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Doing Third Party Correctly and Profitably, Monday Morning Manufactured Housing Sales Meeting

April 23rd, 2018 No comments

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A manufactured home industry marketer for a well-known firm made a number of interesting admissions the other day.  We’ll touch on that later below.  But first, let’s start with the principles, and then move to the details.  Keep in mind that we not only raise important issues for manufactured housing, but also like to point to potential solutions when we do. 

  

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Just the FACT$

News can help make or harm your business or location. That’s true for most any industry, but we’d argue its particularly true for manufactured homes, for reasons we won’t go into today. Almost anyone who has been in the manufactured housing industry for a year or more can tell you what you likely know yourself.

News can help or harm almost any business.

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You can love the news, hate it, or be “meh” about some news item. But “News” has been thoroughly woven into the fabric of American – and most industrialized – societies.

So as you read this today, use TWO HATS. The first, is your marketing hat, and the second is your consumer of news hat.  This article, like so many others on the Daily Business News is for THINKERS who want to do more, profit more, and sell more – instead of whine more.

 

News and Marketing Hats

News done properly is absolutely essential for the advancement of our industry, and it can be highly important to almost any sized company, organization, or location in manufactured housing.  When bad news hits even a giant company like Facebook, and sends its stocks dropping by billions of dollars in lost value, what do you think that means for a relatively small industry like manufactured homes? 

Odds are good, the industry’s thinkers get it.

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If you are wise, you want as much positive media as you can get.

But if you have a strong, keen mind, you know that even ‘negative news’ can – properly handled, or with the right “spin” – can at times be turned into something that’s at least useful – and surprise! – at other times, profitable.

Before diving into how you can engage your targets audience via “News” to significantly grow your business, let’s first draw an important distinction. 

 

Blogging vs. News

There are some bloggers and operations who claim the mantle of ‘news’ in our industry.

But upon closer examination, what they routinely do is some form of dressed-up marketing. We’re not criticizing them, just saying “it is what it is.” When third parties to our industry see those blogs, sites, or newsletters, they mentally label them for what they are. They are NOT seen as news by most savvy media, or by savvy housing shoppers, and others researching our industry. 

For years, and for a variety of reasons, we tackled stories on the Daily Business News that include bad news too, not just good news.  Rah-rah will only go so far.

Our doing a balance of news enhances credibility. and it also provides a ‘morality tale’ for those who might be tempted to do wrong. Not many want to be spotlighted with bad news, right?  You don’t have to read the linked article below, but it gives you an idea of what we are talking about here, one example of many over the years.

“Jail Him!” NPR’s “Mobile Home Park Owners Can Spoil An Affordable American Dream” Refuted

Against that backdrop, as an MHI member organization executive said during the Louisville Show, “Tony, yours is the only real game in town.” 

What that industry veteran was talking about was news.

Again, not slamming the others, but that wasn’t a throw away line or being polite by that one executive. Here’s proof. At Louisville and Tunica, the very attractive magazines printed up drew almost no pickups by attendees. Why? We’ve not done a survey, but it doesn’t take a rocket scientist to see that industry readers don’t find it to be must-reading. If it’s marketing, and someone wants to be sold something, then you pick one up.  By contrast, even those that don’t always like what we report or comment on, are reading here routinely.

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This example is not meant to exclude others who blog, etc. that have precisely the same response from most industry readers. Nor is this example meant as anything other than, ‘it is what it is.” The photos don’t lie.

If MH Industry readers aren’t moved by this kind of content, why would anyone else be?

An MHI member exec wrote to say the following, “It is pioneers like you, Tony, that change our tired image…Pioneers are the ones with the arrows in their back.”

By contrast to the rah-rah-writers, in a digital era the all digital MHProNews and MHLivingNews have dominated for years. There are over a thousand LinkedIn recommendations and endorsements yours truly has been given, over 99% of them unrequested.  Those I did ask for one from a client, they gave us a glowing one, in writing.  By the way, kind words to me are a reflection on the team, and those clients who work with us.  I’m the front guy, the face, but it takes a team to make this work. So those kind words reflect on all – clients included – who’ve made this possible.

 

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L. A. “Tony” Kovach doing a presentation in a packed room of industry professionals.  The presentation was widely praised, as is our marketing and sales training and coaching.

Arguably, no one knows the industry better in media than MHLivingNews and MHProNews.

There are deep pockets folks who will prop up some of those other pubs and glossy magazines. Fine, it’s a free country. But they don’t usually show up in searches, and if they do, they are quickly seen for being what they are. They are often seen as thinly veiled marketing.

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The very fact that MHProNews and our sister site takes on controversial issues is part of what has given us credibility and influence with others.

Most of these searches are from a mobile search, as Google has often said that Mobile searches are rising, or dominant. Research in 2016 said mobile was at 50-60 percent of searches being done then, and was rising. BTW, this article is being drafted on a mobile device.

The point is that none of the industry sites came up on these searches, meanwhile, our work did on page one of Google.

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Do you ever compete against Clayton Homes? Would you like to score (rank) well in a search results where you are competing against Clayton Homes? We know how, it doesn’t work every time, but it works plenty often, as these examples demonstrate.

There are numerous topics where our articles are page one, top of fold.

The same can be said for those doing videos searches.

We’ve invested nearly a decade in developing these two trade media platforms. MHLivingNews.com and MHProNews.com will not be easily replaced or supplanted unless there is massive spending by someone willing to buy traffic.  Until that happens, we’re a dominating force in manufactured housing news.

Which means our clients routinely get lower cost, better ORGANIC search and service results.  We won’t teach competitors the secret sauce, but its legit and works. It is common sense that you want to have good news about your location.  We know how that’s done, and deliver that for our clients on a routine basis.  We can do so in a variety of ways.  When you are ready to do more, let us know. 

Closing thought, which was the opening thought. That marketer, who does a good job for their operation, is right. The shakeup of Facebook, looming problems for Google and others could spell opportunities in disguise for those who want to do ORGANIC search results, instead of paid ads on Google and Facebook, etc. Again, give us a message or call when you’re ready to learn more or take the next step.  Odds are good, you’ll be glad you did. ## (Marketing, sales, management, media engagement, tips and strategies.)

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Related Reports:

“Silver Bullet,” Manufactured Housing’s Monday Morning Sales Meeting

For manufactured home marketing, sales or professional business development – plus other MH expert or consulting services – click here.

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Ph. 863-213-4090.

Sunday Morning Weekly Recap – Manufactured Housing Industry Headline News 4.15.2018 to 4.22.2018

April 22nd, 2018 No comments

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It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way…”

– Charles Dickens, in a Tale of Two Cities.

