Archive for the ‘Container Housing’ Category

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 7.1.2018 to 7.8.2018

July 8th, 2018 No comments


What are
Tim, Kevin, Joe, Keith, David, Ross, Mike, Sam
and Others in MHVille Reading?


They and other big names in our factory-built housing industry are reading what you find here on MHProNews.

That’s a fact.

Who says?

Unsolicited reports from third parties – rephrased, that means from within their own circle of influence.

We’re told that there are also people assigned and/or who volunteer to read here what we publish.  They in turn can report back to some of those same well-known industry folks.


Interesting, isn’t it?  A form of high – if faint – praise?

  • Investors,
    public officials,
  • plus industry professionals by the thousands,

and gents like those named at the top are among the cross-section of readers that invest their time reading here on MHProNews.

No more need be said today, as we dive into the headlines on news, research, reports, analysis, and commentary found exclusively here on MHProNews.  So,with no further adieu, let’s start with…


What’s New on MHLivingNews


Achieving the American Dream, with Quality, Appealing, Affordable Home Ownership


What’s New on the Cutting Edge

Savvy Stealth Marketing – and “Product Placement” Storytelling

Savvy Stealth Marketing – and “Product Placement” Storytelling


What’s New on the Masthead

Profits, Understanding Human Events, and Manufactured Housing

Profits, Understanding Human Events, and Manufactured Housing


What’s New on the Daily Business News


Saturday 7.7.2018

Container Houses for Under $40,000, Transported by Flatbed, Construction, LifeStyle Videos

Container Houses for Under $40,000, Transported by Flatbed, Construction, LifeStyle Videos


Friday 7.6.2018

Record Employment, Rising Popularity, Plus Manufactured Housing Industry Connected Stocks, Evening Market Report

Manufactured Home Shipments, State by State Breakdown, May 2018 Official HUD Data

Manufactured Home Shipments, State by State Breakdown, May 2018 Official HUD Data

Manufactured Housing F&I Association Division Chairman Dies

Sale of $172 Million Manufactured Home Community Portfolio Completed

Sale of $172 Million Manufactured Home Community Portfolio Completed


Thursday 7.5.2018

On Eve of Tariffs, China Has World’s Worst Market, Plus MH Market Updates

On Eve of Tariffs, China Has World’s Worst Market, Plus MH Market Updates

“Why Advocates Need to Rethink Manufactured Home Quality,” Harvard, GSE, Genz, “High Satisfaction”

“Why Advocates Need to Rethink Manufactured Home Quality,” Harvard, GSE, Genz, “High Satisfaction”

Manufactured Home Industry Shipment Growth Parallels Strong Trump Economy, Pending HUD Regulatory Review

“Last Call” 2018 RV/MH Hall of Fame Induction Dinner



Wednesday 7.4.2018

“Challenges to Obtaining Manufactured Home Financing,” Urban Institute Report Fact Check, Analysis

“Challenges to Obtaining Manufactured Home Financing,” Urban Institute Report Fact Check, Analysis

For Businesses and Professionals, “It’s About the Benjamins,” Workers Agree, and Manufactured Housing Progress

For Businesses and Professionals, “It’s About the Benjamins,” Workers Agree, and Manufactured Housing Progress

The Fourth of July is not about Barbecues, or Fireworks, It’s About This – Stossel

The Fourth of July is not about Barbecues, or Fireworks, It’s About This – Stossel

The American Dream, Manufactured Homes, and America’s Independence Day


Tuesday 7.3.2018

On the Eve of Independence Day, from July 4, 1776 to Today

U.S. Senator Ted Cruz – El Chapo Plan, Video Interview, Plus Manufactured Housing Market Update$

U.S. Senator Ted Cruz – El Chapo Plan, Video Interview, Plus Manufactured Housing Market Update$

Affordable Housing, Subsidized Housing, Manufactured Homes, Private Property, and Proclaiming Liberty

Affordable Housing, Subsidized Housing, Manufactured Homes, Private Property, and Proclaiming Liberty

HUD Code Manufactured Home Production Report, May 2018, State-by-State Total

HUD Code Manufactured Home Production Report, May 2018, State-by-State Total


Monday 7.2.018

Super Model, Entrepreneur Kathy Ireland Dives into “Affordable Housing,” PreFab Construction

Super Model, Entrepreneur Kathy Ireland Dives into “Affordable Housing,” PreFab Construction

#WalkAway Goes Viral, Threatens Disruption, Plus Manufactured Housing Market Updates

Follow the Money – 100s of Immigration Protests, MoveOn, George Soros, The Border, Mexico’s AMLO, and Manufactured Housing

Follow the Money – 100s of Immigration Protests, MoveOn, George Soros, The Border, Mexico’s AMLO, and Manufactured Housing

Wheat, Chaff, and the Monday Morning Manufactured Housing Sales, Marketing Meeting

Wheat, Chaff, and the Monday Morning Manufactured Housing Sales, Marketing Meeting


Sunday 7.1.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.24.2018 to 7.1.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.24.2018 to 7.1.2018


And that’s all she wrote, with a little help from that fine fellow nearby, during the week that was. That’s “News through the lens of manufactured housing.” © ## (Headline news, week in review, recap, analysis, commentary.)

