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Crawl, Walk, Run – Monday Morning Manufactured Housing Marketing and Sales Meeting

July 16th, 2018 No comments

 

CrawlWalkRunMondayMorningManufacturedHousingMarketingSalesMeetingDailyBusinessNewsMHPronews

No good parent demands that an infant start to walk moments after they’re born. Development of motor skills and intellect takes time. The initial achievement for the normal baby is to learn to roll over, then to crawl, later that first step, walking, and finally a healthy child learns to run.

 

Once learned, the child doesn’t run or even walk constantly. Different activities are needed for different times. 

Once we learn to walk, we can still stumble and fall. Perfection is a goal, but it isn’t one we achieve in this life. That said, the standard should always be excellence.

BeAYardstickofQualitySomepeopleAren'tUsetoEnvironmentWherefExcellenceExpectedSteveJobsPhotoQuoteDailyBusinessnewsMHProNews

Failing to seek excellence hurt many manufactured housing in the 1990s, and it hurt numbers in the mobile home era of the business in the late 1960s and early 1970s. Let’s learn the lessons.

The D.R. Horton Homes story we spotlighted last week on the Daily Business News ought to be mandatory reading for every person that works in manufactured housing.  

Why?

Because it reminds us all that you can spend $300,000, $400,000 or more on a new residence, and that conventionally “site built” house can still have HUNDREDS of defects.

If you missed that D.R. Horton Homes story, the public version of that story is linked here. Link that version from social media. Show it to prospects, in the right way, and only at the right time.

The professional version of that D.R. Horton post is linked below, and should be read later for greater insights. This is a must for every pro, period, regardless of your job in MHVille.

Investors, Heartbroken Home Owners, Site Building Giant DR Horton, and Manufactured Housing

Note that we’ve made that point years before, when we video interviewed for MHLivingNews.com a conventional housing inspector. He spoke then about the problems he found with new homes that cost over $500,000, back at that time.  He told us then that he finds fewer errors in a manufactured home, than in conventional housing. Surprising?  

But regardless of the price, no house is perfect.

 

The High Cost of False Expectations 

The normal person who buys a car knows that it will require new tires, oil changes, brake jobs, and other maintenance.

In the RV business, initial quality is frankly an issue. Who says? Among others, a gent who used to do quite a lot of work for the RV industry, and is currently a vice president at the Manufactured Housing Institute (MHI). He told me that initial quality is an ongoing challenge for RVs.  Yet, RVs cost far more per square foot than the most expensive manufactured home on the market.

That MHI VP is not alone on the initial quality of RVs point. 

So it isn’t just site built houses. RVs, cars – or manufactured homes – that need service and adjustments.  They all do. These are facts. 

In coaching new or even seasoned sales people, the way to handle such issues is to set the right expectations as early on as reasonable with a given prospect. 

If a home being sold to a customer is an entry-level, VOG design (Vinyl over Gypsum, or wall boards that use batten strips), tell the customer at the right point and as early on as reasonable what to expect. Give them a $20 tool kit with the sale of the home, that includes an inexpensive claw hammer.

At the right time, which varies from prospect to prospect, explain that in transport, or as a house settles, that they may see some of those nails or staples pop out some, and that a batten strip can bow.   

Correcting the Record on Housing Affordability, Manufactured Home Shoppers, & MHI

Then, explain or show them how to tap that nail or staple back in.  You begin by telling them something like the following.

Can I give you a dose of reality for a few moments?” 

When they give you their ok, start with something like this.

Some of what I will share will sound negative, but facts are facts. The better you understand the facts, the happier you will be as a home owner.” 

Keep good eye contact. 

Consumer Reports, Fannie Mae, and Harvard University are among the third-party researchers that have cited for years the fact that a manufactured home can last as long as a conventional site-built housing.  That’s amazing isn’t it?  But that doesn’t mean that this or any other kind of home is perfect. ABC News is among the mainstream news media outlets that have said that giant conventional housing builders – like D.R. Horton Homes – may have hundreds of cosmetic or other defects, in a single house.”

Let that sink in for a beat or two, keep that eye contact, and then continue.

VOGEntryLevelManufacturedHomeManufacturedHomeLivingNewsPostedDailyBusienssNewsMHProNews

Manufactured housing produces build entry level homes, such as the one shown above, as well as residential style homes. Entry level homes often use VOG and batten strips. This is similar to entry level cars, cells, RVs, etc. Lower cost, less expensive finish. But that entry level manufactured home must still meet all of the safety, energy and construction standards established by HUD. That’s the beauty of manufactured housing! Satisfaction with manufactured home living is well established by both federal and private reports.

There are pluses and minuses to everything. In manufactured housing, you commonly see some models of homes that are lower in cost, which often use batten strips and VOG. VOG is a fine product. VOG allows you to clean the walls without painting them. VOG is Vinyl over Gypsum. So VOG is sheetrock with a covering, similar to the sheetrock without a covering used in site built or other homes, that gets tape and texture.”

Tape and texture can get stress cracks. That’s not as common in VOG. But with VOG, you may see nails or staples that pop out. That’s normal after transport, or if a home settles.” 

Some sellers promise the moon, and fail to deliver.”

“We’d rather tell you the truth, and then you will be happier because you will have the right expectations. If you don’t already have a tool kit, and when you buy a home from us, when you close, we’ll give you a basic tool kit with your home.  We will also show you just how simple it is to tap that nail or staple back in place. Is that fair enough?” 

I’ve sold, managed the sales of, and coached others to sell the same kinds of homes – high, medium and entry level – that you have. Thousands upon thousands of homes were sold the right way. We had stellar review from customers. 

But here’s a hidden payoff. At my own dealership which sold hundreds of homes a year before it was profitably sold, I never had even one retail consumer hire an attorney.

Think about it.  Not one letter from an attorney for a retail customer. We did have a dispute or two with others in business, but not with consumers. Instead, we had routine satisfaction and referrals. That satisfaction and those referrals came to us, by doing things the right way. 

A key part of that was setting the right expectation.  What we share, we know that it works, when you do it properly.

How do you achieve that level of customer satisfaction? There are several points, but one of them is by setting the right expectation on the front end. 

The reality is that customers will find out everything in time anyway. So, why not be up front about it? 

  • Which way will the customer respect you more?
  • Which way will bring you more business?
  • Which way will cost you customers later on in life? 

We have scores of simple tips that we teach and coach clients on that result in higher satisfaction, more sales, and more referrals.

We also have sophisticated recruiting, marketing, and sales systems that perform in manufactured housing. By performance, I mean systems that when properly used are proven to attract and sell more customers who can stroke the check, or who can qualify for most any kind of good financing. 

The bottom line is simple, yet profound. “Do for others as you would have them do for you.” A Jewish Carpenter named Jesus said that, and if it was good enough for that home builder, it’s more than good enough for you and me.  

Should every plant and production center strive to do the best job they can for their price points?  

Absolutely.

 MyJobIsNotToBeEasyonPeopleMyJobistoMakeThemBetterSteveJobsQuotePhotoDailyBusinessNewsMhproNews

But be realistic. That $300,000 and up D.R. Horton Homes that ABC News spotlighted isn’t a one off. There are a number of websites and other mainstream news stories that reflect complaints against site-builders.

So, why don’t they have the image issues that manufactured housing does?

We’ll look at that question another time, but for now, you focus on setting the right expectations.

 

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Before Lou Holtz coached at Note Dame, he coached at Arkansas. In the 1978 Orange Bowl on January 2, 1978, featuring the Arkansas Razorbacks against the heavily-favored Oklahoma Sooners. The sixth-ranked Razorbacks were 10–1, but were heavy underdogs to the #2 Sooners. Holtz benched two of his best players before the game, for a rules violation. People thought he was crazy. Holtz’s team still pulled off a stunning upset win.  Holtz practiced what he preached.

Treat that customer as you’d want them to treat you. When you do, something almost like magic happens.

