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Disney Utilizes Inaccurate, Prejudicial Terminology “Trailer” Offensive to Factory-Builders, Homeowners

December 26th, 2018 Comments off

 

DisneyUtilizesInaccuratePrejudicialTerminologyTrailerOffensiveFactoryBuildersHomeownersDailyBusinessNewsMHProNews

Disney Springs in Orlando, FL has been discovered openly using offensive, inaccurate terminology deemed prejudicial towards factory-builders and the over 22 million Americans in the U.S. – plus others in Canada – who live in pre-HUD Code mobile homes, modular housing, and HUD Code manufactured homes.

 

Near the Disney Springs Strawberry parking area where thousands walk by daily, the photos shown were taken on Christmas Day, 2018.

 

DisneySpringsStrawberryParkingLotModularUnitsImproperlyLabeledTrailersDailyBusinessNewsMHProNews

 

It is unclear at this time how long those modular office units have been at that location.

But what is clear is that the units themselves are labeled as “modular,” which the photo shown above reflects. That modular standard is no doubt the commercial construction code the units in question were built to meet.

 

SteveDukeLMHATheTerminologyMattersBecausetheTerminologyDefinesTheConstructionStandardsDailyBusinessNewsMHProNewsMHLivingNews1

On a different, but similarly problematic nomenclature issue, Mark Weiss, JD, President and CEO of the Manufactured Housing Association for Regulatory Reform previously said as follows.

TheDeliberateMisueofTerminologyCanBeOffensivetoMillionsWhoProudlyOwnAManufacturedhomeOrThousandsinourIndustryMarkWeissMHARRMHproNews575

Likewise, manufactured housing advocate, the Rev. Donald Tye, Jr. said as follows about such troubling use of inaccurate “t-word” terminology.

 

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The Rev. Donald Tye, Jr. and his family were raised in a factory-built home, still proudly own one, and are advocates for the proper use of industry terminology.

 

When the National Association of Realtors™ (NAR) Realtor University™ researcher Scholastica ‘Gay’ Cororaton, CBE, was contacted last summer about a problematic use of the term “mobile home” in their research documents. She not only promptly responded with a ‘thank you’ for bringing the needed correction to her attention, she had all of the errant NAR documents, graphics, and blogs changed to reflect the proper phrasing. Cororaton then went a step further, and noted Mark Weiss, JD, and MHProNews publisher L. A. ‘Tony’ Kovach in their revised report’s first footnote, as shown below.

 

ScholasticaGayCororatonCBENARRevisionsRealtorUniversityDailyBusinessNewsMHProNews598x493

Accuracy matters, and giving credit to sources matters to third-parties. The corrected research report is linked here. The Realtor University blog it was posted on is linked here.

 

MHProNews plans to contact Disney Springs’ management/public relations office about the issue later today, and will follow up this report to state what corrective measures – if any – Disney management will take as a result of this matter being brought to their attention.

 

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About one in ten Floridians live in a mobile or manufactured home, with others living in modular or some other form of prefabricated housing construction,” said L. A. ‘Tony’ Kovach, co-founder and publisher of the industry’s most-read trade publication, MHProNews.

DisneySpringsModularManufactruredHousingIndustryDailyBusinessNewsMHProNews

 

Potentially thousands walk by that locale daily. So the negative impact of that signage is multiplied and grows over time. But there is also the message being given to the Disney “cast,”  who may be incorrectly led to think that errant term “trailer” is an acceptable term in this case, when it clearly is not.

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Hopefully, this is just an oversight by Disney, the result of ignorance rather than an intentional insult to factory-builders and those who reside in a factory-crafted dwelling,” Kovach said. “But if Disney doesn’t correct this error promptly, and make it clear to their staff – who Disney refers to as “cast members” – that the term “trailer” for the description of a housing or office units that aren’t RVs is improper, prejudicial, and offensive, then we will bring the matter to the wider attention of the tens of thousands of the industry’s professionals.  We could also draw the issue, as needed, to the attention of the millions of residents of the mobile, manufactured, and modular housing communities. If necessary, we’ll also do a follow up report on MHLivingNews, with manufactured home resident groups – and via media contacts – to others in mainstream news forums Our hope is that they’ll make a correction, and will instruct their cast about the proper use of terminology in this matter.”

 

UltimateManufacturedHomeHousingInfographicNotMobileHomeTrailerHouseFactoryBuiltHomeIndustryDailyBusienssNewsMHProNews-600

 

MHProNews will update readers on the Disney Springs controversy, just as we did on the NAR and other similar topics, as previously reported here on the Daily Business News.

That’s this morning’s “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News , analysis, and commentary.)

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“Home Sweet Home” – Assistant Mayor Wants to End Housing Choice Stigma

 

TrailerParkBoysCommentaryAlKempExecutiveDirectorManufacturedHomeParkOwnersAllianceBritishColumbiaDailyBusienssNewsMHProNews1

Association leaders and savvy industry professionals in Canada and the U.S. know that many find the problematic terminology “trailer” – when applied to mobile homes, manufactured homes, and modular construction – is not only inaccurate, but offensive.

 

Taking on the Trash Talk! Are People Defined by their Housing Choice? Video, Photos

 

Weather Expert’s Surprising, Bombshell Statement on Tornado Deaths and Affordable Manufactured Homes

 

 

 

Follow the Money – Surprising, Inconvenient Truths Impact Manufactured Housing, U.S. Economy, and More

August 30th, 2018 Comments off
GeorgeSorosTomSteyerCarolSwainProfJD-ManufacturedHousingDailyBusinessNewsMHProNews

Left to right, George Soros, Tom Steyer and Caron Swain. Credits are as shown.

Hang onto your wallets. Industry professional and investors need to ask themselves, do they want a return to heavier regulations by HUD, or elsewhere?  There are serious issues on the line.  Spin, disinformation, conveniently overlooked history, and blatant lies are among the tools that could help-or-harm manufactured housing, workers, and professionals involved in business and investing.

 

Billionaire donors George Soros and Tom Steyer are directing $650,000 to [Andrew] Gillum’s political committee, Forward Florida,” reported Tampa Bay, just days before the election which resulted in an upset win in the Democratic side of the primary.

Hedge fund billionaire Tom Steyer,” said left-of-center Politico, put millions into the 2016 campaign, usually in favor of Democratic candidates. Steyer and Soros hold similar positions, as their support for “Democratic Socialist” Gillum underscores.  Steyer and Soros made their money as capitalists, so why are they keeping their wealth, and only using part of it to back socialists?  Isn’t that an arguably hypocritical disconnect?  Or does their politics point to something else?

Gillum, as the Daily Business News on MHProNews reported, won an upset victory in the Democratic primary, and will be facing off in Florida – the #3 manufactured housing state in recent years – for governor of the Sunshine State.  In the linked report with photo below, Congressman Ron DeSantis is on the left, and Mayor Andrew Gillum is on the right.

Epic Battle for MHVille Mainstay Looms, With “Not the Most Popular Guy” and His Rival

Soros is pro-open borders.  He’s long been a strong supporter of leftist causes and politicians, as a prior Daily Business News report reflected.

http://www.mhmarketingsalesmanagement.com/blogs/daily-business-news/follow-the-money-100s-of-immigration-protests-moveon-george-soros-the-border-mexicos-amlo-and-manufactured-housing/

Within hours of their victories, Gillum went to the ‘race card’ accusing Congressman Ron DeSantis of using the term “monkey this up” as more of a “bull horn,” more than the “dog whistle” accusation made for alleged racism.

Really?  Was it racist when Barack Obama used the phrase?

Democrats have been known to MONKEY around with elections,” said Barack Obama Sep 4, 2008, per Me. C-SPAN quoted the former President Obama on Oct 21, 2016 saying, “so, I want to be honest, its not as if its just Republicans who monkey around with elections…”  The term “monkey around” is a neutral expression, which blacks – including the former POTUS Obama, and all other racial groups have used in the U.S. for decades.

But this faux issue is a reminder of what happens during campaign season. It’s common for many, not all, Democratic candidates to ‘play the race card.’ That’s not to excuse GOP canards, such as their traditional view on trade. But this latest Democratic allegation begs a look at some background, that sets the question of Democrats vs. the GOP and related racial issues into an accurate, historic context.

This video by professor Carol Swain at Vanderbilt University will be stunning to many, and will be unsurprising but useful to others. It’s already been viewed some 4.6 million times. Viewer ‘thumbs up’ on this date outscored thumbs down by about 10 to 1. That suggests it’s worth viewing.

 

For those who aren’t familiar with PragerU, conservative Jewish businessman Dennis Prager helped establish that wildly popular platform. PragerU has had a broader range of informed presenters like Steve Forbes, Sharyl Attkisson, Alan Dershowitz, Guy Benson, Ben Shapiro, David Clarke, Tammy Bruce, Dinesh D’Souza, Walter Williams, and Candace Owens among others.  Prager works with good presenters with often impressive credentials, as the screen capture from the PragerU presenter’s page reflects.

PragerUPresentersVideoDailyBusinessNewsMHproNews

The historical facts presented by Professor Swain are accurate. They are also politically inconvenient.

CarolMSwaimProfessorWikipediaDailyBusinessNewsMHproNEws

As a disclaimer, keep in mind, MHProNews’ principals are not members of either major party. We are true political independents. Our friends and supporters include people of all political, ethnic, religious, and other groups. That said, we are editorially strong believers that the truth well told sets people free.

The nation watches the continued drift towards socialism among Democrats.  It’s exhibited by primary victories like Alexandria Ocasio-Cortez in New York, and Mayor Andrew Gilliam in FL. These are topics that have and will impact businesses. Moderate Democrats, like former Clinton advisor Doug Schoen, are begging their fellow party loyalists to reject that push to the socialist left.

Facts are facts. Facts and the truth may be inconvenient. But with an economy rapidly rising under the leadership of a former Democrat turned Republican – President Donald J. Trump – this is a good time to grasp what’s gone wrong in the past.  This is the time to make adjustments, and turn towards a brigher future founded on free enterprise. There is progress being made to an economy that increasingly works for all Americans.

Doug Schoen, Clinton Adviser, warns – “Democrats must advance an agenda…to create a society of opportunity for all – not guaranteed outcomes achieved through wealth redistribution.”

The Daily Business News and other features here on MHProNews has reported on related topics previously. Some examples are linked herein, or in the related reports, further below.

