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Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 7.8.2018 to 7.15.2018

July 15th, 2018 No comments
SundayMorningManufacturedHousingIndusryNewRecapMHProNewsLogoDaliyBusinessNewsMHProNews7.8.2018to7.14.2018

Trivia note: that’s how the MHProNews home page looks like on that iPad screen, just moments before the Sunday Morning weekly recap is published. We do get typos, but we also sweat the details, all for thousands of industry readers like you.

Albert Einstein, Zig Ziglar, Martha C. Nussbaum, and Manufactured Housing

 

There are those who mistakenly think they don’t understand the value of an honest critique

But the truth is that we all know the value of objective analysis, because we all rate things – be they spoken, written, expressed by 1 to 5 stars, social media likes, and the critiques one keeps to oneself.

AlbertEinstienZIgZiglarMarthCNussbaumManufacturedHousingDailyBusinessNewsMHProNews 

The manufactured housing industry stands at the edge of great potential. That’s the logic from various third-party factoids found on Saturday’s Daily Business News report, linked below.

HumanitiesValueBuisnessCriticismDissentWhenGoingAlongGetAlongWhereWhistleblowersDiscouragedBadThingsHappenBusinssesImplodeMarthaCNussbaumPhotoQuote

Design by MHProNews.

How does a manufactured housing industry professional, advocate or investor best tap into the potential of manufactured homes during this raging affordable housing crisis?

WeCannotsolveOurpRoblemsWiththeSameThinkingWeUsedWhenWeCreatedThemALbertEinsteinQuoteManufacturedHouusingIndustryMHProNews

In part, by understanding reality.

The ideal balance for achieving that reality check is SWOT. 

SWOTAnalysisDailyBusinessNewsMHProNews

The four quads of a good SWOT analysis. Strengths, Weaknesses, Opportunities, Threats.

Part of SWOT is identifying threats and weaknesses. Those who only do cheer leading are arguably hobbling progress.

TheFirstStepInSolvingAProblemIsToRecognizethatItDoesExistZigZiglarDailyBusinessNewsMHProNews

SWOT is a critical analysis, using a different phrasing. 

It’s like an employee evaluation, the more objective it is, the better. After all, the principle is that one gets more of what we encourage, and less of what we discourage, right?

 TurthSoundsLikeHateToThoseWhoHateTheTruthQuotePrismDailyBusinessNewsMHProNews

The truth or evidence can be disturbing, but usually it’s uncomfortable because it’s misunderstood, or due to someone being in denial.

No good parent or coach let’s a child or team mate keep making the same mistakes without guidance. No good doctor would fail to warn a patient about risks to life or limb.  All of those are examples of critiques.

The quotes from Martha C. Nussbaum, Albert Einstein, and Zig Ziglar are useful reality checks from respected minds, that come from a variety of disciplines.

 MarthaCNussbaumAmericanPhilosopherLegalScholarWikiManufacturedHOusingIndsutryDailyBusinessNewsMHProNews

For baseball or sports fans, Tony reminds me periodically of the Mickey Mantle quote shown.

 

ItsUnbelievableHowMuchYouDontKnowAboutGameYouveBeenPlayingAllYourLifeMickeyMantleBaseballHallFameMastheadManufacturedHousingIndustryCommentaryMHProNews

What hall of famer Mickey Mantle said about baseball applies to manufactured housing too.

When an industry that has as much potential as manufactured housing has today  – and yet is still underperforming – there must to be objective reasons for it.

IfIHadAnHourToSolveAProblemIdSpend55MinutesThinkingAboutthePRoblemAnd5MinutesThinkingAboutsolutionsAlbertEinsteinquoteMHProNews

Objective analysis and critique are essentially for growing a business or location’s sales, and thus the industry to its potential.

The quotes shown remind readers that critique is useful, necessary, and – surprisingly! – positive, but only when it is properly viewed and understood.

KnowledgeIsNoGuaranteeofGoodBehaviorButIgnoranceisaVirtualGuaranteeofBadBehavior-MarthCNussbaumPhDQuotePhotoManufacturedHousingIndustryProNews550x315

On MHProNews, we hunt for, curate, and share information that’s designed to inspire superior performance for those who tune in, objectively think matters through, and thus ‘get it.’

With those insights and thoughts in mind, let’s dive into the headlines from the week in review.

 

What’s New on MHLivingNews

 

MHLivingNewsImprovedLivingForLe$$taglinedropshadow

MHLivingNews features lifestyle and living news on prefab housing, with a focus on manufactured homes.  It’s the industry’s most robust, facts and evidence based educational website for the general public.

Exposé! Heartbroken Conventional Housing Buyers? Dare to Compare Site Built with Modern Manufactured Homes

Exposé! Heartbroken Conventional Housing Buyers? Dare to Compare Site Built with Modern Manufactured Homes


What’s New on the Masthead

 

Profits, Understanding Human Events, and Manufactured Housing

Profits, Understanding Human Events, and Manufactured Housing

 

What’s New on the Cutting Edge

 

Savvy Stealth Marketing – and “Product Placement” Storytelling

Savvy Stealth Marketing – and “Product Placement” Storytelling

 

What’s New on the Daily Business News

DailyBusinessNewsLogoMHProNewsLogo (1)

Saturday 7.13.2018

7 Reasons Why Manufactured Housing is Poised to for More Rapid Growth

7 Reasons Why Manufactured Housing is Poised to for More Rapid Growth

 

Friday 7.12.2018

Really? Taxes are Cut, Tax Collection and Revenue Grows?

Really? Taxes are Cut, Tax Collection and Revenue Grows?

Stocks Just Did What? Plus Manufactured Housing Industry Market Updates

 

City Fighting to KEEP Dozens of Manufactured Home Communities

City Fighting to KEEP Dozens of Manufactured Home Communities

Friday the 13th, Mobile Homes, Fires, Tornado Magnets and the 2020 U.S. Census

Friday the 13th, Mobile Homes, Fires, Tornado Magnets and the 2020 U.S. Census

 

Thursday 7.11.2018

Capitalism, Socialism, & Manufactured Housing

Capitalism, Socialism, & Manufactured Housing

“Protecting & Promoting Competition” Stunned Defendant, as DOJ OK’s Anti-Trust Appeal, Plus MH Market Updates

“Protecting & Promoting Competition” Stunned Defendant, as DOJ OK’s Anti-Trust Appeal, Plus MH Market Updates

Manufactured and Modular Housing Factoids, and Profitable Analysis

Manufactured and Modular Housing Factoids, and Profitable Analysis

Investors, Heartbroken Home Owners, Site Building Giant DR Horton, and Manufactured Housing

 

 

Wednesday 7.10.2018

DOJ Anti-Trust Division Looking to Appeal Decision, Plus Manufactured Housing Market Updates

Proper Definitions, Mobile Home, Manufactured Home, or Trailer House – Civil Rights, Respect, Public Policy, & Value Issues

Proper Definitions, Mobile Home, Manufactured Home, or Trailer House – Civil Rights, Respect, Public Policy, & Value Issues