You’ll rarely regret it if you routinely tell the truth in an effective, and compelling way. Need more sales? Got a budget for marketing, sales, and coaching? Call or message to learn more. The ROI is terrific for marketing and sales done properly. ## (Coaching tips, marketing, sales, management, commentary, and analysis.)

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Office 863-213-4090 |Connect on LinkedIn:

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City Fighting to KEEP Dozens of Manufactured Home Communities

July 13th, 2018 No comments

 

CityPortlandORFightingtoKeepManufacturedHomeCommunitiesNotMobileHomeParksDailyBusinessNewsMHproNews 

We’re thrilled that it passed this first hurdle,” said Cameron Herrington to the Portland Tribune.  Herrington is the “anti-displacement coordinator for Living Cully,” which is described as a coalition of nonprofits campaigning to create the new protections for residents.

 

In 2016, the Portland Housing Bureau worked with a few nonprofits to buy Oak Leaf Mobile Home Park in Cully to prevent it from being sold to a developer. Despite that small victory for affordable housing advocates, the number of mobile home parks in the city has shrunk from 62 to 56 in the past two years, according to PSC’s website,” said Oregon Live.

The Portland City Council will now consider a proposal to create a “new manufactured home park zone for about 56 of the city’s mobile and manufactured home” communities.  The goal is to keep communities from being sold by their owners for redevelopment “for other, more lucrative uses and allow more stability for some 3,000 families,” said the Portland Tribune.The new zone was endorsed Tuesday by the Planning and Sustainability Commission in a 7-2 vote, sending the idea to the City Council for final vetting and approval.”

PortlandORLiveManufacturedHomeCommunityOlderMobileHomeManufacturedHomeInPhotoDailyBusinessNewsMHproNews

Portland OR is mulling legislation that’s cleared its first hurdle. If passed, it would make it more difficult for exisitng manufactured home communities to be sold for redevelopment.

So even as some cities and towns in the U.S. are fighting to close MH Communities, others are seeking ways to preserve them as a smart option for affordable housing.

Those manufactured home communities “provide some of the most affordable housing in Portland,” said Herrington, per OL.Certainly, the most affordable private market housing in the city.”

The battle for preservation vs. allowing property owners to sell as the law allows played out in the comments posted by readers.

Laura Hallett, the on-site manager at Arbor Park – who explained that she does not speak on behalf of the community’s owners, worries that when owners need higher profits, they will raise rents, making it a high-end property, said Oregon Live.

But that isn’t the message that the owners of the community are promoting with their YouTube video.

 

 

The video candidly admits to a significant rise in site fees after the new owners took over, but also stresses the improvements that have improved living conditions, and made it a far nicer place to live.

MHCs and Rent Control – Cure or Cause for Affordable Housing Crisis?

The dynamics of community ownership in areas where prices are rising are complex.  Many of the solutions that local jurisdictions seek – like rent control – actually makes the problem of sustaining affordable housing worse.

Rent Control in Manufactured Home Communities Inhibits New Development

What is certain is that addressing land-use, resident tenure, and property owners rights is an ongoing battle that routinely arises in various parts of the U.S. So the plan in Portland will have forces on both sides, for and against, lining up for the next round of the struggle.  For more details, see linked stories. “We Provide, You Decide.”  © ## (News, analysis and commentary.)

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“Unconstitutional Taking,” “Gentrification on Trial” in Recent Oak Hill Manufactured Home Community Ruling

Hundreds of New Manufactured Home Communities Opened, But How Many Have Closed? Industry Research Result$

 

“Why Advocates Need to Rethink Manufactured Home Quality,” Harvard, GSE, Genz, “High Satisfaction”

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Friday the 13th, Mobile Homes, Fires, Tornado Magnets and the 2020 U.S. Census

July 13th, 2018 No comments
Friday13thMobileHomesFiresTornadoMagnetsandthe2020U.S.CensusManufacturedHousingIndustryDailyBusinessNewsMHpronews

What if the HUD Code or ANSI labels are missing? Or what if it is a pre-HUD Code mobile home? How will the media report this? 

It’s what award-winning manufactured home industry professional Marty Lavin, speaking tongue in cheek, called the industry’s “other image campaign.”

 

It’s what Darren Krolewski, now Co-President of MHVillage, said is part of the ongoing wave of bad news in mainstream media about “mobile homes” that seems to outweigh the good news about manufactured housing.

Among the most common mainstream news items related to factory-built homes in America are stories about mobile homes that catch fire.

Some mainstream news items are stories about arson. Others are kitchen fires, or the cause of the blaze may have been a careless smoker. But whatever the cause, because of the nomenclature issue with mainstream media, the false impression is left that manufactured homes are more susceptible to fire than conventional housing.

Another common local news topic, especially after the start of the tornado and hurricane seasons, are windstorms and “mobile homes.”

Because of the internet, every local story is carried globally. That means that people throughout the U.S. that are researching or shopping for a home, get the false impression that caused Ohio’s Governor John Kasich to mistakenly target manufactured housing for fire hazards.

While the Ohio Manufactured Homes Association (OMHA), and their state’s resident group lost that battle, the OMHA’s routine push-back may have been a factor in rising new manufactured home shipments there, when two other states in their region are seeing declining new manufactured home shipments.

Alabama and Florida are among the state associations that have pushed-back on the problematic narrative of “mobile homes,” manufactured homes, and windstorms.

ProperDefinitionsMobileHomeManufacturedHomeOrTrailerHOuseCivirlRightsPublicPolicy&ValuesIssuesSunshineHomesDailyBusinessNewsMHproNews550x315

How many know that manufactured homes are as safe as a conventional house? It’s older mobile homes that routinely create problematic news. Which is why both data collection and nomenclature are key issues to advance manufactured housing education, which will boost sales naturally, Fixing the Census on this issue can help. 

 

The Common Denominators, Root Issues?

What are the common denominators in these vexing mainstream news stories?

Two factors, one is nomenclature/accurate data. That challenge should be tackled at both the local market – the state level, and nationally – as our recent Daily Business News article spotlighted at the link below. As with any linked article, that can be read later for greater depth of understanding and more related facts.

Proper Definitions, Mobile Home, Manufactured Home, or Trailer House – Civil Rights, Respect, Public Policy, & Value Issues

 

But the other is an issue of data collection. That’s where the U.S. Census Bureau comes in.

The Census Bureau provides often useful data for manufactured housing, because it reveals the substantial price savings over conventional construction.

But the flip side of the Census Bureau is what storm researchers have told MHProNews and MHLivingNews.

The Census Bureau’s database needs to collect accurate counts of how many manufactured home are in use, as well as how many pre-HUD Code mobile homes are in use.

NPR-Tornado Hits Mobile Home, Fact Check-Why Terminology Matters to Manufactured Housing Industry, Home Owners, Weather, News Pros

Doing that, say storm researchers, would aid them in their impact models, which currently – and unfairly – lump pre-HUD Code mobile homes in with post June, 15, 1976 built HUD Code manufactured homes.

Letters to congressional representatives, U.S. Senators and other public officials asking for this bureaucratic change is long overdue, and a necessary common-sense step that would arguably save taxpayer dollars over time.  Why?  Because more manufactured home sales would arguably reduce the numbers of subsidized housing units needed.

Having the Census Bureau make a change in their data collection is an example of an issue that is ideally handled by state or national post-production associations. So those who are members of such groups should be asking them to engage in this.

It is a fact that more mobile homes burn more than manufactured homes.  More pre-HUD Code mobile homes blow away than manufactured homes. The success of the quality and safety of the HUD Code is undermined by poor data, and poor nomenclature.

Keeping the Home Fires from Burning: Fire Safety and the Modern Manufactured Home

The solution is good information and media engagement.

That requires pro-active efforts now to make this part of the rapidly-approaching 2020 Census. It is an opportunity for associations to do what Nathan Smith said is necessary, namely, to be pro-active.

On this Friday the 13th, its an apt time to change decades of often avoidable misfortune into potentially millions of more new manufactured home sales, all by taking common sense steps now. Each manufactured home professional, advocate, and investor is either part of the solution, or part of the problem. “We Provide, You Decide.” © ## (News, analysis and commentary.)

