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Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 7.8.2018 to 7.15.2018

July 15th, 2018 No comments
SundayMorningManufacturedHousingIndusryNewRecapMHProNewsLogoDaliyBusinessNewsMHProNews7.8.2018to7.14.2018

Trivia note: that’s how the MHProNews home page looks like on that iPad screen, just moments before the Sunday Morning weekly recap is published. We do get typos, but we also sweat the details, all for thousands of industry readers like you.

Albert Einstein, Zig Ziglar, Martha C. Nussbaum, and Manufactured Housing

 

There are those who mistakenly think they don’t understand the value of an honest critique

But the truth is that we all know the value of objective analysis, because we all rate things – be they spoken, written, expressed by 1 to 5 stars, social media likes, and the critiques one keeps to oneself.

AlbertEinstienZIgZiglarMarthCNussbaumManufacturedHousingDailyBusinessNewsMHProNews 

The manufactured housing industry stands at the edge of great potential. That’s the logic from various third-party factoids found on Saturday’s Daily Business News report, linked below.

HumanitiesValueBuisnessCriticismDissentWhenGoingAlongGetAlongWhereWhistleblowersDiscouragedBadThingsHappenBusinssesImplodeMarthaCNussbaumPhotoQuote

Design by MHProNews.

How does a manufactured housing industry professional, advocate or investor best tap into the potential of manufactured homes during this raging affordable housing crisis?

WeCannotsolveOurpRoblemsWiththeSameThinkingWeUsedWhenWeCreatedThemALbertEinsteinQuoteManufacturedHouusingIndustryMHProNews

In part, by understanding reality.

The ideal balance for achieving that reality check is SWOT. 

SWOTAnalysisDailyBusinessNewsMHProNews

The four quads of a good SWOT analysis. Strengths, Weaknesses, Opportunities, Threats.

Part of SWOT is identifying threats and weaknesses. Those who only do cheer leading are arguably hobbling progress.

TheFirstStepInSolvingAProblemIsToRecognizethatItDoesExistZigZiglarDailyBusinessNewsMHProNews

SWOT is a critical analysis, using a different phrasing. 

It’s like an employee evaluation, the more objective it is, the better. After all, the principle is that one gets more of what we encourage, and less of what we discourage, right?

 TurthSoundsLikeHateToThoseWhoHateTheTruthQuotePrismDailyBusinessNewsMHProNews

The truth or evidence can be disturbing, but usually it’s uncomfortable because it’s misunderstood, or due to someone being in denial.

No good parent or coach let’s a child or team mate keep making the same mistakes without guidance. No good doctor would fail to warn a patient about risks to life or limb.  All of those are examples of critiques.

The quotes from Martha C. Nussbaum, Albert Einstein, and Zig Ziglar are useful reality checks from respected minds, that come from a variety of disciplines.

 MarthaCNussbaumAmericanPhilosopherLegalScholarWikiManufacturedHOusingIndsutryDailyBusinessNewsMHProNews

For baseball or sports fans, Tony reminds me periodically of the Mickey Mantle quote shown.

 

ItsUnbelievableHowMuchYouDontKnowAboutGameYouveBeenPlayingAllYourLifeMickeyMantleBaseballHallFameMastheadManufacturedHousingIndustryCommentaryMHProNews

What hall of famer Mickey Mantle said about baseball applies to manufactured housing too.

When an industry that has as much potential as manufactured housing has today  – and yet is still underperforming – there must to be objective reasons for it.

IfIHadAnHourToSolveAProblemIdSpend55MinutesThinkingAboutthePRoblemAnd5MinutesThinkingAboutsolutionsAlbertEinsteinquoteMHProNews

Objective analysis and critique are essentially for growing a business or location’s sales, and thus the industry to its potential.

The quotes shown remind readers that critique is useful, necessary, and – surprisingly! – positive, but only when it is properly viewed and understood.

KnowledgeIsNoGuaranteeofGoodBehaviorButIgnoranceisaVirtualGuaranteeofBadBehavior-MarthCNussbaumPhDQuotePhotoManufacturedHousingIndustryProNews550x315

On MHProNews, we hunt for, curate, and share information that’s designed to inspire superior performance for those who tune in, objectively think matters through, and thus ‘get it.’

With those insights and thoughts in mind, let’s dive into the headlines from the week in review.

 

What’s New on MHLivingNews

 

MHLivingNewsImprovedLivingForLe$$taglinedropshadow

MHLivingNews features lifestyle and living news on prefab housing, with a focus on manufactured homes.  It’s the industry’s most robust, facts and evidence based educational website for the general public.

Exposé! Heartbroken Conventional Housing Buyers? Dare to Compare Site Built with Modern Manufactured Homes

Exposé! Heartbroken Conventional Housing Buyers? Dare to Compare Site Built with Modern Manufactured Homes


What’s New on the Masthead

 

Profits, Understanding Human Events, and Manufactured Housing

Profits, Understanding Human Events, and Manufactured Housing

 

What’s New on the Cutting Edge

 

Savvy Stealth Marketing – and “Product Placement” Storytelling

Savvy Stealth Marketing – and “Product Placement” Storytelling

 

What’s New on the Daily Business News

DailyBusinessNewsLogoMHProNewsLogo (1)

Saturday 7.13.2018

7 Reasons Why Manufactured Housing is Poised to for More Rapid Growth

7 Reasons Why Manufactured Housing is Poised to for More Rapid Growth

 

Friday 7.12.2018

Really? Taxes are Cut, Tax Collection and Revenue Grows?

Really? Taxes are Cut, Tax Collection and Revenue Grows?

Stocks Just Did What? Plus Manufactured Housing Industry Market Updates

 

City Fighting to KEEP Dozens of Manufactured Home Communities

City Fighting to KEEP Dozens of Manufactured Home Communities

Friday the 13th, Mobile Homes, Fires, Tornado Magnets and the 2020 U.S. Census

Friday the 13th, Mobile Homes, Fires, Tornado Magnets and the 2020 U.S. Census

 

Thursday 7.11.2018

Capitalism, Socialism, & Manufactured Housing

Capitalism, Socialism, & Manufactured Housing

“Protecting & Promoting Competition” Stunned Defendant, as DOJ OK’s Anti-Trust Appeal, Plus MH Market Updates

“Protecting & Promoting Competition” Stunned Defendant, as DOJ OK’s Anti-Trust Appeal, Plus MH Market Updates

Manufactured and Modular Housing Factoids, and Profitable Analysis

Manufactured and Modular Housing Factoids, and Profitable Analysis

Investors, Heartbroken Home Owners, Site Building Giant DR Horton, and Manufactured Housing

 

 

Wednesday 7.10.2018

DOJ Anti-Trust Division Looking to Appeal Decision, Plus Manufactured Housing Market Updates

Proper Definitions, Mobile Home, Manufactured Home, or Trailer House – Civil Rights, Respect, Public Policy, & Value Issues

Proper Definitions, Mobile Home, Manufactured Home, or Trailer House – Civil Rights, Respect, Public Policy, & Value Issues

“Fear Mongering,” and Manufactured Housing Advancement

“Fear Mongering,” and Manufactured Housing Advancement

How Warren Buffett Built Berkshire Hathaway Investment Empire, Infographic

How Warren Buffett Built Berkshire Hathaway Investment Empire, Infographic

 

Tuesday 7.9.2018

Texas Commission Talks West Texas Oil Boom, Plus Manufactured Home Market Updates

Forbes Boast$ about Manufactured Home Community Operation

Forbes Boast$ about Manufactured Home Community Operation

“RESTORING THE RULE OF LAW TO MANUFACTURED HOUSING REGULATION” – MH Leader Call to Action

“RESTORING THE RULE OF LAW TO MANUFACTURED HOUSING REGULATION” – MH Leader Call to Action