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Historic! Affordable Manufactured Housing, Local/ National Politics, Professionals, Investors and the Home-Buying Public

November 4th, 2017 Comments off

SearsCatalogPreCutHomesCircaEarly1900ManufacturedModularPrefabHousingIndsutryDailyBusinessNewsMHProNewsFrom its earliest days, America had a need, a thirst, for affordable housing. About a century ago, Sears sold pre-cut kit homes by catalog as one way to obtain that affordable American Dream of home ownership.

As Americans have long been a people ‘on the move,’ the original trailer houses started to pop up in the 1930s.


Those true trailer houses – that was their proper name – had to be ‘parked’ somewhere. Thus evolved the first ‘mobile home parks.’


Over time, trailers evolved into mobile homes. While most where built by companies that cared about quality, enough problems over issues such as thin and poorly insulated walls or fire safety, occurred that in 1974 – with the cooperation of many in the industry – a set of federal construction and safety standards took place.


Just as phones have evolved over the last roughly 100 years, so too has factory built homes evolved. Trailers led to mobile homes, which later became manufactured homes. Each was an important, evolutionary step. See the Walk Down Memory Land story linked here, or the two videos, above.

 Those standards were were by law regulated by the Department of Housing and Urban Development (HUD). Thus was born the HUD Code for Manufactured Housing.


The article above was published last year, so now it has been 41 years and counting since the first manufactured home was built. There have been NO New MOBILE HOMES BUILT in the USA in over 41 years.

Since June 15,1976, the day the first HUD Code manufactured homes were built, there have been no more mobile homes built in the USA. That many of those pre-HUD Code mobile homes were better built than many thought is attested to by the fact that roughly 2 million of them still exist today. Thousands upon thousands of those older, true mobile homes have been updated.  They attract and keep people like the Chione family (see video interview below), who used to own conventional housing, who are now very happy in their more affordable, quality lifestyle.


That said, numbers of those older mobile homes that aren’t updated tend to have more fires than modern manufactured homes.  


See the download and all the facts from the NFPA, other sources at this link above and below. Credit: MHLivingNews.

The older mobile homes that aren’t properly installed are also more windstorm prone.  So as news watchers note, those old mobile homes are often destroyed in tragic ways. 

As the graphic reflects, hundreds of thousands of mobile homes and manufactured were being sold every year.


Pre-HUD Code mobile home shipments peaked in the early 1970s at numbers well over 500,000 new housing units a year. As the video interview with the engineer below reflects, conventional housing adopted some production saving techniques from the mobile and manufactured housing industry, to keep their costs lower than they would otherwise be too.

 As engineer Skip VanZant says in the video interview below, factory built homes influenced conventional housing in some ways, just as site-builders also influence manufactured and modular home builders today.



A variety of conditions, including poorly underwritten and thousands of fraudulent loans were made in the 1990s. Manufactured housing had its version of the conventional mortgage/housing crisis about a decade before. But unlike the conventional housing lenders circa 2008 and its aftermath, manufactured home lenders that had loans that went sour a decade before got no federal bailouts.

Most of the personal property/home only/“chattel loan” lenders in manufactured housing left the space, never to return.


Even with higher interest rates on most chattel loans than conventional housing, which exists because there are no federal guarantees and other common-sense market forces, the cost AND PAYMENTS on most manufactured homes is LOWER than other forms of housing. Who said? The federal government, after a in depth study. Click here to see that research by the GAO.

But other lenders either never entered into the questionable practices that caused the meltdown, or they instituted safeguards that cleaned up bad practices.  There was no need for a manufactured housing version of Dodd-Frank post 1998-2003, because the loans were not taxpayer backed, and because the industry painfully cleaned up its own mess.

Mainstream Housing Compared to Manufactured Homes, by Informed Consumers

Informed consumers like Jerry and Karen McKibben are but one of many examples of well-to-do home owners who opted for the manufactured home lifestyle.  


The McKibbens did so after careful study of the facts about the manufactured homes of today, vs. the mobile homes of yesteryear.


More than one veteran finance pros of that era told MHProNews phrases said that conventional housing lenders did similarly to what caused the MH Industry’s 1998-2003 meltdown.  When “no doc,” ”liar loans” were made by the millions in the run-up to the 2008 mortgage/housing crisis, many of those customers may have been better suited to manufactured homes. But the conventional housing market made buying a new or existing site built house easy.


MHI award winner, retail, communities and finance veteran – and industry success story – attorney Marty Lavin did an in depth, 25 minute interview MHProNews. In that interview, we walked through the issues facing consumers and financing, including a historic look at the meltdown and how the industry cleaned up its own act.  While Lavin is well know fro the quotes in the graphic above, as he sat in his multi-million dollar yacht for a discussion with MHProNews, he said what maybe every bit as compelling an insight. Lavin explained the lesson of “Not Enough Hunger.” Not to be missed reading, linked below.


