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What’s Next in Affordable Housing, or for Manufactured Home Professionals and Investors?

July 6th, 2019 Comments off

 

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Where there’s a will, there’s a way.” – English maxim, origin credited to George Herbert.

 

Whether you think you can or whether you think you can’t, you’re right.” – Henry Ford

 

No matter how great the talent or efforts, some things take time.
You can’t produce a baby in one month by getting nine women pregnant
.” – Warren Buffett

 

Notice: MHProNews will be doing a website theme and URL switchover this weekend. By industry standards, ours is a huge website. Expect glitches. As every seasoned and successful business professional knows, change routinely means anticipated and unexpected bumps-in-the-road. That said, patience and persistence pays. What’s coming is relevant and potentially profitable to many.

 

 

Strengths. Weaknesses. Opportunities. Threats. SWOT. 

Every person, profession, situation in life has its own SWOT. These are not always clearly understood by those who are in the middle of their own circumstances. Thus outsiders, often with experience in that same field, are brought in by success-minded business leaders to be a second set of eyes. Physicians often refer a patient to another doctor or an expert for a second opinion.

 

SWOTAnalysisDailyBusinessNewsMHProNews

The four quads of a good SWOT analysis. Strengths, Weaknesses, Opportunities, Threats.

 

Everyone that has ever owned a business that has endured for more than four years has achieved something that the majority of those who start a business can’t claim. If a business is profitable at the end of its fourth year, that is a notable accomplishment.

If that same 4+ year-old business can honestly say that they have achieved that profitability and sustainability with a high degree of customer satisfaction, so much the better. That combination of honest business success with both internal and external satisfaction merits celebration. 

Among public officials in both major parties that have studied manufactured housing with an open mind, several things become clear. Manufactured homes have been routinely misunderstood for years. 

For those who understand business strategies, that factoid and what follow are opportunities in disguise.

 

 

  About every third American is living in rental housing.

  There are some 22 million Americans living in pre-HUD Code mobile homes or in post HUD Code manufactured homes.

  Millions of conventional housing owners plan to upsize, downsize, and otherwise change housing.

  NIMBYism and land use policies that are often designed to protect or promote special interests are among the reasons that manufactured homes are often blocked by zoning and placement restrictions. HUD Secretary Ben Carson, who is the top federal official in charge of regulating manufactured homes, has made it clear that he gets those facts.  

  Education is part of the solution to that issue. Secretary Carson has personally made efforts at educating others about manufactured homes on national TV programs, in published speeches, as well as in Senate testimony. There are plenty of examples of third-party studies that span more than 20 years that debunk the misplaced fears that many have about manufactured homes.

  The new presidential executive order (EO) establishing a White House Council to promote affordable housing underscores the two bullets above. President Donald J. Trump’s new EO also specifically cited manufactured homes.

  Several Democratic and Republican lawmakers and public officials are paying more attention to manufactured homes, industry lending, and other industry business practices.

 

There is more. But those bullets are enough to make a ‘can do’ minded professional wonder why manufactured housing isn’t performing far better than it is? Why is the industry only producing and shipping about ¼th of what it did in 1998? Or why is the industry only shipping about 17 percent of what was achieved in the early 1970s?

For those whose only answer is ‘lending,’ that’s at best incomplete.  For those who say image, that’s part of it too, but that’s an opportunity in disguise for those who see clearly. Simplistic ‘answers’ like those are often going to hobble professional growth.

Why, by contrast, has the RV industry gone from being outsold by manufactured homes at a 3 to 2 margin in 1998, to RVs outselling manufactured homes by some 5 to 1 in 2018? RVs also had image problems decades ago, but they addressed that successfully. RVs – towable or motorized – for most Americans are as their name implies, are recreational. By contrast, manufactured homes, while some are used as second homes, are for the most part primary permanent housing.

Meaning, the RV industry’s potential size should only be a fraction of what the potential is for manufactured housing. That’s another outside indicator that manufactured housing should be doing several times its current sales levels.

Seen through the eyes of an honest SWOT analysis, there are clearly obstacles and opportunities, strengths and weaknesses in the manufactured housing industry in the summer of 2019. 

At a more granular and personalized level, there is a SWOT for every professional, location, business, and organization.  But the infographic below reflects the enormous potential that the industry has.  

2018DataShareofHousingMarketManufacturedHousingInfographicDailyBusinessNewsMHProNews612

 

What’s Next?

Amazon, Chinese imports, and 3D printed housing are just some of several looming threats to the domestic sales of more manufactured homes.

SunCommunitiesIncSUIManufacturedHomeSalesPriceComparisionConventionalHousingCostFeb2019IRDec312018DataManufacturedHomeCommunityDailyBusinessNewsMHProNews

 

But at this time, HUD Code manufactured homes have a clear price-per-square foot and/or other advantages over its rivals. As HUD Secretary Carson and the National Association of Realtors (NAR) Certified Business Economist Scholastica ‘Gay’ Cororaton have both said, manufactured homes are more resilient – far safer – than most realize. 

 

SunCommunitiesIncSUIRentalofManufacturedHomeVsOtherRentalComparisionsFeb2019IRDec312018DataManufacturedHomeCommunityDailyBusinessNewsMHProNews

Always keep in mind that data changes over time. This information was deemed accurate by a publicly traded company at the time it was originally published.

 

·        At least on paper, manufactured homes also have an advantage due to the ‘enhanced preemption’ clause that is already law, as established in the Manufactured Housing Improvement Act (MHIA) of 2000.

·        Manufactured housing has – at least on paper – support from the Duty to Serve (DTS) provision of the Housing and Economic Recovery Act (HERA) of 2008, that mandated support for manufactured homes. These two bullets are examples of good laws already on the books that are not being properly implemented.  That’s an opportunity in disguise for the savvy with moxie and resources.

There are also aspects of FHA, VA, and USDA (Rural Development) lending, plus several state finance programs, that offer opportunities for manufactured home professionals and investors to serve potentially millions of Americans who want to upsize, downsize, or get their first home. To be crystal clear, those opportunities exist apart from the so called ‘new class of homes’ that some in the Omaha-Knoxville-Arlington axis are promoting. That new class of homes, whatever the intention, is arguably more problematic than promising.

ClaytonHomesIhouseGenNowHome2015PrintedHouseNewClassOfHomesDailyBusinessNewsMHProNews

Click to download and see this full sized.

 

When people think image or stigma, that too is part of SWOT. However, a crisis that is properly understood is often an opportunity in disguise.

 

WhenWrittenInChineseCrisisComposedTwoCharactersOneDangerOtherOpportunityJohnFKennedyQuoteMHProNews

 

Sam Zell famously observed that when others are going left, look right. Zell told MHProNews via the late Howard Walker, JD, then Vice Chairman of Equity LifeStyle Properties (ELS), that the ELS chairman has never lost confidence in manufactured homes and communities. Zell has preached that they aren’t ‘trailers or trailer parks,’ in his own pointed way.

SamZellQuotesPencilHeadItsNotATrailerParkWhenEveryoneisgoingleftLookRightELSChairmanManufacturedHomeProNews

 

 

The fact that Zell-led ELS and Warren Buffett-led Berkshire Hathaway have invested billions into the manufactured housing industry, and continue to do so, should speak volumes to objective thinkers. The fact that others are following suit is likewise noteworthy.

Here is where there may be some parting of the ways between various industry professionals. To oversimplify, there are those in manufactured housing that fully grasp the realities noted and linked herein. Some are ‘black hat’ operations, while others are ‘white hat’ business. On MHLivingNews we encourage housing shoppers to discern that difference.

