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U.S. President Praised “The Mobile Home Industry,” Manufactured Homes are “Here to Stay”

June 20th, 2018 Comments off
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It’s historic…

You are entrepreneurs in the best tradition of the free enterprise system.”
~ The President of the United States to the MH Industry

 

The U.S. President began his talk with these words, “There are problems in the economy and in the mobile home industry.  I am not so naïve as to deny that. I am in the business of looking for problems – and solutions. I am a problem solver and an optimist. I am optimistic about the future of the economy and the future of the mobile home industry.  My optimism stems from the belief that our problems – and that is the first step toward solving them. To recognize problems is constructive.  To become obsessed with them is destructive.”

Imagine how motivated about a thousand manufactured home (MH) industry professionals were to hear what HUD Secretary Ben Carson had to say at MHI’s last planned meeting in Las Vegas earlier this year.

BenCarson@HUDgovNewCooperationManufacturedHousingIndustryDailyBusinessNewsMHProNews

Composite of images from HUD Secretary Carson, Twitter.

Then picture a time in the MH Industry when the President of the United States was happy to speak to the industry, and the industry was happy to hear in person from the Chief Executive of the U.S.

Rearview mirrors are not as important as the windshield, but they are necessary for safety, insight, learning, and growth. Driving would be far more dangerous without side-and-rear-view mirrors.   The same principle is true for investing, to operate or expand a businesses, and for savvy politicos. Everyone that buys a business or a property does due diligence to see what the past performance looked like. Its hard to find a business that doesn’t check the background – the history – of a job applicant.  History matters.

The opening words above, and what follows below, are from then-President Gerald R. Ford, in a speech given to the “Mobile Home Manufacturers Association” dated March 22, 1973.  The original notes are from the Ford Presidential Library.  All of those notes are found at the end of this report as a download.

The best way to solve problems is to concentrate on our strengths.  And if you look at the economy and at your own industry you see many strengths, many reasons for confidence,” said Ford’s notes, which include hand-written revisions.

Ford’s speech notes go through a significant amount of economic data, woven between his comments about the blossoming then pre-HUD Code mobile home industry.

Then President Ford’s speech positions the next section of praise following part of his address that focused on balancing the budget.

Then, as now, there is a need to control federal housing costs. The common-sense solution, then and now, is to let as much of that be done by private enterprise.  Federal policy should be used to support solutions, rather than be an obstacle for private industry, in this case, the factory-built home industry.

I have noted with great interest the bill introduced by Lou Frey of Florida…,” Ford said.  That bill would eventually become the National Manufactured Housing Construction and Safety Standards Act of 1974. “I am sure that each and every one of you shares Lou Frey’s concerns and respect his motivation,” Ford stated.

LouisFreyJr.AmiercanPoliticanUSHouseofRepresenativesNationalManufacturedHousingConstructionSafetyStandardsWikipediaDailyBusinessNEwsMHproNEws

What’s the outlook for the mobile home industry?  It can only be described as bright.  My information is that production now is running at an annual rate of nearly 700,000—and that is a fantastic figure for what really is a still a very young industry.”  It should be noted that mobile home shipments never broke 600,000 units in a year, but the way that then-President Ford described it is akin to what today would be called the “Seasonally Adjusted Annual Rate” or SAAR, used in conventional housing as well as with HUD Code manufactured homes. That SAAR may indeed, during that time of year, have been at a near 700,000 annual rate.

It is important to note again why the Daily Business News recently spotlighted the story of Rollohome.  In short order, that firm went from start-up to 60,000 new homes shipped in just 2 years.  If that was achievable then, surely it can be done with our greater technology today?  For more on that, readers can circle back later to the linked report, below.

Rollohome, Creating 60,000 Factory-Built Homes in 2 Years

 

Ford on MH

Ford pointed to the VA program, and how it was modified to support financing of manufactured homes for veterans.

Then, it was Vietnam, but more recently, Afghanistan and Iraq are among the places that millions of veterans have served.

Ford’s logic of supporting the factory-built home industry applies today, as it did then.  It is one of several reasons that MHProNews has supported editorially common-sense, sustainable tweaks to FHA, VA, USDA (Rural Housing) and the lending programs that GSEs are supposed to be providing via their Congressionally mandated Duty to Serve (DTS) manufactured housing.  One such related report is linked below, and can be read later for more insights.

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

As you know, Congress in 1970 approved a law letting the Veterans Administration guarantee loans on mobile homes, as well as on the lots to place them on,” Ford’s speech-notes said.

Ford apologized for the “red tape connected with” the VA program, a reminder that then and now, legislation is the start of a process, not the end. “The VA mobile home program has fallen far short of its goals. But it is now picking up.  In recent weeks VA officials have conferred with mobile home manufacturers and dealers and with money lenders.  They want to make the program go,” Ford explained.

But VA officials are doing everything they can to promote the mobile home loan guarantee program, and it is beginning to accelerate,’ said Ford, adding “Of the 5,460 mobile home loans guaranteed by the VA last year, 4,178 were to post-Korean vets.”

You are entrepreneurs in the best tradition of the free enterprise system.”

I say the future of your industry is bright because you’ve got a lot going for you. Mobile homes are the only low cost new homes available,” then President Ford said. “The cost of producing stick-built housing has risen dramatically.  At the same time, with your assembly line methods, you are doing something to lick high housing costs—and it is the mobile home purchaser who benefits.”

That same point applies then and now. It is once more worth noting that President Donald J. Trump worked an example of factory-home building into a speech featured by the Daily Business News, at the link below, which can be referenced later for more insights.

President Trump Spotlights Factory Home Builder in Speech, Proven Promotion, Support of Industry Advancement

I am not here to promote the sale of mobile homes,” Ford said, so that he didn’t sound like he was a pitch-man for the industry.

But there is no question that the mobile home industry holds revolutionary potential for future advancement in the field of housing.  Mobile homes have become a major segment of the nation’s housing supply.  They are here to stay,” said Ford to finish is speech.

 

Tony Takeaways

The word “tony” can be a word or a name. As a word, tony can mean “elegant, stylish, fashionable.” It’s also the name of your award-winning manufactured home industry veteran, writer, industry consultant, and publisher.

There are many reasons this speech of President Gerald R. Ford still matters today.

President Ford was arguably correct on several points, which applied then and now.  They include, but aren’t limited to:

  • Presidents Nixon and Ford are among those who specifically praised the value of the mobile home industry – which is what the industry was, prior to the passage of the National Manufactured Housing Construction and Safety Standards – in solving the nation’s affordable housing needs.
  • HUD Secretary Ben Carson, Vice President Mike Pence, and President Donald J. Trump have all praised either manufactured homes specifically, and/or factory-built homes in general. Danny Ghorbani, and MHARR President and CEO Mark Weiss, JD, have both cited the opportunity the industry has with this administration (see the video, below.)
  • Ford was correct in saying that problems must be identified and understood, before they can be tackled and resolved. Editorially, MHProNews has advocated a pragmatic, reality-based approach to problem solving.  The industry must separate the unhealthy chaff from the fine wheat.
  • Then and now, federal access to financing options that level the playing field were important.
  • More affordable manufactured home owners would mean more Americans who aren’t renting or getting housing subsidies.
  • Millions of more manufactured home owners would mean millions of more Americans building equity and personal wealth.
  • Unlike rentals, a manufactured home loan can over time be paid off. Once a home is mortgage-free, maintenance, insurance, utilities, and taxes are all that remains, so that’s as inexpensive as modern living costs can possible get.
  • Building more manufactured homes would mean more good jobs.
  • From the federal budget perspective, millions of more manufactured homes would mean fewer people depending taxpayer subsidized housing, and/or other programs.
  • Ford proved to be correct about the “revolutionary potential for future advancement in the field of housing” about the evolution of the industry from the mobile home era to the modern manufactured homes today. Factory-home-building made sense then, and now.
  • Enforcement of existing laws are a key, including the enhanced preemption provided by the Manufactured Housing Improvement Act of 2000.
  • Logically, enforcing the laws linked above would yield some $2 trillion in additional Gross Domestic Product, according to the university researchers.