 

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Proper Definitions, Mobile Home, Manufactured Home, or Trailer House – Civil Rights, Respect, Public Policy, & Value Issues

 

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Manufactured and Modular Housing Factoids, and Profitable Analysis

July 12th, 2018 No comments
ManufacturedModularHOusingFactoidsAndProfitableAanlysisDailyBusinessNewsModularprefabManufacturedHomeProNews

Modular home photo, from MBI website. Modular home building saves time and money over conventional housing, but tends to be less savings that HUD Code manufactured homes yields for a similar size home.

Tom Hardiman with the Modular Home Builders Association (Modular Building Institute) thoughtfully confirmed for MHProNews the data on shipments of new modular homes cited by the recent Harvard State of the Nation’s Housing in 2018 Report.

 

TomHardimanModularBuildingInstituteBisnow-postedDailyBusinessnewsModularManufacturedHousingIndustryNews_001

Tom Hardiman, Modular Building Institute, credit, Bisnow.

Accuracy in information are important for all aspects of factory home building. 

The new Daily Business News report on D.R. Horton is designed for professionals, as opposed to the general public. 

What’s more useful for the home shopper is the MHLivingNews report on D.R. Horton, that’s linked here or further below.  Notice that the kitchen models shown are from a range of HUD Code builders, including one that’s never been a client or sponsor.

You can search high or low, and still have a hard time finding a place where either MHProNews or MHLivingNews has undermined the quality of any federally certified HUD Code manufactured home.

We advocate against that ever being done.

 

We do compare cost, politics, policies, or other factors that have no connection to the quality of a builders’ homes.

 

When this writer owned a record setting MH retail center, or in the ongoing work we do with factory-built home industry clients in:

   coaching,

   videos,

   websites,

   training,

  • recruiting,

   or inspirational speaking,

we never encouraged blasting a competitor for the quality of their homes. It’s a foolish strategy for those who do. Doing that also undermines the logic of why HUD Code manufactured homes.

Have you ever noticed that MHARR seems to have a similar policy? I’ve never asked, but over a decade of observation tells me that MHARR doesn’t talk about any builder’s homes. Rather, they stick with policies and related discussions. Critiquing an association is different than critiquing the quality of a builder.

That said, we do encourage strict, factual comparisons to site built housing options.

The secret sauce for manufactured housing sales advancement is education. Professionals need to be educated. Home seekers need more education too.

 

 

Another part of the secret sauce for manufactured home success is the right kind of analysis and comparisons. Trade media can open doors that a business can’t as readily.

The more expert the trade media, the more reliable the research, the more readers can count on what they see and view.   

Every other major industry you can think of has trade media.

It is common in other industries, that trade media reports problems, and does analysis, as well as successes.

 

QuestionMarksManufacturedHOusingINdustryDailyBusinessNewsMHproNews

 

Ask Yourself This…

Stop and think. Which would YOU believe or trust more:

   An automotive, travel or tech trade site that praised everything, and never critiqued anything?

   Or would you find those tech, auto, or travel media that candidly critiqued and reported on issues, so that you can be better informed?

Isn’t the obvious answer the second option?

We’ve said on MHProNews for years that every publication in MH that has an audience has some value.

But are those that won’t honestly analyze the clearly failed “leadership” that has caused manufactured homes to be at such a relatively low level of acceptance helping or enabling the industry to make needed course corrections?

 

We Take It Too

We get a steady steam of reader comments and feedback. They range from cheers to sneers. We consider comments from readers. Everyone likes praise. But we carefully consider critical comments. What do they tell us?

It’s all part of our own reality check.

 

CritiqueHighlyVisibleEcnouragesIndividu8alsRaiseStandardsDavidDidauQuoteMastheadBlogManufacuredHousingIndustryMHProNews

Critiques, properly understood, are a way of improving performance. Every business, every sports team which aims to win does evaluations, which are a critique. “We Provide, You Decide.”

The D.R.Horton report on MHLivingNews carries the added weight of being the industry’s top publicly focused trade media.

Exposé! Heartbroken Conventional Housing Buyers? Dare to Compare Site Built with Modern Manufactured Homes

Consider sharing links to that with the general public. Consider sharing the links to the Daily Business News, and this analysis, with peers, colleagues and other professionals.  Note that many of the same points, other than HUD Code home related items, apply to modular homes. Rephrased, the quality of modular or manufactured homes will both routinely be better than what is found in conventional, site building. Not a slam, just an evidence based reality that the D.R. Horton story exemplifies. 

That’s “News Through the Lens of Manufactured Homes, and Factory Built Housing.” © On MHProNews,We Provide, You Decide.” © ## (News, analysis, and commentary.)

Footnote 1: The expression by Jim Reitzner is a generic statement periodically used by that manufactured home industry professional that seems to fit this topic; but bit should not be construed as a direct quote by him given for this column.

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Publisher and industry consultant, L. A. “Tony” Kovach.

By L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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Proper Definitions, Mobile Home, Manufactured Home, or Trailer House – Civil Rights, Respect, Public Policy, & Value Issues

July 11th, 2018 No comments

 

ProperDefinitionsMobileHomeManufacturedHomeOrTrailerHOuseCivirlRightsPublicPolicy&ValuesIssuesSunshineHomesDailyBusinessNewsMHproNews550x315

What other industry that has existed for over 40 years, and still struggles with the proper terminology about its product?

 

Have you ever heard of anyone use the term crank phone with a land-line,’ when describing a modern smart phone?

Or who calls a modern E-Class Mercedes by the name, ‘Model T?’

EvolutoinCrankBagCellSmartPhonesDailyBusinessNewsMHProNews

Those are a little like what the manufactured housing industry has allowed to happen for far too many decades, when the industry accepts terms like ‘mobile home,’ or worse, ‘trailer house in a trailer park’ when it comes to manufactured homes and the industry’s land-lease communities.

2018-07-11_1237GoogleProblematicDefintionofManufacturedHomeDailyBusinessNewsMHProNews

What other major industry has this kind of terminology problem?

Earlier today, a simple Google search revealed the “definition”  shown above.  This has issue has ripple effects for home owners, those considering a manufactured home, and all others too.

 

“Home Sweet Home” – Assistant Mayor Wants to End Housing Choice Stigma

Examples of what educated Americans who own a manufactured home, including an assistant mayor, have had to say about this subject are linked above and below.

Taking on the Trash Talk! Are People Defined by their Housing Choice? Video, Photos

If you think it doesn’t matter, then you haven’t talked to, or read enough, articles and interviews with manufactured home (MH) owners.  For years, a common refrain has  been that manufactured home owners don’t want to have their home called a “trailer,” or have their community called a “trailer park,” because it makes them feel like “trailer trash.” So why – 42 years after the HUD Code created manufactured housing – does this nomenclature problem persist?

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

Make a habit of using the correct terminology.

TerminologyNomenclatureMobileHomeManufacturedHOmeModularHomeTrailerHouseHarvardUniversityDailyBusinessNewsMHProNewsManufacturedfHomeLivingNews

The above arn’t a perfect set of definitions, but it is clarifying. It is a matter of law, not opinion, what is or is not a manufactured home. Ditto the example below, from the National Fire Protection Association.

manufacturedhomeNotMotorHomeNotTrailerNotMobileHome-NFPA-FARreportOnManufacturedHousingFires-posted-MHLiivingNews-com-

Again, not perfect, but clarifying.

 

“Economic Racism”

The publishers of MHProNews – almost alone in the MH industry, in conjunction with our sister-site, MHLivingNews and a few industry voices – has periodically tackled this topic for years, as the linked articles reflect.

ItsAsWrongtoUseNWordToDescribeBlackAsUseTWordTodescribeManufacturedHomeRevDonaldTyeJr.ManufacturedHousingNotT-railerNotNword

Isn’t what Donald Tye Jr said part of the antidote to the t-word issue?

