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Posts Tagged ‘zig ziglar’

Chicken’s Don’t Fly!

September 20th, 2014 No comments

In the sales training sessions we provide retailers and manufactured home communities, we express in various ways that success begins with the proper mental outlook.

"Your attitude determines your altitude" is a truism. How many sales greats did you know that are negative or believe it can't be done?

By contrast, the positive "can-do!" and "go-giver" professionals run circles around those whose own thoughts chain them to minimal or no results.

The original – and still main URL – for MHProNews is MHMarketingSalesManagement. Marketing, Sales and Management are three pillars for business success. Before someone gets good at these, we see that attitude or a can-do belief is essential.

This is one of many reasons why we have the INspirations blog, or articles by Zig Ziglar, Tim Connors or others geared to lift the mind, and thus sales results.

If you want to rouse yourself – or your management and sales team – with facts that spotlight why manufactured housing is so amazing, watch the first ten minutes of the MH video linked here.

Introduction to Manufactured Housing

It is the kind of powerful back-to-basics that will remind many why they got into this business in the first place.

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If you take the most talented athlete – but discover they have a defeatist or negative mind-set – will they perform as well as the more motivated player sitting next to them?

Zig Ziglar's famous book – See you at the Top! – encourages a "check up from the neck up." Early in his career, Zig sold his personal stuff in order to survive, before he got his own head on straight to understand an excel at presenting the product he offered that lead to his legendary sales career.

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As a youth or teen, when I

> mowed lawns, or

> scrubbed black heel marks off married dorm floors, or

> rang up orders at McDonalds, etc.

I was taught to give my best. It made the work more pleasant to have a good attitude. At that McDonald's, they ended up creating special role for me, 'team motivator.'

Years later, when I started selling manufactured homes, the company I worked for had no training program. I found good reading and listening (audios) resources to help advance my career. But the foundation was and remains the belief that if others could do it, then I could too.

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We help recruit and train new sales talent for MH industry clients. Some rapidly turn into top performers. When I interview candidates, part of what I'm listening for are clues to their attitude, confidence and willingness to learn.

Those with lax motivation or who are unwilling to learn, usually don't. I don't suggest hiring them.

Invest the time daily to get and keep your attitude and that of your team up. Then, feed them good information and "how to Improve" resources and training, and you'll see bottom line results routinely improve.

Invest in you and your teams attitude and knowledge daily. Because:

“Eagles fly high! Chickens don't fly.” – The Elk. ##

latonykovach-com-brushed-cutting-edge-marketing-sales-blog-mhpronews-com75x75-By LATonyKovach.com

Does Your Manufactured Housing Marketing have to be Perfect?

August 20th, 2014 No comments

Another true story. We are driving I-4 West into Tampa, FL a few weeks ago. As I glanced at the billboard on the south side of the highway, my eyes caught sight of the sign captured in the photo below. What do you notice about this billboard?

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Photo credit, MHProNews.

Yes, you've spotted it now too! The sign – a single word and phone number – has a typo! “Available” is what they meant to spell, but in fact, it reads “Avalible.” Let's hope the 863-213-8050 phone number is correct…

Typos or errors in marketing or collateral are far from a one time occasion. A government agency hit the news recently, having spent big bucks on an item that had a serious typo in a word that was part of a logo. Everything printed was trashed as a result. The mainstream media also makes errors. Frankly, we get typos too. The hardest thing, professional editors say, is to see your own typos. Perhaps one reason is because you know what you 'meant' to write, and your mind sort of fills in mentally what was intended.

One take away is that it is wise to get someone else to review, whenever possible.

Is Imperfect Marketing better than No Marketing?

Sorry to say this in reply to the question above, but it depends! We had an item that had a typo in it, and (ouch!) it happened to be a prospective client's name. Actually, the name was spelled correctly, but regrettably it wasn't the name for the person the item was about! While it wasn't my error, neither did I catch it until the executive pointed the mistake out to me. The jury is still out on how much damage that error caused. The point is that an error can risk or cost you business with some.