“Fear Mongering,” and Manufactured Housing Advancement

“Fear Mongering,” and Manufactured Housing Advancement

How Warren Buffett Built Berkshire Hathaway Investment Empire, Infographic

How Warren Buffett Built Berkshire Hathaway Investment Empire, Infographic

 

Tuesday 7.9.2018

Texas Commission Talks West Texas Oil Boom, Plus Manufactured Home Market Updates

Forbes Boast$ about Manufactured Home Community Operation

Forbes Boast$ about Manufactured Home Community Operation

“RESTORING THE RULE OF LAW TO MANUFACTURED HOUSING REGULATION” – MH Leader Call to Action

“RESTORING THE RULE OF LAW TO MANUFACTURED HOUSING REGULATION” – MH Leader Call to Action

Dog Whistles, as Epic Battle for Business Effecting Manufactured Housing, Others Looms

 

 

Monday 7.8.2018

U.S. vs China, SCOTUS Pick, Biz Effects, and MH Market Updates

“Unconstitutional Taking,” “Gentrification on Trial” in Recent Oak Hill Manufactured Home Community Ruling

“Unconstitutional Taking,” “Gentrification on Trial” in Recent Oak Hill Manufactured Home Community Ruling

Beautiful Dreamers, Looks vs. Results? Monday Morning Manufactured Housing Sales, Marketing Meeting

Beautiful Dreamers, Looks vs. Results? Monday Morning Manufactured Housing Sales, Marketing Meeting

Winners and Losers, 5 Midwestern States, Manufactured Home Shipment Breakdown

Winners and Losers, 5 Midwestern States, Manufactured Home Shipment Breakdown

 

Sunday 7.7.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 7.1.2018 to 7.8.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 7.1.2018 to 7.8.2018

And that’s all she wrote, with a little hand from that other guy, during the week that was.  Stay tuned for some news and insights next week you won’t find anywhere else in MHVille.  That assurance comes with our money back guarantee. 😊 That’s News through the lens of Manufactured Homes, and Factory-Built Housing.” © “We Provide, You Decide.” © ## (News, analysis and commentary.)

(Third party images, content are provided under fair use guidelines.)

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

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3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

7 Reasons Why Manufactured Housing is Poised to for More Rapid Growth

July 14th, 2018 No comments

7ReasonWhyManufacturedHousingIsPoisedForMoreRapidGrowthCNBCManufacturedHousingIndustryDailyBUsinessNewsMHproNewslogo

Nature abhors a vacuum. At the center of every business’ or industry’s success was the recognition of a need, followed by the steps required to fill that need.

 

The affordable housing crisis is well known and documented. What is less embraced are the causes and potential solutions, which includes manufactured homes, as well as other forms of factory-built or industrialized housing.  That’s opportunity in disguise.

The Daily Business News will spotlight today 7 Reasons Why Manufactured Housing is Poised for More Rapid Growth.

In no particular order of importance, the following are the seven reasons.

The 7 can be summed up in two words, “Money” and “information.”

1)   Record Equity. A decade after the housing/mortgage crash of 2008, the housing markets have recovered.  “The first three months of 2018 saw homeowners’ tappable equity surged by $380 billion to $5.8 trillion, the largest recorded,” states MPA, the Mortgage Professionals of America.

 

2)   There are many retailers and communities that know what the award-winning manufactured home retailer in the video below told MHLivingNews.com. Namely, that a large percentage of manufactured home buyers have first owned a conventional house. When some sell their house, they may pay cash or have more down payment to finance a manufactured home.  Some will borrow against a house in order to buy another home.

 

 

3)   The video above makes another important point for manufactured home professionals, investors, advocates, and the home buying public to know.  There are both entry-level and residential-style manufactured homes.  Both are necessary!  Each one – entry level, and residential style – benefits and complements the other. High-end producers or sellers are wise not to diminish their ‘shade and shelter’ kin, and vice versa.

 

NathanHararyMarketSnapshotAllAboutEquityFamilyFirstFundingManufacturedHousingINdustryDailyBusinessNewsMHproNews598

 

4)   Rapidly Rising Equity in Housing in the 1st quarter of 2018. Nathan Harary, Senior Loan Officer at Family First Funding tells MHProNews that “It’s all about equity.” As proof, he ticks off some specific examples of expert insights. By the way, when he says that 63 percent have a mortgage, that’s like saying that 37 percent don’t. Each kind of home owner is an opportunity in disguise for a savvy, ethical, and long-term thinking manufactured home marketers.

 

HomeownersareIntheMoney63PercentHaveMortgageFamilyFirstFundingLogoDailyBusinessNewsMHproNewslogo

When you say that 63 percent have a mortgage, that’s another way of saying that 37 percent are mortgage free.

 

5)   2018 1st quarter year-over-year growth.  Housing values rapid rise boosted equity by $1 trillion dollars in a a year. Wow!

NationalHomeOwnerEquity1stQuarter2018ManufacturedHousingIndustryMHproNewsFamilyFirstFundingLogo

A trillion dollars is equal to about 16,205,476 of the averaged priced manufactured home sold in December 2017, using Census Bureau data. So about half of that trillion dollars could pay for enough manufactured homes to meet the nation’s 8.3 million unit housing shortage, using NAR data.

 

6)   CoreLogic’s CEO’s statement.

CoreLogicPresCEOFrankMartellQuoteHomeEquityGrowFamilyFirstFundingLogoManufacturedHousingINdustryDailyBusinessNewsMHProNewslogo

 

7)   National Housing Data. The data and the trends, properly understood, are like a road map for the need for more factory-built homes.

HomePriceActivityNationallyFamilyFirstFundingLogoManufacturedHousingIndustryDailyBusinessNewsMHProNewsLogo

All of the above supports a factoid and quote that MHProNews has cited for months, and is shown below.  Namely, what the National Association of Realtor’s Lawrence Yun said about the need for more new homes.

LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding

Collage by MHProNews.

What the above comes down to, as noted previously, is money and information are the paths that must be used to fulfill the aspirations of millions.

Actionable information is motivating to a professional, and to housing seekers.

It should be noted that “poised” means “positioned.” Manufactured homes are in a position – for the 7 reasons cited above, as well as others to grow more rapidly.

So the above are not a guarantee. People, teams, and organizations are known to take a winning hand, and blow it.  The question is, what will you do with the hand dealt to you in your market?

Albert Einstein and Zig Ziglar both made similar observations.  The start of a solution is to start by understanding the problem. A need is a problem.  A problem is an opportunity in disguise.

Every challenge the industry faces – internally and externally – can debatably be met with a simple, effective and profitable solution.

There is work to be done, and opportunities to be tapped. Opportunity comes dressed in overalls. Are you ready to work for the next steps?  The linked items further below can be read for greater depth of understanding. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third-party images are and content are provided under fair use guidelines.)