The last Foremost survey indicates that the use of the term “trailer” and “mobile home” are on the rise, so those of you that follow the news are not imagining that the proper terms – manufactured home, or manufactured housing – aren’t growing.

We’ve asked industry voices to sound off on this issue from time to time.  Some examples of what industry pros have said, past and present, are found below.

TerminologyMattersBecausetheTerminologyDescribestheConstructionStandardsHomeBuiltToSteveDukeLMHAaMHLivingNewsMHProNewsBiggerPocketsSunshineHomesRedBayAL

PublishingHandPickedInformationCanBeWorsefortheImpressionItMakesOnManufacturedHomesandOurIndustryThanStatingEntirelyFalseInfo-BradLovinNCMHA

 

While Frank Rolfe has admitted on stage to contradicting himself on this issue, even he knows that the terminology matters, but he is correct that this is association work that should be done.

Because the video below makes that point, though we’d argue that the shrewd move long-term view is to routinely use the correct terminology.

 

 

The Media has Responsibility, but So Does the Industry’s Members

We’ve brought the topic periodically to the attention of the Arlington, VA based Manufactured Housing Institute (MHI) for years, as have others.

We’ve also asked several mainstream publishers and news outlets if MHI has followed up with them, questioning their improper use of terminology, data, or other issues.

Thus far, not a single publication or news source has answered that affirmatively.  Rephrasing, MHI routinely fails to address the terminology issue. It fits the hit that Frank Rolfe laid on them for not defending the industry, and its image.

Keep in mind, MHI are the ones for the multi-million dollar budget for this task.  It was part of what MHI’s ‘leadership’ said would occur before they brought on board their first – and now, reportedly second – public relations professional.

 

So, we asked Mark Weiss at MHARR, his thoughts on this topic of terminology.  He said the following, which is followed by what U.S. Legal says about the issue, and what some select quotes from the Code of Ethics from the Society of Professional Journalism (SPJ).

The definition of “manufactured home” in our federal law, as well as all of the other statutorily-defined terms, is extremely important to the industry and consumers as well.  That term or “manufactured housing” distinguishes federally-regulated manufactured homes, which are subject to uniform, binding, preemptive federal construction and safety standards,” said Mark Weiss, J.D., President and CEO of the Manufactured Housing Association for Regulatory Reform (MHARR).

He said, “A manufactured home is the only federally regulated construction standard, which makes them unique from other types of structures that are either not federally-regulated, or not regulated at all, or are not designed or intended for use as a “dwelling.”

The use of any other term, by either uninformed or deliberately maligning media, academics, industry critics, or others, is not only inaccurate, but a disservice to the public,” per Weiss. “The deliberate misuse of terminology can also be offensive to the millions who proudly own a manufactured home, or the tens of thousands who work in our industry.”

Insofar as production is regulated at the federal level, under a law that specifically uses and defines the term “manufactured housing,” this is more often a post-production issue that needs to be addressed and fought by those who deal directly with the public,” said Weiss to MHProNews. “At that post-product level, it is vital to make sure that today’s manufactured homes are not confused with other types of structures that offer lower-quality, lower levels of safety, or are otherwise misrepresented to the public and/or government entities.”

TheDeliberateMisueofTerminologyCanBeOffensivetoMillionsWhoProudlyOwnAManufacturedhomeOrThousandsinourIndustryMarkWeissMHARRMHproNews575

 

USLegalManufacturedHousingIndustryDailyBusinessNewsMHProNews

What does U.S. Legal Say?

Here below is an extended quote from U.S. Legal about the legal definition of manufactured homes.

Manufactured Home Law and Legal Definition

The Manufactured Housing program is a national program established to protect the health and safety of the owners of manufactured (mobile) homes. Under the program HUD issues, monitors, and enforces federal manufactured home construction and safety standards. HUD’s authority is granted under The National Manufactured Housing Construction and Safety Standards Act of 1974, 42 U.S.C. 5401 et seq.; 24 CFR Part 3280 and Part 3282.

A manufactured home is defined by the regulations of the Department of Housing and Urban Development (HUD) as housing that is essentially ready for occupancy upon leaving the factory and being transported to a building site. Other factory build homes, that require a significant amount of construction on site before they are ready for occupancy do not fall under the HUD definition. The following is a portion of a federal statute defining manufactured homes:

“Manufactured home” means a structure, transportable in one or more sections, which, in the traveling mode, is eight body feet or more in width or forty body feet or more in length, or, when erected on site, is three hundred twenty or more square feet, and which is built on a permanent chassis and designed to be used as a dwelling with or without a permanent foundation when connected to the required utilities, and includes the plumbing, heating, air-conditioning, and electrical systems contained therein; except that such term shall include any structure which meets all the requirements of this paragraph except the size requirements and with respect to which the manufacturer voluntarily files a certification required by the Secretary and complies with the standards established under this chapter

All of these quotes and sources should convince any journalist that this isn’t an optional matter.

SPJSocietyofProfessionalJournalistsSPJCodeoEthicsMHProNews

Society of Professional Journalism, Code of Ethics: Select Quotes:

Ethical journalism should be accurate and fair,” said the Society of Professional Journalism (SPJ). “Journalists should be honest and courageous in gathering, reporting and interpreting information.

Journalists should:

There’s more, but those above serve to prove the point for serious writers, journalists, producers, and editors.

Accuracy matters. Rarely can one point to as common a misuse of terminology occurs.

NewspapersNewsPeoplePxManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

MHI arguably ought to be pushed, shamed and/or otherwise prompted into doing what it’s leaders promised with regards to engaging the media on each and every problematic story.

Isn’t this terminology and media engagement issues yet another example of the alleged failures by MHI to serve the industry’s obvious needs?  Shouldn’t the array of industry voices,  including several of their past or current own members, as well as those outside of their membership, be considered and cause MHI to act to pro-actively address this problem?

While other issues, like regulations, zoning, financing and the like matter, few others could be as useful as getting the mainstream media and third-party researchers to simply use the correct terminology, and accurate information.

It should be part of the mantra of every good post-production entity. Doing so would in time rally manufactured homeowners.  Accurate information and nomenclature could accomplish more over time do than a multi-million dollar campaign could accomplish.

But the media’s and academia’s role in giving the proper respect to manufactured home owners is important.

 

 

Some of the reasons to respects, and support, manufactured home owners and the industry are outlined in the article linked above.  That linked article above is useful, because it is on a mainstream media site. You can share that and MHLivingNews.com with those who just ‘don’t get it’ about manufactured housing.

Nothing is changed until it is challenged. Knowledge is power, but more so, whenever it is properly shared. “We Provide, You Decide.” © ## (News, analysis and commentary.)

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Related Reports:

UltimateManufacturedHousingFactsDataInfographicNotMobileHomeTrailerHouseManufacturedHomeLivingNews

For sharing this information with those outside of manufactured housing, please use the link below. Thank you. https://www.manufacturedhomelivingnews.com/the-ultimate-manufactured-home-industry-fact-data-and-insights-bullets-plus-at-a-glance-infographic/

 

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How Warren Buffett Built Berkshire Hathaway Investment Empire, Infographic

July 11th, 2018 No comments

WarrenBuffettBerkshireHathawayEmpireBuildingInfographicVisualCapitalistLogoManufactuedHousingIndustryDailyBusinessNewsMHProNews550x315

Wheat and chaff.  Everyone, and any organization that one cares to study, will have good and ill to be found.  The wheat from Warren Buffett can include his understanding of the need for long-term investing in common sense arenas that have an endurable competitive advantage. The chaff could be could include his support for candidates that run left instead of right, and debatably monopolistic tendencies.

 

Visual Capitalist, in a release to the Daily Business News, spotlighted this insightful infographic by Finder of Warren Buffett’s investment philosophy, and its broad brush origins.

Manufactured Home (MH) Industry professionals know that Clayton Homes, 21st Mortgage, Vanderbilt Mortgage and Finance (VMF), Shaw Industries, and a raft of other companies with interests and ties to manufactured housing are owned by Berkshire.