 

Who controls the past controls the future. Who controls the present controls the past.”

― George Orwell, in 1984.

TheFirstStepInSolvingAProblemIsToRecognizethatItDoesExistZigZiglarDailyBusinessNewsMHProNews

 

Why is there so much struggle to “control the narrative” in media, politics, business, etc.?  It could be summed up in the two quotes above.

If ever there was a need for objective thinking, careful reasoning, and then precise action based upon facts not myths – this is certainly one of those time.  Let’s dive into this week’s headlines in review.

 

What’s New on MHLivingNews

 

Affordable Housing Focus Group – Comparing Housing Options – Conventional Houses, Condo, Rentals, and Manufactured Homes – Up for Growth, National Association of Realtor, Studies

 

The Ultimate Manufactured Home Industry Fact$, Data, and Insights – Bullets plus at-a-Glance Infographic

 

What’s New on the Daily Business News

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Saturday 4.21.2018


“Dissent, Brought by Monopolists,” Bezos, Warren Buffett, Big Tech, the Moat and Clayton Homes

Friday 4.20.2018

Legal Maneuvers Continuing in Skyline Corp, Champion Homebuilders Merger Case

DNC Files Suit Against Trump Campaign, Russia, and WikiLeaks, Plus MH Market Updates

 

Are They Among the Best Advocates for Manufactured Housing and Manufactured Home Living?

Are They Among the Best Advocates for Manufactured Housing and Manufactured Home Living?

Housing Price Surge, Low Inventories, Housing Shoppers Stressed – Where’s Manufactured Housing?

 

 

Thursday 4.19.2018

 

U.S. Housing Trends and Manufactured Housing, Investor Data

U.S. Housing Trends and Manufactured Housing, Investor Data

Economic Confidence, But Concerns About Housing Signals, Plus MH Market Updates

 

Recent Polling Favors President Trump, Generic Ballot Sliding toward GOP, Manufactured Home Industry Implications?

HUD and Census Bureau Report Residential Construction Activity in March 2018

HUD and Census Bureau Report Residential Construction Activity in March 2018

 

Wednesday 4.18.2018

Troubled MH Communities Harming Manufactured Home Owners, Industry

Consumer Confidence, Manufactured Home Sales, Plus MH Market Updates

 

“No Nails, No Glue,” Architect Creates ‘IMBY’ Flat Pack PreFab

“No Nails, No Glue,” Architect Creates ‘IMBY’ Flat Pack PreFab

Who Will Google and YouTube Silence Next?

 

 

Tuesday 4.17.2018

NY Stern University’s Scott Galloway on Facebook Founder Mark Zuckerberg’s Capitol Hill Hearings

On Tax Day, Debate – Is Taxation Moral or a Form of Theft? – Plus MH Market Updates

Manufactured Housing – Regulatory, Other Roadblocks and Potential Solutions, Up for Growth Research, plus Urban Institute Report Revisited

Manufactured Housing – Regulatory, Other Roadblocks and Potential Solutions, Up for Growth Research, plus Urban Institute Report Revisited

Hawaii’s First “Trailer Park” on Oahu – Civil Beat’s Report Draws Heat

Hawaii’s First “Trailer Park” on Oahu – Civil Beat’s Report Draws Heat

 

Monday 4.16.2018

Within an Ongoing Wave of Routinely Problematic Media Reports, What Do Actual Manufactured Home Owners Say?

Stocks Rally on Economic, Earnings, and Geo-Political News – Plus MH Market Updates

“Silver Bullet,” Manufactured Housing’s Monday Morning Sales Meeting

“Silver Bullet,” Manufactured Housing’s Monday Morning Sales Meeting

Emerging Trends, Opportunities, Reflected in Interview with America’s First Black Billionaire, Robert Johnson

Sunday 4.15.2018

Sunday Morning Weekly Recap – Manufactured Housing Industry Headline News 4.8.2018 to 4.15.2018

Sunday Morning Weekly Recap – Manufactured Housing Industry Headline News 4.8.2018 to 4.15.2018

And that’s all she wrote during the week that was… ## (News, analysis, and commentary.)

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“Dissent, Brought by Monopolists,” Bezos, Warren Buffett, Big Tech, the Moat and Clayton Homes

April 21st, 2018 No comments

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Not that long ago in America, no company as large and destructive as Amazon would have been allowed to exist. Preventing and breaking up such corporate behemoths, in fact, was at the very center of the Democratic Party’s agenda. “Private monopolies are indefensible and intolerable,” the party’s platform declared in 1900,” writes Matt Stoller in the progressive New Republic.

 

As monopolies broke up unions and drove down wages, Democrats increasingly came to rely on campaign contributions from the very corporations that were consolidating their control over the American economy,” said Stoller, who cites Amazon, Facebook, Google and others among the monopolies he and a growing number of progressive are concerned about.

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AT&T Time Warner case now in the courts are clear evidence that the Trump Administration is taking anti-trust concerns beyond mere talk. There are signals that more cases could be coming. Missouri’s attorney general has launched an anti-trust investigation against Google. The European Union fined Google $2.7 billion. Expert more such cases, some of which could include manufactured housing, and Warren Buffett’s brands.

While Stoller is a Democratic partisan, there are Republicans and independents who hold similar views, which will be briefly examined further below.  These monopolistic forces impact manufactured housing in a variety of ways, as will also be noted.

The Obama administration, like the Bush administration before it,” writes Stoller, “declined to bring a single major monopolization suit against U.S. companies.”

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Woodrow Wilson, the Democrat, took a different approach: He argued that monopolies are a fundamental threat to political liberty, and that the government should attack and disperse them to protect democracy from the corrupting influence of economic concentration. After his election, Wilson went on to lay the foundation for the government’s anti-monopoly apparatus,” per the New Republic, noting that Bezos personally owns the Washington Post, and calls it…

Dissent, brought to you by monopolists.”

The subject of monopoly, like the topic of affordable housing and manufactured homes, should not be seen as a partisan issue.

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Where the Left, Center, and Right Can Agree?

Don’t look now, but there are voices across the left-right divide who agree on the threat in America of modern monopolies. 

Some call for more regulations. But others are saying it is time to break the giant companies up, as was done with AT&T decades ago, or Standard Oil before them.

In what may seem like an ironic twist, but the leftist New Republic writer finds himself in agreement with Steve Bannon, the prior right-wing Breitbart Chairman and an important member of President Trump’s election campaign, and initial White House strategy team.

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They are not alone.

Those new to this topic may want read the entire column, and circle back later to linked additional references, like the ones below.

