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Ford is Powering the “Home of the Future”

August 14th, 2018 No comments
FordIsPoweringTheVergeCurbedTheHomeOfTheFutureVideoSeriesDailyBusinessNewsMHProNews

Still from the video posted below, text graphics added by MHProNews.com.

Several years ago, early in our history, MHProNews interviewed Eddie Hicks, a veteran manufactured home community consultant. Part of the topic was product placement.

 

Fast forward to the Verge and Curbed, which have snagged Ford as the sponsor for their “Home of the Future” video series.

You’ll often notice on the top right corner of their video the Ford logo.

 

To the point of product placement, you will also note that tough, cool looking Ford truck during various outdoor scenes of the exterior views of this modular/prefab home.

This week’s episode featured shingles that are actually part of the roof. You’ll recall the MHProNews column with Steve Lefler on that topic, so technically, that’s not ‘new’ news to our readers. But what this does is reflects the direction of their storyline, their narrative.

Namely, that solar isn’t only green, with a lower carbon footprint. But solar can also be cool looking.

Notice the style of the video?

From the camera angles, to the music and more, it’s clearly geared to a younger crowd.

But factory-built housing marketers, did you notice something else?

LegacyHousingHurricanOverrunWholesaleEvent200x200ManufacturedHomeINdustryMHProNews

Click here or above to learn more about this upcoming wholesale event, which is not related to the story posted.

This video isn’t 1 or 2 minutes, or even 30 seconds, as so many ‘video experts’ say they have to be. Instead, this video weighs in at nearly 7 minutes in duration.

We know from experience that as long as the audience is interested, they will tune in and stay tuned to videos that are 5 to 10 minutes plus in length. On a ‘heavy’ topic, like the Kevin Clayton video interview (ICYMI, that’s posted on the page, linked here), a motivated viewer will hang in for that nearly hour-long video presentation.

From the beginning, when it came to the length of a video, we asked ‘Why not?’ How many tens of millions of Americans will watch hours of TV daily?

The evidence on video length is obvious.  Cable shows, news, streaming video movies, and other programming abound.

 

The Thinking Behind the Pitch

Notice too that this video is done by the Verge and Curbed. These are specialty media – trade media – like MHProNews or MHLivingNews are.  That gives it ‘third party’ authority to the viewer.

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Click here or the above to learn more, which is not connected to this report.

The “Home of the Future” video itself notes that the solar array included in this home isn’t enough to power more than 60 percent of the needs of the model home. They do mention that additional solar could be added.

Notice that no mention of cost is involved?  We aren’t agreeing or disagreeing, just making an observation.

In terms of analyzing their episode, the thrust of this style of video reflects a scripted format. That can be debated. Like our “Inside MH” video series, they do an interview, a conversation.

For our Inside MH series on MHLivingNews, we leaned in the direction of an unscripted, genuine, free-flowing conversation.

The “product placement” style is all around this “Ford” powered video as they tell the story. But it isn’t just Ford.  There are other credited or placed elements revealed here too. So there are similarities between what they’re doing, and what we’ve done.

The biggest difference is budgets and sponsors – i.e.: scale, and we did it sooner on MHLivingNews than they did. But the proof of concept is similar, and their example, is a clear sign of what the world of HUD Code factory-built housing needs too.

But there is an important distinction that some in MHVille haven’t yet grasped.  For this type of campaign to be effective, it has to be more than just a fun view. The narrative has to get to the root of core issues that have dog manufactured homes, or factory-built housing.  It must lance-the-boil, or it will be merely entertainment.

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

Learn more about the above, linked here.

We noted in the “Becoming a Standing Out Performer that those who’ve implemented some of these kinds of strategies with us have watched their results skyrocket.

Becoming a Standout Performer, Monday Morning Sales, Marketing Meeting

So this is more than just a cool or  interesting, under 7 minute video that is backed by giant Ford, that has a brief commentary.

Rather, this should be a reminder of how this can and should be achieved for MHVille.

Rephrased, this could be you and your operation’s location.

Learn more about this proven concept at the link below.

That’s this pre-dawn “News Through the Lens of Manufactured Homes, and Factory-Built Housing,” © where “We Provide, You Decide.” © ## (News, analysis and commentary.)

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3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

 

 

 

Related Reports:

“Fixing Our Industry’s Terrible” Public Relations, a Proven Strategy

Billions in Global Deals, Flying Above the Fray for Unicorn Prefab Builder

 

HUD Publishes Notice of Proposed Rulemaking on Affirmative Furthering Fair Housing Rule

August 13th, 2018 No comments

HUDBuildingAFFHAffirmativeFurtheringFairHousingRuleDailyBusinessNewsMHproNews

The Affirmatively Furthering Fair Housing (AFFH) rule, was put into effect in 2015, during the tenure of former President Obama.

 

The rule required jurisdictions that received Department of Housing and Urban Development (HUD) funding to assess fair housing.

AFFH aimed to identify solutions to discriminatory barriers in housing markets. The Daily Business News on MHProNews reported over a year and a half ago a proposal aimed at what opponents of AFFH called “massive overreach” by HUD.

How Ben Carson Could End Public Housing at HUD

With that background, the following HUD News release to the Daily Business News on MHProNews will be placed in context. The move seems to be in keeping with the Trump Administration executive orders. Notice that HUD is calling for public input on this proposed rulemaking. 

 

HUDGovPressNewsMediaDailyBusinessNewsMHPronEws

HUD SEEKS TO STREAMLINE AND ENHANCE

‘AFFIRMATIVELY FURTHERING FAIR HOUSING’ RULE

Notice solicits public’s comments on ways to improve fair housing choice

 

WASHINGTON – The U.S. Housing and Urban Development (HUD) today published a notice inviting public comment on amendments to its Affirmatively Furthering Fair Housing (AFFH) regulations.  HUD’s goal in pursuing new rulemaking is to offer more helpful guidance to states and local communities to effectively promote fair housing choice through the use of their federal funds.  Read HUD’s Advance Notice of Proposed Rulemaking.

As HUD begins the process of amending the existing AFFH regulations, it is soliciting public comment on changes that will: (1) minimize regulatory burden while more effectively aiding program participants to meet their statutory obligations, (2) create a process focused primarily on accomplishing positive results, rather than on analysis, (3) provide for greater local control and innovation, (4) seek to encourage actions that increase housing choice, including through greater housing supply, and (5) more efficiently utilize HUD resources. 

“HUD believes very deeply in the purposes of the Fair Housing Act and that states, local governments, and public housing authorities further fair housing choice,” said HUD Secretary Ben Carson.  “HUD’s 2015 rule often dictated unworkable requirements and actually impeded the development and rehabilitation of affordable housing.”