On the other hand, others are far more forgiving and understanding. Someone might see that sign above and actually call it because of the typo. In Hollywood, they say that any publicity is good publicity. While you and I may see that different than those movie star types, you get the idea.

We are big believers in measure twice, and cut once. That said, imperfect messaging is routinely better than no messaging at all.

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G. K. Chesterton's famous quote above was wonderfully paraphrased by Zig Ziglar. Ziglar explained that it is better to start something and do it badly at first, until you learn to do it well. So true! Few of us are experts the first time we tried the ABCs or 123s. It takes repetition! The same is true in marketing, you have to repeat your message over and again, change it up, and say it again.

Another Chesterton quote makes the point that an imperfect start is better than no start at all.

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When we launched MHMSM.com – what we now called MHProNews.com, both of which points to MHMarketingSalesManagement.com – the site was good, but not perfect. We've kept improving it, and it continues to grow!

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Compared to this same time last year, our page views have essentially doubled, from over 1 million page views last summer to over 2 million page views in both June and July of 2014! We were already the runaway #1 in our niche last summer, so we keep growing the gap between us and others. Keep in mind, we've created that traffic from pros like you without buying Google ad words, etc..

We've proven and demonstrated successful SEO and other methods to grow an audience that we teach others to do on their websites or online marketing. As the assistant vice-president of a respected company said in an email this week,

I read your site almost every day…”

If we were hung up on a false notion of perfection or nothing at all, we'd likely have much less content, and far fewer readers and page views too. This is publishing, not brain surgery. We do marketing as opposed to manufacturing some vital part in an aircraft, ship, car, smartphone or computer. The point is, there is room for tolerance in a marketer's efforts that may not be true for other professions!

In marketing, the ideal is to put out the best possible item that you can given your time, talent and budgetary constraints. If you can afford to do better, then do it! If you can't, then do the best you can with what you have to work with.

Video Courtesy of our friends, colleagues and clients at
ManufacturedHomes.com

Teaming Up

Let's make one more point with the video shown above. We all need others! It would be very costly for us to have our own video team. We forged a relationship with ManufacturedHomes.com. No one is a truly a 'one man (or woman) band.' We need professionals to provide us with services here and there. We take our own advice, we team up with others, and you should too.

Of course, when it comes to doing online marketing, websites or modern sales systems that attract more customers with cash or good credit to MHCs and MHRetailers, please call or keep us in mind. You'll see websites that deliver results along with marketing and sales processes that will improve your bottom line.

Call or click below, thanks, and see you again here next week! ##

latonykovach-com-brushed-cutting-edge-marketing-sales-blog-mhpronews-com75x75-By L. A. 'Tony' Kovach

Who Kicked Your Cat?

July 24th, 2014 No comments

Zig Ziglar continues to teach and inspire me, even after passing onto his eternal reward. We all encounter people, personally and professionally, whose attitude is clearly off. At such times, it is wise to be patient and to ask or reflect on Zig's question, “Who kicked your cat?”

The person doesn't even have to be a pet owner for this to apply. The cat is a metaphor for something someone cares about, and that something has been “kicked” or injured, and so the person with 'the kicked cat' isn't in a good mood! The possible causes are many, and often may have nothing to do with you.

Image-credit = biggsuccess-posted-on-mhpronews-com

Image credit = biggsuccess.

On the consulting and training sides of our operation, we are big believers in positive attitude, but also for tuning in to what the prospect is thinking or feeling. Selling isn't manipulation! At its best, selling is the noble process allowing your or a colleague to successfully engage a person to best determine the prospects needs and abilities, and then professionally guide them to the best options that fit. If you've done your job well, the customer isn't so much 'sold,' as they buy.

If the prospect or the person you are meeting or talking with is in a foul mood, think, what is the cause?

To do that professionally, you have to be focused more on them than on you. When you note that someone is in a foul or off mood, it's best to think HALTS. HALTS describes the routine causes for someone being 'off.'