There’s more, of course, but the points are clear.

President Ford recognized that the MH industry is necessary.  It is currently underperforming, as the chart below reflects.

MobileHomeShipmentsManufacturedHomeShipmentChartMHIAShipmentsMHIndustryChampionSkylineHUDCodeDailyBusinessNewsMHProNews

What was accomplished previously in sustainable shipment levels, can clearly be done again.

The industry’s professionals and investors must grasp the tremendous opportunities, vs. the realities to be dealt with. The challenges to the industry are both from within the industry, and from the ranks of the ill-informed naysayers outside our industry too.

The Ford Library text of the speech notes are linked here as a download. ## (News, analysis, and commentary.)

(Third party images, and content are provided under fair use guidelines.)

Related Report:

Only 3 Options – the Elephant in the Room

Affordable Housing Focus Group – Comparing Housing Options – Conventional Houses, Condo, Rentals, and Manufactured Homes – Up for Growth, National Association of Realtor, Studies

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Publisher and industry consultant, L. A. “Tony” Kovach.

By L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
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“’Trailer Trash’? Watch Who You’re Insulting When You Throw Around Those Words” – Buffalo News

June 15th, 2018 Comments off
TrailerTrashWatchWhoYoureInsultingWhenYouThrowAroundThoseWordsBuffaloNewsManufacturedHOusingIndustryDailyBuisnessNewsMHProNews

Leisure Acres, known today as “The Woodlands,” the community which inspired the resident letter, shown below.”

SuperPages says that the community that was once known as Leisure Acres has since been renamed the Woodlands. “The Woodlands in LockportNY — 6237 S. Transit Road” used “…to be called Leisure Acres

Today, the online reviews give the property 3.1 stars out of 5. But current community and satellite pictures still routinely look good.  20 years ago, many of their residents thought of the manufactured home community as a premier property. How do we know that claim? 

Today is June 15, 1976 – the anniversary of the first manufactured homes (MH) – so its an apt topic. We also know that media, researchers, and the public at large often use the ‘T-word” incorrectly to describe manufactured homes.

Almost twenty years ago, a resident of Leisure Acres let the world know how much she resented having their fine community called “a trailer park,” or their homes as being known as “trailer houses.”

We’ll look below at that manufactured home resident’s entire letter, by Helene Lee, that was published in places as diverse as New York State and Chicago.

Rightfully so, Lee made a number of useful points.

As MHLivingNews and MHProNews has touted for years, the terminology matters.  Steve Duke is one of several industry professionals who believes the same.

TerminologyMattersBecausetheTerminologyDescribestheConstructionStandardsHomeBuiltToSteveDukeLMHAaMHLivingNewsMHProNewsBiggerPocketsSunshineHomesRedBayAL

The first home in the graphic above is an older mobile home, the second above is a modern manufactured home. ”The terminology matters because the terminology determines the construction standards a home was built to.” – Steve Duke, LMHA.

While he may routinely violate his own publicly stated principle, Frank Rolfe has said that we should be simply calling our factory-built manufactured home (MH) industry’s homes, as just “homes.”  That’s not new, as Stacy Epperson with NextStepUSA has said similarly to MHProNews some years ago. 

LifeStyle Factory Homes, LLC – the parent company to MHLivingNews and MHProNews – see’s this differently.  We take a more nuanced view.

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As the industry’s top publishers, as MH consultants, and as business development service providers, we believe that the proper terminology should be strictly adhered to, for each era of the evolution from trailer, to mobile home, to manufactured housing.

But why?

Simple.

Because there are hundreds of millions in the U.S. alone who use the terms “trailer,” “mobile home,” and “manufactured home” interchangeably, for better or for worse.  A serious and sustained effort to clear that up has to be made.  The issues weren’t created over night, and it won’t be cured overnight.

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Make a habit of using the correct terminology. Learn more at the link below.

The Ultimate Manufactured Home Industry Fact$, Data, and Insights – Bullets plus at-a-Glance Infographic

As noted, media and the public use the terminology interchangeably.  That’s a problem for the modern factory-built home industry, because a trailer house IS NOT a mobile home, and a mobile home IS NOT a manufactured home.  That’s why we developed the graphics, and numerous other articles above or below that compliment that point.

It’s all about accurate education, that allows the industry to define itself.  The alternative is that others have and will define today’s manufactured homes in ways that harm our proper understanding and image.

That’s also why we’ve also done videos that walk viewers through the facts.  Once such interview and article is with multiple award-winning industry veteran, Dick Moore.

 

Manufactured Home Owners Often Care Deeply

The first challenge is to understand just what people who live in manufactured homes, or pre-HUD Code mobile homes, think.  Let’s admit that some don’t care what their house is called.

But many do. Frankly, all manufactured home owners should care. Why? Because the nomenclature in marketing can be tied to the resale value of the home.

Helene R. Lee and her husband were living in a community once known as Leisure Acres, in Lockport, NY.  The article appeared in the Buffalo, NY newspaper, and later was republished in the Chicago Tribune. We’re republishing it in its entirety, further below.

To set the stage, this was written during the Paula Jones/President Bill Clinton sexual affair and related scandals era in 1997.

As part of the ‘defense’ of then President Clinton, his campaign adviser and Longtime loyalist James Carville famously said of JonesDrag a hundred-dollar bill through a trailer park, you never know what you’ll find,”” per the Daily Beast and other sources.

Should Clinton and Carville bear some responsibility for how this terminology exploded in useage since that line was uttered?

“Drag a hundred-dollar bill through a trailer park, you never know what you’ll find,” James Carville, Clinton Strategist

Particularly, those who are the industry’s long-desired target market – those who can “stroke the check, or have great credit, and can buy a new manufactured home with ease – care about what their home is called.

We’ve featured several stories, which will be linked as resources at the end of this article, that make that point from the manufactured home owner’s perspective.  We’ll link up reports about the surveys reflecting high levels of manufactured home owner’s satisfaction.

Plus, our classic report about the 40th anniversary since the first manufactured homes were built.

Note, with letters to the editor or Op-Eds, headlines are often supplied by the publisher.

The headline shown below is the version from the Chicago Tribune. But the first version we’ve found of this classic letter was in the Buffalo News, under the headline shown at the top of this Daily Business News Flashback-Friday post.

The photos and Google images were not part of her original, but have been added to illustrate author Helene R. Lee’s point.

TheWoodlandsLockportNYFormerlyCalledLeisureAcresNotTrailerParkNotTrailerTrashManufacturedHousingIndustryDailyBusinessNewsMHProNews

Entrance to The Woodlands, Lockport, NY – once known as Leisure Acres – the community where the author of the article below, Helene R. Lee, lived.  The headline below is the one used in the Chicago Tribune, April 2, 1997.

— Note, often letters to the editor or Op-Eds, headlines are supplied by the publisher. —

Watch Who You’re Calling ‘Trailer Trash’

By Helene R. Lee

 Remember the character in the movie “Network” who yelled; “I’m mad as hell and I won’t take it anymore”? That’s exactly how I feel whenever I hear or read two words–“trailer trash.” The supposition seems to be that people who live in trailer parks are trash and/or that their homes ae trash; that they are mentally challenged; unclean and have little conception of world events.

The words or inference keep popping up in novels, in articles, in movies, on TV, in a description of a Barbie doll.We’ve heard them repeatedly in references to Paula Jones, President Clinton’s nemesis in a sexual harassment case. A Newsweek writer, speaking on television, referred to Jones’s reputation as “just some sleazy woman with big hair coming out of the trailer parks.” And James Carville, Clinton’s former adviser, made the comment: “Drag a hundred dollars through a trailer park and there’s no telling what you’ll find.”

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Google satellite images.

I have to stop at these quotes because I am getting angrier and angrier.

The park where my husband and I live has more than 1,000 homes. The park is well maintained, likewise the homes, with perhaps one or two exceptions. Not a bad ratio, since unkempt homes can be found in any neighborhood.

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The Woodlands, Lockport, NY. Previously called, Leisure Acres.