“It’s ironic that the current AFFH rule, which was designed to expand affordable housing choices, is actually suffocating investment in some of our most distressed neighborhoods that need our investment the most,” Carson continued. “We do not have to abandon communities in need. Instead we believe we can craft a new, fairer rule that creates choices for quality housing across all communities.”

“Today we begin the formal process of examining how we can get this regulation right by first listening and learning from those who must put these rules to work and live with its impact,” Carson concluded.

 

Background

On July 16, 2015, HUD published its AFFH final rule.  The stated purpose of that regulation was to provide HUD program participants with a revised planning approach to assist them in meeting their legal obligation to affirmatively further fair housing.  Since then, HUD found that in contrast to its stated goals, the AFFH rule proved ineffective, highly prescriptive, and effectively discouraged the production of affordable housing. 

Last January, HUD suspended the obligation of local governments to file plans under the regulation and, in May, withdrew a computer assessment tool required to be used by local governments in preparing those plans.  HUD found that rather than assisting local governments in formulating acceptable fair housing assessments, the ‘Local Government Assessment Tool’ was confusing, difficult to use, contained errors, and frequently produced unacceptable assessments, and otherwise required an unsustainable level of technical assistance.  HUD continues to review comments submitted in response to the withdrawal of the Local Government Assessment Tool.  The Department will consider those comments during its consideration of potential changes to the AFFH regulations. ## (News, analysis and commentary.)

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3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

 

 

 

Related Reports:

Secretary Carson, HUD Commemorates 50 Years Of The Fair Housing Act, Fair Housing Month

 

Housing, Jobs, Poverty, Opportunity – Kerner Commission Remix, HUD and Manufactured Homes

“We Shouldn’t Fear Our Government,” Feds Pay Out Millions in Case, Plus MH Market Updates

August 13th, 2018 No comments

CNNmoney8.13.2018ManufacturedHomeStocksMarketsReportsMHProNewsWe Shouldn’t Fear Our Government,” said True the Vote’s Catherine Engelbrecht in a video in our featured report this evening. The IRS targeting scandal of conservative groups during the Obama Administration may not seem to have anything to do with the markets, or manufactured housing, does it? The recent settlement of the scandal will be our market focus for this evening.

If you’re new, already hooked on our new spotlight feature – or are ready to get the MH professional fever – our headline report is found further belowafter the newsmaker bullets and major indexes closing tickers.

 

The evolving Daily Business News market report sets the manufactured home industry’s stocks in the broader context of the overall markets.  Headlines – at home and abroad – often move the markets.  So, this is an example of “News through the lens of manufactured homes, and factory-built housing.” ©

Part of this unique evening feature provides headlines – from both sides of the left-right media divide – which saves busy readers time, while underscoring topics that may be moving investors, which in turn move the markets.

Readers say this is also a useful quick-review tool that saves researchers time in getting a handle of the manufactured housing industry, through the lens of publicly-traded stocks connected with the manufactured home industry.

This is an exclusive evening or nightly example of MH “Industry News, Tips and Views, Pros Can Use.” © It is fascinating to see just how similar, and different, these two lists of headlines can be.

Want to know more about the left-right media divide from third party research?  ICYMI – for those not familiar with the “Full Measure,” ‘left-center-right’ media chart, please click here.

 

Select bullets from CNN Money…

  • Corporate America is raking in fat profits. Will it last?
  • Look out Apple! Amazon may soon be worth $1 trillion too
  • What happens next in Turkey? It probably won’t be good
  • Turkish lira plummets again, hits record low
  • Drones and bluetooth sneakers: What’s with all the pizza gimmicks?
  • Lee and Wrangler jeans get the boot as VF Corp moves to Denver
  • Russia plans to sell more US debt in response to sanctions
  • Turkey’s currency crisis rages on as lira sinks again
  • Could she become the first female bank CEO on Wall Street?
  • They, them, theirs? The push for going gender-neutral in the workplace
  • ‘Women are devalued and demeaned’ at Nike, two ex-employees say in lawsuit
  • Cinemark’s Movie Club is the anti-MoviePass
  • Some businesses want to change the law that saved grizzly bears and gray wolves
  • Twitter admits InfoWars violated rules, but says it will remain on platform
  • NYC Mayor Bill de Blasio blasts Rupert Murdoch and Fox News
  • More than 100 newspapers will publish editorials decrying Trump’s anti-press rhetoric
  • At WeWork summer camp, there’s no meat, plastic straws or bottled water
  • Boeing, America’s biggest exporter, weighs in on tariffs
  • A rare tour of Boeing’s gigantic jet factory
  • What it takes to make the Boeing Dreamliner
  • 5 signs you were meant to work for yourself
  • Summers off? Yes, please! This company lets you pick your own perks
  • How to get a non-tech job in tech
  • Ryanair cancels 400 flights as pilots strike in 5 countries
  • Amazon has a new way to keep sites from crashing
  • Facebook bars users from sharing blueprints for 3D-printed guns
  • What Android Pie means for the future of smartphones
  • You don’t have to be a billionaire to invest in startups
  • White anxiety finds a home at Fox News
  • Samsung’s Galaxy Note 9: All-day battery life and Fortnite
  • Samsung is late to the smart speaker game. Here’s how it could catch up
  • Should I get a fixed- or adjustable-rate mortgage?
  • Deepfakes are coming. Is Big Tech ready?

Select Bullets from Fox Business

 

  • US putting ‘final details’ into Mexico trade deal, Trump economic adviser says
  • US stocks lower as investors eye developments in Turkey
  • Best case, worst case for markets: Here’s how it could play out
  • Why older Americans are the new face of student loan debt
  • China unloads US soybean cargo amid public worries about cost of trade war
  • Roundup’s $289M cancer verdict opens up floodgates for thousands of other lawsuits
  • California solar panel mandate an absolute con job: Republican Party chairman
  • Meet the small-town attorney that took Monsanto for $298M
  • ‘Tiger Effect’ boosts TV ratings at PGA Championship
  • Wrangler, Lee jeans to form new company as VF Corp plans spinoff
  • Young Americans expect to retire by 60 even as debt levels pile up
  • Millennials will be eligible to claim their full Social Security benefits at age 67.
  • Tesla CEO Musk says Saudi fund wants to take company private
  • Trump supports Harley-Davidson’s long-term viability: Sean Spicer
  • Economist: Eat endangered species to save them
  • States where $300K can buy you the biggest home
  • One reason wages aren’t rising faster
  • Jury awards $289M to man who blames Roundup for cancer
  • The 10 hottest SUVs of the summer
  • Home prices soar in these cities, states
  • NY Senate candidate will push to make rent tax deductible if wins
  • Every time we cut the capital gains tax it’s a tremendous advantage: Norquist
  • Trump administration tax on capital gains tax
  • Meet the small-town attorney that took Monsanto for $298M
  • Small business owners favor more China tariffs: Survey
  • Pricing power is king and business owners want more of it.