Progressive “Nation” Reports on Monopolies Cites Buffett, Clayton, Others – MH Industry Impact?

Buffett, Bezos – Time Announcement to Drop Market Ahead of SOTU? Plus MH Market Update$

Advocates of free market enterprise should be irate over the company’s [Amazon] crony capitalist practices and cities and states that enable it,” the American Conservative said last year.

Right of center National Review has fears over the rise of big tech and monopoly too. They argued last year that the answer is heavier regulations.

Virgil, writing in the right’s Breitbart said in March 2018 that “Theodore Roosevelt, our 26th president, left the White House in 1909, and yet his spirit — larger than life and larger, even, than death — is still with us. And that is in no small part because many of the problems that the Great Trustbuster grappled with back then seem so similar to the problems we confront today.”

Citing the progressive Seattle Times, ‘Virgil’ said, “The Seattle Times over the weekend: “Big Tech needs to face a Theodore Roosevelt-style trust busting.” That Seattle Times  article by columnist Jon Talton, may have caught the attention of Jeff Bezos, the world’s richest man whose company, Amazon, is based in Seattle.

And yet columnist Talton is clearly not a fan of his tech homeboys, nor of the other big tech firms further down the left coast,” said Virgil.

Big Tech’s greatest sins are locking in a winner-take-all economy, decimating the middle class and exercising monopoly-like powers that cause the free market to fail. Competition is stymied. Power is in the hands of too few,” the Breitbart columnist said.

During Teddy Roosevelt’s time in office, 1901-1909, his administration filed some 40 anti-trust actions, although perhaps the most famous application of the Sherman Act was resolved only in 1911, after Roosevelt had departed office. That was the case of U.S. vs. Standard Oil, which broke the vast oil monopoly into 33 different corporate pieces,” said Virgil.

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Anti-Trust by Feds, or Private Citizens, Companies

Looking ahead, we can see that more antitrust litigation is inevitable, and some of it may yet be painful to the defendants. For instance, we might note that private anti-trust litigation is also possible. And under the provisions of the Clayton Anti-Trust Act of 1914, a successor to Sherman, economic victims of monopolistic abuse can sue, through private action, for treble damages. In other words, all the myriad media companies that have suffered so much financial damage from Facebook and Google might have a legal remedy,” said Virgil.

It’s a point the Daily Business News has also raised, in the report linked below.

 

Lawsuits for Triple Damages – Anti-Trust, Anti-Monopoly Law, Manufactured Housing, and You

So, readers may be libertarian, progressive, conservative, or anything else, and find someone with your political position arguing for a break-up of mega-corporations for the public, political, and economic good.

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www.mhmarketingsalesmanagement.com/blogs/daily-business-news/department-of-justice-anti-trust-and-manufactured-housing-institute-mhi/

Talton said the new monopolies have better people skills than the ones in Roosevelt’s time.

Unlike Microsoft, which was typecast early on as the “Evil Empire,” Google, Apple, Facebook, and Amazon have combined savvy public-relations efforts with sophisticated political lobbying operations.”

Facebook is said to be mobilizing “armies” of lobbyists in the wake of their Washington woes.

Among manufactured housing associations, the monopolistic tool-of-choice has arguably been the Manufactured Housing Institute (MHI), which has been dominated by the interests of larger producers, communities, and lenders for years.

But Clayton’s revealed that they are doing their own lobbying too, apart from MHI.

There are investigations – civil and federal – into Warren Buffett’s Clayton Homes, per several sources to the Daily Business News.

 

More Anto-Monopoly Legal Background from the New Republic

In 1933, just days after Franklin Roosevelt was inaugurated, Brandeis issued a stirring dissent in Liggett v. Lee,” said the New Republic, “which struck down a Florida law designed to protect local businesses from out-of-state chains. Reading from the bench, Brandeis blamed the Great Depression on “the gross inequality in the distribution of wealth and income which giant corporations have fostered.”

The government, he argued, had the right to regulate the “concentration of wealth and power” if it threatened the public welfare. Antitrust, as Brandeis saw it, wasn’t about protecting consumers—it was a way to safeguard democracy,” stated Stoller.

Thurman Arnold, FDR’s head of antitrust enforcement, cracked down on some of the country’s biggest corporations and trade associations, from General Motors and Alcoa to the American Medical Association and the Associated Press, which were engaged in price fixing and other anti-competitive activities,” Stoller stated.

The anti-monopoly principle that Arnold and Brandeis established—the idea that economic power should be decentralized and spread into many hands—became the basis of a new social contract. For the next three decades, the federal government largely permitted big business only in segments of the economy that required scale and technical know-how, such as cars, chemicals, and steel. Labor unions made sure that workers were treated fairly, while stores, farms, and banks remained relatively small and under local control...,” he wrote, adding, “Productivity boomed, and America entered a golden age of egalitarian prosperity, with a large and expanding middle class.”

Again, the ironies here are many.

One is presidential signals that Donald Trump is developing positions that agree in good measure with Democratic positions held in decades past, or that  Teddy Roosevelt once held.

So, before the hyper-partisan positions are staked out, a step back to see the broader picture is warranted.  Because voices across the political divide are finding common themes in the threat that monopolies pose to the economy, small businesses, and job creation.

MHProNews has spotlighted concerns that Scott Galloway, or PragerU have also given voice to, which include calls for breaking up or heavily regulating the big tech giants.

NY Stern University’s Scott Galloway on Facebook Founder Mark Zuckerberg’s Capitol Hill Hearings

Can forward thinkers on the left and right agree that monopolistic behavior by some associations and companies today are also problematic?

Billionaire Titans Battle, Overshadowing Modest Independents – Surviving, Thriving in Manufactured Housing Industry Today, Tomorrow

 

Warren Buffett, Moats, and Monopolies – Berkshire Chairman’s Words, Applied to Clayton Homes, and Manufactured Housing

While monopolistic business practices tend to have an adverse effect on consumers,” says Investing Answers, “they can be investor friendly. Obviously, from a shareholder’s standpoint, competitive pressures can crimp profits, and companies that have a wide economic moat or high barriers to entry are somewhat insulated from the encroachments of would-be rivals.”

 

 

A wide economic moat is a significant competitive advantage that is extremely difficult to copy or emulate, thereby creating a barrier to entry for competing firms,” says Investing Answers.

The video below explains in brief in Buffett’s own words some of his ‘competitive advantage’ strategies.  Some of them, most anyone can do.  But once someone gets into the fine points of “the Moat – and how that’s been executed by Buffett’s Clayton Homes in the manufactured housing industry – concerns about monopoly power are being raised by parties across the political spectrum.