  • Hungry
  • Angry
  • Lonely
  • Tired
  • Sick/Stressed

Once you discover which of these HALTS factors may be upsetting the balance for yourself or another, it is easier to address and thus get on with the tasks at hand.

people often say that motivation doesnt last well neither does bathing, which is why we recommend it daily - zig ziglar-posted-cuttingedgeblog-mhpronews-com

Photo credit, ZigZiglar.com – graphic  © 2014 by MHProNews.com.

Professionals need daily motivation. Who says? Zig Ziglar, who inspired tens of thousands to do more, including our industry's legend, Jim Clayton! We provide that motivation in articles by Ziglar himself, by thoughtful, successful professionals such as Tim Connor, or by submissions by myself or a number of others to our industry leading motivational module, our free INspirations blog.

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Still by ManufacturedHomes.com – poster © 2014 by MHProNews.com.

I've said it before, and will do so again. Let me recommend that you keep your team informed daily on their industry and on better ways to present the great stories about manufactured and modular homes! 15 minutes a day is the minimum you and your team should be on this site, and 7 minutes daily on MHLivingNews.com. At the end of a year, don't be surprised when you find that your team is doing so much more than they ever did before; and have a better 'can-do' mindset too.

FYI, when you need a corporate or association speaker, marketing, a sales coach or trainer, you can contact me at the phone or email below. If I can't help you, I'll point you to others if needed.

Your-Business-Sign

What's your best investment?
If you don't answer your career or your business, think again.
Which do you have more influence over, your business, or someone else's?

Growth happens because you invest time and resources in yourself and your people. Who says? Ask the legends, almost all of them would agree that applied knowledge is powerful and profitable. ##

L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach 

Money Motivations

June 13th, 2014 No comments

There are many motivators in life. In sales, some pros speak of the five motivators of pride, profit, love, need and fear. A certain consultant you may know routinely uses fear tactics as a motivator, why? Because it can work. So too the other motivators, in the case of today's column, money or 'profit.'

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The 2008 Financial Meltdown, a Gift in Disguise for Manufactured Housing?

Please don't get me wrong. In an ideal world, we would have had no meltdown in 2008. But our world isn't perfect, so given that reality, the crash of the conventional housing market offers numerous prime opportunities for manufactured housing pros.

Among them is the fact that millions no longer believe that a site built house is a good 'investment.'

That said, a savvy marketer or sales guru can position a message that effectively says… "The money saved by buying our home can be used to invest, for travel, cars, charity, education, you name it!"

Profit is the common motive for why:

  • people invest,
  • or why they try to save, or why
  • they open a business and
  • they may opt for this career over another.

Even in government, money is a motivator. Bureaucratic programs often have a de facto incentive to spend all the money allocated, or they may get less funding the next year. The VA scandal reminded us that bonuses exist at the federal level, and that if staff can't earn the bonus honestly, they may "game the system" to get the money by stealth.

Quality Pays

When someone's budget is tight, there is no point in trying to push a solution the buyer can't afford. But when discretionary spending is an option, a savvy sales pro can justify a higher price through the message that "quality pays."

Resonating not Manipulating

Speaking of the customer, be it this or any sales and marketing methods, let's restate a basic premise. We are not about manipulating the customer. For some 25 years, I've preached that a deal is only a good deal if all involved benefit from it.

So why learn sales and marketing methods at all? Because some customers need to be guided in their decision, and when you see what motivates them, you are in a better position to advise and serve them.

You can get everything out of life you want, when you help enough other people get out of life what they want.” – Zig Ziglar.

The Five Motivators

In all of your sales and marketing, think about how money motivates. And think about how all of the 5 Motivators, pride, profit, love, need and fear. As you ask questions, listen and do your discovery with a customer, you will often pick up the clues that tell you which of the motivators is the best one with the prospect in front of you. ##

L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach 

7 Years Old and Going for It!

January 26th, 2014 No comments

There is a little fun but a real lesson here for those who do marketing, sales or leasing in the manufactured housing field. The lesson is being taught by a 7 year old, which makes it particularly interesting – and powerfully insightful! Please hang onto your hats for a fast ride, courtesy of the just completed 2014 Louisville Manufactured Housing Show.