Additionally, the problems of FEMA/Katrina and the image issues that resulted from that impacted the industry too.



Not to be overlooked, was the buyout of Clayton Homes in 2003 by Warren Buffett’s Berkshire Hathaway. The subsequent buyout of Oakwood Homes by Buffett’s firm was later rolled into Clayton.


As this next chart reflects, the decline in shipments continued. The 2008 Conventional Housing Crisis, also impacted Manufactured Homes too. It was in mid-October 2009 that what we called today MHProNews was first published. The first mission was to get the industry to believe Itself again.



From Cavco annual report, based upon MHI data.  

The industry finally bottomed out in 2010. The slow climb up is reflected in the numbers as shown.


Meanwhile, federal support for the GSEs and the conventional housing market continued, but not without a price. The Dodd-Frank born Consumer Financial Protection Bureau (CFPB) took over the relevant parts of the SAFE Act.



Richard Cordray quotes and those from the report and video on this page, and linked here. In the video below, Cordray explains why the rates and points are higher on lower cost MH chattel home loans.

Now recall that manufactured housing played no appreciable role in the multiple trillion dollar housing collapse. Manufactured home lenders played no role in that debacle. But the was punished, so to speak, along with the rest of the housing markets lenders.


As a result of a combination of factors, including regulator risk and relatively low volume of new manufactured home sales, several lenders who were profitable and prudent exited the market.  U.S. Bank is the best known.  Months before that event, MHProNews published an article entitled The High Cost of Low Volume Sales. It presaged in some ways the U.S. Bank and other industry exits.


On Mainstream Media sites, like Washington D.C.’s The Hill, or on MHLivingNews, MHProNews and hundreds of other mainstream media sites, L. A. “Tony” Kovach and Lifestyle Factory Homes, LLC promoted the MHI sponsored Preserving Access to Manufactured Housing Act at our own cost. As the email forwarded to MHProNews by a third party from Kevin Clayton reveals, they felt the message was “Strong.” State associations shared this message, why didn’t MHI?



This forwarded email was forwarded to MHProNews by a third party. Why wasn’t all of the pro-industry research, video, and educational materials supporting MHI’s Preserving Access bill shared by MHI?

Almost two decades since the peak of 1998, thousands of the industry’s professionals, including some owners, never experienced those higher volume heydays.

But the visionaries new all along that Manufactured Homes would make a come back. 

Sam Zell,
John Bostick –
Sunshine Homes,
Frank Rolfe,
Gary and Tom Fath –
New Durham Estates,
John Caron – Caron Campbell,
Highland Mobile Park,
Deer Valley Homebuilders,
Bob Crawford,
dozens of other clients and sponsors, along with
MHARR and thousands of industry professionals across the spectrum have seen the value of promoting manufactured housing, and being goal and solution oriented.


However, there are also those industry professionals that point to:

rent control,
business certainty, the
truth about MH appreciation, and
HUD related regulatory issues among several other important causes for the industry’s failure to advance back to its true potential.



As each of the above links demonstrate, those are issues that MHLivingNews, MHProNews and/or MHARR have spotlighted, often for years.


That these are serious issues are demonstrated by facts from MHI’s members, such as Clayton Homes or MHVillage. Clayton Homes has had cumulatively had millions of views of its videos. Even though they are the largest factory builder today, and sell roughly half of the new homes shipped last year, why aren’t their sales far higher?


The industry needs to wake up to the realities behind the numbers.

MHVillage understandably boasts of millions of visitors each year.  But their own statistics reveals that they are converting only a tiny fraction of those into buyers.


A client company told our publisher the following.  Tony, the most powerful thing I’ve heard at this event is when you said that if pretty pictures, Facebook likes and good-looking videos was all that was necessary for industry growth, then we’d be selling half-a-million or more new homes a year right now.’


Clayton and Cavco are #1 and #2 in industry production today. 20 years ago, it was Fleetwood and Champion who were the top two producers. With all of their marketing dollars, Clayton (or even Cavco) are growing at a slower pace than the industry at large. Pretty pictures, great websites and Facebook likes have value. But if that alone were enough, wouldn’t those two largest MHI members be growing faster than say Sunshine Homes, or New Durham Estates are?

What MHLivingNews and our related client experiences have demonstrated is this. Serious home buyers who are well qualified or who want to pay cash want answers, not slick ads. Tom Fath and Stan Posey said it well.


This isn’t about mud slinging against MHI, even though some tell MHProNews that MHI has for several years alledgedy attempted to sideline our pro-growth efforts. Forget for the moment any conspiracy theories you’ve heard.
Just answer this. What good reason did MHI, 2, 3 or 4 years ago have for not promoting their own member’s – MHLivingNews – MHProNews – best practices, pro-growth efforts?

Education, and information are keys.

That education and information is necessary for professionals as well as for the general public.