 

How a Moat Works (Example):

Castles were traditionally part city and part defensive fortress. The moat was a key part of this defense — by surrounding the castle with water, the fortress was more difficult to penetrate. The wider the moat, the more difficult it would be to attack a castle’s defenders,” Investing Answers stated.

Companies are not unlike medieval castles. A successful company will undoubtedly attract competitors. Patents, brand identity, technology, buying power and operational efficiency create moats that make these companies hard to attack,” says Investing Answers.Companies with wide economic moats operate business models that are difficult — or in some cases even impossible — for competitors to attack or emulate.”

Some argue that these moats that Buffett promotes is a smart play for investors.

But broader question are being raised.  Sources like the progressive publications New Republic, the Nation, or right-side sources such as the American Conservative or Breitbart point largely agree that monopolies – which are promoted by these moats – harm the nation, and the industries they operate in.

Economic and political advantages are gained from heavy regulations.  Dodd-Frank benefited bigger businesses at the cost of smaller ones.

Big business can buy political access that small businesses can’t, says sources like Prager. Smaller firms have higher proportionate cost to deal with regulators than a big company does. Part of the reason for MHARR’s existence is because for years, the larger companies that are members of the Manufactured Housing Institute (MHI) were in practice okay with heavy regulations.

 

The Nation, New Republic, American Conservative, Prager U, MHARR, and MHProNews Aren’t Alone…

The rising tide of concerns across the left-right divide should be another reason for manufactured home industry members and public officials to sit up and take careful note about what has been transpiring in the manufactured housing industry since Warren Buffett entered the space in 2003.

 

 

Since the video interview above was initially recorded, Clayton went from some 25 percent of the market share, to about 50 percent.  The trajectory of the industry is towards consolidation.

ManufacturedHomesMarketShareMHIMembersClaytonCavcoChampionDaiyBusinessNewsMHProNews

Since this chart was developed, there are new statistics – from MHI – that indicate that about 75 percent of the industry’s production is in the hands of just three companies, all of them MHI members. Clayton has half of the industry, and sources say that more expansions of plants and new production centers are coming.

 

A Clayton manager told MHProNews recently, ‘what’s wrong with crushing the competition?’

Plenty, as each of the third-party thinkers cited above have outlined.

Independent businesses are lost – in manufactured housing – by the thousands, as former Clayton manager Ken Corbin has noted.

Ken Corbin “the 10,000 Drop,” points to Industry Woe, Causes of Manufactured Housing’s 10 & 20 Year Collapse?

That means, jobs are also lost.  As more industries are consolidated into fewer hands, tremendous numbers of jobs are lost over time.

 

Manufactured Housing – Regulatory, Other Roadblocks and Potential Solutions, Up for Growth Research, plus Urban Institute Report Revisited

 

Perhaps the most comprehensive look ever at how ‘the moat’ has operated and impacted manufactured housing is found at the link above.

The points made by other writers of how public relations are being used to blunt the concerns over monopoly must be noted by every professional in manufactured housing.

The allegations of monopoly in manufactured housing are believed by some to be confirmed by facts hiding in plain sight.

Buffett and Kevin Clayton – in written and video comments – have both stated very clearly the “moat” principles they are using to grow their portion of the industry. Meanwhile, the rest of the industry’s competitors shrink statistically, are acquired, or vanish. Unchecked, projecting out the trend lines of the last 15 years would mean the industry’s production, lending and other elements will increasingly fall into the hands of Berkshire Hathaway owned brands.

When voices across the left-right divide raise concerns over how that impacts the vast majority of everyday Americans, one of the questions that ought to be posed to politicians of either party going into the 2018 midterms ought to be, what position will you take on breaking up monopolies?

Clearly, good business practices must be at the core of every remaining operation and the new companies that are trying to enter the industry.

But as Virgil suggested above, business harmed by monopolies ought to explore the legal options for civil anti-trust action.  By law, once successful, the potential for triple damage recoveries await.

A multiple pronged effort must be made to reverse the trend of monopoly in manufactured housing.  It begins with understanding and education. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

Related Report:

Who Will Google and YouTube Silence Next?

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  1. 1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Legal Maneuvers Continuing in Skyline Corp, Champion Homebuilders Merger Case

April 20th, 2018 No comments

SkylineCorpChampionHomesMergerShareholderFoundationDailyBusinessNwsMHProNews

Kevin Sowers with Aplomb Capital is a Skyline stockholder, who previously told the Daily Business News that the Monteverde & Associates PC matter was a form of “ambulance chasing.”

 

Sowers has been critical of Skyline in the past, but favors this merger with Champion.  That initial report on the pending ‘class action’ is linked below.

Skyline – Champion Merger Suit, Real ‘Class Action,’ or “Ambulance Chaser” Legal Shakedown?

In the latest publicized maneuver, Michael Daniels, General Manager of the Shareholders Foundation said in a release to MHProNews that,An investigation was announced for investors, who currently hold shares of Skyline Corporation (NYSE: SKY), over the takeover of Skyline Corporation by Champion Enterprises Holdings.”

While merits of the matter will be debated by professionals, what it seems to be accomplishing is a slowdown for Champion and Skyline.

Per the Shareholders Foundation, “On January 5, 2018, Skyline Corporation (“Skyline”) (AMEX:SKY) and Champion Enterprises Holdings, LLC (“Champion”), the parent company of Champion Home Builders, Inc., today announced that they have entered into a definitive agreement for the two companies to combine their operations. Under the terms of the agreement, Champion will contribute 100% of the shares of its operating subsidiaries, Champion Home Builders, Inc. and CHB International B.V., to Skyline.”

According to their website, “The Shareholders Foundation is a portfolio monitoring service for institutional and individual investors. We offer professional portfolio, legal monitoring, and custom reporting for institutional investors including settlement claim filing services. The Shareholders Foundation also offers portfolio tools and resources at no cost to individual investors.”

However, given that Art Decio, Skyline’s largest shareholder, has already agreed to vote in favor of and fully support the transaction, the investigation concerns whether the offer is unfair to NYSE: SKY stockholders,” said their release. “More specifically, the investigation concerns whether the Skyline Board of Directors undertook an adequate sales process, adequately shopped the company before entering into the transaction, maximized shareholder value by negotiating the best price, and acted in the shareholders’ best interests in connection with the proposed sale.”

Skyline Corporation reported that its Total Revenue rose from $211.77 million for the 12 months period that ended on May 31, 2016 to $236.50 million for the 12 months period that ended on May 31, 2017,” according to their release.

Skyline Corp, Champion Homebuilders Conference Call Presentation Facts, Figures, Forward-Looking Statements, Planned Merger Detail$

The firm bills itself as a “complete class action monitoring service for individual, professional, institutional investors and custodians.

