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Comparing Web Traffic resources Alexa, Compete, Quantcast and ComScore Vs. Webalizer

April 4th, 2014 No comments

From time to time, we get questions about web traffic analysis services, such as Alexa, Compete, Quantcast and Comscore. Are these accurate? And how do these services compare to a statistical resource, such as Webalizer?

Dennis Yu's analysis linked here, starts his critique with these words, Alexa is the most well-known of the traffic measurement services, but also the least accurate…” Another website boldly proclaims, Alexa sucks and here's why.”

credit=insitedesignlab-alexa-sucks-posted-cutting-edge-blog-on-mhpronews-com

For reasons that are professionally outlined in this article linked below, you will see why Alexa's allegedly flawed methodology is not useful for a specialized 'niche' industry, such as manufactured housing.

http://waystoavoidscamsonline.com/how-does-alexa-track-traffic-do-they-really-have-a-grasp-of-your-traffic

Note that the same independent report shows how Alexa can be "gamed." Note too that while we have referenced the studies linked above, you can find others online that come to similar conclusions.

Dennis Yu's analysis points out the weaknesses and relative strengths of each of the competing services, and he draws towards his conclusion by saying, But the most important tool to use in grading your site is your own analytics…”

So now we turn to website statistical resources – such as Webalizer – which reside on your site's server.

Small Business Brief wrote that compared to even Google Analytics, "…when analyzing traffic, "Webalizer stats are more accurate," an insight we've reported previously on MHProNews.com.

It should be clear that Alexa, which depends on interpolation of data from a limited number of  browsers that have their tool bar can't be as accurate as widely used Webalizer, which produces its data by residing in the server of the site being monitored.

email_icon_wikicommons-posted-mhpronews-comDon't be confused or bamboozled by someone who waves Alexa (or similar web services) results in front of you!

Depending on whether your interest is in having good statistics is for your own site, or better understanding another operation's website, information gathered from a respected resource such as Webalizer are best.

We should note that when we build websites for other companies, associations, individuals or operations, we routinely install Webalizer, for the reasons previously noted.

Because manufactured housing – especially the B2B side – is such as specialized field and faces unique marketing challenges, you are often best served by an operation that both knows our industry well and has a sound understanding of website design, SEO, analytics, the proper use of social media, email marketing and more. Don't hesitate to call us for insights and comparisons. ##

(Image Credit: InsiteDesign, Wikicommons)

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

Need to do updates on your own manufactured home website?

February 27th, 2011 No comments

You’ve just had your website reviewed and you just need to tweak a few posts or pages to improve your Search Engine Optimization (SEO). So, what do you do next?

Well, you could just call or email your web developer and ask him or her to make the changes for you. Then next week, when you notice something else that needs updating, you can do it again.

But there’s another way.

Using professional-grade CMS Builder software, your current website can be retrofitted so you can easily update your own site. If you can login to a website and if you’re familiar with working in a word precessor, such as Microsoft Word, updating your site is within your grasp.

Even if you never touch the website yourself, your web developer will make your changes in less time and with less chance of making unwanted changes to your template. That’s a important consideration these days when the person maintaining your site is often not the person who designed it.

If you sell or rent homes, lots or land, CMS Builder has optional List Manager (LM) module that is a huge improvement on their old, standalone listing system.

No matter who designed your site, if it not a modern Content Management System (CMS) now, it can be in just a few days.

CMS Builder logoThe beauty of separating your content from your website template (what it looks like) is that if you decide to change the look of your site in the future, it is a simple precess to change the template than to rebuild the entire site, content and all.

And having the ability to make updates to your site on a regular basis will extend the useful life of the site.

We can retrofit your site using CMS Builder for far less than the price of rebuilding it. Give us a call at (847) 730-3692 and find out more.