Today’s markets and stocks, at the closing bell…

9MarketIndicatorsYahooFinance8.13.2018DailyBusinessNeawsManufacturedHousingIndustryStocksMarketsReportsDataMHProNews

 

Today’s Big Movers

For all the scores and highlights on tracked manufactured home connected stocks today, see thBloomberg graphic, posted below.

Today’s MH Market Spotlight Report –

CatherineEngelebrechtFoxDailyBusinessNewsMHproNews

 

The Washington Post, and Accounting Today reported last April the plan to settle the IRS targeting scandal case.  That settlement deal was inked on August 10th, although not all are happy with it.

To flash back to 2016, “We Shouldn’t Fear Our Government,” said True the Vote’s Catherine Engelbrecht.

TrueTheVoteWikipediaDailyBusinessNEwsMHProNEws

Will this court ruling energize conservative groups?

Will these groups stay engaged in the 2018 contest, which is less than 3 months away?

 

 

A judge…approved a settlement between the IRS and hundreds of tea party groups, in which the federal agency agreed to pay out $3.5 million, reports the Chattanooga Free Times, and Fox News.

It shows that when a government agency desires to target citizens based on their viewpoints, a price will be paid,” said Edward Greim, a lawyer who led the class-action case in federal court in Cincinnati, according to the Washington Times.


An award-winning manufactured housing professional, Dick Moore, told MHProNews that he was targeted by the IRS for his political views, which is one of several reasons for spotlighting this topic tonight.

But another reason is the broader question, what will happen if the GOP loses the House in November?

 

Skirts vs. Coat-Tails for Biz and Investors? Plus Manufactured Housing Market Updates

 

The tea party groups received a “sincere apology” from the IRS, and the government agreed to a declaratory judgment that “it is wrong” to scrutinize a tax return because of a taxpayer’s name or political philosophy, the report said.

“I’m not frankly aware of any other class-action lawsuit against the IRS for anything where the IRS paid money,” Mark Meckler, who as president of Citizens for Self Governance funded the class-action challenge, previously told the Times when the settlement was submitted for final approval a few weeks ago.

Just as 2016 was a “jump ball,” 2018 is too. Each major party can point to their evidence as to why they believe they can win. What would happen to the economic progress made if the House flips?

Skirts vs. Coat-Tails for Biz and Investors? Plus Manufactured Housing Market Updates

 

Bloomberg Closing Ticker for MHProNews…

NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services.

NOTE: The chart below covers a number of stocks NOT reflected in the Yahoo MHCV, shown above.

NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).

8.13.2018DailyBusinessNewsManufacturedHousingConnectedMarketReportsBloombergMHProNews

Berkshire Hathaway is the parent company to Clayton Homes21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.

LCI Industries, Patrick, UFPI and LP all supply manufactured housing.

AMG, CG and TAVFX have investments in manufactured housing related businesses.

Your link to industry praise for our coverage, is found here.

For the examples of our kudos linked above…plus well over 1,000 positive, public comments, we say – “Thank You for your vote of confidence.”

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsWe Provide, You Decide.” © ## (News, analysis and commentary.)

(Image credits and information are as shown above, and when provided by third parties, are shared under fair use guidelines.)

Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

RV/MH Hall of Fame Class of 2018 Inducted in Gala Ceremonies

August 13th, 2018 No comments

 

RVMHallofFameClassof2018ManufacturedHousingIndustryDailyBusinessNewsMHproNews

The Class of 2018 includes: (Back row left to right) Bill Wilson, Cherry Hill Mobile Home Park and Indian Hill Estates; Roger Faulkner, General Coach Canada; Mike Cirillo, Star Management; John Evans, CMHI. (Front row left to right) Derald Bontrager, Jayco, Inc.; Joan Cohron, accepting for Darrel/Harrel Cohron, Dealer and Community Owner; Becky Lenington, PA RV and Camping Association; Carol Mix, accepting for Gub Mix, Association Executive; Dan Pearson, Pleasureland RV; Gregg Fore, Dicor Corporation

 

ELKHART, Ind., — “Over 400 industry leaders, friends, colleagues and guests gathered at RV/MH Hall of Fame  last night (August 6,  2018)  to help celebrate the induction of the Class of 2018 into the RV/MH Hall of Fame (Hall),” said the hall in a statement to the Daily Business News on MHProNews.

The RV industry inductees include Derald Bontrager, Jayco Corporation; Roger Faulkner, General Coach Canada; Gregg Fore, Dicor Corporation; Rebecca (Becky) Lenington, Pennsylvania RV and Camping Association; Daniel R Pearson; Pleasureland RV,” per Ryan Szklareks.

On the manufactured housing side, the inductees include Michael A. Cirillo, Star Management: Darrel Cohron and Harrel Cohron (deceased), Cohron’s Manufactured Homes; John Evans, California Manufactured Housing Institute (CMHI); Gub Mix, Idaho, Utah, Nevada and Arizona State MH Associations; Bill Wilson, Cherry Hill Homes, Inc.,” said Szklareks.

Before the induction ceremonies, Hall President Darryl Searer, said in his “Annual State of the Hall” address, “Besides this being our 46th year in existence, this is our eleventh year at this beautiful location and my seventh State of the Hall address.  I’m excited as we continue to make great progress in all areas of the operation. Income is up and expenses are down. Our debt continues to be paid down at an aggressive pace, and we are financially stable and operating in the black. But we still have a very small amount of debt.”

I can now announce with certainty that on or before December 31st of this year we will be debt free!  We would never have been able to achieve this goal without all companies and individuals that have made this goal possible by their generous donations.  I especially thank those who have contributed to the Kevin Clayton Debt Reduction program which started less than four years ago is now at 98 percent of its $1 million goal. Thank you all.”

For more about the RV MH Hall of Fame, see the article linked above, or one of the related reports, at the end of this post.

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Extended Quotes from RV MH Hall of Fame

Spirit Award

2018RVMHHeritageFoundationSpiritAwardJimScoluarFromDarrylSearerDailyBuisnessNewsMHProNews460x607

2018 RVMH Heritage Foundation’s Darryl Searer Spirit Award honoree Jim Scoular (r) accepts the award from Foundation President Darryl Searer(l).

Searer also presented the 2018 RV/MH Heritage Foundation’s “Darryl Searer Spirit Award” to Jim Scoular.  The Spirit Award is an annual award to honor the person who has demonstrated his or her desire and dedication to further the legacy of our great heritage.