The diversity of the residents is apparent, especially on a warm summer evening. There are young couples just starting out, couples with children, retired couples, widows, widowers and singles. There is neighborliness, too. After our last bad snowstorm, we soon saw our young neighbor shoveling out not only his car, but an elderly neighbor’s as well.

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Websites often cherry pick photos, but the 3D satellite view provides a pretty objective idea of what Helene R. Lee’s community, The Woodlands looks like today.

There are yearly contests at Christmastime for the best decorated home–also for any homeowner who demonstrates special improvements. There are parties for the children at holiday time. In the summer there are organized softball games and other pastimes, all taken care of by parents and the park management.

I would like to point out that communities like ours are no longer called trailer parks. They are “manufactured-home communities.” There is no way one of these homes can be hitched up to a car or small truck and pulled away. Once the home is set up, there it stays. Only extraordinary and costly ways are utilized to pull one out.

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Contemporary photo of The Woodlands, author Helene Lee’s community.

The homes come in varying sizes and are very affordable compared to site-built homes. Not everyone can afford a $100,000-plus house, after all. In our area (western New York), a new manufactured home can cost $40,000 to $50,000 while a good used one can be bought in the $20,000 to $30,000 range, depending on size.

Because of the reasonable costs, these homes make good starters for young couples who hope to move up later to larger, conventional houses. They are suitable for retired people on fixed incomes, families with lower-wage jobs or those who just don’t want the hassle of maintaining a large home.

My own experience with so-called trailer parks extends to California where I visited a friend a few years ago. Her park was beautifully laid out and landscaped, as were other parks we toured. The pride of the residents was obvious in the immaculate homes and well-maintained lots.

InteriorFireplaceLivingRoomManufacturedHomeTheWoodlandsFormerlyLesiureAcresLockportNYManufacturedHousingIndustryDailyBusinessNewsMHPronews

Interior photo, fire place, living area, in the community that letter-to-the-editor author Helene Lee was describing.

At this point I admit I am not wearing blinders. No doubt there are trailer parks that are rundown.

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Interior photo, kitchen, in the community that Helene Lee was describing.

Unfortunately the film industry and television insist on perpetuating the stereotyping of trailer parks–manufactured-home communities. In their version every park is rundown, inhabited by borderline illiterates and drunks prone to violence.

The film industry and TV executives along with James Carville, the Newsweek writer and a host of other writers owe an apology to all the residents of manufactured-home communities. We’re sick and tired of the stereotyping. ##

ExteriorManufacturedHomeLandscapedRampTheWoodlandsFormerlyLesiureAcresLockportNYManufacturedHousingIndustryDailyBusinessNewsMHPronews

Leisure Acres, known today as “The Woodlands,” the community which inspired resident Helene Lee to write the letter above.

HELENE R. LEE and her husband are retired and have lived for nine years in Leisure Acres, a manufactured-home community in Lockport, NY.  The property is known in 2018 as The Woodlands.

—- End of extended quote. —- 

“Home Sweet Home” – Assistant Mayor Wants to End Housing Choice Stigma

Similar views from other manufactured home owners, are linked above and below.

Taking on the Trash Talk! Are People Defined by their Housing Choice? Video, Photos

We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party image, and/or content, are provided under fair use guidelines.)

Related Reports:

“Trailer House Trauma,” Fresh Look at Manufactured Housing’s Opportunities

“Trailers for Sale or Rent,” “Pencil Head, Its Not a Trailer Park,” Manufactured Home Rental Reality Checks

Manufactured Housing Roadblock? BBC Reports “Trailer Park Living”

5 Steps for Making Lemonade from Lemons, Monday Morning Manufactured Housing Sales, Marketing Meeting

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

NorthStar and Manufactured Housing Radix

 

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Rollohome, Creating 60,000 Factory-Built Homes in 2 Years

June 1st, 2018 Comments off

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Rollohome was started by Elmer Frey in his family barn as a one-time trailer sale. Soon he and his brothers Roland, Harold and Norman and his brother-in-law John Bertschie, began large scale operations in the sale and production of mobile homes. By 1950, Rollohome, was the city’s fastest growing business and within two years had sold more than 60,000 units,” according to Vintage Views in the Marshfield, WI News Herald.

 

Many industry veterans still think about Elmer Frey, and what their team accomplished in such a short period of time.

The relevance today?  If building and selling 60,000 homes could be achieved in 1950, why can’t that be done with manufactured homes in 2018 and beyond?

The Freys pushed the lengths to over 40 feet and several state laws pertaining to trailer length and width were changed. They also donated one trailer to the State Historical Society as a traveling museum,” per the News Herald.

Marshfield originally sported three mobile home manufacturing plants: Rollohome, Marshfield Homes, and Wisconsin Homes. Wisconsin Homes was a spin-off of Rollohome and was directly controlled by those in control of Rollohome. Wisconsin Homes and Marshfield Homes both had rail spurs and received rail service. Marshfield Homes,” according to wld-nmra.com.

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This production center produced 60,000 homes in two years, per the Marshfield News Herald.

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The original plant was located between East Ives and East Upham streets to the north and south and between North Central and North Peach avenues to the east and west. Today this area is occupied by the Marshfield Mall, Central City Credit Union, McDonald’s and the Comfort Inn,” said Vintage Views.

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It hasn’t been so long ago that John Wick addressed the Wisconsin Housing Alliance (WHA), raising his concerns for the future of the industry.

John Wick of Wick Building Systems was sold a controlling interest and increased production and added manufactured homes. The names Marshfield Homes, Artcraft Homes and Rollohome all were part of the company at times,” the News Herald report concluded.

MobileHomeShipmentsManufacturedHomeShipmentChartMHIAShipmentsMHIndustryChampionSkylineHUDCodeDailyBusinessNewsMHProNews

Once more, the purpose of these MHProNews Flashback reports is precisely to inspire the industry’s professionals, including the younger ones who otherwise have little-to-no connection to these past glory days for the industry.

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

Make a habit of using the correct terminology.

The periodic MHProNews flashback series is more than mere nostalgia.

What was accomplished 68 years ago, can absolutely be accomplished today.  We have more tech, more capital, arguably more of everything. So all it requires is the vision, commitment, “time, talent, and treasure” needed to make the possible reality.

MHLivingNewsImprovedLivingForLessMHProNewsMHMarketingSalesManagement

Innovation – Information – Inspiration for Industry Professionals © is how the U.S.’ 8.3 million unit shortages of affordable housing could be addressed by manufactured home professionals, and investors, starting today.  ## (News, analysis, and expert commentary.)

(Third party images, and cites are provided under fair use guidelines.)

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High-Rise Manufactured Home Stackable Towers, Compete with Modular/PreFabs, Density at Lower Cost

HUD’s Operation Breakthrough, Promoting Factory, Industrialized Building – Mobile Home Era to Modern Manufactured Homes.

GSE Asked: Will Manufactured Housing Overtake Conventional Homebuilding?

Understanding the Modern Realities of MHVille – Winners, Losers, Profits, and Loss

Robotics, 3D Printed Housing, Imminent Challengers for Manufactured Homes, Modular Housing – 3D Build Systems CEO Don Musilli

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Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Memorial Day – 60 Second Video, Honoring the Fallen Who Preserved Freedom

May 28th, 2018 Comments off
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Collage is produced from stirring images from the video posted below.

Economic, personal, religious, and political freedom are never free. Each one always comes at a cost.

 

We stand, and live free in the shadow of those who have safeguarded our freedoms.

Memorial Day honors those who gave their lives for others. 

Unlike many nations, Americans have fought, bled, and died not only for our own freedom, but also in many cases for the freedom of others.

·        France and many nations in Europe,

·        Morocco and nations in Africa,

·        South Korea and nations in Asia

are among those who are free today because Americans bled and died to liberate or keep them free. 

So, those who spin American history to be one of pure oppression are either ignorant of – or worse, ignore – the good that soldiers, sailors, airmen, or others who serve in intelligence, and support services have done.  Many of them paid the ultimate price of giving their lives for others.