 

SmokingGunEvidenceOfAntiTrustMonopolisticCollusionMoatClaytonHomesKevinClayton21stMortgageTimWilliamsWarrenBuffettMHLivingNewsMHProNews

In a series of direct quotes in context, a document from 21st Mortgage signed by their president Tim Williams, Warren Buffett’s direct quotes from that same year’s annual letter, and video recorded comments by Kevin Clayton, all line up in what attorneys who reviewed it see as ‘smoking gun’ evidence of antitrust violations. They demonstrate how thousands of independent retailers, communities, and several producers – among others – where purportedly directly harmed by action that could be deemed an antitrust violation. See for yourself: https://www.manufacturedhomelivingnews.com/bridging-gap-affordable-housing-solution-yields-higher-pay-more-wealth-but-corrupt-rigged-billionaires-moat-is-barrier/

 

There are candidly those who don’t get it about such realities regarding ‘black hats’ in the ranks, or are in fear or denial, or may understand but don’t know what to do about issues like the ones found in the reports linked above and below.

 

 

Each of those are thorny topics. But ‘leaders grasp nettles.’ Nettles, properly understood, are prickly but have medicinal properties. ‘Grasping nettles’ is an apt metaphor that manufactured housing industry owners, managers, leaders, investors, and professionals should strive to understand and master in the context of their own unique SWOT.  

During a time that manufactured homes should be roaring, instead, the industry seems to be snoring. There are reasons that is so, including those noted in reports linked from this article. For 9 consecutive months, there are year-over-year declines in the production and shipments of new manufactured homes, despite all of the possible good news and positive resources that are available. That fact, considered in the light of others, begs questions. How to account for the failures to advance by the industry’s self-proclaimed leaders? Or who benefits from such a downturn? 

Businesses don’t become successful because they are operated by incompetent people. The management of MHProNews doesn’t believe that those leaders in the Omaha-Knoxville-Arlington axis are incompetent; quite the contrary.  The are successful and some of them are quite shrewd.

So, there must be other explanations for the relatively low state of the manufactured home industry. There must be good reasons, ones that can lead to profitable opportunities once fully grasped, as to why new manufactured homes are selling at a slower pace than the year that Buffett-led Berkshire bought Clayton Homes and other affiliates starting in 2003.

BloombergShipmentProductionGraphicManufacturedHousingIndustryDailyBusinessNewsMHProNews

May 2019 data reflects month 9th of the downturn, with nary a whimper from MHI or the big boys. Why?

 

What’s Next?

From the ranks of investors in publicly traded firms in manufactured housing, the controversy at Cavco Industries ought to sound alarm bells, especially in the light of items noted and linked from within this report.

Among public officials – several of whom correctly believe that manufactured homes offers an opportunity to increase affordable home ownership in ways that grows the personal wealth of singles and households – the facts noted and linked herein ought to be significant enough to warrant public hearings into several industry issues. Those hearings should be public and ought to proceed on a range of issues related to: antitrust, RICO, IRS tax-exempt status, and what is causing the failure of existing laws on lending and enhanced preemption to be properly implemented.  Experts from all sides and camps of the industry, including consumers, should be part of those Congressional hearings. Industry leaders should be called in to testify under oath.

Then, industry professionals and business owners, past and present, ought to ponder how the facts herein relate to themselves and their business experiences.  If the market has been rigged, as some claim based upon evidence like that linked from this article, who has that harmed and to what degree? Who benefited from the allegedly rigged system?

Because investigations and possible litigation aren’t the only steps that ought to occur, what will current and prospective industry investors and business owners and leaders do to navigate the current circumstances?  How will professionals respond to their own unique SWOT?

The fact that some businesses are honestly growing, while others are shrinking, should be carefully examined and objectively understood. 

·        There are no less than half a dozen other serious trade publishers or bloggers that are writing about industry related issues.  Why has this trade media stood essentially alone in reporting on these challenges in recent years?  Why have some among those half-dozen at one point in time identified or mentioned some of the same problems, but later went silent or flip-flopped on reporting about them?

·        Why is it that the National Association of Manufactured Housing Community Owners (NAMHCO) and some state association affiliates broken ranks from the Manufactured Housing Institute (MHI)? Why did they say that MHI failed in reflecting their interests?

·        Why does the Manufactured Housing Association for Regulatory Reform (MHARR) so often see matters in stark contrast to what the Berkshire-backed MHI does?  Which association is more accurate in their assessments? 

·        Why has Warren Buffett – his money and influence – often backed both sides of fights that MHI was engaged in? Why has MHI routinely come up short?

 

These are nuances that have been documented here and/or on our sister site of MHLivingNews

To understate: it is worth noting that per available third-party evidence and data, MHProNews readership is equal to if not significantly greater than all of the other 6 industry trade media and bloggers combined. That suggests that people recognize the difference between spin and straight talk

 

The Next Step

MHProNews is about to take its next evolutionary step.  Some of the theme changes on our new website are subtle, but others will be significant.

We already dominate the manufactured home industry in news, fact-checks, and analysis. Nothing else even comes close in size, scope, and professional audience engagement.

Our parent company’s business development and expert services have worked with several operations of all sized firms over the years successfully. Our results are proven in often very public ways, such as the rebirth of the Louisville Manufactured Home Show after years of downturn and finally its only year to be cancelled.  That achievements make us a go-to resource for those who are willing to invest in their future to grow. 

Others firms or locations that were already successful, but that were not reaching their true potential, have likewise turned to us for proven results.

But those successes mean that companies or locations that closed or sold out for less than their true value were arguably harmed by the so-called leadership of those who are striving for discounted consolidation and acquisitions, by whatever means.

 

 

Let’s note that the video interview above was performed prior to the negative news that later hit the headlines about that former MHI chairman and his company. We don’t knowingly work to promote allegedly black-hat operations.  We strive, instead, to work with the industry’s apparent white hats. Because of our pivots on MHLivingNews, we are now in a unique position to spotlight the problematic as well as white hats.

 

 

Thus, we bring a unique set of experiences, tools, and proven resources. Keen insider insights found here cause more people to logon to MHProNews daily than some of our rivals have monthly.

BarryColeMHInsuranceRVMHHallofFameCongratsManufacturedHomeIndustryMHProNews

Note, Barry Cole’s prior anniversary kudos message raises an important point. Most publications in the MH space failed or closed years ago. Some have since tried to make the cut, inspired by MHProNews’ success. Some noteworthy efforts have also since been suspended. MHProNews has stood the test of time, and the slings and arrows of the industry’s outrageous fortunes.

TimWilliams21stMortgagePublicationDailyBusinessNewsMHProNewsMHLivingNews

 

On MHLivingNews, we’ve been quietly revising and developing a platform that addresses that common questions and concerns from the general public’s perspective.  The success in attracting readers there is notable, because individual articles there may get several times more readers than even very popular articles found here on MHProNews.

Put differently, on both platforms, we’ve proven for years measurable results at what we have strived to do. 

To make that point, Casey Mack at Legacy Housing, with his company’s general counsel’s expressed okay, said the following.

 

CaseyMackTonySoheylaMHProNewsTeamFirstCallDailyBusinessNewsMHProNews

MHProNews has well-known publishing arms. Our publisher is one of the most highly acclaimed pros on LinkedIn among all manufactured housing professionals.

 

TonyGetsItAlColeOxfordBankTrustManufacturedHousingIndustryDailyBusinessNewsMHProNews

There have been hundreds of accolades – endorsements and recommendations – provided via LinkedIn alone. Others have been provided via video and in letters, etc.