In making the presentation Searer said, “Jim Scoular is no stranger to the Hall of Fame. He is the second generation to be involved on the board of directors and has been instrumental in making sure the Hall of Fame remains the shining star of both the RV & MH Industries for many years to come.”

Searer pointed out that when it looked like the Hall of Fame could become a thing of the past. He said, “Jim rejoined the board of directors and did something about it. Today our financial worries are behind us thanks to this man’s concern and love for the Hall.

“He also has been the driving force behind the temporary Scoular MH Museum now available for all to enjoy.”

 

Extended Bios

 

Derald Bontrager

Jayco, Inc.

Indiana

RV

Derald Bontrager has dedicated his career to the advancement and betterment of the RV industry and has done so by leading with integrity, passion, and a desirable work ethic. He is one that many respect and admire as a mentor for his strength and determination to always do what is right, not just profitable. Not only has he led Jayco through several economic down turns to come out stronger on the other side, but has been actively involved in RVIA for many years, serving as members of various committees, the Executive Board, and Chairman of the Board.

 

Michael A. Cirillo

Star Management

California

Manufactured Housing

 

Mike Cirillo has been an institution in the MHRV world in California and Nevada for years, and now after 35 years he is dedicating a huge amount of time to educate a new generation of MHRV leaders with Pacific Current Partners. Whether with park residents, vendors, or clients, Mike consistently shows incredible patience and professionalism, striving always to make the right decision and treating his stakeholders with the utmost respect. With his hands-on approach, Mike leads by example every step of the way.

 

Darrel/Harrel Cohron

Dealer and Community Owner

Indiana

Manufactured Housing

 

Darrel and Harrel operate a manufactured housing dealership and have developed six different communities outside of Indianapolis. These communities represent 1800 sites. They were in at the start of the mobile home community business and worked hard to maintain a good image. Their communities represent a lifestyle that is attractive, clean, and safe for their residents. The Cohron’s dealership and communities are ranked highly as a family owned Manufactured Housing business in America.

 

John Evans

CMHI

California

Manufactured Housing

 

John Evans definitely has earned the reputation for his values, morals, and hard work for the Manufactured Housing Industry. John began his career with Phillips Industry. After a stint with Elixir Industries, he returned to Phillips where he stayed until he joined the Kinro family in its west coast expansion. John was instrumental in helping the company’s growth in the manufactured housing industry in California and Idaho. His hard work, perseverance, and many contributions have been recognized several times with industry awards from various associations.

 

Roger Faulkner

General Coach Canada

Ontario

RV

 

Roger Faulkner has been one of, if not, the most recognized individual contributor and influence of the Canadian RV Industry for over 25 years. Like in the United States, the great recession almost completely decimated RV Manufacturing in Canada, but Roger’s vision, persistence and commitment towards maintaining the Canadian Recreational Vehicle Association ensured that the CRVA remained a vital component of the North American RV Industry. CRVA would not be in the same regard as it is today without Roger’s dedication and tireless efforts in the RV Industry in Canada.

 

 

Gregg Fore

Dicor Corporation

Indiana

RV

 

Gregg’s leadership as president of Dicor led to many new innovative products for the RV OEM and aftermakerts. He has distinguished himself during his 42-year RV Industry career as a highly successful businessman, community leader, National Industry Association volunteer executive, and RV Industry promoter. His During Gregg’s term as RVIA Chairman he led the Association to be more inclusive of all interests in the industry resulting in much improved communication, cooperation and team effort leading to a much stronger RV Industry. Gregg has led with grace, humility and respect.

Rebecca Lenington

PA RV and Camping Association

Pennsylvania

RV

 

Rebecca Lenington is synonymous to RVing in Pennsylvania. She has truly dedicate her life to making sure Pennsylvania has one of the strongest RV and camping industries in the country. Whether it involves the RV show, education or legislative work, Rebecca made it her life’s mission to see that the industry she cares so much about is a success. With Rebecca’s leadership, PRVCA has been able to gather members from all segments of the industry to share a common table, put personal agendas aside, and work for the good of the industry.

 

Gub Mix

Association Executive

Utah

Manufactured Housing

 

There are state executives and then there is Gub Mix. He was the rare industry veteran that went on to become a state executive. In fact, at one time he simultaneously lead four state associations – Idaho, Utah, Nevada and Arizona. Gub was a voice of reason and a constant industry promoter. Northwest Pride was followed by the creation of the National Congress in Las Vegas. He correctly saw that there was no national convention for manufactured housing and Las Vegas was the perfect venue. The National Congress grew quickly and became the place to be each Spring.

 

Daniel R Pearson

Pleasureland RV

Minnesota

RV

 

Dan Pearson started his RV industry career at Pleasureland RV as a lot/parts runner in 1975, also did various jobs in the parts and detail area. He transferred into sales and eventually became Sales Manager. In 1982 he became president and has served in that role ever since. He has taken the dealership with one location to multiple locations. Time and again, he has proven to be a strong and loyal RV industry advocate. His years of service to RVDA and his skills in industry relations have always been impressive.

 

Bill Wilson

Cherry Hill Mobile Home Park and Indian Hill Estates

Kentucky

Manufactured Housing

 

Through the years, Bill Wilson unselfishly volunteered countless hours of personal time to represent KMHI and MHI, as well as the industry, on important issues and legislation that shaped the present and future of the industry. His expertise and very personal experiences in the retail business and industry was a great asset for his business, as well as the association and the industry. Bill has a passion to make this industry as great as it can. ## (News, analysis and commentary.)

(Third party images, content are provided under fair use guidelines.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

 

 

 

Related Reports:

RV/MH Hall of Fame Class of 2016 Inducted in Gala Ceremonies

Becoming a Standout Performer, Monday Morning Sales, Marketing Meeting

August 13th, 2018 No comments

 

BecomingAStandoutPerformerMondayMOrningManufacturedHOusingSalesMarketingMeetingDailyBusinessNEwsMHproNews

There are certain basics that many marketing and sales coaches teach.

 

Among them is a simple, yet profound concept.

It’s this.

Set yourself apart from the crowd.  

Do so in a compelling fashion. 

Make a customer’s experience with you a memorable one.  

There’s a variety of ways to be unique that are entirely ethical, and good for the consumer.

Keep in mind that in the background of all that we write, say, and do, is a core foundational notion that honestly obtained business is the most sustainable.

For example, one should not over promise, nor to under deliver. It’s sad how many sales or leasing agents fall into the trap of unnecessary hyperbole. It costs you more business than you can imagine. 

So, how can you stand out in a way that will be hard for a prospective customer to forget? 

How can you stand out in a way that’s hard for a competitor to duplicate? Glad you asked…

 

By Being in the Spotlight!

Among our clients, I frankly can’t think of one that does every single thing that we teach. Why not? Perhaps because when they use even a percentage of what we recommend, their sales soar. So does their customer satisfaction. 