MHI members, MHARR members, state associations and their members and others have praised the work of MHLivingNews and MHProNews.


Hillary Clinton, left, Warren Buffett, right. Credit – Boston Globe.  But Buffett’s stock has soared since the Trump victory.  Buffett pushed for Clinton, has been pro-tax, pro-Dodd Frank, pro-big government policies like ObamaCare.

Before MHProNews began seriously spotlighting the weaknesses at MHI, the question has to be asked.  Why did MHI undermine, and/or fail to support our pro-growth, educational efforts? Even when those efforts would have benefited MHI and their members?


It is not the purpose of today’s article to do a deep dive into the MHI issue, nor about allegations of Dick Jennison and a few others at MHI trying to undermine our pro-growth work.  But rather it is to create a baseline snapshot of where the industry came from, is and where it could be going.  Our story is just a subset of the larger story of the industry.


Isn’t Frank Rolfe correct in saying that to a great extent, ‘the industry itself’ (read, MHI) has slowed the progress of manufactured home acceptance and advancement in a market that is crying out for affordable housing solutions?

Nathan Smith – Pro-Active, not Re-Active and ‘All to myself…’ 


President Trump, Dr. Ben Carson, MHARR

Warren Buffett, Wall Street, CFPB and Secretary Hillary Clinton’s Presidential Campaign


The bombshell this week revealed by interim Democratic National Committee (DNC) Chair Donna Brazile stated that the Clinton campaign colluded with the DNC to rig the nomination process in favor of Hillary Clinton.  When asked this week by CNN, Senator Elizabeth Warren (D-MA) said she absolutely believes that the nomination process was rigged.


For close observers of the electoral process, none of it was a surprise. Many of those items about the “rigged system” and others were noted by MHProNews in the run-up to the election.

What was the surprise is that such a high ranking Democrat as Donna Brazile came out and said the system was corrupted in print. As the Daily Business News summary this week reflected, Brazile also tossed President Barack Obama under the bus as a cause for the Democrats poor financial and other party woes.

Warren Buffett supported Clinton, early on and proudly.

How did that make sense, for the owner of the industry’s largest manufactured home lenders and producers?


Warren Buffett, right, credit Wikipedia. Tim Williams, right, credit, LinkedIn. Collage credit, MHProNews.


Is it because, as a rival producer has told MHProNews that Dodd-Frank and the CFPB helped make Berkshire Hathaway, Clayton, Vanderbilt, 21st Mortgage and Wells Fargo a lot of money?



Notice. One can agree with 21st Mortgage CEO and prior MHI Chairman Tim Williams’ presentation, from which the slide above was taken with permission, while still questioning how it came to be that Williams was being intellectually at odds with Berkshire Hathaway Chairman, Warren Buffett. To see all of William’s informative slides, click the graphic above.

Why did 21st President and CEO Tim Williams say to an MHI audience that the threat to the MH industry was coming from progressive thought? Yet, Chairman Buffett was supporting that same progressive ideological stance by supporting Hillary Clinton?

Wall Street and Warren Buffett wanted Dodd-Frank kept in place. Why?

Is it because heavy regulatory burdens drove so many smaller lenders out of business?

Why did progressives like the Seattle Times, or CFED (since rebranded as Prosperity Now) attack Buffett, Clayton and his lenders? Why do they do so still? Do they really not see eye to eye on this relatively modest changes to Dodd-Frank that the Preserving Access to Manufactured Housing Act seeks?

If that is so important to the future of the industry, why is Buffett’s Clayton buying up retail locations, suppliers and production?  Is it a conflict of interest for Clayton to dominate the Manufactured Housing Institute (MHI) and yet be buying up conventional home builders now?

Why has no one else in the industry noted that Buffett also has made a move in the real estate brokerage?


Housing will always be needed. Alan Amy isn’t alone or the first to suggest that the billionaires want to dominate manufactured housing.

Manufactured homes are the future of housing.  But there are caveats, which the Manufactured Housing Association for Regulatory Reform (MHARR), MHProNews and MHLivingNews have documented over the course of the years.

The race for control of Congress in 2018 and the next presidential cycle in 2020 began just after the end if the last election.

President Donald J Trump, and his Vice President Mike Pence, began and have stayed on message with their agenda, saying they will be in the promise keeping business.

While MHProNews was editorially supporting the Trump campaign, MHI has not yet denied that it had two pro-Clinton speakers on their stage last year in Chicago, just days before the 2016 election. There was no formal endorsement of Clinton, but MHI was also predicting that the Senate would go Democratic too.

Tim Williams was Chair at the time. When the Obama Administration had promised to veto Preserving Access if it passed, why was there no hint that the election of then candidate Trump and the GOP holding the Senate would be good for Preserving Access? Instead, what was said was that MHI would approach both parities and seek that bi-partisan effort that had already failed for 5 years.


If MHI was serious about getting Preserving Access passed, why didn’t they promote any of the articles or videos that MHLivingNews and MHProNews produced in support of those efforts?