Related References:

Investors, Heartbroken Home Owners, Site Building Giant DR Horton, and Manufactured Housing

Profits, Understanding Human Events, and Manufactured Housing

Life Hack Success Tip-Any Pro Can Do This-Monday Morning Manufactured Housing Sales, Marketing Meeting

Style or Substance? Lesson from Most Hated in America – Monday Morning Manufactured Home Sales, Marketing Meeting

What are the FACTS about Manufactured Housing Industry Traffic vs. Real Estate? MHVillage, MHProNews, Manufactured Housing Institute Data

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

Learn more about the above, linked here.

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

Sign Up Today!EmailedMHProNewsHeadlineNewsDailyBusinessNews

Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

 

Really? Taxes are Cut, Tax Collection and Revenue Grows?

July 13th, 2018 No comments

 

ReallyTaxesAreCutaxCollectionsARevenuesGrowManufacturedHousingIndustryDailyBusinessNewsMHProNews

Facts are facts.  They are not partisan, or at least, they shouldn’t be.

 

It may not always seem like it, but tax rates and related policies – hold that yawn, please – can be significant drivers of economic activity.

Translated, taxes can help or harm business, including manufactured housing.

That’s why the National Federation of Independent Businesses and others have championed tax cuts. For similar reasons, they are why the Manufactured Housing Association for Regulatory Reform (MHARR) has championed enforcing the law on regulations, not going beyond it.

“RESTORING THE RULE OF LAW TO MANUFACTURED HOUSING REGULATION” – MH Leader Call to Action

The Daily Business News promoted for several years the point that tax cutting has proven to be a bi-partisan success in modern American history. President John F. Kennedy (D) cut taxes.  President Ronald Reagan (R) cut taxes.  Certainty on taxes and regulations are good for business, investors, and job creation.

TaxReformKennedyJohnsonReagan1Reagan2economistManufacturedHousingIndustryDailyBusinessNewsMHproNews

Both of those presidents witnessed revenue growth, and economic growth in the wake of their tax cuts.

HeritageKennedyReaganTaxCutsWorkedDailyBusinessNewsMHProNews

So, is it any surprise that the latest Treasury data reveals that after the historic tax cuts signed into law last year by President Donald J. Trump that revenue has grown?

That’s a fact.

TaxCollectionsSetRecordsManufacturedHousingINdustryDailyBusinessNEwsMHproNews

The federal government collected a record $1,305,490,000,000 in individual income taxes through the first nine months of fiscal 2018 (October 2017 through June 2018),” noted CNS.

TreasuryJune2018ManufacturedHousingIndustryDailyBusinessNewsMHProNews

There is still a sizable deficit, which was anticipated.  Given structural reforms that are already underway, with more that could be coming in 2019, that could begin to fall back in line.

In a federal release do the Daily Business News, “The Monthly Treasury Statement of Receipts and Outlays of the United States Government (MTS) is prepared by the Bureau of the Fiscal Service, Department of the Treasury and, after approval by the Fiscal Assistant Secretary of the Treasury, is normally released on the 8th workday of the month following the reporting month. The publication is based on data provided by Federal entities, disbursing officers, and Federal Reserve banks.”

Econtrepreneur bills itself as the “Intersection of Business-Economics-Politics.”  They’ve provided the following insightful information, which may include an insight that many never knew.  Namely, that for years, tariffs and other taxes – not an income tax – were the bulk of the payments to support the federal government.

TaxFactsEcontreprenuerManufacturedHousingIndustryDailyBusinessNewsMHProNews

There are still serious structural changes that are needed in Washington, D.C.  President Trump has said as much, and has included as part of his plan the goal for yet another round of tax cuts and making some of the ‘temporary’ cuts permeant.  NFIB, which sources there say has hundreds of manufactured housing industry member companies, is promoting that phase two of tax cuts.

Act Now to Make Tax Cuts for Small Business Permeant

The U.S. economy is growing at a faster pace, and unemployment is at or near record lows for most measured groups.

Perhaps the most interesting recent development is that those who’ve sat on the sidelines for some time are now coming back out, looking for those better paying jobs.  But another benefit is the hundreds of billions in capital pouring back into the U.S.  One factory builder has already arguably benefited from that foreign or repatriated capital coming to America.

Billion Dollar Startup Modular Builder, Using Robotics, Could Soon Rival Clayton Homes’ Total Sales

All of these economic drivers promise more economic growth, which will create still more federal tax revenues. Yes, trade is an issue, but there are experts who believe that it is going to get resolved, favorably for the U.S., in the weeks ahead.  If so, that too will boost domestic industry, jobs, etc.

Politics aside, it’s all part of a promising economic outlook for the balance of the year.  Of course, among the question marks are the midterms, which are now just 4 months out. Whatever comes, the Daily Business News will continue to monitor the developments. “We Provide, You Decide.” © ## (News, analysis and commentary.)

(Third party images, content are provided under fair use guidelines.)

Related Reports:

Revised Economic Numbers Spotlight Strongest GDP in Years, Q2, Plus Manufactured Housing Industry Market Report

Flag Day, POTUS Trump Doctrine, Supply, Demand, Financing, Affordable Housing, Jobs, Economic Growth, Human Dignity, and God

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Stocks Just Did What? Plus Manufactured Housing Industry Market Updates

July 13th, 2018 No comments

CNNmoney7.13.2018ManufacturedHomeStocksMarketsReportsMHProNewsFor the better part of the first six months of 2018, stocks on the Dow and other markets have reacted – mostly negatively – to a series headlines out of Washington, Beijing, North Korea, Canada, the Eurozone – you name it.  But today, after the so-called trade war – new tariffs – between the U.S. and China is already underway, and with tough talk with trading partners in NAFTA, Europe and Asia…the Dow just crossed 25,000 again, and the Nasdaq is perched near record territory. 

 

Check out our market focus for tonight.

 

If you’re new, already hooked on our new spotlight feature – or are ready to get the MH professional fever – our headline report is found further below, just beyond the Market Summaries for today.

 

The ever evolving Daily Business News market report sets the manufactured home industry’s stocks in the broader context of the overall markets.  It’s an example of “News through the lens of manufactured homes, and factory-built housing.” ©

It just makes sense. Because like it or not, what moves the markets effects manufactured housing too.

Part of this unique feature provides headlines – from both sides of the left-right media divide – that saves readers time, while underscoring topics that may be moving investors, which in turn move the markets.

Readers say this is also a useful quick-review tool that saves researchers time in getting a handle of the manufactured housing industry, through the lens of publicly-traded stocks connected with the manufactured home industry.

This is an exclusive evening or nightly example of MH “Industry News, Tips and Views, Pros Can Use.” ©  It is fascinating to see just how similar, and different, these two lists of headlines can be.

Want to know more about the left-right media divide from third party research?  ICYMI – for those not familiar with the “Full Measure,” ‘left-center-right’ media chart, please click here.

