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Sustainable Success. Your Best MH Investment? Monday Morning Manufactured Housing Sales and Marketing Meeting

August 20th, 2018 No comments

 

SustainableSuccessWhatsYourBestMHInvestmentMondayMOrningManufacturedHOusingSalesMarketingMeeting600x315

Every business or profession has certain essentials. Manufactured housing is no exception.

 

Here are some examples from MHVille.  

     A retailer needs inventory, and some place to sell from. 

     A community implies a location, that has home sites (‘lots’ or ‘pads,), streets, infrastructure, the means of collecting the agreed upon revenue, and managing the property.

     Factories likewise have a physical location, need materials, and components. 

     Lenders have a location, and must have a stream of capital from which to make loans.

     Installers and transporters need equipment, and a location for that equipment.  

All of these various segments of manufactured housing have locations. But they also require good people who are properly informed and motivated.

Rephrased, beyond the location, hard assets, and mandated items for a business, the next clear and pressing need are the right people with the desire and tools to do the work.

So it stands to reason that among the best investments anyone can make is in the recruitment, development and retention of their team members. 

In an era when the labor pool is tight, and people are more willing to change jobs, creating an atmosphere where people want to go to work, is rising in priority.

 

LegacyManufacturedHousing-LiquidationEvent-HurricanOverRun-image500x335

Click the above to learn more or register for the event, which is unrelated to the article.

 

Clear vs Fuzzy Thinking

 

Fuzzy thinking about MH among your team can cost you big time. What is the cost of your lost sales opportunities? Odds are it’s in the millions of dollars a year in retail volume at a good location.

Feed people the right information, the right ways, often enough, and you’ll discover that people want to learn more.

The catchphrase ‘learn, earn, and return’ has perhaps never been more timely. 

Researchers and our own experiences in recruiting, coaching and training all suggest that enthusiasm is both taught and caught by the right type of education. 

Enthusiasm, motivation, and being well informed – these are among the elements you want to find in your sales force.  

 

Lessons from an Industry Giant

We’ll do a specific breakdown later on this next nugget (make sure you are signed up for our emails, so you won’t miss it; sign up in seconds at this link here). But a graduate of Clayton’s sales school called to give us a briefing. 

The two points we’ll make today from that multiple part phone discussion about Clayton’s training is this.

1)        Clayton’s graduate praised the training.

2)        That in spite of what some (not just that one grad) thinks is the among the best training in the MH industry, Clayton has shut down about 100 net locations in roughly 7 years.

3)        You read that italicized line correctly. Who says? Kevin Clayton and their company’s self-stated data. Keep in mind they were adding new locations during that timeframe too. So that’s a net decline, implying the number of location closures is more than 100.

Ponder that for the next few moments. The industry’s elephant in the room, while shipments are rising, and the affordable housing crisis is raging, has closed some 100 (+/-) locations. 

Why? Its a huge question, isn’t it?

The primary reason for closures are not enough sales, which leads to not enough profits. It costs a lot to open a location, plus ongoing monthly expenses. So a closure is not done lightly.

There will be more insights on that topic when we publish that insider look at Clayton’s retail sales. Again, make sure you and your managers are signed up for the industry’s most read emailed headline news.

But here is a top line that reflects today’s headline.

Multiple billion dollar Clayton Homes knows that they have to formally train their people if they want be successful and grow.

State association executives, and lender’s field reps tell MHProNews that it is consistently the locations that invest the time, talent, and treasure in training that produces the best results.

There are and have been several trainers in the industry. But to our knowledge, there is sincerely no result that approaches that of our applied methods and systems.

The beauty of our method of marketing and sales coaching is this. In many cases, you can keep the best of what you already do, and include the new that we provide.

For those with a budget that want to learn more, click or call. Because one of you best investments is in the right system. No one else in MHVille has one like ours. Who says? Just listen to what those exposed to our training and talks have had to say.

 

The Next Best Thing? 

For those locations that have insufficient resources for contracted services, the debatably next best thing is plenty of study coupled with group discussions that are led by a seasoned professional. So get those sales team members on MHLivingNews.com daily.

Yes, every business day, you should encourage your team to read at lest one article a day and view those accompanying videos on MHLivingNews.com.

There is no other resource quite like MHLivingNews in MHVille, period. Thanks to prior and current clients, it’s the best at teaching consumers – and thus front line staffers – about the realities vs. the misconceptions about mobile homes and manufactured housing.

Education is a key. Investment in your people are a must for sustainable success.

Clayton and other successful operations know it. We truly believe that ours educational and marketing methods are second to none. Listen to the video above, and you’ll get a small sense of why. To learn more, click, call or check out what’s below. “Innovation, Information, Inspiration for Industry Professionals.” ©   ## (Manufactured housing related marketing & sales news, analysis, and commentary.)

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FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
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Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

 

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Time, talent, treasure. Put your money, as we do, where your mouth is. Need professional services? Please consider calling us. Nobody does it better in MHVille, no one. Click here to learn more.

Related References:

Becoming a Standout Performer, Monday Morning Sales, Marketing Meeting

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Tech Billionaires, “Moral Cowardice,” MH Industry, and National Impact

August 20th, 2018 No comments

 

TechBillionairesMoralCowardiceMHINdustryAndNationalImpactDrJasonHillPhDDailyBusienssNewsMHProNews

It’s “Nihilism,” said Jason Hill, Ph.D., with De Paul University in Chicago.

 

An attack on reason.”

An attack on rational argumentation.”

What is Dr. Hill talking about?

Among other concerns, he believes there is a growing power wielded by tech giants over free speech. If you think this doesn’t matter to MHVille, then ask yourself: do you want someone else controlling what you can or can’t say?  Do you want Google, Facebook, Twitter, YouTube or others controlling how or what you say, think on line, and try to do?

JasonDHillDePaulUniversityBioFreeSpeechDailyBusinessNewsMHProNews

 

Various news reports have recently made it clear that Google is working with China’s communist government for a censored version of the internet.  What happened to Google’s motto of “Don’t be Evil”?

Twitter and Facebook’s Mark Zuckerberg have openly admitted that they are more leftist in orientation.

We need to constantly show that we are not adding our own bias, which I fully admit is … is more left-leaning,” Twitter CEO Jack Dorsey said Saturday on CNN.  Zuckerberg made his admission on Capital Hill earlier this year, during his testimony, see that linked further below.

There is a growing trend of shadow banning of views online by these tech titan’s operations.

Part of the essence of the problem of our industry is an informational/educational one. When so much of our communications depends on what happens via these platforms, and their owners are manipulating access to speech, will citizens just accept that as ok?

Hill’s discussion with Tucker Carlson is frankly dark, and goes beyond mere tech.  Tucker in this video clearly suggests that the American people need to react, and say that these types of abuses can’t or shouldn’t stand as is.


Near the end of this video, Dr. Hill finally says that people must stand up and say, “No. This is wrong. Free speech has got to be defended.  I’d go so far as to say that even hate speech, so long as it is not an incitement to violence,” has to be defended.

That was precisely the view of the founding fathers of this nation. Let free speech lead to a robust discussion, which in turn would clarify a truth on a given subject.  By contrast, controlled speech is the vision of totalitarians and demagogues. It’s part of what George Orwell warned his readers about in the classic, dystopian novel, 1984.

While the video above is often framing the discussion as a left vs. right issue, the reality is that it is a control over speech issue. Keep in mind the bruhaha just last week, when a Facebook executive’s talk to news professionals drew shocked responses.

 

“Work With Us Or Die,” Threat from Facebook’s Brown, per SUN Report

That Facebook executive’s essential point was that independent news media would die if they don’t work with their social media platform. While Facebook denied that’s what they meant, isn’t their raw power being admitted to, either way?  See that report, linked above.

 

The Solution?

Complaining about a problem without posing a solution is called whining,” said Teddy Roosevelt, America’s 26th President, per Goodreads.

The answer for this problem that Dr. Hill raises?

Perhaps it is what Scott Galloway, of New York Stern’s School of Business has said.

ScottGallowayNYSternUniversityL2AntiTrustAntiMonopolyDailyBusinessNEwsMHProNews555

Galloway believes it is time to break up the tech giants under antitrust laws. Facebook has skyrocketed their lobbying dollars on Capitol Hill this year, hoping to avoid just that sort of outcome. On paper, voices from the political left to the right are among those who think a breakup under antitrust law is just what is needed.  But will there be enough support and moral courage to see that kind of challenge through?

 

NY Stern University’s Scott Galloway on Facebook Founder Mark Zuckerberg’s Capitol Hill Hearings

Antitrust laws also arguably ought to be exercised within manufactured housing too, for the same kinds of reason’s Professor Galloway cites.  For more on that, see the related reports, linked above and below. “We Provide, You Decide.” © ## (News, analysis and commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

Warren Buffett Would be Okay With Clayton Homes Losing Money, Says Kevin Clayton – But Why?