We should look at history with clear eyes and historic perspectives. We should not project our advantages back onto those who did not have the same insights.  We can’t condemn those who had no internet at their fingertips for lacking that technology which some of them created, and which we enjoy today.

World history is largely a long series of stories that are often about slavery, domination, and oppression.

The civil rights movement accomplishments of the past 50 years in America, and the freeing of slaves during the Civil War a century before, must be understood in a context of a world we’re slavery was commonplace. Slavery sadly still exists in the world today. Sex trafficking, and other forms of human bondage still occurs daily.  There are places in the world where humans are auctioned off to others, just as happened over 150 years ago on this continent.

We’ve made progress in certain ways, but the world still needs more work.  The fight for freedom is never over.  

America isn’t perfect, and never has been. But that imperfection isn’t a reason to lament, or reject our past. We aren’t perfect either. An candid look at reality can inspire us to do even better. Let us lift up those who have fallen in thoughts and prayers of thanksgiving, and in our memories.  

There are divisions which some will exploit, with the notion of gaining some power over others. It’s entirely wrong-headed to look back at only the bad, when the USA – more than any nation in world history – sacrificed for each other, and for so many others abroad too. Memories of the total sacrifice of the fallen should inspire us personally to do better.

 

ArlingtonNationalCemetaryNearWashingtonDCManufacturedHousingIndustryDailyBusinessNewsMHProNews

For those who haven’t been to Arlington National Cemetery, it is a quietly inspiring place. It is located across the river from Washington, D.C., not far from the Lincoln Memorial, Vietnam, WWII, and Korean War memorials. Still from White House video on this page, caption by MHProNews.

Today isn’t Veterans Day. Memorial Day is for those who have fallen.  

Without those who gave it all, we might be living in a Communist, Nazi, and other kind of dictatorship today.  

You are able to do good business as a free person, in concert with other free people, because of the sacrifices of others.  Today, we honor those who made our freedoms possible. ##  (Event news, analysis, and commentary.)  

WallStreetWikiCommonsManufacturedHousingINdustryDailyBusinessNewsMHproNEwsPS: There is no market report today, as they are closed in honor of Memorial Day.  Friday’s closing numbers for manufactured housing connected stocks are found at this link here.

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L A ‘Tony’ Kovach.

By L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

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Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

 

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.20.2018 to 5.27.2018

May 27th, 2018 Comments off

sundayMorningManufacturedHousingIndustryTradeNewsRecap5202018to5.27.2018DailyBusinessNewsMHProNews

Proud to be an American

As we watched the release of Josh Holt and his Venezuelan wife, the ‘sound track’ of the Lee Greenwood song that includes the lyrics above was playing in our heads.

First, the events of last night, courtesy of the White House press room to the Daily Business News.

America is making a come-back.

The White House provided us the letter below, the day it was released to North Korean leader Kim Jong Un.

PresidentDonaldJTrumpLettertoKimJongUnNorthKoreanLeaderMay242018MHProNews

To see this letter full size, click here.

If you recall, 3 days ago, the president got tremendous push back from numerous talking heads for cancelling his summit with the North Korean leader via that letter.  But events since then have once more proven that POTUS Trump was correct.  It was walk-away power. It was the art of the deal.

Make no mistake.  On the international stage, this American revival is due in part because the 45th president is willing to flex U.S. muscle. That muscle is due to the military and their supportive services, including intelligence.

That muscle would not have much meaning, absent the history of sacrifice of those who gave their life for American freedom, and that of other nations. That’s what Memorial Day commemorates, the fallen who gave their life. Recall that Memorial Day is distinct from Veteran’s Day.

President Donald J. Trump’s leadership is why we saw the signing of the S 2155 bill last week that gave the manufactured housing industry relief.

Here’s that Lee Greenwood video, the lyrics are found on this page, and the video has a few screen shots of manufactured homes. Can you spot them?

 

 

MHProNews, the Daily Business News, and MHLivingNews in Mainstream Media News

The Daily Business News, MHProNews, and MHLivingNews have all been mentioned on mainstream media sites in the past couple of weeks, the most recent was yesterday.  We’ll have a report on some of that next week.

We craft our articles in a way that attempts to take a 360-degree view.  Websites such as this one can be accessed by anyone. While the primary audience is industry professional, investors, public officials and advocates – and third-party data shows that’s who our main readers are – we strive never to forget that others can drop in and read here too.  The media, public officials, and advocates have for years.

It is part of what makes us the runaway #1 read manufactured housing industry professional trade media.

The week ahead will have reports about the community sector, and on topics that will evolve on all other aspects of factory built housing.

The dramatic – news-packed – week that was, is found below.

 

What’s New on MHLivingNews

FICO Credit Scores, Debt-to-Income (DTI) Ratios, Financing, Housing, and Manufactured Home Loans

What’s New from MHARR

MHARRIssuesandPerspectivesWashPostPostProductionAssociation

What’s New on the Masthead

What’s New on the Daily Business News on MHProNews

DailyBusinessNewsLogoMHProNewsLogo (1)

Saturday 5.26.2018

GSE Asked: Will Manufactured Housing Overtake Conventional Homebuilding?

GSE Asked: Will Manufactured Housing Overtake Conventional Homebuilding?

 

Friday 5.25.2018

White House Signing Ceremony on Historic Pro-Growth Financial Regulatory Reform

White House Signing Ceremony on Historic Pro-Growth Financial Regulatory Reform

China, Russia, North Korea and the U.S. Stocks, Plus Manufactured Housing Industry Market Update

Skyline Corp, Champion Home Builder M&A Updates, Stockholder Insights

‘Tip of Iceberg’ – Rick Rand; Marty Lavin, Communities have ‘No Confidence’ in Manufactured Housing Institute, New National Trade Group Announced

‘Tip of Iceberg’ – Rick Rand; Marty Lavin, Communities have ‘No Confidence’ in Manufactured Housing Institute, New National Trade Group Announced

 

Thursday 5.24.2018

Home Values Rising Rapidly, Yet MH Lags? Plus Manufactured Housing Industry Market Updates

Clayton Homes, Top 25 Manufactured Housing Industry Report, Trend Lines

Clayton Homes, Top 25 Manufactured Housing Industry Report, Trend Lines

HUD’s New Man, Officials Statements, with Insider Info Beyond the Media Releases

HUD’s New Man, Officials Statements, with Insider Info Beyond the Media Releases

HUD and Census Bureau Report, New Housing Sales, April 2018 

 

Wednesday 5.23.2018

Summary of Explosive Allegations of Illegal Spying by Feds of Trump Campaign, Plus MH Market Updates

Fed Programs “ACCESS TO CAPITAL” for Small Businesses, including Manufactured Housing

Fed Programs “ACCESS TO CAPITAL” for Small Businesses, including Manufactured Housing

Fed – Atlanta – Projects Record GDP Growth for U.S., the Detail$, MH Industry Outlook 

Shifting Momentum, Demographics, Women, the 2018 Midterms, and Manufactured Housing

 

 

Tuesday 5.22.2018 

S. 2155 “House Passes Most Significant Pro-Growth Financial Regulatory Reform in Generation”

Stocks Dump When China, ZTE, NoKo, US Deals in Doubt, Plus MH Market Updates 

Update on Fannie Mae Lobbying, and Manufactured Housing Controversy

Update on Fannie Mae Lobbying, and Manufactured Housing Controversy

MHARR Points to Needs Underscored by Washington Post Article on HUD’s Manufactured Housing Program, Related Woes

 

 

Monday 5.21.2018

Seattle Times -Federal Investigations-Berkshire Hathaway’s Clayton Homes, GuruFocus Spotlights Buffett’s Clayton’s “Unethical,” Monopolistic Moat

“Promises Made, Promises Kept” – China, U.S. Announce Deal Outline, Stocks Soar, Plus MH Market Update

Behind So-Called “MH Resident Activists,” MHAction’s Kevin Borden, Anti- HUD Secretary Ben Carson, Manufactured Housing Industry Protests

Behind So-Called “MH Resident Activists,” MHAction’s Kevin Borden, Anti- HUD Secretary Ben Carson, Manufactured Housing Industry Protests

Life Hack Success Tip-Any Pro Can Do This-Monday Morning Manufactured Housing Sales, Marketing Meeting

Life Hack Success Tip-Any Pro Can Do This-Monday Morning Manufactured Housing Sales, Marketing Meeting

 

Sunday 5.20.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.13.2018 to 5.20.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.13.2018 to 5.20.2018

As a closing trivia note, notice how that iPad screen changes weekly on the Sunday Morning Recap?  That’s because it routinely reflects how the MHProNews home page looked on that Sunday morning.