 

MediaBiasChartSharylAttkissonLeftRightPostedDailyBusinessNewsMHProNews

Full Measure’s Sharyl Attiksson’s media bias chart is useful in sorting out the agendas behind various headlines and news sources. http://www.mhpronews.com/blogs/daily-business-news/no-fire-just-smoke-and-democratic-clinton-supporter-says-enough/

Select bullets from CNN Money…

  • The Justice Department drove a stake in the heart of Comcast’s bid for Fox
  • ZTE can once again do business with American companies
  • Wells Fargo finds even more customers that it overcharged
  • Wells Fargo’s scandals are hurting its bottom line
  • Prices are rising faster than they have in six years
  • Justin Bieber and Katy Perry among Twitter users hit hardest by follower purge
  • JPMorgan Chase makes $8.3 billion profit thanks to ‘healthy’ US consumers
  • How do you rebrand Papa John’s when the problem is Papa John?
  • Papa John’s to remove founder’s image from ads
  • Papa John’s was already losing the pizza wars
  • Trump ratchets up ‘fake news’ rally cry overseas during UK visit
  • Britain probably can’t have what it wants with both the EU and the US
  • Google and Facebook could both be caught in the trade war
  • AT&T’s Randall Stephenson isn’t worried about Time Warner deal
  • Government appeals AT&T-Time Warner approval
  • US oil exports have more than quadrupled since 2015. That boom is now in danger
  • Apple is spending millions to clean up China’s environment
  • Ikea just delayed its big debut in India
  • MoviePass’ stock is 19 cents. The CEO says everything is fine
  • Northrop Grumman’s CEO is stepping down
  • Commerce Secretary Ross admits to ‘errors’ in failing to divest assets
  • Firm that designed Ferraris will make 250 mph electric supercar
  • Is the binge over for Netflix stock?
  • Another problem for Tesla’s Model 3
  • Apple’s MacBook Pros get a refresh
  • Airlines are starting to worry about rising fuel costs
  • India now has the ‘world’s strongest’ net neutrality rules
  • The US is fighting one of the world’s poorest countries over trade
  • Fighting with US on trade literally hurts our economic growth, EU says

Select Bullets from Fox Business

 

  • Dow hits 25K as it wraps winning week
  • S. stocks wrap winning week.
  • Amazon considers another business it could dominate
  • Big tech: Here’s where, and why, you should invest
  • Homeowners sitting on record equity, still afraid to take out loans
  • Rising interest rates are one reason homeowners are hesitant to take out loans.
  • UPS reaches tentative deal with union members
  • Justice Department charges make Mueller bulletproof: Judge Napolitano
  • What Amazon founder Jeff Bezos plans to charge for a trip to space
  • Instagram users hit with temporary outage
  • Papa John’s to stop using founder Schnatter’s image in marketing campaigns
  • Your gym membership could soon earn a tax break
  • AT&T CEO Stephenson ready to battle DOJ and win
  • Target offering deals on Amazon Prime Day
  • Meet the Shoe Surgeon, designer of $30,000 custom sneakers
  • Best and worst states for retirement
  • Justice Department to appeal AT&T-Time Warner case
  • Sun Valley Conference: Sinclair-Tribune deal nears DOJ approval

Today’s markets and stocks, at the closing bell…

9MarketIndicatorsYahooFinance7.13.2018DailyBusinessNeawsManufacturedHousingIndustryStocksMarketsReportsDataMHProNews

Today’s Big Movers

For all the scores and highlights on tracked manufactured home connected stocks today, see thBloomberg graphic, posted below.

Today’s MH Market Spotlight Report –

StockMarketGuysStaringManufacturedHousingIndustryDailyBusinessNewsMHProNews

U.S. stocks wrapped a winning week on Friday with the Dow Jones Industrial Average closing above the psychologically significant 25,000-point milestone, a one-month high,” said Fox Business. “The S&P 500, the broadest measure of stocks, reached a 5-month high and the Nasdaq Composite even better, sitting at a record. A string of new records for some big tech names helped drive the momentum as Amazon, Microsoft, Facebook and Google each hit all-time highs Friday.”

 

Outside of tech, the broader momentum on the final trading day of the week was powered by solid earnings reports from a handful of big banks and easing concerns over a prolonged trade war,” per Fox Business.

A growing range of voices are saying something similar to what the White House has said.  They expect revised trade deals to begin to emerge in the days ahead. Germany and others are signaling deals to come.

Stay tuned.

There were more risers than sliders in manufactured housing markets.  See the Bloomberg tracked stock closing ticker, below.

 

Bloomberg Closing Ticker for MHProNews…

NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services.

NOTE: The chart below covers a number of stocks NOT reflected in the Yahoo MHCV, shown above.

NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).

7.13.2018DailyBusinessNewsManufacturedHousingConnectedMarketReportsBloombergMHProNewsBerkshire Hathaway is the parent company to Clayton Homes21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.

LCI Industries, Patrick, UFPI and LP all supply manufactured housing.

AMG, CG and TAVFX have investments in manufactured housing related businesses.

Your link to industry praise for our coverage, is found here.

For the examples of our kudos linked above…plus well over 1,000 positive, public comments, we say – “Thank You for your vote of confidence.”

We Provide, You Decide.” © ## (News, analysis and commentary.)

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNews(Image credits and information are as shown above, and when provided by third parties, are shared under fair use guidelines.)

Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

City Fighting to KEEP Dozens of Manufactured Home Communities

July 13th, 2018 No comments

 

CityPortlandORFightingtoKeepManufacturedHomeCommunitiesNotMobileHomeParksDailyBusinessNewsMHproNews 

We’re thrilled that it passed this first hurdle,” said Cameron Herrington to the Portland Tribune.  Herrington is the “anti-displacement coordinator for Living Cully,” which is described as a coalition of nonprofits campaigning to create the new protections for residents.

 

In 2016, the Portland Housing Bureau worked with a few nonprofits to buy Oak Leaf Mobile Home Park in Cully to prevent it from being sold to a developer. Despite that small victory for affordable housing advocates, the number of mobile home parks in the city has shrunk from 62 to 56 in the past two years, according to PSC’s website,” said Oregon Live.

The Portland City Council will now consider a proposal to create a “new manufactured home park zone for about 56 of the city’s mobile and manufactured home” communities.  The goal is to keep communities from being sold by their owners for redevelopment “for other, more lucrative uses and allow more stability for some 3,000 families,” said the Portland Tribune.The new zone was endorsed Tuesday by the Planning and Sustainability Commission in a 7-2 vote, sending the idea to the City Council for final vetting and approval.”

PortlandORLiveManufacturedHomeCommunityOlderMobileHomeManufacturedHomeInPhotoDailyBusinessNewsMHproNews

Portland OR is mulling legislation that’s cleared its first hurdle. If passed, it would make it more difficult for exisitng manufactured home communities to be sold for redevelopment.

So even as some cities and towns in the U.S. are fighting to close MH Communities, others are seeking ways to preserve them as a smart option for affordable housing.

Those manufactured home communities “provide some of the most affordable housing in Portland,” said Herrington, per OL.Certainly, the most affordable private market housing in the city.”

The battle for preservation vs. allowing property owners to sell as the law allows played out in the comments posted by readers.