Doesn’t Equity Lifestyle Properties (ELS) Sam Zell suggest the answer?

Didn’t failure to secure an independent lending base for the industry cost the industry big bucks?

Who’s failure was it, if not MHI’s? It wasn’t MHARR’s bill, it was MHI’s bill. Unofficially, MHARR sources have told MHProNews for years that if any member of staffer of Congress asked them, they always said they supported Preserving Access.

But MHARR felt that Duty to Serve was the better course. Isn’t Zell’s logic and MHARR’s alike?


The record reflects that this publication was supporting MHI’s Preserving Access efforts. We did so even when there was a steady stream of allegations and actions by MHI staffers, presumably with the consent of executive committee members, to undermine us, even as we were members and supported their efforts.

Next Friday, MHARR members meet by conference call. Among their decisions will be if they expand their membership to include the post-production, meaning lenders, financial services, communities, retailers, services, transporters and others that MHI now has as members.

The signals are mixed, and we aren’t going to predict if MHARR expands or not.

But isn’t there a need for an association that is going to faithfully represent the industry’s post-prosecutor without the kinds of apparent conflicts of interest that Buffett-dominated MHI has?

It is important to note that most of MHI’s members de facto have no say in the governing of the body. While there are several boards, only the four person MHI Executive Committee has the final say. 

The facts, concerns, allegations and opportunities the industry has are hiding in plain sight, are thus not? Good people have worked for years to support MHI’s efforts. What has over 15 million in spending over 5 years achieved?


The Trump Administration has signaled that it will take a look at anti-trust issues. Some say that hasn’t yet occurred for a variety of tactical and strategic reasons. If it does occur, will that in time look into the anti-trust, racial, and other concerns about Buffett/Clayton and their lenders raised by Democrats like those shown?

MHI and Berkshire Hathaway units like Clayton, VMF and 21st have routinely been given the opportunity to respond to such issues. In Deadwood, MHI Sr VP and General Counsel! Rick Robinson said, “Tony, I won’t be taking any questions from the press” in front of dozens of people.



Robinson is a good speaker, good writer and likeable person, says MHProNews publisher, L. A. “Tony” Kovach. The questions that they duck and dodge will only continue until they are properly addressed in a transparent way, he opines.

Why has MHI taken so many logically flawed positions, such as de facto supporting Pam Danner, when the Trump Administration would make it easy to replace her?


If there is a problem with the facts as laid out, MHI, Berkshire Hathaway or their surrogates are hereby invited again to respond. Why have they routinely ducked, dodged, detracted, distracted, and defamed instead? 

It’s your industry. Will you wait for a monopolistic operation to gobble you up for pennies on the dollar some day? Perhaps to wake up on day 5 years or so from now, and see that Manufactured Housing is doing tens of billions more a year in business? Only to see that your business was worth more than you obtained? 

Nothing is changed until it is challenged. “We Provide, You Decide.” ©  ## (News, Analysis, Commentary.)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for

Soheyla is a co-founder and managing member of LifeStyle Factory Homes, LLC,
parent company to MHProNews and



Factory Built Home Companies, True Game Changer – Here, Now – Impact on Manufactured Housing?

October 23rd, 2017 Comments off

FuturismAmazonBuyFactoryBuiltHomeDailyBusinessNewsMHProNews1441This could be either a threatening game changer, or the wakeup call that the manufactured housing industry needs.

You can now buy factory-built homes on Amazon.

That report on Futurism and on other mainstream media was confirmed by MHProNews.

The video promoting this particular model shown is being viewed at about 10 times the rate on YouTube as the Clayton Homes “Have it Made” TV ad/video campaign is being viewed (see screen captures, below).

You can see the video, promoting the home sold on Amazon by Wisconsin-based, Mods International modular-prefab-container housing producer, further below.


That’s $36,000 plus shipping. While HUD Code homes are still a better cost per square foot, will growing demand reduce the price of such competitors? Isn’t that the lesson of production – more demand, more production, costs decline – with all products?


For the last few years, MHProNews, MHARR, and several “Industry Voices” quoted here on the Daily Business News have sounded off on the opportunities – and the internal and external challenges – to making those opportunities a reality.

In a memo to clients, “There’s 101 reasons the manufactured home industry should be flying high, as you know,” said consultant and publisher L. A. ‘Tony’ Kovach.


But there are a variety of reasons the HUD Code manufactured home industry is threatened, Kovach said.

The Daily Business News has been tracking the various moves – and threats – being reported by operations within and outside of the U.S.  Chinese modular homes is just another such issue.


3,363 views as of 2017-10-23_16:48, that spotlighted view count is how often this video has been shown. That’s about 10 times the view rate on the Clayton Homes video, see screen capture further below. It’s the Amazon effect.


This particular model is one of the most cost-effective container home seen to date.


That view count reads 1,682 as of today’s timestamp of this screen capture. While some are gushing over the Clayton Homes video, what ultimately matters is how the public responds to the campaign. Plus, commericals are just that – advertising. The public knows the difference between self-promotion, and their party commentary, shown by third party media.