Kevin Clayton, Leslie Gooch Sound-off; Left & Right Agree? Manufactured Homeland, MHI, & You

FEDs, MHI, Buffett’s Berkshire’s Clayton Homes Moat, Affordable Housing, and Billion$ in Manufactured Home Market Manipulation

 

To submit a news tip, please click here: iReportMHNewsTips@MHMSM.com


Manufactured Housing, Profitable Education, Straw Men, Red Herrings, and Ad Hominems – Sunday Morning Weekly Recap, MH Headline Reports and News in Review Aug 12 to Aug 19, 2018

August 19th, 2018 No comments

SundayMorningManufacturedHousingINdustryRecapDailyBusinessNewsMHProNews8-12.2018to8.19.2018

Manufactured Housing, Profitable Education,
Straw Men, Red Herrings, and Ad Hominems 

 ManufacturedHousingProfitableEducationvsStrawMenRedHerringsAdHominemsDailyBusinessNewsMHproNews

Today, before diving into the news and reports from the week in review, we will consider principles that once understood, can be personally and professionally useful and profitable.

  

Correct Reasoning

 All education time. Yet education is necessary. Done correctly, with someone willing or open to learning, an educational effort can be quite profitable.

The obvious antidote to the poison of misinformation is good information. That applies in business, someone’s personal life, politics or any subject one care to consider.  

But what if the misinformation has gone on for a long time?

Manufactured housing has suffered from a various examples of flawed thinking. Those errors may perhaps have been well intended by some. But nevertheless, misguided policies at the local, state and national level have harmed manufactured housing. Those who grasp that pattern can in turn manipulate matters, for good or ill.

When such conditions occur, the normal function of a free market has been skewed.

When misinformation is common, it can become useful or necessary to demonstrate step-by-step the errors in reason. There are many ways that can be done.

One way is to show trend lines. If group X promised Y, and years later, Y is not achieved – and the hoped for fix may have meanwhile became worse – the reasonable person viewing that trend ought to consider rejecting X and Y, at least on that issue. 

But what if X uses a clever slight of hand? X says in reply to the evidence, ‘the reason Y hasn’t yet occurred is because A over here is an idiot, and messed it up. Ignore A, and give it more time.’  

That’s an example of logical fallacies at work. X tries to duck the issue, instead of actually addressing the failure.

Much of American education uses some logic within a discipline, such as math, engineering, science, English or medicine.

But not enough realize just how valuable spotting a logical fallacy can be in business, policy matters, or any other part of life.

There are manipulations of reason, often based upon emotional appeals. Before diving into the stories for the week that was, consider these three common fallacies.

The Best Schools “The Quad” says this about the three common logical fallacies we spotlighted in our headline.

Just as success in business requires discipline and time, there is a measure of discipline and time needed to understand these common fallacies of reason. But for those who learn them, it can open doors to clear thinking, which in turn can clear the way to correct actions.

 

Right thinking can lead to more, and ethical, profits. Take the time to dig in, learn more, to earn more. 

 AdhominemAttackOnPersonDailyBusinessNEwsMHProNews

1)             Ad Hominem Fallacy

When people think of arguments,often their first thought is of shouting matches riddled with personal attacks. Ironically, personal attacks run contrary to rational arguments. In logic and rhetoric, personal attacks are called ad hominems. Ad hominem is Latin for against the man.Instead of advancing good sound reasoning, ad hominems replace logical argumentation with attack-language unrelated to the truth of the matter…”

…Mudslinging…

AdhominemAttackOnPersonGreedyJerkIntigiteDailyBusinessNEwsMHProNews600

Still from the video, below.

An ad hominem is more than just an insult. Its an insult used as if it were an argument or evidence in support of a conclusion. Verbally attacking people proves nothing about the truth or falsity of their claims. Ad hominems are common known in politics as “mudslinging.” Instead of addressing the candidates stance on the issues, or addressing his or her effectiveness as a statesman or stateswoman, ad hominems focus on personality issues, speech patterns, wardrobe, style, and other things that affect popularity but have no bearing on their competence. In this way, ad hominems can be unethical, seeking to manipulate voters by appealing to irrelevant foibles and name-calling instead of addressing core issues. In this last election cycle, personal attacks were volleyed freely from all sides of the political aisle, with both Clinton and Trump facing their fair share of ad hominems...”

“…When these insults crowd out a substantial argument, they become ad hominems.

 

 

2) Straw Man

It’s much easier to defeat your opponents argument when its made of straw. The Strawman fallacy is aptly named after a harmless, lifeless, scarecrow. In the straw man fallacy, someone attacks a position the opponent doesnt really hold. Instead of contending with the actual argument, he or she instead attacks the equivalent of a lifeless bundle of straw, an easily defeated effigy, which the opponent never intended upon defending anyway.”

 StrawmanArgumentMisrepresentingArgumentMakeITeaseirToAttackDailyBusinessNEwsMHPrOewns

Straw man fallacies are a cheap and easy way to make ones position look stronger than it is. Using this fallacy, opposing views are characterized as non-starters,lifeless, truthless, and wholly unreliable. By comparison, ones own position will look better for it. You can imagine how straw man fallacies and ad hominems can occur together, demonizing opponents and discrediting their views.”

 

 

3) Red Herring (ignoratio elenchi)

A “red herringis a distraction from the argument typically with some sentiment that seems to be relevant but isnt really on-topic. Typically, the distraction sounds relevant but isnt quite on-topic. This tactic is common when someone doesnt like the current topic and wants to detour into something else instead, something easier or safer to address. Red herrings are typically related to the issue in question but arent quite relevant enough to be helpful. Instead of clarifying and focusing they confuse and distract.” 

RedHerringWikipediaDailyBusinessNewsMHproNews

Artful dodge, razzle dazzle, are among the ways of emotionally or otherwise moving the focus of readers, listeners, and viewers away from the actual issue or subject.

You could call the red herring a slight of hand, or razzle dazzle.  Its a distraction, designed to take people away – often by using emotional ploys – from the original point.  Both the cartoon, and the video clip make the point.

The video from a movie has the advantage of ending with the lesson. The red herring, or any logical fallacy, isn’t about convincing your opponent. It’s about distracting and manipulating the audience.

Remember, ours is a great industry, with a proven track record that has sunk to a low level.  It arguably won’t advance to its full potential until those core issues are addressed.

That said, and since several of those issues are covered in this week’s news and reports, with no further adieu, let’s dive into the week that was.

 

What’s New on MHLivingNews 

Elvis Presley’s Personal Mobile Home Restored, Honeymoon Hideaway Up for Auction

Elvis Presley’s Personal Mobile Home Restored, Honeymoon Hideaway Up for Auction

What’s New on the Daily Business News on MHProNews

DailyBusinessNewsLogoMHProNewsLogo (1)

 

Saturday 8.18.2018

Apartments vs. Manufactured Housing, NMHC and NAR Data, Opportunities

Apartments vs. Manufactured Housing, NMHC and NAR Data, Opportunities

 

Friday 8.17.2018

HUD Files Discrimination vs Facebook, Plus MH Market Updates

HUD Files Discrimination vs Facebook, Plus MH Market Updates

Secretary Carson Led HUD Brings Housing Discrimination Charges 

Painful Headline, “Moving Into Mobile Homes to Stay in Silicon Valley” Reveals Surprising Discovery

Painful Headline, “Moving Into Mobile Homes to Stay in Silicon Valley” Reveals Surprising Discovery

Warren Buffett Would be Okay With Clayton Homes Losing Money, Says Kevin Clayton – But Why?

Warren Buffett Would be Okay With Clayton Homes Losing Money, Says Kevin Clayton – But Why?