Laura Hallett, the on-site manager at Arbor Park – who explained that she does not speak on behalf of the community’s owners, worries that when owners need higher profits, they will raise rents, making it a high-end property, said Oregon Live.

But that isn’t the message that the owners of the community are promoting with their YouTube video.

 

 

The video candidly admits to a significant rise in site fees after the new owners took over, but also stresses the improvements that have improved living conditions, and made it a far nicer place to live.

MHCs and Rent Control – Cure or Cause for Affordable Housing Crisis?

The dynamics of community ownership in areas where prices are rising are complex.  Many of the solutions that local jurisdictions seek – like rent control – actually makes the problem of sustaining affordable housing worse.

Rent Control in Manufactured Home Communities Inhibits New Development

What is certain is that addressing land-use, resident tenure, and property owners rights is an ongoing battle that routinely arises in various parts of the U.S. So the plan in Portland will have forces on both sides, for and against, lining up for the next round of the struggle.  For more details, see linked stories. “We Provide, You Decide.”  © ## (News, analysis and commentary.)

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Related Reports:

UPDATE: MHC Future in Doubt, the Other Side of Rent Control

“Unconstitutional Taking,” “Gentrification on Trial” in Recent Oak Hill Manufactured Home Community Ruling

Hundreds of New Manufactured Home Communities Opened, But How Many Have Closed? Industry Research Result$

 

“Why Advocates Need to Rethink Manufactured Home Quality,” Harvard, GSE, Genz, “High Satisfaction”

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Friday the 13th, Mobile Homes, Fires, Tornado Magnets and the 2020 U.S. Census

July 13th, 2018 No comments
Friday13thMobileHomesFiresTornadoMagnetsandthe2020U.S.CensusManufacturedHousingIndustryDailyBusinessNewsMHpronews

What if the HUD Code or ANSI labels are missing? Or what if it is a pre-HUD Code mobile home? How will the media report this? 

It’s what award-winning manufactured home industry professional Marty Lavin, speaking tongue in cheek, called the industry’s “other image campaign.”

 

It’s what Darren Krolewski, now Co-President of MHVillage, said is part of the ongoing wave of bad news in mainstream media about “mobile homes” that seems to outweigh the good news about manufactured housing.

Among the most common mainstream news items related to factory-built homes in America are stories about mobile homes that catch fire.

Some mainstream news items are stories about arson. Others are kitchen fires, or the cause of the blaze may have been a careless smoker. But whatever the cause, because of the nomenclature issue with mainstream media, the false impression is left that manufactured homes are more susceptible to fire than conventional housing.

Another common local news topic, especially after the start of the tornado and hurricane seasons, are windstorms and “mobile homes.”

Because of the internet, every local story is carried globally. That means that people throughout the U.S. that are researching or shopping for a home, get the false impression that caused Ohio’s Governor John Kasich to mistakenly target manufactured housing for fire hazards.

While the Ohio Manufactured Homes Association (OMHA), and their state’s resident group lost that battle, the OMHA’s routine push-back may have been a factor in rising new manufactured home shipments there, when two other states in their region are seeing declining new manufactured home shipments.

Alabama and Florida are among the state associations that have pushed-back on the problematic narrative of “mobile homes,” manufactured homes, and windstorms.

ProperDefinitionsMobileHomeManufacturedHomeOrTrailerHOuseCivirlRightsPublicPolicy&ValuesIssuesSunshineHomesDailyBusinessNewsMHproNews550x315

How many know that manufactured homes are as safe as a conventional house? It’s older mobile homes that routinely create problematic news. Which is why both data collection and nomenclature are key issues to advance manufactured housing education, which will boost sales naturally, Fixing the Census on this issue can help. 

 

The Common Denominators, Root Issues?

What are the common denominators in these vexing mainstream news stories?

Two factors, one is nomenclature/accurate data. That challenge should be tackled at both the local market – the state level, and nationally – as our recent Daily Business News article spotlighted at the link below. As with any linked article, that can be read later for greater depth of understanding and more related facts.

Proper Definitions, Mobile Home, Manufactured Home, or Trailer House – Civil Rights, Respect, Public Policy, & Value Issues

 

But the other is an issue of data collection. That’s where the U.S. Census Bureau comes in.

The Census Bureau provides often useful data for manufactured housing, because it reveals the substantial price savings over conventional construction.

But the flip side of the Census Bureau is what storm researchers have told MHProNews and MHLivingNews.

The Census Bureau’s database needs to collect accurate counts of how many manufactured home are in use, as well as how many pre-HUD Code mobile homes are in use.

NPR-Tornado Hits Mobile Home, Fact Check-Why Terminology Matters to Manufactured Housing Industry, Home Owners, Weather, News Pros

Doing that, say storm researchers, would aid them in their impact models, which currently – and unfairly – lump pre-HUD Code mobile homes in with post June, 15, 1976 built HUD Code manufactured homes.

Letters to congressional representatives, U.S. Senators and other public officials asking for this bureaucratic change is long overdue, and a necessary common-sense step that would arguably save taxpayer dollars over time.  Why?  Because more manufactured home sales would arguably reduce the numbers of subsidized housing units needed.

Having the Census Bureau make a change in their data collection is an example of an issue that is ideally handled by state or national post-production associations. So those who are members of such groups should be asking them to engage in this.

It is a fact that more mobile homes burn more than manufactured homes.  More pre-HUD Code mobile homes blow away than manufactured homes. The success of the quality and safety of the HUD Code is undermined by poor data, and poor nomenclature.

Keeping the Home Fires from Burning: Fire Safety and the Modern Manufactured Home

The solution is good information and media engagement.

That requires pro-active efforts now to make this part of the rapidly-approaching 2020 Census. It is an opportunity for associations to do what Nathan Smith said is necessary, namely, to be pro-active.

On this Friday the 13th, its an apt time to change decades of often avoidable misfortune into potentially millions of more new manufactured home sales, all by taking common sense steps now. Each manufactured home professional, advocate, and investor is either part of the solution, or part of the problem. “We Provide, You Decide.” © ## (News, analysis and commentary.)

 

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Related Reports:

Proper Definitions, Mobile Home, Manufactured Home, or Trailer House – Civil Rights, Respect, Public Policy, & Value Issues

 

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Capitalism, Socialism, & Manufactured Housing

July 12th, 2018 No comments

BenShapiroDaveRamseyManufacturedHousingDailyBusinessNewsMHProNews

People are entitled to their own beliefs, but not to their own facts. Which should cause the open minded to ask, what are the facts?

 

Big government has been among the challenges for manufactured housing (MH) for decades.  So, this is a topic that matters to everyone who makes an honest living in America, including the professionals and investors working in MHVille.

Among the opponents for the manufactured home community sector, and other parts of the industry as well, is the anti-business group, MH Action.  They are often de facto arguing from a socialistic world view. The related report, linked below, can be read later for more depth about that group.

Manufactured Home Community Owner Alert, Rent Control, MHAction Plans Organized Action in Several States

Let’s state that the Daily Business News prefers to use the term ‘free enterprise’ rather than capitalism. Why?  Because the term ‘capitalism’ comes from the pages of the co-father of modern socialism, Karl Marx.