Part of what we often do is help a company or professional by spotlighting them as third-party media.  Let me tell you, for millions of potential buyers – positive third party media means more than a shelf or wall full of awards. 

Don’t get me wrong, because getting legitimate awards are nice.  

But far more impressive to many is being highlighted in a good way by third-party media, it’s just cool. 

Once I learned the power of that first-hand years ago, it made sense to buy a fancy frame for a each published article that featured our firm, or my work.  

Many will never look at an award. But a big framed article? That causes many people to walk over and take a look.

 

Applying that Principle to MHVille Marketing and Sales

Anyone can make a video today, and upload it to Facebook, YouTube, a website or where-ever.  Because it’s common, it’s kind of “meh.” Like patting your own back. 

But not everyone has third-party media come in and do an interview. There are operations I know that have spent tens of thousands on videos that do little or nothing to move the needle on sales. 

By contrast, we can produce a video that will result in a significant ratio of closed deals. What the difference?

TomFathNewDurhamEstatesKudosTonyKovachMHProNewsMHLivingNewsLinkedIn

We only spotlight clients who make themselves known to be our clients. We’ve helped retailers, communities, factories, financial services, and other manufactured housing industry operations grow. Got a budget? Then odds are good, we can help your organization grow too.

  

The Secret…

It’s the difference between making or hiring a video done, and having a recognized third-party media do video interviews.

I won’t embarrass someone, but there was an operation that had a team member on a national newscast for maybe thirty seconds. They were naturally aglow about it. Why? National, third-party media.

Apply that to yourself and your operation. 

Imagine the following.

You’re lobby has a video screen. On that screen is a silently playing video loop. You and/or a team mate(s) are in that video loop. So are some of your smiling customers. They are taking to a third-party media interviewer.

When a video is done by third party media, the viewer is far more impressed than something that looks like a commercial.

Thus our style of third party media makes you stand out. 

That makes your operation more memorable. 

Given that video loop, or a still award, which will someone more likely look at?  

One more tip. Given that video loop, once the waiting customer sees that video loop, they are far more likely to walk over and look at your awards.

There’s much more to sustained success, of course, but that one will get the wheels of your mind turning today.

Learn, earn, and return. The above is just part of a complete marketing and sales process that’s proven to get more bottom-line results. ##   (Manufactured housing related marketing & sales news, analysis, and commentary.)

(Third-party images and content are provided under fair use guidelines.)

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

Sign Up Today!EmailedMHProNewsHeadlineNewsDailyBusinessNews

Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

 

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Time, talent, treasure. Put your money, as we do, where your mouth is. Need professional services? Please consider calling us. Nobody does it better in MHVille, no one. Click here to learn more.

Related References:

Life Hack Success Tip-Any Pro Can Do This-Monday Morning Manufactured Housing Sales, Marketing Meeting

Back to Basics Will Boost Manufactured Home Sales, Sunday Morning Manufactured Home Industry Headline News Recap Aug 5 – Aug 12, 2018

August 12th, 2018 No comments
SundayMorningManufacturedHousingINdustryRecapDailyBusinessNewsMHProNews7.29.2018to8.5.2018

Trivia: note that the MHProNews home page on Sunday morning looks like that iPad screen, just moments before this weekly recap is published. We get our share of typos, but we do sweat the details, all for thousands of industry readers like you.

Let’s stress again that there are numbers of honorable operators and professionals in manufactured housing.

 

Some of those honorable souls would see “the basics” in a similar way that we at MHProNews would agree with too.

BackToBasicsWillBoostManufacturedHomeSales

But perhaps in an ironic way, the fact that not everyone understands what “the basics” are illuminates a key part of the factor-built home industry’s problem in the U.S.

For a the next few moments, by “Factory Built Homes,” we’re talking about all forms of off-site built production housing. Manufactured homes (MH), modular homes, other kinds of PreFab homes all frankly struggle with various levels of image and misunderstanding.

Rephrased, it’s an educational issue.

There are training programs in manufactured housing today, right? Numbers of trainers and coaches, some of whom grew up learning and repeating the late Grayson Schewpfinger’s methods. Some of that was fine, he had years of success. So, with no disrespect to the departed, some of that method was also demonstrably problematic.

We won’t run through a bunch of other trainers names, but the following is reality.

If the correct combination of

  • marketing,
  • public relations,
  • sales systems,
  • capital/lending, and
  • lobbying/legal efforts were made,

manufactured housing would arguably be 10 time’s larger than it now is. So too would other forms of U.S. factory building.  When this nation gets the challenges of factory-home building related issues right, the process of acceptance will arguably accelerate in other parts of the world too.  While something like 98.5 percent of our readers are U.S. or Canada, the other 1.5 percent are equally dedicated from other parts of the world.  What happens in MHVille matters.  People from across the globe check in daily here to find out the latest.

 

Proof?

The evidence for the fact that domestic manufactured home production could rise 1o fold, meaning by 1,000 percent, are all around us. One part of the evidence is found in the RV compared to MH report, linked further below.  Or check out the comparisons with the HousingEconomics data, further below.

So, we’ll point you to that and other reports, commentary, and analysis published this past week for more details and specifics.

 

Style, Substance, and Reality Checks

The RV compared to MH Report – linked below – gives a stark reality check for manufactured housing professionals and investors.

There’s a widely held school of thought that advises, “praise in public, correct in private.” That’s a fine norm. But when “private” efforts with the purveyors of the problems have failed repeatedly, a more direct approach is needed.

So that leaves the industry with a need for publicly calling out the problematic behaviors by certain professionals in key places. Where appropriate, that should also lead to remedial legal action, taken by private plaintiff’s attorneys, and/or public officials.

As the Daily Business News has stated for years, we publish reports on various lawsuits and regulatory issues because

1)    they occur,

2)    as a kind of morality tale. Don’t do what caused those people to get in hot water.  By the way, there’s a number of legally focused reports  last week, also found below.

While some are understandably uncomfortable with pointing out problems, what’s the alternative? Allowing another 15 years of the same often avoidable issues?  Again, look at the RV industry, and you’ll see why we’re so passionate about helping manufactured housing achieve what the RV industry has often done quite well.

 

They Did It Before…

Last week, this column asked the question, “They did it before, they can do it again.” Isn’t that obvious?

Reality can be uncomfortable.

But to deny reality is foolish. Check out Zig Ziglar’s article on problem solving, along with our other new and featured articles, linked here or from the hub, below.

Any given professional can make a difference in their own market. So, while collective efforts are useful on some matters, frankly the right “back to basics” protocols will profitably and ethically elevate results in almost any market.

That said, with no further adieu, let’s check out this week’s reports and commentary.