With a little help from that other fellow here, that’s all she wrote for the week that was. Dig in, learn more about your industry, and may many prosper in every way because of your work. ##

(News, analysis, and expert commentary.)

(Third party images, and cites are provided under fair use guidelines.)

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3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

GSE Asked: Will Manufactured Housing Overtake Conventional Homebuilding?

May 26th, 2018 Comments off

GSEAskFreddieMacWillManufacturedHousingOvertakeConventionalHomebuilding

HISTORICALLY PLAGUED BY THE image of a tin box on wheels, manufactured housing finally is winning some of the mainstream acceptability that this housing segment has long sought. Today, manufactured housing—also mistakenly known as mobile homes, a colloquial but technically inaccurate name sometimes used to describe the housing product broader homeowning audience.”

–        Donald S. Bradley,

senior economist in Freddie Mac’s housing economics department.

 

It was a dramatically different time, and to be blunt, short term thinking back then in manufactured housing doubtlessly cost the industry tens of billions annually in new factory-built home sales.

The year was 1998, and the bust from the easy-credit go-go days of liar loans and questionable documentation was getting ready to bust. So, the researchers of that era did not yet know what we know today.

ManufacturedHousingIndustry1997FutureManufacturedHOusingHarvardUniversityJointCenterHousingStudies1997The chart below that reflects the nose dive in shipments from 1998 to 2009 are the only reminder that prudent, honest, long-term strategists need to realize that credit must be sustainable, or that promising future can vaporize like rainwater in the desert once the clouds pass.

MobileHomeShipmentsManufacturedHomeShipmentChartMHIAShipmentsMHIndustryChampionSkylineHUDCodeDailyBusinessNewsMHProNews

That said, the praise from third-party researchers then was plentiful. And Fannie Mae seriously asked the following question in a research document:

Will Manufactured Housing Become Housing of First Choice?

Before you think that the report and headline were a one-off, recall that Eric Belsky made the statements in the graphic shown below. He did so a few years later, knowing about the repossessions, foreclosures and the constricting of lending that were occurring by that time.

–        Harvard,

–        a GSE,

–        the Ford Foundation,

–        and others were seeing the future of American Housing as coming out of a HUD Code manufactured home factory.

EricBelksyManufacturedHousingIndustryManufacuredHomeManufacturedHousingInstituteResearchDataAffordbleHousingMHProNewsDailyBuisnessNews575

The Urban Institute, a HUD PD&R, and other reports reflect that manufactured homes (MH) can appreciate side-by-side with conventional housing. The law of supply and demand applies to MH and conventional housing too. When the GSEs, FHA, VA, USDA, and others realize that fixing appraisals through education, and leveling the playing field in lending will boost the value of the majority of manufactured homes, that in turn will fuel the financing for the millions of new manufactured homes needed in America today.

The proverbial table could be set for that type of future again, where manufactured and factory-built housing might be poised to overtake convention building, because the demand for housing is so great.

LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding

And the gap between what site builders can do and what is needed is so wide that among the tech giants are those who believe that only factory building will accomplish the closing of the gap.

This article will only reference briefly as related reports at the end what the Urban Institute failed to note in an otherwise largely useful report that published on manufactured housing in January 2018.

But some of the takeaways found in these reports from the late 90s and early 2000s are still valid today. and ought to be required reading for industry professionals, investors, public officials, policy and housing advocates.  The research we need today is research that’s already been done, time and again.

The excuses – pardon the bluntness – that the GSEs give today find their answer in some of their own research documents from the past, along side that of other third parties that praise the manufactured housing industry’s product.

What about today?

In fact, a recent report by the Manufactured Housing Association for Regulatory Reform (MHARR) makes it clear the quality of manufactured housing is – as HUD Secretary Ben Carson said, “Amazing!” is proven by federal data that proves that only a tiny fraction of a single percent of the homes produced ever go to dispute resolution.  Keep in mind that the feds under Pam Danner’s watch at HUD started essentially advertising for complaints, because there were so few of them.

MostMenAppearnNeverConsideredWhatHouseIsNeedlesslyPoorAllTheirLivesHenryDavidThoreauManufacturedHomeLivingNews

For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here.

The extended quotes that follow are from a Ford Foundation report.  The entire document will be linked as a download at the end.

The opening quotes above are from a Freddie Mac report, which will also be linked at the end as a download.

The closing thought for this is simple.  For at least 2 decades, the manufactured housing industry has allowed itself to be defined by others.  The industry has built a fine product for decades. The foundation for having the industry defining itself has been set.

The industry has the laws that it needs, now what is needed is to see those laws be fully enforced.

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

Back then, or more recently, there are media and researchers who discover that the solution to the affordable housing crisis is hiding in plain sight.

Bloomberg, HousingWire, Realtor and Fox all suggest Manufactured Homes as Important Solution for Affordable Housing in America

It is up to the individual businesses, or through a collective effort, to redefine in the public mind the myths vs. the realities. Please don’t take this as hubris, but we helped set the foundation for getting to the heart of what bothers consumers, media, researchers, and others when we launched – thanks to the support of others – MHLivingNews.com.

Surprised by the Truth, While Shopping for a New Home

MobileHomeShipmentsManufacturedHomeShipmentChartMHIAShipmentsMHIndustryChampionSkylineHUDCodeDailyBusinessNewsMHProNews

When conventional housing starts dwarf manufactured housing, the industry must scratch its head, and candidly ask why? When existing home resales can’t – per the NAR’s Lawrence Yun – ever close the needs gap, manufactured housing pros and investors with guts and vision must step up and say, “We can do this.”

What is self-evident from the new home shipment levels is that the industry’s ‘leadership’ failed terribly at protecting, educating and promoting the true value of our product.

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

We must educate ourselves, and then we must educate others. James McGee and Chet Murphree said it, ‘its all about education.’ more about the above, linked here. John Bostick said it, “Easy doesn’t pay well.”  But with discipline and grit, the difficult becomes easy, and that proven system pays very well.

  • Evidenced-based education must be first to each other as professionals.
  • Then, education must then go out to our home owners and the rest of the general public.
  • We must not fear the truth.  Our product doesn’t have to be perfect, it just has to be a prudent option.  Site built housing is demonstrably not perfect, ours doesn’t have to be either.
  • There has to be some bold and courageous enough to stand up in their own respective field and do what a group of communities are doing, forge a new association that will address the needs that decades of history reveal hasn’t been solved by current leadership.

The proof of our quality and the reality of what holds us back are what MHProNews and MHLivingNews, with the support of others, has been documenting for years.  Those focus group videos are evidence of what happy manufactured home owners look like.

Affordable Housing Focus Group – Comparing Housing Options – Conventional Houses, Condo, Rentals, and Manufactured Homes – Up for Growth, National Association of Realtor, Studies

The solution for the affordable housing crisis has been hiding in plain sight.

Since we’ve said those words, others in media have picked it up, time and again.  That too is part of the proof of what is needed. Honest engagement with the media, researchers, advocates, home-shoppers, and public officials.

“The Solution to the Affordable Housing Crisis is Hiding in Plain Sight”

These reports from third parties from the glory days not so long past point the way foreword, for those willing to make common sense changes that bring new, more profitable and sustainable results.

TheFirstStepInSolvingAProblemIsToRecognizethatItDoesExistZigZiglarDailyBusinessNewsMHProNews

That said, let’s dive into the powerful opening to the Ford Foundation, in the extended quotes below.