If you or a friend are members of either of the two political parties discussed in this video, the questions should be simple. Is the information accurate? What relevance does it have to the upcoming voting in November?  Do we want to let America buy into the lies that promoted the crisis in Venezuela?  Start sharing these ideas now.

The Ultimate Manufactured Home Industry Fact$, Data, and Insights – Bullets plus at-a-Glance Infographic

As PragerU says, exposing people to the truth well told can open and change minds. That’s “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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Tech Billionaires, “Moral Cowardice,” MH Industry, and National Impact

August 20th, 2018 Comments off

 

TechBillionairesMoralCowardiceMHINdustryAndNationalImpactDrJasonHillPhDDailyBusienssNewsMHProNews

It’s “Nihilism,” said Jason Hill, Ph.D., with De Paul University in Chicago.

 

An attack on reason.”

An attack on rational argumentation.”

What is Dr. Hill talking about?

Among other concerns, he believes there is a growing power wielded by tech giants over free speech. If you think this doesn’t matter to MHVille, then ask yourself: do you want someone else controlling what you can or can’t say?  Do you want Google, Facebook, Twitter, YouTube or others controlling how or what you say, think on line, and try to do?

JasonDHillDePaulUniversityBioFreeSpeechDailyBusinessNewsMHProNews

 

Various news reports have recently made it clear that Google is working with China’s communist government for a censored version of the internet.  What happened to Google’s motto of “Don’t be Evil”?

Twitter and Facebook’s Mark Zuckerberg have openly admitted that they are more leftist in orientation.

We need to constantly show that we are not adding our own bias, which I fully admit is … is more left-leaning,” Twitter CEO Jack Dorsey said Saturday on CNN.  Zuckerberg made his admission on Capital Hill earlier this year, during his testimony, see that linked further below.

There is a growing trend of shadow banning of views online by these tech titan’s operations.

Part of the essence of the problem of our industry is an informational/educational one. When so much of our communications depends on what happens via these platforms, and their owners are manipulating access to speech, will citizens just accept that as ok?

Hill’s discussion with Tucker Carlson is frankly dark, and goes beyond mere tech.  Tucker in this video clearly suggests that the American people need to react, and say that these types of abuses can’t or shouldn’t stand as is.


Near the end of this video, Dr. Hill finally says that people must stand up and say, “No. This is wrong. Free speech has got to be defended.  I’d go so far as to say that even hate speech, so long as it is not an incitement to violence,” has to be defended.

That was precisely the view of the founding fathers of this nation. Let free speech lead to a robust discussion, which in turn would clarify a truth on a given subject.  By contrast, controlled speech is the vision of totalitarians and demagogues. It’s part of what George Orwell warned his readers about in the classic, dystopian novel, 1984.

While the video above is often framing the discussion as a left vs. right issue, the reality is that it is a control over speech issue. Keep in mind the bruhaha just last week, when a Facebook executive’s talk to news professionals drew shocked responses.

 

“Work With Us Or Die,” Threat from Facebook’s Brown, per SUN Report

That Facebook executive’s essential point was that independent news media would die if they don’t work with their social media platform. While Facebook denied that’s what they meant, isn’t their raw power being admitted to, either way?  See that report, linked above.

 

The Solution?

Complaining about a problem without posing a solution is called whining,” said Teddy Roosevelt, America’s 26th President, per Goodreads.

The answer for this problem that Dr. Hill raises?

Perhaps it is what Scott Galloway, of New York Stern’s School of Business has said.

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Galloway believes it is time to break up the tech giants under antitrust laws. Facebook has skyrocketed their lobbying dollars on Capitol Hill this year, hoping to avoid just that sort of outcome. On paper, voices from the political left to the right are among those who think a breakup under antitrust law is just what is needed.  But will there be enough support and moral courage to see that kind of challenge through?

 

NY Stern University’s Scott Galloway on Facebook Founder Mark Zuckerberg’s Capitol Hill Hearings

Antitrust laws also arguably ought to be exercised within manufactured housing too, for the same kinds of reason’s Professor Galloway cites.  For more on that, see the related reports, linked above and below. “We Provide, You Decide.” © ## (News, analysis and commentary.)

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Ready Player One, “Mobile Home Stacks,” and the Manufactured Home Industry Reality Check

August 7th, 2018 Comments off
ReadyPlayerOneMobileHomeStacksAndManufacturedHomeIndustryRealityCheckDailyBusinessNewsMHproNews

Not utopia, dystopia – with ‘mobile homes’ as the dark punch line.

Culture is often a reflection of entertainment, and entertainment often influences society, and thus culture.

 

With that in mind, what did the movie Ready Player One  tell the manufactured housing industry?

Ready Player One (RP1) featured people living “in “stacks,” which are literally mobile homes piled on top of one another to near skyscraper heights.” So said CinemaBlend.

ReadyPlayerOne99PercentInvisibleDailyBusinessNewsMHproNews_001

Ready Player One, 99 Percent Invisible.

The story: Wade Watts (Tye Sheridan) lives in the not-so-distant future, where poor people live in towering piles of mobile homes called “stacks” and everyone escapes their unfulfilling flesh-and-blood lives by logging into a massive virtual reality universe called the Oasis,” said a reviewer for the East Idaho News.

Ready Player One” could have used a few more scenes establishing how crummy life in 2045 is, and why people choose the Oasis over the real world.”

Translation, isn’t that reviewer, and the tale brought to life by “legendary director Steven Spielberg telling the mostly-youthful audience that came to watch the film that living in “mobile homes” is “crummy”…?

The producers did some homework, as Oklahoma City, once home to the most intense ‘mobile home row’ in the country, was part of the backdrop to the story. 

Escapism from what the movie projects as a dark lifestyle is what the story is about.

No Added Support

The Daily Business News team enjoys a good flick.  But we had zero intent to be part of the half billion dollar plus global box office that this movie’s generated.

Besides, what we wanted to know was better discovered by reviews and commentary, than by seeing the movie.

RP1’s Wikia said, “The Stacks are a type of refugee shanty villages that were constructed on the outskirts of most major cities during the rise of the global energy crisis.”

The Stacks are named due to how the dozens of trailers and similar mobile living quarters that make up the spaces are stacked on top of one another in “stacks”, held together by metal beams, pipes and makeshift girders. They were created to save space, labor, and resources. This cheap construction caused the over crowded homes to become a breeding ground for theft, murder, molestation and other heinous activities,” per the RP1 Wikia.

They continued, “The top level or “roof” of each stack is blanketed with a patchwork array of old solar panels that provided supplemental power to the units below. A bundle of hoses and corrugated tubing snake up and down the side of each stack, supplying water to each trailer and carrying away sewage (although not every Stack is reported to possess such luxuries). Very little sunlight make it to the bottom level (known as the “floor”) and the ground between the stacks are clogged with abandoned cars and trucks that have to be cleared away by construction cranes before a new stack can be created.”

ReadyPlayerOne2018ManufacturedHousingIndustryDailyBusinessNewsMHproNews

The image of the industry to a mostly younger audience was…well, see for yourself as their summary of the “history of the Stacks” continued like this.

 

“The Stacks” Fictional History

In RP1, “The Stacks were originally trailer parks that were inundated with refugees who sought to live closer to the cities as the energy crisis hit. An idea to stack the trailer parks caught on and trailer parks across the country quickly evolved into “stacks”; strange hybrids of shanty towns, squatter settlements and refugee camps. These parks began forming scattered around the outskirts of most major cities overflowing with uprooted rednecks had fled their dying towns to the nearest metropolis.”

You get the idea.

ReadyPlayerOneReviewsDailyBusinessNewsMHProNews

The PG 13 rating is targeted for a younger audience. as was the retro video game elements of the story.

What other American industry, that’s legal, gets this kind of treatment?’

What if you transposed factory built homes for a minority group, would any movie maker have undertaken such a project?

The response online from Arlington was deafening, even after we spotlighted the topic last March.  Isn’t it logical to think that Hollywood moguls watched years of denigration of manufactured homes, saw near zero push-back, and felt this kind of movie was safe for them to make?

“Ready Player One” Movie – Unsubtle Slam on Manufactured Housing?

The manufactured home industry arguably needs a civil rights movement type of response.  One that celebrates manufactured home living, rather than disparages the residents of the homes our industry produces.

A civil rights movie icon said, “He who passively accepts evil is as much involved in it as he who helps to perpetrate it. He who accepts evil without protesting against it is really cooperating with it.” – Martin Luther King, Jr.

Learn more at the related reports, linked below. “We Provide, You Decide.” ## (News, analysis, and commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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“Thou Shall Not Steal,” $2 Trillion Annually Lost to Lack of Affordable Homes, Making the Manufactured Home Case

August 4th, 2018 Comments off


ThouShallNotsteal$2TrillionAnnuallyLostLackofAffordableHomesMakingManufacturedHomeCase

After years of arguably failed polite talk, perhaps more direct and blunt words are needed.

 

The logic of research economists Chang-Tai Hsieh and Enrico Moretti is that improper land use policies are costing the nation some $2 trillion dollars a year.

Past25YearsHousingConstraintsChangTaiHsiehUChicagoEnricoMorettiUCBerkely

See the Daily Business News report on that topic, at this link here. It includes a download of their research.

The reasoning of National Association of Realtors (NAR) Chief Economist Lawrence Yun is that only more and faster new construction will fix the housing affordability issue.

LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding

Collage by MHProNews.

It is this Daily Business News on MHProNews writer’s understanding, Dr. Yun prompted Scholastica ‘Gay’ Cororaton, Certified Business Economist (CBE) to research manufactured homes. Among her 30 pages of reports, charts, and data include the following.

 

CompareMobileHomeTrailersPastManufacturedHomesSaferMoreDurableQuoteScholasticiaGayCororationPhotoSmallPercentageDamagedDuringHUrricanesMHProNews

See more of her research, at this link here.

 

The logic of Trulia’s research, summarized by the data in the graphic below, supports that of the research economists above. Affordable housing has negligible impact on all other housing nearby. Both forms of housing are growing in value, side by side.

TruliaImpactofAffordableHomesHousingValueDailyBusinessNewsMHProNews

The Trulia research reinforces what HUD’s PD&R on manufactured homes (MH) found, that MH appreciated side by side with conventional housing.

But what if that affordable housing are manufactured homes? Do manufactured homes harm property values for neighboring conventional housing?

The university level research that HUD commissioned in their PD&R report preceded the Trulia study. It looked at manufactured homes as infill in cities, right next door to conventional site built, single family homes.

The results?