Dog Whistles, as Epic Battle for Business Effecting Manufactured Housing, Others Looms

 

 

Monday 7.8.2018

U.S. vs China, SCOTUS Pick, Biz Effects, and MH Market Updates

“Unconstitutional Taking,” “Gentrification on Trial” in Recent Oak Hill Manufactured Home Community Ruling

“Unconstitutional Taking,” “Gentrification on Trial” in Recent Oak Hill Manufactured Home Community Ruling

Beautiful Dreamers, Looks vs. Results? Monday Morning Manufactured Housing Sales, Marketing Meeting

Beautiful Dreamers, Looks vs. Results? Monday Morning Manufactured Housing Sales, Marketing Meeting

Winners and Losers, 5 Midwestern States, Manufactured Home Shipment Breakdown

Winners and Losers, 5 Midwestern States, Manufactured Home Shipment Breakdown

 

Sunday 7.7.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 7.1.2018 to 7.8.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 7.1.2018 to 7.8.2018

And that’s all she wrote, with a little hand from that other guy, during the week that was.  Stay tuned for some news and insights next week you won’t find anywhere else in MHVille.  That assurance comes with our money back guarantee. 😊 That’s News through the lens of Manufactured Homes, and Factory-Built Housing.” © “We Provide, You Decide.” © ## (News, analysis and commentary.)

(Third party images, content are provided under fair use guidelines.)

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

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2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

7 Reasons Why Manufactured Housing is Poised to for More Rapid Growth

July 14th, 2018 No comments

7ReasonWhyManufacturedHousingIsPoisedForMoreRapidGrowthCNBCManufacturedHousingIndustryDailyBUsinessNewsMHproNewslogo

Nature abhors a vacuum. At the center of every business’ or industry’s success was the recognition of a need, followed by the steps required to fill that need.

 

The affordable housing crisis is well known and documented. What is less embraced are the causes and potential solutions, which includes manufactured homes, as well as other forms of factory-built or industrialized housing.  That’s opportunity in disguise.

The Daily Business News will spotlight today 7 Reasons Why Manufactured Housing is Poised for More Rapid Growth.

In no particular order of importance, the following are the seven reasons.

The 7 can be summed up in two words, “Money” and “information.”

1)   Record Equity. A decade after the housing/mortgage crash of 2008, the housing markets have recovered.  “The first three months of 2018 saw homeowners’ tappable equity surged by $380 billion to $5.8 trillion, the largest recorded,” states MPA, the Mortgage Professionals of America.

 

2)   There are many retailers and communities that know what the award-winning manufactured home retailer in the video below told MHLivingNews.com. Namely, that a large percentage of manufactured home buyers have first owned a conventional house. When some sell their house, they may pay cash or have more down payment to finance a manufactured home.  Some will borrow against a house in order to buy another home.

 

 

3)   The video above makes another important point for manufactured home professionals, investors, advocates, and the home buying public to know.  There are both entry-level and residential-style manufactured homes.  Both are necessary!  Each one – entry level, and residential style – benefits and complements the other. High-end producers or sellers are wise not to diminish their ‘shade and shelter’ kin, and vice versa.

 

NathanHararyMarketSnapshotAllAboutEquityFamilyFirstFundingManufacturedHousingINdustryDailyBusinessNewsMHproNews598

 

4)   Rapidly Rising Equity in Housing in the 1st quarter of 2018. Nathan Harary, Senior Loan Officer at Family First Funding tells MHProNews that “It’s all about equity.” As proof, he ticks off some specific examples of expert insights. By the way, when he says that 63 percent have a mortgage, that’s like saying that 37 percent don’t. Each kind of home owner is an opportunity in disguise for a savvy, ethical, and long-term thinking manufactured home marketers.

 

HomeownersareIntheMoney63PercentHaveMortgageFamilyFirstFundingLogoDailyBusinessNewsMHproNewslogo

When you say that 63 percent have a mortgage, that’s another way of saying that 37 percent are mortgage free.

 

5)   2018 1st quarter year-over-year growth.  Housing values rapid rise boosted equity by $1 trillion dollars in a a year. Wow!

NationalHomeOwnerEquity1stQuarter2018ManufacturedHousingIndustryMHproNewsFamilyFirstFundingLogo

A trillion dollars is equal to about 16,205,476 of the averaged priced manufactured home sold in December 2017, using Census Bureau data. So about half of that trillion dollars could pay for enough manufactured homes to meet the nation’s 8.3 million unit housing shortage, using NAR data.

 

6)   CoreLogic’s CEO’s statement.

CoreLogicPresCEOFrankMartellQuoteHomeEquityGrowFamilyFirstFundingLogoManufacturedHousingINdustryDailyBusinessNewsMHProNewslogo

 

7)   National Housing Data. The data and the trends, properly understood, are like a road map for the need for more factory-built homes.

HomePriceActivityNationallyFamilyFirstFundingLogoManufacturedHousingIndustryDailyBusinessNewsMHProNewsLogo

All of the above supports a factoid and quote that MHProNews has cited for months, and is shown below.  Namely, what the National Association of Realtor’s Lawrence Yun said about the need for more new homes.

LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding

Collage by MHProNews.

What the above comes down to, as noted previously, is money and information are the paths that must be used to fulfill the aspirations of millions.

Actionable information is motivating to a professional, and to housing seekers.

It should be noted that “poised” means “positioned.” Manufactured homes are in a position – for the 7 reasons cited above, as well as others to grow more rapidly.

So the above are not a guarantee. People, teams, and organizations are known to take a winning hand, and blow it.  The question is, what will you do with the hand dealt to you in your market?

Albert Einstein and Zig Ziglar both made similar observations.  The start of a solution is to start by understanding the problem. A need is a problem.  A problem is an opportunity in disguise.

Every challenge the industry faces – internally and externally – can debatably be met with a simple, effective and profitable solution.

There is work to be done, and opportunities to be tapped. Opportunity comes dressed in overalls. Are you ready to work for the next steps?  The linked items further below can be read for greater depth of understanding. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third-party images are and content are provided under fair use guidelines.)

Related References:

Investors, Heartbroken Home Owners, Site Building Giant DR Horton, and Manufactured Housing

Profits, Understanding Human Events, and Manufactured Housing

Life Hack Success Tip-Any Pro Can Do This-Monday Morning Manufactured Housing Sales, Marketing Meeting

Style or Substance? Lesson from Most Hated in America – Monday Morning Manufactured Home Sales, Marketing Meeting

What are the FACTS about Manufactured Housing Industry Traffic vs. Real Estate? MHVillage, MHProNews, Manufactured Housing Institute Data

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

Learn more about the above, linked here.

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

Sign Up Today!EmailedMHProNewsHeadlineNewsDailyBusinessNews

Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

 

Really? Taxes are Cut, Tax Collection and Revenue Grows?

July 13th, 2018 No comments

 

ReallyTaxesAreCutaxCollectionsARevenuesGrowManufacturedHousingIndustryDailyBusinessNewsMHProNews

Facts are facts.  They are not partisan, or at least, they shouldn’t be.

 

It may not always seem like it, but tax rates and related policies – hold that yawn, please – can be significant drivers of economic activity.

Translated, taxes can help or harm business, including manufactured housing.

That’s why the National Federation of Independent Businesses and others have championed tax cuts. For similar reasons, they are why the Manufactured Housing Association for Regulatory Reform (MHARR) has championed enforcing the law on regulations, not going beyond it.

“RESTORING THE RULE OF LAW TO MANUFACTURED HOUSING REGULATION” – MH Leader Call to Action

The Daily Business News promoted for several years the point that tax cutting has proven to be a bi-partisan success in modern American history. President John F. Kennedy (D) cut taxes.  President Ronald Reagan (R) cut taxes.  Certainty on taxes and regulations are good for business, investors, and job creation.