 

Thursday 8.16.2018

From Builders, Construction, & Manufactured Housing – July Business, Jobs, Confidence Report

Kudlow Says “We Are Crushing It,” Plus Manufactured Housing Market Updates

Kudlow Says “We Are Crushing It,” Plus Manufactured Housing Market Updates

Bloomberg “New Home for $90,000? Manufactured Housing Is Making a Comeback” Reveals MH Media Challenge

Bloomberg “New Home for $90,000? Manufactured Housing Is Making a Comeback” Reveals MH Media Challenge

Introducing the JW Corruption Chronicles, News Reporting Isn’t Dead

 

 

Wednesday 8.15.2018 

After De-Regulation, Senator Warren Promotes Re-Regulation Via Accountable Capitalism Act, Plus MH Market Updates

After De-Regulation, Senator Warren Promotes Re-Regulation Via Accountable Capitalism Act, Plus MH Market Updates

Elvis and Priscilla Presley’s Honeymoon Mobile Home Auctioned Soon 

“Buyers Have Had Enough,” says Redfin’s Glenn Kelman

“Buyers Have Had Enough,” says Redfin’s Glenn Kelman

“Work With Us Or Die,” Threat from Facebook’s Brown, per SUN Report

“Work With Us Or Die,” Threat from Facebook’s Brown, per SUN Report

 

Tuesday 8.14.2018

Battle for the House, What to Watch in Tuesday’s Primaries 

Warren Buffett’s Berkshire Hathaway reloads Apple, Goldman Sachs, Plus MH Market Updates 

Kevin Clayton, Leslie Gooch Sound-off; Left & Right Agree? Manufactured Homeland, MHI, & You

Kevin Clayton, Leslie Gooch Sound-off; Left & Right Agree? Manufactured Homeland, MHI, & You

Ford is Powering the “Home of the Future”

Ford is Powering the “Home of the Future”

 

Monday 8.13.2018 

HUD Publishes Notice of Proposed Rulemaking on Affirmative Furthering Fair Housing Rule 

“We Shouldn’t Fear Our Government,” Feds Pay Out Millions in Case, Plus MH Market Updates

“We Shouldn’t Fear Our Government,” Feds Pay Out Millions in Case, Plus MH Market Updates

RV/MH Hall of Fame Class of 2018 Inducted in Gala Ceremonies

RV/MH Hall of Fame Class of 2018 Inducted in Gala Ceremonies

Becoming a Standout Performer, Monday Morning Sales, Marketing Meeting

Becoming a Standout Performer, Monday Morning Sales, Marketing Meeting

Sunday 8.12.2018

Back to Basics Will Boost Manufactured Home Sales, Sunday Morning Manufactured Home Industry Headline News Recap Aug 5 – Aug 12, 2018

Back to Basics Will Boost Manufactured Home Sales, Sunday Morning Manufactured Home Industry Headline News Recap Aug 5 – Aug 12, 2018

And that’s all she wrote, with some help from that other guy, during the week that was. Sign up for our industry’s most popular headline news, at the link below. Watch for some keen new reports in this upcoming week. “That’s News Through the Lens of Factory Built Housing,” © where “We Provide, You Decide.” © ## (Headline news in review, analysis and commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

HowardWalkerJDELSViceChairmanPhotoManufacturedHouisngInstituteMHIExecuitiveCommitteeBoardMemberDailyBUisnessNewsMHProNews

The words of the late Howard Walker, ELS Vice Chairman, shared for publication with MHProNews.

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Apartments vs. Manufactured Housing, NMHC and NAR Data, Opportunities

August 18th, 2018 No comments

 

ApartmentsVsManufacturedHomesNMHCNARDataOpportunitiesDailyBusinessNewsMHProNEws

National Multifamily Housing Council® (NMHC) and National Association or Realtors® (NAR) are the sources for bulk of the data and graphics, shown below.

 

The executive summary could be captured with a statement made by Scholastica ‘Gay’ Cororaton, Certified Business Economist (CBE), with the National Association of Realtors® (NAR).

MonthlyMedianGrossRent2016HousingTypesManufacturedHomesScholasticaGayCororatonNARDailYBusinessNEwsMHproNews

Note there seems to be a difference between NAR and NMHC data on median rents.

She said “Based on 2016 latest data, the median household income among manufactured homeowners was $43,900, about half the median household income among all homeowners.  The median household income of manufactured homeowners is about the same as the median income of all renters, at $42,500. This indicates that renters can transition to homeownership without significant change in housing expenses via ownership of a manufactured home, if other factors that homebuyers look for are also met (e.g., accessible transportation, presence of a good school, other neighborhood qualities).”

Let’s start with the age of multifamily housing rental units, which many may find surprising.

Why?

WhenWhereApartmentsBuiltNMHCDailyBusinessNewsMHProNews

Because out of 19.506 million apartment units, using NMHC data, 10.316 million were built after 1980.

CharacteristicsofAptRentalUnitsNMHCDailyBusinessNEwsMHProNews

So, over 9 million units were built before 1980, with 2.137 million units built on or before 1939.

NMHCAptMedianRentNMHCDailyBusinessNewsMHProNews

Note there seems to be a difference between NAR and NMHC data on median rents.

Cororaton’s data reveals that it would be a simple budgetary change to go from an apartment to a manufactured home.  Her data also shows the appreciation possible in a modern manufactured home.

ComparisonMonthlyPaymentsChattleLandHomeMixedVsConventionalExistingHomesNARScholasticGayCororatonDailYBusinessNewsMHProNews

By contrast, there is obviously no equity in an apartment rental.  So there’s about 225 percent more apartments than manufactured homes. Since turnover is steady in apartments, that’s a vast market opportunity.

DTIRatiosConventionVsManufacturedHomesNARSchoalsticaCororatonApartment construction is booming.

HousingAppreciationByLoanTypeManufacturedHomesScholasticaGayCororatonNARDailyBusinessNewsMHProNews

Like RVs, they are out-performing manufactured homes by a country mile.

What RV Industry’s 2018, Prior Results Reveal for Manufactured Housing

The RV report, linked above, reminds professional readers and investors that RVs trailed manufactured housing in 1998.  20 years later, they are outselling manufactured homes by some 5 to 1. See that report to learn more.  It’s opportunity in disguise for those who see it, and get it.

SunCommunitiesSUI-InvestorPageComparetoMultiFamilyHousing10ManufacturedHomeCommunitiesIndustryDailyBusinessNewsMHProNews600

Graphic, data, per Sun Communities (SUI).

There is a need for every kind of housing that exists.  Some need or want a short- to medium-term rental. But with hundreds, if not thousands, of manufactured home communities offering rentals, that too could be a market for the manufactured housing industry.

When Bloomberg, NAR and others are increasingly featuring positive news about manufactured homes, that should make investors sit up and take notice.

Bloomberg “New Home for $90,000? Manufactured Housing Is Making a Comeback” Reveals MH Media Challenge

Even high rises could be done with manufactured homes, when density is an issue. See that related report, linked below.

So manufactured homes are a common-sense choice. Millennials and others must be shown why they are a cool, even savvy, option.

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

Learn more about the above, linked here.

Perhaps these are among the reasons why the Blackstone Group has recently entered the manufactured home space? See that in the related reports, linked below.

Notice: We plan an upcoming report on MHLivingNews on this issue, designed for the general public.  Sign up herein seconds for our industry-leading, typically x2 weekly, emailed headline news updates. “We Provide, You Decide.”  © ## (News, analysis, and expert commentary.)

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L. A. “Tony” Kovach and his wife Soheyla co-founded and publish the manufactured home industry’s two leading tradeLATonyKovachMHLivingNewsMHProNewsPublisherIndustryExpertConsultant

media; Manufactured Home Living News (MHLivingNews.com) and MHProNews.com for business professionals and investors.

Kovach’s work has been featured in publications such as the Washington D.C.’s The Hill, Value Penguin, Chicago Sun Times, and a host of other media. He’s been involved in the manufactured home industry as a manager, high-volume retail center owner, consultant, and publisher for over 25 years. Kovach has likely interviewed more industry professionals, experts, and manufactured home owners, than anyone in U.S. news media.

 

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews
2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

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Related Reports:

Blackstone Brilliantly Bets Big On Manufactured Housing, Enters Manufactured Home Communities Contest

High-Rise Manufactured Home Stackable Towers, Compete with Modular/PreFabs, Density at Lower Cost

 

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

Warren Buffett Would be Okay With Clayton Homes Losing Money, Says Kevin Clayton – But Why?

Manufactured Housing Shipment Totals, June 2018

To submit a news tip, please click here: iReportMHNewsTips@MHMSM.com


HUD Files Discrimination vs Facebook, Plus MH Market Updates

August 17th, 2018 No comments

CNNmoney8.17.2018ManufacturedHomeStocksMarketsReportsMHProNewsThe HUD vs. Facebook case just announced is what it is.  But is there a signal from the Trump Administration implied here for monopolistic players too? That question won’t be answered today. But with so many marketers in MHVille who use Facebook, we will look at the breaking news in our featured report this evening.

If you’re new, already hooked on our new spotlight feature – or are ready to get the MH professional fever – our headline report is found further belowafter the newsmaker bullets and major indexes closing tickers.

 

The evolving Daily Business News market report sets the manufactured home industry’s stocks in the broader context of the overall markets.  Headlines – at home and abroad – often move the markets.  So, this is an example of “News through the lens of manufactured homes, and factory-built housing.” ©

Part of this unique evening feature provides headlines – from both sides of the left-right media divide – which saves busy readers time, while underscoring topics that may be moving investors, which in turn move the markets.

Readers say this is also a useful quick-review tool that saves researchers time in getting a handle of the manufactured housing industry, through the lens of publicly-traded stocks connected with the manufactured home industry.

This is an exclusive evening or nightly example of MH “Industry News, Tips and Views, Pros Can Use.” © It is fascinating to see just how similar, and different, these two lists of headlines can be.