Housing values of both conventional homes and the manufactured homes appreciated side-by-side.

RegulatoryBarrierstoManufacturedHousingPlacementinUrbanCommunitiesHUDPDR-postedManufacturedHomeLivingNews595x357

The research from multiple cities documented that manufactured homes appreciated side-by-side with conventional housing. The findings are similar to what Trulia’s study learned. https://www.manufacturedhomelivingnews.com/wp-content/uploads/2018/04/2011HUDPDRRegulatoryBarriersManufacturedHousingPlacementUrbanCommunitiesMHLivingNewsPDF.pdf

The summary of the logic of the third-party researched facts are overwhelming when laid out side-by-side like this.

But the irony is that Harvard’s Joint Center for Housing Studies researcher Eric Belsky came to the conclusion over 16 years ago that manufactured homes where likely to surpass conventional housing in production. No doubt for the kind of reasons Cororaton more recently cited.

MultipleReasonsExpectManufacturedHousingDoBetterThanSiteBuiltHousingEricBelskyEecDirJointCenterHousingStudiesHarvardUnivDailyBusinessNewsMHProNews

At the time Belsky made this prediction, manufactured homes were selling over 250,000 new units per year. This year, MH won’t reach 40 percent of that total. What happened?

 

Richard Genz did research prior to the statement by Harvard’s Belsky, making the case for manufactured home quality and durability in a study for the Fannie Mae Foundation.

 

“Why Advocates Need to Rethink Manufactured Home Quality,” Harvard, GSE, Genz, “High Satisfaction”

So what happened?  Why were Genz and Belsky – the obvious logic of their clear view that manufactured homes deserved support and were bound to grow – why were their visions not realized?

How is it possible than when manufactured homes (MH) – by law – must perform dynamically the same as conventional housing in safety, durability and energy savings – and when MH costs less, why aren’t more HUD Code homes being sold?

 

 

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

 

The simple answer is that a variety of seemingly unrelated forces have been at play.

Those forces included, but where not necessarily limited to:

–   ignorance,

–   prejudice,

–   greed,

–   political and regulatory pressures, fostered by the above,

–   and perhaps a failure to put all these facts back-to-back, to see reality vs. outdated perceptions. Fear and falsehoods were allowed to drive too many people’s thinking.

President Gerald Ford said prior to the HUD Code that the “mobile home” industry would always be necessary. It was market-based affordable homes, that routinely required no taxpayer subsidizes.

U.S. President Praised “The Mobile Home Industry,” Manufactured Homes are “Here to Stay”

Failure to heed that observation caused city after city on “both coasts” and the interior of the U.S. to lose decades of opportunities for more housing affordability.

The upshot?

Growing homelessness, including vehicular homelessness.

“Vehicular Homelessness” Rising, Land Use, and Manufactured Housing Policies

 

The answer being sought by many among the politically connected is to build more subsidized housing. In fact, for over 50 years, those housing programs have proven to be unable to keep up with the ever rising demand. The Heritage Foundation estimated that those social programs – which included subsidized housing – cost the nation some $22 trillion dollars in 5 decades.

That’s virtually the same amount as the national debt.

Isn’t it lunacy to continue doing more of the same self-evident failures? Why not turn to the proven solution?  Why not use free market driven investments by entrepreneurs vs. tax dollars?

MobileManufacturedHomeManufacturedHousingIndustryFactsDataResearch

 

What’s Missing in the Data? Real Harm to Real People

We as a society can’t change what’s happened. But we can learn from it. Perhaps the data needs to be humanized?  Do we need poster children to show what’s happened, and how that’s harmed Americans?

Almost every retailer who has sold a manufactured home direct to the public for at least a year has encountered the following scenario. Often numerous times.

A single, couple or family/household owns or wants to buy a manufactured home for a piece of property. But a local official stops that placement. Isn’t that using the force of law to rob people of the opportunity to own an affordable home?

The non-profit Equal Justice thinks so, and successfully sued a town on that issue. They are now suing another city.

Lawsuit Filed Against City to Defend Manufactured Home Owners Rights, led by Equal Justice Non-Profit

What does that process of denying Americans affordable housing actually cost such persons or families?

More personal wealth.  Keep in mind that HUD Secretary Carson spent some time in 2017 telling people that home owners had an average net worth of some $200,000, while the average renting household only has $5000 net worth.

The logic of Florida Atlantic University (FAU) Professor Kenneth Johnson’s research indicates that manufactured home ownership may yield the most wealth for a household. The lower the cost of the housing, for a disciplined saver/investor, the greater the potential for other investments, thus increasing personal wealth.

KenHJohnsonPhDFloridaAtlanticUnivRealEstateEconomics-ManufacturedHousingIndustryDailyBuisnessNewsMHProNews

FAU’s Ken Johnson made an eye opening point that applies to manufactured homes in terms of the ability for manufactured homes to help build more personal wealth https://www.manufacturedhomelivingnews.com/researchers-shake-up-american-dream-rent-vs-buy-ken-johnson-florida-atlantic-university-exclusive-to-manufacturedhomelivingnews/

The Government Accountability Office (GAO) and Cororaton’s research both demonstrated that manufactured homes are the lowest cost form of permanent housing. Less than rent, and even when higher rates and shorter loan terms, manufactured homes dramatically lower price yields the lowest monthly payments.

 

But we can put a face, a family, to this snapshot.

The Rev. Donald Tye, Jr. said that their affordable pre-HUD Code factory-built home made it possible for he and his wife to do things for their family they could not have done any other way.  Tye told MHProNews that planners are missing out on the many social and economic benefits that affordable home ownership provides.

RevDonaldTyeJrManufacturedHousingAdvocateQuickestWayWealthIndustryVoicesMHProNews500

He also addressed the lost tax benefits, as well as the prejudice against manufactured homes, and the misuse of terminology like this.

RevDonaldTyeJrBusinessmanManufacturedHousingAdvocateDailyBusinessNewsMHProNews

Tye explained that public housing – an entitlement – often yields addiction. Ownership vs. renting or living in “projects” leads to integrity, a view he likens to those of Dr. Martin Luther King, Jr.

ItsAsWrongtoUseNWordToDescribeBlackAsUseTWordTodescribeManufacturedHomeRevDonaldTyeJr.ManufacturedHousingNotT-railerNotNword

Mark Weiss, JD, weighed in on that same point, saying the the use of the t-word is offensive to millions.

TheDeliberateMisueofTerminologyCanBeOffensivetoMillionsWhoProudlyOwnAManufacturedhomeOrThousandsinourIndustryMarkWeissMHARRMHproNews575

A poet who sold her conventional housing to buy a manufactured home was shocked at the prejudice generated by others.

Taking on the Trash Talk! Are People Defined by their Housing Choice? Video, Photos

There are letters-after-letters, stories-after-stories that have a similar refrain.  Here’s a pair of others.

“Home Sweet Home” – Assistant Mayor Wants to End Housing Choice Stigma

Trade Publisher, Experts call for Respect, Understanding for Manufactured Housing, Manufactured Home Owners

Part of what should have been learned in recent decades is that there is a huge cost to taking opportunities from others. That arguably becomes a form of theft.  Thus the commandment that most faiths believe to be true – “thou shall not steal” – reasonably applies.

It includes mobile and manufactured home community owners who in various jurisdictions are increasingly being told that they can’t replace an older home with a new one. What?

“Unconstitutional Taking,” “Gentrification on Trial” in Recent Oak Hill Manufactured Home Community Ruling

A state supreme court ruling in one case was described by an attorney as an “unconstitutional taking.” That community owner won. But how much time and effort did it cost that community owner to be allowed to use their own land as a place where affordable home ownership can occur for families?  Those legal costs have to be passed onto others, those who live in those affordable manufactured homes.

Time and again – however well intended the local policies may be – the net result is that it is costing millions opportunities for more affordable home ownership.

 

The High Cost of Ignorance and Prejudice

This writer told a group of business professionals last year in Deadwood that manufactured homes were the civil rights issue of our times. That message was applauded by those who know first-hand how difficult it can be to sell a manufactured home, and get it safely installed on an appropriate permanent site and foundation.

CivilRightsIssueAbolitionCivilRightsAffordableQualityHomesManufacturedHousingDrMartinLutherKingDailyBusinessNewsMHProNews

LATonyKovachPresenting%StateConvDeadwoodSDKenCorbinCommentManufacturedHousingIndustryEventDailyBusinessNewsMHProNews

Tony Kovach doing a presentation in a packed room of industry professionals.  The essence of the talk was the importance of educating people locally about the truths regarding modern manufactured homes.

The logic of these facts is this.

$2 trillion dollars a year is lost in GDP – that’s the cost of ignorance and prejudice against manufactured homes in America.  Take 326 million Americans, divide it into $2 trillion dollars lost annually, and that’s like $6,134.97 per man, woman and child.

For a family of four, that’s $24,539.88 in lost U.S. GDP.

It’s an avoidable loss, and can be fixed by a proper understanding coupled with the application of existing laws, as you will see below.

 

Terminology Matters

People wrongly believe the terminology for factory built homes is optional. It’s not. The correct terminology is a matter of law – the code which a home was built to meet.

TerminologyMattersBecausetheTerminologyDescribestheConstructionStandardsHomeBuiltToSteveDukeLMHAaMHLivingNewsMHProNewsBiggerPocketsSunshineHomesRedBayAL

After more than fifty years of short-sighted and prejudiced thinking, it’s decades past the time that modern manufactured homes be seen for what they are.  It’s time to stop cherry-picking exceptional tales, and to look at the broad facts.

PublishingHandPickedInformationCanBeWorsefortheImpressionItMakesOnManufacturedHomesandOurIndustryThanStatingEntirelyFalseInfo-BradLovinNCMHA

To see the report on tornadoes and manufactured homes, click here.

 

Manufactured homes are the solution for the affordable housing crisis that’s hiding in plain sight. It must be noted that modular and other forms of factory home building can all perform a vital part of the solution to America’s costly affordable housing crisis.

But because of the genius of the HUD Code, setting national standards with regional requirements, much of the harm caused by local regulators is avoided with manufactured homes.

MostMenAppearnNeverConsideredWhatHouseIsNeedlesslyPoorAllTheirLivesHenryDavidThoreauManufacturedHomeLivingNews

Every photo above is a manufactured home.  For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here..

 

Solutions? Parallel Path One

The former chairman of the Manufactured Housing Institute (MHI), Tim Williams, President and CEO of Berkshire Hathaway owned 21st Mortgage, said the following.