The closing numbers today on Skyline’s stock is part of the market report, linked here. ## (News, analysis, and commentary.)

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  1. 1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

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SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

DNC Files Suit Against Trump Campaign, Russia, and WikiLeaks, Plus MH Market Updates

April 20th, 2018 No comments

4.20.2018DailyBusinessNewsManufacturedHousingConnectedMarketReportsBloombergMHProNews-2The markets have been responding as much or more to politics and transnational fears – trade, combat, threats of nukes, etc. – in 2018 than they have to actual economic, business or consumer confidence, and related  data.

After almost a year of special counsel Robert Muller’s probe of ‘Russia, Russia, Russia’ and the Trump Campaign, and about 18 months of known federal investigations that began before the election. Those have yielded – NYET – with respect to any connection betwee the president and any electoral wrongdoing. Nevertheless, the Democratic National Committee (DNC) launched a civil suit today. So, with videos from both sides of the political aisle, that will be our focus for tonight.

 

If you’re new, already hooked on our new spotlight feature – or are ready to get the MH professional fever – our headline reports are found further below, beyond the 9 market summaries, below.

 

The evolving Daily Business News market report sets the manufactured home industry’s stocks in the broader context of the overall markets.

Part of this unique feature provides headlines – from both sides of the left-right media divide – that saves readers time, while underscoring topics that may be moving investors, which in turn move the markets.

Readers say this is also a useful quick-review tool that saves researchers time in getting a handle of the manufactured housing industry, through the lens of publicly-traded stocks connected with the manufactured home industry.

MH “Industry News, Tips and Views, Pros Can Use.” ©

ICYMI – for those not familiar with the “Full Measure,” ‘left-right’ media chart, please click here. 

Selected headlines and bullets from CNN Money:

  • GM Korea on verge of filing for bankruptcy
  • Surging oil prices rattle President Trump
  • ‘Avengers: Infinity War’ assembling for possible historic box office
  • Why a 20% raise isn’t enough for Arizona teachers
  • Quest: Starbucks is an example of crisis response done right
  • From witness stand, AT&T chief details new $15-a-month streaming service
  • Every Bon-Ton department store is closing
  • China trash ban is a global recycling wake up call
  • China refuses to recycle more of the world’s trash
  • Apple sinks on fears of slowing iPhone sales
  • Self-driving cars. Scooters. The future of commuting to work is here
  • Can $1 billion help low-income Americans find jobs?
  • Wells Fargo fined $1 billion for insurance and mortgage abuses
  • SunTrust employee may have tried to steal data from 1.5 million customers
  • Comey writes in memo he laughed after Trump floated the idea of jailing journalists
  • Top auto boss: Global carmakers unlikely to go it alone in China
  • China’s ZTE fires back over US ban: ‘We cannot accept it’
  • YouTube ran ads from hundreds of brands on extremist channels
  • Watch this robot put together an IKEA chair
  • Takeda sweetens $60 billion Shire pitch as rival bows out
  • How fruit juice got boxed out of the health craze

Selected headlines and bullets from Fox Business:

  • Mueller team said to be amused as Giuliani pledges to end Russia probe
  • Stocks close lower as Apple sell-off hits Dow
  • Wells Fargo slapped with $1B fine for lending abuses
  • Sorghum ships change course mid-trip after China tariffs
  • Presidential tweet dents rally in crude oil prices
  • Mickey Mantle rookie card fetches near-record $2.88M at auction
  • Former NFL offensive lineman Evan Mathis reaps windfall.
  • Southwest plane accident engine maker issuing new inspection guidelines
  • As Wells Fargo fined $1B, Mulvaney says ‘I have too much authority’
  • SEC advances new broker standards: What you need to know
  • IMF’s Lagarde says global trade marked by lack of trust
  • Criminals using Facebook to sell stolen credit cards, personal information: The Times
  • Oil demand, OPEC create ‘perfect recipe’ for higher prices: Fmr. Shell Oil president
  • Food stamp work requirement in bill is common sense: House Republican
  • Kushner Cos. subpoenaed over rent-control paperwork
  • SunTrust reports data of 1.5M customers possibly stolen by ex-worker

 

Today’s markets and stocks, at the closing bell…

S&P 500 2,670.14 -22.99(-0.85%)

Dow 30 24,462.94 -201.95(-0.82%)

Nasdaq 7,146.13 -91.93(-1.27%)

Russell 2000 1,564.12 -9.69(-0.62%)

Crude Oil 68.26 -0.03(-0.04%)

Gold 1,337.60 -11.20(-0.83%)

Silver 17.11 -0.12(-0.72%)

EUR/USD 1.23 -0.01(-0.50%)

10-Yr Bond 2.95 +0.04(+1.27%)

 9MarketIndicatorsYahooFinance4.20.2018DailyBusinessNeawsManufacturedHousingIndustryStocksMarketsReportsDataMHProNews

Manufactured Housing Composite Value (MHCV)

YahooFinanceManufacturedHousingCompValue4.20.2018DailyBusinessNewsStocksMarketsDataReportsMHProNews

 

Today’s Big Movers

For all the scores and highlights on tracked manufactured home connected stocks today, see thBloomberg graphic, posted below.

Today’s MH Market Spotlight Report –

Before we get into what the talk-heads on each side of the left-right media divide have to say, let’s make the Daily Business News perspective simple.  This DNC move can be about one or more of the following: fund-raising, energizing their base, distraction, a way to depose people (if this Democratic case isn’t squashed by a judge), and may be a tacit admission that the Mueller probe has yielded nothing to date.

Bottom line, strategy and tactics. That said, Fox Business, CNBC and Cavuto videos follow with their unique takes on what this means.

Rep. Steve King (R-Iowa) on the Democratic National Committee’s lawsuit against the Russian government, WikiLeaks and the Trump campaign.

CNBC

Cavuto DNC Suit

Fox News Senior Judicial Analyst Judge Andrew Napolitano on the DNC lawsuit over the 2016 presidential race and reports former FBI Deputy Director Andrew McCabe is considering suing the Trump administration for defamation.

DNCSuesTrumpCampaignWikileaksRussiaOver2016electionDailyBusinessNewsMHProNews

Still from Fox Business video, posted above.

Bloomberg Closing Ticker for MHProNews…

NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services.

NOTE: The chart below covers a number of stocks NOT reflected in the Yahoo MHCV, shown above.

NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).

4.20.2018DailyBusinessNewsManufacturedHousingConnectedMarketReportsBloombergMHProNews

Berkshire Hathaway is the parent company to Clayton Homes21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.

