pop ownership and turn them into a corporate ownership that is then targeted by MHAction. Is it surprising to learn that resident group GSMOL tipped us and helped identify the ‘follow the money’ ties between the radical anti-MHC corporate ownership MHAction group, and the Tides Foundation, which demonstrably got funding from Berkshire chair Warren Buffett?

 

It is not quite a stage-managed affair.  But if you set people into motion doing what they do anyway, then what occurs is a seemingly choreographed resistance to manufactured homes. That does impact lending.  It does impact – artificially so – the natural appreciation that the National Association of Realtors and the Federal Housing and Finance Administration (FHFA) has each identified exists in manufactured homes. 

We respect the rights of individuals and companies to support with their money whomever they please,” says Tony Kovach. “But out of concern for those who support MHI, we and a few other voices have for some time raised the alarm about the troubling trends that MHI and their puppet masters have allowed the industry to be faced with. If I thought MHI was trying to solve problems, we’d more likely still be a MHI member. But as members of NAMHCO, MHARR long before them, and others have come to realize, paying MHI money is like feeding the hand that is biting yours.”

 

 

Fake News, False or Misleading Narratives  

It may seem entirely unrelated, but it’s nevertheless an apt example. For years, large swaths of the mainstream media has been parroting “Trump Russia Collusion.”  Now, after nearly 2 years of examinations by over a dozen Democratic-supporting attorneys working for Special Counsel Robert Mueller, after 25 million dollars spent, thousands of subpoenas, piles of documents, and over 500 witness interviews, they found no shred of evidence against the president or his campaign. Harvard Law professor emeritus Alan Dershowitz, a Democrat himself, objectively denounced the probe repeatedly as illicit.  MHProNews reported those points by Dershowitz and others across the left-right divide.  Now Dershowitz is blasting Mueller for how he framed his statement of findings, but the famous Harvard law attorney is unsurprised by the result. He is sorry for the harm Mueller and the probe has had on numerous levels our largely polarized nation.

The fact trail now know reveals that the Mueller probe was fake news sparked by a disgruntled fired former FBI director Jim Comey, that was based upon a fake dossier. Our publisher placed this satirical cartoon on the home page years ago. Much of it has since come to pass.

PresidentObamaFBIComeyAGLynchBookingDealsDCSwampDailyBusinessNewsMHProNewsPolticalCartoon

Once the rules of engagement and methods used are better understood, then one can often predict what will follow. This satirical cartoon was done years ago by MHProNews, and much of it has since come to pass.

 

 

President Obama was supported by Warren Buffett. Buffett’s grandson served in the Obama White House. 

 

WarrenBuffettBillClintonHillaryClintonBarackObamaKevinClaytonNathanSmithPhotosDailyBusinessNewsMHproNews600

 

It’s not a conspiracy theory when there are facts, clear evidence, and a pattern of behavior that is largely predictable.  Buffett’s ties to manufactured housing are unmistakable. His ties to other high-level Democrats are too. The same is true for Nathan Smith, of SSK Communities, and Kevin Clayton of Clayton Homes.  All are MHI members.  Again, that doesn’t taint all MHI members, or all of those working for MHI member firms.  But a few key ones are clearly benefiting from actions and inactions that harm the majority to benefit a minority. 

But how does this Mueller analogy tie into the burgeoning movement to ban manufactured homes in cities and towns across America?

They are both examples of how fake news can be believed by millions of Americans.  Millions think of our industry in dark terms.  That’s why a study by an independent real estate firm revealed that only about 4 percent of housing buyers seriously consider manufactured homes.  That’s an alarm bell.  Couple that with MHVillage’s own poor conversion data – which shows that less than a fraction of a single percent that shops for a manufactured home actually buys one – and you have a full blown crisis that helps explains that shipment challenges reflected below.  It can be viewed as coincidence or not that Buffett, along with other mega-billionaires, are tied into the machinations that have sparked, allowed or even fueled both of the disinformation trends. It is whatever it is.