Want to know more about the left-right media divide from third party research?  ICYMI – for those not familiar with the “Full Measure,” ‘left-center-right’ media chart, please click here.

 

Select bullets from CNN Money…

  • Amazon could be coming to a movie theater near you
  • Trump asks regulators to study getting rid of quarterly reports
  • Nordstrom racks up a big gain in digital sales
  • JCPenney’s latest results were absolutely dreadful
  • Walmart sales growth was the best in a decade
  • Chipotle will retrain its staff in response to latest health debacle
  • Aldi is going granola to compete with Whole Foods
  • Most economic forecasts have a big blind spot: Climate change
  • The next generation of motorcycles looks very different
  • Chinese tech stocks are getting hammered
  • This is how China controls its currency
  • ‘Crazy Rich Asians’ could usher in a new era of romantic comedies
  • Omarosa and Trump battle for each news cycle
  • Big Oil is racing to pump all the oil out of Texas
  • Autonomous vehicles are coming. Now comes the hard part.
  • Inside Airstream’s tiny new luxury trailer
  • He’s a former refugee shaking up the money transfer business
  • Corona owner makes a $4 billion bet on cannabis
  • Tiffany is remodeling to draw more Millennials
  • Macy’s momentum may be starting to slow
  • Two female CEOs in a row at the same company is (almost) unheard of
  • The number of female Fortune 500 CEOs is shrinking
  • The next chief of Air France isn’t French. Unions say that’s ‘inconceivable’
  • It’d take a UK worker 137 years to catch up to a CEO’s annual pay
  • China: Trade talks with the US are back on
  • Uber cuts its losses, and revenue soars 63%
  • Verizon’s 5G sales pitch: Free TV
  • Tinder exec: I had to protect the company from my own story of harassment
  • Two lawsuits accuse Elon Musk of false statements to boost Tesla share price

Select Bullets from Fox Business

 

  • Tesla chief Elon Musk’s ‘excruciating’ personal pain spooks investors
  • Trump urges six-month earnings reports to replace quarterly reports
  • More rich savers: 41% jump in ‘401(k) millionaires’
  • Why hardware stores are Teflon to Amazon’s dominance
  • Cleveland Browns win unlocks Bud Light smart fridges all at once
  • Monterey car auctions will hit $342 million in sales, all in one week
  • Scott Walker responds to Trump’s support of Harley-Davidson boycott
  • Culprit of Chipotle’s latest foodborne illness outbreak
  • Obama-era fair housing rules need rework: HUD Secretary Ben Carson
  • ReWalk robotic exoskeleton allows veterans to walk again
  • Dollar to weaken, here’s what to do: Goldman Sachs
  • Americans continue to pile on debt
  • Big US retailers stick by Roundup after cancer verdict
  • FDA approves Teva’s generic EpiPen, rivaling Mylan version
  • This is why medical school is free at NYU
  • Google workers protest secretive, censored China project
  • Meet the small-town attorney who took Monsanto for $289M
  • Small business owners favor more China tariffs: Survey
  • New York state shuts down child’s lemonade stand

Today’s markets and stocks, at the closing bell…

9MarketIndicatorsYahooFinance8.17.2018DailyBusinessNeawsManufacturedHousingIndustryStocksMarketsReportsDataMHProNews

Manufactured Housing Composite Value (MHCV)

YahooFinanceManufacturedHousingCompValue8.17.2018DailyBusinessNewsStocksMarketsDataReportsMHProNews

Today’s Big Movers

For all the scores and highlights on tracked manufactured home connected stocks today, see thBloomberg graphic, posted below.

Today’s MH Market Spotlight Report –

HUDFilesDiscriminationSuitVsFacebookDailyBusinessNewsMHpronEws

It’s the 50th anniversary of the Fair Housing Act, and HUD is flexing its muscles.

In a release to the Daily Business News on MHProNews, HUD says as follows.

HUDGovPressNewsMediaDailyBusinessNewsMHPronEws

HUD FILES HOUSING DISCRIMINATION COMPLAINT AGAINST FACEBOOK
Secretary-initiated complaint alleges platform allows advertisers to discriminate

WASHINGTON – The U.S. Department of Housing and Urban Development (HUD) announced today a formal complaint against Facebook for violating the Fair Housing Act by allowing landlords and home sellers to use its advertising platform to engage in housing discrimination.

HUD claims Facebook enables advertisers to control which users receive housing-related ads based upon the recipient’s race, color, religion, sex, familial status, national origin, disability, and/or zip code.  Facebook then invites advertisers to express unlawful preferences by offering discriminatory options, allowing them to effectively limit housing options for these protected classes under the guise of ‘targeted advertising.’  Read HUD’s complaint against Facebook.

“The Fair Housing Act prohibits housing discrimination including those who might limit or deny housing options with a click of a mouse,” said Anna María Farías, HUD’s Assistant Secretary for Fair Housing and Equal Opportunity. “When Facebook uses the vast amount of personal data it collects to help advertisers to discriminate, it’s the same as slamming the door in someone’s face.”

The Fair Housing Act prohibits discrimination in housing transactions including print and online advertisement on the basis of race, color, national origin, religion, sex, disability, or familial status.  HUD’s Secretary-initiated complaint follows the Department’s investigation into Facebook’s advertising platform which includes targeting tools that enable advertisers to filter prospective tenants or homebuyers based on these protected classes.

For example, HUD’s complaint alleges Facebook’s platform violates the Fair Housing Act. It enables advertisers to, among other things:

Ø    display housing ads either only to men or women;

Ø    not show ads to Facebook users interested in an “assistance dog,” “mobility scooter,” “accessibility” or “deaf culture”;

Ø    not show ads to users whom Facebook categorizes as interested in “child care” or “parenting,” or show ads only to users with children above a specified age;

Ø    to display/not display ads to users whom Facebook categorizes as interested in a particular place of worship, religion or tenet, such as the “Christian Church,” “Sikhism,” “Hinduism,” or the “Bible.”

Ø    not show ads to users whom Facebook categorizes as interested in “Latin America,” “Canada,” “Southeast Asia,” “China,” “Honduras,” or “Somalia.”

Ø    draw a red line around zip codes and then not display ads to Facebook users who live in specific zip codes.

Additionally, Facebook promotes its advertising targeting platform for housing purposes with “success stories” for finding “the perfect homeowners,” “reaching home buyers,” “attracting renters” and “personalizing property ads.”

In addition, today the U.S. Attorney for the Southern District of New York (SDNY) filed a statement of interest, joined in by HUD, in U.S. District Court on behalf of a number of private litigants challenging Facebook’s advertising platform.

 

HUD Secretary-Initiated Complaints

The Secretary of HUD may file a fair housing complaint directly against those whom the Department believes may be in violation of the Fair Housing Act.  Secretary-Initiated Complaints are appropriate in cases, among others, involving significant issues that are national in scope or when the Department is made aware of potential violations of the Act and broad public interest relief is warranted or where HUD does not know of a specific aggrieved person or injured party that is willing or able to come forward.  A Fair Housing Act complaint, including a Secretary initiated complaint, is not a determination of liability.

A Secretary-Initiated Complaint will result in a formal fact-finding investigation. The party against whom the complaint is filed will be provided notice and an opportunity to respond. If HUD’s investigation results in a determination that reasonable cause exists that there has been a violation of the Fair Housing Act, a charge of discrimination may be filed. Throughout the process, HUD will seek conciliation and voluntary resolution.  Charges may be resolved through settlement, through referral to the Department of Justice, or through an administrative determination. ##

Related Reports, linked below:

“Work With Us Or Die,” Threat from Facebook’s Brown, per SUN Report

 

Secretary Carson Led HUD Brings Housing Discrimination Charges

Bloomberg Closing Ticker for MHProNews…

NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services.

NOTE: The chart below covers a number of stocks NOT reflected in the Yahoo MHCV, shown above.

NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).

8.17.2018DailyBusinessNewsManufacturedHousingConnectedMarketReportsBloombergMHProNews

Berkshire Hathaway is the parent company to Clayton Homes21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.

LCI Industries, Patrick, UFPI and LP all supply manufactured housing.

AMG, CG and TAVFX have investments in manufactured housing related businesses.

Your link to industry praise for our coverage, is found here.

For the examples of our kudos linked above…plus well over 1,000 positive, public comments, we say – “Thank You for your vote of confidence.”

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsWe Provide, You Decide.” © ## (News, analysis and commentary.)

(Image credits and information are as shown above, and when provided by third parties, are shared under fair use guidelines.)

Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

To submit a news tip, please click here: iReportMHNewsTips@MHMSM.com


Secretary Carson Led HUD Brings Housing Discrimination Charges

August 17th, 2018 No comments


SecretaryBenCarsonFairHousingDiscriminationDailyBusinessNewsMHProNews

In a release from the Department of Housing and Urban Development to the Daily Business News on MHProNews, HUD is signaling once again that they take violations of Fair Housing laws seriously.