Manufactured homes remain a better value, per square foot.  But as the Daily Business News reported months ago, Americans seem to be searching for “the Single Sectional Manufactured Home Alternative.”

Amazon, China…Industry Impact – Stop and Think

Manufactured home industry

  • lenders,
  • producers,
  • retailers,
  • communities,
  • suppliers –

what part of the HUD Code home industry won’t be impacted if low cost foreign mods, or multiple configurations of container housing, or other kinds of building technology finally catch up to manufactured housing in cost, zoning, financing, etc.?


Chinese companies have been promoting their products here in the U.S. for the last few years. Sources tell MHProNews, some of those Chinese made modular homes are being placed on the West Coast of the U.S. What’s next?

Self-promotion by companies, while necessary, clearly isn’t working at a pace that can head off the looming manufactured home industry crisis. Who says?  The public, judging from the rougly 10 to 1 view rate of the Amazon connected video to the widely touted – including on TV – Clayton Homes video.


Third party interviews by media, including trade media, have some 7 to 8 times more impact than a commerical, per outside studies.   See the video interview, and why there is still time for manufactured housing companies to tap into the affordable housing demand., before other competing companies become too entrenched.

Watch for an updated link on this report, tomorrow.

This is your wake up call. “We Provide, You Decide.” ## (News, analysis, commentary.)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for

The “Top Ten” Container Home Designs in the U.S., 2017 – Video

September 30th, 2017 Comments off

Still from the video, shown below.

“Alex A” with Design Ideas provides this video below of what they promote as the Top Ten Container Homes in the U.S. for 2017.

Here’s what you will and won’t get with this video.

  1. I) There’s no reference to pricing. Based upon prior reports done by the Daily Business News on MHProNews, container houses aren’t cheap.  They tend to run more than a single section manufactured home, even though they are often smaller in size. Some container housing units are more than a multi-sectional manufactured home.
  2. II) You will see some very interesting – even appealing – designs for what began as a metal shipping box.

III)              The owner/builder, architect, size, bedrooms, baths, and similar details are provided on each home.

As prefab, modular, and manufactured homes make greater inroads with the public, will this form of housing continue its upward trend?  Or will it tend to fade, due to size, costs, design limitations, and other factors?

Time will tell.


To see the ‘Single Sectional Comparison,’ to container home comparisons, click here. ##  (News, Analysis)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for

Coodo – Another Pre-Fab/Modular Home Builder Targets America

July 27th, 2017 Comments off

Image credits are as shown, and are provided under fair use guidelines.

By creating “coodo,” the German builder says they have “launched a flexible, mobile, and smart apartment, an iconic masterpiece.”

Designed in Germany, coodo is “a mobile and innovative module that can be placed and enjoyed anywhere on the world, be it in an urban environment or in nature,” per the German-firm, LTG Lofts to go GmbH & Co. KG, said in a release.

The firm says that they have their eyes on the U.S. and Canadian markets, later this year.

They’re touting “a new vision and offers a dimension to the way we live, work, and travel.”



Interior view 1, credit, “coodo.”

What Americans Wince At, The German firm Promotes…

  • Coodo houses are easy to transport.
  • Depending on the coodo model, loading and unloading takes from a few minutes, up to no more than a couple of hours.
  • Coodo houses are mainly transported in standard shipping containers and are rather quickly assembled on location.
  • Relocation of the coodos after assembly, is done the same way.


The coodo 18 costs EUR 49.900 (plain), EUR 53.900 (basic), EUR 59.000 (full), EUR 69.000 (full + Pergola) plus taxes in Europe right now and is already available this autumn in white and grey edition,” the firm said.

49,900 Euros, would be equal to $58,317.13, per Google’s currency conversion calculator, on this date.


Interior view 2, credit, “coodo.”

About the cost shipped to America, the firm says, “We don’t know how much it will cost e.g. in the US/Canada, but we will know already this year as production will start in autumn.”

Recalling that it is the job of a company’s marketing department to make it sound like a storm of orders are underway, nevertheless, their ambitious claims are noteworthy.


Cheat Sheet is among the media reporting on coodo. “Prefab homes don’t have to be cheap or shoddy, as these sleek, modular structures from German company Coodo prove,” they wrote in a recent report.

Note the disconnect between the gushing over coodo’s mobility, and the comparative horror that media often project against manufactured homes?


Interior view 3, credit, “coodo.”

Coodo makes the structure with recycled materials, and it’s small size and smart design makes it resource-efficient,” said Cheat Sheet. “But here’s the best part: Every Coodo is completely mobile. You can plop your pod down virtually anywhere, from an oceanfront beach to the top of a mountain.”

The result is a home that moves with you and has a minimal impact on the environment – design ideas we can get behind,” their ironically report said.


Compare coodo to the single sectional shown.  The model above is about 60% larger, for the same (or lower?) costs than their FOB Germany price, for an Energy Star rated home. Photo credits, Sunshine Homes – Red Bay AL, and still by ManufacturedHomes.