People cited in this column today might later say something different, perhaps because they may (errantly) believe that money tempts them to do so.  Some back off due to other pressures.

But they can’t unring the bell on what they’ve already said.

A consistent theme of MHProNews and MHLivingNews for years has been the need to honestly and sustainably grow the industry. We have never advocated, for example, for the kind of poor lending practices that led to the post-1998 nosedive of manufactured home sales.

Education – sound information are a key step.  21st’s Williams was right, and so was Frank Rolfe, who said that the media must be engaged with the truth when errant information crops up.

 

 

Solution – Parallel Path 2 – The Logic of Sound, Sustainable Lending

Lenders are protected when home values are protected.

Home values are protected and enhanced by demand and sound lending.

Sound and profitable lending is good for business, good for people, and good for the economy.

Good information – vs. prejudice or short-sighted thinking for whatever motivations – is how bigoted influences are pushed out.  This is how information and sound lending, parallel paths, can support each other, as a train running on a track is supported by parallel rails.

 

Manufactured Housing Appreciation?

The Urban Institute, and the National Association of Realtors ® have both reported what MHProNews and MHLivingNews has said for years. Manufactured homes can and do appreciate. But why are there times that they don’t rise in value?

First, all housing rises and falls in value for much the same reasons.

I’m not speaking for ‘Gay’ Cororaton when I share my take on a conversation this writer and she had a few weeks ago. I asked her about the economic logic of the following

Home appreciation is fueled by the following factors.

  • Location,
  • Condition of the home (maintenance, appearance),
  • Demand for housing,
  • Local economic factors (wages, employment opportunities, etc.), and
  • the availability of reasonable lending. Other points could be mentioned too, but those are key ones.

So, if any of those factors are reduced or eliminated, then the value would be lessened. Think about conventional housing post 2008, lending dried up, housing dropped in value.

My understanding was that she agreed with those principles.  My hunch is most objective thinkers and economists would too.

That being so, consider this.

Because manufactured homes have had lending options artificially reduced due to the absence of robust support from the Government Sponsored Enterprises (GSE) of Fannie Mae and Freddie Mac, then to some degree, that will influence resale values. Again, my understanding was that she agreed with that premise.

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

In our comments letter to HUD, we stressed that since the GSEs were arguably not doing their job, that FHA could step up to the plate, as should VA and USDA (Rural Housing) loans.

Now, let’s rephrase that to make the following point.

For decades, the GSEs have resisted lending on manufactured homes. Fannie Mae’s highly touted MH Advantage is arguably another artful dodge, as it forces manufactured home builders to meet additional criteria beyond what the HUD Code mandates.

 

“Take the MH Advantage Challenge – Can You Tell the Difference?” Fisk of Sarah Edelman, Director of Duty to Serve, Single-Family Mortgage Business for Fannie Mae

Who worked with Fannie Mae on that MH Advantage program? Our sources say, past and current members of the Manufactured Housing Institute (MHI).

Why would MHI argue for a so-called “new class” of manufactured homes – where there is no data or track record – when there is decades of data and track record that proves the value of millions of units of HUD Code manufactured homes?

ManufacturedHousingAssocRegulatoryReformMHARRMarkWeissDTSFHFA-GSEsGoingtoLargestBusinessesCorpAffiliatesDailyBusinessNewsMHProNews

Collage by MHProNews.

That was the logic of Mark Weiss, JD, President and CEO of the Manufactured Housing Association for Regulatory Reform.

Rephrased, who benefits, and who is harmed by this questionable ploy between MHI and the GSEs?

Hold that thought for latter.

Because the bottom line is this. Manufactured homes have proven their value. Their value would logically be enhanced, given a proper understanding of their safety, quality and durability.

 

Two Types of HUD Code Manufactured Homes?

This writer has told people for years that there are broadly speaking, entry level manufactured homes, and residential style manufactured homes.  Both styles must meet the safety, energy and construction standards set forth by federal law under HUD and the DOE.

When you go shopping for a vehicle, there’s a wide array of sizes and styles to select from.  There are entry level cars, mid-range, and luxury ones too. That can be said about cell phones vs. smart phones, RVs, laptops, or most any product one cares to consider.

So, with manufactured homes, it is similar. If all you’ve seen are entry level manufactured homes, then you need to see a residential style one.

 

One must stress that any and all manufactured homes must all meet HUD’s safety, energy, and durability standards. From the least costly, all manufactured homes (MH) get consumer protection not found in conventional housing that costs many times the price. It was the MH industry that fought for that legislation – MHARR MHI, and states like Texas too – as part of the Manufactured Housing Improvement Act (MHIA) of 2000.

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Credits are as shown, collage by MHProNews.com.

But another key part of the MHIA of 2000 was enhanced preemption. That enhanced preemption is the key to unlocking $2 Trillion dollars a year in increased GDP for the U.S. This needs 5 stars next to this point.

Put differently, there is no need to wait for local jurisdictions across the land to get a backbone, or learn the truth the obliterates their ignorance, prejudices, sweetheart deals to favored developers, etc.

All that’s needed is for HUD to enforce existing law.  Enhanced preemption for manufactured homes is already the law of the land.

Let’s say that again for emphasis. All that’s needed is for HUD to enforce existing law.  Because the MHIA of 2000 preemption protects the rights of everyday Americans to buy and safely install a manufactured home on any buildable property.

We don’t need decades of battles, or more studies. The logic and the realities have been hiding in plain sight for years.

 

The Urban Institute’s Vital 2018 Question

Urban Institute researchers in a January 2018 report came to some similar points about manufactured homes, appreciation, and related. They asked a key question. Why aren’t more manufactured homes being sold, when they are a proven part of the solution to the affordable housing crisis?  Here’s how they phrased it, in the caption above “We Follow the Money.”

UrbanInstituteWeFollowTheMoneyClaytonHomesDailyBusinessNewsMHProNews560x352

What they didn’t say was as important as what they did say.

One researcher was Edward Golding, who used to work for HUD. That wasn’t disclosed in their report. Golding had Pam Danner, JD, periodically report to him. Danner was the Administrator for what the Washington Post called the “once obscure” Office of Manufactured Housing Programs (OMHP).

Greener, Stylish Manufactured Homes – Hidden Facts in the Washington Post Manufactured Housing Narrative

Which begs this question. Why didn’t Golding and others at the Urban Institute mention enhanced preemption in their reporting on manufactured homes?

After all, zoning, economic prejudice, and enhanced preemption all intersect.

When manufactured home businesses and state association executives from coast to coast say that zoning/land use/placement are key issues, how could Golding or the Urban Institute fail to mention enhanced preemption?

Hold that thought. Because another undisclosed fact was the connection of Warren Buffett as a lifetime trustee for the Urban Institute. It’s mentioned on the big Urban Institute site, if you got hunting for it. But there was no disclosure on the article that Golding and his fellow researchers published on the topic.

 

Urban Institute Ask for Correction in Analysis of their Manufactured Housing Research, “Follow the Facts,” “Follow the Money”

Nor did the Urban Institute mention that the Manufactured Housing Institute (MHI) helped forge their paper. A source at the Urban Institute told us that “anonymity” was promised to MHI and Clayton, for their role in crafting their report.

What?

Since when do non-profits and university level style researchers not state their sources? Since when are possible conflicts-of-interests not disclosed by nonprofits or researchers in publishing their findings?

 

Smoking Guns…?

Eric Belsky made another statement about housing that very much applies to the question the Urban Institute asked.

CreditIsTheLifeBloodOfHousingEricBelskyHarvardDailyBusinessNewsManufacturedHousingIndustryMHProNews

It’s a statement that most every manufactured home retail or community professional who experienced the slide from 1998 to 2008 know all too well. For more on Belksy, and MH, click here.

 

Let’s go back to what Belsky and Genz said over 15 years ago. Belsky expected manufactured homes to advance, so did Genz.

Why didn’t they?

Short answer, lending was choked off. Absent enough lending to supports home sales, there will be fewer manufactured homes sold. Duh, right?

KennyLipschutzQuotePoorJobOfLobbyinginMHIndustry-postedMHProNews-com

Kenny Lipschutz, Home First Certified Communities.

Absent a level playing field on lending or resales, manufactured homes are placed at a disadvantage in resale values.

Another issue is appraisals. Thousands of appraisers misunderstand manufactured homes. But that too is and educational issue, noted here as a placeholder.

So, we see the need for factual, evidenced and reason-based thinking about manufactured homes. Among the best-informed investors is arguably Warren Buffett. He reads and reads, per his own statements, and that of others who know him.

So why did Belsky miss his projection about manufactured housing achieving dominance in production over conventional builders by 2010? Arguably, the short answer is that Belsky did not count on Warren Buffett entering the industry in 2003. Belsky didn’t count on what Berkshire Hathaway did, as they began to deploy the Buffett strategic “Moat.”

WarrenBuffettTheMoatQuoteMemeManufacturedHousingIndustryDailyBusinessNEwsMHProNEws

Who speaks of “the moat?” Warren Buffett explains his principles of “the Moat” in a video on the page linked below. So does Kevin Clayton, in a separate video also found below.  Clayton says in his own words in that video that “Warren” stresses widening “the Moat” against competitors on a routine basis.

 

Best Warren Buffett, Kevin Clayton, Clayton Homes, Berkshire Hathaway Annual Meeting, Competition, and “the Moat” Video Collection

 

The Truth is Not Political

We believe that truth is apolitical, but political officials may use – misuse, ignore, or abuse – the truth.

A closer look at the problem of why there is not more manufactured housing being sold can be summed up by the notion of the impact of failure to educate, and monopolistic practices. Who says?

GuruFocus and the Seattle Times.

MoatCastleBuffettBerkshireClaytonHomes21stMortgageVanderbiltMortgageManufacturedHousingIndustryDailyBusinessNewsMHProNews550x305

Seattle Times -Federal Investigations-Berkshire Hathaway’s Clayton Homes, GuruFocus Spotlights Buffett’s Clayton’s “Unethical,” Monopolistic Moat. http://www.mhpronews.com/daily-business-news/seattle-times-federal-investigations-berkshire-hathaways-clayton-homes-gurufocus-spotlights-buffetts-claytons-unethical-monopolistic-moat/

 

Progressive “Nation” Reports on Monopolies Cites Buffett, Clayton, Others – MH Industry Impact?