 

In this respect, like prior administrations, the statement ends with points of contact for those who think they’ve been discriminated against too.

Community Sued for Violation of Fair Housing Act

Manufactured home communities have at times been caught up in such charges.

VA MH Community Charged with Violating the Fair Housing Law

But certainly, retailers could potentially trip a trigger-wire too.

Note that several other releases like this come out of HUD on a regular basis, so this should not be construed as a once in a blue moon occurrence.

Their release, is as shown below.

HUD No. 18-080

HUDNewsHousingUrbanDevelopmentDailyBusinessNewsMHProNews

 

HUD CHARGES MINNESOTA REAL-ESTATE AGENT AND HOMEOWNERS WITH DISCRIMINATION FOR REFUSING TO RENT TO A FAMILY DUE TO THEIR RACE, NATIONAL ORIGIN AND MINOR CHILDREN

WASHINGTON – The U.S. Department of Housing and Urban Development (HUD) announced today that it has charged the owners of a house in Beltrami County, Minnesota, and their real-estate agent, with discrimination for refusing to rent the house to a family because of race, national origin and their minor children.  Read the charge.

The Fair Housing Act makes it unlawful to discriminate in housing because of the applicants’ race, national origin and familial status (the presence of children under 18).

“Denying housing to a family because of their race and national origin and because they have children not only robs them of a place to call home, it violates this nation’s housing laws,” said Anna María Farías, HUD’s Assistant Secretary for Fair Housing and Equal Opportunity. “Today’s action reaffirms HUD’s commitment to taking action to protect the right of families to obtain the housing of their choice, free from discrimination.”

“Housing discrimination because of familial status, race, or national origin has long been prohibited in this country,” said Paul Compton, HUD’s General Counsel. “HUD will continue to vigorously enforce the Fair Housing Act to advocate for families with children, and other protected classes, who are treated unjustly in violation of the law.”

HUD’s charge alleges that the owners refused to rent a 7,000 square foot, six-bedroom, house to a family of four adults and seven children because of their race (Native American) and national origin (Hispanic), and because the family has minor children.  The charge further alleges that the owner and real-estate agent discouraged the family from renting the home by offering them less favorable rental terms, including increasing the rent by $1,000.  After being denied the home, the family had to split up and live in separate residences.

HUD’s charge will be heard by a United States Administrative Law Judge unless any party elects for the case to be heard in federal court.  If the administrative law judge finds after a hearing that discrimination has occurred, he may award damages to the family for their losses as a result of the discrimination. The judge may also order injunctive relief and other equitable relief, as well as payment of attorney fees. In addition, the judge may impose civil penalties in order to vindicate the public interest.

April 2018 marked the 50th anniversary of the Fair Housing Act. In commemoration, HUD, local communities, housing advocates, and fair housing organizations across the country have coordinated a variety of activities to enhance awareness of fair housing rights, highlight HUD’s fair housing enforcement efforts, and end housing discrimination in the nation. For a list of planned activities, log onto www.hud.gov/fairhousingis50.

Persons who believe they have experienced discrimination may file a complaint by contacting HUD’s Office of Fair Housing and Equal Opportunity at (800) 669-9777 (voice) or (800) 927-9275 (TTY). Housing discrimination complaints may also be filed by going to www.hud.gov/fairhousing. ## (News, analysis and commentary.)

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1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews
2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

To submit a news tip, please click here: iReportMHNewsTips@MHMSM.com


Painful Headline, “Moving Into Mobile Homes to Stay in Silicon Valley” Reveals Surprising Discovery

August 17th, 2018 No comments
PainfulHeadlineMovingIntoMobileHomesStayInsiliconValleyRevalsSUrprisingdiscoveryFox2azenithsmithDailyBusinessNewsMHproNEws

Azenith Smith Is the author of the report, cited below.

The headline painfully from KTVU suggests a step down. “Moving into mobile homes to stay in Silicon Valley.”  But if a reader gets passed their headline, something else may discovered.

 

The unstated paradigm is in the Fox 2 report is that something is wrong with mobile home living, and that people who select that option may be ‘trailer trash.’  It’s a vexing topic MHLivingNews has tackled for several years.

 

Taking on the Trash Talk! Are People Defined by their Housing Choice? Video, Photos

Here below is the local media’s unedited article, with commentary and analysis that follows.  The first three photos were pat of the original article, by Azenith Smith, who’s photo is the top featured image.

Moving_in_to_mobile_homes_to_stay_in_SilconValleyFox2DailyBusinessNewsMHProNews

Moving in to mobile homes to stay in Silicon Valley

MOUNTAIN VIEW, Calif. (KTVU) – A South Bay realtor is calling it the best bargain in Bay Area real estate. Realtor Cheryl Rivera Smith said mobile home parks are becoming an attractive alternative for homeowners who want to stay in pricey Silicon Valley and more of her clients are moving into them.

65-year-old Cindy Boone recently sold her home, a mile from Google. She bought it in 2003 for $485,000 and sold it for $1.8 million.

Looking to downsize, she told her realtor to look at Sunset Estates in Mountain View, which is a mobile home park for seniors. At first her realtor was skeptical until they saw the manufactured homes.

“I was pleasantly surprised,” said Cheryl Smith. “I was so amazed at the finishes.”

“I fell in love with some of the homes,” said Boone. “It made so much sense since they were so much less money.”

Boone ended up buying a manufactured home for $243,000. She remodeled it with new granite countertops and appliances for another $70,000. She pays $1,400 in rent for the lot. Smith said a traditional home in Mountain View with the same square footage costs $2 million.

“I think it’s the deal of the century,” said Boone. “I’s great.”

“I think it’s probably a wave of the future in places where people can afford the real estate that’s underlying these homes,” said Cheryl Smith.

Rick Smith of the Santa Clara County Association of Realtors said mobile homes aren’t for everyone.

“It’s the best bargain in Mountain View if you are okay with mobile home living,” said Rick Smith.

He said mobile homes don’t appreciate at the same rate as single family homes and some parks have restrictions with guests or parking. Also, since you don’t own the land, there are risks involved.

“Space rent can go up,” said Smith. “You don’t have a secure position at the park if the owner of the mobile home park or manufactured home park decides to sell.”

At Sunset Estates, Cheryl Smith the park owner is looking to invest in the future and for some, like Cindy Boone, it’s a perfect fit.

“I definitely didn’t want to go out of the Bay Area,” said Boone. “I like the Bay Area. I want to stay up here. I feel very fortunate to be able to do that.

KitchenSunsetEstatesmountain View_SiliconValleyDailyBusinessNewsMHproNews

##

SunsetEstatesmountain View_SiliconValleyMapDailyBusinessNewsMHproNewsSunset Estates has favorable reviews on Facebook.

SunsetEsttesMobileHomeParkFacebookDailyBusinessNewsMHProNEws

They are located on the map, as shown above.

SunsetEstatesManufacturedHomeMountainViewCAFBDailyBusinessNewsMHProNews

The photo above and the pair that follow are from their Facebook page.

LvgRmSunsetEstatesManufacturedHomeMountainViewCAFBDailyBusinessNewsMHProNews

There is little doubt that millions of people who would look at those photos, could be impressed at the price difference between modern manufactured homes, and conventional housing.

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

But professional experience with thousands of real consumers, prospects for manufactured homes, reveals a common question.  “It seems too good to be true. What’s the catch?”

KtichenSunsetEstatesManufacturedHomeMountainViewCAFBDailyBusinessNewsMHProNews

The appeal and price differences between conventional housing and modern manufactured homes are often impressive. But that raises specific questions with consumers, who wonder if it is too good to be true? That takes training and skills to navigate successfully, click here to learn more.

That’s the likely reason why MHVillage’s conversion rates – or that of Clayton Homes, for that matter – are so low.

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

Learn more about the above, linked here.

Savvy shoppers want to understand the facts behind the realities behind those pretty pictures.  They want to know about things like windstorms, fire safety, durability, and resale values. If the home is in a land-lease, there are another set of concerns that surround that opportunity.

The industry must arguably recognize a few painful realities of its own.

  • What do people think, and why?
  • How did the industry get to such a low point?
  • What’s the solution?

Understanding, education, and new structures that supplant the old ones that led us into the current situation.  See the related reports, linked below.

It is good that there are more stories that are looking favorably at manufactured homes. But there are still underlying issues that must be addressed.  “We Provide, You Decide.”  © ## (News, analysis and commentary.)

(Third party images, content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews
2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

Bloomberg “New Home for $90,000? Manufactured Housing Is Making a Comeback” Reveals MH Media Challenge

Affordable Housing Focus Group – Comparing Housing Options – Conventional Houses, Condo, Rentals, and Manufactured Homes – Up for Growth, National Association of Realtor, Studies

 

“’Trailer Trash’? Watch Who You’re Insulting When You Throw Around Those Words” – Buffalo News

“Fixing Our Industry’s Terrible” Public Relations, a Proven Strategy

Warren Buffett Would be Okay With Clayton Homes Losing Money, Says Kevin Clayton – But Why?