That disclaimer noted, manufactured housing professionals that have hired younger workers are likely to have people on staff who have been led to believe that socialism is good, and that capitalism is evil.

Thus the first video by millennial Ben Shaprio – attorney, writer and TV commentator – destroys the appeal of socialism during the first 2 minutes with a simple proposition that every open minded person can understand.  The rest of the video are useful additional insights, and related facts or logic.  Let’s note that it isn’t just the young that buy into or promote socialism, as Bernie Sanders aptly demonstrates.

 

 

Dave Ramsey isn’t a fan of manufactured homes, as the Daily Business News has previously reported. So, he is another example of the importance of selecting the wheat from the chaff, and we all produce both to various degrees.

 

 

These two videos are worth sharing with those team members who may have been propagandized into believing something contrary to the decades of evidence that proves that socialism doesn’t works.

Venezuela, Nazi Germany, Communist China or Soviet Russia-  before the later two abandoned pure socialism – are just some of the cases in recent world history why socialism doesn’t work.

It should also be noted that Nazis (“national socialist”) and communists in Russia and China are responsible for more deaths than anything else in world history.

“Death by Government,” Fascism, Communism, Socialism, ‘Big Brother,’ per Williams, Rummel and Owens

Socialism is un-American.  People have the right to believe in it, but they have the same right to believe in the tooth fairy.

People are entitled to their own beliefs, but not to their own facts. With socialism on the rise in America, each of us should do our part to fight off what is strangling Venezuela, Cuba, and other places past and present in the world. Each of us are either part of the solution, or part of the problem. “We Provide, You Decide.” © ## (News, analysis and commentary.)

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“Protecting & Promoting Competition” Stunned Defendant, as DOJ OK’s Anti-Trust Appeal, Plus MH Market Updates

July 12th, 2018 No comments

CNNmoney7.12.2018ManufacturedHomeStocksMarketsReportsMHProNewsThe Department of Justice’s (DOJ) anti-trust division has the slogan, “Protecting and Promoting Competition.” It sums up why this issue matters to thousands of manufactured home industry professionals, and consumers. Rephrased, this rule could impact every manufactured home industry professional, regardless of what company or organization you are working for today.  The update on the anti-trust case will be tonight’s spotlight.

If you’re new, already hooked on our new spotlight feature – or are ready to get the MH professional fever – our headline report is found further below, just beyond the Manufactured Housing Composite Value for today.

 

The ever evolving Daily Business News market report sets the manufactured home industry’s stocks in the broader context of the overall markets.  It’s an example of “News through the lens of manufactured homes, and factory-built housing.” ©

It just makes sense. Because like it or not, what moves the markets effects manufactured housing too.

Part of this unique feature provides headlines – from both sides of the left-right media divide – that saves readers time, while underscoring topics that may be moving investors, which in turn move the markets.

Readers say this is also a useful quick-review tool that saves researchers time in getting a handle of the manufactured housing industry, through the lens of publicly-traded stocks connected with the manufactured home industry.

This is an exclusive evening or nightly example of MH “Industry News, Tips and Views, Pros Can Use.” ©  It is fascinating to see just how similar, and different, these two lists of headlines can be.

Want to know more about the left-right media divide from third party research?  ICYMI – for those not familiar with the “Full Measure,” ‘left-center-right’ media chart, please click here.

 

Select bullets from CNN Money…

  • MoviePass stock is 19 cents. CEO says everything is fine
  • Why investors should worry about plunging copper and soybean prices
  • Is the binge over for Netflix stock?
  • Nike’s digital reboot is working
  • US-China trade brawl threatens America’s booming oil exports
  • India now has the ‘world’s strongest’ net neutrality rules
  • Airlines are starting to worry about rising fuel costs
  • Britain wants to do more business with America. Its plan for Brexit won’t help
  • Uber saved its London business. Europe may be tougher to crack
  • Europe says trade fight with US will hurt economic growth
  • The US is fighting one of the world’s poorest countries over trade
  • Stitch Fix wants a piece of the kids’ clothing market
  • Why perks aren’t the answer to employee retention problems
  • The crippling US ban on ZTE is almost over
  • Tesla ‘whistleblower’ tells SEC carmaker misled investors and put customers at risk
  • Papa John’s chairman resigns after using N-word on conference call
  • Robinhood expands crypto offerings
  • Comcast outbids Fox in the fight for Sky
  • Rupert Murdoch plans new Sky bid
  • Buying Fox would make Disney the ‘Walmart of Hollywood’
  • Business Insider columnist quits after Scarlett Johansson story deleted
  • Disney bets on eSports
  • Uber’s HR chief is out after a racial discrimination probe
  • The world’s most important business link is at risk
  • The US is running out of Chinese exports to tax
  • Can kitchen tech reduce excessive food waste?
  • Pfizer’s not the only drug company raising prices
  • 10 years ago: IndyMac collapses and starts a flood of bank failures
  • Germany’s not the only country that still needs cheap Russian gas

Select Bullets from Fox Business

  • Best and worst states for retirement
  • Justice Department to appeal AT&T-Time Warner case
  • Stocks rebound after tariff threat sell-off
  • Rising oil demand may outstrip supply, boosting economy
  • Importers snap up cheap US soybeans as China stops buying
  • Why Trump slammed Germany for gas pipeline deal with Russia
  • Wealthy investors find lucrative tax loophole
  • Netflix tops HBO in Emmy nominations amid spending push
  • Forbes faces backlash over dubbing Jenner a ‘self-made’ almost-billionaire
  • No more tickets? MLB fans will soon use fingerprints, facial recognition instead
  • Papa John’s Chairman Schnatter resigns after using racial slur
  • Tesla customers could lose thousands in tax credits next year
  • Microsoft may relocate jobs over Trump immigration policy
  • Higher living costs outrunning pay hikes
  • Monsanto to get flooded with thousands of cancer-related lawsuits
  • Why South Dakota is now ranked the best state to retire
  • Trump tariffs would do ‘opposite’ of tax cuts, retail experts warn

Today’s markets and stocks, at the closing bell…

9MarketIndicatorsYahooFinance7.12.2018DailyBusinessNeawsManufacturedHousingIndustryStocksMarketsReportsDataMHProNews

Manufactured Housing Composite Value (MHCV)

YahooFinanceManufacturedHousingCompValue7.12.2018DailyBusinessNewsStocksMarketsDataReportsMHProNews

Today’s Big Movers

For all the scores and highlights on tracked manufactured home connected stocks today, see thBloomberg graphic, posted below.

Today’s MH Market Spotlight Report –

DOJFTC-AntiTrustProtectingPromotingCompetitionManufacturedHousingINdustryDailyBusinessNewsMHproNews

CNBC confirmed today the report broken last night by Fox Business and spotlighted in our topical curation for manufactured housing industry professionals.