 

While our business development services tend to be lower key, the results are praised in videos, written letters of recommendation, and by measurable bottom-line results. Some of those kind comments come from rivals. As Casey Mack and others suggest, our services don’t ‘cost,’ they are investments that properly utilized pay dividends.

With almost a decade of publishing the industry’s most read-trade media, we are about to turn the page to the next chapter.

While we disagree with Warren Buffett on several business ethics and related issues, we agree with him that some things simply take time. We also agree on the importance of reading for understanding, something that Buffett says he spends 5 to 6 hours a day doing and has for years. If you and your team are each reading less than an hour daily on MHProNews and MHLivingNews, then you are not yet reading enough.

Keep in mind the levels of awareness.  There are few things that doing them once is enough.

Our Republic just celebrated this week a key time in American history.  This nation began a struggle some 243 years ago that defeated the world’s lone superpower during the time our nation’s founding fathers declared the 13 colonies independence from the British king. Perhaps 1/3rd of the people in some form of fashion originally supported that effort for independence.

The U.S. and our allies defeated Nazi Germany and Imperial Japan, which some thought unstoppable. The U.S. overcame the power of the Soviet Union during the Cold War. At various times, there were those who said those feats could not be accomplished.

This is a can-do nation. If you are in business, you are likely a can-do person reading this. The industry has very real challenges, both internal and external. It will not be a quick fight, if it is to be successful.

We’re in it for the long haul. This next chapter in manufactured housing trade media is proof of our resolve.  The fact that the opposition won’t engage us directly in public debates and forums – after so many of those same people have praised our work for years – is perhaps the most telling reason to believe that we at MHProNews are ‘over the target’ in our analysis and efforts.

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The industry should be some 10 times its current sales levels. 

Our slogans are as relevant today as when we launched the site under the third logo on the right, below, in mid-October 2009.

 

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We’ve added to those mantras since then Industry News, Tips, and Views Pros Can Use.” © and News through the lens of manufactured homes and factory-built housing.” ©

 

 

The next evolutionary chapter in the industry’s biggest and most read trade media starts this weekend.  Stay tuned.

Our thanks to our sponsors and clients for making this possible.  Our thanks to our readers for seriously checking in often to consider all the news, fact-checks, reports, and analysis that we share here and on MHLivingNews.  With God’s help, the best is yet to come.  We Provide, You Decide.” © (News, analysis, and commentary.)

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Soheyla Kovach, managing member, for LifeStyle Factory Homes, LLC – parent to Daily Business News on MHProNews and MHLivingNews.com

 

 

 

 

 

Related Reports: You can click on the image/text boxes to learn more about that topic.

Shocking, True State of the Manufactured Housing Industry, plus Solutions for Profitable, Sustainable Growth – May 2019

Addressing Manufactured Housing Insanity, Unusual Equity LifeStyle Properties (ELS) Tip

 

 

 

 

 

 

 

 

MH Challenger – 3D Printed Housing ICON Closes Funding, Conventional Housing Giant DR Horton, Middle Eastern, Deep Pocket Investors

October 25th, 2018 Comments off

 

MHChallenge3DPrintedHousingICONNewStoryLogoClosesFundingDRHortonMiddleEasternInvestorsDailyBusinessNewsMHProNews

According to a media release to MHProNews via Berkshire Hathaway owned, BusinessWire, ICON announces a deal to close $9 million dollars in funding for what could be the most serious competitor to HUD Code manufactured homes on the horizon today.

 

ICON, as the Daily Business News on MHProNews has previously reported, is the firm that obtained the first-reported building permit for a residential 3D Printed home.

Among the money funders for ICON?

  • Oakhouse Partners, is said to be a lead-backer. Others include:
  • D.R. Horton, the largest homebuilder by volume in the U.S. since 2002;
  • Emaar, the largest developer in the Middle East and creator of the tallest building in the world;
  • Capital Factory, a Texas start-up accelerator;
  • CAZ Investments;
  • Cielo Property Group;
  • Engage Ventures;
  • MicroVentures;
  • Saturn Five;
  • Shadow Ventures;
  • Trust Ventures;
  • Verbena Road Holdings and
  • Vulcan Capital among others.

With conventional housing sliding, as rising interest rates and other factors slow sales, it should be a strong time for HUD Code manufactured housing producers.

 

Official Federal Housing and Construction Activity Report, Video

 

With the potential advantages of the Manufactured Housing Improvement Act of 2000 (MHIA), and the Duty to Serve manufactured housing and other underserved markets required by the Government Sponsored Enterprises (GSEs), this ought to be a strong time for HUD Code manufactured home producers, retailers and community sales.

But a lack of proper leadership by the Manufactured Housing Institute (MHI), has per several industry sources, created arguably avoidable artificial internal headwinds for the industry.  See what the new communities group president had to say in their recent statement that ripped MHI for a lack of effectiveness.

 

NewStoryICONvideoViewsManufacturedHousingDailyBusinessNewsMHProNews

The above reveals the number of views on this date for the video posted further below. MHI raises and spends millions a year. Why can’t MHI do something effective to advance manufactured housing? Why do they use distractions to appear to be doing market, which new HUD Code manufactured home shipment statistics and trend-lines alone reveal are ineffective?

 

Every check sent to MHI by an independent operation is arguably feeding the hand that bites you.  If you are an independent, small-to-mid-sized operation, the concerns raised about MHI by MHARR, the emerging new communities association, or others is just a sad reflection of reality” said L. A. ‘Tony’ Kovach.  Kovach is the publisher of MHProNews, and award-winning industry expert.

The evidence?  A recent example is found in the fact-checked report, linked below.

 

Weaponized News Spotlight – HUD, MHARR and Manufactured Housing Institute (MHI)

 

It doesn’t take a rocket scientist to see that MHI, Clayton, Berkshire, and other purported powers behind the Arlington, VA based trade group are either totally ineffective, or are arguably working against the interests of the majority of the manufactured housing industry’s independents,” Kovach said. As a political independent, he added that “The fact that Clayton would fund the opposition campaign of a longtime supporter of MHI’s own bill [Preserving Access to Manufactured Housing Act] tells you that these smiling folks are loyal first and foremost to themselves, and their own interests.  It’s part of their moat.  That’s arguably why they are open to backing Democrats, because the Democrats are historic friends of big taxes, big regulations, which kill small to mid-sized businesses, and the jobs that they create.”

 

ManufacturedHomeMHShipments1990-2017DailybusinessNewsManufacturedHousingMHProNews600

LATonyKovachGoodBipartisanshipShouldalwaysBepredicatedBenefitallhonestindustrymembersnotslectfewquote

If enhanced preemption and the DTS were being robustly enforced, HUD Code manufactured housing could be roaring instead of snoring. RVs have grown in sales, why not manufactured housing?

KennyLipschutzQuotePoorJobOfLobbyinginMHIndustry-postedMHProNews48thMHINCClist

The quotes shown were not for this specific topic, but are being applied as a principle worthy of consideration for this topic.

The greatest hindrance and the greatest threat to the industry is not the economy, the homes or the communities, it is governmental interference and over-regulation,” said Neal T. Haney, speaking on behalf of the new national communities focused post-production trade association.

No Effective National Representation’…

The national legislation and rule making over the last ten years has proven that we do not have that representation” at the federal level, Haney explained. One only has to look at the passage of the Safe Act and the Dodd-Frank Act to see how devastating and onerous national legislation can be. Other similar chattel groups (the RV industry) saw the proposals and their representation managed to have them exempted,” said Haney.

