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Truth Well Told and Manufactured Housing Marketing, Sales & Management

Since my early days in retail MH in the 1980s to working with MHCs and then B2B as well as B2C in the present, my passion and respect for this great industry has been steady. Why?

Because MH is an amazing product, an incredible value – be it the entry level “shade and shelter” homes to the most elegant higher end HUDs or upscale MODs. We don’t have to exaggerate what we sell in order to sell a lot of them.

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Our team already helps the industry and operations like yours sell more homes every year, and we’ve done so for years, through the truth well told. To See the Latest on location-based Educational and Insightful MHLivingNews.com, click here or the image above.

Be it B2B or B2C, the truth well told about manufactured housing is by far the best approach. In fact, our new home products are So Good, that there are times that Understatement is useful.

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In your marketing, and in selling – think about the truth well told. The more you learn to compare our product to the other options in site built housing (and we don’t mean FAB selling here, more on that another time), the more your sales will grow. ##

Programing Note: watch for our rapidly approaching new August 2016 issue of MHProNews, until then, check out the many featured articles on the MHProNews.com homepage.

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Photos from NY Housing Association annual meeting. Tony is a popular speaker on manufactured housing topics.

By L. A. ‘Tony’ Kovach.

Marketing. Sales. Manufactured Housing. Modular Homes.

Get Enhanced B2B and B2C Results.

Tony is the award winning Managing Member of LifeStyle Factory Homes, LLC.
Publisher of Industry leading 
MHLivingNews.com,MHProNews.com
and 
Inside MH video series.
MHI member, elected MHI Suppliers Division board member.
Consultant and service provider to the MH industry.

Office 863-213-4090.
Connect on LinkedIn –
https://www.linkedin.com/in/latonykovach

Publisher – MHLivingNews.com and MHProNews.com

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