American producers, take note. These foreign builders believe they can penetrate and tap into the high demand for affordable homes.

Let’s see if the firm indeed begins to ship to the U.S. and Canada, later this year, and what type of market impact they’ll have in America. ## (News, analysis.)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

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Discover the 8 Minute Setup Prefab, Videos, Cost and Comparisons

July 20th, 2017 Comments off

PreFabUnfoldsSetsUp8minutesTenFoldTechnologiesManufacturedModularPrefabHousingDailyBusinessNewsReprotsMHProNewsThe Daily Business News on MHProNews has reported for years on new and emerging pre-fabricated and 3D Printed Housing technologies.

Some reports have demonstrated that what looked cool, wasn’t even really available. Great looking animations, but no production or even a prototype to back it up.

AOL’s report, and the Ten-Fold Technologies website, say this design is different.

What they do is real – a working demo available now – and could be coming to a market near you in roughly the next year.

The base price is just under $130,000 for approximately 689-square-feet structures, which could be used for housing, events, medical clinics, offices or even camping shelters.


Images from Ten Fold Technologies website. No endorsement is implied. 

Optional features can include off-grid potential, bathing and kitchen facilities.


Solar panel adaption, images from Ten Fold Technologies website. More information is available on the videos posted.

The units are built in England, but are promising delivery in Europe or the U.S., and presumably Canada, soon.




Compare 10 Fold Technologies to the Container House, click the image to see pricing, and comparison to single section, residential style manufactured homes.

And – their designers say they are built to meet local code requirements, a claim that many ‘tiny houses’ can’t make.


Compare Ten Fold Technologies to our recent report on Blokable, click the image above to learn more.


While the Ten Fold Technologies boasts 8 minute setup and ease of a secondary move, do the math. For less than half the cost, one can get about double the space in a new residential style manufactured home. The home shown is by Sunshine Homes, Red Bay, AL and is built to Energy Star ™ standards. It would be available in about half of the U.S. Credits still from Inside MH video on

MHProNews will continue to track this and other industrialized housing trends too. ##

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Blokable – Making “Housing As Easy as Ordering A Car”

July 8th, 2017 Comments off

MeetBlockablePrefabsManufacturedModularHousingIndustryDailyBusinessNewsMHProNewsGeekWire introduced us today to Blockable, a Seattle, Washington based factory built housing operation led by a former Amazon manager.

GeekWire noted that, “According to an SEC filing, Blokable is looking to raise approximately $3 million and so far has brought in about $1.36 million. The document lists Jason Calacanis, an investor and entrepreneur known for the popular publishing site Weblogs that sold to AOL in 2005, as director.

Aaron Holm, Blokable’s CEO, declined to comment.”

DigitalTrends said, “When you work at Amazon, you learn about scaling your business in a hurry. Now, Aaron Holm, former Amazon product manager and burgeoning entrepreneur…”

Those kinds of statements merited a look at what this factory built housing startup was planning and doing.

Make Housing As Easy as Ordering A Car


Holm was reportedly interested in container housing (see our most recent reports on that trend, linked  and here).  He visited Detroit in 2015, and was “convinced that the only way to free up the housing market was by making housing that you can order and configure as easily as buying a car.”


As with many modular and prefab units, modules are craned into place, after they are assembled and moved to the job site.

Bockable’s website said, “To achieve this, we’d have to design a building system that could produce different lengths, achieve different square footage, and give customers the ability to create different designs, forms, and price points. The biggest need and where we could provide the most benefit to start was to enable developers to reduce the cost and complexity of building housing.”

Produced in Vancouver, Washington, the firm is looking for projects in a 1000 mile radius of their base.


Image credit of Blockable, by Digital Trends. The firm says it can currently do about 25 units a month, but also stresses that they are rapidly scalable. Think…Amazon manager.

DigitalTrends said there first few projects were focused on emergency housing shelters for the homeless.

The prefab modular housing units themselves are described this way.

The units the company aims to produce are aptly named “Bloks,” and are available in lengths from 18 feet to 38 feet. Customers will also be able to add basic and premium bathrooms and kitchens, as well as other modular additions like stairs, railings, and window units. The price per square foot is expected to range from $150 to $300. Finished units are estimated to cost between $25,000 and $100,000, depending on size.”


Compare this to the Blockable, above. To see this recent report on container housing, click here or the image above.

The price points are higher than some of the container housing stories we’ve done recently, such as the one linked here or here.  But these units seem to have more panache than many container designs boast.  

We’ll keep an eye on Blockable, and other industrialized housing trends too. ##

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Redefining Concept of Home Could Help Tackle Housing Crisis, Daly Examined

June 30th, 2017 Comments off

John Daly, photo credit, Much Rack, collage credit,

Americans aren’t alone in the quest for affordable housing.  John Daly, with the Irish Examiner lays out a vision of how “Redefining the concept of ‘home’ could help tackle the housing crisis.”