ManufacturedHousingCommunityAssetBuildingStrategyFordFoundationDailyBusinessNewsMHProNews

 

ABSTRACT OF FINDINGS

“An increasing share of lower-income families, the same population targeted by community-development organizations, are opting to live in housing that was built off-site in a factory to meet the performance standards of the national HUD manufactured-housing code. However, most community-development practitioners are just beginning to come to terms with the implications of manufactured housing for their work.

ManufacturingTransportReportToFordFoundationManufacturedHousingIndustryDailyBusinessNewsMHProNewsThis paper explores advantages and disadvantages of manufactured housing for those entities whose mission is community development and asset building. Several challenges are presented for practitioners: First, working to educate consumers while also creating financing processes that ensure manufacturedhome buyers obtain credit on the best terms for which they can qualify. Second, using the increased scrutiny under the Manufactured Housing Improvement Act of 2000 to advocate for states to enforce more rigorous installation standards and increased accountability. Third, working to overcome land-use controls which prevent manufactured homes from being placed in communities in need of affordable housing, as well as areas with more potential for appreciation. Fourth, working with designers and planners to develop innovative designs and housing developments, while maintaining manufactured housing’s affordability advantages. Finally, equal effort must be devoted to address the difficult conditions of many lower-income people—owners and renters alike—living in older, and often deteriorating, mobile homes. While a few of these families and individuals could be relocated to new and better quality homes with the help of subsidies, resource limitations suggest the need to create cost-effective methods to eliminate health and safety problems by upgrading or rehabilitating this extremely affordable element of the nation’s housing inventory.

As a companion to this paper, an exhaustive literature review has been compiled.

INTRODUCTION

There are over eight million manufactured, HUDcode homes in the United States today, representing two-thirds of affordable units added to the stock in recent years and a growing portion of all new housing. In fact, buyers of manufactured homes contributed to a substantial share of the growth in low-income home ownership evidenced in the 1990s. These statistics send a message to all who seek to promote home ownership for low-income families, as well as promote safe, affordable housing opportunities in disenfranchised communities. An increasing share of the people whom community-development organizations serve are opting to live in housing that was built offsite in a factory to meet the performance standards of the national HUD manufactured-housing code. Many community-development practitioners are just beginning to come to terms with the implications of this for their work.

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This report and the “Developing Community Assets with Manufactured Housing: Barriers and Opportunities” symposium held in Atlanta in February 2002 by the Neighborhood Reinvestment Corporation are part of an effort to better understand the implications and opportunities of manufactured housing for the community-development field. The goal of this project is to increase education and awareness about manufactured housing among practitioners. Similar to other markets, community-based organizations have the potential to help ensure that consumers make informed choices regarding manufactured housing, and to use programmatic and policy tools to make a positive impact on communities.

To supplement the quantitative findings of research conducted by staff of the Joint Center for Housing Studies of Harvard University, anecdotal information was collected from the national NeighborWorks® network of nonprofit community-development organizations, and model program profiles were developed to provide a more complete picture of the opportunities and challenges of manufactured housing. In addition, focus groups with community-development practitioners, lenders, manufactured-housing retailers, homebuyer-education specialists and actual clients and consumers were convened to assess perceptions, knowledge and experience with manufactured housing. Guiding this research were questions related to the community-development field, namely, what—if anything—should community-development entities be doing about manufactured housing? How can this field begin to discern what improvements in public policy are needed and what programs might be successful?

This report provides a unique overview of manufactured housing, including a thorough analysis of historic trends, household demographics and the characteristics of manufactured stock, as well case studies that highlight innovative programs and developments. As a companion to this report, an exhaustive review of existing literature has also been summarized (beginning on page 49).

  1. MANUFACTURED HOUSING CONTINUES TO EVOLVE

What is Manufactured Housing?

Manufactured housing began as an offshoot of the recreational-vehicle industry in the 1930s, providing shelter for households with mobile lifestyles as well as temporary housing needs. Following World War II, housing shortages induced many households to turn to mobile homes for permanent shelter. Recognizing an opportunity, during the 1950s the industry began designing and constructing units intended to be permanent shelters. This development engendered some quality improvements, but industrywide standards remained uneven.

Within a few decades, concerns over the quality, durability, health and safety of manufactured homes led to federal action. In 1974 Congress passed the Federal Manufactured Housing Construction and Safety Standards Act, which led to the creation of a national manufactured-housing code (the “HUD code”). Unlike site-built homes, modular housing and other types of factory-produced homes, which are built to a variety of state and local building codes, HUD-code manufactured homes are built to a single, national quality and safety standard. This standard is generally based on the performance of the design and materials, rather than prescribing a specific material type or dimension must be used. Therefore, HUD-code units may use engineered lumber or alternative materials not commonly permitted under local building codes.

Homes built to the HUD code are still built on a permanent chassis like mobile homes built prior to 1976, but HUD-code units are of a higher quality, safer, and more durable than earlier models. Importantly, the HUD code pre-empts state and local building regulations, allowing manufacturers to use standardized building materials and components and avoiding the delays associated with local building inspection procedures.

Because of these streamlined codes, reduced delays and other efficiencies, one of manufactured housing’s most distinctive features is its affordability. These cost advantages do not stem from inherently inferior quality standards in the HUD code as compared to site-built homes. Detailed studies by the University of Michigan and others suggest that quality differences of the local site-built codes compared to the HUD code is minimal (Warner and Johnson 1993, Gordon and Rose 1998). In fact, manufactured housing’s affordability stems largely from cost savings from production processes.

Five factors primarily drive these efficiencies:

  1. economies of scale in high-volume materials purchase,
  2. ability to better coordinate production using assembly-line techniques,
  3. a controlled environment devoid of weather or other delays,
  4. standardized design and materials, and
  5. reduced costs (primarily time) of securing approval from local code officials.

Overall these advantages can generate significant cost savings, as indicated by a recent HUD study showing that building a 2,000-square-foot manufactured unit costs just 61 percent as much as a comparable sitebuilt home (HUD 1998)…”

— end of extended quotes —

UnbelievableHowMuchYouDontKnowAboutGameYouvePlayingAllYourLifeMickeyMantleBaseballManufacturedHousingMHProNews

Freddie Mac Report on Manufactured Housing Poised to Overtake Conventional Housing, download linked here.

Report to the Ford Foundation, download linked here.

DontGetCookedInASquatZigZiglarManufacturedHousingIndustryCommentaryDont-LetOthersSelfLimitYouByActionInactionThinkingMHPro

Let’s not let self-limiting thinking rob us, and the nation, of what could be a much brighter, richer future for all. The report linked below demonstrates how our industry could help grow the economy by some two trillion dollars annually.

YIMBY vs. NIMBY, Obama Admin Concept Could Unlock $1.95 Trillion Annually, HUD & MH Impact

Make no mistake.  The headline question is why Warren Buffett and other billionaires and multi-billion dollar operations are in this industry.

We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images, content are provided under fair use guidelines.)

Related Reports:

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

HUD’s New Man, Officials Statements, with Insider Info Beyond the Media Releases

Greener, Stylish Manufactured Homes – Hidden Facts in the Washington Post Manufactured Housing Narrative

MHI Lender Shakes Up DTS and MLO Rule Discussions

Progressive “Nation” Reports on Monopolies Cites Buffett, Clayton, Others – MH Industry Impact?

‘Tip of Iceberg’ – Rick Rand; Marty Lavin, Communities have ‘No Confidence’ in Manufactured Housing Institute, New National Trade Group Announced

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

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3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

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L. A. “Tony” Kovach, photo by Mark Simon, shows Kovach engaging with SAAs in NY.

By L. A. Tony’ Kovach, publisher of MHProNews.com.
Tony is the award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Clayton Homes, Top 25 Manufactured Housing Industry Report, Trend Lines

May 24th, 2018 Comments off

ClaytonHomesManufacturedHousingLogoManufacturedHomeINdustrytop25HUDCodeHomeBuildersDailyBusinessnewsMHPronews

There is nothing quite like pie charts, facts and figures to dramatically illustrate what has taken place in HUDVille – the manufactured housing industry – over the last several years.

Trend lines are important for lenders, investors, and business owners to be aware of, and these graphics should also be noteworthy to policy advocates, legal minds, and public officials too.