LCI Industries, Patrick, UFPI and LP all supply manufactured housing.

AMG, CG and TAVFX have investments in manufactured housing related businesses.

Your link to some industry praise for our coverage, is found here.

For the examples of our kudos linked above…plus well over 1,000 positive, public comments, we say – “Thank You for your vote of confidence.”

We Provide, You Decide.” © ## (News, analysis and commentary.)

(Image credits and information are as shown above, and when provided by third parties, are shared under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Are They Among the Best Advocates for Manufactured Housing and Manufactured Home Living?

April 20th, 2018 No comments

AreTheyTheBestAdvocateManufacturedHousingAndManufacturedHomeLivingDailyBusinessNewsMHProNews

It should be patently obvious that among the best possible sources for information on manufactured home living are consumers.

 

Unfortunately, as the Daily Business News has documented for years, the news stories found in much of the mainstream media routinely sees a negative tilt to manufactured housing, often incorrectly called trailer houses,” “trailer parks,” and “mobile homes” by reporters.  Sadly, not many in media use the correct term of manufactured home, when the factory built home as constructed after June 15, 1976 to the HUD Code standards.

The affordable housing is such a huge issue that a Google search today yielded 104 million search results.

Among the reasons why the work of pro-industry trade media can be irreplaceable are found in the two screen captures shown below.

Do the Google searches shown, and you’ll see the results as noted.  By the way, click the image and you’ll Part II of our Affordable Housing Focus Group and the related video.

AffordableHousingFocusGroupVideoSearchManufacturedHomeLivingNewsGoogleSearchScreenCaptureResultMobileManufacturedHomeMHLivingNews

To see Part 2 of our Affordable Housing Focus Group video and report on MHLivingNews, click here or above.

There are many things that must take place for manufactured housing to achieve its potential. Among them?  The industry must get to the root issues that keep the industry from producing and selling hundreds of thousands of new homes.

AffordableHousingFocusGroupManufacturedHomeLivingNewsGoogleSearchScreenCaptureResultMobileManufacturedHomeMHLivingNews

To see Part 2 of our Affordable Housing Focus Group video and report on MHLivingNews, click here or above.

The independence, fact-based and authentic stories and quotes are what makes MHLivingNews and MHProNews useful for the industry.

Similarly, the ability of MHProNews of holding those outside and inside of the industry to accountability for accuracy matters to discerning readers.

Examples:

 

Weather Expert’s Surprising, Bombshell Statement on Tornado Deaths and Affordable Manufactured Homes

 

Researchers Shake Up American Dream? Rent vs. Buy, Ken Johnson, Florida Atlantic University, Exclusive to ManufacturedHomeLivingNews

 

Correcting the Record on Housing Affordability, Manufactured Home Shoppers, & MHI

Make no mistake, this can’t be done solo, it is always done in conjunction with and thanks to the support of clients and sponsors of MHProNews and MHLivingNews.

This is an important part of how the industry can advance from low levels, to robust levels. It should be obvious that with shipments in 2017 under 100,000 when RVs are outselling manufactured homes by more than 5 to 1, that something must be done differently.  What’s happened for the last 5, 10 or even 15 years is proven not to work by shipment statistics.

Google’s results – shown above – are an indicator of how this can and does, work.  What’s necessary, is to scale the proven results.  Positive stories must be done on MHLivingNews several times a week.  Debunking negative stores must be done within hours or days, whenever possible. That must happen routinely.  Pretty photos, cool websites, 3D tours, and wonderful videos are fine.  But if they were the solution to the industry’s needs, manufactured homes would be selling well north of 500,000 new homes a year.

Bad news must be supplanted and challenged by the truth and good news.  See the related reports, below.  ## (News, analysis, and commentary.)

(Third party images are provided under fair use guidelines.)

Related Reports:

“Silver Bullet,” Manufactured Housing’s Monday Morning Sales Meeting

For the Part 2 of the Affordable Housing Focus Group on MHLivingNews, please share the link below:

 

  1. 1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Economic Confidence, But Concerns About Housing Signals, Plus MH Market Updates

April 19th, 2018 No comments

CNNmoney4.19.2018ManufacturedHomeStocksMarketsReportsMHProNewsWall Street Journal (WSJ) Global Economics Editor Jon Hilsenrath is featured in today’s video on what’s behind rising bond yields, thoughts on economic confidence, and observations about the housing market.

If you’re new, already hooked on our new spotlight feature – or are ready to get the MH professional fever – our headline reports are found further below.

 

The evolving Daily Business News market report sets the manufactured home industry’s stocks in the broader context of the overall markets.

Part of this unique feature provides headlines – from both sides of the left-right media divide – that saves readers time, while underscoring topics that may be moving investors, which in turn move the markets.

Readers say this is also a useful quick-review tool that saves researchers time in getting a handle of the manufactured housing industry, through the lens of publicly-traded stocks connected with the manufactured home industry.

MH “Industry News, Tips and Views, Pros Can Use.” ©

ICYMI – for those not familiar with the “Full Measure,” ‘left-right’ media chart, please click here. 

Selected headlines and bullets from CNN Money:

  • Will GE uncover more ‘skeletons’?
  • Amazon and Jeff Bezos are on top of the world
  • Ex-Cambridge Analytica exec: We had access to Breitbart data
  • Crypto company’s stock plunges on SEC probe
  • Karl Marx €0 bills are red hot
  • Men say they were arrested within minutes after arriving at Starbucks
  • Fed official: It’s too early to ease post-crisis rules on US banks
  • The next mega merger could be a $60 billion drug deal
  • China is holding up a $44 billion US tech deal
  • Most investors think 2018 is the peak year for stocks
  • When student loan forgiveness plans might not be worth it
  • 5 ways to afford your first home
  • Watch this robot assemble an IKEA chair in minutes
  • Meet the robot who can put together an IKEA chair
  • Tory Burch: ‘Businesses can do well by doing good’
  • Tesla is being investigated for workplace safety
  • Bed Bath & Beyond is in serious trouble
  • Big banks are minting money right now
  • ‘A new era’: Wynn Resorts appoints 3 women to its board
  • How companies silence women at work
  • Senate moves to repeal Obama-era car loan rule
  • Saudi Arabia ends its movie theater ban with ‘Black Panther’
  • Starbucks has a bold plan to address racial bias. Will it work?