 

New National Manufactured Housing Association Makes Its Appeal to Industry Members

 

SoTheAssociationMHIIsNotThereFortheIndustryUnlesstheinterestsoftheBigBoysJointheIndustry'sMartyLavinMHIAwardWinnerQuoteMHProNews

MHProNews looks at the facts, considers the sources, and follows the evidence. MHI earlier last year, and for years before, MHI routinely replied promptly to all inquiries. But since we’ve spotlighted the problems and concerns with their effectiveness, they’ve gone silent. Why? If the facts are on their side, why not make offer a cogent explanation?

 

 

ICON CEO

We’re in the middle of a global housing crisis and making old approaches a little better is not solving the problem. It is ICON’s belief that the homebuilding industry needs a complete paradigm shift.” – Jason Ballard, co-founder and CEO of ICON.

Is this emerging tech a potential threat to HUD Code manufactured housing builders and communities?

There are some in the community sector that I’ve spoken with that quietly acknowledge that there are several potential threats for their part of the industry,” said Kovach. “That concern is likewise found among some independent HUD Code builders too.  We believe the MH industry can, and should be roaring, not snoring.  But so long as the industry allows MHI and their string-pullers to play ‘rope a dope’  with indepdents, then those outside threats or challenges to the industry will arguably only grow, not diminish.

 

IfIHadAnHourToSolveAProblemIdSpend55MinutesThinkingAboutthePRoblemAnd5MinutesThinkingAboutsolutionsAlbertEinsteinquoteMHProNews

Objective analysis and critique are essentially for growing a locations sales, and thus the industry to its potential.

Understanding, Goal, and Solution Orientation 

The short-term goal logically should be to do all you can in your market to defeat Buffett and his Democratic buddies.

HumanitiesValueBuisnessCriticismDissentWhenGoingAlongGetAlongWhereWhistleblowersDiscouragedBadThingsHappenBusinssesImplodeMarthaCNussbaumPhotoQuote

Design by MHProNews.

Post-election, there is much that can be done by the Trump Administration legally and/or in the marketplace to unravel the chains that bind manufactured housing.

Failure to act prudently will debatably result in threats like the above from ICON.  Failure to act could be the undoing of the lifelong dreams of many honest independents. “We Provide, You Decide. ” © ## (News, analysis, and commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

Did MHProNews Miss This? MHI Insider News Tip – Following Evidence, Money

Transparency – What Manufactured Housing Industry Pros Have Proclaimed

The Coming Breakup of Berkshire? MHI? Plus Sunday Headline Recap 10-14-2018 to 10-21-2018

Media Claims New Story/ICON Builds 3D Printed Housing for $4000, Fact Check & Analysis

 

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

Survey Top 2017 PreFab, Modular, Tiny and 3D Printed Housing News Stories

 

Media Claims New Story/ICON Builds 3D Printed Housing for $4000, Fact Check & Analysis

October 10th, 2018 Comments off

 

MediaNewStoryICONBuilds3DPrintedHousing$4000FactCheckAnalysisDailyBusinessNewsMHproNews

Different construction methods exist – or emerge – for a variety of reasons.

 

3D printing of housing, for example, is being tested globally. Some say 3D printed housing is the obvious answer for building housing on the lunar landscape, or other planets.  “It sounds crazy, but it would be a lot crazier to fly sheet rock and 2×4’s to Mars,” Jason Ballard, ICON CEO per Business Insider.

JasonBallardPhotoCofounderCEOIconTreehouseICONLogoDailyBusinessNewsMHProNewsLogo400There are also reasons why independent trade publishing which fact-checks is necessary for the factory-built-housing industry.

When there is a buzz about:

  • alternative construction,
  • emerging, or
  • automated technologies then

investors, homebuyers, policy wonks, and others may ask – ‘why should we mess with HUD Code manufactured homes?’

So, it is obviously an important issue to millions.

With that backdrop, mentally place yourself in the shoes of an affordable housing advocate, hedge fund manager, or housing seeker, and then read the following.

photo

Mainstream media outlet Business Insider (BI) ran what is at best a dubious headline, “These 3D-printed homes can be built for less than $4,000 in just 24 hours.”

The videos by third party are posted by the Daily Business News on MHProNews, and were not part of the BI article.

 

Here’s how that BI article opens:

Printable homes represent the latest wave in construction, but they’re not always cheap to build.

Earlier this year, Branch Technology, an architectural startup,developed a prototype of a 1,000-square-foot 3D-printed home that would cost about $300,000 — a price too high to be considered a solution to the global housing crisis.

In March, New Story, a housing nonprofit based in San Francisco, and ICON, a construction-technology company that designs 3D printers, unveiled what they said was “the first permitted, 3D-printed home in America”: a 350-square-foot structure that cost about $10,000 and took just 48 hours to build.

At the time, the printer — known as the Vulcan — was running at only 25% speed. That gave the companies confidence that they could build a 600- to 800-square-foot home in just 24 hours for $4,000 or less. Before using 3D-printing technology, it took New Story eight months to build 100 homes, each costing about $6,000.”  Their article is found at this link here.

Note that the printer for these 3D printed housing units is portable, weighing about 2,000 pounds.

Here’s a news video that serves to make the point on why fact-checks and common-sense analysis are not only useful, but necessary. Note how the still emphasizes that same $4,000 price?  It’s the same figure that BI and others in mainstream media are reports on ICON’s and the New Story’s non-profit efforts are using.

 

But if you listen carefully, ICON’s founder says that the price is for the wall system and framing, not the systems of the house, like HVAC, plumbing, electrical, etc.

Another news outlet said that an ICON project in El Salvador would cost $1,000,000 for 100 homes. Presumably, that is the price of building it there, not in the U.S. If so, that’s $10,000 per ‘tiny house.’

FYI – MHProNews reached out to ICON with questions about what is and is not included in the cost, and received no reply. We plan another outreach in reaction to this article.

So, the Daily Business News turned to another 3D printing builder for their take on this ICON related pricing claims. Here’s what Don Musilli, CEO of 3D Build Systems LLC, Englewood, Florida told MHProNews this week.

 

3D Builder Sounds Off on ICON, Media Claims

Tony: The prices stated with these printed homes are materials cost. We can print an exterior and interior wall in a 1,000 sq. ft. home for under $10,000.00 materials cost. So these numbers are not really indicative of the sell price of the home plus this home has no HVAC and minimal lighting. No toilet, sink, etc.,” said Musilli.

We [3D Build Systems] believe we can produce a 1,400.00 sq. ft. home, complete, ready to move in for around $100,000.00. That is more reasonable and more accurate,” Musilli said in an electronic statement.

One more point,” added Musilli. “It is our goal to attempt to complete the homes in 30 days or less. We are working on the process for wiring, plumbing and installation of the split heating/cooling system to be done as quickly as possible. The finish is just the concrete wall with a stucco like finish.”

If Musilli’s pricing comes to pass, that would be $71.42 per square foot. That’s considerably less than prior estimates for the same sized home of about $100,000.

 

Robotics, 3D Printed Housing, Imminent Challengers for Manufactured Homes, Modular Housing – 3D Build Systems CEO Don Musilli

 

As has been noted above and previously, to achieve more affordable housing, there should be an openness to new as well as proven construction methods, including HUD Code manufactured homes, on an equal opportunity basis.

 

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

 

 

What Does the Emerging 3D Printing Mean to Manufactured Housing?

A manufactured home industry veteran told MHProNews today that the industry has a “once in a lifetime” chance to get it right.  The need for affordable housing is so great, and there are numerous media sources that are shedding positive light on HUD Code manufactured homes.  One of several examples from this year is found below.