The first illustration below is from a 2004 issue of the MH Merchandiser Magazine. It shows the top 25 manufactured housing industry producers.  Please note that there is no similar listing that has been done for several years.  Why not?  Would the list of the facts of the top 25 producers of HUD Code manufactured housing prove alarming for independent retailers, communities, producers, suppliers, and others? Is it information that the Arlington, VA based Manufactured Housing Institute (MHI) doesn’t find useful to discuss?

Top25ManufacturedHomeMerchandiser2004ManufacturedHousingIndustryDailyBusinessNewsMHProNews600x929

To see a larger version of this same page, click here or the image itself.

The next illustrations are pie charts created by MHProNews, and based upon the sources as noted herein.

According to the data from the Merchandiser, Berkshire Hathaway purchased two significant manufactured housing brands in 2003.  The combination of Clayton Homes and Oakwood Homes that year, yielded just over a 21 percent market share.

ClaytonHomesOakwoodHomesBerkshireHathawayMarketShareofManufacturedHousingEndof2003DailyBuisnessNewsMHanufacturedHousingIndustryProNews

Harken back to the painful realities underscored by quoted statements made by Berkshire Hathaway Chairman Warren Buffett and 21st Mortgage President and CEO, Tim Williams in 2009.  Those direct – and in context – quotes are found in the Smoking Gun 3 report. The Kevin Clayton video, linked here, shows him saying that the market share of Clayton Homes in 2011 was 25 percent.  Let’s take Kevin’s statement at face value.

ClaytonHomesBerkshireHathawayMarketShareofManufacturedHousingEndof2011DailyBuisnessNewsMHanufacturedHousingIndustryProNews

Finally, the data supplied this year by Berkshire Hathaway – which does not precisely break down manufactured housing, modular homes and other models Clayton Homes builds – indicates that they held a 50 percent market share of manufactured housing in 2017.

ClaytonHomesBerkshireHathawayMarketShareofManufacturedHousingEndof2017DailyBuisnessNewsMHanufacturedHousingIndustryProNews

Note that trend line since the 2009 Smoking Gun 3 report time frame?  Prior to 2009, Clayton Homes grew modestly as a percentage of the industry’s shipment totals, as manufactured housing continued to contract.

Since 2010, Clayton Homes percentage of the industry has soared.  That’s put a number of the businesses listed in 2003, out of business, per the Manufactured Housing Institute’s (MHI) own data.  Ouch…

That trend-line, per concerned independent voices to MHProNews is a crushing one.  At what stage will federal regulators, and anti-trust authorities step in?  Recall that the Seattle Times has reported just days ago that the Department of Justice (DoJ), HUD, and others are investigating Clayton.

Please see the linked related reports, below. Bookmark this article, because you will want to share it with your circle of influence, and periodically refer back to the facts that this column provides.  “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images, content are provided under fair use guidelines.)

Related Reports:

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

HUD’s New Man, Officials Statements, with Insider Info Beyond the Media Releases

Greener, Stylish Manufactured Homes – Hidden Facts in the Washington Post Manufactured Housing Narrative

MHI Lender Shakes Up DTS and MLO Rule Discussions

Progressive “Nation” Reports on Monopolies Cites Buffett, Clayton, Others – MH Industry Impact?

‘Tip of Iceberg’ – Rick Rand; Marty Lavin, Communities have ‘No Confidence’ in Manufactured Housing Institute, New National Trade Group Announced

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

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3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

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L. A. “Tony” Kovach, photo by Mark Simon, shows Kovach engaging with SAAs in NY.

By L. A. Tony’ Kovach, publisher of MHProNews.com.
Tony is the award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Sunday Morning Weekly Recap – Manufactured Housing Industry Headline News 4.8.2018 to 4.15.2018

April 15th, 2018 Comments off

SundayMorningWeeklyManufacturedHousingINdustryHeadlineNewsRecapDailyBusinessNewsMHProNews545x420

The manufactured home industry grows both older, and younger.  We pause to remember the passage of ELS’ Howard Walker, J.D.  Our sincerest condolences to all of those touched by his loss.

 

In the headlines for the week that was, you’ll find new resources on MHLivingNews and MHProNews.

There’s more research, market reports, data, and news stories you won’t find anywhere else – or done as timely, with independence, industry understanding and depth – as you will on factory-built housing’s twin leading trade media.

Let’s dive right in…

 

What’s New on MHLivingNews

MHLivingNewsImprovedLivingForLe$$taglinedropshadow

The Ultimate Manufactured Home Industry Fact$, Data, and Insights – Bullets plus at-a-Glance Infographic

 

What’s New on the Masthead

Happy MH Owners? Good Professional Actors? Overlooked, “Honorable People”

 

What’s New on the Daily Business News on MHProNews

DailyBusinessNewsLogoMHProNewsLogo (1)

Saturday 4.14.2018


Howard Walker, Equity Lifestyle Properties Vice Chair, Passed Away

 

Friday 4.13.2018

Skyline Reports Results, Including FEMA Manufactured Home Sales, Costs of Pending Champion Deal

Skyline Reports Results, Including FEMA Manufactured Home Sales, Costs of Pending Champion Deal

Zillow Goes Deeper into Housing, “Take Thumb of What’s Holding Economy Back,’ Plus MH Market Updates

Buffett Blasts Trump, via Classic Twist

Buffett Blasts Trump, via Classic Twist

“Sexual Predators” Beware! MH Community Owners! Retailers Warning – New Federal Sexual Harassment Initiative

“Sexual Predators” Beware! MH Community Owners! Retailers Warning – New Federal Sexual Harassment Initiative

 

Thursday 4.12.2018

City Considers Manufactured Homes on Scattered Lots for More Affordable Housing

City Considers Manufactured Homes on Scattered Lots for More Affordable Housing

Manufacturers Roaring Back, Hiring, Growing, Investing – Plus MH Market Update$

 

The Ultimate Manufactured Home Facts Summary and Infographic 2018

 

Evergreen, Manufactured Homes and NIMBY, “Why the Feds Must Step In”

Evergreen, Manufactured Homes and NIMBY, “Why the Feds Must Step In”

 

Wednesday 4.11.2018

Happy Manufactured Homeowners, Honorable MH Pros – The Untold Story

Happy Manufactured Homeowners, Honorable MH Pros – The Untold Story

Marketers Alert – Galloway on Zuckerberg, FB – Plus MH Market UPdates

Manufactured Home Loan Delinquencies Rising, Per ABA, FED

Trump Administration and the Manufactured Housing Industry

Trump Administration and the Manufactured Housing Industry

 

Tuesday 4.10.2018

Triad Financial Service’s Parent Company, ECN Capital – First Data Report

Triad Financial Service’s Parent Company, ECN Capital – First Data Report

Criminal Leaks Continue, China’s Xi Signal Eases Tariff Trade Fears, Plus MH Market Updates

 

$27+Billion Authorized by HUD, Available for Disaster Recovery, Which Manufactured Home Operations Will Be in Line?

$27+Billion Authorized by HUD, Available for Disaster Recovery, Which Manufactured Home Operations Will Be in Line?

UMH CEO Sam Landy Touts and Tempers Manufactured Home Operation’s Expectations

SamLandyUMHPropertiesCEOPresidentNAREITDailyBusinessNewsMHProNews

http://www.mhpronews.com/blogs/daily-business-news/umh-ceo-sam-landy-touts-and-tempers-manufactured-home-operations-expectations/

 

Monday 4.9.2018

Ending Sales Tax on Manufactured Homes, Law Center – Which Praised MH Quality, Importance

CNN’s Fareed, Fox’s Tucker Carlson on Trade, China, & Tariffs, Plus MH Market Updates

‘You Are Either Clayton Homes, or You’re Not’ – Monday Morning MH Sales Meeting

‘You Are Either Clayton Homes, or You’re Not’ – Monday Morning MH Sales Meeting

Media Bias, Ignorance, Manufactured Homes, Agenda Journalism, the Truth About “Fake News”

Media Bias, Ignorance, Manufactured Homes, Agenda Journalism, the Truth About “Fake News”

 

Sunday 4.8.2018

Sunday Morning Weekly Recap – Manufactured Housing Industry Headline News 4.1.2018 to 4.8.2018

Sunday Morning Weekly Recap – Manufactured Housing Industry Headline News 4.1.2018 to 4.8.2018

And that’s all she wrote… ## (Weekly headline news recap, analysis, and commentary.)