And the evidence that manufactured housing’s ascendancy was derailed by forces within the industry is found in part with documents and quotes from Berkshire owned 21st Mortgage, Warren Buffett’s own words, and Berkshire dominated MHI’s own chart.

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

Thousands lost their businesses, and millions arguably lost the opportunities to benefit from manufactured home ownership. It’s cost taxpayers a fortune, that can be measured in the trillions of dollars in losses to the GDP, and avoidable costs to federal taxpayers.

How Many MH Independents, Retailers Have Been Lost Recently? “They Think They Own Us”

 

The Problem of the One Percent

We won’t hype the issue of the 1 percent, nor understate it.

What this will propose that may be unique is a free enterprise solution to the problem of the one percent. It’s this. De facto monopolistic forces are at work in manufactured housing, and in other parts of the economy, such as the tech giants.  Apply the logic of the NY Stern professor to manufactured housing, and it is just as apt as it is when applied to the world of the tech giants.

We’ll let Professor Scott Galloway make his case in tech.

 

“Winners and Losers,” L2 Founder, Prof Scott Galloway on Monopolies

But for those who believe that monopolistic forces harm Americans, we can point to voices as politically separated as Senator Ted Cruz and Congresswoman Maxine Waters.

If we start listening to the factual points – vs. the opinions or spin – of what others are saying, those facts can lead someone to the root issues.  Facts are what is.  Opinions and interpretations are a dime a dozen.

The opportunity to use evidence, facts, and objective reasoning to discover the underlying causes – and thus the cures – of the affordable housing crisis is possible.  Keep in mind, that sooner or later, monopolies arguably harm workers and consumers.

 

Does Monopoly Power Impact Workers’ Stagnant Wages? MH Industry Impact$

 

The irony may be this. Aren’t even monopolists harmed by what they create?  Think about that $2 trillion a year in lost GDP.

Regardless, society as a whole is harmed, and that is why anti-trust laws exist.

Lawsuits for Triple Damages – Anti-Trust, Anti-Monopoly Law, Manufactured Housing, and You

 

The Fix is Applying Existing Laws

There is no need for years of delays in hearings or more studies.

Antitrust laws debatably need to be applied to Berkshire Hathaway, and to all others in business who’ve become invasive, as Galloway said.

The Smoking Gun 3 documents, facts and related quotes from officials who are part of Berkshire speak for themselves.  It would be difficult for them to unsay, what they’ve already said that arguably proves they are monopolistic.

MHI and Berkshire Hathaway has been given repeated opportunities to respond to any of these concerns.  Rather than respond, instead of debating the merits or misses in this reading of the facts, they’ve tried a variety of other tactics.  But if they could easily disprove this, why haven’t they?  Those from Berkshire brands who once praised us, now sit in silence as we publish reports like this one. Why?

TimWilliamsMHProNewsMHLivingNewsGoodCommunicationsResourcesILogonLatestNewsBigAssetExplainWhyIndustryVoices-768x339

Part of several messages for publication by Tim Williams to MHProNews. MHI’s president praised us for some years to, as this mirthful short demonstrates. 

MHI should be scrutinized for fostering the conditions that allowed manufactured housing to be derailed from what Belsky thought was a bright future. Some who see the problems outlined herein hold out hope that MHI can be redeemed. This writer – based upon sources, evidence and past history – believes that people can change, but that said, the evidence is that MHI’s leadership isn’t changing.  Thus, they need to be exposed, and supplanted with something entirely new.

MHARR does its job, but an MHI award winner says that MHI works only for the “the big boys.”

SoTheAssociationMHIIsNotThereFortheIndustryUnlesstheinterestsoftheBigBoysJointheIndustry'sMartyLavinMHIAwardWinnerQuoteMHProNews

MHProNews looks at the facts, considers the sources, and follows the evidence. MHI earlier last year, and for years before, MHI routinely replied promptly to all inquiries. But since we’ve spotlighted the problems and concerns, they’ve gone silent. Why? If the facts are on their side, why not make offer a cogent explanation?

 

I’ve said for years that pretty pictures alone are not enough to convince people of the truth about manufactured homes, and what it can do to transform for the better millions of lives.

RememberThisQuoteIrPrettyPicturesMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews

Education is the answer. Refuting false claims must be part of that educational process.  People aer entitled to their opinions, but not to their own facts.

Understanding the issues are can help avoidable for others the tragedies caused by ignorance, greed and the evidenced based factors alleged herein. Millions of Americans have been robbed of what they could have had, instead of subsidized housing, or a life of rental, give people the information and opportunity to increase their personal wealth through affordable home ownership.

There are numerous voices that have blasted MHI’s hypocrisy. The one above is just one of many.

It’s time for the disinfectant of sunlight to cure what decades of ignorance, private agendas, monopolistic forces, and prejudice has caused.

‘Tip of Iceberg’ – Rick Rand; Marty Lavin, Communities have ‘No Confidence’ in Manufactured Housing Institute, New National Trade Group Announced

It’s time for the truth that’s been hiding in plain sight.

The reward is $2 trillion dollars in enhanced GDP annually, just by applying existing law.

The reward is that affordable home ownership could would do for millions of all colors and creeds.

Let’s stop robbing people of the possibility of a brighter future.  That theft has debatably occurred by misusing government and economic power.

Rather, lets allow existing laws to go to work, so that Americans select the home of their dreams, wherever they have a buildable home-site. More can be learned from the links from this article, but that’s enough said for today. “We Provide, You Decide.” ## (News, analysis, and commentary.)

(Third-party images and content are provided under fair use guidelines.)

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

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Related References:

Movie Mogul Rupert Wyatt and Screenwriter Erica Beeney’s Magnificent Manufactured Home

Affordable Housing Focus Group – Comparing Housing Options – Conventional Houses, Condo, Rentals, and Manufactured Homes – Up for Growth, National Association of Realtor, Studies

Promoting Home Ownership and Private Property is Premised by Understanding This

May 8th, 2018 Comments off

PraegerUPalmHarborHomesCreditBottomLeftManufacturedHousingIndustryDailyBusinessNewsMHProNews

Private property rights are a foundational issue for the manufactured housing industry, and all other housing professionals, and consumers.

 

Nevertheless, those private property rights, along with many others, are widely misunderstood.

Primaries will be decided in several states today. How engaged are most Americans in politics?  How well do most Americans understand the U.S. Constitution, or the Bill of Rights?

For decades, the answer has been too few, and it’s getting worse.

Going back to Dec 15, 1991, the New York Times reported that “The bar association’s survey offered multiple choices. Thirty-three percent correctly identified the Bill of Rights as the Constitution’s first 10 amendments; 28 percent said it was a preamble to the Constitution; 22 percent said it is any rights bill passed by Congress; 7 percent chose “a message of rebellion…”

In September 2017, the University of Pennsylvania’s Annenberg Public Policy Center revealed just how dismal the understanding of the rights of “We, the People” are today.

For example, the Annenberg report said in part:

WhatAreRightsGuaranteedbyFirstAmendment

The First Amendment reads:

Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.

Contrary to the First Amendment, 39 percent of Americans support allowing Congress to stop the news media from reporting on any issue of national security without government approval. That was essentially unchanged from last year. But the survey, which followed a year of attacks on the news media, found less opposition to prior restraint (49 percent) than in 2016 (55 percent).”

RuleofLawPraegerUManufacturedHousingINdustryDailyBusinessNewsMHProNews

Why it Matters to MHVille

As noted, failure to understand private property and other rights defended by the Constitution have already encroached upon Americans, and our industry, for years.

The Daily Business News knows that a growing percentage of readers are millennials, and others who have had an incomplete understanding of their rights, and the strengths of the “American Way.”

That ignorance about the basics of the American way premised upon free enterprise, and a limited federal government system are pushing American politics.  While that trend is frankly easier to spot in the Democratic party – many of whom are openly embracing socialism – than the GOP, it would be foolish to believe that the tilt to the left hasn’t influenced both major parties.

It has.

Yet the historic wealth of the nation arose from free enterprise, which is founded upon what the founders called “God-given” rights, that are protected by a government of enumerated – meaning, defined and limited – powers.

PercentPeopleName3BranchesGovernmenAnnembergPublicPolicy2017ManufacturedHousingINdustryDailyBuisnessNewsMHProNews

The Constitution limits the government, which is a way of protecting the people from an overreach by public officials.

The lurch towards more government power, higher taxes and higher regulations, are among the causes of the economic stagnation that slowed the U.S. economic growth to a crawl.  The billions flowing into America now, were preceded years ago by the reverse flow of money out, as taxes and regulations became too onerous.

While the economy is moving more rapidly ahead now that even 18 months ago, the U.S. economy has not yet achieved it potential. Gains have been established by more pro-growth, pro-business – which tends to be, good for job creation and thus higher wages –  changes in policy.  But if cutting regulations and taxes are reversed at the polls next November, then millions could effectively and tragically be voting themselves into a more limited future.

 

Limited Government of Enumerated Powers Protects Your Rights

Was the Constitution written in a way that was designed to protect freedom and limit the government’s size? Has it been effective in doing that? And what’s the Supreme Court’s record when it comes to protecting our rights? Robert George, Professor of Jurisprudence at Princeton University, answers these questions and more,” per the Prager University YouTube page the video below is found.

 

Political Limits on Power Protect Economic Interests and Private Property Rights

Even though the U.S. in terms of gross domestic product (GDP) is still the dominant economic power, our economic lead as a nation has been essentially cut in half in the years since World War II.

The video posted pushes 5 factors that are good, two frankly require far more nuanced attention to be accurate (trade and globalization). Free trade, as the Trump Administration says, must be fair trade, or else jobs have and will flow from the U.S. into other countries.

It is MHProNews’ editorial view that “free enterprise” is a better term that “capitalism,” which is a term actually coined by Karl Marx.

The above noted, the video above from Arthur Brooks, president of the American Enterprise Institute, explains some key concepts in just a few minutes.

Think about this, hasn’t much of the problems that the industry has faced directly connected with some local, state or federal government over-reach, or failure to properly? Consider having your staff and colleagues take 15 minutes to read this, and watch the 2 videos. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images and content are provided under fair use guidelines.) 

Related Reports:

“Death by Government,” Fascism, Communism, Socialism, ‘Big Brother,’ per Williams, Rummel and Owens

Troubling New Study Reveals a Millennial Trend, Business, Economic, Political Impact 

Affordable Housing, and Today’s Manufactured Homes, Yesteryear’s Mobile Homes

 

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RVHorizon/MHP Funds Investing/Mobile Home Univ Communities Leader, Frank Rolfe’s Hidden Gem

April 30th, 2018 Comments off

Before diving into RVHorizon’s/MHP Funds leader Frank Rolfe’s hidden gem, an acknowledgement ought to be paid to his partner Dave Reynolds, and others in their rising enterprise. No one person in an operation of that size does it all solo.