Per CNBC:

  • Justice Department authorized the appeal of the Time Warner-AT&T merger
  • The AT&T-Time Warner merger was “won approval in June from a federal judge, who did not impose conditions on the merger.”
  • The Justice Department argues that the combined company would decrease competition and raise prices for consumers.
  • While there are legal authorities on both sides of this issue, there are those who believe that some of the concerns raised in this anti-trust deal, could apply to Clayton Homes, Berkshire Hathaway, and their associated lending units.

The updated video by Fox Business – made available to MHProNews less than an hour ago – is shown below.

The link to yesterday evening’s more detailed report – with links to several related issues and thus potential impacts Berkshire Hathaway, Clayton Homes, et al, is found in the report linked below.  Berkshire Hathaway slid a fraction today.

DOJ Anti-Trust Division Looking to Appeal Decision, Plus Manufactured Housing Market Updates

 

Bloomberg Closing Ticker for MHProNews…

NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services.

NOTE: The chart below covers a number of stocks NOT reflected in the Yahoo MHCV, shown above.

NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).

7.12.2018DailyBusinessNewsManufacturedHousingConnectedMarketReportsBloombergMHProNews

Berkshire Hathaway is the parent company to Clayton Homes21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.

LCI Industries, Patrick, UFPI and LP all supply manufactured housing.

AMG, CG and TAVFX have investments in manufactured housing related businesses.

Your link to industry praise for our coverage, is found here.

For the examples of our kudos linked above…plus well over 1,000 positive, public comments, we say – “Thank You for your vote of confidence.”

We Provide, You Decide.” © ## (News, analysis and commentary.)

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Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Manufactured and Modular Housing Factoids, and Profitable Analysis

July 12th, 2018 No comments
ManufacturedModularHOusingFactoidsAndProfitableAanlysisDailyBusinessNewsModularprefabManufacturedHomeProNews

Modular home photo, from MBI website. Modular home building saves time and money over conventional housing, but tends to be less savings that HUD Code manufactured homes yields for a similar size home.

Tom Hardiman with the Modular Home Builders Association (Modular Building Institute) thoughtfully confirmed for MHProNews the data on shipments of new modular homes cited by the recent Harvard State of the Nation’s Housing in 2018 Report.

 

TomHardimanModularBuildingInstituteBisnow-postedDailyBusinessnewsModularManufacturedHousingIndustryNews_001

Tom Hardiman, Modular Building Institute, credit, Bisnow.

Accuracy in information are important for all aspects of factory home building. 

The new Daily Business News report on D.R. Horton is designed for professionals, as opposed to the general public. 

What’s more useful for the home shopper is the MHLivingNews report on D.R. Horton, that’s linked here or further below.  Notice that the kitchen models shown are from a range of HUD Code builders, including one that’s never been a client or sponsor.

You can search high or low, and still have a hard time finding a place where either MHProNews or MHLivingNews has undermined the quality of any federally certified HUD Code manufactured home.

We advocate against that ever being done.

 

We do compare cost, politics, policies, or other factors that have no connection to the quality of a builders’ homes.

 

When this writer owned a record setting MH retail center, or in the ongoing work we do with factory-built home industry clients in:

   coaching,

   videos,

   websites,

   training,

  • recruiting,

   or inspirational speaking,

we never encouraged blasting a competitor for the quality of their homes. It’s a foolish strategy for those who do. Doing that also undermines the logic of why HUD Code manufactured homes.

Have you ever noticed that MHARR seems to have a similar policy? I’ve never asked, but over a decade of observation tells me that MHARR doesn’t talk about any builder’s homes. Rather, they stick with policies and related discussions. Critiquing an association is different than critiquing the quality of a builder.

That said, we do encourage strict, factual comparisons to site built housing options.

The secret sauce for manufactured housing sales advancement is education. Professionals need to be educated. Home seekers need more education too.

 

 

Another part of the secret sauce for manufactured home success is the right kind of analysis and comparisons. Trade media can open doors that a business can’t as readily.

The more expert the trade media, the more reliable the research, the more readers can count on what they see and view.   

Every other major industry you can think of has trade media.

It is common in other industries, that trade media reports problems, and does analysis, as well as successes.

 

QuestionMarksManufacturedHOusingINdustryDailyBusinessNewsMHproNews

 

Ask Yourself This…

Stop and think. Which would YOU believe or trust more:

   An automotive, travel or tech trade site that praised everything, and never critiqued anything?

   Or would you find those tech, auto, or travel media that candidly critiqued and reported on issues, so that you can be better informed?

Isn’t the obvious answer the second option?

We’ve said on MHProNews for years that every publication in MH that has an audience has some value.

But are those that won’t honestly analyze the clearly failed “leadership” that has caused manufactured homes to be at such a relatively low level of acceptance helping or enabling the industry to make needed course corrections?

 

We Take It Too

We get a steady steam of reader comments and feedback. They range from cheers to sneers. We consider comments from readers. Everyone likes praise. But we carefully consider critical comments. What do they tell us?

It’s all part of our own reality check.

 

CritiqueHighlyVisibleEcnouragesIndividu8alsRaiseStandardsDavidDidauQuoteMastheadBlogManufacuredHousingIndustryMHProNews

Critiques, properly understood, are a way of improving performance. Every business, every sports team which aims to win does evaluations, which are a critique. “We Provide, You Decide.”

The D.R.Horton report on MHLivingNews carries the added weight of being the industry’s top publicly focused trade media.

Exposé! Heartbroken Conventional Housing Buyers? Dare to Compare Site Built with Modern Manufactured Homes

Consider sharing links to that with the general public. Consider sharing the links to the Daily Business News, and this analysis, with peers, colleagues and other professionals.  Note that many of the same points, other than HUD Code home related items, apply to modular homes. Rephrased, the quality of modular or manufactured homes will both routinely be better than what is found in conventional, site building. Not a slam, just an evidence based reality that the D.R. Horton story exemplifies. 

That’s “News Through the Lens of Manufactured Homes, and Factory Built Housing.” © On MHProNews,We Provide, You Decide.” © ## (News, analysis, and commentary.)

Footnote 1: The expression by Jim Reitzner is a generic statement periodically used by that manufactured home industry professional that seems to fit this topic; but bit should not be construed as a direct quote by him given for this column.

(Third party images, and content are provided under fair use guidelines.) Related Reports, are linked below…

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

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Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
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Related Reports:

President Trump Spotlights Factory Home Builder in Speech, Proven Promotion, Support of Industry Advancement

Dog Whistles, as Epic Battle for Business Effecting Manufactured Housing, Others Looms

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

Investors, Heartbroken Home Owners, Site Building Giant DR Horton, and Manufactured Housing

July 12th, 2018 No comments
DRHortonHomesAmerciasBuilderLogoPhotoManufacturedHousingIndustryDailyBusinessNewsMHProNews

Photo of a D.R. Horton Home model in MD. 

Investors: D.R. Horton, Inc., America’s Builder, has been the largest homebuilder by volume in the United States for thirteen consecutive years,” says the publicly-traded company’s website.

 

Their website provided the following data, linked here.  The screen capture below is just part of that fact sheet.