MH professional veterans that follow the Daily Business News closely also know that Buffett has a sizable stake in Wells Fargo, which makes loans on manufactured home land-lease communities, and on single-family manufactured home land/home mortgage loans. So, the three biggest lender, per HMDA data are owned or have a serious tie to Buffett’s Berkshire.

Berkshire brands in turn has significant influence and/or control over dozens of state associations, and the Manufactured Housing Institute (MHI).

The infographic below does a pretty good job of summarizing key points that Buffett used  to make his penetration into manufactured housing.  Readers should keep in mind that with some companies, Buffett’s Berkshire buys the entire operation, which is what he did with Clayton Homes.  In the section of the infographic below, “Protect yourself from Mr. Market” is a euphemism for the Buffett strategic moat. More on that in the linked articles and videos, which include Buffett, further below.

BuffettInvestmentPhiilsophyBerkhireBuffettINvestmentPhilosophyDailyBusinessNewsMHproNews

With Wells Fargo, he keeps a level of stocks that are modestly below the Fed’s 10 percent limit. He holds large stakes in Apple and Coke Cola.

After the infographic, there will be some links to articles about Berkshire and manufactured housing.

WarrenBuffettEmpireHowItWasBuiltPrinciplesPracticesVisualCapitalistFinderMHProNewsLogo595x10433

To see a full size version of this infographic click here, or the image above.

Keep in mind, several of these principles can be applied without any arguably problematic monopolistic concepts being applied.  The reported move by SoftBank into backing modular Katerra is a reminder that factory built housing could be a magnet for the hundreds of billions pouring into the U.S. since the tax cut bill passed.

Billion Dollar Startup Modular Builder, Using Robotics, Could Soon Rival Clayton Homes’ Total Sales

ClaytonHomesSkylineChampionCavcoIndustriesBalanceofIndustryManufacturedHousingIndustryConsolidationGraphicPieChartMHProNews

Graphic by MHProNews, using information provided by each corporation, or named entities.

 

Clayton Homes, Top 25 Manufactured Housing Industry Report, Trend Lines

So, while Clayton now has a head start due to the application of Buffett’s “moat,” the multi-trillion dollar housing market is so big, that it could tempt even more rivals into the space. With a significant body of third-party research that demonstrates the quality of HUD Code manufactured homes, and with some 8.3 million housing units needed, per the National Association of Realtors, the right approach and long-term investment philosophy could spark serious competition for Berkshire at some point in the future.

“Why Advocates Need to Rethink Manufactured Home Quality,” Harvard, GSE, Genz, “High Satisfaction”

Berkshire Hathaway is one of the publicly trade stocks connected to manufactured housing that is tracked by the Daily Business News, with last night’s closing numbers found here. ## (News, analysis and commentary.)

 

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Related Reports:

Best Warren Buffett, Kevin Clayton, Clayton Homes, Berkshire Hathaway Annual Meeting, Competition, and “the Moat” Video Collection

Only 3 Options – the Elephant in the Room

Progressive “Nation” Reports on Monopolies Cites Buffett, Clayton, Others – MH Industry Impact?

Urban Institute Ask for Correction in Analysis of their Manufactured Housing Research, “Follow the Facts,” “Follow the Money”

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

MoatCastleBuffettBerkshireClaytonHomes21stMortgageVanderbiltMortgageManufacturedHousingIndustryDailyBusinessNewsMHProNews550x305

http://www.mhpronews.com/daily-business-news/seattle-times-federal-investigations-berkshire-hathaways-clayton-homes-gurufocus-spotlights-buffetts-claytons-unethical-monopolistic-moat/

“Take the MH Advantage Challenge – Can You Tell the Difference?” Fisk of Sarah Edelman, Director of Duty to Serve, Single-Family Mortgage Business for Fannie Mae

 

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“RESTORING THE RULE OF LAW TO MANUFACTURED HOUSING REGULATION” – MH Leader Call to Action

July 10th, 2018 No comments

RestoringRuleOfLawManufacturedHousingRegulationDailyBusinessNewsMHProNews550

The rule of law, and the supremacy of law over the arbitrary whims of individuals who happen to wield government power, was a profound concern for the founders who debated and developed the Constitution of the United States. For over two centuries, legal scholars have pointed to the primacy of the “rule of law” in the system of limited government and defined powers established by the Constitution, stating, for example: “The rule of law may be the most significant and influential accomplishment of Western constitutional thinking. The very meaning and structure of our Constitution embody this principle. Nowhere expressed yet evident throughout the Constitution, this bedrock concept is the first principle on which the American legal and political system was built.”

   Mark Weiss, J.D., President and CEO of the Manufactured Housing Association for Regulatory Reform (MHARR).

 

 

MarkWeissJDPresidentCEOManufacturedHousingAssocRegulatoryReformDailyBusinessNewsMHProNewsFor too long, though, the rule of law, as envisioned by the nation’s founders, has been undermined, ignored, or bypassed by the so-called “Fourth Branch” of government – the permanent, overgrown and largely unaccountable bureaucracy that has ballooned within the federal government, often in concert with overpaid and largely unaccountable government contractors,” said Weiss in a MHARR release to the Daily Business News. 

While this is a major socio-political issue with ramifications that extend far beyond the scope of this column, federally-regulated manufactured housing faces challenges of its own regarding the rule of law, and with a new Administration – with a new regulatory philosophy — now in place, there is no time like the present to clearly address this issue within the unique context of manufactured housing regulation,” said Weiss.

In the manufactured housing arena, the most fundamental expression of the primacy of the rule of law is the Manufactured Housing Improvement Act of 2000,” Weiss said

It’s a theme that MHARR, and editorially MHProNews, have held for years. 

Indeed, the 2000 reform law is a direct outgrowth of – and a direct congressional response to and remedy for – administrative abuses that had piled-up within the federal manufactured housing program over the first quarter-century of its existence. These included, but by no means were limited to:

 

(1) de facto rulemaking by “interpretation;”

(2) circumventing, evading, or ignoring notice and comment requirements;

(3) abuses of the “Interpretive Bulletin” process;

(4) closed-door standards development activity;

(5) non-consensus standards development;

(6) contracting abuses resulting in a non-competitive, de facto “sole-source” program monitoring contract, the same monitoring contractor for the (now) entire 40-year-plus history of the program, and the delegation of governmental power to an unaccountable private entity; and

(7) activity to subvert the operation and objectivity of the former Manufactured Housing Advisory Council, and a host of other actions that undermined the basic fairness, reasonableness and, ultimately, legitimacy of the federal manufactured housing program.   

Weiss, an attorney known for being detail-oriented, got into the weeds in his analysis. 

He also commented on the “Deep State” style “subversion” of the HUD Code program. 

Just as importantly, through nearly every step of this decade-plus subversion of the 2000 reform law, “deep state” regulators at HUD have been aided and abetted by “institutional” program contractors – i.e., de facto sole-source contractors, such as the program monitoring contractor – which constitute a “deep state” of their very own, wielding unlawfully-delegated and largely unaccountable governmental power, together with a built-in incentive to continually expand both the scope and cost of regulation, thereby increasing their own power and influence and, not surprisingly, their contract revenues,” stated Weiss, adding that “This needless regulatory expansion, in itself, has excluded hundreds-of-thousands of Americans from the benefits of manufactured home ownership, based on studies conducted by the National Association of Home Builders (NAHB), and has unnecessarily slowed and stunted the industry’s recovery from its modern production low in 2009, disproportionately harming smaller industry businesses.  Nor does the industry itself escape part of the blame for this activity, as far too many of its largest corporate conglomerates – and their representatives — have provided protection and “cover” for the HUD status quo and program “leaders” who have gone to extraordinary lengths to undermine the most important elements of the 2000 reform law.” 

MostMenAppearnNeverConsideredWhatHouseIsNeedlesslyPoorAllTheirLivesHenryDavidThoreauManufacturedHomeLivingNews

For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here.

