Those who come from a 'foreign' land speak and sound differently than we do. When they learn English, it is their second language. It takes some time to learn how to communicate effectively, so that natives and foreigners understand each other. The same principle often holds true in business. We learn a way – "our …
At the recent Iowa Manufactured Housing Association 65th annual event, business management guru Chad Carr made a number of great points. Among them was the fact that the wise business owner who has more than just himself in his company must 'always be recruiting.' Let's look at that 'always be recruiting' concept for your sales …
Let me take you back to the not so distant past before the Internet and when the telephone and other technologies were still on the distant horizon. How did people sell their wares? Word of mouth from satisfied customers. Fast forward some years and businesses used the newspaper, radio, then television and then BAM the …
If Word of Mouth Is Still King Are you Maximizing it? Read More »
“Where do I start?” That’s a question I hear from retailers, community owners and clients from other industries alike. And it’s the question most likely to need an answer from a professional like myself. Here is the key thing to consider before even calling a professional in. Because without an answer to this question, a …
Marketing Manufactured Housing Online – Where Do I Start? Read More »
Online marketing has made the job of identifying, contacting and staying in touch with leads a simple and easier process. Unfortunately, it has led some to believe in a “do it once, benefit forever” marketing mentality. While some of your efforts in online marketing can be classified as “evergreen” (non-changing information giving you benefit for …
Marketing Manufactured Housing online makes it easier, but not effortless Read More »
I love it when simple products do a job extraordinarily well. In a recent blog post, Refreshing Your Manufactured Housing website – why?, we covered some of the reasons why now may be the time to update your online information. If you haven’t read it, of have forgotten it, read it again. In the July …