 

When we say Rolfe’s “hidden gem,” it’s an insight that’s been hiding in plain sight since the video below was first produced.

This preface is warranted. It’s difficult to solve any problem(s) or challenge(s) that are not fully understood. Is that self-evident?

For example, even if a doctor has a guess as to a patient’s condition, a good MD does tests before proposing a diagnosis.  Only after tests does the physician suggest possible treatments. Treatments ideally are evidence and fact-based. “Clinical.” That’s the scientific way, and it fits business too.

Thus, the same should be true for Manufactured Home (MH) professionals and investors facing an obvious but often overlooked or ignored challenge.

Frank Rolfe says several things in less than a minute in this video. We’ll focus on only one. It’s this. Most people have little or no clue as to what manufactured housing truly is.  Because so many in the news media doesn’t get it about MH, neither does the public.

In front of dozens of pros, Darren Krolewski of MHVillage made a very similar statement in Tunica. Darren said that when talking to the general public, it takes them time to explain what a manufactured home is.

Both described a similar problem.

That’s an important initial step. Namely, understanding a root issue.

But the solution?

Has the solution to this challenge been clearly proposed or articulated? If so, please show me. Because what we often see is a search for things like a higher volume of traffic. Traffic is important. But the reality is that often, the traffic level is fine; what’s needed is a better method of converting the existing traffic you already have into more positive action-steps by possible buyers.

 

Modern Housing Options

The vast majority of adults in America know what an apartment, duplex, townhouse, rental, condo, or single family house is. People know what a tiny house is. Many if not most understand RVs.

By contrast, millions may know ‘something’ about manufactured housing. But what they think they know is often inaccurate. Others are ignorant, as Frank and Darren said. We know this from our own years of public engagement experiences.

That lack of knowledge or misunderstandings about manufactured homes (MH) are the opportunity in disguise for MH Industry professionals and investors. Learn the correct systems, apply them properly, and watch sales rapidly rise.

 

Candor and Compelling Facts over Fiction and Emotions

There’s plenty of excuses, self-delusions, and false-beliefs floating around MHVille. That’s not uncommon in America in general today.

But realities like those that Frank and Darren raised ought to be acknowledged. Then, the root cause(s) of those realities must be addressed. Only when that occurs can opportunities and profits be pursued and maximized.

This is one of the most fundamental challenges that individual MH locations must face. Because change occurs at the person and business level.

As the publisher of the industry’s top two trade media, and as a multi-decade professional services provider, we’ve dealt with this at a pragmatic level for years. ManufacturedHomeLivingNews.com is a specific part of the solution.

That’s a foundational start. But there’s more needed to tie that specific foundation to individual businesses and locations.  Those that properly have, see positive results.

James McGee and Chet Murphree say something essential near the end of this video. They’re spot on with their point. What comes before it is useful and interesting, but the punchline – the best – was saved for last in the video montage below.

 

 

How Serious Is the Challenge Frank and Darren Stated?

In our professional visits to communities and retail centers, often similar problems to what Frank and Darren pointed to are spotted. A property or sales center may be okay to wonderful, but still isn’t performing as well as local market conditions suggest they should be.

Among the core problems at the location level? Low conversion ratios of lookers to buyers.

For some years, before we travel, before we’ve charged potential marketing and sales clients a dime, we ask very specific questions.

Among them, will you as a client be open minded about addressing challenges that are found? Will you take constructive advice in a positive way?

We’re not in the hurt feelings business. Like an MD, we as publishers and as business growth service providers strive to deal in evidence-based realities.

Our goal is always to objectively identify the good, as well as what can or must be improved. Most successful locations are doing far more right than wrong. The good stuff remains unchanged. But when there’s a big fall off rate between visits and sales, there’s an obvious disconnect.

Most pros who hire a consultant or business development service provider get the reality that one must do something different, to achieve a different outcome.

That said, there are some who want a magic pill, a solution involving no practice changes. But isn’t that self-contradictory? If there was no change needed, then there would be no challenge.  Nor would there be a wondrous disguised opportunity that to correctly addressed, can yielded positive change. We tell those prospective clients who want magic without a sincere willingness to make any needed changes, thanks but no thanks.

 

The Sheer Size of the Problem Points to Immense Opportunities

Data publicly self-reported from MHVillage is useful in making this point. I’ve know Darren for well over a dozen years. He’s intelligent. Darren and his colleagues have a successful operation. So what follows shouldn’t be taken as a slam or a critique. This is an going to be a fast-based, objective look at their self-stated data.  Because frankly, it’s a common MH Industry issue. I applaud them for stating this in public and in writing.

The problem at retail centers (a.k.a. ‘Dealerships’) and communities is mirrored – not equal to, but suggested by – the MHVillage statistics.  Here are the impressive numbers on their website.  25 million unique visitors in a year, equaled about 80,000 sales.

MHVillage’s own data set says they convert only about 1/3 of 1 percent of shoppers.

You read that correctly, that’s .0032 percent (just a fraction less than a third of one percent) visits to purchases. Furthermore, their average sales price demonstrates – and Darren confirmed – that the vast majority of those purchases are used homes, not new ones.

While industry giant Clayton Homes doesn’t publish their data, anecdotal statements from their team members to the Daily Business News, and some known data suggest their results are similar to MHVillage’s, only they are more new home sales focused.

What do facts like the above mean to a business like yours?

I asked Darren, publicly on stage, and face-to-face afterwards with several standing nearby. He politely admitted, he doesn’t know the answer.

Ok, let’s lend him, and all others a hand. Here’s the logic of it.

  • Millions of people are looking online for housing.
  • Some come in, and shop in person.
  • There’s obviously two big fallouts or disconnects.
  • The first is drop-off is online, the next one is on site.

These bullets point to unsolved challenges, unresolved concerns, that the home shopping public has.  But when the home shopper’s concerns are properly understood and dealt with, they are far more likely to buy.  That’s why the data also points to huge opportunities. When there’s an 8.3 million affordable housing unit shortage in the U.S., that’s a wakeup call for our MH Industry and investors.

Just as consumers approach manufactured housing with some ignorance and skepticism, prospective business clients come to us with a similar, but different mix.  Some doubt they can sustainably grow sales at their business several hundred percent. But its true.  We don’t reveal client data, unless we both mutually agree to do so.  Here is a link to a client interview that freely stated how rapidly they grew.

Once properly begun, clients see the sales totals rising, the logistics of growth is often the greatest challenge. But businesses have to make those initial steps to get started to realize that change is possible, and the logistics can also be navigated, in honest, ethical, sustainable ways.

Real Estate Conversions Compared to MH Conversions

Facts are facts.

I spoke recently with a marketer who does both real estate and manufactured home marketing. He candidly said that they have exactly that same experience. Namely, that far more convert – call or message, come in, and buy – in real estate than for manufactured homes.

Restated, a higher percentage of shoppers pull the trigger in real estate to buy conventional housing, than manufactured home pros routinely experience.

 

Frank Rolfe’s Hidden Gem

Properly acting upon reality is a key part of the secret for increased, sustainable success.

So long as huge swaths of buyers in your market misunderstand or don’t get it about manufactured homes, the conversion ratios will remain low.

The good news is that a professional or investor can deal with this locally.  You don’t have to wait for anything magic to happen in Washington, Omaha, Arlington, or anywhere else.  You can make the difference in your market, by going to the root issues.

We’ll dig into some of the solution for that in today’s episode of the Monday Morning Manufactured Housing Sales Meeting.  That will be posted later this morning just below. ##  (Business development, related news, analysis and commentary.)

(Third party images are provided under fair use guidelines.)

Related Reports:

The Apprentice – Proper Understanding, Planning, and Execution – Monday Morning Manufactured Home Marketing and Sales Meeting

As a related thought, the reported reaction in Vegas to the Ducker Worldwide presentations suggests those backing that plan don’t have a solution useful to the majority. See that in the link here.

 

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Evergreen, Manufactured Homes and NIMBY, “Why the Feds Must Step In”

April 12th, 2018 Comments off
EvergreenMHNimbyWhyTheFedsMustStepInmanufacturedHousingIndustryDailyBusinessNewsMHProNews

Residents packed a meeting room to discuss – or oppose – a planned manufactured home community near their neighborhood.

A HUD PD&R, and other third-party studies reveal that manufactured homes appreciate side-by-side with conventional housing.

 

There’s been no new mobile homes built in the U.S. since June 15, 1976, the date construction on the first HUD Code manufactured homes formally began.

But you may not know those facts if you were one of dozens of residents who piled into a Montana town’s meeting room.

According to NBC Montana, most of those residents where there to protest the development of a new 122 site manufactured community.

A hung jury for the Flathead County Planning Board Wednesday night regarding a controversial mobile home [sic] development on West Evergreen Drive,” per NBC Montana.

SICSicutJournalismDefintionSocietyProfessionalJournalismDailyBusinessNewsMHProNews

The 6 person jury was split, 3 voted against and 3 voted for the proposed West Evergreen Estates subdivision.

More than 70 people turned out for the meeting from the surrounding vicinity to give testimony against it and a decision wasn’t reached until past midnight,” per the NBC affiliate.

Residents gave public comment on how the proposed 122-lot mobile home [sic] park could potentially lower their property values, increase crime in the neighborhood and strain their already congested streets and schools,” wrote Larisa Casillas.

Who’s going to pay for the loss in our property? We already have people who have their homes for sale, and the buyers will say, ‘It’s going to depend on whether the mobile home goes through, otherwise we don’t want your property,’” said Virginia Feiker, an Evergreen resident.

It’s really going to be devastating to all of us what ends up happening,” she added.

Anders’ neighbor Chance Jeschke doesn’t think it’s a good idea. “Neighbors would like to see another type of development built on the vacant lot across from them, but they feel a trailer park may lower their property values,said Casillas.

I was raised in a trailer, I don’t have a stigma against it, but I just don’t know if that’s exactly what we need right here,” said Jeschke, who has lived in his current home for 19 years.

The issue will now go before the County Board of Adjustment on May 1.

 

“…Hasn’t done Jack Sh-t…

A twenty-five year award winning veteran of a well known manufactured home industry operation lamented to the Daily Business News that the industry “hasn’t done Jack Sh-t” to deal with the image issue.