ManufacturedHousingIndustryShipmentsCavcoIndustriesCVCOMHIDailyBusinessNewsMHProNews

 

An Industry Under Assault? 

Is manufactured housing an industry under assault as Fath said? How can one say differently, in the light of the evidence? Yet Fath himself reveals that the pattern isn’t a forgone conclusion. Rather, Fath himself says that something can and should be done to resist and profit during this troubling trend.

Protect, Educate, Promote. P.E.P. That’s the simple formula for fighting the combination of seemingly natural but also artificially stoked and relatively unimpeded headwinds that are Buffett’s proverbial sharks in the waters of his Moat. 

Part of the arguably evil genius here is that to a causal observer, it looks harmless enough.  When industry professionals don’t recognize what’s happening, how are regulators supposed to see it clearly without expert help?  The headwinds that lead to business closures and consolidations may appear to be natural market forces.  But even in nature if a fire is fueled and is allowed to spread, there is avoidable destruction just the same.  

MarkWeissJDPresidentCEOManufacturedHousingAssocRegulatoryReformDailyBusinessNewsMHProNewsPosturing activity, what Mark Weiss, JD, President and CEO of the Manufactured Housing Association for Regulatory Reform (MHARR) called “the Illusion of Motion” is an apt description for what MHI does. For example, MHI make videos that too few watch, but it looks like an effort to promote. The Arlington based MHI place advertorials in newspapers and then claim that millions see them. Even if MHI’s claim were so, then millions remain unconvinced by MHI’s ads, social media, and videos. The proof is in the vexingly low new home production numbers.  That’s not conspiracy 101, that’s reality 101.

Meanwhile, MHI has attempted to weaponized much of the industry’s trade media and bloggers. The resistance is on MHARR and MHProNews. It remains to be seen what NAMHCO will or won’t do.

But a pair of reports from sources tied to NAMHCO suggest to MHProNews that they believe they are already making progress on Duty to Serve (DTS) when MHI could not? If so, that’s a stunning indicator of just how poorly MHI performs in practice. If NAMHCO sources are correct, it will be the next exhibit in the collective case against MHI.

 

Manufactured housing should be soaring, not snoring,” says Tony Kovach. “The majority of manufactured home residents should be working with the independents of the manufactured home industry. Together they could break the chains that artificially bind the industry to low levels of performance. It’s actually easy, in the sense that the laws already exist to make the needed changes. Thank the members of MHARR for two of those laws — the Duty to Serve, and “enhanced preemption,” both of which MHARR leadership worked to enact. They are examples of what even a small association with focus can accomplish.  Now imagine if MHARR had the kind of funding that MHI does?”

 

The pattern of ineffective action or ill acts by MHI or the Berkshire brands being allowed to fester are part of a series of fake or misleading ‘information’ sources that’s been purportedly weaponized to harm the interests of independents and individuals alike. 

That pattern hurts most everyone, save a few consolidators. It is an open question if or how those consolidators who are consciously supporting – or are standing mute and watching – will respond when those same forces that have been unleashed has turned on them. 

There were protests in the streets against Donald J. Trump, our nation’s 45th president. The organizers said he collided with Russia.  Its likely that most of those protesters believed it. But over a dozen “angry Democrat” attorneys with $25 million spent in the effort couldn’t find any evidence of collusion by anyone in America with Russia.  None.  That includes the president and his campaign. 

There are protests against manufactured housing too.  Citizens are led to believe that manufactured homes harm their property values. It’s demonstrably not true, save perhaps in a narrow sense of how fake news influences some individuals home shopping behavior. Scaled, that does cause ripples.  Lower demand, and values are impacted.

 

YouGetMoreOfWhatYouEncourageLessofWhatYouDiscourageMartyLavin

The logic of this statement can be applied to a variety of cases.

 

Kevin Clayton is arguably right when he said on camera that Warren Buffett and his anti-competition strategic Moat can use nonprofits to their benefit. The BH Media Group, part of Buffett’s Berkshire Empire could single handedly start the debunking process. They don’t. Why? 