 

What’s New on MHLivingNews

FEAR, a Solution to the Affordable Housing Crisis, and the Manufactured Home Dilemma

 

What’s New on the Masthead

FEDs, MHI, Buffett’s Berkshire’s Clayton Homes Moat, Affordable Housing, and Billion$ in Manufactured Home Market Manipulation

What’s New from MHARR

http://www.MHProNews.com/industry-news/mharr-news/doe-issues-mh-energy-rule-request-for-information

http://www.MHProNews.com/industry-news/mharr-news/hud-code-production-growth-continues-in-june-2018

 

What’s New on the Daily Business News on MHProNews

DailyBusinessNewsLogoMHProNewsLogo (1)

Saturday 8.11.2018

“Shadows of Liberty” Movie Introduction, Affordable Housing, and You

“Shadows of Liberty” Movie Introduction, Affordable Housing, and You

 

Friday 8.10.2018

Billions in Global Deals, Flying Above the Fray for Unicorn Prefab Builder

Billions in Global Deals, Flying Above the Fray for Unicorn Prefab Builder

“It’s A Problem That’s Been Bubbling for Years,” Turkey Tank$, Plus Manufactured Housing Market Updates

 Freddie Mac’s Manufactured Housing, Myths vs Facts – Your Professional Thoughts?

Freddie Mac’s Manufactured Housing, Myths vs Facts – Your Professional Thoughts?

What RV Industry’s 2018, Prior Results Reveal for Manufactured Housing

What RV Industry’s 2018, Prior Results Reveal for Manufactured Housing

 

Thursday 8.9.2018

 Heartland Immigration Raids by ICE Are Targeting Businesses, Owners, Management – Plus Illegals

“I Admit, I was Wrong,” said Heritage’s Feulner, Plus Manufactured Housing Market Updates

AG’s Hathaway Lawsuit OK’d

AG’s Hathaway Lawsuit OK’d

“All the News That’s Fit to Print,” “Democracy Dies in Darkness,” Affordable Housing, MH Reality Checks

 

 

Wednesday 8.8.2018

Carson’s Recent Address on HUD, Affordable Housing, and the Manufactured Housing Vantagepoint

Carson’s Recent Address on HUD, Affordable Housing, and the Manufactured Housing Vantagepoint

Skirts vs. Coat-Tails for Biz and Investors? Plus Manufactured Housing Market Updates 

MHPro Alert: DOE Issues Manufactured Housing Energy Rule RFI

MHPro Alert: DOE Issues Manufactured Housing Energy Rule RFI

“Waste, Fraud, and Abuse” – FHFA, GSE Federal Oversight Announcement

“Waste, Fraud, and Abuse” – FHFA, GSE Federal Oversight Announcement

 

Tuesday 8.7.2018 

Ready Player One, “Mobile Home Stacks,” and the Manufactured Home Industry Reality Check

Ready Player One, “Mobile Home Stacks,” and the Manufactured Home Industry Reality Check

Stocks Rise Amid Trade Tiffs, Iran Sanctions Take Effect, Plus MH Market Updates 

City Settles Case with Community Owner for $1.5 Million 

City Settles Case with Community Owner for $1.5 Million

“Insulting” – Local News Report on “Mobile Home” Fire Underscores Why Terminology Matters

“Insulting” – Local News Report on “Mobile Home” Fire Underscores Why Terminology Matters

 

Monday 8.6.2018

Rising Tide Lifts Millions off Food Stamps, Plus Manufactured Home Market Updates

Manufactured Housing Shipment Totals, June 2018

Manufactured Housing Shipment Totals, June 2018

HousingEconomics Releases New Data on U.S. Housing, Comparing MH and Stick Built Data

HousingEconomics Releases New Data on U.S. Housing, Comparing MH and Stick Built Data

“Fixing Our Industry’s Terrible” Public Relations, a Proven Strategy

“Fixing Our Industry’s Terrible” Public Relations, a Proven Strategy

 

Sunday 8.5.2018 

They Did It Before…Sunday Morning Manufactured Home Industry News Headline Recap July Aug 5, 2018

They Did It Before…Sunday Morning Manufactured Home Industry News Headline Recap July Aug 5, 2018

And that’s all she wrote, with a little help from that guy. Thanks for checking in, and you can join the industry’s best-read emailed headline news by signing up at the link below. Looking to advertise or do business or event development? There is no better place than MHProNews. Click here to learn more. ## (News, analysis and commentary.)

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

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3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

HowardWalkerJDELSViceChairmanPhotoManufacturedHouisngInstituteMHIExecuitiveCommitteeBoardMemberDailyBUisnessNewsMHProNews

The words of the late Howard Walker, ELS Vice Chairman, shared for publication with MHProNews.

“Shadows of Liberty” Movie Introduction, Affordable Housing, and You

August 11th, 2018 No comments

 

ShadowsOfLibertyMovieIntroductionaffordableHousingYouManufacturedHomeINdustryDailyBusinessNewsMHProNEws

Tony, if MHProNews is writing about it, I want to know about it.”
 MHProNews executive level reader.

 

Topical curation – subject selection and presentation – is important to the readers of a trade publication. This one is no different. “Curation is a field of endeavor involved with assembling, managing and presenting some type of collection,” is how TechTargets begins to define curation.

Our curation of subjects may appear to be eclectic at times, but the truth is that our agenda is achieving the sustainable breakthrough of the most proven form of affordable housing ever known in America. Affordable home ownership could be lifechanging for tens of millions in our land. To achieve that noble goal, the Daily Business News on MHProNews and our sister media, MHLivingNews.com both aim to make people think, based upon rationale evidence.

Our content curation must work, because our readership has more than doubled in the past year, and we were already the runaway most-read, most-praised in the industry.

We know from messages and other third-party sources that people in boardrooms, C-Suite, owners, investors, management, media, nonprofits, housing advocates, associations, and politicos are all among the growing numbers of readers.

 

A Common Question From the Public, Advocates, Investors and Media About Our Industry

Once someone understands the quality, durability and the surprising affordability this industry offers, common questions arise. Among them is “Why aren’t more manufactured homes being sold?”

MHProNews has examined that vexing issue for years.

The video on this page says not one word about affordable housing, much less factory-crafted homes. So why show the docu-drama “Shadows of Liberty” on a Saturday morning?

Because the well-reviewed, professionally produced documentary video sheds indirect light on the question, “Why aren’t more manufactured homes being sold?”  Because part of the challenge is media.  That’s what this video below examines.

Note that Netflix has an edited, shorter version of this same docu-drama.  The version below appears to be the ‘full length’  version of Shadows of Liberty, and is absolutely more balanced and complete of the two, in our view.