Frank Rolfe, before going silent in the wakes or reported “encouragement” from 21st Mortgage Corp., complained that the Manufactured Housing Institute (MHI), the industry’s self-proclaimed post production association routinely failed to deal with the challenge of bad news, and often ignored positive media reports beyond their own advertorials.

I think that [Richard] Dick Jennison [MHI’s President and CEO] wants to control the narrative with media. He’s afraid to talk to the press, because he knows he can’t control the narrative,” a state association executive told MHProNews

 

Why the Feds Must Step In

LATonyKovach-QuestioningNYSAAteam-NewYorkHousingAssociation-MHProNews-com-PhotoCreditMarkSimon-250x167

L. A. “Tony” Kovach, photo by Mark Simon, shows Kovach engaging with SAAs in NY. 

This is the latest sign of a long pattern that costs America an estimated $2 trillion dollars annually in lost productivity,” said published L.A. “Tony” Kovach (see linked YIMBY vs NIMBY, in related reports, linked further below).

Every claim and concern voiced in these videos by locals has a fact-based third-party response that’s been documented on MHLivingNews and MHProNews,” Kovach said. “Call it bigotry or ignorance, but their thinking fits a textbook definition for prejudice. This is why the Feds must step in, just as they did in the 1950s and 1960s on school and racial issues. Access to affordable housing is a right, part of the dream and promise of America.  Which of those residents would want to have their access to ownership denied in a similar fashion?”

 

He pointed out that the homes across the street have roof pitches that looked very much like those found on lower cost, entry-level manufactured homes. The award winning industry professional explained that HUD arguably had the jurisdiction to act in cases like this.

 JackieAndersEvergreenResidentSunshineHomesRedBadAlManufacturedHousingIndustryDailyBusinessNewsMHProNews

But beyond legal force, there ought to be a sustained educational effort. “Understanding that this costs them money not to do it, plus denies honest economic development, there are many reasons to do this kind of project.”

CappaertManufacturedHousingTunica2018ManufacturedHousingIndustryDailyBusinessNewsMHProNews

Homes like those shown would enhance the neighborhood in Evergreen, where a proposed community of 122 sites is being debated.

Manufactured home professionals are routinely honorable people. Manufactured home residents aren’t criminals whose kids are to be shunned in school. Change the story from NIMBY to race, and these people would be labeled bigots,” he said, adding “But this isn’t about name calling. It’s about action. This will cost their tax base if it isn’t advanced.  It will cost people who need or want a manufactured home an opportunity to build equity. Presuming the developer does what so many want, and execute on this project properly, it would raise their property values.” 

Many benefit if it is done properly, and the very ones protesting, plus many others are the losers if it isn’t advanced,” Kovach said.

 

Where is MHI?

When will MHI routinely begin to act to engage on issues like this one?

When will state and local officials realize that it often costs them money, because they have to create subsidized rental housing?

RevDonaldTyeJrBusinessmanManufacturedHousingAdvocateDailyBusinessNewsMHProNews

Tye explained that public housing – an entitlement – often yields addiction. Ownership vs. renting or living in “projects” leads to integrity, a view he likens to those of Dr. Martin Luther King, Jr.

And when will HUD and federal officials enforce the laws and rulings that could create more economic development and opportunities in towns like this from coast-to-coast? ## (News, analysis, and commentary.)

(Third party images are provided under fair use guidelines.)

Related Reports:

Manufactured Housing “Top Ten Truths”

YIMBY vs. NIMBY, Obama Admin Concept Could Unlock $1.95 Trillion Annually, HUD & MH Impact

Pride and Prejudice: The Truth About Manufactured Home Communities and Crime

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Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

MH Resistance – Unmasking, Demystifying, Manufactured Housing Industry’s Roadblocks

January 19th, 2018 Comments off

MHResistanceUnmaskingDemystifyingManufacturedHousingIndustryRoadblocksDailyBusinessNewsMHProNews

Broadly speaking, there are two sets of roadblocks or choke points to the manufactured housing industry’s growth.

 

They are?

Internal road blocks, and external ones.

The nearly concluded Louisville Manufactured Housing Show marks 50 years of Show Ways Unlimited’s Dennis Hill’s leadership of the event.

Every significant event in the industry creates numerous opportunities for interaction between the factory-built housing professions members, as well as for newcomers to the industry.

2018LousivilleManufacturedHousingShowDailyBusinessNewsMHProNews

Discovery – Newcomers, “Fresh Eyes”

Among the dozens of one-on-one interactions between MHProNews and event attendees was with a newcomer exploring the professional opportunities manufactured homes could create.

That specific gentleman was “blown away” at the quality and value of manufactured homes,’ compared to conventional site built (“stick built”) housing.

But that newcomer – who is already successful in a complementary field – was equally stunned to learn that manufactured homes were going to finish 2017 at fewer than 100,000 shipments.

State of the Manufactured Home Industry, Comparing RV vs. MH Data

When the final numbers come in, preliminary indicators suggest the total number of HUD Code manufactured homes will be around 92,000 (+/-).

So what explains the low [new home shipment] totals?’ – that visiting professional asked.  Their operation is pondering making a play related to manufactured housing.

It’s a penetrating question.  One that the MH industry’s pros ought to ask themselves routinely.

When Harvard University researcher Eric Belsky projected that manufactured housing ought to outperform conventional housing by 2010 – a fact once cited by the Manufactured Housing Institute – an objective analyst must ask, ‘what caused the miss in Belsky’s estimate?’

EricBelksyManufacturedHousingIndustryManufacuredHomeManufacturedHousingInstituteResearchDataAffordbleHousingMHProNewsDailyBuisnessNews575

Appealing Manufactured Housing Institute (MHI) Marketing, Finance Booklet Reviewed

Belsky knew of the repossessions and financing shifts circa the late 1990s/early 2000 when he made his educated observations. Those issues – in Belsky’s view – seemed to be transitional.

As the manufactured housing industry’s first and still only Daily Business News has previously observed, there is only one national association in the industry that claims to ‘represent all of factory built housing.’ That would be the Arlington, VA based Manufactured Housing Institute (MHI).

As the self-proclaimed industry’s leaders, who tell their members about “MHI Zen” and ask, “Got Clout?” – they can’t have it both ways.

They can’t both claim clout and ‘Zen-like’ leadership, and then not take responsibility when things go awry.

 

RickRobinsonJDSVicePresidentManufacturedHousingInstituteLogoPhotoMHIGotCloutWheretheBeefDailyBusinessNewsMHProNews

MHI Sr VP and General Counsel, Rick Robinson, is a congenial guy and a good writer. He has published a periodic “MHI Zen.” MHI asks, Got Clout? Okay, where’s the beef? For the 400 word executive summary, click here or above.

They are either successful gurus, or they are something else…

Indeed, MHI’s own prior Chairman, Nathan Smith, said the association had to admit to itself that it had often ‘failed to be pro-active’ in their efforts. Here exactly how he said that, in context, in the video below.

Why not ponder for a few moments, and take Nathan Smith at his word?

If it is wiser to go to the district office to see a congressman or senator, then why for years has MHI organized their Washington, D.C. meeting?

Why not take Smith as his word, as he laughs and says, he doesn’t want the competition?

FollowTheMoneyPayMoreAttentionToWhatPeopleDoThanWhatTheySayMartyLavin6MillionYachtManufacturedHousingIndustryDailyBusinessNews600

Lavin is an MHI award winner, and a success story in communities, retail and finance.

When the Arlington-based association’s efforts and fact patterns demonstrates continued problematic performance, analytically speaking, they have only a few choices, if they want to maintain credibility.

It’s the same options any professional, or organization faces when a miscue occurs, because we all have them.  The issue isn’t only the miscue, rather, its what happens after a mistake takes place.

Or are they a case of – if they succeed or fail, a handful of MHI members profit either way?  Keep in mind some of the key takeaways from the Kevin Clayton video interview, found in a report linked further below.

There are only two kinds of competition Warren Buffett dislikes, foreign and domestic – Kevin confirmed that claim during the video.  Kevin also went on and on about “the moat.”

Warren Buffett, “the Moat,” Manufactured Housing, Berkshire Hathaway, Clayton Homes, 21st Mortgage, Vanderbilt, Wells Fargo, NAI…

 

MHI’s Miscue Options

1) Admit mistakes and failures as they occur, and attempt to correct them. MHI President and CEO Richard “Dick” Jennison said on camera that they do fail at times. But do they admit specificity what those failures are? Or how they plan to learn from and correct them?

When was the last time you saw MHI admit to an error?  Or when in recent years did they publicly take ownership of a failure to achieve a stated goal?

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2) Hide or ignore past or on-going failures to meaningfully advance the industry as a whole, not just select companies.

Arguably, this is one of the more common approaches MHI takes. Examples are issues ranging from:

  • Pam Danner at HUD,
  • to the DOE energy rule they initially promoted, and were finally forced by trade media, MHARR, and others to do a U-turn on.
  • Or on critical issues like lending, where Preserving Access has been a six-year odyssey, that prominent MHI member Frank Rolfe, or Bob Crawford, and others have criticized.
  • Or their own former MHI vice president, who correctly said years in advance that the Preserving Access to Manufactured Housing Act was unlikely to pass.
  • Or on Duty to Serve, where Tim Williams, 21st Mortgage Corp President and CEO, and prior MHI Chair — resisted change, while the association claimed to be working for DTS implementation.
  • How can such obvious contradictions be overlooked?

Andy Gallagher, “Ousting” Pam Danner, MHI, Clayton’s RVP, WVHI – “Transparency”

Links to articles detailing those issues are above and below.

MHARR vs. MHI on DOE Energy Rule, Pushback Pay$ Off?

Manufactured Housing Institute VP Revealed Important Truths on MHI’s Lobbying, Agenda

Duty To Serve, “Complete Waste of Time” per Tim Williams, CEO/21st Mortgage; POTUS Trump, Warren Buffett Insight$

3) Distract from failures, rather than admit them. While distracting, do they quietly or publicly attack and attempt to undermine those voices that call their history of failures into question?  Every time one hears ‘the industry needs to unite’ behind MHI, one should ask, why?  Where’s their pattern of success that would warrant such a trusting unity?

‘We Want Your Money’ – 2018 MHI Membership, Infographic Fact Check

 

The “Secret Society

One need not believe any conspiracy theory to point to the fact that MHI’s current president and CEO ducked out on a long, previously publicized event during this week’s Louisville Show.

