The Power of Moms
I read an interesting article the other day about the power of moms. It's not 'new' news to anyone how powerful moms are. They are and have been the rock of the family. They keep the kids (and husbands) healthy, on time, on task, well fed, well dressed, and so much more.
But the article I read focused on the influence of moms, specifically mothers who contribute opinions, ideas and thoughts through the internet. They’re called “Mommy Bloggers” and some have huge followings throughout the country. They have blogs that discuss child care, meals, shopping, entertainment, children's health, issues of working moms and other things pertaining to the daily life of moms.
This article focused on two companies who tapped into the power of these Mommy Bloggers, Johnson & Johnson and McDonald’s. In the case of Johnson and Johnson, they sent these Mommy Bloggers free product sample to test out and write about, created contests for moms to post YouTube videos of them using their products. These were great ideas that stimulated conversations about their products among a large pool of their potential clients.
McDonald’s took it a step further. They actually invited many of these Mommy Bloggers to McDonald’s headquarters outside of Chicago. They could see firsthand what the company does in its test kitchens, throughout the corporate complex and also in actual restaurants. They wanted the people that influence and make a family’s dining decision to see what goes into a McDonald’s meal. With so much negative attention surrounding fast food, they felt the need to be proactive and introduce these influencers to what goes on behind the counter.
Mom shopping with a child
photocredit wikimedia commons
Initial follow up shows that both of these outreach programs have worked to defuse some cases of negativity and increase family purchases.
Think about your business. Is there an opportunity for you to influence the influencers, moms or who ever they may be? If so, do it. The idea is to get people to gain a better understanding of your product, to see the advantages of your product and for them to open an educated dialog among your target audience. A trusted, like-minded voice will be heard by many.
Tony Kovach and the MHProNews (MHMSM.com) team have launched a similar effort. Check out MHLivingNews.com, if you have not already done so. See how our team seeks to remind the millions who own or live in a mobile and manufactured homes of the value of their lifestyle. By influencing current owners, they can influence others. This is a proven way to grow sales and satisfaction.
Thousands have logged onto http://www.MHLivingNews.com/ last month, and its bound to spread. Check it out, and help influence the influencers. The new sales you may influence could be your own. Don't believe it? Just ask a mom. They live in our industry’s product and influence people all the time.##
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