 

Bloomberg “New Home for $90,000? Manufactured Housing Is Making a Comeback” Reveals MH Media Challenge

 

Be that as it may, it is challenges from emerging technologies that are among the reasons our publisher repeatedly warns the industry’s independents against what he sees as the “artificially caused challenges” to HUD Code manufactured home builders, retailers, communities and other industry professionals. One of many such challenges are spotlighted in the article linked below, which can be read later for greater understanding of the issues.

 

Rumble over Anti-MH Law-State Association, Manufactured Housing Institute (MHI), Clayton Homes, and MHARR

 

The Manufactured Housing InstituteMHI – and their mouth-pieces keep calling for ‘unity’ in the industry.  That’s a potentially loaded term,” says L. A. ‘Tony’ Kovach.  “Someone can unite an industry by consolidating it. Uniting an industry could in some cases be construed as an antitrust issue, as their own handout says. That said, the point should be that a few players that have purportedly manipulated regulators, aspects of media engagement, public officials and capital could have over played their hand. In the meantime, that process has arguably cost thousands of industry professionals to lose their businesses to closure or a cheaper sale than a normal market condition would have provided them.”

The other side of the coin,” said Kovach, “is that MHARR, MHI and state association like Texas did pull together in a way that benefited everyone.  That should be the test for ‘unity.’ Does it benefit consumers? Does it benefit businesses of all sizes?  Does it work to the advantage of taxpayers? That’s kind of authentic unity is worthwhile. So, the word ‘unity’ must be carefully parsed.  Some unity is good, but other kinds of unity is akin to conquest.”

LATonyKovachGoodBipartisanshipShouldalwaysBepredicatedBenefitallhonestindustrymembersnotslectfewquote

The comment above was said with respect to another recent topic, but relates to this issue too.

MHProNews will be doing a special report on that topic, to provide an example of how ‘good unity’ has worked before, and can work again.

For more on these issues, see related reports below for more.  “We Provide, You Decide.” ©  ## (News, analysis, and commentary.)

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NBC Video – Federal Authorities Investigating Clayton Homes, Maxine Waters Denounces Lending “Discrimination” Against Minorities

Truth, Trump, Tragedy, Triumph, Affordable Housing, and Manufactured Homes

USMC 3D Printed Barracks, Official Details, Video – Factory Builders Notice

August 31st, 2018 Comments off

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MARINE CORPS BASE QUANTICO, VA. – “The Marine Corps is leading the way in employing advanced technologies and robotic construction,” said Kaitlin Kelly, MCSC Office of Public Affairs and Communication.

 

Earlier this month,” per their release, “the Additive Manufacturing Team at Marine Corps Systems Command teamed up with Marines from I Marine Expeditionary Force to operate the world’s largest concrete 3D printer at the U.S. Army Engineer Research and Development Center in Champaign, Illinois. As a joint effort between the Marine Corps, Army and Navy Seabees, an expeditionary concrete 3D printer was used to print a 500-square-foot barracks hut in 40 hours.”

 

The Marine Corps is currently staffing a deliberate urgent needs statement and concept of employment for this technology. The results of the field user evaluation will inform future requirements to give the Corps a concrete construction additive manufacturing program of record,” Kelly said.

This exercise had never been done before,” said Capt. Matthew Friedell, AM project officer in MCSC’s Operations and Programs/G-3.  “People have printed buildings and large structures, but they haven’t done it onsite and all at once. This is the first-in-the-world, onsite continuous concrete print.”

The team reportedly started with a computer-aided design model on a 10-year old computer, concrete and a 3D printer. Once they hit ‘print,’ the concrete was pushed through the print head and layered repeatedly to build the walls. In total, the process took 40 hours because Marines had to monitor progress and continually fill the printer with concrete.

But Friedell said that he thinks if there was a robot to do the mixing and pumping, the building could easily be created in one day.

In 2016, the commandant said robots should be doing everything that is dull, dangerous and dirty, and a construction site on the battlefield is all of those things,” Friedell said.

This raises issues about automation previously reported in MHProNews, on both modular and HUD Code manufactured housing building.

 

Billion Dollar Startup Modular Builder, Using Robotics, Could Soon Rival Clayton Homes’ Total Sales

 

See the linked articles, above, below and in the related reports.

Clayton Homes’ “Robots” – Automation’s Role in Warren Buffett’s Berkshire Hathaway’s “Durable Competitive Advantage” in Manufactured Housing

 

The ability to build structures and bases while putting fewer Marines in danger would be a significant accomplishment, Friedell said.

In active or simulated combat environments, we don’t want Marines out there swinging hammers and holding plywood up,” said Friedell. “Having a concrete printer that can make buildings on demand is a huge advantage for Marines operating down range.”

The USMC says it normally takes 10 Marines five days to construct a barracks hut out of wood.

With this 3D FUE, the Marine Corps proved four Marines with a concrete printer can build a strong structure in less than two days.

Ideally, said Kelly, the Corps’ use of concrete printers will span the full range of military operations, from combat environments to humanitarian aid and disaster relief missions.

As the first military services on site in natural disasters, the Navy and Marine Corps are great at providing food and water, but struggle to provide shelter, said Friedell. In many locations, cement is easier to acquire than wood.

During humanitarian or disaster relief missions, Marines could safely and quickly print houses, schools and community buildings to replace those destroyed.

That line above is one that should cause a laser focus on this topic by manufactured and modular home professionals who are disaster housing focused. And that’s just one of several levels that factory-home builders should be responding to promptly, by addressing the issues that hold manufactured homes back. See the related reports, linked below.

 

This capability would enable a great partnership with the local community because it is low cost, easy to use, and robotics could print the buildings,” Friedell said. “We can bring forward better structures, houses and forward operating bases with less manpower and fewer Marines in harm’s way.”

The AM Team plans to conduct further testing and wants to get the capability into the hands of more Marines to inform future requirements for cutting-edge technology and autonomous systems, according to Kelly.

Our future operating environment is going to be very kinetic and dangerous because we don’t necessarily know what we’re going into,” said Friedell. “The more we can pull Marines out of those potentially dangerous situations—whether it’s active combat or natural disaster—and place robotics there instead, it helps us accomplish the mission more efficiently.”

Factory home builder? This is your latest wake up call. That’s “News through the lens of manufactured homes, and factory-built housing” © – where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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Related Reports:

Robotics, 3D Printed Housing, Imminent Challengers for Manufactured Homes, Modular Housing – 3D Build Systems CEO Don Musilli

Power & Profit$ from Factual Sales & Marketing, Monday Morning Manufactured Housing Meeting – Part 1

What “Made in Space” Housing Plans Should Tell Manufactured Housing Industry Professionals

June 25th, 2018 Comments off

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Made in Space is a company planning to use 3D printing and robotics technology to build housing in orbit, and in outer space.

 

 

This curated CNBC video posted tells the Made in Space corporate story in brief.  But why does this matter to MHVille?

No one is expecting to ship HUD Code manufactured homes into orbit, to the moon or Mars. So again, why does this matter to MH Industry professionals and investors?

Because 3D printing and robotics are part of the emerging building technologies that are poised to disrupt the HUD Code manufactured housing industry.  Some other examples are linked below, under the Related Reports.

 

Leaders Avoid Pitfalls, Roadblocks, and Traps…

The Daily Business News is the only MH Industry trade media that periodically informs the industry about trends that could impact the investments and businesses in manufactured housing.

The industry can arguably, at this stage, head these earthly competitors to HUD Code homes off in legitimate ways.

WhatIsLeadershipLightBultsOneLitPxManufacturedHousingIndustryDailyBusinessNewsMHProNews

What is leadership Collage design by MHProNews.

But if the HUD Code manufactured home industry stays at historically low levels, the outlook inside of a decade could debatably prove grim.  That in turn would threaten many present MH industry investments.