That’s self-evident.

Whether MHI’s CEO cancelled the night before, or less than 2 hours before MHI’s long-planned presentation is an interesting detail.  But regardless, Jennison was seen walking on the Louisville Manufactured Housing Show floor — at the same time he was scheduled to present.

RichardDickJennisonManufacturedHousingInstituteMHICEOWalkingShowFloorDailyBusinessNewsMHProNews575RichardDickJennisonManufacturedHousingInstituteMHICEOWalkingShowFloorDailyBusinessNewsMHProNews575

What happened? That report, is linked above.

RichardDickJennisonManufacturedHousingInstituteMHICEODailyBusinessNewsMHProNews

Embarrassing realities for MHI to explain? Or will they ignore, or try to explain it away? Did it have to do with recent reports, and the fact that MHProNews encouraged industry members to pepper Jennison with questions about their performance and problematic patterns?

 

The Bottom Lines?

A common refrain during this week’s show has been that ‘all factories are humming.’

That’s largely true. But HUD Code manufactured housing is still doing only a tiny fraction of the 500,000 or more new housing units that are possible annually, per numerous sources.  That’s also true.

average-shipment-per-decade-manufactured-home-posted-on-mhpronews-com-d

Graphic provided by Ross Kinzler when he was then the executive director of the Wisconsin Housing Alliance (WHA).

The industry won’t be taken as seriously as it should be doing under 100,000 new housing units a year. But the reverse of that is there’s a tremendous opportunity – a vacuum to be filled – by visionaries from inside or outside manufactured housing.

Nature abhors a vacuum.  The vacuum will be filled.  It’s only a question of by whom, by which entities.

There seems to be no escaping the fact that some of those problems originate within the industry itself.

ELS’ Sam Zell – Compliance Costs Destroys Smaller Businesses = Consolidation

MHI member Frank Rolfe and others have said so.

SuzanneFelberFrankRolfeRichardADickJennisonAmericanHousingAdvocatesManufacturedHousingIndustryDailyBuisnessNewsMHProNews600

MHI is currently spotlighting 5 operations, which in some ways is arguably a disadvantage to other MHI members.  How can they justify giving large sums that benefit only a favored few?  Reminder – MHProNews signaled months in advance that an MHI insider had informed the Daily Business News that ‘the big companies had figured out how to use MHI to get the smaller companies to pay for things that benefit the big companies.

Even some of the problems that are outside of the industry – problematic media coverage – often trails back to the failure on the part of MHI to engage the media in a ways that it should.

 

 

Yet, MHI was told years ago what was needed, how it could be done, and MHI’s now retiring Vice President Ann Parman praised this publication’s leadership in that regard.

AnnParmanVPManufacturedHousingInstituteMHILogoLATonyKovachMobileManufacturedHomeLivingNewsMHProNews800

 

CEO Jennison, and MHI’s Late Cancellation of their Presentation

If MHI is so proud of their new plans, why wouldn’t they want MHProNews to video the presentation?  Why not allow thousands of industry members – and potentially far more beyond the industry – to see that presentation via video?

The Top Twelve Questions for Manufactured Housing Institute (MHI) CEO, Richard “Dick” Jennison

Logical conclusions are that

  • if it was a good plan, beyond scrutiny and above reproach, they would have jumped at the chance for free media coverage.
  • The other option is more troubling. Why did they attempt to stop MHProNews from doing a video or otherwise cover their presentation? Why did MHI not use their considerable influence with the show’s management and the Midwest Manufactured Housing Federation (MMHF) board to press ahead with pro-industry trade media coverage of their presentation?   Are concerns raised by MHARR and others about their plan valid, and they didn’t want to expose their plan to scrutiny?  If they wanted to escape media coverage, did they really fail to consider that possibility, months in advance?  Aren’t all of these problematic?

MHARR’s pre-show concerns were voices in their report, linked below.

Jennison and MHI – per members of their own board to MHProNews – are acting like “a secret society.”  There are a few insiders, and all others are outsiders.

While there are those who say that publishing anything negative about MHI is like airing the industry’s dirty laundry,’ there’s a different view that other industry professionals take.

The best disinfectant is sunlight,” is an observation shared with MHProNews, as it applies to MHI and the forces that dominate that association.

Pro-MH Industry Voices some from inside, others from outside MHI – point to Berkshire Hathaway stronghold over MHI as reasons for dodging critiques, rather than doing an open, frank dialogue.

If MHI and Berkshire Hathaway owned units have nothing to hide, why do they fail to engage?

The article and the Kevin Clayton video interview posted in it are linked below. Per sources, they are one of several reasons why Jennison cancelled on the Louisville presentation to a few dozen members of the industry.  MHI has some explaining to do.  Ditto those who operate Berkshire Hathaway manufactured housing units.

Kevin Clayton Interview-Warren Buffett’s Berkshire Hathaway, Clayton Homes CEO

MHI, Clayton Homes, 21st Mortgage, Vanderbilt Mortgage et al, have an open invitation to engage the industry via this, the largest and most popular venue in manufactured housing. Why not do so in Tunica, via a video recorded public discussion?

The MHI/Berkshire Hathaway Challenge

Ladies and Gents at MHI/Berkshire Hathaway brands, are you up for the challenge?  Will you address the industry’s concerns and allegations about failure to perform for the broader industry, so that thousands of companies could help achieve the industry’s potential?

It’s not just that newcomer to the industry’s amazing potential that is left scratching their heads over why HUD Code manufactured homes will finish 2017 with under 100,000 new home shipments.  There are numerous voices inside and outside MH that feel – as Harvard researcher Belsky does – that the industry could dominate.

That’s arguably a crisis in leadership.

But as former president John F. Kennedy famously observed, the Chinese characters for crisis spell both danger, and opportunity.  Will the industry navigate its dangers?  Who in the industry – or those potential newcomers outside of MHVille – will have the guts to seize the opportunities?

written-chinese-crisis-composed-two-characters-one-represents-danger-the-other-represents-opportunity-john-f-kennedy-copyright-2013-lifestyle-factory-homes-

We Provide, You Decide.” © ## (News, analysis, commentary.)

Related:

Manufactured Housing Institute (MHI) Gives Written Responses – “Part of a Rigged, Corrupt System”

Upcoming – perhaps next week: A special report on Dick Jennison, MHI and the rewards that Berkshire Hathaway gave…

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Impact of Fear – Manufactured Home Sales, Business, Investment, Zoning, Politics, Media, Manipulation, and You

January 12th, 2018 Comments off

Americans must recognize, says Harvard psychologist Susan David, that “A familiar story is not necessarily a truthful story.”

In “The Science of Fear-Mongering: How to Protect Your Mind from Demagogues,” Harvard psychologist Susan David explains “the dangers of fear-mongering, the questionable ethics of journalism in spreading hate politics, and the disturbing way that repetition wears down our brain’s resistance to fallacies and hate speech,” per Big Think’s YouTube post.

 

David notes that feelings of safety, right, comfort – their opposites – along with the role that repetition plays, are all part of the “the science of fear mongering.

What has arguably gone under-explored in the manufactured housing industry is the role that fear plays with:

  • Prospective buyers,
  • public officials (think, zoning – votes),
  • investors, business people (being in – or not in – ‘the group,’
  • media,
  • educators,
  • industry members themselves – what causes you or others to think and behave as you do,

plus all others.

Composite still from the video, posted below.

Susan David’s Video

David’s 8-minute video has a left-of-center slant that would be common among many in Harvard. With that caveat and bias in mind, she nevertheless makes important points for manufactured housing professionals to consider.

How is feared used to condition people, for-or-against something?

What role does propaganda play in fear?

Benson Demonstrates How “Propaganda Works” on “Most Americans”

Customers are often driven by a variety of fears.

For instance in sales, there’s the notion of the ‘fear of loss’ – rising interest rates, pricing, a closeout model, or that perfect vacant home-site are but some examples – that have often been used as a real or imagined pressure point to ‘close the deal.’

But among customers, there are other fears.

What about fear caused by the economy? Or how fear of “X” – fill in the blank for x – affect my job?  Will there be a war with North Korea, Red China, or Russia? Will terrorists strike?

Then there are also fears caused by social pressures, or safety concerns.

Those kinds of powerful emotional drivers are reasons why videos and articles can be useful in helping a customer overcome a false fear.  Facts – properly understood – can overcome fear. An example from MHLivingNews.com is posted below.  But there are hundreds of others that address specific issues, often from the vantage point of the home owner or an expert.

Hurricane Irma Florida Survivor Relates First-Hand Manufactured Home Safety, Durability Experience

David’s point is one that impacts investors, and all professionals.

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Fear can cause people to do – or not do – something that their normal value system would cause them to be inclined to do.  Pollsters, for example, recognized that a percentage of “the Trump voters would not always say what they believed. Isn’t that a social acceptance fear at work?

Is fear manifest in other ways within the manufactured housing industry?  Isn’t the only answer, yes?

David asks, “How do we thrive in a world where every which way we turn our fear is being activated by politicians, by the media and by the desperate events that are happening around us?”

Spotting fear, and recognizing techniques of manipulation are perhaps as or more important today than in years gone by.

Why?  Because when people are ‘busy,’ they often default into patterns – instead of questioning, based upon evidence, those patterns and beliefs.

What is really fascinating when we look at the brain research around fear is that our brains proxy anything that feels unfamiliar, incoherent or inaccessible as being unsafe,” says David.

There is fascinating research that shows that when people have lower levels of self-esteem and they are in a job in which they are recognized and promoted, that promotion can feel incoherent to the person with low self-esteem. They have low self-esteem and they might be used to and expecting to be treated badly. So what is fascinating is the results showing that when people are promoted when they have a lower levels of self-esteem they are more likely to leave their jobs,” the psychologist explains.

Fear is an incredibly, incredibly powerful force in our lives and our brains are fairly immature in assessing anything that feels slightly incoherent for unfamiliar as unsafe. What this might mean is that if you are used to hearing a story time and time again from a parent or from a partner about how you are not good enough, you are more likely to be drawn to that relationship because it feels familiar,” she says.

David adds that, “Fear has always had a hold on us, but never with such fervor.”

Media savvy professionals recognize that fear must be overcome.

But how often do professionals consider that habit combined with fear can be coercive?

What are the ways that fear and manipulation tactics may be used against you, your customers, or others that you know? We Provide, You Decide.” © ## (News, analysis, and commentary.)

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SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.