The faces, voices and personalities in this video are often well-known, routinely respected people, though some are controversial. Several work for mainstream media, or once did.

Expert insights are the reason this trade media platform, plus MHLivingNews.com, fill an essential role for accurately understanding our industry and the surprising opportunities manufactured housing presents. While some still think that pretty pictures or slick videos alone can cure what holds back this amazing industry, we have no such illusions. Vivid images well presented can help, but those alone are not enough.  The facts MHVillage provides prove differently.

MostMenAppearnNeverConsideredWhatHouseIsNeedlesslyPoorAllTheirLivesHenryDavidThoreauManufacturedHomeLivingNews

For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here.

Media is made up by people. Media has owners. While there are standards for journalists, that doesn’t mean those standards of professional ethics are always followed.

That said, our personal/professional experience is this. Direct engagement with the media and third-party researchers is warranted and often, but not always, is productive.  The engagement itself has value, as some person of influence is introduced to a view of our industry they may not obtain in any other way.

The people and pull quotes throughout this video alone make it compelling viewing. IMBd gives if 4 out of 5 stars. As always, consider the principles and evidence being provided in the video, while the conclusions are subject to a “wheat and chaff” discernment.

ShadowsOfLibertyInformationControlDailyBusinessNewsMHProNews

Some of those interviewed on camera for Shadows of Liberty are shown above, but the topics covered, and insights are powerful.

When you finish this Shadows of Liberty video, you may better understand why this trade media platform is needed.

You may also understand why MHProNews.com | MHLivingNews.com have been making a difference in the struggle for a wider understanding and acceptance of the solution for the affordable housing crisis to be found in modern manufactured homes.

HowardWalkerJDELSViceChairmanPhotoManufacturedHouisngInstituteMHIExecuitiveCommitteeBoardMemberDailyBUisnessNewsMHProNews

The words of the late Howard Walker, ELS Vice Chairman, shared for publication with MHProNews.

There’s been marked progress in the past two years.

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovach(C)2017MHproNews

Millions already get it. Tens of millions more do not. The challenge is breaking through to those who don’t get it, so they will see reality, and embrace a potentially life-changing opportunity. Factory built homes are being embraced in many parts of the world, so why aren’t they better understood here in the U.S.?

We are arguably closer than we were two years ago to breaking through on this critical American issue.

That’s this Saturday’s “News Through the Lens of Manufactured Homes, and Factory Built Housing” © where “We Provide, You Decide.” © ## (News, analysis and commentary.)

(Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

Billions in Global Deals, Flying Above the Fray for Unicorn Prefab Builder

 

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

What RV Industry’s 2018, Prior Results Reveal for Manufactured Housing

 

“Thou Shall Not Steal,” $2 Trillion Annually Lost to Lack of Affordable Homes, Making the Manufactured Home Case

FEDs, MHI, Buffett’s Berkshire’s Clayton Homes Moat, Affordable Housing, and Billion$ in Manufactured Home Market Manipulation

Billions in Global Deals, Flying Above the Fray for Unicorn Prefab Builder

August 10th, 2018 No comments

RobbieAntonioRevolutionPrecraftedPropertiesCNBCAsiaDailyBusinessNewsMHProNews

While manufactured housing professionals are struggling at historically low levels, Robbie Antonio is demonstrating his ability to do billions of dollars in deals globally.

 

This is an exciting period for the company as we continue to expand our footprint worldwide. Bahrain is an important part of this expansion because of its strategic location and its very strong economy,” said Robbie Antonio, founder and CEO of Revolution Precrafted, per Deal Street.

With CNBC Asia, Antonio briefly explains where he’s come from in the 3 years since he began Revolution Precrafted Properties.

 

In May, Revolution Precrafted announced a deal to supply over 2,000 residential villas in Puerto Rico,” stated Deal Street. “The residential villas will have an average cost of $250,000 and will take three years to complete.”

MHLivingNews and MHProNews have tracked their results for years.

Why?

Because they are a reminder of what could happen right here in the U.S., for those with the moxie to ‘buck the system’ and dare to deliver for investors, buyers, and businesses who aim at solving the affordable housing crisis with the tools that are already available.

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

Established in December 2015, Revolution Precrafted sells highly customizable prefabricated properties, including pavilions, homes, condos, hotels, adaptive amenity spaces, transposable restaurants, pop-up retail shops, gyms, and even customized clamping that can be ordered on the company’s website,” said the recent of a steady train of coverage for the marketing-savvy Antonio.

RevolutionPrecraftedPropertiesLifestyleAsiaDonaldTrumpRobbieAntonioDailyBusinessNewsMHproNews

Still from CNBC video.

So far this year [2018], Revolution Precrafted has sealed more than $6.5-billion worth of deals overseas. These include the $3.2-billion World Islands deal with Seven Tides in Dubai, the $1.2-billion Okkyin project in Myanmar, the $300-million dealership in the Caribbean, and most recently, a luxury resort project in Okinawa.”

A twenty-year track of the RV business shows a steady rise.

What RV Industry’s 2018, Prior Results Reveal for Manufactured Housing

So why hasn’t HUD Code manufactured housing, done the same?

The Rollohome story reminds us that it is doable, rapidly.

While Antonio is proving you can serve the classes and live with them too, the biggest market is still the needs of the masses.

It comes down to SWOT.

SWOTAnalysisDailyBusinessNewsMHProNews

The four quads of a good SWOT analysis. Strengths, Weaknesses, Opportunities, Threats.

Understanding where the risks and opportunities are, and navigating them. “We Provide, You Decide.” © ## (News, analysis and commentary.)

(Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

Billion Dollar Startup Modular Builder, Using Robotics, Could Soon Rival Clayton Homes’ Total Sales

 

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

“Thou Shall Not Steal,” $2 Trillion Annually Lost to Lack of Affordable Homes, Making the Manufactured Home Case

FEDs, MHI, Buffett’s Berkshire’s Clayton Homes Moat, Affordable Housing, and Billion$ in Manufactured Home Market Manipulation

“It’s A Problem That’s Been Bubbling for Years,” Turkey Tank$, Plus Manufactured Housing Market Updates

August 10th, 2018 No comments

CNNmoney8.10.2018ManufacturedHomeStocksMarketsReportsMHProNewsAs the United States begins to flex more economic muscle, there are increasing signs in markets from China, Europe to now Turkey that are reflecting weaknesses in markets overseas. Today, Turkey grabbed the headlines, and some experts share their take. It’s a troubling reminder why manufactured housing is a much safer bet, which will be our evening spotlight focus.

If you’re new, already hooked on our new spotlight feature – or are ready to get the MH professional fever – our headline report is found further belowafter the newsmaker bullets and major indexes closing tickers.

