Posts Tagged ‘webinar’

What Super Stars Have in Common

July 25th, 2012 No comments

Increasing bottom line results is something that brings you and other manufactured housing professionals here by the tens of thousands every month. In fact 3,000 to 4,000 like you log on to MHProNews and departments like the Cutting Edge in Marketing and Sales blog during a typical day to learn more to earn more.

Before continuing our series on the 5 Motivators, let me share a thought captured from industry veteran Chad Carr in a recent webinar. Two key thoughts are summarized well in the motivational poster you see below.

What Super Star Athletes Have in Common inspirational poster on MHProNews

If you like or need motivational posters and messages, please visit the Inspirations blog

I was comparing notes recently with a factory built housing pro who hangs his hat West of the Rockies. We spoke about the state of training, marketing and promotion in our Industry. We agreed that it needs improvement. During the conversation, the following points where raised:

  • Holiday Inn
  • Best Buy

What do these two very different but successful businesses have in common? They both invest two weeks minimum on training for each new team member, before they go to the counter or hit the sales floor and talk with their first customer. They also invest more time after initial training on training updates, plus do routine huddles with their management too.

So why do so many manufactured home marketing and sales organizations fail to do what is proven to work in other industries and professions?

Every super star athlete does two things: they practice routinely and they get coached.

The winning teams don't march out onto the field or court and just do their own thing. They have a plan, a process that works for them. What doesn't work, they strive to improve until it does perform.

Proper planning plus preparation plus practice prevents poor performance.

When you don't have a company coach, use a personal one. Buy books, attend sales seminars, read articles, yes. But to be a super star, experience proves you must practice and be coached.

Check back soon for our next article in the 5 Motivators series.##

L. A. "Tony" Kovach and Spotlighting the MHLifeStyle Industry News, Tips and Views Pros can Use

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

Problem Solving, MH Marketing and Selling

July 13th, 2012 No comments

I was recently reminded of this saying by Albert Einstein:

Albert Einstein

See more free inspirational posts and posters at this link here.

I was also reminded that some us of over the age of 40 or so may not be completely sold on the idea that the Internet is here to stay. Let me share some statistics below on Internet usage, but first let me make a simple observation.

There was a time when radio and TV where young and new. Not everyone bought a radio or TV right away. In fact, there are still millions in the world without either one. But if you would suddenly lose all of your TVs or radios, life would be quiet different, right? Do you think the fact that some don't have TV or radio keeps advertisers from using them? Of course not, you market to reach as many of those as profitably as you can!

For those "mom and pop" business owners who have no website or internet presence, and who don't use email, guess what? Odds are good that over 3/4 of your employees, customers and suppliers do. So even those who are not web savvy have customers or residents posting about you online. Odds are good that even if someone is literally blind, someone has talked to them about something they saw or read online.

Every business has an image, just as industries have an image. The smart business owner or executive wants to at least help shape the image of his/her own business.

I promised you some statistics, the first bakers dozen are courtesy of hub spot bloggers…here you go, enjoy:

1) In 2012, the audience of internet users in the U.S. will expand by 3.1% to 239 million, representing 75.6% of the total population. (Note, keep in mind that infants and some toddlers don't surf…yet).

In other words…

2) More than 3/4 of the total U.S. population will be online in 2012.

Mobile in 2012

3) Mobile internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011.

4) Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011.

5) In 2012, 94% of smartphones users will be mobile internet users.

6) All mobile phone users will reach 242.6 million in 2012, up 2.3% from 2011.

7) Mobile shoppers will reach 72.8 million in 2012.

8) Mobile buyers will reach 37.5 million in 2012.

9) Smartphone shoppers will reach 68.6 million in 2012.

10) Smartphone buyers will reach 36.4 million in 2012.

11) Tablet users will reach 54.8 million in 2012, up 62.8% from 33.7 million in 2011.

12) iPad users will reach 41.9 million in 2012.

13) In 2012, 76.4% of tablet users will be iPad users.

Now, looks can be deceiving. Even if someone doesn't (yet) own a computer or smart phone, some go to the library or a neighbor's home, or use one at their workplace.

A 2011 study by the National Association or Realtors said this:

Information sources used in home search:

  • Internet: 88%
  • Real estate agent: 87%
  • Yard sign: 55%
  • Open house: 45%
  • Newspaper ad: 30%
  • Home book or magazine: 19%

Actions taken as result of Internet home search:

  • Walked through a home viewed online: 63%
  • Found agent used to search/buy home: 10%
  • Drove by/viewed a home: 63%

NAR says that most people shop for a home for an average of 12 weeks and see inside an average of a dozen homes before buying.

Rainmaker says that many shoppers start 6 to 12 months in advance of their purchase.

I've seen another report that suggests that this 2011 number hunting their home online may be low, that it is now actually 94%.

What do such facts mean to you?

Well, it depends of course on what part of the Industry you are in. But let's say you are Business to Business (B2B). It would be hard to find a business person these days who isn't online every day at their work, emailing, surfing the web doing research, etc.

For those who are doing Business to Consumer (B2C) out reaches, you better have a good website. Perhaps you should be more than one place online, for reasons we can cover in another column. It also means that if you are marketing or advertising to home shoppers (or should be) the person who is buying from your competitor who has great web presence shopped them online an average of 3 months ago, before they purchased their home today.

Many websites have 'myth busters' or FAQs as part of their manufactured home website. There is only so much you can do in a print ad, radio or TV spot, but you can provide tons of information on your website. When someone comes to our site here, they view many pages before leaving. When your website appeals to your audience, your visitors will do the same thing too.

If you aren't using a blog, don't have a social networking strategy, have never even considered why successful realtors will have dozens of websites and hundreds – or thousands – of pages online, chances are, you are missing more business than you can possibly imagine.

The popular definition of insanity is to keep doing the same things the same way and expect a different result. Or to rephrase what Einstein said, You can't solve a problem by thinking and doing the same things the same way as before.

We've seen proper marketing and sales results climb dramatically for companies that have used the smart, cutting edge approaches we teach. that every smart business guy would say, if I could invest a dollar to make a buck fifty, they would find the dollar. Well, what if you discovered a way to make 2 or 3 dollars or more for every dollar you invested?

Why not call me for a private conversation about your marketing and sales problems, interests and needs? ##

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Tim Connor
Marketing & Sales,Website,AdvertisingMHSpeakerTrainer-Manager The MHIndustry's#1 News, Tips and Views you can Use. Free resource to enhance MH HomeOwner Satisfaction and MH Image Building

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Will prospects give you 60 minutes on your website?

November 14th, 2010 No comments

How long do prospects give you when they visit your website? 30 seconds? 45 seconds?

I’m always looking for new ways to get my message across to prospective clients. When this tool that I’ve used with great success before was recently updated, it really caught my attention.

InstantTeleseminar 2.0 logo

If you’re a good marketer, prospects might spend 60 seconds on your website. But they’ll spend 60 or more MINUTES with you on a teleseminar or webcast.

That’s just one reason why teleseminars may be the most underutilized tool in marketing today.

But it’s not just having a tool that’s important…
…it’s knowing how to use it to drive sales.

That’s why Rick Raddatz has re-tooled and relaunched Instant Teleseminar as Instant Teleseminar 2.0

It now comes fully-loaded with a training system to get you up and running with profit-building teleseminars.

Sign up for the 21-day trial and participate LIVE in the “7 ways to Build Your Business with Teleseminars” workshop, coming LIVE on November 16th.

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