The current federal administration provides a unique opportunity to regrow the MH industry in a sustainable and ethical fashion.

 

But if the resistance to the image of manufactured housing, plus other hurdles, aren’t overcome in a relatively short period of time – in the next few years – then an unwelcome change may be coming.  As a retired state executive quipped, the industry’s associations could within 15 years end up renamed as “the manufactured home remodelers association.”

That’s presently an avoidable future.

Prudent steps now can avoid that type of disruption.

For examples of reports that point to such challenges to HUD Code homes from outside of manufactured housing, click the related reports, linked below. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images, and content are provided under fair use guidelines.)

Related Reports:

Robotics, 3D Printed Housing, Imminent Challengers for Manufactured Homes, Modular Housing – 3D Build Systems CEO Don Musilli

Emerging Building, Construction Technologies Poised to Disrupt Housing, Developing, and More

Survey Top 2017 PreFab, Modular, Tiny and 3D Printed Housing News Stories

 

Only 3 Options – the Elephant in the Room

 

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Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.27.2018 to 6.3.2018

June 3rd, 2018 Comments off
sundayMorningManufacturedHousingIndustryTradeNewsRecap5.27.201to6.3.3018DailyBusinessNewsMHProNews

Factoid. If you look at the home page of MHProNews on Sunday Morning, it will look like what you see on this tablet screen shot, above.

Meshuggeneh

 

We were checking out at Walmart last night after dinner.  The woman who was ringing up our order was lightly conversing with my husband and family.  She was commenting on something the previous lady in line had said before leaving with her new goodies.  The lady at the register said to us, “What would my rabbi think about that?”  Without missing a beat, Tony said, “He’d likely think it would be Meshuggeneh.”

The woman looked with surprised delight, but apparently made the quick judgement that we were not Jewish.  “Yes, you’re right.  But how do you know what that means?”  “Because we have a number of Jewish friends and colleagues,” Tony replied, and in moments he and our son Tamas were both singing a few lines from Fiddler on the Roof to that woman’s amazement and joy.

The word “Meshuggah” is defined by the Free Dictionary like this: “Adj. 1. meshugga – senseless; crazy. meshuga, meshugge, meshuggeneh, meshuggener. Yiddish – a dialect of High German including some Hebrew and other words; spoken in Europe as a vernacular by many Jews; written in the Hebrew script.”  It’s use was perfectly suited for the occasion, and the exchanged clearly lifted the spirits of that woman — who doesn’t know us, and we did not know her save for those few minutes at a register.

There are times when the right words – including lyrical words – can bring joy, inspiration, comfort, or insight to others. Words can harm, and words can heal.

As trade publishers, it is never our intent to harm another, quite the opposite is true.

Journalism and trade journalism are relatives, but they are not precisely the same thing.

There is journalism for a cause, so-called agenda journalism.  Many in media try their hands at that, and to a degree, in as much as we advocate for this or that as a means of advancing manufactured housing in an editorial way, it would be fair to say that MHProNews and MHLivingNews have an agenda too. Every genuine trade media is a kind of de facto advocate for their respective cause or industry.

Ours agenda is out in the open. We want to see manufactured housing advance. Everything else, as my spouse might say, are details and commentary. During an affordable housing crisis, when the industry has done as much as 5 to 6 times higher levels of new manufactured home sales in the past, why isn’t the industry doing much better today?

MostMenAppearnNeverConsideredWhatHouseIsNeedlesslyPoorAllTheirLivesHenryDavidThoreauManufacturedHomeLivingNews

For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here.

Day by day, article by article, we strive to provide insights that address those kinds of opportunities and concerns.

Life can take surprising turns.

Neither Tony nor I imagined at the start of our studies and early careers that the course on our lives would bring us into manufactured housing.

My training was in medicine, and I’d been certified here in the U.S., and in a European nation, and my motherland too. Tony began his years of college studies in history, with a journalism scholarship, and a minor in business. As a medical scientist, I strive to look at things clinically. Tony uses decades of hands-on industry involvement in retail, communities, with lenders and producers, all aided by the lens of his education and other life experiences.

We naturally influence each other, as we aim to inform (and be informed by) you and the thousands of industry professionals, investors, and researchers who will check in today to read this among the total of 6.7 pages they will read on average before they go.

DisneySpringsTamasKovachPoliceSheriffsFirstRespondersDailyBusinessNewsMHproNews

A child with serious medical conditions will altar your life’s paths. But what a joy it is to embrace life, including the challenges that life will always bring.  As thousands in MHVille know, Tamas travels with us to trade shows and other industry events.

Depending on the time of year, and what’s going on in the industry, page views per reader can go as high as 9 per visit.

But even our most recent third-party data demonstrates that our readers are twice as engaged as the average mainstream media news site (by comparison, mainstream news gets about 3.3 page views per reader). Wow, we have double the engagement – or more – than mainstream news readers get. Our sincere thank you to all who make that possible.

Webalizer and Alexa are among the sources of our traffic insights, and third-party data tells us that no other trade publication even comes close to us in the manufactured housing trade media field. Again, thank you. By the way, it was a challenge from George Allen who suggested that we generate this third-party data report.  We listen to a wide range of readers, and often respond to, readers comments, though not always instantly.

There are a handful of bigger websites than ours in what Tony likes to fondly call MHVille or HUDVille. But no one even comes close in MH trade media websites, or apparently in published MH media too.  These are facts. No one else in MH media even bothers to share their trade site or readership data. NOTE: It’s not how many of what you print, it is what gets read that counts.

That’s one of several ways that third-party data comes in handy.

Why are we successful, and have a MH Professional audience as wide and deep as we do? 

Fair questions.

First, we provide professional services to the industry, so we aren’t sitting in some ivory tower. We know factory-crafted homes from the ground up. Tony began award-winning, record-setting work in MH retail in the 1980s.  He later shifted to working with lenders on remarketing, and then with land-lease MH Communities (MHC) and producers.  In the industry’s trade media, it’s unlikely that anyone in MH history has interviewed more people than we have: actual manufactured home owners, numerous industry professionals, experts, and others who touch or connect with manufactured and modular home building.

Next, we curate topics that ought to have meaning for you, industry professionals, investors, policy advocates, and other kinds of researchers.  Thus, it should be no surprise when a number of articles here get over ten thousand hits or more in their first month online on MHProNews. Millions of page-views in a year can yield the kind of statistics that generated the following factoid.

The industry needs inspiration as well as fair warnings, and de facto morality tales. We are guided day-by-day with input from industry readers from across the range of businesses of all sizes.  The Daily Business News gathers input from a variety of sources, including:

  • insights and interactions with members and staffs of trade associations,
  • the federal government,
  • state or local officials,
  • mainstream media,
  • experts in various fields, and much more.

Yes, we have typos, as detractors like to note, but we also bring the industry’s most read, most discussed, and hardest-hitting articles. Tony says, “chaff and wheat.”  Keep the good grain, please pardon any keystroke or autocorrection-caused glitch.  Please pardon as needed, and keep in mind that for me, English is my third language.  Keep in mind too that we are doing more articles than all others combined between doing other services for various members of the industry.

We’re not aiming for the politically correct. We call it as we see it, but not for the sake of mere clickbait.

We are willing to expose what is necessary – the underlying factors that are holding our great industry back from achieving its potential for solving the massive, and growing affordable housing crisis.

We are willing to name-names, and point fingers, when there is evidence to make a claim.

We are evidence- and principle-based writers, with analysis informed by decades of hands-on experience in manufactured housing.

We’re mindful that every article gets read by thousands, many of whom will make decisions about manufactured housing related issues.