TaxReformKennedyJohnsonReagan1Reagan2economistManufacturedHousingIndustryDailyBusinessNewsMHproNews

Both of those presidents witnessed revenue growth, and economic growth in the wake of their tax cuts.

HeritageKennedyReaganTaxCutsWorkedDailyBusinessNewsMHProNews

So, is it any surprise that the latest Treasury data reveals that after the historic tax cuts signed into law last year by President Donald J. Trump that revenue has grown?

That’s a fact.

TaxCollectionsSetRecordsManufacturedHousingINdustryDailyBusinessNEwsMHproNews

The federal government collected a record $1,305,490,000,000 in individual income taxes through the first nine months of fiscal 2018 (October 2017 through June 2018),” noted CNS.

TreasuryJune2018ManufacturedHousingIndustryDailyBusinessNewsMHProNews

There is still a sizable deficit, which was anticipated.  Given structural reforms that are already underway, with more that could be coming in 2019, that could begin to fall back in line.

In a federal release do the Daily Business News, “The Monthly Treasury Statement of Receipts and Outlays of the United States Government (MTS) is prepared by the Bureau of the Fiscal Service, Department of the Treasury and, after approval by the Fiscal Assistant Secretary of the Treasury, is normally released on the 8th workday of the month following the reporting month. The publication is based on data provided by Federal entities, disbursing officers, and Federal Reserve banks.”

Econtrepreneur bills itself as the “Intersection of Business-Economics-Politics.”  They’ve provided the following insightful information, which may include an insight that many never knew.  Namely, that for years, tariffs and other taxes – not an income tax – were the bulk of the payments to support the federal government.

TaxFactsEcontreprenuerManufacturedHousingIndustryDailyBusinessNewsMHProNews

There are still serious structural changes that are needed in Washington, D.C.  President Trump has said as much, and has included as part of his plan the goal for yet another round of tax cuts and making some of the ‘temporary’ cuts permeant.  NFIB, which sources there say has hundreds of manufactured housing industry member companies, is promoting that phase two of tax cuts.

Act Now to Make Tax Cuts for Small Business Permeant

The U.S. economy is growing at a faster pace, and unemployment is at or near record lows for most measured groups.

Perhaps the most interesting recent development is that those who’ve sat on the sidelines for some time are now coming back out, looking for those better paying jobs.  But another benefit is the hundreds of billions in capital pouring back into the U.S.  One factory builder has already arguably benefited from that foreign or repatriated capital coming to America.

Billion Dollar Startup Modular Builder, Using Robotics, Could Soon Rival Clayton Homes’ Total Sales

All of these economic drivers promise more economic growth, which will create still more federal tax revenues. Yes, trade is an issue, but there are experts who believe that it is going to get resolved, favorably for the U.S., in the weeks ahead.  If so, that too will boost domestic industry, jobs, etc.

Politics aside, it’s all part of a promising economic outlook for the balance of the year.  Of course, among the question marks are the midterms, which are now just 4 months out. Whatever comes, the Daily Business News will continue to monitor the developments. “We Provide, You Decide.” © ## (News, analysis and commentary.)

(Third party images, content are provided under fair use guidelines.)

Related Reports:

Revised Economic Numbers Spotlight Strongest GDP in Years, Q2, Plus Manufactured Housing Industry Market Report

Flag Day, POTUS Trump Doctrine, Supply, Demand, Financing, Affordable Housing, Jobs, Economic Growth, Human Dignity, and God

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Stocks Just Did What? Plus Manufactured Housing Industry Market Updates

July 13th, 2018 No comments

CNNmoney7.13.2018ManufacturedHomeStocksMarketsReportsMHProNewsFor the better part of the first six months of 2018, stocks on the Dow and other markets have reacted – mostly negatively – to a series headlines out of Washington, Beijing, North Korea, Canada, the Eurozone – you name it.  But today, after the so-called trade war – new tariffs – between the U.S. and China is already underway, and with tough talk with trading partners in NAFTA, Europe and Asia…the Dow just crossed 25,000 again, and the Nasdaq is perched near record territory. 

 

Check out our market focus for tonight.

 

If you’re new, already hooked on our new spotlight feature – or are ready to get the MH professional fever – our headline report is found further below, just beyond the Market Summaries for today.

 

The ever evolving Daily Business News market report sets the manufactured home industry’s stocks in the broader context of the overall markets.  It’s an example of “News through the lens of manufactured homes, and factory-built housing.” ©

It just makes sense. Because like it or not, what moves the markets effects manufactured housing too.

Part of this unique feature provides headlines – from both sides of the left-right media divide – that saves readers time, while underscoring topics that may be moving investors, which in turn move the markets.

Readers say this is also a useful quick-review tool that saves researchers time in getting a handle of the manufactured housing industry, through the lens of publicly-traded stocks connected with the manufactured home industry.

This is an exclusive evening or nightly example of MH “Industry News, Tips and Views, Pros Can Use.” ©  It is fascinating to see just how similar, and different, these two lists of headlines can be.

Want to know more about the left-right media divide from third party research?  ICYMI – for those not familiar with the “Full Measure,” ‘left-center-right’ media chart, please click here.

 

MediaBiasChartSharylAttkissonLeftRightPostedDailyBusinessNewsMHProNews

Full Measure’s Sharyl Attiksson’s media bias chart is useful in sorting out the agendas behind various headlines and news sources. http://www.mhpronews.com/blogs/daily-business-news/no-fire-just-smoke-and-democratic-clinton-supporter-says-enough/

Select bullets from CNN Money…

  • The Justice Department drove a stake in the heart of Comcast’s bid for Fox
  • ZTE can once again do business with American companies
  • Wells Fargo finds even more customers that it overcharged
  • Wells Fargo’s scandals are hurting its bottom line
  • Prices are rising faster than they have in six years
  • Justin Bieber and Katy Perry among Twitter users hit hardest by follower purge
  • JPMorgan Chase makes $8.3 billion profit thanks to ‘healthy’ US consumers
  • How do you rebrand Papa John’s when the problem is Papa John?
  • Papa John’s to remove founder’s image from ads
  • Papa John’s was already losing the pizza wars
  • Trump ratchets up ‘fake news’ rally cry overseas during UK visit
  • Britain probably can’t have what it wants with both the EU and the US
  • Google and Facebook could both be caught in the trade war
  • AT&T’s Randall Stephenson isn’t worried about Time Warner deal
  • Government appeals AT&T-Time Warner approval
  • US oil exports have more than quadrupled since 2015. That boom is now in danger
  • Apple is spending millions to clean up China’s environment
  • Ikea just delayed its big debut in India
  • MoviePass’ stock is 19 cents. The CEO says everything is fine
  • Northrop Grumman’s CEO is stepping down
  • Commerce Secretary Ross admits to ‘errors’ in failing to divest assets
  • Firm that designed Ferraris will make 250 mph electric supercar
  • Is the binge over for Netflix stock?
  • Another problem for Tesla’s Model 3
  • Apple’s MacBook Pros get a refresh
  • Airlines are starting to worry about rising fuel costs
  • India now has the ‘world’s strongest’ net neutrality rules
  • The US is fighting one of the world’s poorest countries over trade
  • Fighting with US on trade literally hurts our economic growth, EU says

Select Bullets from Fox Business

 

  • Dow hits 25K as it wraps winning week
  • S. stocks wrap winning week.
  • Amazon considers another business it could dominate
  • Big tech: Here’s where, and why, you should invest
  • Homeowners sitting on record equity, still afraid to take out loans
  • Rising interest rates are one reason homeowners are hesitant to take out loans.
  • UPS reaches tentative deal with union members
  • Justice Department charges make Mueller bulletproof: Judge Napolitano
  • What Amazon founder Jeff Bezos plans to charge for a trip to space
  • Instagram users hit with temporary outage
  • Papa John’s to stop using founder Schnatter’s image in marketing campaigns
  • Your gym membership could soon earn a tax break
  • AT&T CEO Stephenson ready to battle DOJ and win
  • Target offering deals on Amazon Prime Day
  • Meet the Shoe Surgeon, designer of $30,000 custom sneakers
  • Best and worst states for retirement
  • Justice Department to appeal AT&T-Time Warner case
  • Sun Valley Conference: Sinclair-Tribune deal nears DOJ approval

Today’s markets and stocks, at the closing bell…

9MarketIndicatorsYahooFinance7.13.2018DailyBusinessNeawsManufacturedHousingIndustryStocksMarketsReportsDataMHProNews

Today’s Big Movers

For all the scores and highlights on tracked manufactured home connected stocks today, see thBloomberg graphic, posted below.