Isn’t it obvious that Buffett, his lieutenants, their minions, and lemmings are getting what they want?  He could be promoting the truth of manufactured housing better than anyone.  Yet Berkshire’s efforts are clearly metaphorical fig leaves compared to what is the naked truth of ineffective postured leadership.  

Meanwhile, the industry’s independents suffer. So too do millions who could benefit from manufactured home living.

But it’s not over. 

There is still time.

POTUS Trump proved by patient endurance and fighting back his innocence against a barrage of claims that he colluded with Russia.  His approval with mostly negative media hovers at around the same levels as then POTUS Barack Obama enjoyed with a mostly fawning media.  Fake news and misleading reports can be beaten.  Tom Fath and others prove it.  There are other examples that illustrate how a committed cadre of manufactured housing professionals and residents can begin the process of reclaiming the HUD Code industry. 

MHARR and MHProNews, and an array of sources and supporters who make the resistance possible have been laying the foundation independently, yet collaborating where possible, for years now. The next step is to begin to organize a post-production trade group that will do what MHI claims to do, but in fact fails to do.

That next step will be Thursday afternoon, at noontime. The location will be announced, but it is in the Tunica area,  not too far from the trade show that opens there today.

It will be a modest first step. MHARR, NAMHCO, or even the now purportedly weaponized NCC, all began with a modest meeting of the minds.  

The often debatably fake or ineffective education by MHI and their surrogates can be replaced by real education that is part of PEP. Protect. Educate. Promote.

 

WhatTheHellAudacityOfHopePOTUSObamaTrumpPromisesKeptManufacturedHousing525

It is better to light one candle than to curse the darkness. Protect. Educate. Promote. P.E.P.

 

Those three letters of P.E.P. sum up what must be consistently and honestly done. It doesn’t matter how hard the wind may seem to blow. POTUS Trump reveals that victory is possible. It starts – crawl, walk, run at Tunica with a small group of leaders who can make the changes to a brighter future a reality.  With about 100,000,000 in rental housing, there are few businesses with more upside potential than modern manufactured homes.  But the industry must fight forces within and without.  Think about Frank Rolfe’s statement.

SuzanneFelberFrankRolfeRichardADickJennisonAmericanHousingAdvocatesManufacturedHousingIndustryDailyBuisnessNewsMHProNews600

UnzipLookingForUsUnlockedMindHowCanWeHelpThemSeeManufacturedHOusingINdustryDailyBsuinessNewsMHproHNEws

When customers come to your website, are they finding what they are looking for, because they have a beautiful dream they want to fulfill. But they also have questions. Are they ‘bouncing’ at a high rate? If so, that is a red flag for a possible design issue. Other red flags include low conversion rates.

The alternative? Is to continue to allow those who spin or allow fake news to drive independent businesses out of business.  

P.E.P.ProtectEducatePromoteMHProNews

This is what a good post-production association does. P.E.P. There are billions of dollars in opportunities. But it requires visionaries to get involved.

 

 

Fear of loss. Desire for gain. Take your pick – or both – for motivations.

The industry will arguably not achieve its tremendous potential until a pro-growth national association option exists to MHI. Learn more at the links, above and below. Make or modify your plans to attend the historic meetings Thursday afternoon, in Tunica MS near the main trade show location, which will start after their events are concluded.

  • NAMHCO,
  • MHARR,
  • Independent Producers and Retailers that are currently members of a variety of associations, or no association,
  • are all among those who plant to come to the kick off event to discuss that causes and cures for our industry’s low results.  A new association doesn’t require hundreds of members, but it may end up with hundreds of members once it begins. A new association needs only a few committed members, that is how each of the above as noted began.

That’s what’s new from manufactured housing most read and most trusted “Industry News, Tips, and Views Pros Can Use,” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

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2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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You can click on the image/text boxes to learn more about that topic.

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