(Third party images are shown under fair use guidelines.)

Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

“Move, Open, Live” De Rose Industries & Senator Thom Tillis’ Mobile Home Comments

April 4th, 2018 Comments off
MoveOpenLiveThomTillisMobileHomeComments

A Detroiter model mobile home with a “bump out.”

When U.S. Senator Thom Tillis (R-NC) spoke at an oversight hearing with HUD Secretary Ben Carson about a “mobile home” with a “bump out,” likely few understood just how keen an insight that statement was.

 

Back in the pre-HUD Code days of the factory-built home industry – prior to June 15, 1976 – there were mobile home models that had “pull outs,” “expando room” or “bump outs.”  It is likely that Tillis’ personal experience with that which prompted his timely “walk down memory lane.”

Consider those mobile home era “bump outs” as similar to the slide outs found in RVs, only in mobile homes, they were routinely larger.

Bump outs, slide outs, and ”tip outs” existed in the early manufactured home era too.  But they were largely supplanted by the advent of multi-sectional so-called “double-wides” and “triple-wides.”

ClassicDeRoseIndustriesMobileHomeManufactruredHousingIndustryDailyBusinessNewsMHProNews_001

The images of classic ads and reports above and below, all found on Pinterest and are sourced as noted.

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

These images provide several insights relevant to the manufactured housing industry today. Consider these bullets:

DoubleDeckerMobileHome10WideVintagePrincessOldMobileHomesTrailManufacturedHousingIndustryDailyBusinessNewsMHProNews422GoBigTrotwoodResdientialMobileHomesWithBumpOutSlideOutClassicMobileHomeManufacturedHousingIndustryDailyBusinessNewsMHProNews412x1517

  • Mobile homes – housing units on frames built prior to June 15, 2976 – were statistically more accepted then than manufactured homes are today. There’s an open question on why, which the Urban Institute, this publication and others have asked (for more on UI, and that question, click the related reports, below.)
  • Mobile homes had greater diversity than there is found in manufactured homes today.
  • Mobile homes had more manufacturers by far than there are found in the manufactured home industry today.
  • Mobile home leaders organized and promoted the creation of the HUD Code, following highly public scandals with substandard homes built by a few producers that quality builders didn’t want to be associated with. The HUD Code grew out of a desire to set construction standards, safety and energy standards for manufactured homes that would give consumers confidence, while avoiding the placement hassles that have sadly become so common today.

The history of the mobile home and manufactured home (MH) industry is fading, and that is problematic.

Because without an accurate industry history, a complete understanding of just how important this type of housing used to be, and how it helped create affordability then – and could again today – holds valuable insights.

Prior to the HUD Code, HUD studied factory home building – “industrialized housing” – with enthusiasm. What happened to that enthusiasm since the creation of the HUD Code?

Will Secretary Carson – who praised HUD Code manufactured homes when Senator Tillis’ question promoted a response – fuel a rebirth of that embrace by HUD of reasonable regulations that help promote practical housing solutions?

How many in government – or industry – today realize that when the industry had a wealth of producers, there were also a far wider variety of styles, types, innovations and models that industry contraction has arguably practically cut off?

More such factory home producers also yielded more acceptance, because each producer were naturally marketing their product, as the story and ads reflect.

 

About De Rose – It’s Worth Noting…

Vic De Rose, an attorney who was jointly recommended by the Manufactured Housing Institute (MHI) and the Manufactured Housing Association for Regulatory Reform (MHARR) is from the family whose name the De Rose Industries of yesteryear recalls.   De Rose has insights on factory-home building that the vast majority of the population – including most regulators – do not have.

The De Rose ad touts the message, “Move. Open. Live.”  It’s quality, affordable housing in a hurry, as popular performer and manufactured home owner Kid Rock observed in an interview last year.

SenatorJoeDonnellySupportVicDeRoseJDManufacturedHouisngIndustryDailyBusinessNewsMHProNewsVictorAnthonyDeRoseDeRoseLawFirmPhotoDailyBusinessNewsManufacturedHousingIndustryMHProNews

HUD has been silent on the subject of who is going to replace Pam Danner.  There is speculation that an announcement could take place later this month. If that’s so, it may be a troubling signal for the industry if it takes place in conjunction with a planned appearance by Secretary Carson with MHI’s Las Vegas event.  “We Provide, You Decide.” © ## (News, analysis and commentary.)

Related Reports:

HUD Secretary Ben Carson and Senator Thom Tillis Discuss Affordable Housing and Manufactured Homes, Video

“Po-Dunk” Performer Kid Rock, Eyes Senate Run, Makes Manufactured Home Living Hip

Documented Results from Manufactured Housing Industry Leadership

(Third party images are provided under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

“Sabotaging everything the country stands for” says Innovative Production Pioneer

March 26th, 2018 Comments off

JeffBridgesMovieTuckerManandHisDreamDailyBusinessNewsMHProNews

Historic flashbacks can be instructive, including examples from outside one’s own industry or profession that may provide inspiration and insight.

 

The challenge of dominating, monopolistic forces using (…or abusing…) political forces is not new.  It’s been going on since the dawn of recorded history.  The example below is a classic American tale of the little guy who is taking on the giants of his industry and era.

The movie Tucker, a Lucas Film with Jeff Bridges in the title role, reflects the efforts of an automotive pioneer.

According to “New York magazine, Tucker: The Man And His Dream is “as fast, sleek and streamlined as the car – the Tucker Torpedo, that Preston Tucker built in 1948.” And filmmakers Francis Ford Coppola and George Lucas celebrate Preston Tucker as the ultimate believer in the American dream,” says the Tucker YouTube page.

In a dazzling portrayal by Jeff Bridges, Tucker is a dynamic engineer and an enthusiastic showman who envisions the car of the future. Against mighty odds he manages to build a fleet of them – only to have his factory shut down by Detroit’s Big Three automobile manufacturers. They took away his car – but nobody could take away his dream.”

 

Tucker plans and produces a superior product, one that the Big Automakers seek to undermine in various ways. Among them are the use of monopolistic levers, including an abuse of government power.  In his days, the majority wanted a new car post-war.

Today, while automobiles are still very much in demand, most aspire to have a home of their own.

The abuses alleged against Facebook, Amazon, Google, Microsoft, Apple, or Berkshire Hathaway – to name but a few in our own time – should make thoughtful professionals step back and ask, what would the factory-built home industry be like in the absence of oppressive economic power?

Preston Tucker’s story is history.  Our housing industry’s story is still being written. The headline quote is from the movie.

A Connection Between Tucker and Factory Built Housing?

After World War II, when it was necessary to provide affordable housing for returning veterans, Carl Strandlund, who was vice president and general manager of Chicago Vitreous Enamel Product Co., went to Washington, D.C., to request steel to build gas stations in Indiana. However, the federal government, which regulated steel use to private industry, was more interested in producing housing…” wrote Andrea Halgrimson, in 2005.

Strandlund got a government loan to manufacture the homes and founded the Lustron Corp. The Chicago plant chosen by Strandlund was leased to the Tucker Motor Co. and although the building had been promised to Lustron, the Tucker people would not share the space. So the federal government leased an aircraft plant in Columbus, Ohio, to Strandlund. There, about 2,500 Lustron homes were produced in 1949 and 1950.”

Historic Lustron PreFab Homes Draw Renewed Interest

The question of monopolistic is a question both political parties, and voices across the left-right media spectrum, are grappling with today.  The issues of how government touches industry, and vice versa are also alive and well in the automotive, as well as the factory built housing professions.  ## (Historic flashback, inspirational, commentary, and analysis.)

Related:

(Third party image credits are as shown.)

Submitted by Soheyla Kovach to the Daily Business News on MHProNews.

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.