Today’s MH Market Spotlight Report –

StockMarketGuysStaringManufacturedHousingIndustryDailyBusinessNewsMHProNews

U.S. stocks wrapped a winning week on Friday with the Dow Jones Industrial Average closing above the psychologically significant 25,000-point milestone, a one-month high,” said Fox Business. “The S&P 500, the broadest measure of stocks, reached a 5-month high and the Nasdaq Composite even better, sitting at a record. A string of new records for some big tech names helped drive the momentum as Amazon, Microsoft, Facebook and Google each hit all-time highs Friday.”

 

Outside of tech, the broader momentum on the final trading day of the week was powered by solid earnings reports from a handful of big banks and easing concerns over a prolonged trade war,” per Fox Business.

A growing range of voices are saying something similar to what the White House has said.  They expect revised trade deals to begin to emerge in the days ahead. Germany and others are signaling deals to come.

Stay tuned.

There were more risers than sliders in manufactured housing markets.  See the Bloomberg tracked stock closing ticker, below.

 

Bloomberg Closing Ticker for MHProNews…

NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services.

NOTE: The chart below covers a number of stocks NOT reflected in the Yahoo MHCV, shown above.

NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).

7.13.2018DailyBusinessNewsManufacturedHousingConnectedMarketReportsBloombergMHProNewsBerkshire Hathaway is the parent company to Clayton Homes21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.

LCI Industries, Patrick, UFPI and LP all supply manufactured housing.

AMG, CG and TAVFX have investments in manufactured housing related businesses.

Your link to industry praise for our coverage, is found here.

For the examples of our kudos linked above…plus well over 1,000 positive, public comments, we say – “Thank You for your vote of confidence.”

We Provide, You Decide.” © ## (News, analysis and commentary.)

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNews(Image credits and information are as shown above, and when provided by third parties, are shared under fair use guidelines.)

Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Friday the 13th, Mobile Homes, Fires, Tornado Magnets and the 2020 U.S. Census

July 13th, 2018 No comments
Friday13thMobileHomesFiresTornadoMagnetsandthe2020U.S.CensusManufacturedHousingIndustryDailyBusinessNewsMHpronews

What if the HUD Code or ANSI labels are missing? Or what if it is a pre-HUD Code mobile home? How will the media report this? 

It’s what award-winning manufactured home industry professional Marty Lavin, speaking tongue in cheek, called the industry’s “other image campaign.”

 

It’s what Darren Krolewski, now Co-President of MHVillage, said is part of the ongoing wave of bad news in mainstream media about “mobile homes” that seems to outweigh the good news about manufactured housing.

Among the most common mainstream news items related to factory-built homes in America are stories about mobile homes that catch fire.

Some mainstream news items are stories about arson. Others are kitchen fires, or the cause of the blaze may have been a careless smoker. But whatever the cause, because of the nomenclature issue with mainstream media, the false impression is left that manufactured homes are more susceptible to fire than conventional housing.

Another common local news topic, especially after the start of the tornado and hurricane seasons, are windstorms and “mobile homes.”

Because of the internet, every local story is carried globally. That means that people throughout the U.S. that are researching or shopping for a home, get the false impression that caused Ohio’s Governor John Kasich to mistakenly target manufactured housing for fire hazards.

While the Ohio Manufactured Homes Association (OMHA), and their state’s resident group lost that battle, the OMHA’s routine push-back may have been a factor in rising new manufactured home shipments there, when two other states in their region are seeing declining new manufactured home shipments.

Alabama and Florida are among the state associations that have pushed-back on the problematic narrative of “mobile homes,” manufactured homes, and windstorms.

ProperDefinitionsMobileHomeManufacturedHomeOrTrailerHOuseCivirlRightsPublicPolicy&ValuesIssuesSunshineHomesDailyBusinessNewsMHproNews550x315

How many know that manufactured homes are as safe as a conventional house? It’s older mobile homes that routinely create problematic news. Which is why both data collection and nomenclature are key issues to advance manufactured housing education, which will boost sales naturally, Fixing the Census on this issue can help. 

 

The Common Denominators, Root Issues?

What are the common denominators in these vexing mainstream news stories?

Two factors, one is nomenclature/accurate data. That challenge should be tackled at both the local market – the state level, and nationally – as our recent Daily Business News article spotlighted at the link below. As with any linked article, that can be read later for greater depth of understanding and more related facts.

Proper Definitions, Mobile Home, Manufactured Home, or Trailer House – Civil Rights, Respect, Public Policy, & Value Issues

 

But the other is an issue of data collection. That’s where the U.S. Census Bureau comes in.

The Census Bureau provides often useful data for manufactured housing, because it reveals the substantial price savings over conventional construction.

But the flip side of the Census Bureau is what storm researchers have told MHProNews and MHLivingNews.

The Census Bureau’s database needs to collect accurate counts of how many manufactured home are in use, as well as how many pre-HUD Code mobile homes are in use.

NPR-Tornado Hits Mobile Home, Fact Check-Why Terminology Matters to Manufactured Housing Industry, Home Owners, Weather, News Pros

Doing that, say storm researchers, would aid them in their impact models, which currently – and unfairly – lump pre-HUD Code mobile homes in with post June, 15, 1976 built HUD Code manufactured homes.

Letters to congressional representatives, U.S. Senators and other public officials asking for this bureaucratic change is long overdue, and a necessary common-sense step that would arguably save taxpayer dollars over time.  Why?  Because more manufactured home sales would arguably reduce the numbers of subsidized housing units needed.

Having the Census Bureau make a change in their data collection is an example of an issue that is ideally handled by state or national post-production associations. So those who are members of such groups should be asking them to engage in this.

It is a fact that more mobile homes burn more than manufactured homes.  More pre-HUD Code mobile homes blow away than manufactured homes. The success of the quality and safety of the HUD Code is undermined by poor data, and poor nomenclature.

Keeping the Home Fires from Burning: Fire Safety and the Modern Manufactured Home

The solution is good information and media engagement.

That requires pro-active efforts now to make this part of the rapidly-approaching 2020 Census. It is an opportunity for associations to do what Nathan Smith said is necessary, namely, to be pro-active.

On this Friday the 13th, its an apt time to change decades of often avoidable misfortune into potentially millions of more new manufactured home sales, all by taking common sense steps now. Each manufactured home professional, advocate, and investor is either part of the solution, or part of the problem. “We Provide, You Decide.” © ## (News, analysis and commentary.)

 

(Third party images, content are provided under fair use guidelines.)

Related Reports:

Proper Definitions, Mobile Home, Manufactured Home, or Trailer House – Civil Rights, Respect, Public Policy, & Value Issues

 

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Capitalism, Socialism, & Manufactured Housing

July 12th, 2018 No comments

BenShapiroDaveRamseyManufacturedHousingDailyBusinessNewsMHProNews

People are entitled to their own beliefs, but not to their own facts. Which should cause the open minded to ask, what are the facts?

 

Big government has been among the challenges for manufactured housing (MH) for decades.  So, this is a topic that matters to everyone who makes an honest living in America, including the professionals and investors working in MHVille.