 

To submit a news tip, please click here: iReportMHNewsTips@MHMSM.com


Warren Buffett Would be Okay With Clayton Homes Losing Money, Says Kevin Clayton – But Why?

August 17th, 2018 No comments

 

WarrenBuffettWouldBeOkaywithClaytonHomesLosingMoneySaysKevinClaytonBtwhyDailyBusinessNewsMHProNews

Kevin Clayton said that headline in his own words, as the video interview of him posted below demonstrates. But how does Clayton’s statement even make sense? Why would he say such a thing? To understand the answer, and before we get to the video where he said that, various related points need to be understood.

 

HUD Secretary Ben Carson was correct when he said in Senate testimony earlier this year that modern manufactured homes are “amazing.” The linked reports that follow can be read later for more depth, or to document a quote.

HUD Secretary Ben Carson Tells Senators, Today’s Manufactured Homes “Amazing” Quality and Value

While the surprising quality of manufactured homes might have been a fairly recent revelation to Secretary Carson, a number of serious researchers have known that for decades. The Daily Business News on MHProNews has painstakingly documented several university-level or nonprofit reports that date back some two decades. One of those is linked below.

“Why Advocates Need to Rethink Manufactured Home Quality,” Harvard, GSE, Genz, “High Satisfaction”

What those researchers had in common with HUD Secretary Carson is their own variation on Carson’s statement, that today’s manufactured homes are an “amazing” value.

Bloomberg is the most recent to spotlight what to most are the pleasant surprises to be discovered in modern manufactured homes.

Bloomberg “New Home for $90,000? Manufactured Housing Is Making a Comeback” Reveals MH Media Challenge

Which begs the question. Given the long-growing affordable housing crisis, why then are manufactured homes a shadow of their former sales levels?

Bloomberg and others are far from alone in their positive impressions. Perhaps the most through contemporary study of manufactured home facts by a third party to the industry has been by Scholastica ‘Gay’ Cororaton, Certified Business Economist (CBE) for the National Association of Realtors (NAR).

CompareMobileHomeTrailersPastManufacturedHomesSaferMoreDurableQuoteScholasticiaGayCororationPhotoSmallPercentageDamagedDuringHUrricanesMHProNews

Cororaton more recently pointed to federal and state post-hurricane data that proved just how tough modern manufactured homes are.

ScholasticaGayCororatonPhotoLinkedinNationalAssocRealtorsManufacturedHomesHurricaneWindstromDamageDailyBusinessNewsMHProNews

See her full report, linked here, which includes a fascinating look at manufactured home affordability, and the topic of appreciation. A more details, separate report on that is planned by MHProNews. Watch for it, or sign up for our x2 weekly emailed headline news updates, linked here. A National Weather Service expert provided an even more eye-opening revelation to MHLivingNews, see that exclusive, linked here.

She demonstrated that manufactured homes can be a good investment, a point that Florida Atlantic University (FAU) Professor Ken Johnson made to MHLivingNews last year. 

While local papers routinely have news of old mobile homes that burn, what those locals may not realize is that a pre-HUD Code mobile home is far more at risk than a manufactured home. That link is to National Fire Prevention Association (NFPA) research, that says that manufactured homes are on par with the safety of conventional housing. It’s one of several reasons why the terminology matters.

TerminologyMattersBecausetheTerminologyDescribestheConstructionStandardsHomeBuiltToSteveDukeLMHAaMHLivingNewsMHProNewsBiggerPocketsSunshineHomesRedBayAL

Manufactured housing” isn’t a marketing moniker.

Rather, “manufactured home” is a legal distinction, defined and established by federal law. That law is commonly known as the HUD Code for manufactured housing. A home that sports the red HUD label – a small metal plate affixed to the back end of each single or multi-section dwelling – was built on or after June 15, 1976. 

RedHUDCodeMetalLabel=ManufacturedHomeNOTMobileHomeNOTTinyHouseNOTrv-CreditsManufactruredHomeLivingNewsDailyBusinessNewsMHProNews

Before that date, there were mobile homes. After 6-15-1976, there have been no more mobile homes

Manufactured homes are proof that federal construction, energy, durability, and safety standards can work. Those standards are supposed to preempt local codes. So why has HUD avoided enforcing that for so many years?

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

Summed up, many of the things that may have been true 42 or more years ago about mobile homes or the trailer houses before them, are no longer true about manufactured homes today. The video interview linked here walks a newcomer or searcher through the various eras of factory-built homes.

FactoryHousingEvolution101TrailerHouseMobileHomeManufacturedHome-768x601

Learn more, linked here.  

Contemporary manufactured homes are stronger, safer, greener, more energy saving, arguably will last longer, and are still just half the price of building new conventional housing, per US Census Bureau data.

 

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

They are the most proven form of affordable housing. 

MobileManufacturedHomeManufacturedHousingIndustryFactsDataResearch

Some key manufactured home industry facts at a glance.

So, what explains the tragic decline of manufactured housing since its last peak of 1998?

Some point to flawed, unsustainable lending in the mid-to-late 1990s, as Triad Financial’s Don Glisson Jr. told Bloomberg.

But Harvard’s Eric Belsky knew about that manufactured home lending meltdown. He still predicted that because of the superior value proposition, and the growing need for affordable homes, that manufactured homes would surpass conventional housing by 2010.

 

MultipleReasonsExpectManufacturedHousingDoBetterThanSiteBuiltHousingEricBelskyEecDirJointCenterHousingStudiesHarvardUnivDailyBusinessNewsMHProNews

At the time Belsky made this prediction, manufactured homes were selling over 250,000 new units per year. This year, MH might reach 40% of that total. What happened? 

Belsky was proved wrong. But why?

Could he be because he didn’t count on the entry of Warren Buffett’s Berkshire Hathaway into the space, and thus Belsky could not have known of the disruptive effect Buffett’s “strategic Moat” would have on the industry? 

Here is the summary of a possible, evidence-based answer to that $64 billion dollar question. 

1)    Consider the documents from 21st Mortgage Corporation, signed by Tim Williams, their president and CEO, that cut off lending to independents, which pushed them toward Clayton brands.

2)    Direct quotes from Warren Buffett’s annual letter of that era, which contradicts claims made by Willams that they were being ‘forced’ by circumstances to do those letters. 

3)    The video interview with Kevin Clayton, President and CEO of Clayton Homes, who said on video that they had ‘plenty of money,’ so the answer to that question begins to comes into focus.

4)    It can be summed up by Warren Buffett’s own words. They are the words Kevin Clayton repeatedly mentions in the annotated video below.

5)    Buffett was willing to lose money on Clayton Homes for years, says Kevin, so long as their competitive Moat was made bigger and broader. In fact, they did not find that necessary.  But it is worth noting that they have closed roughly 100 sales centers, per Kevin’s own statement, since that video was made. Sources in Clayton said to MHProNews that a significant portion of their sales centers were not profitable. So, while the company has been profitable, they were willing to lose money at specific locations, at least for a period of time.

6)    Want evidence that neither Clayton nor MHI has publicly disputed? See the video, documents, and linked articles below. 

7) Note that firebrand Frank Rolfe has blasted MHI for their failure to defend the industry, or to promote good news. Rolfe is a prominent MHI member. A formal statement by an MHI SVP made it clear that they were pursuing ‘regulatory reforms’ that they didn’t expect to achieve, see that, linked here.  More recently, the successor to that SVP told the Washington Post that MHI did not try to mitigate the harm being done by Pam Danner, who was overreaching on regulations at HUD, even though the industry was clamoring for it. By contrast, per that same Washington Post report, MHARR pushed back, and finally achieve Danner’s removal.

8) The allegations can be summed up like this. By deliberate action, and/or inaction, the industry was allowed to contract. The result was the Clayton’s market share grew rapidly. It fits the Buffett “strategic Moat.” Once the powers-that-be decide that the industry should ‘recover,’ they are then poised to profit handsomely. Market manipulation, hiding in plain sight.  Besides the headline quote from Kevin, notice in the video below that he says that the industry was ready then to do an image/education campaign.  Years later, they are only now getting underway.  While they delayed, there’s been even more contraction and consolidation. 

 

21stMortgageCorpLogoLetterheadJan302009TimWilliamsRetailersBrokersCutSpecifiedLendingMonopolisticPloyConcernManufacturedHomeDailyBusinessNewsMHProNews

This document was provided as a news tip to MHProNews. There’s another similar to it, with a different date, also signed by 21st President and CEO, Tim Williams.  Williams served several years as MHI’s Chairman.