The change in presidential administrations, however, has opened the door to potential remedies for this fundamentally lawless regulatory activity. In particular, the Trump Administration’s “top-to-bottom” review of HUD’s manufactured housing regulations and “regulatory activities,” under Executive Orders 13771 (“Reducing Regulation and Controlling Regulatory Costs”) and 13777 (“Enforcing the Regulatory Reform Agenda”) provides a viable basis for action to repeal both the 2010 HUD interpretive rule and the slew of “field guidance” and other sub-regulatory mandates issued by HUD based on the Department’s unlawful construction of section 604(b)(6),” wrote Weiss.    

And indeed, MHARR in its February 20, 2018 regulatory review comments to HUD, specifically urged the program to return to the rule of law, through the withdrawal of the 2010 interpretive rule and all of the program’s sub-regulatory mandates issued without MHCC consideration and notice and comment rulemaking.” 

This effort…received a major boost when the U.S. Department of Justice notified federal agencies, through memoranda issued on November 16, 2017 and January 25, 2018 that it would no longer enforce administrative “guidance” documents issued without notice and comment rulemaking.  In part, the Justice Department stated: “Guidance documents cannot create biding requirements that do not already exist by statute or regulation.  Accordingly … the [Justice] Department may not use its enforcement authority to effectively convert agency guidance documents into binding rules.  Likewise, Department litigators may not use noncompliance with guidance documents as a basis for proving violations of applicable law…” said MHARR’s president.

For the full, unedited MHARR release, please click here. “We Provide, You Decide.”  © ## (News, analysis, and commentary.)

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Related Reports:

“Why Advocates Need to Rethink Manufactured Home Quality,” Harvard, GSE, Genz, “High Satisfaction”

 

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“Unconstitutional Taking,” “Gentrification on Trial” in Recent Oak Hill Manufactured Home Community Ruling

July 9th, 2018 No comments

 

UnconstitutionalTakingGentrificationOnTrialRecentOakHillManufacturedHomeCommunityWik8RulingDailyBusinessNewsMHProNews

Easy doesn’t pay well.”

– John Bostick, Sunshine Homes

 

In this present crisis, government is not the solution to our problem; government is the problem. From time to time we’ve been tempted to believe that society has become too complex to be managed by self-rule, that government by an elite group is superior to government for, by, and of the people. Well, if no one among us is capable of governing himself, then who among us has the capacity to govern someone else? All of us together, in and out of government, must bear the burden. The solutions we seek must be equitable, with no one group singled out to pay a higher price.”

– Ronald Reagan, Presidential Inaugural Address, Jan 20,1981.  

 

The Oak Hill Mobile Home Park in Iowa had been in Mark Ogden´s family for four decades before it ran into trouble with city authorities, who tried to have it shut it down, citing zoning violations,” said the Thomson Reuters Foundation to the Daily Business News via a news release dated July 5, 2018. 

The long struggle with city officials began in 2014.

AttorneyJamesENervigBrickGengryPCPhotoOgdenOakHillCommunityCaseManufacturedHOusingIndustryDailyBusinessNewsMHProNewsThat set up a legal battle between Ogden and the city of Des Moines that finally reached the Iowa supreme court, where in March, seven judges unanimously found in his favor.”

This case placed gentrification on trial for the first time,” said Ogden’s attorney James E. Nervig.

The Ogden decision is the first time to my knowledge that an appellate court invalidated a governmental plan to use a sham safety purpose as a means to further gentrification by elimination of an entire neighborhood of unsightly homes,” stated Ogden’s attorney Nervig, per Reuters’  charitable arm, in a column by Carey L. Biron, with editing by Claire Cozens. 

Des Moines city attorney Jeffrey D. Lester expressed disappointment over the ruling,”  stated Biron, “but rejected the charge the city took CareyLBironPhotoThompsonReutersFoundationDailyBusinessNewsMHProNewsaction with the aim of shutting down Oak Hill to make way for new development as “absurd and without any foundation.

 

Illicit War on Private Property, and on Affordable Housing? 

Court documents show the ruling was based on the zoning legalities of the park and did not take broader planning issues in account,” stated Biron.

Nonetheless, Ogden said it had been met with relief from other park1 [sic] owners who feared they could be the next target of city authorities,” read their release, which had a number of regrettably common terminology errors, such as the improper use of the word “trailer.”

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

Make a habit of using the correct terminology, it matters.

 

He said there were 30 families living on the site when the city first ordered its closure in 2014, all on low incomes and with nowhere else to go in a city with long waiting lists for government-subsidized affordable housing.” 

Mobile homes, or trailers,1 have grown in popularity in the United States in recent years due to a shortage of affordable housing, but have so far received little government support,” stated Biron.

Indeed, the industry accuses authorities of using zoning laws to try to shut down unsightly trailer parks1 to make room for new housing developments – a charge they deny,” Biron wrote.  

OakHillMobileHomeParkMobileHomeManufacturedHomeINdustryDailyBusinessNewsMHProNews

Original photo, Thompson Reuters Foundation. comments from MHProNews.com. To see full size photo, click here.

Brion’s theme, while marked by numerous nomenclature mistakes1, is an important one to manufactured home professionals, and for affordable housing advocates. It echoes several aspects of years of reports by MHLivingNews or MHProNews.

Reprieve in Community Closure Collision, Another Round Ahead?

A possible recent example that could be offered is the case in Schofield, WI, linked above. But there are several variations of this troubling trend.  Others in the industry who are facing such scenarios, in the light of the Ogden ruling, may find some useful insights.  The linked articles can be read later for increased understanding.

Manufactured Home Community Owners Lost Troubling Creekside Appeals Case

They (local authorities) are just trying to get rid of all the old and want all the new,” Ogden’s attorney said.

 

Court Document Downloads 

A download of the court document on this highly charged issue are linked below. It is from court documents that the “unconstitutional taking” quote in the headline is found.

SupremeCourtofIowaCityofDesMoinesIowaAppelleVMarkOgdenAppelantNo.16-1080DecidedMarch162018

Click here or the image above to get the download of the ruling.

Burton’s report weaves three outside groups into the Reuter’s narrative.

  Prosperity Now, citing Doug Ryan,

  ROC USA, naming Paul Bradley, and

  the Manufactured Housing Institute (MHI), with no specified person quoted.

Ryan and Bradley are quoted extensively, but MHI is limited to the following; “The Manufactured Housing Institute (MHI), an industry group, says there is a growing trend of municipalities trying to use zoning and other land use regulations “to restrict or eliminate manufactured housing in their jurisdiction,” wrote Biron.

While MHI is recently making some attempt at influencing the legal battle over such local issues, they have debatably eschewed perhaps their best option.

That possible approach? Consistently arguing the issues with HUD and local jurisdictions, and asking HUD to intervene on the basis of laws such as the enhanced preemption found in the Manufactured Housing Improvement Act of 2000 (MHIA).  

In the recent Washington Post report on HUD, it was revealed that MHI’s Vice President Lesli Gooch admitted that they took no position on having Pam Danner removed as administrator over the manufactured housing program office. That admission by Gooch is a wake-up call for independent retailers and communities nationally, who’ve complained for years about HUDs overreach, as well as their failures to enforce enhanced preemption.  Gooch/MHI and  MHARR quotes by the Washington Post are found in the article linked below.

Greener, Stylish Manufactured Homes – Hidden Facts in the Washington Post Manufactured Housing Narrative

Those issues about home placement and zoning are largely post-production issues, and would normally fall to a trade group. Trade associations would normally be arguing on behalf of their industry members. But as prominent MHI member Frank Rolfe observed, MHI is often silent on issues good or bad for the industry. Why? 

MHI award winner Marty Lavin told MHProNews that they only work on behalf of the “big boy” members.

‘Tip of Iceberg’ – Rick Rand; Marty Lavin, Communities have ‘No Confidence’ in Manufactured Housing Institute, New National Trade Group Announced

Sam Zell, who’s Equity LifeStyle Properties (ELS) is a giant in the MH community sector, made the common sense observation last year that heavy regulatory burdens leads to consolidations.