When third-party researchers, the federal government, others in mainstream media read, cite or quote our work, that all says something.  When certain voices in MHVille attack us (usually, quietly), that says something too. When the naysayers won’t debate publicly, that definitely tells you something’s amiss.  If they thought the facts were on their side, why not discuss them publicly?

Doing anything less than giving you actionable insights based upon reality – when during this U.S. affordable housing crisis our potential as an industry could be 5 to 10 times more business  – could debatably be called Meshuggeneh.

If you want to sign up for our industry leading headline news, delivered twice weekly, you can sign up in seconds at this link here or after the end of this article.

That said, let’s dive into this week’s tops headlines.

 

What’s New on the Masthead

S 2155, Manufactured Housing,“Economic Growth, Regulatory Relief, and Consumer Protection Act” Back Story

What’s New from MHARR

Montgomery Confirmed as HUD Assistant Secretary

 

What’s New on MHLivingNews

FICO Credit Scores, Debt-to-Income (DTI) Ratios, Financing, Housing, and Manufactured Home Loans

FICO Credit Scores, Debt-to-Income (DTI) Ratios, Financing, Housing, and Manufactured Home Loans

 

What’s New on the Daily Business News

DailyBusinessNewsLogoMHProNewsLogo (1)

Saturday 6.2.2018


7 Surprising Keys to Unlock Manufactured Housing Industry Sales Success

7 Surprising Keys to Unlock Manufactured Housing Industry Sales Success

 

Friday 6.1.2018

“Cap X Coming Alive” “Don’t Punish Success” – Kudlow – Business, Economic, Political Outlook, PLUS MH Market Updates

 

HUD’s Operation Breakthrough, Promoting Factory, Industrialized Building – Mobile Home Era to Modern Manufactured Homes.

HUD’s Operation Breakthrough, Promoting Factory, Industrialized Building – Mobile Home Era to Modern Manufactured Homes.

Rollohome, Creating 60,000 Factory-Built Homes in 2 Years

Rollohome, Creating 60,000 Factory-Built Homes in 2 Years

Google, Tech, Manufactured Housing, and Political Power

 

 

Thursday 5.31.2018

Tariffs! Or Trade Tool? Markets Rocked, Manufactured Housing Industry Stock Updates

Cavco Industries (CVCO) Insights, Financial Update, Fiscal 2018 Fourth Quarter. Year End Results

Cavco Industries (CVCO) Insights, Financial Update, Fiscal 2018 Fourth Quarter. Year End Results

Understanding the Modern Realities of MHVille – Winners, Losers, Profits, and Loss

Understanding the Modern Realities of MHVille – Winners, Losers, Profits, and Loss

Manufactured Home Community Owner Alert, Rent Control, MHAction Plans Organized Action in Several States

Manufactured Home Community Owner Alert, Rent Control, MHAction Plans Organized Action in Several States

 

Wednesday 5.30.2018

Manufactured Housing Association for Regulatory Reform (MHARR) Pressing Fannie Mae, Freddie Mac to Fully Engage on Duty To Serve (DTS)

Manufactured Housing Association for Regulatory Reform (MHARR) Pressing Fannie Mae, Freddie Mac to Fully Engage on Duty To Serve (DTS)

Tariffs Designed to Defend American Tech, Peter Navarro Video, Plus MH Market Updates

NAR’s Lawrence Yun Raises Alarm for New Housing Crisis, MH Import?

NAR’s Lawrence Yun Raises Alarm for New Housing Crisis, MH Import?

George Allen Blasts MHI, NCC Ignoring Own, Spencer Roane, SECO, COBA7, Tom Lackey Controversies

George Allen Blasts MHI, NCC Ignoring Own, Spencer Roane, SECO, COBA7, Tom Lackey Controversies

 

Tuesday 5.29.2018

Robotics, 3D Printed Housing, Imminent Challengers for Manufactured Homes, Modular Housing – 3D Build Systems CEO Don Musilli

Robotics, 3D Printed Housing, Imminent Challengers for Manufactured Homes, Modular Housing – 3D Build Systems CEO Don Musilli

‘Wealth Creation vs. Redistribution,’ First Trust Chief Economist Brian Wesbury on Markets, Oil and U.S. – Plus MH Market Updates

FEDs, AGs, Law, Weaponized Gov’t – Business Risk, and Defense

FEDs, AGs, Law, Weaponized Gov’t – Business Risk, and Defense

Emerging Building, Construction Technologies Poised to Disrupt Housing, Developing, and More

Emerging Building, Construction Technologies Poised to Disrupt Housing, Developing, and More

 

Monday 5.28.2018

Attorney General Sues Manufactured Home, Modular Housing Company, and owner Stanley Hall

Attorney General Sues Manufactured Home, Modular Housing Company, and owner Stanley Hall

High-Rise Manufactured Home Stackable Towers, Compete with Modular/PreFabs, Density at Lower Cost

High-Rise Manufactured Home Stackable Towers, Compete with Modular/PreFabs, Density at Lower Cost

Memorial Day – 60 Second Video, Honoring the Fallen Who Preserved Freedom

Memorial Day – 60 Second Video, Honoring the Fallen Who Preserved Freedom

Code of Conduct – Good or Bad News, and Home Selling – Monday Morning Manufactured Housing Sales, Marketing Meeting

Code of Conduct – Good or Bad News, and Home Selling – Monday Morning Manufactured Housing Sales, Marketing Meeting

 

Sunday 5.27.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.20.2018 to 5.27.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.20.2018 to 5.27.2018

And that’s all she wrote, with a little help from that other guy, during the week that was.

We’ll have some hot topics tomorrow, and beyond. The new issue of Featured Articles and Interviews for June will likely be up by Friday.  If you and your team aren’t already among the thousands who read our twice-weekly headline industry news updates, click here or sign up free in seconds via the link below.  Our headline news style emails are far more open-and-read than similar mainstream media news, again, per third party analysis. We Provide, You Decide.” © ## (Headline news, analysis, and commentary.)

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3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Robotics, 3D Printed Housing, Imminent Challengers for Manufactured Homes, Modular Housing – 3D Build Systems CEO Don Musilli

May 29th, 2018 Comments off

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A revolutionary idea in home building is taking place insouthwest Florida, per Sun Coast News. and other regional media.

 

Once the foundation is poured the robot will print that structure in 18 to 24 hours,” said CEO Don Musilli, to ABC 7.

Instead of a year to build a house conventionally, Musilli and 3D Build Systems COO Deborah Hegedus believe they can cut the total build time down to a single month.

All the technology we’re working with is all bottom up. This is not technology that your grandfather used, or your father used,” Musilli told Sun Coast.

The 2 videos on this Daily Business News report bring out some similar, distinctive, and complementary facts.

3D Build Systems says they can build housing from 700 to about 2000 square feet in size.

This is similar, but on a larger scale, to the 3D printing that MHProNews previously reported is being deployed by an Austin, TX 3D builder.

 

3D Printed Home in Austin, TX Aims to Revolutionize Affordable Housing

What is often missing from reports on emerging technologies in construction are accurate estimates of pricing. Sun Coast reported an estimated price of $150,000. But what does that include? The article, and others, were silent on that point.

So MHProNews reached out to Musilli. In a series of emails, here’s what he said.

We are developing 3 typical home designs with pricing that will be put on our website within the next 20 to 30 days,” Musilli told the Daily Business News via email.

As his message suggested, there is no firm price now, but it should be noted that such pricing is often missing from others doing 3D housing printing.  To his credit, Musilli, is the first to directly address such specific questions.

We have been developing these prices and want to be fairly sure that what we present is accurate. For approximation we believe we can complete one of our homes in 1200 to 1400 sq. ft. range for around $150K,” per Musilli message.