 

The evolving Daily Business News market report sets the manufactured home industry’s stocks in the broader context of the overall markets.  Headlines – at home and abroad – often move the markets.  So, this is an example of “News through the lens of manufactured homes, and factory-built housing.” ©

Part of this unique evening feature provides headlines – from both sides of the left-right media divide – which saves busy readers time, while underscoring topics that may be moving investors, which in turn move the markets.

Readers say this is also a useful quick-review tool that saves researchers time in getting a handle of the manufactured housing industry, through the lens of publicly-traded stocks connected with the manufactured home industry.

This is an exclusive evening or nightly example of MH “Industry News, Tips and Views, Pros Can Use.” © It is fascinating to see just how similar, and different, these two lists of headlines can be.

Want to know more about the left-right media divide from third party research?  ICYMI – for those not familiar with the “Full Measure,” ‘left-center-right’ media chart, please click here.

 

Select bullets from CNN Money…

  • Currency meltdown in Turkey threatens Europe
  • ‘Women are devalued and demeaned’ at Nike, two ex-employees say in lawsuit
  • Amazon’s new cloud feature helps businesses avoid traffic crashes
  • Twitter says InfoWars hasn’t ‘violated our rules.’ It looks like that’s not the case
  • Uber competitor Via expands worldwide
  • Boeing, America’s biggest exporter, weighs in on tariffs
  • A rare tour of Boeing’s gigantic jet factory
  • What it takes to make the Boeing Dreamliner
  • Ryanair cancels 400 flights as pilots strike in 5 countries
  • Samsung is late to the smart speaker game. Here’s how it could catch up
  • Watch: Samsung unveils the Galaxy Note 9
  • Facebook bars users from sharing blueprints for 3D-printed guns
  • Roku stock hits record high amid massive user growth
  • 5 signs you were meant to work for yourself
  • You don’t have to be a billionaire to invest in startups
  • White anxiety finds a home at Fox News
  • Amid reports of sale, Chicago Tribune owner Tronc stays mum
  • IAC, the internet giant that owns Angie’s List, is on fire
  • Japan dodges a recession, but it’s not in the clear yet
  • Protests erupt as thousands in China lose life savings
  • Samsung’s Galaxy Note 9: All-day battery life and Fortnite
  • Tribune calls off $3.9 billion Sinclair media deal
  • Ikea opened its first store in India. Take a look

Select Bullets from Fox Business

  • Economic turmoil in Turkey roils bank stocks
  • Stocks slide as investors turn attention to Turkish turmoil
  • Investor says Trump is worsening an economic bubble
  • Consumer prices edge up in July
  • Oil steady as Iran sanctions balance impact of trade war
  • Can Twinkies still thrive after Walmart’s squeeze?
  • Trump claims NFL players get ‘most’ of league’s revenue: Fact check
  • ‘Nobody seems to notice’: Is the housing market in a recession?
  • Microsoft Excel world champion is just 15-years-old
  • Stolen Tesla? Why there’s a good chance you’ll get it back[overlay type]
  • Stolen Tesla? Why there’s a good chance you’ll get it back
  • States where $300K can buy you the biggest home
  • Papa John’s offers franchises financial relief amid sales slump: report
  • The NFL has failed to fix its anthem problem: Varney
  • Chris Collins and other high-profile insider trading cases
  • Airlines boost salaries to solve critical pilot shortage
  • Elon Musk taunts Tesla short seller David Einhorn, sends shorts
  • New York ride-sharing cap leads to higher prices, longer wait times: Lyft
  • Millennials ‘destroying’ core beer brands: ‘Bar Rescue’ host Jon Taffer
  • Ex-Formula One racer designs motorcycle powered by aircraft engine
  • NY Senate candidate will push to make rent tax deductible if wins
  • Every time we cut the capital gains tax it’s a tremendous advantage: Norquist
  • Trump administration tax on capital gains tax
  • Small business owners favor more China tariffs: Survey
  • New York state shuts down child’s lemonade stand
  • College students up to ears in debt: Here’s how to manage and understand loans
  • World’s largest yard sale nearly 700 miles long
  • Car shoppers finding fewer 0% finance deals

Today’s markets and stocks, at the closing bell…

9MarketIndicatorsYahooFinance8.9.2018DailyBusinessNeawsManufacturedHousingIndustryStocksMarketsReportsDataMHProNews-3

 

Today’s Big Movers

For all the scores and highlights on tracked manufactured home connected stocks today, see thBloomberg graphic, posted below.

Today’s MH Market Spotlight Report –

 

ItsAProblemBubblingYearsTurkeyPlusMHMarketUPdatesDailyBusinessNewsMHproNews

We’ll let the talking heads explain their thinking on the Turkish Tank today, noting that new punitive U.S. economic moves – aimed to get an imprisoned Christian minister, jailed in Turkey – freed have sparked a nosedive.

Far more stable are the markets in manufactured housing. 

A one-year snapshot of virtually any stock tracked below will reveal how safe a bet the manufactured home sector is for investors. That’s all that need be said this evening, going into the weekend.

Bloomberg Closing Ticker for MHProNews…

NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services.

NOTE: The chart below covers a number of stocks NOT reflected in the Yahoo MHCV, shown above.

NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).

8.10.2018DailyBusinessNewsManufacturedHousingConnectedMarketReportsBloombergMHProNews

Berkshire Hathaway is the parent company to Clayton Homes21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.

LCI Industries, Patrick, UFPI and LP all supply manufactured housing.

AMG, CG and TAVFX have investments in manufactured housing related businesses.

Your link to industry praise for our coverage, is found here.

For the examples of our kudos linked above…plus well over 1,000 positive, public comments, we say – “Thank You for your vote of confidence.”

8.10.2018DailyBusinessNewsManufacturedHousingConnectedMarketReportsBloombergMHProNewsSoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsWe Provide, You Decide.” © ## (News, analysis and commentary.)

(Image credits and information are as shown above, and when provided by third parties, are shared under fair use guidelines.)

Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Freddie Mac’s Manufactured Housing, Myths vs Facts – Your Professional Thoughts?

August 10th, 2018 No comments


ManufacturedHousingMythVsFactFreddieMacDutyToServeDailyBusinessNewsMHProNews

We’ll weigh in on this Freddie Mac handout promoting manufactured housing another time, but would value that of the readers of Daily Business News on MHProNews.

 

Here it is, below. We just have this suggestion, as you look at this handout from Freddie Mac, meant to promote manufactured housing.  Please consider it from all angles.

  • What do you like?
  • What do you think could have been different?
ManufacturedHousingMythVsFactFreddieMacDutyToServeManufacturedHousingIndustryDailyBusinessNewsMHProNews

Download the full size document, at this link here.

  • What might have made this handout intended for home-shopping consumers better?
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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.