 

 

  ClaytonHomesOakwoodHomesBerkshireHathawayMarketShareofManufacturedHousingEndof2003DailyBuisnessNewsMHanufacturedHousingIndustryProNews

ClaytonHomesSkylineChampionCavcoIndustriesBalanceofIndustryManufacturedHousingIndustryConsolidationGraphicPieChartMHProNews

Graphic by MHProNews, using information provided by each corporation, or named entities.

 

Do Facts Support the Contention?

The tragedy of the relatively low state of manufactured housing can’t be understood without context.

And it is a tragedy, because arguably millions of lives have been adversely impacted, and trillions of dollars annually to the U.S. economy have been lost as a result. That $2 trillion dollar data point is from other university level economists, see that report, linked below.

“Thou Shall Not Steal,” $2 Trillion Annually Lost to Lack of Affordable Homes, Making the Manufactured Home Case

 

This is why as time permits, MHProNews and others in MHVille have been periodically exploring with specialized class action contingency law firms an antitrust case.1

Lawsuits for Triple Damages – Anti-Trust, Anti-Monopoly Law, Manufactured Housing, and You

It may also explain why the feds are scrutinizing specific players in the Manufactured Housing Industry.  A leading congressional Democrat and her colleagues called Clayton “a near monopoly,” and called on federal officials to investigate.

Seattle Times -Federal Investigations-Berkshire Hathaway’s Clayton Homes, GuruFocus Spotlights Buffett’s Clayton’s “Unethical,” Monopolistic Moat

MHProNews has repeatedly offered Berkshire Hathaway brands in the industry a chance to comment, clarify, or refute these concerns. They decline. Ditto the Manufactured Housing Institute (MHI) that Berkshire is believed to dominate. MHI have declined to discuss or debate the matter. Under our system of justice, they are deemed innocent until proven guilty in a court of law, by a plea deal, or other legal arrangement(s). 

The late Howard Walker said he believed in transparency. Where is that evident from MHI or Berkshire?

Howard Walker, Mensch – Equity LifeStyle Properties (ELS), Manufactured Homes Retrospective

 

Lessons from RVs to MH?

The RV Industry sells units to people who use them for recreational purposes, as their name implies. Certainly, thousands of RVs annually are sold to those who plan to live in them full time.  Whatever the intent of the buyers, the graphic below charts what has happened in that industry.

WinnebagoRVWholesaleshipmentDataManufacturedHousingIndustryDailyBusinessNewsMHProNews

RV Shipment Data, linked here, compared to MH Shipment data. 

Compare that to this following manufactured housing shipment chart from the NAR’s Cororaton.

 

Figure1MobileManufacturedHomeSalesSHipmentsVsExistingingNewHouseSalesManufacturedHousingiinudstryDataMHProNews

There are a growing number of industry voices that believe that BH/CMH and MHI have by various action/inaction has kept manufactured home sales at historically low levels. Evidence? See Related Reports and videos, linked herein and below, which quotes and cites BH, MHI, CMH, 21st Mortgage Corp, and other sources.

 

RVs are more costly per square foot than a manufactured home. Housing is a necessity. So why have RVs outsold MH?

 KennyLipschutzQuotePoorJobOfLobbyinginMHIndustry-postedMHProNews48thMHINCClist

 

CreditIsTheLifeBloodOfHousingEricBelskyHarvardDailyBusinessNewsManufacturedHousingIndustryMHProNews

It’s a statement that most every manufactured home retail or community professional who experienced the slide from 1998 to 2008 know all too well. Cut off credit, as 21st’s letter tells independent retailers they will to do those who don’t buy certain Clayton product, and businesses are killed off. See “They Think They Own Us

 

 

Simple, Yet Details Needed

The sad story of manufactured housing’s allegedly manipulated decline is both simple, and complex. But the truth is hiding in plain sight, for anyone prepared to study the matter. 

Why would Buffett allow the industry to slide so low? Arguably, because he likes a bargain. He’s said so repeatedly.

Buffett also stressed “the Moat,” as has Kevin Clayton.

 

WarrenBuffettTheMoatQuoteMemeManufacturedHousingIndustryDailyBusinessNEwsMHProNEws

Buffett’s sharks arguably included cutting off credit, as 21st did, to independents. See Smoking Gun 3, at this link, where Buffett’s own words are put in context.  

They can attempt now to distract away from their own words, and related concerns.  

Some go along out of fear of what could happen to them.

 

 

They can certainly mount a defense to those allegations. So why have they tried distracting instead?  Why create a new class of homes, when manufactured homes are already praised?

MHI Lender Shakes Up DTS and MLO Rule Discussions

Isn’t the new class of homes just another sidestep? Another razzle dazzle distraction? 

Why wouldn’t MHI defend the industry’s good name and reputation and regulatory struggles for so long?  It took years of mounting pressure from MHARR and/or MHProNews, plus others to get MHI to do the what they say they’re supposed to do, why?

Wasn’t it to help big “consolidators” that are there more powerful members?

‘Tip of Iceberg’ – Rick Rand; Marty Lavin, Communities have ‘No Confidence’ in Manufactured Housing Institute, New National Trade Group Announced

Doesn’t their otherwise inexplicable behavior becomes clear in the light of these insights?

FollowThe MoneyPayMoreAttentionToWhatPeopleDothanwhatTheySaySpySea72MartyLavinYachtManufacturedHousingINdustryProMHProNews 

 

The principal of Occam’s Razor says that once the facts are known, the apparent explanation is the likely one. There may be more evidence developing. But is any more evidence actually needed? Don’t we have Kevin Clayton, on video, saying how it’s done? Doesn’t that fit Warren Buffett’s own words, and Tim Williams direct action?

The “System is Rigged.” So said manufactured housing advocate, Rev. Donald Tye Jr. That’s what logic, evidence, and the words of Kevin Clayton, Tim Williams, and Warren Buffet arguably point to, once the facts and evidence are examined.

 

SoTheAssociationMHIIsNotThereFortheIndustryUnlesstheinterestsoftheBigBoysJointheIndustry'sMartyLavinMHIAwardWinnerQuoteMHProNews

Learn more, click here.  

Given the history and evidence, is there any reason to think that Berkshire brands and their allies won’t continue along the same path? What would that mean to independent businesses, consumers, and taxpayers?  

There are people in mainstream media, plus others in regulatory and legal fields, researching these concerns.  

These aren’t partisan questions or issues. Rather, They are questions of right, wrong, and justice. “We Provide, You Decide.” © ## (News, analysis and commentary.)

Footnote 1. There are already attorneys who have reviewed the material, and find it interesting, meritorious or even compelling. It is the most suitable firm that is being sought, a standard that those involved understand as the most likely to carry a case to a successful conclusion. To date, no attorney we’ve spoken with that’s reviewed the most important materials have said, ‘there is no case here.’ In short, there is good reason to believe that the evidence speaks for itself, and points to valid antitrust issues.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

“Work With Us Or Die,” Threat from Facebook’s Brown, per SUN Report

Kevin Clayton, Leslie Gooch Sound-off; Left & Right Agree? Manufactured Homeland, MHI, & You

“Fixing Our Industry’s Terrible” Public Relations, a Proven Strategy

 

FEDs, MHI, Buffett’s Berkshire’s Clayton Homes Moat, Affordable Housing, and Billion$ in Manufactured Home Market Manipulation

 

To submit a news tip, please click here: iReportMHNewsTips@MHMSM.com


From Builders, Construction, & Manufactured Housing – July Business, Jobs, Confidence Report

August 16th, 2018 No comments

 

FromBuldersConstructionManufacturedHousingDailyBuisnessNewsMHProNewsThe National Federation of Independent Business (NFIB) is a national trade group that reportedly includes hundreds of manufactured housing connected members, among their 325,000 total members.

 

NFIB is big enough to do the kind of research that most manufactured housing industry specialized trade associations can’t afford to do, or in one case, won’t do.

SmallBusinessConfidenceOptimismNFIBJUly2018DailyBusinessNewsMHProNEws

Among those are business confidence surveys, as well as what the top issues that faces independent businesses, trends, and so forth.

NFIBJulySmallBusinessesPlanningHireDailyBusinessNewsMHProNews

From a media release to the Daily Business News on MHProNews: “The July jobs report shows the magnitude of small businesses that are growing and hiring at record levels, creating new jobs and opportunities for the workforce, and offering employees higher compensation,” said NFIB President and CEO Juanita D. Duggan.

SmallBusinessesHiringWorkersJuly2018NFIBDailyBusines

Job openings are most frequent in:
construction (57 percent),
manufacturing (46 percent),

and wholesale trades (45 percent).

Small business owners reported job openings for both skilled and unskilled labor. Thirty-three percent reported openings for skilled workers and 15 percent reported openings for unskilled labor, both two points higher than June’s report,” the NFIB tells MHProNews.