Selected headlines and bullets from Fox Business:

  • Dow pares drop on report Trump not part of Russia probe
  • Oil near late-2014 highs as Saudi backs higher prices
  • Surging gas prices unlikely to dent SUV boom
  • Global debt surges to record high, IMF says
  • Tax Day 2019: Why you should start prepping now
  • Puerto Rico can’t afford infrastructure fix: economist
  • ‘Fearless Girl’ to find new Wall Street home near NYSE
  • Trump-Amazon feud unrelated to postal audit: Mnuchin
  • Wynn Resorts adds 3 female directors to board amid sexual assault claims
  • Former Apple publicist: Kiss your privacy goodbye
  • Nike’s executive exodus continues
  • Bed Bath & Beyond nears junk status as competitive position erodes: S&P
  • Finland dropping universal basic income test program: Report
  • Best and worst stocks to buy right now

 

Today’s markets and stocks, at the closing bell…

S&P 500 2,693.13 -15.51(-0.57%)

Dow 30 24,664.89 -83.18(-0.34%)

Nasdaq 7,238.06-57.18(-0.78%)

Russell 2000 1,573.81 -9.75(-0.62%)

Crude Oil 68.21 -0.26(-0.38%)

Gold 1,348.10 -5.40(-0.40%)

Silver 17.26 +0.01(+0.07%)

EUR/USD 1.235 -0.0028(-0.22%)

10-Yr Bond 2.91 +0.05(+1.64%)

 9MarketIndicatorsYahooFinance4.19.2018DailyBusinessNeawsManufacturedHousingIndustryStocksMarketsReportsDataMHProNews

 

Today’s Big Movers

For all the scores and highlights on tracked manufactured home connected stocks today, see thBloomberg graphic, posted below.

Today’s MH Market Spotlight Report –

The WSJ’s Global Economics Editor Jon Hilsenrath discusses the tension between the rising bond rates, movement in oil, and concerns over what rates will do to the housing market.

 

JonHilsenrathWSJEconomicEditorDailyBusinessNewsMHProNewsBloomberg Closing Ticker for MHProNews…

NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services.

NOTE: The chart below covers a number of stocks NOT reflected in the Yahoo MHCV, shown above.

NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).

4.19.2018DailyBusinessNewsManufacturedHousingConnectedMarketReportsBloombergMHProNews

Berkshire Hathaway is the parent company to Clayton Homes21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.

LCI Industries, Patrick, UFPI and LP all supply manufactured housing.

AMG, CG and TAVFX have investments in manufactured housing related businesses.

Your link to industry praise for our coverage, is found here.

For the examples of our kudos linked above…plus well over 1,000 positive, public comments, we say – “Thank You for your vote of confidence.”

We Provide, You Decide.” © ## (News, analysis and commentary.)

(Image credits and information are as shown above, and when provided by third parties, are shared under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Recent Polling Favors President Trump, Generic Ballot Sliding toward GOP, Manufactured Home Industry Implications?

April 19th, 2018 No comments

PPPIRecentPollingFavorsPresidentTrumpAsGenericBallotsSlidesTowardsRepublicansMHProNewsSome new public polling suggests possible long term benefits to Democrats, even though the generic balloting for the 2018 midterms are steadily sliding more toward their GOP opponents.

 

According to a Washington Post/ABC News poll found Democrats’ edge had narrowed to 4 points, dropping by half since January.

While there are several individual races where Democrats are out-fundraising Republicans, the Democratic National Committee (DNC) has trailed the Republican National Committee (RNC) by a wide margin for months.

Perhaps the most interesting news note is that even in amidst the well reported mainstream media news bias against President Donald Trump, his approval among white evangelical Christians has risen steadily since the 2016 primaries.

The president’s approval with white evangelicals is now even higher than during the 2016 election.

According to research performed for the non-partisan Public Religion Research Institute (PPRI) finds white evangelical support for President Trump at an all-time high, with 75 percent holding a favorable view of the president and just 22 percent holding an unfavorable view.”

This level of support is far above support in the general population, where Trump’s favorability is at 42 percent,” said PPRI.

FovorabilityofPresidentDonaldTrumpAmongWhieEvangelicalProtestants2015-2018DailyBusinessNewsMHProNews

A southern woman summed it up in a recent cable news spot, when she said that they didn’t vote for their pastor to be president, they voted for Donald Trump, knowing his strengths and weaknesses.

Religious Affiliation, per PPPI

More than seven in ten (71%) white working-class Americans identify as Christian, and white working-class Americans are significantly more likely than the general population to identify as evangelical. Roughly one-third (31%) identify as evangelical Protestant, another one in five (20%) identify as mainline Protestant, and roughly one in five (17%) identify as Catholic.

One-quarter (25%) of white working-class Americans are religiously unaffiliated, a rate comparable to the general population.

Only three percent of the white working class belong to a non-Christian religious tradition.

Looking ahead to the 2020 election, Trump’s support among white evangelicals is also strong. White evangelical Protestants who identify with or lean toward the Republican Party say they would prefer Donald Trump, rather than another candidate, to be the GOP nominee for president in 2020 (69 percent vs. 23 percent),” said PPPI.

President Trump performed better among minorities in 2016 than Mitt Romney did in 2012, though he still trailed Secretary Hillary Clinton by a wide margin in 2016.  Recent polling indicated that Secretary Clinton’s popularity has steadily eroded since the election.

Pew Research said that black turnout dipped in 2016.

But sentiments like those of Robert Johnson, the first black billionaire who founded BET, may be promising for the president, and those in the GOP like him.  Johnson, who has met with President Trump, flatly denies the accusations of racism lodged against him.

Johnson also said that the president’s policies are clearly improving the circumstances of blacks, and all Americans.  He praised the president’s policies, and said in the video on the page linked above that he has had ready access to key people in the Trump Administration.

 

Industry Impact?

The Manufactured Housing Association for Regulatory Reform (MHARR) has stated for years that manufactured homes aren’t a partisan issue.  MHARR’s lobbying is bipartisan, and they have no PAC.MarkWeissJDPresidentCEOManufacturedHousingAssocRegulatoryReformDailyBusinessNewsMHProNews

JuanitaDugganPresidentCEONationalFederationIndependentBusinessNFIBpostedDailyBusinessNewsMHProNewsThe National Federation of Independent Business (NFIB), which strongly promoted tax cuts, has also praised the president’s regulatory reforms. NFIB numbers hundreds of independent manufactured housing industry businesses, per sources at NFIB to MHProNews.

MHARR’s point about manufactured housing being a bi-partisan issue is true. But it must be noted that Democratic policies in the last decade:

  • created Dodd-Frank,
  • ObamaCare,
  • raised taxes,
  • and witnessed the kind of regulatory overreach such as Democrat Pam Danner, J.D., exhibited during her tenure at HUD of the manufactured housing program.