ELS’ Sam Zell – Compliance Costs Destroys Smaller Businesses = Consolidation

Larger firms are better able to deal with heavy burdens. That helps explain why Warren Buffet, who is chairman of Berkshire Hathaway, has favored candidates like Barack Obama and Hillary Clinton. President Obama and Secretary Clinton both supported heavy regulatory regimes, that harmed the interests smaller companies, as well as consumers.

The pattern of failing to successfully advance the interests of community owners is precisely why two state level communities associations broke with MHI last year. They are now launching a new national communities post-production association this year.

New Manufactured Home Industry National Association Related Statements

MHARR – the Manufactured Housing Association for Regulatory Reform, which represents the interests of the independent producers of HUD Code manufactured homes – has for years promoted the need for more effective post-production representation.  

MHARR was revealed by the Washington Post as the industry’s unsung hero in having Pam Danner removed at HUD from her role as the administrator of the Office of Manufactured Housing Programs (OMHP).

While on paper both MHI and MHARR supported Vic DeRose for that OMHP administrator role, it was reportedly an MHI staffer that gave Danner the assist at getting her in at OMHP.  

MHI’s own President, Richard “Dick” Jennison made that admission to select industry members about an MHI VP that helped get Danner her role. Some of those sources so informed MHProNews, and which this publication confirmed at that time with Jennison.

But Jennison was told then by the ‘powers that be’ to “stand down,” per Daily Business News sources, from taking any action about that MHI VP who assisted at getting Danner in at HUD.

Why?

Whatever Jennison’s bosses motivations may have been, the net result is that MHI has years of history as posturing one thing, but often tacitly allowing or doing something entirely different. That comes from numerous industry sources, including those who are or were part of MHI, some of whom held division board member roles.

Only 3 Options – the Elephant in the Room

Let’s make the point about MHI simply. 

  • Where are the amicus briefs by MHI in cases like Ogden?  
  • Why is it only after the Daily Business News exposed the fact multiple times that MHI had failed to contact the CFPB after Mick Mulvaney took the helm there, that MHI finally began asking their members a few weeks ago to write for regulatory relief?

CFPB’s Mick Mulvaney Offers Yet Another Gift to MHVille

While Prosperity Now has years of a mixed pro-MH, but often anti-community owners agenda, at least Doug Ryan and their organization are consistent.

ChrisStinebertManufacturedHousingInstituteMHIPresidentCreditTheJournalManufacturedHomeProfessionalNewsMHProNewsMHI’s own prior president, Chris Stinebert used his exiting article to politely take the Arlington, VA based trade group to task for failing to take necessary steps on lending and other key issues. Troubling evidence like this makes it difficult for MHi to deny their own history. 

These are the sorts of ‘inside baseball’ insights that mainstream reports are unlikely to know, absent input from a consistent source, such as MHARR.

Even the steps that MHI has taken in recent months on the communities front have only occurred after years of pressure from communities owners, professionals, including this trade publication. The balance of MHVille’s trade media, while they may present useful insights on specific topics, routinely fail to hold MHI accountable for their repeated patterns of arguably problematic behavior. 

Instead, in just the past two weeks, a long-time industry blogger took MHARR to task for pressing for more post-production efforts. Where’s the logic or consistency in that source, which has waffled for years between praising and condemning MHI?

 

ManufacturedHousingIndustryMonopoly-Oligarchy-GeorgeAllen-PostedDailyBusinessNewsManufacturedHousingIndustryMHProNews-

George Allen, has a modest following today, which once used to be a large following. As a former client of his told MHProNews, with George “It’s AAA, All About Allen.” If someone is doing good, and Allen’s not somehow in the mix, sources say it is not uncommon for Allen to attempt to undermine that source.  Allen has done some noteworthy things, and is an example of why a wheat and chaff  approach is needed by MH industry professionals. In the 3 quotes from his blog shown above, Allen, without mentioning MHARR, is parroting their position, while attacking MHI’s. Allen has privately thanked MHARR, per an email circulated to a few of his followers, and forwarded by one to MHProNews.  But publicly, Allen is said to “play the game” of seeking to undermine MHARR’s important efforts. MHARR is a producer’s trade boy, and thus focuses on protecting their interests from within the industry and from outside parties too. Much of what MHARR does, such as the removal of Danner, benefits the industry at large. The best they can practically do is more of the same, while encouraging the creation of new, post production trade bodies.

Isn’t that calling the kettle black, when Allen and Roane are also defending community owner Tom Lackey, who generated significant negative media for the industry?  Isn’t that especially troubling, when Lackey still sits on the SECO board today, per their website?

Allenites and Roane supporters are quick to say that they’ve both done good things. No doubt. But shouldn’t Allen and Roane clean up their own mess, before he taunts MHARR for de facto doing good for Allen and Roane’s own followers?

Where was Allen and Roane’s amicus briefs in the Ogden case? Don’t they claim to have a quasi-associations?

Talk can be cheap.

George Allen Reply to Mainstream Media re: Roane/Lackey/SECO Exposé, Plus MHI, MHARR, et al – “Make Manufactured Housing Great Again”

In the wake of challenges and scandals, a MHI member leader recently reminded MHProNews of the importance of accurate, vs weaponized reporting and analysis. He did so in a note of thanks. So while some jeers come this way, often from those closely aligned with MHI or Allen, the fact that more thank MHProNews, and read MHProNews than all others combined should speak volumes.

 

The MHC and Industry Takeaways from the Ogden Case?

Ogden exemplifies the truths that the quote at the top from President Ronald Reagan and Sunshine Homes’ John Bostick respectively said.  

Des Moines is but one of hundreds of local jurisdictions that fail to respect and appreciate the value of manufactured homes, and the work that thousands of land-lease communities that provide affordable unsubsidized living for millions of Americans.  

Based upon local reports, Ogden also is a cautionary tale. When a community fails to maintain standards of appearance or safety, it opens itself up to the kinds of actions that Des Moines undertook. That observation doesn’t justify that Iowa city’s posture and tactics, nor that of numerous others like Des Moines have taken from coast to coast.

But it is a practical reminder that savvy standards in a MH community’s “guidelines for living” ought to be prudently established and enforced. That would likely have made Ogden’s travails easier.

The case also reminds us that government at all levels – local, state, and federal – requires routine engagement. When professionals say, they hate politics or economic issues, and they cede the field to others, the outcome is often detrimental to thousands of members of our industry.

The words of President Reagan at the top should be a plaque in every office in America. 

There is an ongoing need for a new, post-production association that supplants what MHI does for small-to-mid-sized operations if or only when pressed, per several of their own past or present members.

Reality checks on the Ogden case could be mined for years of useful, practical lessons. It is no doubt useful for Iowa community owners, but it also provides helpful insights for those in all other states too. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images are provided under fair use guidelines.)  Footnote: 1 Terminology error is in the original.

Related Reports:

Hundreds of New Manufactured Home Communities Opened, But How Many Have Closed? Industry Research Result$

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

Seattle Times -Federal Investigations-Berkshire Hathaway’s Clayton Homes, GuruFocus Spotlights Buffett’s Clayton’s “Unethical,” Monopolistic Moat

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Publisher and industry consultant, L. A. “Tony” Kovach.

By L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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Winners and Losers, 5 Midwestern States, Manufactured Home Shipment Breakdown

July 9th, 2018 No comments

 

NewManufacturedHomeSales5MidwesternStatesWinnersandLosers

“…Check out Michigan numbers. They are declining but the retail market is strong. Less rental purchases.”

The above was part of a series of off-the-record messages from a HUD Code home production center that ships into the Midwestern states.  There were several topics, but this one – which came from a Manufactured Housing Institute (MHI) member company – was focused on concerns that manufactured housing was still hitting new home shipment headwinds.

Further, the new home shipments don’t closely reflect new home sales, as would have been true 10, 20, or 30 years ago.

Feb2017to2018ComparisonManufactruredHousingINdustryDailyBusinessNewsMHProNews

In another message from a different source was a related news tip from a Daily Business News reader.