That reply was to the MHProNews’ querry requesting a turn key, move-in ready price.

Again, we will have more data shortly,” he said.

 

Comparisons to Conventional Housing

In the Sarasota market, starter, new conventional housing ranges from $100.50 – $149.22 per square foot, according to Home Builders Pro Matcher.

So, doing the math provided by Musilli, a 1,300 square foot home for $150,000 turn-key would be $115.39 per square foot.

If they hit that target figure, that would make these 3D printed houses very competitive to mainstream site-built housing.  That said, in some ways, it could be superior, if the homes are indeed able to handle 220 mile-per-hour winds, and an 8.0 rated earthquake.

It would be surprising if they could do a turn-key finish of their models in 30 days, but even if it was completed in 60 days, it would be far faster than conventional housing.

That could be a tough competitor, perhaps even a body-blow to modular builders, if the pricing holds and as 3D housing catches on.

It could also put a pinch on some higher end HUD Code manufactured home builders too.  Manufactured housing would still be significantly less in price.

But as robotics ramps up, don’t be surprised if the pricing drops.  Note too that the new tax law, per sources, could spur robotics sales. See the infographic below.

NearFutureAutomatedProductionIncreasingDramaticallyRobotsCheaperVCapitalistDailyBusinessNewsMHProNews

 

The Wrap

The bottom line is that this is a big threat to site builders, but it is also a looming challenge to higher cost factory builders.

Nevertheless, the Google search below is accurate, then the Manufactured Housing Institute (MHI) has been mute on this topic.

3DPrintedHousingManufacturedHousingInstituteIndustryDailyBusinessNewsMHProNews

By contrast, the Modular Building Institute (MBI) has, per the search shown, has to some degree addressed this issue.

ModularBuildingInstituteMBI3DPrintedHousingDailyBusinessNewsMHProNews

MHProNews has been tracking and reporting on the emerging 3D printed housing tech for several years.

MHProNewsMHLivingNews3DPrintedHomeHousingDailyBusinessNewsMHProNews

The bottom line is that industry professionals should be mindful of these developments, and should develop responses to the challenge.

The alternative of inaction from could be problematic for hundreds of business in MHVille in a fairly short period of time. ## (News, analysis, and expert commentary.)

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Related Reports:

Emerging Building, Construction Technologies Poised to Disrupt Housing, Developing, and More

Survey Top 2017 PreFab, Modular, Tiny and 3D Printed Housing News Stories

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Emerging Building, Construction Technologies Poised to Disrupt Housing, Developing, and More

May 29th, 2018 Comments off

DroneBuildingWallDailyBusinessNewsMHProNews

This 10-minute video will show you some technologies that you will be familiar with, such as 3D Printing.

 

But it will also introduce you to technologies that you may not be familiar with at all.  This new TechZone video was posted earlier in May 2018, and it already boasts over a million views.

From:

  • patio and road paving systems,
  • to tear down tech,
  • 3D printing,
  • to wall building drones,
  • robots that build walls faster than humans,
  • and more

this is a video that forward thinkers in the manufactured and modular housing industry will want to carefully digest.

We have a follow up Daily Business News report pending on a related process that is poised to launch later this year, or early in 2019.  It is a must for factory builders.  Stay tuned. ## (News, analysis, and expert commentary.)

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Related Reports:

Survey Top 2017 PreFab, Modular, Tiny and 3D Printed Housing News Stories

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3D Printed Home in Austin, TX Aims to Revolutionize Affordable Housing

March 29th, 2018 Comments off

3DPrintedHousingAustinTXAimstoRevolutionizeAffordableHousingDailyBusinessNewsMHProNews

3D printing isn’t new.

 

Tools and parts are among the items that were 3D printed years ago.

3D printing of homes isn’t new either, as the Daily Business News has been reporting on the emerging tech for several years.

An Austin, TX based company believes they’ve found the magic that can make housing overseas and in the U.S. more affordable.  While some media have reported very low pricing on this process, several notes of caution need to be applied.  First, the claims are often made based upon only the shell of the home.

Often, foundation and finish costs, plumbing, electric, cabinetry, and other necessary items are not included.

Unlike others in media, MHProNews reached out to this firm to specifically ask about those add-on questions, and how much those additional costs might be.  After over a week, no follow up, which may suggest that indeed the pricing publicized elsewhere is hype that can’t be achieved in practice in the U.S.

Still, it’s a trend that factory-built housing professionals of all kinds must keep their eyes on. The Daily Business News will continue to monitor such developments. ## (News, analysis and commentary.)

Note: this story came in via email as a news tip.  Often several times a week, stories are forged as a result of tips from readers and industry pros, investors and observers. To submit an item for consideration, please click the image below. You can remain anonymous.

 

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Survey Top 2017 PreFab, Modular, Tiny and 3D Printed Housing News Stories

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3D Printing of Housing, Picking Up Speed, Notably Overseas

November 7th, 2017 Comments off

Sputnik3DPrintedHouseYouTubeDailyBusinessNewsMHProNewsUsing 3D printing technology in the construction sector has led to bridges, an office building and a laboratory in Dubai, a hotel and tiny houses, and even full-size homes and villages,” per 3DPrint.

In February, a group of European construction experts met in Copenhagen to discuss how 3D printing is changing construction, and came to the conclusion that Europe would become the leader in 3D printing construction over the next three to five years,” the 3D printing trade publisher stated, adding “Russia has also been in the 3D printing construction headlines for a house printed in just 24 hours, and a group of machining and 3D printing companies, called AMT-SPECAVIA, recently used a 3D printer to construct a residential house in Yaroslavl.”

The Daily Business News has been tracking the 3D printing of housing phenomenon for several years.

Per 3DPrint,The layers of the [Russian] house were printed at 10 mm high and 30 to 50 mm wide, and the walls were printed at up to 15 square meters an hour. One of the great benefits of 3D printed houses is the ability to use complex geometry to create features like arches and cylindrical structures.”

In addition,” the trade publisher said, ”the time from design to production is reduced up to 8-12 times; obviously, the high rate of speed at which the house was built is also a plus.”

Examples of Chinese 3D printed housing said to be able to withstand an 8.0 level earthquake is linked here.


Dutch and a previous Russian 3D printed home reports are as linked here.

Oleg Pertsovsky, director of operations for the Skolkovo Energy Efficient Technologies cluster, said in his native language the following translated quote, “Today, Russian developers are among the world leaders in 3D printing. In the Fund, AMT LLC is developing and commercializing a line of portal building printers: from small format (for printing small architectural forms) to large (capable of printing houses up to 3 floors high). Today “AMT” presented an impressive result of its innovative activity – a full-length residential building built for permanent residence. “Skolkovo” purposefully involves projects on construction 3D-printing. Support from Skolkovo will allow companies to get an additional impetus to development not only on the Russian market, but also on the world market.”

Note that the pricing on the Russian 3D tech needs to be clarified, which could be the subject of a follow up report.

2017-10-23_1628ModSpaceAmazonModularContainerHomeIndustryDailyBusinessNewsMHProNews

That’s $36,000 plus shipping. While HUD Code homes are still a better cost per square foot, will growing demand reduce the price of such competitors? Isn’t that the lesson of production – more demand, more production, costs decline – with all products? http://www.mhpronews.com/blogs/daily-business-news/factory-built-home-companies-true-game-changer-here-now-impact-on-manufactured-housing/

 

3D printing is just one of several emerging trends MHProNews has tracked, another one that bears a closer look is Amazon’s on-line sales of modular container housing. ## (News, Analysis.)

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