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Earn $43 for each $1 invested? Manufactured Housing, You and Email Marketing

June 6th, 2014 No comments

Be it business to business (B2B) or business to consumer (B2C), email marketing is a very important part of staying in touch and generating business.

Building an email list takes time, and effort. That translates into costs. But are the costs worth it?

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Frankly, as the it is a TOTAL no-brainer!

The Direct Marketing Association provided the statistic above, but IMHO, that is way to LOW for much of the manufactured housing industry!

Let's do some quick math. You are a retailer or MHC that sells homes. Or you are a lender, and want more good loans. One lead that 'cashes' is worth years of the modest cost for an email marketing program!

First, you hopefully are using a CRM system – please see this article by Brad Nelms on that topic –

http://MHProNews.com/home/featured-articles/june-2014/117-marketing/7683-you-your-manufactured-home-business-your-image-and-bottom-line

Next, hopefully you have a great website, if not, look here:

http://MHProNews.com/home/featured-articles/june-2014/117-marketing/7671-does-it-really-matter-who-you-use-to-build-a-manufactured-or-modular-home-industry-website

manufactured-home-living-news-v-3.0-ipad-

Third, with a good database/CRM nested on a good website that attracts and keeps new customers coming in, you'll get an pretty darn automated system that can keep your clients informed!

Fourth, You have to offer them something they want to know about, of course.

In our case, here at MHProNews.com, we offer Industry News, Tips and Views Pros Can Use. People have learned that using our email news updates is a time saver and keeps them informed.

Translation: our emails save and/or makes MHPros money. And it is free.

You should do something similar with your clients. Need a hand? Give us a call.

email-dark-wikicommons-posted-mhpronews-com

BTW. If you haven't been added to our NEW and IMPROVED emails, here is how they look, scroll all the way down the a single issue in moments, scan the headlines you like, click on the articles you like.

If you aren't on our emailed update system – many keep track of all the big and less obvious things too that are going on in MH using our emails – sign up in seconds here.

mhpronews.com/subscribe

Do the math. One home sold, one site filled, one new client, could be worth years of payback. Is email marketing worth it? As they say in Wisconsin…

Youbetcha. ##

L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach 

Once is NOT Enough!

November 1st, 2013 No comments

People are funny, all of us are at different times and in our own unique ways. It pays not to take yourself too seriously! Let's take a look at a behavior that – if we took too seriously – might cause us to laugh our hearts out, because it is just too funny for words (so long as we don't take ourselves too seriously!). And that is the mistaken notion that for most things, 'once can be enough.' Really?

Now, there are some things that are indeed 'one time' events. We are born, once. Billions of people have married only once. So just as many rules have there exception, so does this rule. But remember, the exception proves the rule, but the exception isn't the rule!

To prove the rule, we eat daily, drink daily, bathe or shower routinely, brush our teeth, go to the rest room and do a host of activities on a daily or routine basis. Once is not enough. That is the rule.

Now, this is a marketing and sales focused blog. Let's apply that rule of 'once is not enough' to marketing and sales.

Do you run an ad one time, and then never advertise again?

Do you build a website once time, and then never updated it again?

Do you say something to someone one time, and expect never to have to say that teaching or example again?

Since the time we were kids, we had to learn things the 'hard way,' one step at a time, one example at a time, and then we practiced, practiced and practiced some more until we engrained i! People 'practice' law, they practice medicine. Professional athletes – even high school or college athletes – practice, practice, practice.

Once is not enough!

Does the coach give only one pep talk? Never to be repeated ever again?

Does the cheer leading squad give only one cheer, and then never do it again?

Does the religious leader preach only once?

once-is-not-enough-posted-on-mhpronews-com.jpg

Please repeat after me. “Once is not enough!”

If the poster doesn't have you rolling on the floor yet, please check your pulse or get a cup of coffee, tea, energy drink or whatever wake up beverage you prefer. 😉

Once is not enough.

Manufactured and modular housing is a wonderful product, and we showcase that amazement through numerous – and growing numbers! – of examples located at this link here. Once is not enough, we keep adding to it. Have you visited? Have you shared it with others? Did you do it…more than once?

Once is not enough!

We do websites, marketing and training. We practice what we preach, because it works! When you need the services (and believe me, with all due respect, most of you do need web, marketing and sales development services), do you pick up the phone or email to ask us for our take and fees on what you need? Do you make your marketing and sales training pay?

Because when these things are done well, it is an investment, not a cost! It pays far more dividends than any stock you can name!

But once is not enough!

You don't get motivated once, you don't train just once, you don't learn once, watch TV, listen to radio, shop or go out to dinner just once. You do these things and more, over and over.

That's a huge hint!

Profitable professionalism requires repetition, as does most things in life.

Encourage your team to read MHProNews routinely. We create this as a 'free' resource – with hundreds and hundreds of free marketing and sales tips – to get people started and 'hooked' on the need to learn more to earn more. But Reading one article, one time, is not enough!

When you hit the stage that you realize that you need more than the free level of service, then please call us. Feel free to compare what we do to what anyone else in our out of our industry does! When you are ready to update your website, or need online ads, marketing, sales coaching or training, or whatever you do, please call.

Because when you do, you may find as many do…

…that once is not enough. We have – not one – but dozens of recommendations and hundreds of endorsements via LinkedIn that keep on growing! We didn't help just one person, one time. We've helped many, often! That suggests that we can help you and your organization profit and grow too.

Start out for free. Share all the free stuff. Do it to GROW.

But when you are ready for more, please call us. If you don't get an immediate reply, call or email again!

Because once is not enough. 😉 ##

PS: Check our many Exclusive and Red Hot Featured Articles for November and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

The Mobile Web – what is it – why should you care?

March 9th, 2010 No comments

.mobi - .m - mobileThe Mobile Web – what is it and why should you care?

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