Mar2017to2018ComparisonManufactruredHousingINdustryDailyBusinessNewsMHProNews

It appears to be a scan or photos of two charts, which MHProNews has added its logo and fair use notice to, after-the-fact.  The spot-checked data appears to be accurate.

ConstructionofModestsizedHomesRemainsLimitedHarvardJCHS2018ManufacturedModularHousingDailyBuisnessNewsMHPronEws

The only JCHS graphic that specifically mentions manufactured housing.  To see the related report, click here, the image above, or the related report below.

How can it be that during a growing affordable housing crisis, that manufactured home shipments are declining anywhere in the U.S.?

But as the Daily Business News has exclusively reported on prior occasions, rises in new home shipments to states such as Texas, Louisiana, Florida and Alabama are masking the decline, modest growth or essentially flat sales in some 1½ dozen other states, per the last review, shown in the linked article below.

While Manufactured Housing Overall Rises, Some Slip Sliding Away

 

The Troubling Trend report, which is linked below and can be read later for greater depth of understanding on the topic, spotlights how several industry professionals in operations of all sizes are telling MHProNews that rental shipments into communities are another ‘mask’ for essentially flat manufactured home sales.

Manufactured Home Communities, Retailers, Developers Face Disruptive, Troubling Trend

While shipments have been steadily rising for years, producers from among MHI and MHARR member companies have told MHProNews that they feel concerns about what could happen in 3 to 5 years, if the underlying cause for these trends aren’t addressed.

It is worth noting that Ohio has risen significantly.  This is true, even though that state went through a bruising media battle with their governor and politicos that wrenched away their state commission that oversaw manufactured housing installations.

That state association took pro-active steps to address the mainstream media, and this trade media, in disputing the claims. While they didn’t succeed in their quest, all the apparently negative publicity did not negatively impact their shipments. Why?  Could it be that the routine push-back by the Ohio state association helped attract new customers that may not have come otherwise?  “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images, content are provided under fair use guidelines.)

Related Reports:

Manufactured Home Shipments, State by State Breakdown, May 2018 Official HUD Data

Harvard’s Joint Center for Housing Studies 2018 – Affordability, Manufactured Homes, and Modular Housing Report

“Why Advocates Need to Rethink Manufactured Home Quality,” Harvard, GSE, Genz, “High Satisfaction”

 

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 7.1.2018 to 7.8.2018

July 8th, 2018 No comments

SundayMorningManufacturedHousingIndusryNewRecapMHProNewsLogoDaliyBusinessNewsMHProNews7.1.2018to7.8.2018

What are
Tim, Kevin, Joe, Keith, David, Ross, Mike, Sam
and Others in MHVille Reading?

 

They and other big names in our factory-built housing industry are reading what you find here on MHProNews.

That’s a fact.

Who says?

Unsolicited reports from third parties – rephrased, that means from within their own circle of influence.

We’re told that there are also people assigned and/or who volunteer to read here what we publish.  They in turn can report back to some of those same well-known industry folks.

WhatAreTimeKevinJoeKeithDavidRossMikeSamOthersinManufacturedHomeIndustryReadingMHProNewss

Interesting, isn’t it?  A form of high – if faint – praise?

  • Investors,
    researchers,
    media,
    public officials,
  • plus industry professionals by the thousands,

and gents like those named at the top are among the cross-section of readers that invest their time reading here on MHProNews.

No more need be said today, as we dive into the headlines on news, research, reports, analysis, and commentary found exclusively here on MHProNews.  So,with no further adieu, let’s start with…

 

What’s New on MHLivingNews

MHLivingNewsImprovedLivingForLe$$taglinedropshadow

Achieving the American Dream, with Quality, Appealing, Affordable Home Ownership

 

What’s New on the Cutting Edge

Savvy Stealth Marketing – and “Product Placement” Storytelling

Savvy Stealth Marketing – and “Product Placement” Storytelling

 

What’s New on the Masthead

Profits, Understanding Human Events, and Manufactured Housing

Profits, Understanding Human Events, and Manufactured Housing

 

What’s New on the Daily Business News

DailyBusinessNewsLogoMHProNewsLogo

Saturday 7.7.2018


Container Houses for Under $40,000, Transported by Flatbed, Construction, LifeStyle Videos

Container Houses for Under $40,000, Transported by Flatbed, Construction, LifeStyle Videos

 

Friday 7.6.2018

Record Employment, Rising Popularity, Plus Manufactured Housing Industry Connected Stocks, Evening Market Report

Manufactured Home Shipments, State by State Breakdown, May 2018 Official HUD Data

Manufactured Home Shipments, State by State Breakdown, May 2018 Official HUD Data

Manufactured Housing F&I Association Division Chairman Dies

Sale of $172 Million Manufactured Home Community Portfolio Completed

Sale of $172 Million Manufactured Home Community Portfolio Completed

 

Thursday 7.5.2018

On Eve of Tariffs, China Has World’s Worst Market, Plus MH Market Updates

On Eve of Tariffs, China Has World’s Worst Market, Plus MH Market Updates

“Why Advocates Need to Rethink Manufactured Home Quality,” Harvard, GSE, Genz, “High Satisfaction”

“Why Advocates Need to Rethink Manufactured Home Quality,” Harvard, GSE, Genz, “High Satisfaction”

Manufactured Home Industry Shipment Growth Parallels Strong Trump Economy, Pending HUD Regulatory Review

“Last Call” 2018 RV/MH Hall of Fame Induction Dinner

 

 

Wednesday 7.4.2018

“Challenges to Obtaining Manufactured Home Financing,” Urban Institute Report Fact Check, Analysis

“Challenges to Obtaining Manufactured Home Financing,” Urban Institute Report Fact Check, Analysis

For Businesses and Professionals, “It’s About the Benjamins,” Workers Agree, and Manufactured Housing Progress

For Businesses and Professionals, “It’s About the Benjamins,” Workers Agree, and Manufactured Housing Progress

The Fourth of July is not about Barbecues, or Fireworks, It’s About This – Stossel

The Fourth of July is not about Barbecues, or Fireworks, It’s About This – Stossel

The American Dream, Manufactured Homes, and America’s Independence Day

 

Tuesday 7.3.2018

On the Eve of Independence Day, from July 4, 1776 to Today

U.S. Senator Ted Cruz – El Chapo Plan, Video Interview, Plus Manufactured Housing Market Update$

U.S. Senator Ted Cruz – El Chapo Plan, Video Interview, Plus Manufactured Housing Market Update$

Affordable Housing, Subsidized Housing, Manufactured Homes, Private Property, and Proclaiming Liberty

Affordable Housing, Subsidized Housing, Manufactured Homes, Private Property, and Proclaiming Liberty

HUD Code Manufactured Home Production Report, May 2018, State-by-State Total

HUD Code Manufactured Home Production Report, May 2018, State-by-State Total

 

Monday 7.2.018

Super Model, Entrepreneur Kathy Ireland Dives into “Affordable Housing,” PreFab Construction

Super Model, Entrepreneur Kathy Ireland Dives into “Affordable Housing,” PreFab Construction

#WalkAway Goes Viral, Threatens Disruption, Plus Manufactured Housing Market Updates

Follow the Money – 100s of Immigration Protests, MoveOn, George Soros, The Border, Mexico’s AMLO, and Manufactured Housing

Follow the Money – 100s of Immigration Protests, MoveOn, George Soros, The Border, Mexico’s AMLO, and Manufactured Housing

Wheat, Chaff, and the Monday Morning Manufactured Housing Sales, Marketing Meeting

Wheat, Chaff, and the Monday Morning Manufactured Housing Sales, Marketing Meeting

 

Sunday 7.1.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.24.2018 to 7.1.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.24.2018 to 7.1.2018

 

And that’s all she wrote, with a little help from that fine fellow nearby, during the week that was. That’s “News through the lens of manufactured housing.” © ## (Headline news, week in review, recap, analysis, commentary.)

(Third party images, content are provided under fair use guidelines.)

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2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.