Each of those have tended to be harmful to the interests of most independent manufactured housing businesses and professionals. Some Democrats have urged a more pro-worker platform, but others have pushed for an anti-Trump campaign.

We Provide, You Decide.”  © ## (News, analysis, and commentary.)

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2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

HUD and Census Bureau Report Residential Construction Activity in March 2018

April 19th, 2018 No comments

ResidentialConstructionReportPixabayManufacturedHousingIndustryDailyBusinessNewsMHProNews

WASHINGTON, D.C. – The U.S. Department of Housing and Urban Development (HUD) and the U.S. Census Bureau jointly announced the following new conventional residential construction statistics for March 2018.

In a release from HUD to the Daily Business News, the following facts were revealed.

HUDNewsheaderManufacturedHousingIndsutryDailyBusinessNewsMHProNews

Building Permits:  Privately owned housing units authorized by building permits in March were at a seasonally adjusted annual rate of 1,354,000. This is 2.5 percent (±1.4 percent) above the revised February rate of 1,321,000, but is 7.5 percent (±1.4 percent) above the March 2017 rate of 1,260,000. Single-family authorizations in March were at a rate of 840,000; this is 5.5 percent (±1.5 percent)* below the revised February figure of 889,000. Authorizations of units in buildings with five units or more were at a rate of 473,000 in March.

NewResidentialConstructionMarch2018HUDUSCensusBureauApril2018ManufacturedHousingIndustryDailyBusinessNewsMHProNews

Housing Starts:  Privately owned housing starts in March were at a seasonally adjusted annual rate of 1,319,000. This is 1.9 percent (±12.4 percent)* above the revised February estimate of 1,295,000 and is 10.9 percent (±10.0 percent)* above the March 2017 rate of 1,189,000. Single-family housing starts in March were at a rate of 867,000; this is 3.7 percent (±11.8 percent)* below the revised February figure of 900,000. The March rate for units in buildings with five units or more was 439,000.

NewResidentialConstructionMarch2018HUDUSCensusBureauApril2018TrendLinesMarch2013toMarch2018SAARManufacturedHousingIndustryDailyBusinessNewsMHProNewsHousing Completions:  Privately owned housing completions in March were at a seasonally adjusted annual rate of 1,217,000. This is 5.1 percent (±16.0 percent)* below the revised February estimate of 1,282,000 and is 1.9 percent (±13.4 percent)* above the March 2017 rate of 1,194,000. Single-family housing completions in March were at a rate of 840,000; this is 4.7 percent (±12.3 percent)* below the revised February rate of 881,000. The March rate for units in buildings with five units or more was 317,000.

These statistics from HUD don’t include manufactured housing.  The graphic below from Skyline and Champion reveal that manufactured housing has been underperforming for over a decade.

The latest manufactured home shipment report is linked below.

A new report by Up for Growth reveals that millions of housing units are needed.

Manufactured Housing – Regulatory, Other Roadblocks and Potential Solutions, Up for Growth Research, plus Urban Institute Report Revisited

An in depth look at their housing underproduction report, as it relates to manufactured housing is linked above.  ## (News, analysis, and commentary.)

 (Third party images are provided under fair use guidelines.)

  1. To sign up in seconds for our industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

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SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Troubled MH Communities Harming Manufactured Home Owners, Industry

April 18th, 2018 No comments

ZionsvilleMobileHomeParkIndianaFox59ManufacturedHousingIndustryDailyBusinessNewsMHProNews

Frank Rolfe and his associates say there are some 44,000 land-lease communities for mobile and manufactured homes in the U.S..

 

There are several indications that the vast majority are well run.

Yet, there are enough troubled properties that draw headlines every year to give good businesses, and honorable home owners, a black eye.  It’s a problem that Rolfe has previously lamented on several occasions.

The latest ‘shiner is found in Zionsville, Indiana. An apparently failing property has attracted adverse legal action by what Fox 59 reports by that state’s health department and the Environmental Public Health Division

Several homes were ordered removed, as sanitation and other problems prevailed.

Court records reportedly indicate that the property owner, Laura Lei, has been in a legal battle since 2015. Fox 59 said, “Lei is listed as owing a restitution payment in the amount of $279,950.00. She’s scheduled for a telephone conference with the special judge in court in May.”

In 2017 more than a dozen residents of the park were forced to relocate after a judge ordered parts of the park [sic] shut down. Now the remaining residents say Lei has made no attempts to make repairs, so they’re concerned the courts will shut the entire park [sic] down.

SICSicutJournalismDefintionSocietyProfessionalJournalismDailyBusinessNewsMHProNews

It’s not if, it’s when, when is it going to go, you know,” Jill Talyor said. Her father is 88 year old Louis Herring, and a 25 year resident of the community.  “She [the owner] could come and tell us or whoever can come and tell us ‘hey he’s got to be out by the weekend.’” Taylor said.

Tayler’s father is “adamant that he doesn’t want to move, but knows there’s a strong likelihood he’ll have to,” per local media. They said the property owner declined to be interviewed, but said by phone she thought that legal authorities had other motives involved in their actions against the troubled community.

And I think that’s the same for all the people, the uncertainty of what’s going to happen,” she said.

Currently, the community is down to about five remaining residents. The rest of the property “is filled with vacant trailers in various stages of disrepair.”

These are the images of a troubled community that are read, streamed, and cable-cast into people’s homes.  It’s what Marty Lavin called the manufactured home “industry’s other image campaign.”

Marty Lavin Lashes the Manufactured Housing Institute’s (MHI) Latest Initiative

Lavin, is a long-time community owner himself, and an award winning Manufactured Housing Institute (MHI) member. He’s blasted MHI numerous times over issues such as failure to get to the root of issues, such as media engagement.

Back in Zionsville… 

If she’s [the property owner] not going to do anything, and they [the court] are going to do something legally, that’s fine, but get it to somebody else,” said Benny Louden, who’s taken matters into his own hands as far as doing what he can around the community he too calls home. “City, give us a little help, somebody help us out, get her out of here and let’s get this place back to where it was,” Louden said.

What is certain is that like an untreated illness, such stories project an image that lead millions of Americans into an unrealistic view of the realities about manufactured housing.  Q&A’s with industry professionals suggest that it harms business.  When will MHI – which has media relations people and millions in their budget, claiming to represent all aspects of the industry – step up and actually deal with such ongoing issues? ## (News, analysis, and commentary.)

(Third party images are provided under fair use guidelines.)

Related Reports:

For those who don’t want the above to be their image of the industry…

The Ultimate Manufactured Home Industry Fact$, Data, and Insights – Bullets plus at-a-Glance Infographic

 

  1. To sign up in seconds for our industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

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SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.