If Daly and his fellow Irishmen could compare and contrast what they are excited about with the modern manufactured homes available in the U.S., they might think at first blush it was blarney.

Americans should feel fortunate to have the HUD Code option, as you’ll soon see as Daly’s vision is examined.

Daly says, “With the housing crisis in Ireland and elsewhere across western society set to remain one of the major social issues of the early 21st century, the time to redefine the meaning of ‘home’ is clearly at hand.”

Since the late 1990s, the transformation of shipping containers into a variety of accommodation options has gone from quirky and eccentric into a viable source of alternative low-cost housing,” Daly writes.  The Daily Business News recently spotlighted American versions of container housing, at this link here.


Daly points to, “Project Ripple, a 2014 social housing project constructed from a 3.7sq m container was built on the grounds of Dublin’s Irish Museum of Modern Art over three days.” That would be equal to a spartan 39.8265 square feet, per Google’s calculator.

Daly notes that container housing is catching on here in the U.S. and down under, in Australia.

With an estimated 30 million unused shipping containers all around the world, a serviceable unit can be bought for €2,000, measuring 2.4m wide, 2.6m high, and either 6m or 12m longHigh-cube containers with increased ceiling height are priced up to €3,000,” he said.


Daly writes that “People are choosing to live in a different way, and innovation within the property market in Ireland has not kept pace. People are moving away from the notions of permanency or lifetime debt, and in a more mobile society, there is a need for flexible approaches to home ownership,” Carol Tallon with the Ripple Project said. This container photo and those that follow are credit to, and are provided under fair use guidelines.

A check on Project Ripple yielded the photos above and those that follow below on this page from the website. There you  can find the following.


While more costly than U.S. made HUD Code manufactured homes, these container units are less costly and faster to complete than on-site construction. Daly writes that, “Paul Harvey, director of property development for Travelodge, said: “The containers are fitted out to include everything we offer in the rooms at a traditionally built hotel. You simply won’t be able to tell the difference…While a traditional 100-bed hotel cost the firm £5m to build at the time, the new design came in at £4.5m, with construction reduced from 40 weeks to 30.” Irish Ripple Container House, SelfBuild.

While the initial aim of project RIPPLE was to come up with a low-cost model of housing that could be rolled out quickly and without the long lead-in time that traditional housing requires, it became clear that this approach contained its own unique challenges in Ireland. Our climate demands greater levels of insulation, and given the size of the container, it had to be external rather than internal,” states SelfBuild.

RippleContainerHouse, Interior1SelfBuildPostedDailyBusinessNewsModularPrefabManufacturedHomeProNews

Ripple Container House photo. About 320 square feet, much like the tiny houses being promoted in the U.S. and Canada. A U.S. 14×70 HUD Code manufactured home is nearly 3 times as spacious, for similar total dollars and less than half the cost per square foot.

Compare and Contrast the Costs with HUD Code Manufactured Home

RippleContainerHouse, Interior2SelfBuildPostedDailyBusinessNewsModularPrefabManufacturedHomeProNews

Daly says that other projects using containers have been started by others since the Ripple prototype was made. Ripple Container House photo. Looking from the ‘living area’ past the galley style kitchen to the beds.

The site then states, “The same home traditionally built would cost €55,000 but a 40ft shipping container can be converted into a fully-compliant home from €25,000 direct labour or €35,000 using a contractor.”

RippleContainerHouse, InteriorBeds3SelfBuildPostedDailyBusinessNewsModularPrefabManufacturedHomeProNews

Mom? Dad? Do you have any kids at home? Do you want some…privacy? Ripple Container House, about 320 square feet.

At today’s exchange rates, per Google calculator, that yields ‘site built’ cost would be $62,922.75 in U.S. dollars.  The contracted price for about 320 square feet (nominal 8’x40’ container) $40,042.28 in U.S. dollars.

As was previously reported on the Daily Business News

U.S. Census Bureau Manufactured Home Statistics

The average sales price of a single sectional manufactured home as of Dec. 2016, according to the Census Bureau, was $49,900. A 14×70 foot single section manufactured home is about 924 square feet – which is a typical model, although the 16 X 80 is a more popular size.  Those homes are made to stringent standards under the Department of Housing and Urban Development (HUD) Code for manufactured homes, which turned 41 earlier this month. Using the smaller 14×70 size to be conservative, that works out to be some $54.00 per square foot.”


Once you’ve spent some time in 320 square feet, imagine what life would be like when you moved into a 14×70 that is almost triple the floor space. Can you hear the family saying, ‘Man! This is LIVING!’ Photo credits are as shown.

That Ripple container house – as ‘cool’ as it looks to many in housing hungry Ireland and elsewhere – is about $125.13 per square foot.

The U.S. Army reportedly did a study some years ago to determine what was a good size home for a family of 4.  Sources say the answer was about 900 square feet.  That’s about the size of a single section 14×70.

Ireland? Americans? Are the facts speaking loud enough to hear them clearly? ## (News, Analysis)

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