NFIBJob_sJuly2018ManufacturedHousingINdustryDailyBuisnessNewsMHProNews

Small business owners are continuing to show that they’re looking to hire and willing to pay more to hire the right employees,” said NFIB Chief Economist Bill Dunkelberg. “Record job openings suggest that the economy can keep up its growth pace over the next few years if the labor shortage can be resolved or mitigated.”

CanSmallBusinessHireEnoughWOrkersJuly2018NFIBDailyBusinessNewsMHproNews

The report fits with other economic data, including in our evening manufactured housing industry market report, linked below.  “We Provide, You Decide.” © ## (News, analysis and commentary.)

(Third party images, content are provided under fair use guidelines.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

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3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

 

 

 

Related Reports:

Kudlow Says “We Are Crushing It,” Plus Manufactured Housing Market Updates

 

To submit a news tip, please click here: iReportMHNewsTips@MHMSM.com


Kudlow Says “We Are Crushing It,” Plus Manufactured Housing Market Updates

August 16th, 2018 No comments

CNNmoney8.16.2018ManufacturedHomeStocksMarketsReportsMHProNewsWe strive for balanced, evidence-based reports. Yesterday evening, readers/viewers tuned into this evening market report to hear what Democratic Senator Elizabeth Warren says should become law. It’s her vision for what should be next for the economy, which includes all new regulations. Tonight, we’ll hear what President Trump’s economic advisor, Larry Kudlow has to say, as he runs through the facts that he says are only going to continue to get better.  That’s our focus for this evening.

If you’re new, already hooked on our new spotlight feature – or are ready to get the MH professional fever – our headline report is found further below, after the newsmaker bullets and major indexes closing tickers.

 

The evolving Daily Business News market report sets the manufactured home industry’s stocks in the broader context of the overall markets.  Headlines – at home and abroad – often move the markets.  So, this is an example of “News through the lens of manufactured homes, and factory-built housing.” ©

Part of this unique evening feature provides headlines – from both sides of the left-right media divide – which saves busy readers time, while underscoring topics that may be moving investors, which in turn move the markets.

Readers say this is also a useful quick-review tool that saves researchers time in getting a handle of the manufactured housing industry, through the lens of publicly-traded stocks connected with the manufactured home industry.

This is an exclusive evening or nightly example of MH “Industry News, Tips and Views, Pros Can Use.” © It is fascinating to see just how similar, and different, these two lists of headlines can be.

Want to know more about the left-right media divide from third party research?  ICYMI – for those not familiar with the “Full Measure,” ‘left-center-right’ media chart, please click here.

MediaBiasChartSharylAttkissonLeftRightPostedDailyBusinessNewsMHProNews

Full Measure’s Sharyl Attiksson’s media bias chart is useful in sorting out the agendas behind various headlines and news sources. Note, News Reporting Isn’t Dead!

Select bullets from CNN Money…

  • Chipotle will retrain staff in response to latest health debacle
  • It’s time for Tesla to call in a grown-up to keep Elon Musk in check
  • Female CEOs are rare. Two in a row at the same company is (almost) unheard of
  • Not your father’s Harley: How the motorcycle industry is attracting new riders
  • The next CEO of Air France might not be French. Unions say that’s ‘inconceivable’
  • Uber cuts its losses, and revenue soars 63%
  • China: Trade talks with the US are back on
  • Where’s the love? ‘Crazy Rich Asians’ could usher in a new era of romantic comedies
  • Goldman Sachs says it’s advising Tesla
  • Why the Dow is misleading
  • Big Oil is racing to pump all the oil out of Texas
  • Corona owner makes a $4 billion bet on cannabis
  • Tiffany is remodeling to draw more Millennials
  • Macy’s momentum may be starting to slow
  • Over FAANG? Tech investors, focus on these stocks next
  • Verizon’s 5G sales pitch: Free TV
  • Tinder exec: I had to protect the company from my own story of harassment
  • Facebook reinstates a suspended data firm after investigation
  • What drove the Dow’s worst day in months?
  • Coast to coast, and in between, local news is standing up to Trump’s press attacks
  • ‘We are not the enemy’: 16 must-read editorials that capture the spirit of a free press
  • Newspaper goes from endorsing Trump to denouncing his attacks on the press
  • Mark Zuckerberg’s nonprofit is helping separated migrant families
  • Inside Airstream’s tiny new luxury trailer
  • Autonomous vehicles are coming. Now comes the hard part.
  • Former war refugee is making money transfers easier
  • Qatar throws Turkey a lifeline as spat widens with US

Select Bullets from Fox Business

 

  • Dow surges 400 points on robust earnings, hopes for a US-China trade deal
  • A breakdown of Walmart’s rally and how significant it is
  • After Supreme Court labor union ruling, non-members want dues payments back
  • Here are top-paying US jobs, and for 4th year in a row No. 1 kept its title
  • Culprit of Chipotle’s latest foodborne illness outbreak
  • This top 10 US medical school offering free tuition
  • Ford’s drag-racing mystery car revealed
  • The 2018 Mustang Cobra Jet can run a quarter mile in the mid-eight-seconds.
  • Most of the tax reform benefits are not going to the wealthy: Study
  • People would rather hitchhike than ride in a self-driving car
  • Aretha Franklin, ‘Queen of Soul,’ has died at 76
  • Interior Secretary Zinke rips environmentalists for holding forest ‘hostage’
  • Best Buy acquires Jitterbug maker, targets elderly health market
  • Puerto Rico, 11 months later: How the private sector aids recovery
  • Tesla’s legal team bracing for billions in potential liability: Gasparino
  • FDA approves Teva’s generic EpiPen, rivaling Mylan version
  • Trump loosens Obama-era restrictions on launching cyberattacks: Report
  • Elon Musk SEC probe could last for months: Fmr. SEC chair Pitt
  • Meet the small-town attorney who took Monsanto for $289M
  • Small business owners favor more China tariffs: Survey
  • New York state shuts down child’s lemonade stand
  • FBI warns of impending ATM hack
  • Think you’re getting more spam calls? You’re probably right

Today’s markets and stocks, at the closing bell…

9MarketIndicatorsYahooFinance8.16.2018DailyBusinessNeawsManufacturedHousingIndustryStocksMarketsReportsDataMHProNews

 

Manufactured Housing Composite Value (MHCV)

YahooFinanceManufacturedHousingCompValue8.16.2018DailyBusinessNewsStocksMarketsDataReportsMHProNews

Today’s Big Movers

For all the scores and highlights on tracked manufactured home connected stocks today, see thBloomberg graphic, posted below.

Today’s MH Market Spotlight Report –

LarryKudlowOfficialPhotoTwitterPresidentsEconomicAdviserWeAreCrushingItDailyBusinessNewsMhproNews

With midterms just 81 days out. Both Democrats and Republicans are making their case to voters, right now.

Nate Silver’s respected 535 blog puts the Democratic chances for getting the House back at 70 percent.  Really? Silver missed on who would be POTUS (President of the United States) in 2016, while the Daily Business News correctly projected that Trump could win. That was based on a deep dive into the internals of mainstream media polls and reports.

Many Democrats want to make this November a referendum on the president. Okay. Let’s look at that.

Many discount Rasmussen’s poll, but it’s been reasonably accurate in the recent presidential cycles, per some polling observers. Rasmussen puts the president’s approval at 50 percent, others hover more like 43 percent. Either figure dwarfs the approval level for Congress as a whole, the media, or many other institutions.

Then there are Larry Kudlow’s cogent summary of the facts.


Kudlow said the “single biggest event” of 2018 is “an economic boom that most people thought would be impossible.”

He pointed to a possible 4.3 percent GDP in the third quarter, per the Atlanta Fed.

If it comes down to pay, confidence, and opportunity, the Trump Administration sounds like it is making a case similar to the Reagan era.  Are you better off then you were two years ago?

For balance, the Elizabeth Warren proposal, is linked below.

After De-Regulation, Senator Warren Promotes Re-Regulation Via Accountable Capitalism Act, Plus MH Market Updates

 

Bloomberg Closing Ticker for MHProNews…

NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services.

NOTE: The chart below covers a number of stocks NOT reflected in the Yahoo MHCV, shown above.

NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).

8.16.2018DailyBusinessNewsManufacturedHousingConnectedMarketReportsBloombergMHProNews

Berkshire Hathaway is the parent company to Clayton Homes21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.

LCI Industries, Patrick, UFPI and LP all supply manufactured housing.

AMG, CG and TAVFX have investments in manufactured housing related businesses.

Your link to industry praise for our coverage, is found here.

For the examples of our kudos linked above…plus well over 1,000 positive, public comments, we say – “Thank You for your vote of confidence.”

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsWe Provide, You Decide.” © ## (News, analysis and commentary.)

(Image credits and information are as shown above, and when provided by third parties, are shared under fair use guidelines.)

Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

To submit a news tip, please click here: iReportMHNewsTips@MHMSM.com