DRHortonFactSheetPostedManufacturedHousingIndustryDailyBusinessNewsMHpronews

Click here or the image above to download the full size fact sheet.

 

Horton sells more than half the total number of housing units annually sold by the entire manufactured housing industry, and obviously at a far higher average price-point.

A report in Oct 2017, said their sales total in 2016 was $12.3 billion in revenues.

That’s more than double the retail sales total for all of the HUD Code manufactured homes sold in 2017 by the manufactured housing (MH) industry. The latest MH data can be reviewed later, at the link below.

Manufactured Home Shipments, State by State Breakdown, May 2018 Official HUD Data

Why does any of this matter to MHVille?

Fair question, let’s look.

 

The Site Built Housing Industry Reality Check  #1

ABC News did the following exposé of the host of problems found in the conventional housing industry.

This isn’t new, there are numerous other similar reports.  Check out this short one by a local news report.

 

These are similar to the kinds of problems that caused the old pre-HUD Code mobile home industry’s leaders to turn to the federal government and ask for federal standards.  Problematic pre-HUD Code mobile home builders in the early 1970s caused the builders of better homes NOT to want to be branded by those with a poor image.

The ‘quality crisis’ of the late 1960s and early 1970s led to exposés by CBS’ 60 Minutes and others.  That threatened the credibility of the then-booming mobile home business.  Are site builders heading toward a similar crisis? And will manufactured home producers, marketers and sellers be able to tap into those concerns?

MobileHomeShipmentsManufacturedHomeShipmentChartMHIAShipmentsMHIndustryChampionSkylineHUDCodeDailyBusinessNewsMHProNews

What was accomplished previously in sustainable shipment levels, can clearly be done again.

D.R. Horton is far from alone in facing such concerns among conventional, on-site builders.  There have been numerous websites over the years – example, http://www.kbhomesleak.com/kb-home-sucks-1-gone/ – that spotlight these kinds of problems with other stick builders.

The point here isn’t to trash D. R. Horton, nor any other, conventional housing builders.

Rather, it is to make a few points similar to what the National Association of Home Builder (NAHB) official interviewed in the ABC News video above made.

Namely, that housing isn’t perfect.

No product is, and that includes manufactured homes.

So why is it that conventional housing is roaring, and manufactured home shipments are snoring?

ConstructionofModestsizedHomesRemainsLimitedHarvardJCHS2018ManufacturedModularHousingDailyBuisnessNewsMHPronEws

The only JCHS graphic that specifically mentions manufactured housing. To see our exclusive review of the Harvard’s “State of the Nation’s Housing in 2018, click here or the graphic above. 

Part of the beauty of manufactured homes is that there are third-party inspections. Those avoid many of the kinds of problems being identified by site builders, noted in the videos above.

HUD Code manufactured housing consumers can take comfort in that inspection process. Furthermore, the dispute resolution process that is part of the Manufactured Housing Improvement Act of 2000 (MHIA) gives consumers a level of confidence that is frankly not found in the conventional housing world.  The MHIA of 2000 is found in the article linked below, along with other information that can be read later for greater depth of understanding on a related topic.

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

Unlike many conventional builders, manufactured home producers are all third-party inspected. And the review process – per HUD data reveals – so few consumer complaints that it should make all manufactured home sellers proud.

The article from MHLivingNews last year spotlighted the relatively few numbers of dispute resolution complaints on HUD Code homes.

Federal Data Spotlights Manufactured Home Industry Quality, Regulatory Questions

There are so many ways to make the points to consumers that today’s manufactured homes are a good investment.

It should be noted that Horton Homes, a manufactured housing company that was based in Georgia, was not connected with D.R. Horton.

Per References for Businesses, “…the publicly-owned D. R. Horton construction firm, based in Dallas, Texas, is an entirely different company…Horton [Homes] had played a part in improving the industry’s prestige, however. For years, jokes had persisted about manufactured housing–or rather trailers, sometimes nicknamed “tornado bait.” The homes had been considered to be shoddy, unattractive, substandard, and (in the case of a tornado or even of high winds) unsafe. Starting in the 1970s, however, that began to change. In June 1976, the United States Department of Housing and Urban Development (HUD) set new safety standards for mobile home construction. In the wake of hurricanes Hugo (1989) and Andrew (1992), HUD increased its requirements, declaring that manufactured homes should be able to withstand winds of 110 m.p.h. Horton [Industries] decided that his own product should meet even higher standards, and in 1997 the Atlanta Business Chronicle reported that some Horton Homes could sustain winds of 135 m.p.h.”

 

As an interesting side-note, Texas-based Legacy Housing, Inc. states that it purchased Horton Industries manufactured housing production facilities in Eatonton, GA in a January 2016 statement.

 

The Stick-Builder Horton Website Says the Following

About D.R. Horton, Inc.

D.R. Horton, Inc., America’s Builder, has been the largest homebuilder by volume in the United States for sixteen consecutive years. Founded in 1978 in Fort Worth, Texas, D.R. Horton has operations in 79 markets in 26 states across the United States and closed 48,731 homes in the twelve-month period ended March 31, 2018. The Company is engaged in the construction and sale of high-quality homes through its diverse brand portfolio that includes D.R. Horton, Emerald Homes, Express Homes and Freedom Homes ranging from $100,000 to over $1,000,000. D.R. Horton also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries.”

 

The D. R. Horton Takeaways for Manufactured Housing?

There are numerous top-line takeaways for manufactured housing in the D. R. Horton story. The Daily Business News on MHProNews will point to only one this morning.  It’s this.  There is a need for all true leaders in the manufactured home industry to stand up and fight for the reputation of their industry.

D. R. Horton proves you can have significant issues, and still be wildly more successful than those in our industry are today. D. R. Horton’s quality concerns arguably dwarf those of manufactured housing. D.R. Horton aggressively markets their product.

If that is obviously so, then how is it that on something as apparently simple as the use of proper terminology about manufactured homes, the MH Industry can’t get the media to get that right?  How can it be that 42 years after the first HUD Code homes were built, that the industry’s big corporate leaders can’t get many in the media to use the correct nomenclature?

Proper Definitions, Mobile Home, Manufactured Home, or Trailer House – Civil Rights, Respect, Public Policy, & Value Issues

See the related story, linked above.  The public focused story on D.R. Horton, is linked below.

Exposé! Heartbroken Conventional Housing Buyers? Dare to Compare Site Built with Modern Manufactured Homes

That’s this morning’s look at “News through the lens of manufactured homes, and factory-built housing.” © “We Provide, You Decide.” ©  ## (News, analysis and commentary.)

(Third party images, content are provided under fair use guidelines.)

Related Reports:

“Why Advocates Need to Rethink Manufactured Home Quality,” Harvard, GSE, Genz, “High Satisfaction”

 

“Take the MH Advantage Challenge – Can You Tell the Difference?” Fisk of Sarah Edelman, Director of Duty to Serve, Single-Family Mortgage Business for Fannie Mae

 

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.