Posts Tagged ‘words of wisdom’

“’Tis the Season” for a Marketing and Sales Lesson!

December 15th, 2013 1 comment

The holidays are here. Hanukah – the Festival of Lights – came early this year and has now passed. Christmas and New Year's are coming up rapidly, and for over a billion souls, this is Advent. People marketing and selling homes are starting to think or run 'tax refund' ads – which are fine – but there is an amazingly important and ever so easy lesson that this holiday season ought to bring to mind for all.

Here it is. It's soooooooooooooooo simple. Don't miss this one, because it is foundational to everything else that you do.

Do unto others as you would have others do unto you.”

Yes, that's it. Don't shrug or laugh, because this is huge! Understood and properly applied, it's powerful!

Indeed, ancient Greece, Rome, Egypt, China, India and faith traditions around the world have some saying that is similar to this one. Wikipedia cites this as an example from Greece:

"Do not do to your neighbor what you would take ill from him." – Pittacus[18] (c. 640–568 BC)

In the Jewish faith, we find many examples, but let's use this one:

“You shall not take vengeance or bear a grudge against your kinsfolk. Love your neighbor as yourself: I am the LORD.” —Leviticus 19:18

For Christians, “Do unto others as you would have others do unto you.” is found in Matthew 7:12 and see also Luke 6:31.

Islam has its elements too, “…and you should forgive And overlook: Do you not like God to forgive you? And Allah is The Merciful Forgiving.” — Qur’an (Surah 24, "The Light," v. 22).

The above it not to say that all religions and cultures say the same and do the same thing, because they are different. But this sampling does point out that in much of human history and religious belief see this as an important element.

So is it any wonder that this concept ought to be the foundation for all long term marketing, sales or management career success? It should be obvious!

I've mentioned my friend, colleague and published author – Greg McClanahan – who is running a very successful factory built home sales operation. You can bet that Greg has those words engraved in his mind and heart.

do-it-right-lou-holtz-posted-mhpronews_com-masthead-blog-1(1).pngTim Connor, who is a library of knowledge when it comes to selling and management, ends every one of his popular Words of Wisdom blog posts with the words – “In His Service” – before signing his name. Tim and I have worked together, corresponded and spoken often. You can bet that this phrase – “Do unto others as you would have others do unto you.” – is at the core of what Tim lives and breathes. Tim has helped companies sell tens – even hundreds – of millions of dollars in products and services, and he has sold over 2 million copies of his own books. Do you think he knows something about selling and management?


FYI, you can see a brief review on both Greg's book and Tim's latest book at this link.

In my own work, I'm always thinking 'win-win' vs. 'win-lose.' Why? Think about it. “Do unto others as you would have others do unto you.” suggests a win-win. If we both benefit from an exchange, then we have done unto the other what we would have wanted ourselves.

Good customer service! It is soooooooooooooooo simple! Yet it is so profound.

When I'm training people, I often mention this framed quotes shown by successful football coach Lou Holtz. It has hung for years over my desk.

Do Right

Rule 1: Do What's Right.

Rule 2: Do Your Best.

Rule 3: Treat Others Like You Want to be Treated.

Three questions people ask about you.

  • Can I Trust You?
  • Are You Committed?
  • Do You Care About Me?

Ladies and Gents, that's at the core of all that we strive to do. You and I may disagree or see something differently on this or that. But so far, no one comes up to me at a live event and has ever said, 'are you committed to the Industry?' They see it in almost every word written and those spoken too.

If we care about our customer – whoever our customer happens to be – if we care about our team mates, then amazing things begin to happen. “'Tis the Season” to reflect on this powerful marketing and sales lesson. If what you plan or do passes these simple tests, you've take huge steps towards success. ##

PS: Check our many Exclusive and Red Hot Featured Articles for November and see the other new stories at too.

L. A. "Tony" KovachL. A. 'Tony' Kovach | |
Business and Public Marketing & Ads: B2B | B2C
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Corporate Culture and Productivity

February 15th, 2013 No comments

To tee up this discussion, imagine a tree that you are about to plant. The soil you are about to plant the tree in is highly arid and/or acidic. The tree might survive, if enough nutrients and water are provided, but without those it is more likely to wither and die. Even with the proper nutrients and H2O, the odds for thriving are diminished because of poor soil conditions. But in the right soil – with the right nutrients, sunlight and water – that tree will thrive.

That is a good analogy for corporate culture. Is your corporate culture dry? Is it acidic? Is is it dark, too hot or toxic? If so, then don't be surprised if even a potential super star will wither and die in such an environment. What survives in that kind of 'arid' conditions is just what survives in a desert – a prickly cactus!

Looking back a few years, some may wonder why MHProNews created the INspiration blog, why we have the Words of Wisdom by Tim Connor or Featured Articles from writers like Zig Ziglar or Greg McClanahan. The answer in part is that good input enhances good output.

The reverse is the old computer programer's axiom of GIGO; Garbage In, Garbage Out.


Solution orientation, problem solving with a positive goal in mind, these are critical for the advancement of a career, a location, a company or an industry. There was a void in our industry and rather than gripe about it, we sought to provide the solution. We walked the talk.

I'm fine with those souls that point out the problems and then explore those hurdles to see how they can be overcome and capitalized upon. I'm not so keen on those who point out the problems, but are not willing to make the positive effort and sacrifice needed for arriving at a good solution. Anyone can gripe and moan. It takes someone special to solve and build!

As an example, for some, the 'image issue' is only going to be fixed when millions of dollars are spent on high visibility advertising on television as part of a long term, national campaign. It would be fine if such a budget existed, but it doesn't. So does that mean that we simply endure our circumstances?

No! It means we do what we can in our local market to improve the image, set an example for others to follow and then someday it will dawn upon enough leaders that we should indeed invest in our future via an image campaign at the state, regional or national levels. Those who change the local soil conditions will – like those who create a good corporate culture – reap the rewards sooner. We see this time and again with our clientswho make the effort to improve their image, who train their team to do more and thus they reap the results.

If you want to maximize the good for your location, create a healthy corporate culture.

A good culture will cause those who are not so prickly to want to stay around and they will do more and better. It pays off. Encourage your team members to spend 15 minutes a day reading positive, uplifting, goal and solution oriented reading. You don't shower or brush your teeth just once a month! You need to inspire and challenge the mind daily too. Those who do, advance further and faster. Enough said for today! ##

PS: Check our many Exclusive and Red Hot Featured Articles for February and see the

other new stories at too.

l-a--tony-kovachL. A. "Tony" Kovach and Spotlighting the MHLifeStyle = Industry News, Tips and Views Pros can Use

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Office –815-270-0500 or connect with me on Linkedin.


Whether you think you can or whether you think you can't, you're right. – Henry Ford