Among the opponents for the manufactured home community sector, and other parts of the industry as well, is the anti-business group, MH Action.  They are often de facto arguing from a socialistic world view. The related report, linked below, can be read later for more depth about that group.

Manufactured Home Community Owner Alert, Rent Control, MHAction Plans Organized Action in Several States

Let’s state that the Daily Business News prefers to use the term ‘free enterprise’ rather than capitalism. Why?  Because the term ‘capitalism’ comes from the pages of the co-father of modern socialism, Karl Marx.

That disclaimer noted, manufactured housing professionals that have hired younger workers are likely to have people on staff who have been led to believe that socialism is good, and that capitalism is evil.

Thus the first video by millennial Ben Shaprio – attorney, writer and TV commentator – destroys the appeal of socialism during the first 2 minutes with a simple proposition that every open minded person can understand.  The rest of the video are useful additional insights, and related facts or logic.  Let’s note that it isn’t just the young that buy into or promote socialism, as Bernie Sanders aptly demonstrates.

 

 

Dave Ramsey isn’t a fan of manufactured homes, as the Daily Business News has previously reported. So, he is another example of the importance of selecting the wheat from the chaff, and we all produce both to various degrees.

 

 

These two videos are worth sharing with those team members who may have been propagandized into believing something contrary to the decades of evidence that proves that socialism doesn’t works.

Venezuela, Nazi Germany, Communist China or Soviet Russia-  before the later two abandoned pure socialism – are just some of the cases in recent world history why socialism doesn’t work.

It should also be noted that Nazis (“national socialist”) and communists in Russia and China are responsible for more deaths than anything else in world history.

“Death by Government,” Fascism, Communism, Socialism, ‘Big Brother,’ per Williams, Rummel and Owens

Socialism is un-American.  People have the right to believe in it, but they have the same right to believe in the tooth fairy.

People are entitled to their own beliefs, but not to their own facts. With socialism on the rise in America, each of us should do our part to fight off what is strangling Venezuela, Cuba, and other places past and present in the world. Each of us are either part of the solution, or part of the problem. “We Provide, You Decide.” © ## (News, analysis and commentary.)

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“Protecting & Promoting Competition” Stunned Defendant, as DOJ OK’s Anti-Trust Appeal, Plus MH Market Updates

July 12th, 2018 No comments

CNNmoney7.12.2018ManufacturedHomeStocksMarketsReportsMHProNewsThe Department of Justice’s (DOJ) anti-trust division has the slogan, “Protecting and Promoting Competition.” It sums up why this issue matters to thousands of manufactured home industry professionals, and consumers. Rephrased, this rule could impact every manufactured home industry professional, regardless of what company or organization you are working for today.  The update on the anti-trust case will be tonight’s spotlight.

If you’re new, already hooked on our new spotlight feature – or are ready to get the MH professional fever – our headline report is found further below, just beyond the Manufactured Housing Composite Value for today.

 

The ever evolving Daily Business News market report sets the manufactured home industry’s stocks in the broader context of the overall markets.  It’s an example of “News through the lens of manufactured homes, and factory-built housing.” ©

It just makes sense. Because like it or not, what moves the markets effects manufactured housing too.

Part of this unique feature provides headlines – from both sides of the left-right media divide – that saves readers time, while underscoring topics that may be moving investors, which in turn move the markets.

Readers say this is also a useful quick-review tool that saves researchers time in getting a handle of the manufactured housing industry, through the lens of publicly-traded stocks connected with the manufactured home industry.

This is an exclusive evening or nightly example of MH “Industry News, Tips and Views, Pros Can Use.” ©  It is fascinating to see just how similar, and different, these two lists of headlines can be.

Want to know more about the left-right media divide from third party research?  ICYMI – for those not familiar with the “Full Measure,” ‘left-center-right’ media chart, please click here.

 

Select bullets from CNN Money…

  • MoviePass stock is 19 cents. CEO says everything is fine
  • Why investors should worry about plunging copper and soybean prices
  • Is the binge over for Netflix stock?
  • Nike’s digital reboot is working
  • US-China trade brawl threatens America’s booming oil exports
  • India now has the ‘world’s strongest’ net neutrality rules
  • Airlines are starting to worry about rising fuel costs
  • Britain wants to do more business with America. Its plan for Brexit won’t help
  • Uber saved its London business. Europe may be tougher to crack
  • Europe says trade fight with US will hurt economic growth
  • The US is fighting one of the world’s poorest countries over trade
  • Stitch Fix wants a piece of the kids’ clothing market
  • Why perks aren’t the answer to employee retention problems
  • The crippling US ban on ZTE is almost over
  • Tesla ‘whistleblower’ tells SEC carmaker misled investors and put customers at risk
  • Papa John’s chairman resigns after using N-word on conference call
  • Robinhood expands crypto offerings
  • Comcast outbids Fox in the fight for Sky
  • Rupert Murdoch plans new Sky bid
  • Buying Fox would make Disney the ‘Walmart of Hollywood’
  • Business Insider columnist quits after Scarlett Johansson story deleted
  • Disney bets on eSports
  • Uber’s HR chief is out after a racial discrimination probe
  • The world’s most important business link is at risk
  • The US is running out of Chinese exports to tax
  • Can kitchen tech reduce excessive food waste?
  • Pfizer’s not the only drug company raising prices
  • 10 years ago: IndyMac collapses and starts a flood of bank failures
  • Germany’s not the only country that still needs cheap Russian gas

Select Bullets from Fox Business

  • Best and worst states for retirement
  • Justice Department to appeal AT&T-Time Warner case
  • Stocks rebound after tariff threat sell-off
  • Rising oil demand may outstrip supply, boosting economy
  • Importers snap up cheap US soybeans as China stops buying
  • Why Trump slammed Germany for gas pipeline deal with Russia
  • Wealthy investors find lucrative tax loophole
  • Netflix tops HBO in Emmy nominations amid spending push
  • Forbes faces backlash over dubbing Jenner a ‘self-made’ almost-billionaire
  • No more tickets? MLB fans will soon use fingerprints, facial recognition instead
  • Papa John’s Chairman Schnatter resigns after using racial slur
  • Tesla customers could lose thousands in tax credits next year
  • Microsoft may relocate jobs over Trump immigration policy
  • Higher living costs outrunning pay hikes
  • Monsanto to get flooded with thousands of cancer-related lawsuits
  • Why South Dakota is now ranked the best state to retire
  • Trump tariffs would do ‘opposite’ of tax cuts, retail experts warn

Today’s markets and stocks, at the closing bell…

9MarketIndicatorsYahooFinance7.12.2018DailyBusinessNeawsManufacturedHousingIndustryStocksMarketsReportsDataMHProNews

Manufactured Housing Composite Value (MHCV)

YahooFinanceManufacturedHousingCompValue7.12.2018DailyBusinessNewsStocksMarketsDataReportsMHProNews

Today’s Big Movers

For all the scores and highlights on tracked manufactured home connected stocks today, see thBloomberg graphic, posted below.

Today’s MH Market Spotlight Report –

DOJFTC-AntiTrustProtectingPromotingCompetitionManufacturedHousingINdustryDailyBusinessNewsMHproNews

CNBC confirmed today the report broken last night by Fox Business and spotlighted in our topical curation for manufactured housing industry professionals.

Per CNBC:

  • Justice Department authorized the appeal of the Time Warner-AT&T merger
  • The AT&T-Time Warner merger was “won approval in June from a federal judge, who did not impose conditions on the merger.”
  • The Justice Department argues that the combined company would decrease competition and raise prices for consumers.
  • While there are legal authorities on both sides of this issue, there are those who believe that some of the concerns raised in this anti-trust deal, could apply to Clayton Homes, Berkshire Hathaway, and their associated lending units.

The updated video by Fox Business – made available to MHProNews less than an hour ago – is shown below.

The link to yesterday evening’s more detailed report – with links to several related issues and thus potential impacts Berkshire Hathaway, Clayton Homes, et al, is found in the report linked below.  Berkshire Hathaway slid a fraction today.

DOJ Anti-Trust Division Looking to Appeal Decision, Plus Manufactured Housing Market Updates

 

Bloomberg Closing Ticker for MHProNews…

NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services.

NOTE: The chart below covers a number of stocks NOT reflected in the Yahoo MHCV, shown above.

NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).

7.12.2018DailyBusinessNewsManufacturedHousingConnectedMarketReportsBloombergMHProNews

Berkshire Hathaway is the parent company to Clayton Homes21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.

LCI Industries, Patrick, UFPI and LP all supply manufactured housing.

AMG, CG and TAVFX have investments in manufactured housing related businesses.

Your link to industry praise for our coverage, is found here.

For the examples of our kudos linked above…plus well over 1,000 positive, public comments, we say – “Thank You for your vote of confidence.”

We Provide, You Decide.” © ## (News, analysis and commentary.)

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNews(Image credits and information are as shown above, and when provided by third parties, are shared under fair use guidelines.)

Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Texas Commission Talks West Texas Oil Boom, Plus Manufactured Home Market Updates

July 10th, 2018 No comments

CNNDowJonesIndustrialAverage7102018ManufacturedHousingIndustryDailyBusinessNewsMHproNewsWest Texas. South Dakota. Louisiana. Oklahoma. These are just some of the places that oil, natural gas, and energy have and are creating or supporting jobs that have sold thousands upon thousands of factory built housing units. Tonight’s spotlight focus is an interview with the Texas Commissioner who keeps his eye on the oil industry there.

 

If you’re new, already hooked on our new spotlight feature – or are ready to get the MH professional fever – our headline report is found further below, just beyond the Manufactured Housing Composite Value for today.

 

The ever evolving Daily Business News market report sets the manufactured home industry’s stocks in the broader context of the overall markets.  It’s an example of “News through the lens of manufactured homes, and factory-built housing.” ©

It just makes sense. Because like it or not, what moves the markets effects manufactured housing too.

Part of this unique feature provides headlines – from both sides of the left-right media divide – that saves readers time, while underscoring topics that may be moving investors, which in turn move the markets.

Readers say this is also a useful quick-review tool that saves researchers time in getting a handle of the manufactured housing industry, through the lens of publicly-traded stocks connected with the manufactured home industry.

This is an exclusive evening or nightly example of MH “Industry News, Tips and Views, Pros Can Use.” ©  It is fascinating to see just how similar, and different, these two lists of headlines can be.

Want to know more about the left-right media divide from third party research?  ICYMI – for those not familiar with the “Full Measure,” ‘left-center-right’ media chart, please click here.

 

Select bullets from CNN Money…

  • Univision flip flops on digital strategy, explores sale of Gizmodo and The Onion
  • Trump launches new tariffs on China
  • Tax cut triggers $437 billion explosion of stock buybacks
  • Tesla is going big in China
  • Wall Street has Trump whiplash
  • Trump slashes funding that helps people sign up for Obamacare
  • China is owning the future of cars. German automakers want in
  • The oil market’s shock absorbers are nearly gone
  • Facebook will chip in for users’ birthday fundraisers
  • Microsoft unveils Surface Go to take on iPad
  • Whole Foods announces its Prime Day deal
  • The last Sears in Chicago is closing
  • The United States could be spared the worst in a trade war
  • Why Corporate America is recruiting high schoolers
  • Tesla raises prices in China by 20% in response to tariffs
  • India’s tech firms grow in popularity with country’s grads
  • How Thailand became the ‘Detroit of Asia’
  • These are banned in some cities. The company is valued at $2B
  • Russian company had access to Facebook user data through apps
  • Bitcoin is down 66%. But it still may be the future of money
  • Winklevoss twins’ cryptocurrency firm hires NYSE executive
  • Bitcoin prices have been manipulated, study says
  • Russian farmers are ditching the ruble for a new cryptocurrency
  • Bitcoin could ‘bring the internet to a halt,’ banking group warns
  • Smucker is saying goodbye to Pillsbury and its doughboy
  • Pepsi stock pops on strong snack sales
  • Starbucks is removing plastic straws from stores
  • What’s killing Big American Beer?

 

Select Bullets from Fox Business

  • Trump preparing additional tariffs on $200B in Chinese goods
  • The U.S. revealed a list of Chinese goods it will target.
  • Stocks extend winning streak with economy in focus
  • Americans quitting their jobs for better opportunities
  • The ETF market could get a lot bigger – here’s why
  • Some tips for saving on prescription drug costs
  • Oil industry building pipelines to address America’s biggest energy roadblock
  • The big money behind Trump’s Supreme Court pick
  • A deeply conservative political group spent more than $1 million on ad campaigns.
  • Tax law mistake hurting retailers, restaurants
  • This Honda lawn mower will go 150 mph
  • Trump bashes NATO members: Who pays what?
  • Panthers ‘obligated’ to keep Jerry Richardson statue, new owner David Tepper says
  • Yankees’ Cashman, Arizona Cardinals owner back Trump’s Supreme Court pick
  • Used-car prices keep climbing
  • Winners and losers of Trump’s decision to halt ObamaCare payments
  • Global businesses look to this company for help navigating tariffs
  • Walmart set to enter New York City, but not its stores

 

Today’s markets and stocks, at the closing bell…

 YahooClosingMarketsTickers7102018DailyBusinessNewsMHProNews

Manufactured Housing Composite Value (MHCV)

ManufacturedHousingCompositeIndexManufacturedHomeIndustryDailyBusinessNews7102018

One month of data.

Today’s Big Movers

For all the scores and highlights on tracked manufactured home connected stocks today, see thBloomberg graphic, posted below.

Today’s MH Market Spotlight Report –

Today is the 4th day of rising markets, as investors are beginning to shrug of the tough talk on trade wars.  But will the announcement of another $200 billion in tariffs targeting China announced late today impact traders?  Time will tell.   A spotlight on Sun Communities is found, linked below.

Forbes Boast$ about Manufactured Home Community Operation

But tonight’s focus is West Texas oil.

Texas Railroad Commissioner Ryan Sitton on efforts to boost pipeline capacity to keep up with drilling at the Permian Basin.  Sitton is the Texas official charged with keeping tabs on the oil industry, and he admits that the supply is outpacing oil pipeline capacity.  He says that that will be corrected through construction in the next 12 to 24 months.

 

As crude oil prices rise over a range of issues, including tensions with Iran, and Russia, U.S production will be ever more important. Another item to keep an eye on for the industry will be when activity starts taking place in ANWAR – which was opened up by legislation enacted by the Trump Administration. That might, just might, cause a wave of factory built homes moving “north to Alaska” at that time.

RyanSittonTexasRailroadCommissionManufacturedHousingINdustryDailyBusinessNewsMHprONews

 

Bloomberg Closing Ticker for MHProNews…

NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services.

NOTE: The chart below covers a number of stocks NOT reflected in the Yahoo MHCV, shown above.

NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).

BloombergWatchlist7102018ManufacturedHousingIndustryDailyBusinessNewsMHProNews

Berkshire Hathaway is the parent company to Clayton Homes21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.

LCI Industries, Patrick, UFPI and LP all supply manufactured housing.

AMG, CG and TAVFX have investments in manufactured housing related businesses.

Your link to industry praise for our coverage, is found here.

For the examples of our kudos linked above…plus well over 1,000 positive, public comments, we say – “Thank You for your vote of confidence.”

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsWe Provide, You Decide.” © ## (News, analysis and commentary.)

(Image credits and information are as shown above, and when provided by third parties, are shared under fair use guidelines.)

Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Forbes Boast$ about Manufactured Home Community Operation

July 10th, 2018 No comments
ForbesboastsAboutManufacturedHomeCommunityOperationsManufacturedHousingNotMobileHomeParksDailyBusinessNewsMHProNewsLogo

The image above was used by Forbes, but a more accurate photo of the operation is shown further below.

When Jon Markman reveals much with his first paragraph in Forbes, which said: “Since 1975, Sun Communities has been flying under the radar. Managers have been buying and operating trailer parks.1 And they have been making a fortune for shareholders.”

 

Markman’s bio says Analyzing tech stocks through the prism of cultural change. “I am an investment adviser, trader, columnist and author based in Seattle. I publish or edit four daily publications: Strategic Advantage, on long-term investing…”  He is also president of Markman Capital Insight.

This month, the Michigan company saw its shares sprint to a record high, matching the move made by the Russell 2000 small-cap stock index,” said Markman. “Something big is happening with smaller-cap stocks. Investors should pay attention.”

Sun Communities (NYSE:SUI) is anything but flying under the radar, as even an industry outsider can rapidly confirm.

Bloomberg, NYTimes, Nasdaq, Seeking Alpha, and Simply Wall Street are some of the over 12 million hits on a quick Google search on this date revealed for Sun Communities.

So, what might be more accurate is for Markman to say that he’s discovering the sector and this stock, which are both arguably good for the industry, and for SUI.

JonMarkmanForbesContributorMarkmanCapitalInsightsDailyBusinessNewsMHProNews

Beyond the problematic nomenclature, Markman raises some issues that newcomers to manufactured housing investing will find useful. Combined with the graphics and insights in this report, the data comes to life.

 

Markman on Sun

It’s easy to ignore Sun Communities. After all, manufactured housing and RV communities lack the chic appeal of high-end retail, or panache of technology companies,” said Markman.  Perhaps he meant, it used to be easier to overlook them for those reasons?

Yet, Sun executives adopted the best practices of acclaimed retailers, while carefully implementing new technology to grow its trailer park1 business in profound new ways.”  That is the tech angle that may have drawn this tech focused writer to use his nomenclature plagued article to the attention of his Forbes and other readers.

SunCommunitiesSUIDailyBusinessNewsMHProNewsWikiSummaryDailybusinessnewsMHProNews

In the process, the company is building durable competitive advantages. And for shareholders, these moves are building value,” said Markman.

That’s arguably the most important topline point that he could have made about Sun, and the entire manufactured housing industry.

Because manufactured homes have an endurable competitive advantage, it has historically performed at a significantly higher level.  The Sun graphics in this article are the addition of the Daily Business News, and where not found in the Forbes column, which only used the generic Shutterstock image and an older Sun video shown.

Value investing has taken a backseat to growth strategies during the last nine years,” said Markman.

The Forbes contributor then goes into the weeds on why he and others think that value and small cap investing are likely to heat up.

The current relative performance of smaller-capitalization issues is a clear indication that a transition is underway,” said Markman. “In 2018, the Russell 2000 Index is the clear market leader. The total year-to-date gain for small caps is 10.07%, the best of any major stock index.”

With a market cap of $7.7 billion, Sun Communities is no longer a small cap. It has grown mightily. But its domestic focus, coupled with very strong cash flows, will curry favor among small-cap value investors,” he said.

SunCommunitiesSUI-InvestorPage11ManufacturedHomeVsSingleFamilyHousingManufacturedHomeCommunitiesIndustryDailyBusinessNewsMHProNews600

Graphic, data, per Sun Communities (SUI).

The company is carefully rolling up a deeply fragmented trailer park1 industry.” By “rolling up,” he obviously means, consolidating. “Managers then rebrand and refurbish the communities, raise rents, and send money back to shareholders through its Real Estate Investment Trust structure.”

SunCommunitiesSUI-InvestorPageComparetoMultiFamilyHousing10ManufacturedHomeCommunitiesIndustryDailyBusinessNewsMHProNews600

Graphic, data, per Sun Communities (SUI).

The process began almost immediately after the company sold shares to the public in 1993,” stated Markman, who then lists the following bullets.

  • In 1996, Sun acquired 25 communitiesfor $226 million, and Chateau Properties for $370 million in stock, to bolster its holdings in Michigan and Florida.
  • In 1997, it acquired 9 communities, in Indiana and Florida.
  • In 2012, the company added a 756-unittrailer home park in Michigan, for $32.2 million.
  • And in 2016, Sun bought 103 communities, mostly located in California, Florida and Ontario, Canada, for $1.7 billion.
SunCommunitiesAnnualReportDataDailyBusinessNewsMHProNews

Investor data download, linked here.

All of these communities, now 350 strong, offer well-maintained grounds and amenities such as exercise facilities, pools and saunas. Many are pet-friendly,” he said, in what may be news to some of his readers, but is hardly so for manufactured housing industry professionals. Investors should be mindful that there are some 45,000 manufactured home communities (MHCs) in the U.S., per the best count and estimates know.  The link below can be read later for greater insight on the community count controversy.

Frank Rolfe, Dave Reynolds, George Allen, Manufactured Home Community Controversy Continues

Its investments are paying off…Through 2017, Sun logged an overall occupancy of 94.6% at its manufactured home facilities. The average rent was $917, for a 1,250-square-foot home, with an expected increase of 3.8% in 2018. And the average tenure of residents is 12 years.”

Sun has recorded 18 consecutive years of positive net operating income,” which is not surprising for many manufactured home communities, because prudent affordable housing is a more recession proof business. “It is a very compelling business model. And company managers are keeping track of everything with state-of-the-art cloud computing tools running custom SAP (SAP) software.”

Since 2008, the total return on investment through 2017, including dividends, is 857.6%. The comparable return for the S&P 500 is 126%.”

For seeming the umpteenth time, he turns to the T-word in his description of an operation that usually focuses on upscale manufactured home communities, vs. 1 star type properties. “Investing in trailer parks1 might not seem like a great idea. It might even feel lowbrow. But the best investors look for businesses with durable, competitive advantages. Manufactured housing has consistently bested all real estate investments other than self-storage. And it is recession-resistant.”

Once more that’s arguably the top-line takeaway for those inside MH, or those investors and reseachers outside of manufactured housing that are looking in.

In 2017, Sun Communities revenue grew 17.9%, to $982.6 million, year-over-year. The core funds from operations grew 10% to $4.17 per share. In 2018, company managers expect core FFO to reach $4.48 to $4.58, implying the current dividend yield of 3% will grow,” Markman said.

As professional investors turn away from growth, yield is likely to become more sought after, and Sun will have its trailers1 hitched up and ready to go,” Markman quipped.

Sun is one of the publicly trade stocks tracked by the Daily Business News, with last night’s closing numbers found here. ## (News, analysis and commentary.)

Footnote 1. While terms like ‘trailer,” or “trailer park” are common, and routinely go unaddressed by the Manufactured Housing Institute (MHI), and too many others, they are improper terminology. The Society for Professional Journalism’s Code of Ethics says in part, “Avoid stereotyping. Journalists should examine the ways their values and experiences may shape their reporting.” Also, Journalists should: – Take responsibility for the accuracy of their work.  Residents and professionals routinely resent the term ‘Trailer,” as MHProNews and MHLivingNews has often reported.

(Third party images, content are provided under fair use guidelines.)

FactoryHousingEvolution101TrailerHouseMobileHomeManufacturedHome

To see the Ultimate Manufactured Housing Infographic, click here.

Related Reports:

“Trailers for Sale or Rent,” “Pencil Head, Its Not a Trailer Park,” Manufactured Home Rental Reality Checks

 

Hundreds of New Manufactured Home Communities Opened, But How Many Have Closed? Industry Research Result$

George Allen Blasts MHI, NCC Ignoring Own, Spencer Roane, SECO, COBA7, Tom Lackey Controversies

 

ConfidentialNewsTipsOKTipsIreportMHNews@MHMSM-comGraphic

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Beautiful Dreamers, Looks vs. Results? Monday Morning Manufactured Housing Sales, Marketing Meeting

July 9th, 2018 No comments

 

BeuatifulDreamersOnlineMarketingLooksVsResultsManufacturedHomeMarketingSalesManagementMHProNews

We will start by “setting the table” or “teeing up” today’s topic with a series of thought provoking facts.

 

Then, we’ll dive into the reality-based action steps for today’s marketing and sales theme.

As hard to imagine as it may be to someone in the year 2018,  

      there are still hundreds of operations in manufactured housing (MH) that have no website of their own.
      Then, there are thousands of websites in manufactured housing that range from the ugly to the stunningly cool and attractive.

Some websites are well organized, or even appealing. But the evidence reflects that they still don’t do the job that the MH retailer, community, production or listing websites are supposed to do.

What’s the goal of a website? 

Attract more well qualified buyers, so that more sales can be made. Lead generation. In the case of a specialized product or service, it may also include the ability to take the order online.

Our focus in this column are websites that are designed to support the sale of more manufactured homes to qualified buyers.

Marketing and sales are complementary, but different.  

Some marketers we’ve spoken with have complained that the leads they generate don’t get proper follow up. That’s a sales and management issue, and won’t be covered in this column, but it’s worth mentioning.

Today’s spotlight is about understanding how well, or poorly, a company or location’s website does in attracting qualified homebuyers. 

 

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When prospective customers come to your website, are they finding what they are looking for? because they have a beautiful dream they want to fulfill. But they also have questions. Are they ‘bouncing’ at a high rate? If so, that is a red flag for a possible design and/or marketing issue. Other red flags include low conversion rates.

 

Examples – Reality Checks  

First, let’s note that we don’t give out specific client information without mutual agreement. But we can generically tell true stories.  

That said, let’s consider the following.

Customers who had visited new home retailing locations – which can include, Manufactured Home Communities (MHC) – were getting follow up calls. 

Of course, some of those prospects had purchased or made other housing choices elsewhere. No one sells every guest. 

What do you suppose was the most common choice, when they didn’t buy from an MH client company? 

Hint: it wasn’t other MH competitors.  

Rather, they were those who chose some form of conventional housing.

That was true in location after location, in various parts of the country. Think about that when you consider your own follow ups.  Isn’t that true for your location too?

It should be a big topic in our industry, and in your location’s meeting discussions.  Because our approach closes that gap, but nothing closes it completely.  

Here’s another troubling factoid.

There are several states were MH shipments are flat, or dropping. How is that possible, during an affordable housing crisis? See that related report, linked below. Again, that’s a symptom of several issues, which won’t all be covered in this article.  The website and related marketing remains our focus today.

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Keep an Open Mind, to Grow Sales 

I’ve talked to some very bright and successful people in MHVille who hear or read a few words, and then mistakenly think that they get it.

Rephrased, some skim, and then jump to conclusions. We’re all guilty of it at times, but when someone is looking to increase sales, an open, questioning mind which is keen on detail is essential.

If most MH professionals understood all of the internal and external issues keeping the industry from achieving record sales, then MH industry companies would adjust their marketing (and sales) approaches.  Our secret sauce has proven to grow sales, often by several hundred percent, at locations that learn and apply them properly. 

By contrast, more of the same marketing will logically only yield more of the same results.

Some misunderstand the importance and value of fact checks and critiques. There’s a big difference between a blind criticism (trying to tear someone or something down), and critique/analysis.

 

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Objective analysis and critique are essentially for growing a location’s sales, and thus the industry to its potential.

Facts are what they are, and ought to be discerned to be understood. 

Having set the table, let’s see the realities of website performance. 

 

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All sales and marketing are localized.  National numbers should be understood in the light of the reality that they are thousands of local results added together. Raise location results, and better national results follow. Objective Analysis is the start of growth. One must understand the problem, and its causes, in order to truly understand the possible solution. Every serious grower prunes trees and shrubs. The plan for tomorrow starts with reality checks from yesterday and today.

 

Big Industry Names, Facts, but Modest Results?

MHVillage thoughtfully provides their websites statistics. For the purpose of this article, let’s accept their and two other industry companies claims at face value.

 

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Data per MHVillage, collage by MHProNews. Once more, this isn’t a slam on MHVillage.  Rather it is a look at what their vexing data tells an operation like yours. The conversion ratios are a fraction of a single percent. Marketers tell MHProNews it is far better in conventional real estate.

Here’s what MHVillage says their results are for 2017.  

If the average website visitor discovered there what they thought they wanted, then the conversion statistics at MHVillage would be dramatically different. That’s self evident, right? If shoppers got the answers they were seeking, then more sales would occur.

The same point applies to sales at giant Clayton,  or #3 Cavco, which for a few years their own published data reveals that both firm’s are growing at a slower pace than the industry at large.

Clayton has reportedly closed about 100 of their own retail centers in roughly 7-8 years.  Think about that fact. With a cool looking website, tons of quality videos, and an affordable housing crisis, they still closed 100 sales centers?

 

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Well over 75% of the industry’s websites have design flaws that limit potential sales. Click here or above to learn more.

 

Marketing Takeaways 

1) An operation can be large, successful, or even monopolistic. They can have access to boat loads of cash. That doesn’t mean that they have all the answers.

2) Some independents outsell the giants in specific locations. So that suggests, it can happen elsewhere.

3) But set aside others in MHVille entirely. If manufactured homes has the lower price, comparable quality, and lower payments, why aren’t hundreds of thousands of more new homes being sold every year?

4) Part of the answer is an operation’s website. Prospective customers must not be finding what they are looking for, or it is self-evident that more sales would be made. 

5) A home shopper may or may not have a set of questions they want answered. But they most certainly have them. If prospects were finding the answers they wanted on a company’s website, there would be more calls, walk-ins, and sales of more homes.

Industry professionals must come to grips with some simple truths.

The first is found in the graphic below.

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Learn more about the above, linked here.

  • The right kind of website matters.
  • The right kind of videos matter.
  • Then, he right kind of training and follow up process matters.
  • Finally, the right kind of hiring process matters. 

There are some very successful people who could be wildly more successful, if they just set aside their pride, ego, fear, habits, or whatever else is holding them back.

The facts like those above don’t lie. Some can try to explain them away.  But facts are facts.

No one sells everyone. 

But for those who invest in the right kind of marketing and sales systems, the results are astonishing.

When the industry is capable of doing 500% to 1,000% more in sales, rephrased, that means hundreds of locations could be doing 5 to 10 times more sales.

I’ve seen (and worked with) simple locations that sell rings around fancy ones, and vice versa. 

Education, education, and more education pays.

But more than that, third party education is what’s needed.

Whatever you say or do about your own business is still you saying it.  There are reasons other industry’s support their trade media. Because whatever is published there, that’s third party info.

I’m not saying we have the absolute prettiest websites. But MHProNews and MHLivingNews are #1 in their respective categories for good reasons.  It isn’t always about pure looks, people have to find what it is they are looking for, or they will bounce out.

How your website appears may be secondary to your success. Education and your website(s), done correctly, can be huge steps to sustainable success with more happy customers.

Closing thought for today. How many websites do you have? If the answer is only one, plus your social media, odds are good that you’re missing out on more sales. 

Got a budget for growth and more ROI? Ready for next steps?  Click or call. ## (Coaching tips, marketing, sales, management, commentary, and analysis.)

(Third party images, and content are provided under fair use guidelines.)

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:

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Related Reports:

Winners and Losers, 5 Midwestern States, Manufactured Home Shipment Breakdown