Have a Plan

The saying, “build it and they will come” is an interesting Hollywood fairy tale. “Showing up” is NOT enough in business today. Be it Business to Business (B2B) or Business to Consumer (B2C) marketing, having a savvy plan is important.

Remember too, All professional success is based upon systems!

Think about the last fast food restaurant you walked into, or the last hotel you checked into. There are

systems that these operations have, and they teach their team members to do what the plan calls for, and when that plan is followed, success is the result.

The same is true in manufactured housing, at the wholesale – B2B – or retail – B2C – levels.

Need a plan? Call me, and let's discuss what it is that you do, and what sort of plan might make sense for you, your location or operation!

Implement the Plan with Gusto

In the example we will share today, the goal was to maximize the possible contact opportunities from the 2014 Louisville Manufactured Housing Show. The plan included a role for our son. Pre-Show, we promoted the Youngest Exhibitor, who just happens to be our son 7 year old Tamas (pronounced “Tah Mash”) Kovach (pronounced Co-Vatch = like a Watch).

As we did last year at the Tunica Show, we gave our son a very simple – but important! – assignment. Pass out buisness cards to everyone that passes by our booth. We gave him a simple sentence to say – and to start with the word “Please” (good manners matters! 😉 – we agreed upon a rate of pay, but also told Tamas that good performance would yield a bonus.

Our son passed out not one box of buisness cards at the show, but over 2 boxes, solo! Yes, he earned his bonus. He was brimming with energy, and ran to nearby booths or to passers by in the corner ailes to hand out the cards.

At lunch one day, we looked around, trying to see what happened to our son. We found him busily handing out cards to people at the near by tables! Not part of the plan, but the people he approached all seemed quite delighted.

The photo below is courtesy of Gina Beasley, Tennessee Regional Manager and Ast. VP of Sales for UMH Properties.

Gina wrote in part: Wow Tony, gotta to tell you how much I enjoyed seeing your son, he is absolutely adorable! Check out the picture of him handing out your business card to Chet Kearney, Chris Lindsey's assistant. So sweet and the fruit don't fall far from the tree!!!”

Thanks so much, Gina, for the photo and kind words. We had literaly dozens of comments from people all over the show floor, who would come up and say this or that kind thought about our son.

Mission accomplished! Tamas' Mama gets the credit for the cool clothes and so much more.

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True Enthusism Makes a Difference!

Let's be objective for a few moments. Our son didn't always do exactly what we asked. What 7 year old does?

But his unbridled enthusiasm made a huge difference! Most pros would have been thrilled to have handed out half that number of cards or literature, enthuisiam made the difference for our son.

His natural smile and the joy of giving his best effort made another big difference. I'm sure Zig Ziglar would have been tickled had he seen our son in action too.

Zig used to say, 'Enthusiasm ends in the letters IASM, which means “I Am Sold Myself!”

Questions…

  • Are you and your team sold on your own product or service?
  • Are you brimming with confidence in what you are striving to accomplish?
  • Is the joy from your work evident to all who see you?

My son reminded me of many things during the show, including the power of enthusiasm.

Years ago a man wrote me saying words to this effect; 'Even a so-so plan, that is put to work with gusto, often yields an above average result.' Then he praised the plan that we used, and said that the great result was the combination of both good effort and a good plan.

Make a plan for your business for this quarter, this year, for all of your events and for your life.

Then break it down into the clear steps, elements of a system, just the way others businesses do.

Then do your best to implement it. Adapt as necessary.

If you love your work, your confidence and joy will shine through.

When you do, those whose paths you cross will remember you, and when they can, they will reward you with their business. Got a plan? Remember the 7 Year Old's lesson and “Go for It!” ##

(Editor's Note, our sincere thanks to Gina Beasley at UMH Properties for sharing the photo and the kind words! Hats off to all of those who pulled together and made the 2014 Louisville Show a big success.)

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach